I help Products companies in Brazil (Retail, Consumer Goods, Agribusiness) turn technology into competitive differentiation and advantage. Not “transformation theater”.

My work sits at the intersection of:
• Genuine strategy (hard choices, where to play/how to win, what to stop)
• Buildable tech (data foundations, AI/GenAI, agentic workflows, architecture feasibility)
• Operating model (decision rights, incentives, governance, cadence)
• Value realization (measurable outcomes, instrumentation, and “proof clocks”)

In practice, this means redesigning a the key strategic end‑to‑end business systems (not dozens of disconnected initiatives) and wiring them for AI‑enabled decision-making, so results compound over time.

Typical focus areas:
1) AI-driven revenue growth
   – pricing & promotions (“promo-to-profit”)
   – omnichannel personalization & CRM
   – retail media and customer economics
2) Cost-to-serve + supply chain resilience
   – S&OP and demand/inventory “truth”
   – logistics and fulfillment performance
   – service operations that reduce churn and returns
3) Operating model reinvention
   – metrics, governance, execution cadence, accountability

My background combines top-tier strategy consulting with leadership roles in industry. I’m an ITA electronic engineer and an IESE MBA.

If you’re a leader who wants to move from isolated pilots to scalable reinvention, with clear strategic choices and measurable value, let’s connect.

Felipe Bovolon

If a customer told an AI assistant "handle my shopping," would they name your brand before the AI could recommend alternatives?

AI routing threatens to replace your entire structure of channels. You either control the routing, or you become so trusted that customers specify you by name. Everyone in between gets squeezed until margins disappear.

"Router or Anchor" is my attempt to map what's coming and the only two positions that survive it.

Links in comments.

Accenture Strategy Director | Competitive Advantage + AI Reinvention | Hard choices → Buildable Tech → Operating Model → Measurable Value

Dear Brand Equity, I want to start by saying I calculated a 73% probability that you'd rather hear this from me than find out the hard way. I hope tha

Open article: Dear Brand Equity: A Breakup Letter from AI by Felipe Bovolon • 6 min read

Dear Brand Equity: A Breakup Letter from AI

Famílias que se creem "guardiãs dos negócios familiares" podem destruir imenso valor.

Quando "ser dono" é considerado critério de legitimidade, a gestão se torna mera preservação. E preservação é uma sentença de morte em um mundo sob transformação.

A família que "protege o que temos" pode manter negócios que não agregam valor. Evitar investimentos que beneficiariam a todos. Manter a governança presa em uma era anterior. Atribuir a tudo isso "senso de responsabilidade".

Cada comportamento parece virtuoso por si só. Cada um contribui para um colapso em câmera lenta.

Explorei os mecanismos e alternativas em "Earned Perpetuity".

Links nos comentários.

The word "strategy" has been tortured into meaninglessness: Strategic planning. Strategic alignment. Strategic communication. Strategic lunches. When everything is "strategic," nothing is.

Most organizations can't tell the difference between a genuine strategic choice and a dressed-up to-do list. There's a one-question test that separates them instantly.

It's one of the concepts in this week's newsletter, a practitioner's arsenal for anyone tired of watching the word "strategy" get used as decoration.

Link below. 🔪

The Strategy Vocabulary That Separates Practitioners from Planners The word strategy has been tortured into meaninglessness. It now modifies everythin

Open article: Uncommon Choices by Felipe Bovolon • 66 min read

Try to augment current, messy human organizations with AI Agents, and everything crashes. USe the opportunity to rethink your organizational logic, though, and both AIs *and* humans benefit from greater clarity!

(at least those that aren't currently profiting from intentional confusion)

25+ years in AI & data | 40k+ followers | AI realist with operational scars

AI does something previous technologies rarely did... It reveals how organisations actually work.

Most technology improves efficiency.
AI does something more unsettling.
It forces organisations to explain themselves.

I have watched AI deployments uncover operational realities that had existed for years (perhaps decades) without being documented:
- Conflicting pricing rules across departments
- Decision processes that depended entirely on one experienced employee
- Risk assessments built on unwritten judgement rather than formal logic

None of these were new problems.
They were invisible ones.

Organisations typically function through a mixture of systems, policies, and human intuition.. and that balance works surprisingly well until automation arrives.

AI does not tolerate ambiguity. It needs decisions translated into data, rules, or probabilistic models, and that translation process exposes how much of organisational intelligence lives inside people rather than processes.

AI/Automation forces conversations that had been avoided for years.
It asks why decisions are made the way they are and whether those decisions are consistent across the organisation.

That makes AI deployment uncomfortable:
- It reveals where incentives conflict
- It reveals where governance is unclear
- It reveals where organisations rely on manual workarounds to hold fragile systems together

This is why AI transformation is rarely just technical.
It is institutional introspection disguised as automation.

And institutions rarely enjoy introspection.

Strategy&

Senior Manager

Strategy & Management Consulting
Energy | ESG | Natural Resources 

 - Business Strategy
 - Corporate Finance
 - Risk Management
 - Market Analysis
 - Performance Management
 - Economic Modeling
 - Operational Efficiency
 - Capital Allocation

Manager

WayCarbon

Responsible for team technical development, project management, technical deliveries, and contributing to the strategic positioning of commercial proposals.

Responsible for project management and technical reports related to climate change and sustainability.

Senior Consultant

ERM: Environmental Resources Management

Bruna is a professional with experience in the development of greenhouse gas (GHG) emissions management projects, atmospheric gas inventories, and environmental audits for companies in various sectors of the economy.

Environmental Consultant

Ramboll Environ

Climate Change, Air Quality and Noise, and Sustainability trainee at ERM Brazil.
•    Collected data, improved calculation toll, calculated emissions, created reports, resolved clients issues on Greenhouse Gases Inventory Projects.
•    Analyzed and controlled information received from clients, and assisted preparation of Annual Reports and Dow Jones Index of Sustainability Reports.
•    Calculated pollutants emission and created reports on Air Quality Measurements Projects.

Trainee

Texas Tech University

Scientific Research at Department of Chemical Engineering
•    Development of Cassegrain Solar Energy Generation System (SEGS) to a Central Power Tower SEGS.
•    Presented project results at Texas Tech University International Conference 2013, Lubbock (TX).
•    Scholarship assistance offered by Rectory of University of São Paulo.

Internship

Baby.com.br

Department of Sales Strategy Intern
•    Analyzed ABC curves of products in order to control marketing project targets.
•    Developed control system on Excel in order to organize product descriptions on website of the store.

MACJEN

Department of Sustainability Intern inside Natura Company
•    Created database of product emission in order to calculate GHG emission of the Natura company at Latin America.

Profissional formada em Engenharia Química pela Universidade de São Paulo e mestre em Ciências Ambientais pela New York University com 9 anos de experiência, especializada em mudança do clima e estratégias de descarbonização (redução de emissões de Gases de Efeito Estufa – GEE) para o setor privado e público. 
Seu principal objetivo é contribuir para transição para uma economia de baixo carbono e mais sustentável. 
No setor privado já atuou em projetos de empresas de diversos setores, como setor financeiro, elétrico, siderurgia, alimentos, petroquímico, mineração, construção, transportes, atuando tanto na gestão de projetos quanto na entrega de produtos técnicos relacionados à estratégias de descarbonização (quantificação de emissões, elaboração de cenários de descarbonização, identificação e análise de viabilidade financeira de projetos de redução de emissões, avaliação de riscos e oportunidades da precificação de carbono para os negócios, elaboração de pegada de carbono etc).
Atou também em projetos do setor público, como na elaboração dos Planos de Mitigação de grandes centros do Brasil: Rio de Janeiro, São Paulo, Curitiba e Belo Horizonte e na elaboração de inventário de GEE dos municípios da Região Metropolitana de Campinas.
Atualmente é gerente na Strategy& com foco na área de energia e recursos naturais, transição energética e descarbonização.

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Felipe Bovolon

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The Battle

Felipe Bovolon

Bruna Dias

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Felipe Bovolon's LinkedIn Performance

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