Brandon Aleckson Marketing

I help 6-7 figure resellers 10x their revenue with my Pro Reseller Growth System. I will monetize your customer base and drive higher value sales, putting more money in your pocket and giving you more time to be the CEO and less time managing complicated sales funnels.

Owner

Intermedia Cloud Communications

- Managed North American Field Marketing team driving pipeline growth through program organization, execution and partner first strategy. 
- Developed a new partner marketing on-boarding program improving new partner activation, increasing initial pipeline production.
- Created a marketing playbook managing vendors and national marketing calendar for partner demand-gen execution with focus around email, social, events, seo and digital marketing strategies for MSP, VAR and Managed Print partners. 
- Collaborated sales leadership to develop and launch a new partner loyalty program with marketing services focus increasing partner pipeline and engagement.

Head of Channel Field Marketing NA

- Managed Enterprise ABM program driving 400K in new SQL
- Collaborated with regional sales leadership team to develop, implement, and analyze marketing initiatives and strategy including increasing brand awareness and driving partner pipeline.
- Managed budget tracker to forecast spend and track ROI, KPIs, and goals while measuring the success of all activities to increase effectiveness and drive scale of the programs.

Field Marketing Manager- Channel

Seagate Technology

- Led and mentored NA Channel Marketing team covering entire Seagate product portfolio across all business channels and verticals growing to #1 share in key products. 
- Ownership of budget planning and ROI analysis, analyzing market trends and optimizing product mix and placement.
- Administered strict guidelines in paid campaigns tied to MDF, improving channel brand management and shop-ability.

Sr. Channel Marketing Manager

- Team lead for America’s Channel Marketing covering 80+ named accounts and launching multiple product lines, establishing #1 share and growing annual revenue to $350M in key accounts.
- Developed and executed strategic and tactical account go-to-market implementation and brand growth strategy, collaborating with Global Marketing on GTM strategy for new product launches and creating regional campaign materials.
- Owned forecasting and management of quarterly account budgets based on KPIs and sales forecasts.

Channel Marketing Manager

Managed Southwest territory growing brand awareness and driving sales across hundreds of key retail store locations.

Field Sales - Territory Manager

Brandon Aleckson Racing

Instructed individuals on improving race craft and general knowledge for driving open-wheel racecars.

Professional Race Driver and Coach

Getting IT Providers More 5-figure Leads | Master Your Sales Funnel, Landing Page & Offers | Stop Wasting Time and Money on Underperforming Systems | Unlock Your Lead Goldmine | Book Your Free Audit Now!

Want the secret to more high-quality clients?

Don't be everything to everyone.

Most tech businesses fail at this...

-Target audience is "everyone"
-The only leads you get are from referrals
-Your solution is the exact same as everyone else's. 
-You lack simple, ESSENTIAL marketing processes.
-Your website is full of industry buzzwords that mean jack s*@t.

When your prospects look at you, they don't see a difference between you or your competitors. 

Your dream clients are left wondering why they should contact you. 

YOU LACK AUTHORITY

As a result... 
- you lack consistent high-quality clients
- your sales team wastes time with tire kickers instead of closing deals
- you're stressed about where your next lead will come from and why you can't scale.

Maybe you actually have a great service but you've missed a few key points on delivery so customers are missing the REAL VALUE of your offer.

And now you're lost in a pit of complicated and underperforming marketing tactics left confused and wondering where things are going wrong.

Brake check big 'fella.

Now imagine having a SIMPLE and CLEAR strategy that positions you as the market authority with an irresistible offer that differentiates your service.

Then imagine... high $ clients coming to you saying "I want your service, it clearly works."

You're in a position of AUTHORITY.

Now how do we get from this faulty position to your DREAM OUTCOME?

HERE'S HOW IT WORKS:

Step 1:
- Locate gaps in your current strategy
- Implement simple fixes to increase your authority
- Identify the problem you solve, your Ideal Client, and your Uniqueness, and use them to position you as an expert your clients can trust.

Step 2:
- Design your Cash Cow Offer.
- Test the offer to your audience

Then, once this strategy starts landing weekly Qualified Inbound Leads & Sales, Step 3 begins.

Step 3: 
- Broadcast your offer across your top 3 channels.
- You’ll have open access to me throughout this program.

...And I promise you a 100% MONEY-BACK GUARANTEE.

If you think my performance isn't meeting your expectations, there's no need to explain. You get your money back IMMEDIATELY.

Now, are you serious about putting yourself in the drivers seat for lead generation and building Authority?

Let's do this!

📤Shoot me a DM and we'll review

Unsure? 

I provide a FREE 30 minute consult to assess your current strategy and provide you with an actionable plan for improving results quickly.

Brandon Aleckson

Glia

As a Senior Field Marketing Manager at Glia, I’ve led and executed 128 conferences and events (and counting), including 3 international events, consistently driving strong results while staying under budget. In 2024, I managed the highest ROI-driven conference, generating $3M in pipeline and securing over 400 MQLs. I specialize in end-to-end event campaigns, from vetting and planning to post-event analysis and pipeline tracking. Working closely with Sales, Marketing, and cross-functional teams, I create targeted marketing campaigns, ensuring alignment of messaging, deliverables, and event objectives. I’m highly skilled in logistics, booth production, staff training, and detailed budget management, successfully handling sponsorships, T&E, and custom booth designs within strict budget guidelines. My experience with project management tools like Trello, Asana, Miro and Monday.com, along with Salesforce and Tableau for tracking ROI and pipeline, ensures I stay organized and data-driven throughout the process. Additionally, I manage event logistics, from inventory maintenance to shipping, while fostering collaboration across departments to drive revenue growth and achieve lead generation targets. With a strong sense of urgency, attention to detail, and creativity, I thrive in high-pressure environments, adapting to rapidly changing circumstances and making data-informed decisions. My ability to negotiate with vendors, align event goals with sales objectives, and drive revenue-oriented strategies has made me a trusted leader in delivering impactful events that generate demand and elevate brand presence.

Senior Field Marketing Manager

Field Marketing Manager

Camp Halcyon

Oversaw all aspects of daily operations for an adult summer camp, which hosted 3-4 camps each season, ensuring a seamless and enriching experience for participants. Cultivated partner relationships to ensure contractual obligations were met, coordinated staff schedules and innovative class concepts, and facilitated supply procurement and payments. Additionally, designed and directed the swag store, handled camper inquiries and large group bookings, and supervised onsite registration. Responsibilities included purchasing camp supplies, maintaining detailed financial logs for accounts payable and receivable, creating digital marketing materials and event signage, overseeing our social media presence to engage with our community, and pursuing public relations opportunities to enhance camp visibility. Implemented a new POS system for merchandise sales, maintained the camp’s website via WIX, nurtured vendor relationships, and provided effective onsite staff leadership and problem-solving, all while creating a supportive environment that made a lasting impact on both campers and staff.

Director of Operations/Assistant Camp Director

Consultant

Orchestrated all aspects of international and domestic travel arrangements for large group vacations. Booked lodging, transportation, and tour logistics for multiple day itineraries, demonstrating outstanding problem-solving abilities and meticulous attention to detail. Maintained accounts payable and accounts receivables throughout vacation, ensuring timely vendor payments and accurate cost reports. Creatively budgeted for custom menus, food and alcohol purchase lists, and fun group activities. Designed imaginative tee-shirt logos for all travel groups.

Event/Vacation Destination Coordinator

Payactiv

Coordinated attendance, sponsorship efforts, booth design, and marketing material for 50+ events within first year. Creates strategy for branding and marketing tactics for pre and post event communication for event leads and prospects. Streamlines the data import process into Salesforce campaigns to ensure prompt lead assignment and follow up. Project manages webinar production for sales lead generation. Administers meeting and event requirements including room set-up, hotel booking, food and beverage orders, audio-visual requirements, travel logistics, recreational activities, and event and attendee registration. Liaises and negotiates with vendors and suppliers for event orders and sponsorship deals, while maintaining event budget and reporting. Manages all event set-up, tear down and shipment processes, and represents company as brand ambassador for prospects to effectively deliver on event objectives and report evaluations of success.

National Events Manager

Plantronics

Partnered with Events team to renovate global data import process for B2B and B2C events and integrated new event lead capture technology and service model for more cost and time conservative data managed cross functional lead flow. Collaborated on ad hoc and automated global email marketing campaigns for Events and Marketing. Launched high-stakes data management projects with Events, IT, and Sales Operations, innovated new best practices for increased production and revenue generation. Cultivated vendor partnerships, successfully negotiated contracts and pricing, and evaluated success of working relationships. Managed and maintained CRM and marketing automation databases amounting to over two million records, improved global automation processes and database hygiene initiatives, increased email deliverability to 99% globally. Analyzed data and ran marketing performance reviews and recommendations with regional teams in monthly stand-up meetings. Project managed marketing operations in global data privacy regulation compliance, created company-wide standards; confidently and fluently presented new operations processes before large audience of key stakeholders.

Senior Marketing Operations Specialist

Marketing Technology and Data Specialist

Marketing Operations Project Manager

DRB Partners

Client liaison for new projects, from inception to completion, preserving project deadlines, prioritized creative team’s workflow with acute attention to detail, and led weekly input meetings. Coordinated and managed over $200k in project acquisition. Maintained multiple daily administrative reports, drafted new project quotations and final invoices.

Account Services Coordinator

CityCheers

Reconstructed Operations Department and spearheaded Customer Service Department  for tech start up. Setup and regularly maintained fifty client mobile apps and websites. Fielded rewards programs, mobile ordering and custom features, aiding in app features development. Utilized customer requests to implement new procedures, raised customer satisfaction by 30%. Coordinated monthly programming with venue champion to engage app users and increase revenue. Produced daily customer push notification broadcasts to market entertainment, holiday deals, newsletters, sporting events and daily specials. Maintained manager log book, creating weekly reports and projections.

Account Manager

San Jose Country Club

Maintained vendor orders and all event deliverables, service invoices and payments, event coordination, timeline execution, managed guest relations, and supervised staff. Proficient in multiple catering POS systems to maintain BEO’s and event coordination tasks. Created in-house promotional material and floor plans for large scale events of 500+ guests. Assisted controller in organizing and cataloging payments for accounts payable and receivable.

Event Assistant / Assistant to F&B Director

Wedgewood Wedding and Banquet Center

Profitable catering sales intern, ran new client sales meetings to produce customized multi-layered event packages to fit clients’ needs and budget. Managed multiple daily detailed BEO’s, ensuring precise timeline execution of multi-event set up and breakdown in fast paced environment. Client and vendor liaison throughout events, managing banquet staff and kitchen crew, receiving high praise for excellence in customer service.

Catering Sales Intern & Banquet Captain

Roux Louisiana Kitchen

Arranged large party reservations for busiest holidays, collaborated on pre-set menus and pricing. Maximized promotional tactics for weekly events, generated a 10% increase in event attendance. Handled employee hiring, on-boarding, scheduling and disciplinary action. Budgeted weekly and semi-weekly bar and restaurant supply orders, balanced labor costs, collated weekly sales, inventory, and EOM reports for presentation to owners. Managed restaurant and bar cash flow, handled cash drawers and accounts receivable.

Assistant General Manager Intern / Assistant General Manager

Results-driven and enthusiastic event management professional with 15+ years of diverse experience ranging from event sales, small and large event management, onsite trade show execution, logistics planning, to back-end marketing operations processes. Highly efficient team player who has excellent customer service skills, contagious enthusiasm and a deep-rooted passion for excellence. Established reputation for detailed planning from the customer perspective, and unique event management abilities to achieve the desired results. Self starter known for meeting and exceeding the expectations of internal customers, and employers.

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The Battle

Brandon Aleckson

Chelsea A.

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