Fractional Growth Leadership For B2B Tech | Strategic Marketing Consultant | Dad X3

You're making the effort to read this 'about' section on me?

Well, then let me try to create some value for you right here, right now:

Successful Marketing for B2B Tech is about orchestrating 5 core challenges:

→ Continuously deepening what you know about your buyers
→ Crafting frictionless omni-channel experiences
→ Building a brand that will drive love term growth
→ Creatively, efficient and effective campaigning to impact the buyer journey in your favor
→ Organizing teams, tools, and processes to grow your revenue

It's a lot to take in. It's a lot to keep it all together.

A lot of research, experimentation, creativity, and analysis.

And you might be thinking: "A great product or service will sell itself!" 

And you might be right, sometimes. But then again, did you get to where you are today by winging it?

Or by carrying out your vision consistently, and building rigorously?

Don't "wing" your go-to-market, and don't wait to grow your market share.

Find yourself the right partner and get crackin'!

Brecht Vandewaetere

Happy new year everyone 🎉, wishing you all the best!!

Me, I just want 2026 to be another year of designing and building growth systems: for business growth and for personal growth ❤️.

If you want to have chat about either/both, always here to help.

Cheers,
Brecht

Growth Systems for B2B Tech | Co-founder at monrō | Building Dad Flow Community | Dad x4

Nimble (formerly Bothrs)

As co-founder and captain of Bothrs, I'm the to-go person for client partnerships and sales operations. It's my job to nurture the relationships with our clients, and ease them into our somewhat radical ways. Bothrs itself is a digital product studio whose entire premise is taking ideas from inception to launch. We've organized ourselves to become an extension of your team, and a partner for life. Our way of working is strongly rooted in the belief that our clients' end users need to be involved as closely as possible during the development of digital products and services. That's why we propose repeated, smaller-scale experiments and iterations over long-winded roadmaps. That way you get feedback and results sooner, and drastically reduce your time to market at the same time.

Co-Founder

Healthblocks

As co-founder, I'm largely responsible for the technical requirements of Healthblocks and overall sales operations. I've always been enamored with efficiency when it comes to digital product development. This passion translated to what Bothrs embodies, and now this brand-new adventure. Healthblocks exists because the industry is aching for solutions. In a heavily regulated, high-pressure environment such as healthcare, behavioral impact and compliance are key. This is why we've created Healthblocks, a modular platform that makes the design and development of digital health products as easy as putting together a LEGO set. By having behavioral science at the core of each block, we can positively impact patient outcomes and consumer behavior.

The Studio

At The Studio, a corporate venturing studio of Belfius, I was responsible for generating new innovative concepts in the Fintech space. Ideation, Hiring, Product Strategy, Pitching to corporate C-level, Product Validation,  ...

Innovation Manager / Intrapreneur @ Belfius Studio

Belfius

•	functionele behoeften in kaart brengen samen met de interne klant;
•	de functionele behoeften, van wireframing tot design en implementatie, helpen sturen en begeleiden;
•	die functionele behoeften communiceren aan het Development team, en de ontwikkelingen opvolgen;
•	de behoeften en de voorgestelde oplossing van de interne klant challengen, om steeds tot een maximaal gebruiksvriendelijke oplossing te komen met oog voor de beste technische oplossing;
•	de kwaliteit van de geleverde implementatie van het Development team bewaken;
•	een Mobile of Internet ICT project team functioneel sturen;
•	reporting over projectverloop aan diverse stakeholders.

Functional Analyst / Scrum master

Wappit

Co-founder of a web development agency helping out SME's with their digital presence & strategy.

Free-Time vzw

Together with other enthusiasts, I was responsible for the organization and guiding of summer youth camps for children between 8 and 16 years old.
Skills: leadership and management, organizational skills, collaboration with other people

Youth Worker

FH Joanneum

The short, but powerful learning programme, IP2013 Innovative User Interaction had 2 main goals:
1. To develop creativity and autonomy thanks to an assisted “learning by doing” methodology.
2. To create 5 working innovative and interactive HMI Prototypes at the end of the program, with the theme “Interfaces for Mobility in 2050″, thanks to several focused workshops and to large periods of group work.

Link to homepage: http://ip2013.laras.be/

Lifelong Learning Programme Erasmus

Kazou vzw

Ever since I set foot in the world of IT, I’ve been trying to bridge the gap between business, technology, and user experience. They're complex entities, and they both tend to have some difficulty understanding one another.

I got my bearings working as a functional and business analyst at Belfius. But it didn't take long for me to notice the shortcomings of a typical waterfall process in digital product development. To put it discreetly, things weren't happening at the rate they could have.

I pondered the question:

How come a ginormous corporation, despite their funds and internal talent, moves so much slower than, say, a start-up? The answer? 

They were:

• Using siloed teams instead of small, multidisciplinary teams to tackle projects.
• Swearing by endless roadmaps rather than short development cycles.
• Waiting until launch day instead of involving end users every step of the way.

You could ask yourself why any of that matters. Well, let me be frank here: if you're not at the bleeding edge of digital innovation, your chances of being left in the dust increase tenfold.

To prove there was another way, I made a lateral move and became an intrapreneur at the Belfius Studio. I rallied a team of four, very specific experts, and went full agile. Only a few months later, we'd shipped a brand-new, fully functional fintech product. At this point, all I wanted to do now was share this way of working with other companies who might be in need of some metaphorical tailwind.

And that's why Bothrs came to be.

Initially, it was just me and my brother, Stef. Two dudes, shipping projects over the weekends. We focused on what end users wanted, and used all the tools at our disposal to bring them the experience they were after, as quickly as possible. The Bothrs way.

And here we are today. We've traded our kitchen table for a office. Instead of only my brother and myself, we've got several, dedicated, cross-functional teams. Bothrs has flourished into a mature digital product studio and I couldn't be more proud.

We've now branched out and started offering creative capital to ventures. And we've got a product of our own, too! It's called Healthblocks, a low-code SaaS platform for digital health solutions. It allows companies to put together applications as if they were putting together a LEGO set.

Don't hesitate to hit me up if you'd like to get involved!

taplio

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The Battle

Brecht Vandewaetere

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