I help Products companies in Brazil (Retail, Consumer Goods, Agribusiness) turn technology into competitive differentiation and advantage. Not “transformation theater”.

My work sits at the intersection of:
• Genuine strategy (hard choices, where to play/how to win, what to stop)
• Buildable tech (data foundations, AI/GenAI, agentic workflows, architecture feasibility)
• Operating model (decision rights, incentives, governance, cadence)
• Value realization (measurable outcomes, instrumentation, and “proof clocks”)

In practice, this means redesigning a the key strategic end‑to‑end business systems (not dozens of disconnected initiatives) and wiring them for AI‑enabled decision-making, so results compound over time.

Typical focus areas:
1) AI-driven revenue growth
   – pricing & promotions (“promo-to-profit”)
   – omnichannel personalization & CRM
   – retail media and customer economics
2) Cost-to-serve + supply chain resilience
   – S&OP and demand/inventory “truth”
   – logistics and fulfillment performance
   – service operations that reduce churn and returns
3) Operating model reinvention
   – metrics, governance, execution cadence, accountability

My background combines top-tier strategy consulting with leadership roles in industry. I’m an ITA electronic engineer and an IESE MBA.

If you’re a leader who wants to move from isolated pilots to scalable reinvention, with clear strategic choices and measurable value, let’s connect.

Felipe Bovolon

Famílias que se creem "guardiãs dos negócios familiares" podem destruir imenso valor.

Quando "ser dono" é considerado critério de legitimidade, a gestão se torna mera preservação. E preservação é uma sentença de morte em um mundo sob transformação.

A família que "protege o que temos" pode manter negócios que não agregam valor. Evitar investimentos que beneficiariam a todos. Manter a governança presa em uma era anterior. Atribuir a tudo isso "senso de responsabilidade".

Cada comportamento parece virtuoso por si só. Cada um contribui para um colapso em câmera lenta.

Explorei os mecanismos e alternativas em "Earned Perpetuity".

Links nos comentários.

Accenture Strategy Director | Competitive Advantage + AI Reinvention | Hard choices → Buildable Tech → Operating Model → Measurable Value

The word "strategy" has been tortured into meaninglessness: Strategic planning. Strategic alignment. Strategic communication. Strategic lunches. When everything is "strategic," nothing is.

Most organizations can't tell the difference between a genuine strategic choice and a dressed-up to-do list. There's a one-question test that separates them instantly.

It's one of the concepts in this week's newsletter, a practitioner's arsenal for anyone tired of watching the word "strategy" get used as decoration.

Link below. 🔪

The Strategy Vocabulary That Separates Practitioners from Planners The word strategy has been tortured into meaninglessness. It now modifies everythin

Open article: Uncommon Choices by Felipe Bovolon • 66 min read

Try to augment current, messy human organizations with AI Agents, and everything crashes. USe the opportunity to rethink your organizational logic, though, and both AIs *and* humans benefit from greater clarity!

(at least those that aren't currently profiting from intentional confusion)

25+ years in AI & data | 40k+ followers | AI realist with operational scars

AI does something previous technologies rarely did... It reveals how organisations actually work.

Most technology improves efficiency.
AI does something more unsettling.
It forces organisations to explain themselves.

I have watched AI deployments uncover operational realities that had existed for years (perhaps decades) without being documented:
- Conflicting pricing rules across departments
- Decision processes that depended entirely on one experienced employee
- Risk assessments built on unwritten judgement rather than formal logic

None of these were new problems.
They were invisible ones.

Organisations typically function through a mixture of systems, policies, and human intuition.. and that balance works surprisingly well until automation arrives.

AI does not tolerate ambiguity. It needs decisions translated into data, rules, or probabilistic models, and that translation process exposes how much of organisational intelligence lives inside people rather than processes.

AI/Automation forces conversations that had been avoided for years.
It asks why decisions are made the way they are and whether those decisions are consistent across the organisation.

That makes AI deployment uncomfortable:
- It reveals where incentives conflict
- It reveals where governance is unclear
- It reveals where organisations rely on manual workarounds to hold fragile systems together

This is why AI transformation is rarely just technical.
It is institutional introspection disguised as automation.

And institutions rarely enjoy introspection.

"Pai rico, filho nobre, neto pobre." Rich father, noble son, poor grandson. That's the Brazilian version. Here's what should unsettle you: every cultu

Open article: The Three-Generation Curse Is a Lie. The Truth Is Worse. by Felipe Bovolon • 6 min read

The Three-Generation Curse Is a Lie. The Truth Is Worse.

PwC Agtech Innovation

• Conducted market research and trend analysis to identify opportunities and emerging trends;
• Developed market intelligence strategies to support product development initiatives;
• Managed institutional partnerships, fostering strategic collaboration and alignment;
• Served as a Global AI Champion, actively supporting Digital initiatives and sharing best practices for the use of GenAI tools;
• Proficient in Data Analysis and Data Visualization Tools, such as Power BI, Python, and others.

Market Intelligence Analyst

• Strategic Management of Partners at the AgTech Garage Community;
• Responsible for elaborating Scoutings and Screening;
• Responsible for the Managment of events for the Innovation Ecosystem;
• Approach facilitator between Startups | Corporates;
• Technology and market trends tracker.

Innovation Community Manager

PwC Brasil

At PwC Brasil, I am part of the Digital Accelerator team, where I collaborate on initiatives to drive digital transformation and innovation. I also belong to the PwC Agtech Innovation team, working as a Market Intelligence Analyst.

I’ve led strategic initiatives in GenAI and digital enablement projects, including client-facing dashboards and Python-based visualizations. As an AI Champion, I’ve helped share knowledge across teams and explore practical applications of emerging technologies.

My contributions have been featured in internal events and team and leadership recognition. These reflect a collaborative mindset and a focus on connecting data, strategy, and innovation in meaningful ways.

Senior Associate

Alfa Desenvolvimento

• Financial, Commercial and Productivity Management;
• Responsible for creating Dashboards in Power BI and Excel;
• Mentoring entrepreneurs;

Junior Consultant

FIA Business School

• Responsible for prospecting, diagnosing customers and serving companies focused on B2B / B2G strategy;
• Constant use of Commercialization, Strategy and Marketing concepts;
• Articulator of Commercial Approaches;
• Responsible for coordinating a group of Entrepreneurs;
• Spin Selling; Project Management Skills;

Agente de Mercado

Sebrae-SP

• Advisor for meetings, presentations and assistance to entrepreneurs from all types of segments;
• Use of Innovation Management Tools and Methodologies such as: Business Model Canvas, Design Thinking, Job-to-be-Done Framework, Bullseye Framework, MVP, Validation methodology, SCRUM, etc;
• Some results achieved: increase in new customers, new marketing strategies, increase in customer satisfaction, revenue increase, etc.

Agente Local de Inovação

Solvay SA

• Elaborated Process manuals for: Isopropanol, Methyl Isobutyl Carbinol and  Hexylene Glycol industrial Units;
• PSVs Designs, PFDs & Isometrics Studies;
• Balance of Mass and Energy, Hazop studies and meetings;
• Presence in the Process Improvement Group.

Internship as Chemical Engineer

Market Intelligence Analyst with 10+ years of experience in agribusiness innovation, chemical engineering, and consulting. Skilled in data-driven strategy, trend analysis, and fostering startup-corporate partnerships. Holds an MSc and BSc in Chemical Engineering (Poli-USP and UFSCar), and currently pursuing an MBA at FIAP. 

International experience includes programs at Stanford University and California State University, Long Beach. Bilingual in English and Portuguese. Passionate about innovation and technologies that drive positive impact and sustainable change.

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Felipe Bovolon

Vanderlei Rocha

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taplio

The Battle

Felipe Bovolon

Vanderlei Rocha

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Felipe Bovolon's LinkedIn Performance

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