Brandon Bornancin

Founder / CEO (Exit w/ 2ergo Genesys)

Learn more about me at www.brandonbornancin.com 

Built a $250M AI business and share the lessons I’ve learned along the way to help you grow your business and make more money. 

I created Seamless.AI because I got tired of watching revenue teams spend most of their time hunting for contacts, phone numbers, and emails that didn't work.

Started in sales 20+ years ago. Worked my way up from SDR to building a company that serves over 1 million users. The problem was always the same: reps spending more time researching than selling.

We solved it by building real-time contact validation. When you hit "find" in our platform, we don't pull from a stale database. We research and verify that contact information in real-time.

The math is simple: better data means more connections.
More connections mean more meetings.
More meetings mean more revenue.

Author of six #1 best-selling books, including "Whatever It Takes" and "Sales Secrets."

I write down my goals every morning. Have for 20+ years. Discipline compounds.

The sales industry sells relationship magic. I prefer math that works.

Try it free today at Seamless.AI

CEO & Founder | The World's Best Sales Leads | Join Seamless.ai Free Today!

Seamless.ai delivers the world's best sales leads. Join for free today! 

Maximize revenue, increase sales and acquire your total addressable market instantly using artificial intelligence. 

Join thousands who are generating millions for free at www.seamless.ai.

Sales, Marketing & Entrepreneurship Event Speaker, Guest Podcaster & Guest Blogger: 

I commit to every speaking event, podcast interview & guest blogging request FOR FREE (As long as I’m available that time slot)! 

Please email me at brandon@seamlesscontacts.com with the event / podcast / blog interview details and I will work to accommodate: 

Past Speaking Engagements, Events, Podcasts & Blogs span the following: 

AA-ISP Event Speaker
InsideSales.com Event Speaker
Sales Development Conference Event Speaker
Sales Development Summit Event Speaker
Marketo Marketing Automation Event Speaker
Eloqua Marketing Automation Event Speaker
Google Search Marketing Event Speaker
Linkedin Social Media Event Speaker
Startup Sales Event Speaker
Enterprise Sales Event Speaker
Inbound Hubspot Event Speaker
CES Event Speaker
Startup Grind Event Speaker
Venture Summit Event Speaker
Demo Day Event Speaker
Linking Into Sales Event Speaker
Wall Street Journal Event Speaker


🚨 WE’RE HIRING 🚨 100% Remote 🚨 50+ Openings

Seamless AI is on a mission to help every professional maximize their success… and to do that, we’re growing our PLG, Sales, Engineering, Ops and CS team's in a BIG way.

We're hiring: 

✅ 1 Director, Demand Generation
✅ 1 Product Marketer
✅ 1 PLG Engineer
✅ 1 GTM Engineer
✅ 1 Cold Email Engineer
✅ 25-35 SDRs
✅ 1 Partnerships Director
✅ 1 Database Performance Engineer
✅ And many more

If you want to:
 ✅ Be part of an award-winning culture
 ✅ 100% remote flexibility
 ✅ Get full benefits, uncapped career growth & life-changing opportunities
 ✅ Make a direct impact on a hyper-growth tech company
 ✅ Wake up EVERY DAY FIRED UP to WIN…

This is YOUR moment!

At Seamless AI, we don’t just give you a job, we give you:
 ✅Challenging, impactful work where YOU make the difference
 ✅Competitive pay 
 ✅ A seat at the table at one of the fastest-growing SaaS companies in the world

Don’t wait. Apply today. LET’S GOOOOO! seamless.ai/careers

PS - For the Partnerships director role... this job isn't posted so email Mike Hopkins mike @ seamlessai.com

Founder & CEO @ Seamless.AI | 7x Author | Sales Secrets Podcast | Proud New Girl Dad

I had a conversation with Lee Salz about first meetings that shifted some ways I think about sales.

Lee dropped a truth bomb that resonated with me. He said most salespeople treat first meetings like discovery sessions, where they gather information about the prospect. 

But here's the problem... what does the prospect get out of that interaction?

Nothing.

Lee uses a bathroom analogy that's brilliant. There are two types of sales: takeaway sales (where you're trying to get someone to switch from a competitor), and new category sales (where you're introducing something completely different). 

Most of us are in takeaway sales, asking busy people to put aside 400 things on their plate to meet with us just so they can learn about our company.

Why would they take that meeting when they already have a provider?

This is why Lee advocates for consultation-style first meetings instead of discovery meetings. Just like you go to a doctor to understand your circumstances AND potential remedies, prospects need to get meaningful value from meeting with you.

His approach works. He mentioned helping a trash removal company in Minnesota differentiate themselves by asking one simple positioning question: "When's the last time you had your garbage cans cleaned?" 

Nobody thinks about that until you ask. Then suddenly they realize how gross their cans are and how much they'd love someone else to handle it.

The lesson here is powerful. When you're prospecting, you're not selling your product or service. You're selling the first meeting.

Listen to my full conversation with Lee on YouTube to learn his methodology for reverse-engineering first meetings that ACTUALLY convert.

https://lnkd.in/gmdNnQRr

🚨 BIG ANNOUNCEMENT 🚨

Today, we are launching something that changes outbound forever.

Meet CONNECT.

Our brand new sales engagement product and it is launching 100% FREE to every Seamless AI user starting today.

No upsell.
No trial.
No limits to “test it out.”

Just pure value.

For years, sales teams have been forced to duct-tape tools together:
 • One tool for data
 • One tool for email
 • One tool for calling
 • One tool for tracking
 • One tool for sequences

CONNECT changes that.

With CONNECT, you can now:
 ✅ Build multi-channel campaigns
 ✅ Email, call, and task prospects in one place
 ✅ Use Seamless data instantly inside your outreach
 ✅ Move faster with less friction
 ✅ Turn intent into conversations at scale

All without leaving Seamless AI.

Why are we doing this for free?

Because the best data in the world is useless if you cannot activate it.
Because sales reps deserve tools that help them win, not slow them down.
Because growth should be accessible, not gated behind paywalls.

This is just the beginning.

CONNECT is live.
CONNECT is free.
CONNECT is built to help you book more meetings starting today.

If you are already a Seamless user, log in now.

If you are not, now you know why over 1,000,000 sellers use Seamless AI.

Let’s go 🚀

I have one rule I never break. I only send pricing after the pricing review is booked. Not "let's circle back." Not "happy to walk through it." Calendar invite accepted. Agenda agreed. This single standard stopped my deals from dying in email.

Here's what most sellers miss:

1.) "Send Pricing" Rarely Means What You Think.

It usually means one of four things: they want a quick range, they need something to forward internally, they're ending the conversation politely, or they're genuinely ready. Only one rewards "sure, I'll send it over."

2.) Movement Isn't Progress.

A PDF moving through email is movement. A decision meeting on the calendar is progress. The moment you "just send it," you shift to an internal debate you won't attend. No control over what gets forwarded, summarized, or killed in Slack.

3.) Reframe The Request.

My script: "Two things first. I don't want to send a menu that creates confusion internally. And pricing only matters in context of what you're solving. Let's book 15 minutes - I'll map you to the right tier, confirm who needs to see it, and decide what's next. Tomorrow at 2 or Thursday at 11?"

If they say yes, you win. If they say no, you learned they didn't actually want pricing. They wanted distance.

4.) Run The Meeting With Four Questions.

Who signs if we agree on an option? What criteria will you use to choose? What are we solving first? If pricing fits, what's the next meeting?

Then send pricing immediately after. Not before.

5.) Make It Easy To Forward.

Generic PDFs get buried. Send a short note:

- Option A: for X outcome, Y team size, Z constraints
- Option B: if they need something different
- What I recommend and why
- Next meeting already scheduled

That's pricing that moves deals forward instead of stalling them.

No calendar, no pricing. Anything else is volunteering to get ghosted.

Cold outreach isn’t dead. Bad outreach is.

For years we’ve all done some version of define the ICP, build a list, run a sequence, hope they’re “in market...”

And when it doesn’t work, we tweak the subject line like that’s the problem.

What’s actually changing is how people buy (and how obvious the clues are now).

The new game is signal-based prospecting. That's what we built with Seamless AI.

Stop guessing. Start showing up when something actually happens.

Not “they fit the ICP.”
 
More like:
they just raised money
they hired a new VP Sales / RevOps
they’re staffing up SDRs
they’re launching something new
their tech stack is changing

On the person side:
they got promoted
they’re posting about a pain you solve
they’re engaging with content in your world
they’re clearly researching options

This is about not wasting your best message on the wrong moment.

If replies are down, it’s probably not your copy.
It’s your timing.

Job Changes, Connect, and our other products at Seamless help you always have the right timing based on signal and intent.

And I am super proud of being ahead of the game on this.

🚨 Today at 12 PM EST.... Be First to See Our 4 New Products + Surprise Bonus

We’re going live today for a special product reveal where we’ll announce 4 brand-new products that will change what’s possible for you this year!

And that’s not all…

We’re also announcing a bonus surprise you’ll only get by showing up live.

If you want to be among the first to see what’s coming next, save your spot now:

🔥 Register for the Live Webinar at 12pm est.

Link:  https://lnkd.in/g6e5HSi5

If you’re a founder who wants to quit… read this first.

After 10 years of building, I thought I was burned out.

Less energized.
More tired.
A little beaten down.

My motivation was still there, but the energy to turn vision into reality felt like it was slipping. Patience was thinner than when I first started.

I assumed something was wrong.

Then I became a father.

And for the first time in a decade, I truly stepped away and took a few weeks off of work…

At first, the break felt incredible.
Even with no sleep.
Even with a baby up every hour.

But after a few days, something unexpected happened.

I started missing the thing I thought I was sick of.

The work.
The hard problems.
The strategy.
The collaboration.
Building with a team.

When you wake up every day and your only job is to take care of a child, with almost no business or strategic thinking, you realize something fast.

I live and breathe building.

That’s when it hit me.

I wasn’t burned out on building a company.
I just needed a reset for my mind, body, and soul.

Burnout isn’t always a signal to quit. Sometimes it’s a signal to step away long enough to remember why you care.

Whatever you have right now, you want the opposite of it.

And once you get the opposite, you realize what you actually miss. It's a catch 22….

Becoming a father also taught me many things about leadership.

I had no idea how bad my time management really was.

When taking care of a baby…. your time gets compressed overnight, you learn to be ruthless with focus. Every second matters. There’s no room for fake busy. You either execute or you don’t.

It taught me to be ruthless w prioritization and time management…

Here’s my advice to any founder thinking about walking away.

Take 2 to 4 weeks off.

Fully off.

Then decide.

You’ll either come back re-energized and excited to grow again…

Or you’ll realize stepping away is truly what you need and it’s time to move on…

But don’t confuse exhaustion with misalignment.

Sometimes the legacy you’re building, for your family and for yourself, is exactly what reignites the fire.

And sometimes, the break is what saves everything.

Before you quit or shut down…. Take some time off.

Hard conversations in business get easier with two sentences:

“My intent is ______.”
“The impact I’m seeing is ______.”

Then add:
“Here’s what ‘good’ looks like going forward...”

Most conflict is just unspoken expectations colliding.
Clarity is kindness.

Businesses usually don’t fail because they ran out of ideas.

They fail because they run out of cash, often suddenly.

Here are two simple rules:

1.) Protect your runway first.

“Runway” = how long your business can pay its bills if sales slow down.
If you can’t survive the next few months, nothing else matters.

2.) Set aside tax money immediately.

Taxes aren’t “later.” That money isn’t yours to spend.
Put it in a separate account so you’re not surprised by a big bill.

Revenue can look impressive, but it doesn’t guarantee you’re safe.

Cash is what keeps the lights on.
Treat cash like oxygen. Protect it.

Travel doesn’t kill growth. Losing your revenue routine does.

Here's a sales example of a "revenue routine" to stay on track while traveling:

- 15 minutes: review pipeline + next actions.
- 20 minutes: outbound (or follow-ups).
- 10 minutes: customer touch (check-in or quick win).
- 5 minutes: cash check (invoices/receivables, if you run a team).

If I do nothing else, I protect 40 minutes for maintenance.

Growth isn’t a mood.
It’s a routine.

Before the month ends, I run a 10-minute business audit.

Pipeline: How many new conversations did we create?

Conversion: Where did deals stall, and why?

Retention: What caused friction for customers this month?

Cash: What’s runway today, and what changes next month?

Focus: What ONE constraint, if removed, that makes next month easier?

Most teams don’t need more tactics.
They need clearer feedback loops.

Review is how you compound.

James Hanzimanolis

Co-Founder @ Erudite | Content Marketing Agency | GTM Leader | Startup Advisor

Co-founder @ Erudite. We're a content marketing agency with the goal of driving more inbound leads and helping startups and small SaaS build a brand through social media.

Founder

Today is my 30th birthday. I won't do a corny "30 things I learned" list, but I will say this:

Being 30 feels weird.

A part of me is bummed out.

I wanted to accomplish so much more by this point. I wanted to own my first home, crack my first $50K month, sign an enterprise client, speak at a big event, make Forbes 30u30, and purchase a car that costs more than an executive salary.

On the other hand, I'm pretty happy.

I moved my family to the nicest city in the country, I launched Erudite, created 80M impressions for clients, generated $1B in pipeline between all the roles I've held, all while having fun and making good money.

I've also become a girl dad of 2. Maybe that'll change with our 3rd on the way. But I try my best to be superdad and my kids love me for it.

So, like I said, mixed feelings.

Now I'm going to crush my 30s.

Excelsior!

Happy birthday to me 🎉

Generate 250K-1M impressions per month | Fractional Head of Content for GTM Tech

Fun news: I've been brought on as an advisor to The Swarm 🔆

When I first found out about The Swarm, I was a skeptic.

The idea of GTN (Go-To-Network) seemed stupid to me.

How far could relationship selling take me?
Should I spend time making it a complete pipeline channel?

My friend 🏄🏼‍♂️ Scott Leese thinks it's the future.

His words to me: "In 10 years, the easiest way to sell something to someone is by getting an intro through someone in your network."

Gave it a go for 30 days and compared the sales cycle from GTN to my cold calling, cold email, and cold DM campaigns. Here were the results:

- Cold call: 65 day sales cycle
- Cold email: 62 day sales cycle
- Cold DMs: 32 day sales cycle
- GTN: 18 day sales cycle

Know what this means?
Selling through your network will close deals 2x-3.5x faster.

Insane.

Every seller needs this in their arsenal.

S/O to Olivier Roth + David Connors. You built something special here. Excited to help you scale it.

Whenever you feel like you're failing, just think about my DoorDash delivery driver.

Not only did he deliver my froyo 12 miles in the wrong direction.

But he was running from the cops while doing it.

Things can always be worse.

It's 2:08AM and I'm grinding away.

In 4 hours, I'll be waking up to take 5 sales calls, 3,000+ cold calls, and getting through some client work.

For the past 2 weeks, I've been swamped.

Staying up after everyone else has fallen asleep is by best opportunity to get ahead. So that's what I'm doing - at least for tonight.

I don't take days off. And every day is 12+ hours of straight work.

Throughout the day, I still find the time to play with my kids, read books, study chess (I was f**king dominated by Shakir Nasim in Kade Hinkle's recent tournament), and make time for my wife.

Not sure who needs to hear this, but "work-life balance" isn't a thing when you're running a small agency.

Every day is full-blast.

A lot of my content is rage-baity and controversial. I'll fess up to it.

However...

The biggest lie on this platform are the mental health gurus. The ones who say things like:
- You should turn your phone off a 5PM
- You should get 8+ hours of sleep per night
- You should work out for 45min per day
- You should have a happy morning routine

Respectfully, screw you.
And f**k being happy.

You people aren't serious.

Little PSA to anyone thinking about starting a business: Bring the heat. Like 100%. Go ham.

It's impossible to make it any other way.

We're bringing hustle culture back in 2026, baby.

Agency owners, here's a scenario: Prospect says "We've tried out 3 different agencies and none of them worked out. You're a stronger fit and we'd like to work together." What do you do?

You've got a couple options.

1. Identify the red flag early and decline
2. Refer them to a friend
3. Accept

If you're like me, you've made the mistake (multiple times) and went with number 3. You accepted.

Bills need to pay themselves someway. And you start to convince yourself that maybe, just maybe, you'll be the first agency that works out.

Heads up: It never works out that way.

It's always the client who's the pain. And they will sabotage the work you do for them.

Why do they do this? I don't know.

But if you come to me and say you've worked with Nate Zroh, Caleb Lee, Logan Gott, Daniel Kading 🔶, Jeremiah Calica, or Frank Velasquez and tell me, "Yeah, they didn't do a good job."

I won't believe you. And I'll put you on my "DO NOT WORK WITH" list.

Little piece of advice: If every agency you work with sucks, it's definitely you.

Rant over.

I have a dirty secret: I've been "applying" to 100+ W2 marketing roles each day. But when I get into the interview... I sell my agency service instead.

Works like a charm.

Not to mention you can do it at scale to book between 10-25 meetings/wk.

Here's how it works:

1. Find accounts hiring for a specific role (Use Floqer for this)
2. Find the hiring manager for that role (Use Floqer again)
3. Find their emails through a waterfall (Use Floqer again)
4. Find relevant info and personalize the email (Use Floqer again)
5. Send the emails using Instantly + Maildoso (Use Floqer's API to automate)

The email usually reads like this 👇

Subject: The content marketing role for [REDACTED]
Body: Hey John,

Saw the open role on LinkedIn for the content marketer you're hiring for.

Looks like Joseph, Amy, and Von have all been more active on LinkedIn lately. The job description mentioned we'd be writing for some of the C-suite team. Have you already picked someone?

Would love to work with you guys if you were up for it. I've implemented content strategies across 15 orgs.

Up to chat?

**
That's an actual email. And it was written by AI inside of Floqer.

Absolute insanity.

I get how this could feel sketchy or unethical.

But the fact is that it works.

Would you run this playbook?

I’m building an entire GTM tech stack for Erudite to replace Notion, Outreach, & DocuSign. Here are 49 things you can build with Replit's new mobile app builder:

> LinkedIn post writer
> X post generator
> X automation tool
> Social content scheduler
> Social signal tracking
> Engagement alert system
> Viral post analyzer
> Comment reply generator
> Creator content calendar
> Founder ghostwriting tool
> Profile optimization tool
> Hook library manager
> Content idea generator
> AI content repurposer
> Newsletter writer
> Blog publishing tool
> Lead magnet builder
> Landing page builder
> Mobile lead capture app
> ICP grader
> Website visitor identifier
> Prospect research app
> LinkedIn profile scraper
> Company research tool
> Tech stack detector
> Job change alerts
> Buying intent tracker
> Contact enrichment tool
> Email verification tool
> Automated email tech
> Cold email writer
> Email personalization engine
> Email sequencing tool
> Follow-up automation
> Reply classification system
> Lead scoring engine
> Lead routing logic
> CRM-lite system
> Deal notes app
> Pipeline viewer
> Forecast dashboard
> Client portal
> Proposal builder
> Contract generator
> E-signature flow
> Client reporting dashboard
> Revenue attribution tracker
> GTM experiment tracker
> Internal ops dashboards

The ability to build for mobile will change everything.

Introducing Mobile Apps by Replit
   
Building mobile apps usually means learning a specialized stack, wrestling with Xcode/Android Studio, certificates, and submission workflows. That’s a huge barrier for many.
   
Today, we’re removing it.
   
Here’s how you can go from idea to App Store in minutes:
1. Describe your idea in chat & get a React Native mobile app in minutes.
2. Scan a QR code to test your app on your phone.
3. Create an Apple Developer account.
4. Publish to the App Store directly from Replit
   
Your mobile apps can be fully functional from day one. You can integrate:
- Database
- Auth
- Integrations (OpenAI, Stripe, Twilio etc) & more
   
This launch was made possible by our partnership with Expo. Support for Play Store coming soon.

How to break into tech in 2019:

- Be likable
- Read a Chris Voss book
- Sound good on the phone
- Write human-sounding cold emails
- Learn how to use Hubspot + ZoomInfo


How to break into tech in 2026:

- Be a GTM engineer
- Use Clay, Instantly, and Orum
- Build an online brand (LinkedIn and/or X)
- Setup website traffic and social selling signals
- Create internal tools with lovable, Cursor, Replit
- Send 100K emails, 500+ LinkedIn DMs, 5K X DMs, 10K calls/mo


Both of these roles pay $50K base, by the way.

I use 3 vendors for email infra/domains: Maildoso, pre-warmed ones from Instantly, and [RETRACTED]. Domains from Maildoso were 1.9x-3.3x MORE LIKELY to receive replies.

I didn't understand this - so I asked Maildoso's founder, Nikita MAILDOSO.

Most email infra tools, vendors, and resellers suck for 1 reason.

They sell domains + inboxes and simply don't care about deliverability.

For those of you unfamiliar with cold email infra, let me explain: 
- A sh**ty infra = low deliverability
- Low deliverability = landing spam
- Landing in spam = worse results from email campaigns

There are 3 parts to a good cold email infra:
1. SPF: authorizes sending servers.
2. DKIM: signs your emails.
3. DMARC: tells inboxes how to handle failures.

All of which need to be configured for max deliverability.

Know what [REDACTED] is doing with this?
Nothin'.

And while I get how tempting it is to use the cheaper guys... just know that you're reply rates can easily drop from 4% to 1%.

That isn't just a 3% difference, by the way. It's a 75% reduction in email performance overall.

I'm officially cancelling all of my other vendor subscriptions and moving EVERYTHING to Maildoso.

taplio

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James Hanzimanolis

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The Battle

Brandon Bornancin

James Hanzimanolis

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Engagements

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Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Brandon Bornancin's LinkedIn Performance

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Performance ScoreBrandon Bornancin's LinkedIn Performance