GTM-focused SaaS Advisor and Board Member

I am a go-to-market-focused technology executive and board member with over 20 years experience leading SaaS companies.  

I have led product, marketing, sales, and customer success, and twice I have run companies as CEO.  Along the way I have served formally on 4 boards of directors (including one public company), 7 advisory boards and 3 non-profit boards.

As part of these roles, I have helped to:

* Sell 5 companies (to Oracle, Amazon, Aurea, Maritz, and NonProfitEZ)
* Secure over $100M in equity financing (series Seed, A, B, C)
* Acquire and integrate 5 companies
* Manage small and large quotas (up to $300M)
* Launch dozens of products
* Get two products to profitability on a pure PLG / self-serve basis
* Grow multiple companies at 50%+ growth rates
* Restructure / downsize multiple companies
* Hire hundreds of people
* Create over $1B of shareholder value

I am now 100% focused on teaching, writing, investing and advising.  

As the Executive Chairman of Winning by Design, I work with leadership teams to optimize go-to-market strategies, product development, and customer success.  As an active board member and advisor, I focus on product development and corporate strategy.  As a professor at BYU's Marriott School of Business I teach Product-led Growth, B2B Sales & Marketing, and Career Strategy.

I recently published my first book with Stanford University Press:  FREEMIUM, available from all book retailers.

I am proud to serve as a formal advisor to Mercato Partners, Pledge, Terrett, and ProAI, and an informal advisor to other entrepreneurs and business leaders changing the world.

My mission is to empower the next generation of software leaders and entrepreneurs to create value for their customers and for society.

Dave Boyce

It's almost 2026. Time to make a choice about how you kick off your year with your team:

▶️ "AI pilots are failing and sucking up a lot of time. We are sticking to the basics.  AI cannot replace what we do.  If you can use AI to help you in your individual job, great, but we are not going 'all in' on AI in 2026."

▶️ "The AI train is moving fast. The only thing worse than missing a train is missing a fast train--it's hard to catch up.  Based on our inititial AI pilots, here is what we are doing in 2026.  We will be the most AI-powered GTM team in our industry."

At Winning by Design we have chosen path B.  We spent all year launching AI pilots and agents.  Not all of them worked, but some of them now define how we work day to day. SiftHub is all in. Salesforce is all in. SAP is all in. Google, Meta, and Microsoft--all in. Also Winning by Design's certified partners:  SalesHood, Momentum.io, Fathom, Grain, Una Software, Vasco, Attention, PeopleAI-- all in.

Time to gut check.  What have you done, and what are you doing in AI GTM?  Are you ready to get on stage in January and launch your year with a clear AI strategy?

XOXO,

-db

25% of adults have a hole in their heart. 

It’s called a Patent Foramen Ovale (PFO), and it occurs when a baby’s heart fails to completely close the opening in the atrial septum as the heart starts to beat independently. 

This week I had my PFO surgically closed. 

The doctors wanted to close it to prevent any future deoxygenated blood clots from passing through the hole and on to the brain (vs going first to the lungs, which tend to do a better job breaking up clots). 

The surgeon inserted a titanium mesh septal occluder, all done arthroscopically (entered through the groin). 

I’ve attached two videos here:

1) an animation of the procedure
2) a video of my device, now in place 

CAN YOU BELIEVE THAT?

It’s amazing to me what humans are able to innovate with precision science. Whenever I engage with innovation like this (or AI or robotics or pharmaceuticals), I realize how much room we have in GTM to tighten up our game. 

200 years ago, we didn’t understand the human body like we do now, and we practiced bloodletting via leeches. We amputated, we blistered, we lobotomized. 

But when you know better, you do better. Medicine has come a LONG way… so have engineering, manufacturing, space exploration…. 

Next up: GTM. We still have a surprising amount of “winging it” in GTM. But there are underlying principles of compounding and system-led growth that can help us do better. 

Today I’m grateful for modern medicine. And tomorrow I’ll continue working with Winning by Design  on modernizing GTM. 

Let’s go!!!

XOXO

-db

https://lnkd.in/g72_jZhB

AI-Native companies run on PLG Rails.

We see the breakout success of some select AI-native companies (Cursor, Replit, Lovable, Mistral, OpenAI...) and assume there must be something special about their GTM.

Yes, they are in a hot space with wind at their backs.

But no, they are not using agents to sell to you.  It's just #PLG.  And if you dive deeper, you can see how and why.  

I wrote about this in the October issue of GROWTH, and I've now published that article to my Substack (linked below). You can get a free digital subscription to GROWTH by following the link at the end of the article.

XOXO,

-db

Winning by Design

Snapmint

Lead business from acquisition, onboarding to retention -The CX Journey Map
Use strong blend of both strategic and tactical approaches to proposed solutions to achieving customer’s Path-To-Value
Build the trifecta of People:Process:Product replete with tools and solutions to enable team performance at scale
Ensure agile collaboration with Product Management and Engineering leadership in line with the Product/LTV/CX roadmap
Work with leadership to ensure that each business OKR is supported by a strong value story, while driving/influencing the development of a measurement plan and tracking its impact
Participate in leadership forums/conclaves to essay the Snapmint story and provide input for the direction and agenda of applicable events and webinars

Chief Customer Officer

GoKwik

Lead Global Post-Sale P&L
Building out Delivery and Implementation, Technical Advisory and Support and Customer Engagement charters
Focussed on Inter-Team alignment and deliverables
Hiring and Enablement at scale post raising capital - Series B
Achieve referenceable status at each customer who can speak to a specific ROI that has been delivered
Maintain an understanding of customers’ immediate, short and long term business needs in order to protect, retain and increase SoW and plan advocacy and retention strategies

MoEngage Inc.

Lead Customer Success, CX Roadmap, Implementation and Onboarding and Overall Strategy for MoEngage - SEA and ANZ
BoB spread across 30M USD, 7 countries and 450+ Logos and 47 org members.
Spear head Service Delivery and Customer Success with key focus on increasing the Share of Wallet(SOW), Engagement Metrics, Implementation and Technical Account Management leading to incremental growth, organic portfolio expansion and consultation as a key driver of growth and customer success.

Senior Director of Customer Success

Observe.AI

Lead Global Customer Success and Delivery P&L with teams at San Francisco, Dallas and Bengaluru from seed to Series A $26M and subsequently to Series B - $88M USD
Communicate effectively with other internal team members to ensure resolution of problems - demand generation marketing, sales, solution engineering to name a few
Invest, onboard and expand customer success and BI tools such as Gainsight, Asana, Confluence, JIRA etc.

Head of Customer Success (Founding Member)

Sprinklr

Success leader working closely to maintain and grow global SME P&L.
BoB accountability of USD 30 Mil with focus on account growth, retention and churn mitigation, customer happiness index, contract utilization to name a few business critical markers being driven.
Enterprise SaaS engagement for social media management and planning across Fortune 500 companies. 
Focussed on holistic success initiatives underlining consumption and ROI in a recurring manner.
Team scale and management at 20+ ICs and 2 TL

Director - Success and Client Services

Unbxd Inc

Account engagement and onboarding for Enterprise and SME clients while driving internal MBOs and KPIs across a 14 member team.
Team management, process set-up and remap, resource allocation and scheduling.
Manage and drive Search, Relevancy, Analytics and Navigation optimization for some of the key e-commerce players across Retail, Fashion, Pharma among others.
Renewal and Churn mitigation management.
CSAT/NPS Mapping and maximizing smooth turn-around across business/technical support touch points.

Sr.Manager - Customer Success and Implementation 

Akamai Technologies

Revenue safeguarding and customer retention with holistic Customer Lifetime Management. 
Executive Sponsor- Customer for Life initiative
Sales with key focus on YoY GMRR growth.
Customer risk and renewal management leading to industry benchmarks in Customer Stickiness and Share of Wallet augmentation.
Customer on-boarding and Go Live.
Contract re-structure and product and service feature consumption.
Customer portal training, QBR delivery and contract utilization trends.
Strategic Client engagement and SLA management. 
Inside sales and engagement process audit.
Projects spanning renewal handbook, customer risk report, value confirmation report under the aegis of Akamai's Customer for Life initiative(CFL).
Consulting to safeguard customer satisfaction and yield.
Maintain analytics on CSat/NPS Management and growth forecasting.

Account Manager - Commerce and Retail

Apple

Tier 2 Tech Solutioning and service management

L2 Tech Lead

With over 16 years of experience in PnL management, Customer Experience, Business Strategy and Delivery at scale, I am passionate about creating value and growth for businesses in the domain of E- commerce, Mar-Tech, Fin-Tech, Digital Transformation and Enterprise SaaS ecosystems.

As the Chief Customer Officer at Snapmint, I lead and build out the Growth, Implementation and Delivery, Product Design, New initiatives and Retention besides Customer Experience and Account Management while fostering a "retention and growth through Value and Engagement" construct.

I leverage my expertise in consultative engagement, customer journey mapping, qualitative/quantitative analytics and data-driven insights to ensure agile collaboration with product, engineering, and marketing teams and align the business OKRs with the customer's path-to-value. I'm culturally sensitised across multiple geographies and markets, having studied and worked in Americas, EMEA, APAC, and India.

Amitt Sharma

🚀 We’re Hiring: Sales Development Representatives (SDRs)! at Snapmint , Location: Bengaluru 

If you’re hungry, driven, and obsessed with turning conversations into revenue — we want you.
Join us in building a high-velocity sales engine and work directly with leadership to shape the pipeline as we solve towards Commerce/D2C/Retail affordability in India.

💼 What you’ll do:
• Own outreach
• Build meaningful first-touch conversations
• Qualify leads with precision
• Create demand, not just chase it

If you’ve got the grit and the fire, drop your resume at amitt@snapmint.com or DM me.
Let’s build something big. 🔥

Swathi Prakash Sameer Subedar Siddharth Pandey Princejeet Singh 

More at www.snapmintbusiness.com

Chief Customer Officer at Snapmint | PESIT, IIMB x Sprinklr, Akamai, MoEngage, Observe.AI, GoKwik

Open article: EMI on UPI & BNPL (Buy Now Pay Later) Solution | Pay in Parts by snapmintbusiness.com

EMI on UPI & BNPL (Buy Now Pay Later) Solution | Pay in Parts

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