I help Products companies in Brazil (Retail, Consumer Goods, Agribusiness) turn technology into competitive differentiation and advantage. Not “transformation theater”.

My work sits at the intersection of:
• Genuine strategy (hard choices, where to play/how to win, what to stop)
• Buildable tech (data foundations, AI/GenAI, agentic workflows, architecture feasibility)
• Operating model (decision rights, incentives, governance, cadence)
• Value realization (measurable outcomes, instrumentation, and “proof clocks”)

In practice, this means redesigning a the key strategic end‑to‑end business systems (not dozens of disconnected initiatives) and wiring them for AI‑enabled decision-making, so results compound over time.

Typical focus areas:
1) AI-driven revenue growth
   – pricing & promotions (“promo-to-profit”)
   – omnichannel personalization & CRM
   – retail media and customer economics
2) Cost-to-serve + supply chain resilience
   – S&OP and demand/inventory “truth”
   – logistics and fulfillment performance
   – service operations that reduce churn and returns
3) Operating model reinvention
   – metrics, governance, execution cadence, accountability

My background combines top-tier strategy consulting with leadership roles in industry. I’m an ITA electronic engineer and an IESE MBA.

If you’re a leader who wants to move from isolated pilots to scalable reinvention, with clear strategic choices and measurable value, let’s connect.

Felipe Bovolon

Try to augment current, messy human organizations with AI Agents, and everything crashes. USe the opportunity to rethink your organizational logic, though, and both AIs *and* humans benefit from greater clarity!

(at least those that aren't currently profiting from intentional confusion)

Accenture Strategy Director | Competitive Advantage + AI Reinvention | Hard choices → Buildable Tech → Operating Model → Measurable Value

25+ years in AI & data | 40k+ followers | AI realist with operational scars

AI does something previous technologies rarely did... It reveals how organisations actually work.

Most technology improves efficiency.
AI does something more unsettling.
It forces organisations to explain themselves.

I have watched AI deployments uncover operational realities that had existed for years (perhaps decades) without being documented:
- Conflicting pricing rules across departments
- Decision processes that depended entirely on one experienced employee
- Risk assessments built on unwritten judgement rather than formal logic

None of these were new problems.
They were invisible ones.

Organisations typically function through a mixture of systems, policies, and human intuition.. and that balance works surprisingly well until automation arrives.

AI does not tolerate ambiguity. It needs decisions translated into data, rules, or probabilistic models, and that translation process exposes how much of organisational intelligence lives inside people rather than processes.

AI/Automation forces conversations that had been avoided for years.
It asks why decisions are made the way they are and whether those decisions are consistent across the organisation.

That makes AI deployment uncomfortable:
- It reveals where incentives conflict
- It reveals where governance is unclear
- It reveals where organisations rely on manual workarounds to hold fragile systems together

This is why AI transformation is rarely just technical.
It is institutional introspection disguised as automation.

And institutions rarely enjoy introspection.

"Pai rico, filho nobre, neto pobre." Rich father, noble son, poor grandson. That's the Brazilian version. Here's what should unsettle you: every cultu

Open article: The Three-Generation Curse Is a Lie. The Truth Is Worse. by Felipe Bovolon • 6 min read

The Three-Generation Curse Is a Lie. The Truth Is Worse.

BairesDev

Managed projects for US-based clients across diverse sectors, including banking, pharmaceuticals, retail, and technology.

Regularly interfaced with key decision-makers to understand their objectives and ensure alignment of project goals with business strategies.

Collaborated with client leadership to develop and implement strategic solutions that directly impacted business outcomes.

Enhanced client satisfaction by proactively managing project risks and delays, ensuring timely communication with stakeholders.

Led technical teams while maintaining strong communication with client executives to align project deliverables with expectations.

Identified and allocated appropriate talent to each project based on client needs and strategic direction.

Made meaningful contributions to the strategic direction of projects by engaging with decision-makers to refine objectives.

Project Manager

Pacifica Continental

Managing recruitment for a broad spectrum of positions, from entry-level to executive roles.

Engaging directly with clients of several seniority levels, including managers and C-level executives.

Performing consultative market mapping for diverse objectives, including talent pool development and benchmarking.

Partner - Sr. Recruitment Consultant

Signo Financeira

Conceptualized and implemented financial solutions, managing annual receivables operations for clients.

Identified and delivered tailored solutions to meet client needs, enhancing key account
management and prospecting.

Led strategic planning, financial forecasting, and comprehensive revenue management,
contributing to sustained business growth.

Co-Founder

AB InBev

Developed and executed initiatives, using Kaizen methodology, to enhance sales team performance, collaborating closely with consulting teams such as Falconi Consulting.

Ensured effective application and monitoring of initiative results through collaboration with unit
teams.

Acted as the primary liaison between ZHQ and Regional Units, facilitating seamless
communication and project execution.

Human Resources Project Manager

HR Coordinator for 2 distribution sites (Blumenau and Bal. Camboriú) for over 140 employees and 120 logistics contractors

Identifying and resolving HR-related issues on attraction/retention strategy, achieving a decrease of 15% in employee turnover.

Implementation of excellence operational programs, achieving certification on both sites

Human Resources Coordinator

Management Trainee Human Resources

Supporting the daily routines of HR to engage and inspire workforce behaviors for the sales team in the biggest and largest Latin American beverage distribution center (Mooca-SP)

Human Resources Business Partner

Budget initiatives analysis for Brazilian HR, such as meal-voucher increase for over 12,000 employees

Key indicators analysis over Brazilian compensation ratio strategy

Developed the compensation increase system

Compensation Analyst

SKY Brasil

Managed strategic indicators, generating comprehensive corporate reports for senior
management.

Conducted detailed salary and promotions analyses to support organizational goals, driving
informed decision-making.

I am an experienced Project Manager with a strong background in process transformation and continuous improvement, focused on delivering customer-centric solutions. With a solid foundation in Human Resources management and a passion for technology, I thrive in dynamic environments where data analysis and problem-solving are essential.

My expertise includes managing complex projects from planning to execution, ensuring objectives are met on time and within budget working closely to the team. I possess strong communication skills, enabling effective interaction with cross-functional teams and influencing work behaviors. I leverage methodologies like Lean and Six Sigma to optimize processes and enhance efficiency.

With a keen eye for customer needs and a proactive approach to project management, I am ready to tackle challenges and lead initiatives that drive significant improvements in customer experience and business outcomes.

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Felipe Bovolon

Gabriel Scacchetti

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The Battle

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Gabriel Scacchetti

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Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Felipe Bovolon's LinkedIn Performance

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