Matific

Global Digital Marketing Manager

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Communications Consultant

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Global Communications Manager 

Shiseido

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Coca-Cola Bottlers Japan Inc.

Senior Communications Consultant

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Junior Communications Consultant

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Writer and Editor

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Consultant

Gay Star News

Marketing Intern

Branko Unkovski-Korica

Elise P A Jackson

Co-Founder @ This is Unicorn, an Amazon Consultancy for Brands | Amazon PPC & DSP | Amazon SEO | Amazon Listing Management | Amazon Operations

With over 10 years of experience crafting Amazon and eCommerce strategies, I empower brands to succeed and grow on Amazon.

As founder of This is Unicorn, a full-service Amazon Agency, I lead Amazon strategies on behalf of our clients. Unicorn’s approach combines data-driven, custom strategies, purpose-built technology, and exceptional customer service, all tailored to help brands achieve their unique goals. Whether you’re a global household name or an emerging challenger brand, Unicorn knows how to make Amazon work for you.

I’m also the co-founder of fern, an innovative workflow and automation solution for Amazon brands and agencies. Fern connects all available Amazon data sources into a flexible automation builder, enabling businesses to automate up to 90% of repetitive tasks. By leveraging AI, fern helps put Amazon on autopilot, saving time, improving performance, and driving innovation.

Let's chat! Book a call with me to explore how our Unicorn or fern can help your brand grow on Amazon.

Co-Founder / CEO

Stand out from the crowd. Allow your brand to shine with seamless Amazon experiences.

Our in-house technology brings you the best Amazon experience, whilst our expertise, innovation and experimentation mindset brings your brand the results.

We work with brands across both Vendor Central, Seller Central, & hybrid models. Send me a message to find out how we can help your brand grow on Amazon.

"Before working with This is Unicorn the Amazon platform was a bit of a mystery to us!  We were nowhere close to achieving our full selling potential on Vendor Central and our brand was represented in the most basic way.

Unicorn have helped us optimise our brand content, achieve a significant increase in sales, and consistently deliver effective advertising campaigns.

The team are a pleasure to work with; responsive, helpful and always keen to see how their work can align with our brand and company goals."

🌍 Amazon just dropped ANOTHER update to the Sell Globally dashboard, and it’s a big one for anyone tired of the international expansion headache. 🌍

If you've ever launched a new marketplace, you know the drill: messy compliance, fragmented registration, and constant "did I miss something?" anxiety. We've done this hundreds of times for our brands and Amazon still keeps us on our toes!

The new 'Expansion Steps' feature finally turns that chaos into a 4-phase roadmap: 
1️⃣ Account Verification 
2️⃣ Product Listing 
3️⃣ Inventory/Shipping 
4️⃣ Advertising & Growth

The real win here? Automated guidance tailored to each specific store and real-time progress tracking all in one view.

It's the kind of infrastructure that doesn't get headlines but enables real growth, which I absolutely LOVE! Definitely one of the better Amazon Updates. 

📍 Find it: Inventory → Sell Globally → New stores to launch → View expansion steps.

#amazon #ecommerce #internationalecommerce

Amazon Strategist | Co-Founder, This is Unicorn: an Amazon Consultancy for Brands | Co-founder, fern: Clever Workflow Automation for Amazon

🚨 Heads up if you're selling across European Amazon stores from the UK 🚨

From March 20th, Amazon is updating how the digital services fee is applied to cross-border sales in France, Italy, and Spain.

The short version? If you're a UK-based seller, a 3% digital services fee will now apply on both your Selling on Amazon fees and FBA fees for sales in those three stores.

It's not a new fee - it accounts for government digital services taxes - but the way it's calculated is changing to align with the DST rate in each country of sale.

What this means in practice:
✨ Your European margins just got a little tighter 
✨ If France, Italy, or Spain are significant revenue drivers, it's worth modelling the impact now 
✨ From March 20th, you'll be able to see the fee broken out in the Revenue Calculator

It's not a dramatic shift, but for brands doing serious volume across EU marketplaces, 3% adds up fast. Worth factoring into your Q2 planning.

Full details in Seller Central under 2026 digital services fee changes.

#Amazon #eCommerce #EuropeanMarketplace #AmazonSellers #FBA

Remember when e-commerce strategy was framed as "Marketplace vs DTC"?

For years, brands felt they had to choose. Invest in marketplaces like Amazon - or build their own direct-to-consumer channel.

That debate has quietly disappeared.

Not because one side won. Because commerce stopped being binary.

We explore this in this week's article - how the most important strategic question in e-commerce has shifted between 2020 and now.

As recent as 5 years ago, the focus was where to sell. Today, it's how channels work together.

What we've actually seen:
👉 Marketplaces - particularly Amazon - became core infrastructure for demand capture and trust
👉 DTC matured into the relationship and lifetime value channel
👉 Social commerce moved from discovery into real revenue generation

Three channels. One connected system.

If brands are still thinking in either/or terms, they're falling behind how customers actually shop.

Are you still seeing brands approach this as a "marketplace vs DTC" decision?

#EComm #AmazonStrategy #DTC #SocialCommerce

If you rewind to 2020, e-commerce strategy conversations were surprisingly binary. Most brands were asking one core question: Should we sell on market

Open article: The Modern Commerce Mix: How E-Comm Changed in Five Years by Elise P A Jackson • 5 min read

The Modern Commerce Mix: How E-Comm Changed in Five Years

It's one of my favourite moments for the brands we work with: when an Amazon account starts to really take off and the momentum builds 🚀.

BUT that success usually brings a new puzzle to solve - resellers appearing on your listings... 

They tend to arrive in one of two ways:
1️⃣ Either you're a B2B brand moving onto Amazon and finding your existing partners are already there
2️⃣ OR your brand has grown so popular that independent resellers are sourcing stock elsewhere and selling it on the platform

Both are actually signs that your brand is in high demand - which is a great problem to have 💪.

The key is moving from a reactive mindset to a proactive growth strategy. Instead of letting this become a point of friction, you can turn your distribution into a competitive advantage.

When you get this right, you aren't just 'fixing a nuisance' - you're protecting your brand's premium feel, ensuring your ad spend works harder for you, and keeping those valuable partner relationships healthy and happy.

There are some really positive moves brands can make here. We've dug into this more in this week's article - how to navigate the reseller issue and keep your Amazon growth on track. If you're scaling right now (or planning to), this is for you. Take a read - would love to know your thoughts. 

https://lnkd.in/etbycNK5

#AmazonSeller #AmazonVendor #Resellers #AmazonStrategy

⚖️ Could the Buy Box be changing forever? ⚖️

Last week Germany's competition authority issued a significant ruling against Amazon.

Amazon was fined €59m and ordered to stop using 'price caps' to control seller visibility.

Essentially, regulators are saying Amazon can't use its algorithm to penalise sellers for their pricing...especially since Amazon is often their direct competitor.

Why this matters:
1. 'Black Box' Pricing: For years, sellers have lost the Buy Box for unclear pricing reasons. That era of opaque control is under fire.
2. A Growing Trend: This isn't just a German issue. Between the UK's CMA and the EU's Digital Markets Act, regulators are digging into the Buy Box logic to ensure fairness.
3. The Legal Battle: It's highly likely Amazon will appeal this ruling - arguing that it forces them to promote uncompetitive pricing. This sets up a tug-of-war between platform efficiency and antitrust law.

So now what?
If Amazon loses its ability to use price as a primary visibility lever, what happens next? Will delivery speed, seller health scores, or brand authority become the new 'gold standard' for ranking?

This feels like a turning point where the platform's role could shift from 'referee-player' to a more neutral marketplace.

What do you think?

#Ecommerce #Amazon #Strategy #BusinessNews #TechRegulation #Antitrust

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