Brandon Aleckson Marketing

I help 6-7 figure resellers 10x their revenue with my Pro Reseller Growth System. I will monetize your customer base and drive higher value sales, putting more money in your pocket and giving you more time to be the CEO and less time managing complicated sales funnels.

Owner

Intermedia Cloud Communications

- Managed North American Field Marketing team driving pipeline growth through program organization, execution and partner first strategy. 
- Developed a new partner marketing on-boarding program improving new partner activation, increasing initial pipeline production.
- Created a marketing playbook managing vendors and national marketing calendar for partner demand-gen execution with focus around email, social, events, seo and digital marketing strategies for MSP, VAR and Managed Print partners. 
- Collaborated sales leadership to develop and launch a new partner loyalty program with marketing services focus increasing partner pipeline and engagement.

Head of Channel Field Marketing NA

- Managed Enterprise ABM program driving 400K in new SQL
- Collaborated with regional sales leadership team to develop, implement, and analyze marketing initiatives and strategy including increasing brand awareness and driving partner pipeline.
- Managed budget tracker to forecast spend and track ROI, KPIs, and goals while measuring the success of all activities to increase effectiveness and drive scale of the programs.

Field Marketing Manager- Channel

Seagate Technology

- Led and mentored NA Channel Marketing team covering entire Seagate product portfolio across all business channels and verticals growing to #1 share in key products. 
- Ownership of budget planning and ROI analysis, analyzing market trends and optimizing product mix and placement.
- Administered strict guidelines in paid campaigns tied to MDF, improving channel brand management and shop-ability.

Sr. Channel Marketing Manager

- Team lead for America’s Channel Marketing covering 80+ named accounts and launching multiple product lines, establishing #1 share and growing annual revenue to $350M in key accounts.
- Developed and executed strategic and tactical account go-to-market implementation and brand growth strategy, collaborating with Global Marketing on GTM strategy for new product launches and creating regional campaign materials.
- Owned forecasting and management of quarterly account budgets based on KPIs and sales forecasts.

Channel Marketing Manager

Managed Southwest territory growing brand awareness and driving sales across hundreds of key retail store locations.

Field Sales - Territory Manager

Brandon Aleckson Racing

Instructed individuals on improving race craft and general knowledge for driving open-wheel racecars.

Professional Race Driver and Coach

Getting IT Providers More 5-figure Leads | Master Your Sales Funnel, Landing Page & Offers | Stop Wasting Time and Money on Underperforming Systems | Unlock Your Lead Goldmine | Book Your Free Audit Now!

Want the secret to more high-quality clients?

Don't be everything to everyone.

Most tech businesses fail at this...

-Target audience is "everyone"
-The only leads you get are from referrals
-Your solution is the exact same as everyone else's. 
-You lack simple, ESSENTIAL marketing processes.
-Your website is full of industry buzzwords that mean jack s*@t.

When your prospects look at you, they don't see a difference between you or your competitors. 

Your dream clients are left wondering why they should contact you. 

YOU LACK AUTHORITY

As a result... 
- you lack consistent high-quality clients
- your sales team wastes time with tire kickers instead of closing deals
- you're stressed about where your next lead will come from and why you can't scale.

Maybe you actually have a great service but you've missed a few key points on delivery so customers are missing the REAL VALUE of your offer.

And now you're lost in a pit of complicated and underperforming marketing tactics left confused and wondering where things are going wrong.

Brake check big 'fella.

Now imagine having a SIMPLE and CLEAR strategy that positions you as the market authority with an irresistible offer that differentiates your service.

Then imagine... high $ clients coming to you saying "I want your service, it clearly works."

You're in a position of AUTHORITY.

Now how do we get from this faulty position to your DREAM OUTCOME?

HERE'S HOW IT WORKS:

Step 1:
- Locate gaps in your current strategy
- Implement simple fixes to increase your authority
- Identify the problem you solve, your Ideal Client, and your Uniqueness, and use them to position you as an expert your clients can trust.

Step 2:
- Design your Cash Cow Offer.
- Test the offer to your audience

Then, once this strategy starts landing weekly Qualified Inbound Leads & Sales, Step 3 begins.

Step 3: 
- Broadcast your offer across your top 3 channels.
- You’ll have open access to me throughout this program.

...And I promise you a 100% MONEY-BACK GUARANTEE.

If you think my performance isn't meeting your expectations, there's no need to explain. You get your money back IMMEDIATELY.

Now, are you serious about putting yourself in the drivers seat for lead generation and building Authority?

Let's do this!

📤Shoot me a DM and we'll review

Unsure? 

I provide a FREE 30 minute consult to assess your current strategy and provide you with an actionable plan for improving results quickly.

Brandon Aleckson

At Home

Man of Leisure

Executech

Leading the charge at this 200+ employee Western Regional MSP and Gold Microsoft partner to help our clients take advantage of the benefits that only the Cloud can provide! Please let me know if we can assist you in:
-  Assessing your infrastructure for potential migration to the Cloud
-  Optimizing and leveraging your existing Azure infrastructure and Microsoft licensing to solve 
    pressing business challenges
-  Developing automations that streamline manual processes and free up valuable human resources
-  Managing your Cloud resources to optimize their cost and performance
-  Creating/managing a Backup and Disaster Recovery solution that keeps your business running
-  Managing all or part of your IT Infrastructure on your behalf

Vice President, Cloud Services

Following DSA's acquisition by Executech, my role is to support the continued growth of our Microsoft-centric Cloud practice by helping our clients understand and envision how the Cloud can potentially help them meet their business objectives.

Cloud Services Practice Manager

DSA Technologies, Inc.

Responsible for DSA's cloud practice strategy, development, and growth encompassing all aspects of our GTM effort. This includes defining our SaaS, IaaS, and PaaS solutions, providing direction on sales and technical training/certification, creating and managing key vendor relationships, defining managed cloud services and professional services, and providing guidance on marketing strategy and content. Most important is my focus on our customers. My #1 job is helping them envision their cloud journey, executing on their vision, and then leveraging their investments by managing and optimizing their cloud resources.

Director, Cloud

Ingram Micro Cloud

Mission: 
As a member of the Ingram Micro IaaS "SWAT Team", my singular focus is to drive adoption and usage of the Public Cloud services offered by Ingram Micro's service provider partners: AWS, Microsoft, IBM and VMware. I accomplish this in partnership with our cloud-savvy channel partners located in the Western 13 states.

How it gets done:
I identify high propensity partners in my territory and enable them to sell, deploy, and support the services provided by those four service providers. This is accomplished by:

- Guiding and informing their development of a Go-to-Market strategy for their Public Cloud practice
- Prescribing appropriate sales & technical training (and facilitating delivery of that training)
- Providing the IaaS subject matter expertise required for opportunity development
- Securing funding for marketing campaigns designed to generate leads
- Identifying and providing access to resources required to fulfill  the delivery of  professional and managed cloud services

Cloud Infrastructure Solutions Executive

Ingram Micro

Focused on supporting our Sales team in identifying, qualifying, closing, and managing strategic opportunities for us and for our partners. For example, Ingram wanted to establish a Referral program for cloud services. I drove the GTM effort in the U.S. and was able to exceed sales expectations within three months of the program's launch.

Sr. Manager, Strategic Opportunities and Chief Cloud Chaser

As a Sr. Sales Executive, my efforts are focused on growing the Cloud, Hosted, & Managed Services practices of ~80 key customer VARs, SIs, and MSPs in the Western U.S.. 

I consult with these partners to develop strategies they can use to increase the power and value of their companies. Strategies commonly include reducing the cost of service delivery, improving service delivery margins, improving their top line, and developing differentiated whole offers that are customized for their target market(s). I also provide guidance in vetting potential new service providers and in sourcing and leveraging the resources, services and tactical support they need to help them execute their strategies. It's a great job!

Sr. Sales Executive, Cloud

Circadence

Hired originally as a Channel Sales Manager, I recruited VARS nationally and supported their sales growth. Promoted to the Director position in December, I took on additional duties including the identification, on-boarding, and monetization of alliance partnerships.

Director, Channels & Alliances

When acquired by INX, my title became Sector Manager for Physical Security. In this role, I leveraged my previous efforts at Marketware to scale our regional business to a national practice. As a result, INX became one of Cisco's top three PhySec partners in the Western U.S. in 2010. 

Due to the loss of our Pro Services Manager and an unsuccessful search for a suitable replacement, I agreed to move into that role in June, 2010. While in this position, my staff successfully executed on several projects including a Cisco DMS project supporting the implementation of 2,100 panels for a large school district.

Manager, Professional Services

Marketware (acquired by INX, January 2010)

Grew a Physical Security Practice from one that was local with hundreds of thousands of dollars in revenue pipeline to one that was regional with millions in pipeline. Established partnerships and alliances with major equipment vendors and a construction firm that provided our company with a wider breadth of product and a vastly increased service delivery capability.

Vice President, Business Development

Special Order Systems

Managed a staff of eight to produce record-high sales revenues and helped the company meet or exceed improved gross profit targets. This was achieved through the training and motivation of the sales staff and by leveraging the successful implementation of new sales systems including Microsoft CRM and the Microsoft Solution Sales process.

Director of Sales

Cisco Systems

Exceeded quota five years running. Recruited, enabled, supported, and motivated Cisco two-tier partners in Northern California to increase their Cisco sales while improving their profitability, increasing their revenues, and satisfying their customers.

Channel Account Manager

“Try to become not a man of success, but try rather to become a man of value.” — Albert Einstein --- Quoted by William Miller in Life Magazine, May 2, 1955

Value-driven, sucessful channel professional. I've been fortunate to have success across a breadth of different responsibilities:
- As a VAR, managing a sales team and a PS team
- Developing a technology practice
- As a Fortune 100 IT Professional
- Technology Sales (hardware and software)
- Managing a Partner Channel organization
- ...and, now, developing a channel for Cloud, Managed, & Hosted Services!

Specialties: partner recruitment, development and management, territory management, solution selling, sales process development, sales management, business development. Outstanding networker who excels in creating productive relationships which ultimately drive revenue and quota attainment.

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Brandon Aleckson

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