My Life

Chief Executive Officer

ibüümerang

Marketer

The Coca-Cola Company

Assistant Manager

Botle Rapeane

Sagi Shrieber

CEO @ Contrast: Boosting UX performance for our clients with 'The Hero Framework", and our top notch UI/UX Design Services🌟 New: Boosting CX performance with AI ⭐️ Founder, Affirmations.co. 🌕 Ex: Fiverr, Similarweb.

I build companies, frameworks, and myself.
15 years of deep product & UX work and building brands. 
Today with my two companies I help CEOs and founders gain clarity - either on their product (Contrast UX), or on their personal brand (Gravity).

Previously: First designer at Fiverr, 7 years mentoring at Google. 

Writing about: entrepreneurship, UX, clarity, leadership, building a personal brand, and the inner work behind building businesses.

⭐ CONTRAST UX:
As CEO and Strategic UX Advisor at Contrast, I lead a UI/UX design agency that partners with standout startups globally. 
Our unique UX and UI frameworks with AI are set up in a way that - once implemented in digital products - sparks EMOTIONS. This has proven to boost engagement, retention, and brand awareness for our clients. 

TL;DR: We use UX methods with AI to analyze Emotional Triggers, then design pixel perfect designs using our specific framework that sparks human dopamine triggers. That’s why our designs WORK.


Who am I: My journey spans across 17 years of working with startups. From being Fiverr's first design hire, to mentoring at Google Launchpad (and being trained by them on their methods), co-founding my own startup - Tapdog, later to be acquired by Similarweb where I became Design Director, and learning from design leaders at top tech firms such as Airbnb, Facebook, Google, Apple, Etsy, Intercom, and more. 

I’ve spent the last 9 years distilling this experience into methodologies that empower startups and proving them out in the open market.

Our unique frameworks at Contrast are:
+ "The Hero Framework" for UX - fuses storytelling with Google’s Design Sprint methodology
+ "Design Triggers" for UI - built on neuroscience-based UI design tactics

💫 GRAVITY
At Gravity - we help founders build their personal brand and create content that pull ICPs and opportunities toward them. 

Check out my "featured" section for ways to reach out.

I just realized something that made me smile :) 

While everyone's freaking out about AI taking their jobs, I notice that there is a light there...

We - the professionals who know the art of asking the right QUESTIONS , while understanding product and business - are about to get superpowers.

Microsoft's AI CEO said this week that AI will handle human-level professional tasks in 12–18 months.

Law. Accounting. Marketing. Project management. Design...

And yeah, my feed exploded with panic. I did too at first.

"RIP designers."
"RIP developers." 
"RIP marketers."
F* that.

If AI handles the execution of professional tasks in 18 months, the one thing it will never do is decide WHICH tasks matter.

AI can write the brief. 
It can't decide what to build.

AI can design the screens. 
It can't know what the customer actually needs. Or which components will fit better for them.

AI can draft the contract. 
It can't build the relationship that makes the client sign it.

For 17 years, I've been in rooms where brilliant execution on the wrong thing destroyed product companies.

The commodity has always been execution.

The moat has always been judgment.

AI just makes that distinction impossible to ignore.

So while everyone's mourning their profession, I'm asking a different question:

How much of your career have you spent building judgment vs. just executing? 

Because if you've been asking the right questions, knowing what actually matters, understanding which problems are worth solving...

You're not getting replaced.

You're getting a superpower.

Much love ❤️

Building Contrast & Gravity | Helping Founders Gain Clarity on their Product and Brands | Book Coming 2026 🌕 Ex: Fiverr, Similarweb, Mentor @ Google Launchpad

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Don't worry, you're not going anywhere.

"Build a 7-figure software company with zero employees." 

I keep seeing this headline everywhere.

I get the appeal. It's a great story. One person, a laptop, Claude Code, and a million-dollar business.

But I run 2 agencies that work with founders every day, and see what's actually happening behind the scenes.

The founders building real 7-figure arr software companies right now - they're not doing it alone.

They're working with developers and designers who know how to use AI inside their workflows. 

People who were already good at what they do, and now they're just 10x faster because of these tools.

The barrier to entry didn't disappear, it just makes a solo entrepreneur building a POC possible, but doesn't eliminate good professionals.

Yes, you don't need a team of tens of developers to get to scale, but you don't need zero people either.

You need the right 3 or 4 people who are savvy enough to multiply their output with AI. 

A great designer using AI is not the same thing as no designer at all. Not even close.

"Zero employees" makes a killer hook for content I'll give it that.

But in reality? The entrepreneurs actually building startups aren't figuring out how to work alone. 

They're still figuring out WHO to work with.

Same skill that got them to where they are.

And honestly, a much harder one, because now it's building and testing ai agents aside from recruiting real talents to their teams.

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How an Israeli music podcast reminded me of a great brand & product strategy

There's an awesome Israeli music podcast I love called "Shir Echad" (One Song). It breaks down Israeli music hits and the behind-the-scenes of what made them a success.

One episode specifically blew my mind.

An artist called Ella Lee wanted to bring K-pop to Israeli mainstream. Problem is, older audiences don't get K-pop. It's too foreign. Too different. Too new.

So her producers did something brilliant.

They planted familiar beats inside the K-pop sound. Backstreet Boys-era pop. 90s house music. Even "I'm a Barbie Girl" tempo style beat. 

Stuff the older crowd already knew, 

Stuff that was already planted in their (our) subconscious minds.

They just baked it into something that felt fresh on the surface.

The older audience didn't know why they liked it. But their subconscious recognized it. And the song broke through.

This is exactly what author and entrepreneur -  Oren Klaff calls "Plain Vanilla with a twist."

Every product that goes mainstream follows this pattern. You don't present something radically new. You present something familiar in new packaging. The twist gets attention. The vanilla gets adoption!

I think about this constantly when building digital products and personal brands for founders. If your audience has to work too hard to understand what you're offering, you've already lost them.

The real skill isn't innovation. It's disguising innovation as something people already trust.

A founder who brought tens of millions of users to his companies just wrote his first book.

His name is Colin Hodge.

We've worked with a lot of founders at Gravity. Colin is one of the most talented we've ever met.

He didn't just build products that grew. 

He understood something most founders miss - the psychology behind why users stay, share, and come back.

That deep understanding is what made his companies scale to tens of millions of users while others burned through ad budgets and stalled.

Over the past 8 months, we got to work closely with Colin. watching him do something rare - take everything he learned building and scaling companies and with our help - distill it into a clear, structured framework anyone can learn and follow.

The result is his first DEEP ASSET... 
His book: "Outrageous Startup Growth."

It's a playbook for founders who want to grow their companies by truly understanding the people who use their product. No growth hacks. Real psychology-driven growth from someone who actually did it.

The book is coming out with a well-known publisher and yesterday Colin revealed it publicly for the first time.

He's also giving away free copies and one personal meeting with him - which if you know Colin, you know that's worth more than most paid programs out there.

If you want a chance to win this copy of the book + a meeting with Colin (and also to support a brilliant founder and first-time author), 
go follow him here: Colin Hodge 
and check out his post (I'll also link it here below in the comment section).

Enjoy guys!

p.s. we're looking for the next founder who'd like to develop their deep asset. Is that someone you know? I would love if you could connect us!

These are my go-to books for building a personal brand.

6 books (and 1 legendary article) that taught me about building personal brands.

I’ve read hundreds of business books over the past 15 years. These ones impacted my career!

↳ Expert Secrets by Russell Brunson  
You should also read:
↳ Traffic Secrets by Russell Brunson
↳ DotCom Secrets by Russell Brunson
(I owe so much of my career to this guy. Not even joking. Read all three, in order.)

↳ Superfans by Pat Flynn  
(One of the most beautiful books on turning followers into real community. Changed how I think about every person who follows me.)

↳ Building a StoryBrand by Donald Miller  
(If you don’t understand your origin story yet, start here. This book made me rethink every word on my website.)

↳ 1,000 True Fans by Kevin Kelly
(Not a book. A free 10 minute read. But it rewired my brain in 2014 and I still come back to it every year.)

These are the books that taught me about building personal brands.

But in the comments I left Amazon links for every book on this list, 

plus 4 more books that teach you how to BECOME the personal brand that people want to be around.

Because knowing how to build a brand is only half the game. The other half is becoming someone worth following.

Enjoy.

What’s the one book that changed how YOU think about personal branding? Drop it below.

Follow me Sagi Shrieber  

Repost to share with your network if you liked this list!

This is the post I wish someone showed me 10 years ago 👏
I started my first blog in 2011. With strategy or business plan. 

No idea what I was doing. 

I just did something that now I call "commit first - carry out later" .
I hit publish and figured it out as I went.

That blog became the biggest design blog in Israel. 

It led to a business, then an international blog & podcast, partnerships, and eventually two companies.

All of it came from making a move before I felt ready.

The sign never comes. The momentum does - but only after you start.

Commit First Carry Out Later is now tatted on my chest (like - literally!)

The $10M Solopreneur | Helping 100,000+ experts turn their expertise into income.

Put down your ridiculously complex business plan and go make a move already.

99.9% of people who want to be entrepreneurs just stall constantly.

Always waiting to feel ready, or for a better idea, or for some sign from the cosmos that shows them it's finally time.

That sign isn't coming.
It never comes. I promise.

The only thing that comes is another week where nothing has changed at all.

If you need a first move to make, try this one today (it takes 15 minutes):

1. Open your phone and scroll through your contacts or text messages.

2. Find 3 friends who are in your industry or area of expertise.

3. Send each of them a really simple message: 

"Hey, I'm working on something new. What's the biggest challenge you're facing with [area of expertise] right now?"

4. Don't pitch or sell or respond, telling them a bunch of stuff. Just read and ask follow-up questions until you fully understand.

5. Write down the EXACT words they use to describe their problem.

Congrats, you've taken a first step.

You've done something 99% of people who want to start a business won't ever do: 

You've sourced real language from real people about a real problem.

A lot of those words end up in your offer.
The most painful ones are on your sales page.
Nearly all of your content revolves around them.

Everything in business starts with understanding how your customers describe their most painful feelings and problems.

Save these 5 steps somewhere. 
This short post is worth more than most courses charge.

If you want the full system built around this entire theory, I built a free 30-day challenge called The Expert OS.

I'll walk you through picking what to sell, talking to people about it, building it, and then (finally) getting paid.

You'll also get:

- My $12M plug 'n play sales page template
- My 10-email launch sequence that sells on auto
- All of my AI prompts so you're never staring at a blank screen

It's free. 

Start now and have a business in 30 days.

Get it all here: https://buff.ly/arpZ2Om

Totally disagree with this argument! 

Alex is super smart but misleading statements like these can be dangerous for young generations!

1 - I'd rather be poor and fulfilled but not rich and miserable.

2 - i believe that you can build both a happy life and business with being rich! But never put niches with riches on top of your choice of calling because it will empty your soul! 

Entrepreneurship is a spiritual journey. Not only scientific.

Pick the PEOPLE you work with carefully - business is hard so do it with people you live grinding with. They can be business partners but also clients.

Pick a career path that's aligned with your calling, your inner compass. We all have one.

Then be scientific about it and find what offer/product that you're competent of building an serving with can make the most amount of money for you.

Good luck ✌️

And btw I personally learn a ton from Alex, but you know what I learn from him by watching him? ... Critical thinking! 
I believe in watching a man's feet more than his mouth.

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Botle Rapeane

Sagi Shrieber

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