Consumer brand leader, entrepreneur, startup mentor at Blackstone Launchpad. Currently building at A-Frame Venture Studio.

After building and selling a few SaaS and consumer brands in San Diego, I co-founded A-frame venture studio to drive change in health, well-being, and human connection. I'm always interested in connecting with other founders, investors, creatives and technologists building for a healthier people and planet.

Mirth requests: care@drinkmirth.com

Bradley Harris

We genuinely did not expect this.

Mirth was born from a desire to create a clean, emotionally intelligent product for all ages - like a Disney movie in a can.

We went to five of the top flavor labs, all claiming to use the cleanest, most natural ingredients.

But every single one used “natural flavors,” which (spoiler) can mean hundreds of lab-derived chemicals hidden behind misleading labels.

We walked away.

What we didn’t expect was how many people had been waiting for something like this.

The response from the chronic illness and POTS community has been overwhelming - folks who need electrolytes daily, and have been searching for a soda or sparkling water they can actually trust.

No added sugar.
No dyes or artificial flavors.
No “natural” flavors that aren’t natural at all.

Something safe.
Something joyful. 
Something...real.

We’re so grateful to those of you sharing your stories - we’re learning, and we’re listening. 🧡

📸 Shoutout to this heartfelt PSA and disco party from two new Mirth fans @clairefabrephoto @tara_alfano

💦 Hydration powered by Buoy - ocean-sourced electrolytes with nothing to hide 

🍊 R&D led by JAI Development - supporting our move to organic fruit juice

🔔 Follow Bradley Harris for more on the story behind Mirth

#drinkmirth #mirth #hydration #pots #cleanlabel #sparklingjuice #founderjourney #cpg #emotionalwellbeing #chronicillness #feelallthelittlefeels

Co-founder @ Mirth | Partner @ A-frame venture studio | Entrepreneur, investor & advisor

Kicking off a much needed Mirth website refresh today with Jarenz Castillo and Thomas Wang of Wisper Studios!

Not because anything was “broken” but because the brand has grown up a bit.

If you want to go far, go together. 

I always think of that when we kick off with new partners, and today was no different. 

Onward ✌️

Amber Brandner A-Frame Venture Studio

#mirth #consumerhealth #cpg

Somewhere on the long bike ride we stopped. 

Looked up, and saw sunflowers and a pond. that was a Mirth moment.

We chose this photo for our Startup CPG feature because it represents where our hearts are in this brand. 

Built outdoors, and fully present recognizing all the beauty around us. 

(plus we haven't shot founder photos yet, that's next week)

These bike rides clear our heads working on the business and digital worlds behind mirth. 

Grateful for moments like these.

Huge thanks to Startup CPG for featuring our story and Lauren Palmer for your dedication to sharing it from a mountain top. 

Or in this case.. from the sunflower fields 🌻 

Amber Brandner Luke Tobin Arindam Basu Marco Torres Samantha Perry Pete Velez A-Frame Venture Studio Tobin Capital Yugen Agency 🌍 | B Corp Altitude Marketing Ltd Wisper Studios Garrett Hughes Cameron Nazemi Kurt Baehmann Jess Fryer Nick Stoner Chris McKleroy Jr. Matthew C. Gough River Paige Sabatina de Freitas Jarenz Castillo Thomas Wang Emilee Mort 

#mirthmoment #startupcpg #startup #cpg #mirth

I love people who give more than they take.

Bob Dalton is one of those people. Proud to back him, LOCL, and more tech that helps humans meet in real life.

I’m excited to see this grow as infrastructure for healthier, more human connection.

If you believe the future is local, this one is worth paying attention to.

Open article: Invest in LOCL: Your Local Community Network by wefunder.com

Invest in LOCL: Your Local Community Network

Zelf AI

SaaS platform that uses AI to actively find and summarize all brand-relevant content on TikTok, and generates responses to this content in the brand voice.

Founder / CEO

McKinsey & Company

Leading teams of typically 2-5 consultants in CPG, Grocery/ Retail, Fresh/ Food, and FinTech in the USA and South East Asia, with particular focus on CX Design, Growth Strategy, Digital Business Building, and Execution.

Prior to joining the USA office, Pepijn lived in and worked for offices on three additional continents: Asia, Europe, and Australia

Engagement Manager

Alfie

Led an innovative FinTech start-up pioneering an alternative form of education financing known as Income Share Agreements (ISAs).

Through ISAs students receive funding for their education and in exchange for the funding, students commit themselves to paying a fixed percentage of their income over a fixed period of time, rather than paying off a fixed principle at fixed monthly installments, creating greater flexibility and reduced risks at competitive rates.

Alfie started as an investment vehicle with the goal to invest directly in students, but pivoted to a service provider supporting liberal arts and sciences colleges in developing their own ISA programs. 

As Founder and CEO Pepijn brought together a diverse team with financial, legal, ICT, and data management expertise, grew the company to seven employees, and was responsible for the overall direction of development.

Management Consultant

Fairfood International

Heading a team of three in securing funds for the NGO Fairfood International through sponsoring and trust funds.

Project Leader Fundraising

I love working with amazing people, I love solving problems, and I love meeting new folks from everywhere in the world.

Currently, I have the privilege of leading a fantastic team of engineers and business leaders. Together we're driving the future of brand-consumer relationships. We're building SaaS that helps brands uncover authentic conversations at scale and help them put the most effective marketers front and center – everyday people like you and I, with 4-8x better engagement on vertical video than produced, branded content.

Zelf brings together my long-time passions. Originally from the Netherlands, I studied astrophysics while dipping my toes in video-making and progressive political activism. At the age of 9, I had my first entrepreneurial venture and had the fortune of living various lives since: from popcorn baker, to video editor, to sustainability activist, and eventually joining the consulting firm McKinsey & Company, before founding my first company.

McKinsey allowed me to see the workings of a wide array of industries (consumer goods, e-commerce, retail, food, finance, etc.), took me all over the world and allowed me to live and work on all of the six major continents, with most notably business building adventures in Vietnam, Thailand, Sydney, Madagascar, Colombia, and the US, all with fantastic people.

From there, I had the honor to pursue my MBA at MIT Sloan — where I founded Alfie as one of the first movers in ISAs (Income Share Agreements) and through which I met so many of the amazing people that are now helping me build Zelf.

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