Corrales Cachola

Brand New Voices

Founder

Noreen London Fine Jewellery

Director of Operations and Head of Partnerships

Barret School of  Banking

Marketing Support Specialist

VOON Creative

Principal

Special Olympics Oregon

Contractor

Brand New Voices | Linkedin Top Voice | web3, Storytelling, Marketing & Community strategy

I'm your host, Corrales, the founder of Brand New Voices. 

I'm a strategic consultant, coach, marketer, and educator dedicated to helping founders, leaders, coaches, consultants, creatives, and marketing experts understand their customers, users, technologies, and products from a human-centric lens.

I have a degree in journalism and creative writing, and help my clients understand and implement their brand, marketing, and storytelling in ways that connect with modern consumers who are seeking to align with companies making an impact in the world. 

I do this using a powerful framework I've designed over the years called Human Marketing.
 I've worked with a wide range of companies from Nike to the World Health Organization to Special Olympics, community banks, nonprofits, high-end jewelry designers, and tech startups.

More recently, I have worked with startups in emerging tech industries such as Web3 and AI.

Reach out to me on DMs if you want to chat about a strategy to humanize your marketing and get clarity on your mission and vision in a way that connects with your customers and partners.

How to actually teach AI

Most AI workshops start with:
- Features
- Prompts
- Efficiencies 
- Use cases

My “inside-out” approach flips it:

1. Name a problem that hurts enough to matter.

2. Name the identity that would be proud to tackle it.

3. Only then, map AI onto that identity and the problem.

Examples:

Before: “I help underserved founders tell their story clearly.” → After: how does AI help you listen better, see patterns, and sharpen language without flattening their reality?

Before: “I am the kind of leader who shields my team from BS complexity.” → After: how does AI become our simple coordination system instead of an unstructured free-for-all?

In other words:

Teach people to design a character they’re willing to play in this new system.

Then hand them tools that honor that character.

Human + Tech Alignment • Creative AI strategy • Marketing, Brand, & Storytelling • 25-yr secret weapon for startups, consultants, agencies, and nonprofits.

There’s a big difference between “learning AI” and using AI to create value in the marketplace in new, innovative, exciting ways.

If you’re teaching Ai to clients, this is the first thing you should be asking them to understand what they are truly after.

"Learning AI" and "upskilling" are what I call an "outside-in" approach that people in organizations take when they don't know what they want. 

Creating durable marketplace value is a whole different animal and takes an "inside-out" approach.

The reality is that most companies are just using Ai to automate their own mediocrity. 

They take existing processes no one likes to do and add turbo buttons to them with Ai.

But that's not going to lead to real transformation because it’s just speeding up known tasks.

True transformation isn't just about speed and automation; it's about unique architecture to create new marketplace value.

It’s about designing workflows where the "intelligence" is decoupled from the model -- allowing you to swap out engine parts without rebuilding the car.

The model is a commodity; your system is the asset.

If you are just building around the next Ai news cycle, you aren't building a business, you're just renting features from OpenAi, Anthropic, and Google.

More businesses need to understand how to start architecting their own intelligence systems instead of relying on the latest frontier model release. 

Ditto for Ai use cases.

You can’t be an industry leader by doing prescriptive AI deployments based on other “successful use cases.”

Why?

Because brand isn’t a templated affair — much to the chagrin of the CFO and other “ROI” chasers.

Your brand and its unique systems drive Ai, not the other way around. 

As it turns out, playing follow-the-leader will not turn your brand into a leadership brand in Ai.

Shocker! 😱

I interviewed an Edward’s Jones Financial Planner today about how she’s getting along with their corporate AI deployment. 

“It does a lot of stuff, but I hate striking up a conversation with it to get what I need,” she said.

So she hardly uses it. 

Too busy running her business, she said, even though the Ai might be able to give her an edge with client interactions.

That’s not a “fear of Ai”
- She doesn't need to "upskill"
- She’s not worried Ai will take her job
- She's not trying to sabotage anything
- It’s not about “psychological safety”
- She's not worried about Ai dulling her critical thinking
- She isn't wrestling with ethical considerations about using Ai in her work

It’s actually just a communications problem between her and the machine. 

But if that's all it is, why can't a simple training in prompting fix the issue? Surely, there's an excitable "Ai champion" somewhere in the company who would be MORE than happy to show her some cool prompting tricks.

Well, for starters, many of those "Ai champions" everyone talks about as being key in Ai adoption initiatives are mostly annoying individuals. Genuine tech adoption doesn't happen because some nerd is super happy to show everyone their bag of tricks.

And secondly, prompting is much more than just learning how to string the right words together.

The deeper issue is one of purpose:

👉 It matters to the execs, but it doesn’t matter to the people actually using it.

And that’s one of the big reasons so many Ai pilots are failing.

The end!

Here’s why systems thinking is so important in the age of AI:

👉 The static view:
AI generates infinite slop → Social media becomes unusable → Human voices get drowned out.

👉 The systems view:
AI removes constraint on content creation → New constraint emerges around curation and trust → Value migrates to solutions that manage the new constraint → Protective ecosystems form → These ecosystems connect → Human judgment and community trust become the premium layer → A new equilibrium emerges (which will itself eventually be disrupted).

This isn’t a one-time transition, it’s a continuous cycle.

The system never stops evolving.

ANF Consulting 

With over a decade of dedicated expertise I've honed my skills and industry insights to serve as a marketing educator for : universities , Fortune 500 companies , professional sports teams, and startups 

I conduct in person and online workshops to help my audience understand : personal branding, community building , professional development , and networking 

Noteworthy Milestones:
Personally educated over 4,000 founders and entrepreneurs through  crafted educational courses, classes, and comprehensive guides.
Named advisor to the entrepreneurship college at Georgia State University, contributing to shaping the entrepreneurial landscape for aspiring students.
Garnered recognition as a keynote speaker at more than 20 conferences and major business workshops
Developed curriculum for college courses, business schools, & online communities
Featured in publications such as NBC, Yahoo Finance, 21Ninety, & Revolt TV, amplifying the reach and impact of my expertise & insights.

Acknowledged Achievements:
Recognized among the top financial influencers to watch by Black Love, a testament to the influence and expertise in the financial realm.
Honored with the Trailblazer award by Black Meta, celebrating groundbreaking contributions to entrepreneurship and business empowerment.
Acknowledged among the Top 100 Women Breaking Barriers by Boss Women, underscoring the dedication to breaking ceilings and inspiring others.
Identified as one of the Top 15 social media experts in the USA 
Top 7 Atlanta influencers to follow on Instagram, reflecting expertise in leveraging digital platforms to drive impact and reach.

Branding & Marketing Educator

With 9+ years of experience at the intersection of entertainment, sports, and culture, I specialize in marketing strategies that drive impact. As a marketing consultant, I help brands, athletes , and organizations craft campaigns that resonate, leveraging my background in media, content creation, and strategic partnerships.

I blend storytelling with data-driven insights to create marketing that not only gets attention but leaves a lasting impression. Whether it’s brand positioning, audience engagement, or influencer activations, my goal is to bridge the gap between culture and commerce in ways that feel authentic and innovative.

Senior Marketing Consultant

Cultivation Media & Productions Agency

I am an accomplished on-camera talent with a robust background in producing and hosting diverse segments. My experience extends across a spectrum of skills, including on-the-ground interviews, regular interviews, event coverage, and hosting roles. I have worked within a range of industries including : business conferences , professional sports teams , music festivals , and technology conferences I have successfully navigated a range of topics, showcasing expertise in the creator economy, marketing trends, pop culture phenomena, entertainment developments, and cutting-edge technology.

Past Projects:
TV host for ReachTV
Hosting Black Women In Tech
Live stream host Rolling Loud
On site host Broccoli City
On site correspondent Sports Tech Venture
On site Correspondent Wizards Block Party
On site Correspondent NBA Miami Event
Big3 (Killer3s): On-site interviews and event recap.
Host chats with ash

On-Camera Talent/ Media Personality

REVOLT MEDIA & TV

Technology Journalist

As a marketing strategist for top charting artists such as : Roscoe Dash, Slim Jxmmi, and Porcelain I worked closely with the artist and their team to execute their creative visions

Key achievements include:

Marketing Campaign for YouTube's Live Streaming where I curated a comprehensive rollout campaign for this launch, including content strategy, graphics, content direction, email marketing, and real-time management

Secure playlist placements at major streaming networks such as Tidal and Spotify

Secured brand partnerships with major companies such as Pretty Little Things

Increased brand awareness and overall engagement across socials by 300%

Music Marketing Consultant

Billboard

Oversaw a team complied from different departments to provide project management support, tracking milestones, and ensuring the successful execution of campaigns

Provided weekly data analytics, leveraging tools such as Google Analytics and Sprout Social, provide insight for marketing campaigns that resulted in sold out connections within ten minutes
Stayed up to date with industry social trends, integrating insights into campaign strategies and ensuring relevance in the dynamic Web3 space
Ensured alignment with scope, budget, and timeline constraints with projects utilizing EveryAction
Collaborated with C-suite level executives and legal professionals to define and implement data-centric best practices in the Web3 space

Curated collaborative panels and events featuring industry leaders in the tech space, incorporating data-driven decision-making to increase company visibility and quantify engagement metrics

Head of Marketing, Web3

Beatroot, LLC

Pulled data analytics from Google, Sprout Social, and internal databases to develop to reports for key stakeholders that resorted in:  Increased Instagram by 10.4% growth, expanded audience representing a remarkable 48,000% growth, elevated impressions showcasing a significant 21,700% growth

Improved internal communication systems across my multi functional team that resulted in an increase in productivity, client satisfaction, and overall company moral

Utilized industry trends to curate the first of it’s kind IG lives series that resulted in : feature in Billboard and increase in brand awareness

Oversaw external communications between artists & there teams to ensure transparency and up to date reports with each project

Utilized Facebook analytics and third party apps to improve facebook ad results that lead to 300% overall increase in awareness along with multiple viral post

Head of Marketing

Corporate Curly Brand

Analyzed current data reports to determine holes within the current marketing campaigns 
Utilized social listening strategies to stay up to date with the latest trends within the industry
Developed weekly data reports to provide transparency and up to date progress for stakeholders
Improved email list retention and open rate by 300% through custom test methodologies 
Utilized external and internal databases to provide suggestive changes to marketing strategy that resulted in 1000% increase in impressions and reach
Developed comprehensive brand strategies and compelling digital assets to attract ideal consumers
Utilized consumer survey insights to increase membership by 3000%

Key achievements include:
Community growth by 3K in less than 6 weeks
Sold out collections across channels
Grew email marketing list by 300%
Curated an online communicate that championed the brand
Planned a marketing shoot and campaign for launch
Increased brand awareness and grew digital channels by 200%
Increased audience reach from 500 to 10,000. That’s an increase of 95K accounts reached and a 1900% growth. 
Increased impressions from 800 to 17,000. That’s an increase of 16K+ impressions and a 2025% growth. 
Increased profile visits from 50 to 1,042. That’s a profile increase of 992 and a 1984% growth.

I’m a Branding & Marketing Consultant and Educator with 9+ years of experience helping individuals and organizations bring their ideas to life through strategy-driven content, custom workshops, and educational programming.

I specialize in personal branding, networking, and marketing strategy, offering curriculum and consulting designed to turn vision into action. My approach blends real-world insights with creativity and clarity, empowering people to show up with confidence and stand out in competitive spaces.

Through my signature framework, I help clients align their goals with strategy to obtain their desired goals.

I’ve worked with professional sports teams, universities, corporate organizations, entertainment companies, tech startups, clothing brands, and Fortune 500 companies to build out impactful marketing campaigns & provide expert knowledge to their company.

Ashley France, J.D.

Want to start showing up on social media but don’t know where to begin? 



It’s not about chasing virality..it’s about being seen, trusted, and remembered by the right people. 

By sharing your expertise, showcasing your work, engaging with your industry, and telling your story, you can start building visibility that opens doors to opportunities, referrals, and collaborations.

 Swipe through to see 4 simple ways to get started today.

Personal Branding, Executive Presence & Leadership Development Workshop Facilitator | Sports Marketing Consultant |Public Speaker | On-Camera Talent

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The Battle

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Ashley France, J.D.

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