PLTHORA

$30+ million in attributable revenue generated for our portfolio of brands.

Our mission is to help DTC E-commerce businesses consistently adding 30% of of additional revenue through lifecycle marketing.

Founder | Head of Growth

Klaviyo

Here are a series of screenshots of our results over the past 3 years in business and generating over $25M revenue for our brands)

Case Study (Results of other Klaviyo accounts under PLTHORA)

Transformer Table

Tripled email performance within 30 days and sustained high performance for just under 2 years.

Case Study ($12.5M+ generated through emails in 2022)

BodyBio

Case Study ($300k+ of revenue generated during November, BFCM)

Hearns Hobbies Melbourne

Case Study (flow build that consistently generates over 18% of revenue)

Happy Healthy Hippie Co

Case Study (36%+ generated through emails over 14 months + 4x revenue through ads)

tech accessories brand (under NDA)

Over 12% of revenue generated through the flows we built 6 months ago.
Still going strong, Brent loved us for our transparency and ROI.

Case Study (12% through Klaviyo flows even after 6+ months)

It's Boyuan here🤠

Here's what I can do to make you more sales:

Build out your entire email & SMS system to help retain and convert customers new and existing.
(ideation, copy, design, implementation... we handle all of this.

Email marketing is no longer a nice to have, it's a barrier to entry for profit.

Here's what we've achieved:
💰 $30 million+ generated for brands in 3 years
🎓 our systems have trained 104 email marketers.
🪴 our clients on average stay for 14 months.

Brands helped:
🏡 Transformer Table - $10,736,562 generated in 2021
💊 Body Bio - $300,674 generated, 58% of total revenue (November 2021)
💄 Wow***** (name redacted) - cosmetics brand, $1,032,295 generated in 2021
🏋️‍♀️ Barbell Brigade - fitness brand, 38% of revenue attributed to Klaviyo in 2021
👶 Hiccapop - revenue increased 400%+ since working with us since December 2021
🧼 Superzero - doubled email revenue in 3 months - 47% generated in the last 90 days
🚂 Hearns Hobbies - flows that we built in April 2021 has consistently generated 17% to 22% MoM ($350k+ generated)

The truth: other marketers probably wouldn't tell you this but our systems are not developed in Hogwarts, we are just consistently great at executing on the foundations and doing so lightning fast.
✅ that's why clients stay
✅ that's why we get great results
✅ that's why email marketers wants to learn from us

Book in growth consultancy call and we will figure out how to scale :)

Boyuan Zhao

Arthur Media

Helping established eCommerce brands add $1.2million in annualized revenue in 12 weeks, without monthly retainer fees, on a pay-on-results basis.

https://www.arthurmedia.co.uk/

Founder

Upwork

Gabriel propelled growth and amplified profitability for clients, ranging from startup e-commerce ventures to local businesses (i.e. restaurants, hair salons, etc.). Gabriel's approach is rooted in a strategic blend of creativity and analytics, underscored by his expertise in managing Facebook and Instagram advertising campaigns. Here are some key insights:

• Expertly navigate marketing budgets across diverse sectors employing precise KPIs to drive resource efficiency and margin enhancement.

• Implement and oversee tracking pixels to ensure accurate campaign analytics, facilitating the meticulous optimisation of marketing strategies for peak performance.

• Initiate, supervise, and fine-tune advertising campaigns, achieving scalability and success by enhancing client revenue and brand presence.

• Generate comprehensive bi-weekly reports using MS Excel and PowerPoint, and engage in strategic consultations via Zoom, ensuring clear, continuous communication and collaborative client relationships.

• Craft visually compelling video and photo ad creatives specifically designed for Facebook and Instagram to significantly boosting engagement and campaign results.

• Conduct extensive tests on new products and target audiences, optimising for the lowest possible CPL and the highest ROAS, thereby ensuring sustained client profitability.

• Develop and implement high-converting sales funnels for local businesses via ClickFunnels, significantly increasing brand reputation, conversion rates and profitability.

Gabriel's dedication to exceeding client expectations has catalysed a surge in referral business, primarily within the North American market. Gabriel's aim is to merge innovative marketing solutions and funnels with data-driven strategies to unlock new levels of success for his clients, continually pushing the boundaries of digital marketing excellence.

Digital Performance Marketer

Gabriel Arthur

• Gabriel launched, monitored and scaled profitable ad campaigns using the capital and revenue expenditure of Facebook advertising spend. Gabriel prospected/outreached to leads, conducting sales calls and closing clients whereby he consulted with C-suite executives giving bespoke strategies to establish growth and increase market share. 

• Despite facing various levels of adversity when pitching prospects (local business owners) on social media management and paid local lead-gen advertisement Gabriel persisted and persevered through showing resilience acquiring a few clients initially on a free trial basis with room to scale up to monthly commission once showing proof of concept.

• Gabriel essentially built up a brief understanding as to what it takes to become a digital performance marketer and social media manager while gaining insights into the daily internal operations and tasks of the job role at hand.

• He gained knowledge and experience forecasting company financials using existing KPIs against company previous history illustrating month-on-month growth and returns after the company partnered with Gabriel's expertise.

• Gabriel delivered client results as an independent contractor/ freelancer using the Facebook and Instagram platform (which is currently a subsidiary under the parent company Meta) alongside reporting the financials of his efforts to both the internal marketing and finance team.

• Alongside his key responsibilities he undergone numerous financial treasurer tasks such as writing and presenting reports of the company’s forecasted and presenting financial status partnered with performing risk assessments on various company projects in relation to the marketing campaign development department.

Shopify

Gabriel gained an understanding to the functionalities of how a brand operates holistically within the digital world undergoing the following activities:

• Led the successful launch of an e-commerce brand, overseeing market analysis, product curation, and the development of a customer-centric online store, resulting in a strong market entry.

• Enhanced the online shopping experience through meticulous website design on Shopify, ensuring intuitive navigation, secure payment processes, and optimal mobile compatibility.

• Executed comprehensive digital marketing campaigns across Facebook and Instagram advertising with email marketing, to maximize brand exposure, customer acquisition and retention.

• Managed inventory by closely monitoring sales trends and customer demand, ensuring a well-stocked and diversified product portfolio that met consumer needs and preferences.

• Implemented management accounting practices to accurately track product costs, assess profit margins, and conduct break-even analyses, informing pricing strategies and promotional activities.

• Collaborated with suppliers and logistic partners overseas to maintain a streamlined supply chain, achieving efficient order processing, and timely delivery, thus enhancing customer satisfaction and loyalty.

• Utilised website analytics, conversion rate optimisation, and financial reporting tools to evaluate business performance, guiding data-driven decisions for continuous growth.

eCom Startup Launch

eBay

Gabriel carved a niche in the competitive eBay marketplace, specialising in the buying and selling of footwear. His strategic approach to identifying market trends and undervalued gems within the fashion industry set the foundation for a thriving online venture. Key highlights include:

• Conducting in-depth market analysis to develop a targeted inventory of sought-after brands and products, effectively positioning his eBay store at the forefront of emerging trends and lucrative market segments.

• Gabriel secured advantageous bulk purchase agreements with key suppliers through negotiation, notably at the Wembley Retail Outlet in London, optimising cost structures and maximising profit margins.

• Overseeing inventory management and order fulfillment system, Gabriel ensured seamless operations and unparalleled customer satisfaction, especially during the demanding Q4 season, showcasing his ability to manage increased pressure workload.

• Cultivated a responsive customer service culture, adeptly handling queries and personalising customer experiences to build loyalty and potential repeat business.

• Gabriel's acumen extended to the financial realm, where he adeptly managed the fiscal responsibilities associated with retail arbitrage. From conducting thorough cost analyses to formulating effective pricing strategies, his contributions were instrumental in driving the financial success and sustainability of his eBay venture.

Retail Arbitrage Coordinator 

Gabriel Arthur is the Founder of Arthur Media, helping established eCommerce brands add $1.2million in annualized revenue in 12 weeks, without monthly retainer fees, on a pay-on-results basis. Gabriel founded Arthur Media in 2019 with the vision of fast-tracking the success of brands at scale effectively without tiresome obsolete systems and processes. With Gabriel's strategic direction, the agency has grown consisting of 3 team members having collectively generated $42.8million and counting for 35+ brands over-delivering on numerous occasions on behalf of brands' initial expectations.

Prior to Arthur Media, Gabriel spent the majority of his time in formal education obtaining a first class honours degree studying Accounting and Finance from University of Northampton with the aim of understanding the deeper notions of business law, taxation and legislation to aid the growth of his future endeavours and business ventures. He's an avid investor while subsequently being a bookworm on the topics of spirituality, philosophy and neuropsychology. Gabriel's notably an ACCA part qualified accountant and the recipient of the 2019 Northampton School for Boys "Most Likely To Be A Billionaire" Award.

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Boyuan Zhao

Gabriel Arthur

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