Fractional Growth Leadership For B2B Tech | Strategic Marketing Consultant | Dad X3

You're making the effort to read this 'about' section on me?

Well, then let me try to create some value for you right here, right now:

Successful Marketing for B2B Tech is about orchestrating 5 core challenges:

→ Continuously deepening what you know about your buyers
→ Crafting frictionless omni-channel experiences
→ Building a brand that will drive love term growth
→ Creatively, efficient and effective campaigning to impact the buyer journey in your favor
→ Organizing teams, tools, and processes to grow your revenue

It's a lot to take in. It's a lot to keep it all together.

A lot of research, experimentation, creativity, and analysis.

And you might be thinking: "A great product or service will sell itself!" 

And you might be right, sometimes. But then again, did you get to where you are today by winging it?

Or by carrying out your vision consistently, and building rigorously?

Don't "wing" your go-to-market, and don't wait to grow your market share.

Find yourself the right partner and get crackin'!

Brecht Vandewaetere

A few weeks ago I received my first Tinrate review 🥳!

When I first saw Gunther Ghysels posting about it, I was hooked by the idea and I just had to check it out. 

And I'm happy I did! 

(First time I replied with the link to someone in DM, I got ghosted though 🙈)

I want to keep exploring Tinrate as the channel for the high-leverage 1:1 moments that un(b)lock your growth: on the business level, and the personal level.

Feel free to check out my profile (link in comments), or reach out if you have questions.

PS: Tinrate; sorry I went DIY with your branding templates!

Growth Systems for B2B Tech at monrō | Dad x4 | brechtvdw.be

🫡 challenge accepted om in 60min de returns van je Linkedin Ads te verhogen! We gaan een kijkje nemen naar:

→ hoe LinkedIn ads in je GTM-strategie passen
→ hoe je ze als systeem inzet (in plaats van losse campagnes)
→ de valkuilen die stilletjes je budget en return uithollen

Woensdag 25 maart - 13u-14u - Online via Better Growth

👉 Link via Thierry D'haenens of in de comments hieronder

Accelerating leaders in growth - CEO & Founder at Better Growth

LinkedIn ads zijn duur.

Zeer duur zelfs.

Zeker als je niet weet hoe je ermee aan de slag moet.

LinkedIn is wel de plek waar je moet zijn in je ABM-strategie.

Als je het goed gebruikt, kan het prachtige dingen voor je doen.

Brecht Vandewaetere geeft volgende week een digitale sessie over hoe je ermee aan de slag gaat en ervoor zorgt dat je niet de helft van je budget weggooit.

Interesse? Link in de comments!

Performance Creative Strategist | I Help DTC Brands spending $20k-$50k per month on Meta create Direct Response Ads

In 2019, I left a secure 7-year 9-5 job and started my journey clueless in dropshipping

I lost my hard-earned savings, so I had to ask my parents to pay my rent

All I had left was my laptop and a big dream, so I began to learn how to run ads on Meta

In 2020, a marketing agency gave me a chance to freelance on a client's ad account. That changed everything.

Now, I manage over $100k+ in ad spend per month for various DTC brands and consistently double their returns

If you're looking to elevate your brand’s ad performance and are spending over $20k-$100k+ on ads, 

Here’s how I can help:

1. Make better ad creatives that hook customers' attention and convert.
2. Simplify your ad setup so you can eliminate the guesswork on your own.
3. Double your return on ad spend in 90 days

Or, if you want more personal support:

DM me 'review' for a full creative ad breakdown and a free audit of your ad account.

Also, follow me on LinkedIn for actionable tips on how to grow your DTC brands.

Ladie Pabillar

In 2009, Burger King created one of the most controversial social media campaigns.

They called it "Whopper Sacrifice."

The offer was brutally simple.

Delete 10 Facebook friends, get a FREE Whopper.

Within 10 days, 82,000 people sacrificed 233,000 friendships for a burger.

Here's what made the campaign brilliant:

Every deleted friend received a notification: "You've been sacrificed for a Whopper."

Facebook requested multiple times to remove this notification feature. 

Crispin Porter + Bogusky refused every request.

They knew the campaign had a built-in expiration date.

When Facebook finally shut it down citing privacy issues, the agency was ready. 

They posted: "Whopper Sacrifice has been Sacrificed."

Burger King had exposed an uncomfortable truth: people valued a $3 burger more than their Facebook friendships.

The shutdown became bigger news than the launch.

I see 3 lessons here:

1. Notifications were the most powerful distribution tool on social platforms
   
2. Facebook friendships weren't real relationships just casual connections inflated by numbers
   
3. Follow platform policy, but think creatively to pivot your approach

What other lessons do you see in this campaign?

Growth & Performance Marketing | Writing about Meta ads & AI-powered creatives | Scaled 7+ consumer brands past $100K/mo

taplio

The Battle

Brecht Vandewaetere

Ladie Pabillar

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Performance ScoreBrecht Vandewaetere's LinkedIn Performance

Performance ScoreLadie Pabillar's LinkedIn Performance

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taplio

The Battle

Brecht Vandewaetere

Ladie Pabillar

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Brecht Vandewaetere's LinkedIn Performance

Performance ScoreLadie Pabillar's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreBrecht Vandewaetere's LinkedIn Performance