Brad Redding

Elevar

Elevar powers conversion tracking for direct-to-consumer brands on Shopify & Shopify Plus. Our server-side tracking transforms shopping behavior into structured, trackable events with attribution, resulting in near 100% conversion accuracy. With real-time event monitoring and integrations with Facebook Conversion API, Google Ads, GA4, TikTok, Klaviyo, Pinterest, Bing and 40+ more digital marketing channels, we ensure brands never miss tracking a conversion.


#714 on the 2022 Inc 5000 list

Founder (Acquired January 2024 by Buxton)

Conversion Tracking Playbook

Accelerate your eCommerce growth and become an analytics and tracking expert. Join me in learning how to address data collection issues that D2C brands face today. Plus you'll learn real world examples of transforming data into insights to help your business grow faster.

Podcast Host

SaaS Academy

I coach ambitious SaaS founders in SaaS Academy along their journey to scale their business.

Coach

SOUTH / www.south.io

SOUTH helps brands articulate visually, convert effectively, and function with ease. 

We provide brands with end-to-end services — from the seed of a vision through implementation, and oftentimes reinvention. This entails working in the trenches with our clients and providing transparent consultation every step of the way.

VP of Operations

Blue Acorn

Managed and trained team of Business Analysts responsible for executing our discovery process, requirements building, platform and eCommerce subject matter expertise, data modeling, Google Analytics analysis, and client roadmap/KPI curation for eCommerce clients on Magento and Demandware platforms.

Manager of Business Analysts + Engagement Manager

I manage two agile scrum development teams of 12 team members/each as well as our cross functional relationships with our Optimization and DevOps teams.  I'm responsible for exceeding our clients goals and expectations through our full suite of UX, development, optimization, strategy, and DevOps support services.

General Manager

I'm responsible for ensuring the successful delivery of our development and strategic services on budget and on time, while adhering to the utmost level of quality.  I'm actively involved in all aspects of our client consulting, management, and deliverables while managing our team of eCommerce Consultants/Technical Account Managers.

Director of Client Success

Project Owner for agile team developing eCommerce solutions based on today's best technologies to ensure we are providing our clients the best service on the best of breed platforms.  We don't stop just at development - optimizing and attracting is even more important to ensure continued success after deployment. Currently we are a Magento Gold certified partner; I work daily in Enterprise and Community editions.

eCommerce Consultant

MYiLIVE

MYiLIVE.com launched as a local marketplace bringing boutique shopping to the web by allowing you to peruse the racks and sales of not only your favorite local retailers, but retailers you otherwise may never know about, all in one place.

As of November, 2010, MYiLIVE.com was no longer supported.  The technical backbone was white-labeled and licensed to partner companies.  

Features include, but aren't limited to:
- Shopper/Seller Marketplace Profiles
- PayPal Chained + Parallel Payments API Implementation
- Complete E-Commerce checkout functionality
- Product/Business Searches
- Customizable category hierarchy
- Personalization shopper features 
- Facebook Selling Application 
- Much More...

One of our first partners was Nolcha, an award-winning promotional, events and retail platform specializing in independent fashion designers; offering a fashion week program in New York and London, pop up shops, and more.

We were responsible for the complete redesign, branding, feature enhancement, UI, development and launch of the new Global Fashion Brands, a marketplace for independent fashion designers and retailers in January 2011 (www.globalfashionbrands.com).  

Global Fashion Brands received a multitude of press including Vogue, NY Post, Lucky, and more.

Founder

The Washington Post

Acted as the sole Account Manager of a small team in the New Digital Ventures group to launch "The Capitol Dish", a daily deal site for restaurants by The Washington Post in October, 2010.  I leveraged many existing relationships, while building new ones, with Washington D.C. Area merchants to help quickly grow the business in an extremely competitive market.  

Led by a well rounded team, we expanded to "The Capitol Deal" in March, 2011 to feature merchants across all business sectors.

New Digital Ventures

NAHB

Develop and maintain quality relationships with manufacturers across the building and home technology industries.  Create new revenue streams, streamline and maximize online and web promotional campaigns, and help create annual marketing strategy for sales campaigns.

Handle all sales and budget for Pillars Multifamily Conference Exhibit Space.

Acct Sales Manager

Founder @ Elevar | Server-Side Tracking for D2C & Omni Brands

I've lived in the eCommerce world for the past 17 years building, launching, and optimizing eCommerce businesses. In 2017, I co-founded Elevar which is my 2nd SaaS business serving eCommerce brands.

Ensure that 100% of your conversions are tracked and delivered to your marketing channels like Facebook, TikTok, Google Ads, GA4, and 40+ other channels with Elevar’s server-side tracking. Plus boost Klaviyo flow performance by 2-3x with Session Enrichment.

I also coach other SaaS founders as part of SaaS Academy.

Founder & CEO

Prescient AI 

Prescient AI is the world’s smartest marketing decision engine, powered by the most dynamic MMM.

Forecast, test, optimize, and scale top-of-funnel spend with confidence in predicted growth.

VP Strategy & Operations

Don't V*LOOKUP

Delivering insights from top operators that leverage data to make critical business decisions.

Newsletter: https://dontvlookup.beehiiv.com/

Spotify: https://open.spotify.com/show/416Whx2aObs6Q4hstJ5CRc?si=01fb93dfca85449f

Apple: https://podcasts.apple.com/us/podcast/dont-vlookup/id1727230121

Host, Co-Founder

Source Medium

Former Head of Operations at SourceMedium, an advanced data reporting and activation solution for eCommerce brands

Head Of Operations

Rightside Brands

Rightside Brands acquires and operates Shopify-based eCommerce brands

Co-Founder

Recess

Led 10x growth as General Manager of the e-commerce business within 12 months by implementing and scaling the first set of paid media and affiliate initiatives, co-managing the development of a web redesign, building and managing a growth team and enabling collaboration between marketing, design, and operations teams 

Manage internal regulatory strategy and serve alongside the CEO on the Executive Committee of the US Hemp Roundtable to dictate hemp/CBD policy at the state and federal levels

Director of E-Commerce & Regulatory Strategy

Served side-by-side with the CEO, COO, & executive team to strategize and implement core company cross-functional initiatives. Projects ranged from market and product expansion/innovation, DTC & retail sales analyses/optimization, key stakeholder (investor/distributor) engagement, to becoming a regulatory “expert” in the emerging CBD space

Chief of Staff

YNG Ventures

Manage network operations, source new deal opportunities, devise investment criteria and diligence procedures, expand co-investment partnerships and oversee legal structuring

Grove Collaborative

Devised and implemented, from concept to launch, Grove's business to business strategy; including direct outreach, sales, and onboarding of first B2B clients, development of unique third-party partnerships, and extensive cross-functional collaboration with c-level executives, growth, product, operations, creative, and community happiness teams

Business Operations & Strategy

Good Uncle

Worked alongside CEO/Co-Founders to refine existing mobile-restaurant operations and ongoing college market expansion plans in anticipation of raising a next round of growth funding

Strategic Business Consultant

Soros Fund Management

Private Equity Senior Associate

Morgan Stanley

Global Transportation and Infrastructure Group

taplio

The Battle

Brad Redding

Will Holtz

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