PLTHORA

$30+ million in attributable revenue generated for our portfolio of brands.

Our mission is to help DTC E-commerce businesses consistently adding 30% of of additional revenue through lifecycle marketing.

Founder | Head of Growth

Klaviyo

Here are a series of screenshots of our results over the past 3 years in business and generating over $25M revenue for our brands)

Case Study (Results of other Klaviyo accounts under PLTHORA)

Transformer Table

Tripled email performance within 30 days and sustained high performance for just under 2 years.

Case Study ($12.5M+ generated through emails in 2022)

BodyBio

Case Study ($300k+ of revenue generated during November, BFCM)

Hearns Hobbies Melbourne

Case Study (flow build that consistently generates over 18% of revenue)

Happy Healthy Hippie Co

Case Study (36%+ generated through emails over 14 months + 4x revenue through ads)

tech accessories brand (under NDA)

Over 12% of revenue generated through the flows we built 6 months ago.
Still going strong, Brent loved us for our transparency and ROI.

Case Study (12% through Klaviyo flows even after 6+ months)

It's Boyuan here🤠

Here's what I can do to make you more sales:

Build out your entire email & SMS system to help retain and convert customers new and existing.
(ideation, copy, design, implementation... we handle all of this.

Email marketing is no longer a nice to have, it's a barrier to entry for profit.

Here's what we've achieved:
💰 $30 million+ generated for brands in 3 years
🎓 our systems have trained 104 email marketers.
🪴 our clients on average stay for 14 months.

Brands helped:
🏡 Transformer Table - $10,736,562 generated in 2021
💊 Body Bio - $300,674 generated, 58% of total revenue (November 2021)
💄 Wow***** (name redacted) - cosmetics brand, $1,032,295 generated in 2021
🏋️‍♀️ Barbell Brigade - fitness brand, 38% of revenue attributed to Klaviyo in 2021
👶 Hiccapop - revenue increased 400%+ since working with us since December 2021
🧼 Superzero - doubled email revenue in 3 months - 47% generated in the last 90 days
🚂 Hearns Hobbies - flows that we built in April 2021 has consistently generated 17% to 22% MoM ($350k+ generated)

The truth: other marketers probably wouldn't tell you this but our systems are not developed in Hogwarts, we are just consistently great at executing on the foundations and doing so lightning fast.
✅ that's why clients stay
✅ that's why we get great results
✅ that's why email marketers wants to learn from us

Book in growth consultancy call and we will figure out how to scale :)

Boyuan Zhao

simply.reach studio

- Revamped email automations (new copy, content, design and strategy) for a DTC apparel brand resulting in 80% increase of flows placed order rate (comparing to the same period previous year) coming from the new abandoned cart flow

- Created over 20 flow emails for the brand combining Figma and Klayuio resulting in responsive emails design with dynamic coupon codes 

- Implemented A/B testing for the brand’s email collection pop-ups to optimize the pop-up offer

- Cleaned the brand’s email list from inactive profiles and set up a dedicated sending domain, improving the brand’s future campaigns performance and deliverability

Freelance Email Marketer

- Created copy for a SalesTech SaaS startup’s 4-page website using the problem-solution copywriting framework

- Conducted market research to find out main USPs of the startup and the most sutiable Tone Of Voice to use them in the copy

- Closely collaborated with multiple stakeholders of the project - with the client team to collect copy feedback and with branding agency’s designer to implement the client’s feedback into the Figma prototypes

Freelance Copywriter

Greenwise

Leading the project of development of first Russian plant based tuna 
-formulation development (selecting protein base, flavouring, colorants and etc.)
-receptural price calculation and optimization 
-planning pilot production line altogether with Direcor of Development

Product Developer

• mining revenue for e-comm brands with email • roi-obsessed email marketer •

Do most of your brand emails push some kind of promotions?

Do you blast the same emails to all your list?

Do you send emails without any plan to your subscribers? 

If you answer “yes” to at least one of these questions, you clearly can get extra revenue from your email list.

That’s where I enter the game. 

I mine out revenue for e-comm brands with ROI-centric email marketing systems.

Email – one of the most affordable channels you can invest in to level up your unit economics:

Proper email marketing raises your Customer Lifetime Value and Return On Ad Spend.

This gives you more money to acquire new customers. 

And you can grow safer and faster.

Sounds good for tuning only ONE component of your marketing, right?

Some sweet points about working with me:

📌 Value first. I make a customized plug-and-play email marketing strategy BEFORE you pay me anything.

📌 No-brainer onboarding. 5-min questionnaire. 1 Discovery call (10-15 min). 1 Approval call (<40 mins). And I’m ready to go.

📌 Service package adapted for you. Based on your main pain points and budget, I’ll select the best package for you: either full service or tuning only part of your email strategy. 

📌 Easy exit. You can finish our contract anytime. No questions asked.

What does my process look like?

1) Fill a 5-minute questionnaire about your email strategy and metrics

2) 10-15 min Discovery Call. I ask what are your general expectations from your email marketing and project budget

3) Ultimate Email Marketing Blueprint. If we seem like a good fit, I deep dive into your email account and
 
📝 craft a full but easy-to-read audit of your current email stats

📝 create a 90-day plan for your email strategy

📝 design brand-new welcome and abandoned cart flows for your brand

📝 prepare the campaign calendar, an email content plan and an audience segmentation guideline

📝 make a customized list growth plan (including lead magnet recommendations and pop-up feedback)

4) Approval call. I show you my plan for refreshing your emails and we make sure we have the same vision. Then we make a deal and I start the project

5) Implementing my plan. I send you weekly easy-to-skim reports about my progress. I’ll also be available on LinkedIn within my business hours (9 a.m. – 9 p.m. CET)

6) Post-project support. After 90 days after the project started I can continue working with you or plug off and only give you free consultations if needed
 
✉️ Chat with me all things email in DMs or at ivan@olkhovoi.com.

taplio

The Battle

Boyuan Zhao

Ivan Olkhovoi

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