Brandon Aleckson Marketing

I help 6-7 figure resellers 10x their revenue with my Pro Reseller Growth System. I will monetize your customer base and drive higher value sales, putting more money in your pocket and giving you more time to be the CEO and less time managing complicated sales funnels.

Owner

Intermedia Cloud Communications

- Managed North American Field Marketing team driving pipeline growth through program organization, execution and partner first strategy. 
- Developed a new partner marketing on-boarding program improving new partner activation, increasing initial pipeline production.
- Created a marketing playbook managing vendors and national marketing calendar for partner demand-gen execution with focus around email, social, events, seo and digital marketing strategies for MSP, VAR and Managed Print partners. 
- Collaborated sales leadership to develop and launch a new partner loyalty program with marketing services focus increasing partner pipeline and engagement.

Head of Channel Field Marketing NA

- Managed Enterprise ABM program driving 400K in new SQL
- Collaborated with regional sales leadership team to develop, implement, and analyze marketing initiatives and strategy including increasing brand awareness and driving partner pipeline.
- Managed budget tracker to forecast spend and track ROI, KPIs, and goals while measuring the success of all activities to increase effectiveness and drive scale of the programs.

Field Marketing Manager- Channel

Seagate Technology

- Led and mentored NA Channel Marketing team covering entire Seagate product portfolio across all business channels and verticals growing to #1 share in key products. 
- Ownership of budget planning and ROI analysis, analyzing market trends and optimizing product mix and placement.
- Administered strict guidelines in paid campaigns tied to MDF, improving channel brand management and shop-ability.

Sr. Channel Marketing Manager

- Team lead for America’s Channel Marketing covering 80+ named accounts and launching multiple product lines, establishing #1 share and growing annual revenue to $350M in key accounts.
- Developed and executed strategic and tactical account go-to-market implementation and brand growth strategy, collaborating with Global Marketing on GTM strategy for new product launches and creating regional campaign materials.
- Owned forecasting and management of quarterly account budgets based on KPIs and sales forecasts.

Channel Marketing Manager

Managed Southwest territory growing brand awareness and driving sales across hundreds of key retail store locations.

Field Sales - Territory Manager

Brandon Aleckson Racing

Instructed individuals on improving race craft and general knowledge for driving open-wheel racecars.

Professional Race Driver and Coach

Getting IT Providers More 5-figure Leads | Master Your Sales Funnel, Landing Page & Offers | Stop Wasting Time and Money on Underperforming Systems | Unlock Your Lead Goldmine | Book Your Free Audit Now!

Want the secret to more high-quality clients?

Don't be everything to everyone.

Most tech businesses fail at this...

-Target audience is "everyone"
-The only leads you get are from referrals
-Your solution is the exact same as everyone else's. 
-You lack simple, ESSENTIAL marketing processes.
-Your website is full of industry buzzwords that mean jack s*@t.

When your prospects look at you, they don't see a difference between you or your competitors. 

Your dream clients are left wondering why they should contact you. 

YOU LACK AUTHORITY

As a result... 
- you lack consistent high-quality clients
- your sales team wastes time with tire kickers instead of closing deals
- you're stressed about where your next lead will come from and why you can't scale.

Maybe you actually have a great service but you've missed a few key points on delivery so customers are missing the REAL VALUE of your offer.

And now you're lost in a pit of complicated and underperforming marketing tactics left confused and wondering where things are going wrong.

Brake check big 'fella.

Now imagine having a SIMPLE and CLEAR strategy that positions you as the market authority with an irresistible offer that differentiates your service.

Then imagine... high $ clients coming to you saying "I want your service, it clearly works."

You're in a position of AUTHORITY.

Now how do we get from this faulty position to your DREAM OUTCOME?

HERE'S HOW IT WORKS:

Step 1:
- Locate gaps in your current strategy
- Implement simple fixes to increase your authority
- Identify the problem you solve, your Ideal Client, and your Uniqueness, and use them to position you as an expert your clients can trust.

Step 2:
- Design your Cash Cow Offer.
- Test the offer to your audience

Then, once this strategy starts landing weekly Qualified Inbound Leads & Sales, Step 3 begins.

Step 3: 
- Broadcast your offer across your top 3 channels.
- You’ll have open access to me throughout this program.

...And I promise you a 100% MONEY-BACK GUARANTEE.

If you think my performance isn't meeting your expectations, there's no need to explain. You get your money back IMMEDIATELY.

Now, are you serious about putting yourself in the drivers seat for lead generation and building Authority?

Let's do this!

📤Shoot me a DM and we'll review

Unsure? 

I provide a FREE 30 minute consult to assess your current strategy and provide you with an actionable plan for improving results quickly.

Brandon Aleckson

ExtraHop

See more, know more, do more. Stopping a breach requires knowing exactly what you're up against. ExtraHop shows you not just where intruders are going, but where they've been. Built for enterprise scale yet delivered as easy-to-use SaaS, Extrahop provides complete visibility across cloud, datacenter, and IoT—even when traffic is encrypted. Powered by cloud-based AI, Extrahop finds threats in real time.

Regional Sales Manager

Palo Alto Networks

Regional Sales Manager - Cloud Native Organizations

Splunk

Regional Sales Manager - Transportation, Utilities and Finance Organizations

Silver Peak

Teneo

●	Sell a portfolio of IT solutions (Riverbed, Palo Alto Networks, Gigamon) to enterprise accounts in all verticals, consistently exceeding a quota of up to $2.8MM by identifying high potential accounts, closing multiple six to seven-figure deals per year, and developing current accounts to include a broader range of product offerings

●	Acquired all current accounts after taking over a greenfield territory, generating gross $5MM currently (up from $1MM at beginning of role) through strategic account mapping, relationship building with key partners, and targeted prospecting of C-level executives

●	Generated a $4MM pipeline of net-new prospects for FY2018 while achieving 180% of quota and receiving President’s Club distinction  

●	Established eight net new enterprise customers in FY2017 while running numerous sales campaigns and managing all legacy accounts, that represent 75% of total individual results

●	Received President’s Club Honors in FY2017 after closing the year at 113% of quota

Enterprise Account Manager

Exactta Communications

●	Built all operations for four new retail locations at Miami International Airport, hired and trained a 35-member sales team, and worked with locations around the world to identify strategies to increase sales, driving $900,000 in quarterly sales 16 months after entry into a greenfield territory

●	Achieved the company’s highest individual revenue within first six months in role ($450,000 in sixth month) and increased global cross-selling revenue by 30%

●	Managed the sale of hard drives into retail verticals for a leading technology manufacturer, consistently exceeding a $4MM sales target by as much as 190% (low of 108%) on an average deal size of $150,000

●	Increased YoY sales by 60% by working with marketing teams to target new accounts and generate in-country brand awareness, coordinating with distribution teams to identify high-value new targets, and leading high-level presentations to demonstrate the value of Seagate’s products and retailer services

●	Expanded customer breadth by 25% by leveraging relationships within the channel community to gain access to more of distributors’ customer bases

●	Grew business across Latin America by $10MM by identifying and building a business case for Seagate’s selection of a new distributor in the region, expanding the company’s footprint to five new countries

●	Developed an understanding of a top Peruvian retailer’s end user and created a targeted marketing and sales strategy highlighting Seagate’s ability to provide a net revenue advantage, resulting in the retailer switching to Seagate from a competitor for a sale of more than $750,000

Account Manager - Latin America

●	Provided sales training and incentives to drive sales through major retail outlets, receiving a promotion to Account Manager six months into a two-year field sales training program due to exceptional performance  and strong knowledge of the company’s product portfolio

Field Sales Representative

American Recreation Center

Management Consultant

United Nations

G77 Communication Consultant

Built my career at the helm of best of breed solutions yet, I will be the first to tell you not to buy my product if there is not a fit. 

I lead with integrity and vulnerability.

I am never the smartest person in the room (nor want to be), but always make sure to bring them together.

I am a curious learner, resourceful and passionate about transforming organizations.

Currently, IT Security and Network teams come to me because they understand their network has answers, but they don’t have the right solutions to get that data. They have experienced outages or are concerned that bad actors are hiding in their network.

I service State and Local governments in New York and New England along with education institutions. 

The Extrahop platform is the only network detection and response solution that delivers the 360-degree visibility needed to see everything on your network. When organizations have full network transparency with Extrahop, they can see more, know more, and stop more cyberattacks. 

Check out my story and sales success tips on this podcast: https://www.podbean.com/media/share/pb-jrkaw-f15cdd

Fluent in Spanish and French.

taplio

The Battle

Brandon Aleckson

Carolaine Pino

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