I help Products companies in Brazil (Retail, Consumer Goods, Agribusiness) turn technology into competitive differentiation and advantage. Not “transformation theater”.

My work sits at the intersection of:
• Genuine strategy (hard choices, where to play/how to win, what to stop)
• Buildable tech (data foundations, AI/GenAI, agentic workflows, architecture feasibility)
• Operating model (decision rights, incentives, governance, cadence)
• Value realization (measurable outcomes, instrumentation, and “proof clocks”)

In practice, this means redesigning a the key strategic end‑to‑end business systems (not dozens of disconnected initiatives) and wiring them for AI‑enabled decision-making, so results compound over time.

Typical focus areas:
1) AI-driven revenue growth
   – pricing & promotions (“promo-to-profit”)
   – omnichannel personalization & CRM
   – retail media and customer economics
2) Cost-to-serve + supply chain resilience
   – S&OP and demand/inventory “truth”
   – logistics and fulfillment performance
   – service operations that reduce churn and returns
3) Operating model reinvention
   – metrics, governance, execution cadence, accountability

My background combines top-tier strategy consulting with leadership roles in industry. I’m an ITA electronic engineer and an IESE MBA.

If you’re a leader who wants to move from isolated pilots to scalable reinvention, with clear strategic choices and measurable value, let’s connect.

Felipe Bovolon

Try to augment current, messy human organizations with AI Agents, and everything crashes. USe the opportunity to rethink your organizational logic, though, and both AIs *and* humans benefit from greater clarity!

(at least those that aren't currently profiting from intentional confusion)

Accenture Strategy Director | Competitive Advantage + AI Reinvention | Hard choices → Buildable Tech → Operating Model → Measurable Value

25+ years in AI & data | 40k+ followers | AI realist with operational scars

AI does something previous technologies rarely did... It reveals how organisations actually work.

Most technology improves efficiency.
AI does something more unsettling.
It forces organisations to explain themselves.

I have watched AI deployments uncover operational realities that had existed for years (perhaps decades) without being documented:
- Conflicting pricing rules across departments
- Decision processes that depended entirely on one experienced employee
- Risk assessments built on unwritten judgement rather than formal logic

None of these were new problems.
They were invisible ones.

Organisations typically function through a mixture of systems, policies, and human intuition.. and that balance works surprisingly well until automation arrives.

AI does not tolerate ambiguity. It needs decisions translated into data, rules, or probabilistic models, and that translation process exposes how much of organisational intelligence lives inside people rather than processes.

AI/Automation forces conversations that had been avoided for years.
It asks why decisions are made the way they are and whether those decisions are consistent across the organisation.

That makes AI deployment uncomfortable:
- It reveals where incentives conflict
- It reveals where governance is unclear
- It reveals where organisations rely on manual workarounds to hold fragile systems together

This is why AI transformation is rarely just technical.
It is institutional introspection disguised as automation.

And institutions rarely enjoy introspection.

"Pai rico, filho nobre, neto pobre." Rich father, noble son, poor grandson. That's the Brazilian version. Here's what should unsettle you: every cultu

Open article: The Three-Generation Curse Is a Lie. The Truth Is Worse. by Felipe Bovolon • 6 min read

The Three-Generation Curse Is a Lie. The Truth Is Worse.

PwC Brasil

Líder de Transformação do Tax & Legal Services (TLS) - Américas

Digital Transformation enabler for Tax Consulting and member of the Digital Transformation Committee at PwC Brazil

Facilitador de Transformação Digital e membro do Comitê de Transformação Digital da PwC Brasil

Digital Tax Services Leader at PwC Brazil

Líder do Digital Tax Services da PwC Brasil

Líder do Tax Technology Services

Tax Leader of the Digital Upskilling program at PwC Brasil

Líder do programa de Digital Upskilling para o Tax da PwC Brasil

Líder de Tecnologia e Transformação Digital do Tax da PwC Brasil

Sócio de consultoria tributária em tributos diretos com mais de 25 anos de experiência em reestruturações societárias e tributárias envolvendo empresas no Brasil e no exterior. Focado em serviços de governança tributária e compliance de tecnologia tributária, com ampla experiência em análises funcionais tributárias e projetos de transformação tributária. 

Meu foco é ajudar meus clientes a desenvolver soluções criativas e inovadoras para seus negócios.

______________________________________________

Tax consultancy partner in direct taxes with more than 25 years of experience in corporate and tax restructuring involving companies in Brazil and abroad. Focused on tax governance and tax technology compliance services, with large experience with tax functional analysis and tax transformation projects. 

My focus is on helping my clients develop creative and innovative solutions for their businesses.

Sócio

Líder do Insourced Solutions for Tax (IST)

Member of the Tax Executive Committee Brazil

Membro do Comitê Executivo do Tax Brasil

Responsável pelo Digital Rotation - PwC Brazil

Leader of the community of practice for people with disabilities at PwC Brasil

Líder da Comunidade de Prática de Pessoas com Deficiência da PwC Brasil

Member of the Diversity & Inclusion Executive Committee at PwC Brazil

Membro do Comitê Executivo de Diversidade & Inclusão da Pwc Brasil

Líder de Consultoria Tributária e Societária dos escritórios da PwC Brasil no Nordeste

Gerente Sênior de consultoria tributária em impostos diretos com mais de 10 anos de experiência em reestruturações societária e fiscais envolvendo estruturas no Brasil e no Exterior.

_____________________________________________

Senior manager of tax consultancy in direct taxes with more than 10 years of experience in corporate and tax restructuring involving structures in Brazil and abroad.

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Felipe Bovolon

Carlos Pedral

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The Battle

Felipe Bovolon

Carlos Pedral

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Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Felipe Bovolon's LinkedIn Performance

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