Global Market Estimates Research & Consultants

Senior Digital Marketing Manager  - Global Key Accounts

Digital Marketing Manager

Envision Intelligence

Launched an SEO campaign that targeted long tail keywords that generated 10,000 monthly visitors and 100 customers each month.
Owned all email planning and execution of email marketing campaigns resulting in attributable revenue of $40,000
Optimized email copy and email sequences through A/B testing to improve the average open rate from 7 % to 20%
Through the email marketing generated hundreds of leads each month
Increased thousands of organic traffic to the site by publishing the high quality content
Generated 100 leads each month through the linkedin marketing.
Worked closely with the sales team to understand their lead requirements.
Built 1Million Contacts for email marketing through linkedin.
Help manage and train new hires on SEO best practices, lead generation process.
Taking care of the Entire team

Marketing Manager

Market Data Forecast

Review and analyze company sites for areas that need to improved, deleted, or revised.
Promoting Market Research Reports,
Prepare detailed strategy reports,
Improve a company's organic search results,
Write effective headlines, body copy, and websites,
Ensure websites are filled with optimal keywords,
Place keywords appropriately in copy to gain most search engine traffic,
Write effective call-to-action statements,
Assigning works to juniors,
Lead Generation(B2B),
Link Building,
Preparing traffic, keyword ranking reports, Leads Reports and monthly analytics reports.

Team Lead

Sr.Analyst - Web Marketing

IndustryARC

Projects Handling: -
http://www.industryarc.com      - Market Research, Consultancy, Data Analysis

SEO RESPONSIBILITIES

Review and analyze company sites for areas that need to improved, deleted, or revised.
Promoting Market Research Reports,
Prepare detailed strategy reports,
Improve a company's organic search results,
Write effective headlines, body copy, and websites,
Ensure websites are filled with optimal keywords,
Place keywords appropriately in copy to gain most search engine traffic,
Write effective call-to-action statements,
Assigning works to juniors,
Lead Generation(B2B),
Link Building,
Preparing traffic, keyword ranking reports, Leads Reports.

SOCIAL MEDIA RESPONSIBITLIES

Planning and Implementing Social Media Strategy
Set Up and Optimize Company Pages within Each Platform
Manages Social Media Accounts
Increase Brand Awareness,
Engages In Dialogue and Monitors Customer Issues
Monitors Trends and Encourages Adoption of Social Media Tools
Track And Monitor The Effectiveness And Success Of Online Initiatives
Competitor Research
Interacting with the Social Media Users
Generating Traffic
Generating Leads


SOCIAL MEDIA TOOLS USED

Canva,
HootSuite,
Keyhole,
Topsy,
TweetReach,
TwitterSearch

Team Lead - Web Marketing

Go5 professional services pvt ltd

Projects Handling:-
1.	http://www.morevisas.com/      -  Visa Consultants
2.	http://www.jobsog.com               -  Overseas Job Consultants

My Roles & Responsibilities

Client Interaction
Review and analyze client sites for areas that need to improved, deleted, or revised.
Prepare detailed strategy reports.
Improve a company's organic search results.
Write effective headlines, body copy, and websites.
Ensure websites are filled with optimal keywords.
Place keywords appropriately in copy to gain most search engine traffic.
Write effective call-to-action statements.
Strategize ways to improve and track site performance.
Compile and present SEO performance reports.
Consult with independent web designers to improve the navigation of a site to enhance its search engine ranking.
Utilize basic programming and web design skills to enhance SEO.
Perform keyword research in coordination with client business.
Solving Webmaster tools issues.
Reporting to client.
Meeting with clients and taking requirements.
Preparing Monthly SEO Activities Report & Reporting to client.
Providing monthly or based on requirements weekly Google Analytics Report to Clients.
Raising Content Requirements,
Assigning work to team members
Link Building.
Generation leads and reporting to clients
Communication to team and management on project development, timelines, and results
Work closely with the other team members to meet client goals
Communicating with Graphic designers for getting perfect design.

Sr.Analyst Digital Marketing

AXIS Clinicals Ltd

Projects Handled: -
1.	http://www.axisclinicals.com
2.	http://www.stepscro.com

My Responsibility: -

Planning SEO strategies, implement and Monitoring Results
Perform website analysis, keyword research, and link building
Perform competitor Analysis
Based on analysis, continually improve and modify strategies to optimize effectiveness
Prepare analytics Report and Present to management
implementing Meta Tags and Description
Face book postings, designing on Photoshop.

SEO Executive

Expedient Infomedia

My Responsibilities

 	Finding Keyword CPC
 	Collecting Competitor Back links for requesting our link inclusion
 	Sending Link suggestion through E-mail to niche websites,
 	Worked on blog commenting, social bookmarking, directory and Article Submission.
 	Submitting info Graphic designs.


Projects Handled:-

1.	http://www.newbornbabyzone.com
2.	http://www.thepregnancyzone.com
3.	http://www.homeinteriorszone.com
4.	http://www.skincarebeautyzone.com
5.	http://www.thetravelerszone.com
6.	http://www.thenewecologist.com
7.	http://www.fitnesshealthzone.com

FinInfocom Pvt. Ltd.

My Responsibilities: -
 	Implementing of page Strategies like
 	Directory Submission,
 	Social Bookmarking,
 	Blog commenting, Article Submission, Press release submission

Projects Handled: -
1.	http://www.fininfocom.com 
2.	http://www.puresrilanka.com
3.	http://www.ictquotes.com.au					
4.	http://www.hotelsangel.com					
5.	http://www.directtraveller.com					
6.	http://www.northerncyprushotels.org
7.	http://www.salesimpel.com

Myself Thirupathi Borlakunta, I'm a marketing professional with more than 7 years of experience in Market Research industry

I am a quick learner and smart worker. I am very passionate about my work. I like to take challenges and always try to find new ways to do things.

I am also a LinkedIn Mentor, Trainer, Coach, Consultant and Marketing Expert. I help people in using LinkedIn effectively for their Business, Job Search or Personal Branding, And I also help companies Gain Actional Insights across high growth markets

If you are looking for help in enhancing your LinkedIn profile or utilizing the platform for marketing purposes, feel free to contact me.

#linkedin mentor #linkedin trainer #linkedin coaching #linkedin consultant #linkedin marketing

THIRUPATHI BORLAKUNTA

Deloitte

• Executing detailed SEM campaigns, focusing on the granular elements of campaign management across Google Ads, Meta, DV 360, Pinterest,TikTok, and Criteo. Own the end-to-end campaign management process (trafficking, optimization, KPI goals, billing).

• Performed in-depth keyword research and selection, increasing CTR by 25% through strategic bidding and compelling ad copywriting. Optimized bids effectively, reducing CPA by 18% while improving conversion rates by 20%.

• Continuously monitored and optimized campaigns, analyzing performance metrics to derive actionable insights. 

• Prepared detailed reports on traffic, conversions, and ROI, leading to a 15% improvement in overall campaign efficiency and a 10% reduction in ad spend waste.

• Managing ad placements, adjust targeting strategies, and conduct A/B testing to enhance campaign results

• Staying updated with SEM trends and platform updates to apply best practices in campaign management.

• Working closely with cross-functional teams to ensure campaign strategies are aligned with broader marketing objectives.

Industry: Retail/ e-Commerce

Consultant

Cognizant

• Developing and executing strategies to assist clients in achieving excellent results on Google Ads by utilising all of Google's advertising products (Search, Display, Shopping, Performance Max, & Video).

• Managed monthly ad spend budgets ranging from $10000 to $80000, achieving an average return on ad spend (ROAS) of 500%.

• Creating, administering, and optimising client campaigns on a daily basis to achieve optimum results in terms of CPC, CPA, ROI, and other metrics.

• Analyzed data to identify audience segments, leading to a 25% improvement in ad targeting efficiency.

• Providing clients with optimization suggestions and recommendations according to the business goals.

• Improved campaign ROI by 200% through keyword research, bid management, and ad copy optimization.

• Proactively communicate with Google Partner Agencies.

• Coaching new colleagues to help them grasp the workflow, product, & client requirements, as well as setting expectations for work efficiency and productivity.

Senior Executive

• Executing strategies for keyword opportunities, campaign structuring, targeting, display network, and other facets of paid search as per client goals.

• Managing high-value clients like DDB Mudra, SBI Securities, Paytm, Ola, Neil Patel, Godrej, Fabletics, Flipkart, Viator, Denstu, Publicis Groupe, Zerodha, Mindtree, Schbang, Ogilvy & Mather, GroupM, etc. with an average monthly budget of around Rs. 500000 to Rs. 1000000.

• Keeping up-to-date with industry trends and developments to provide expert guidance to clients and ensure compliance with Google Ads policies and guidelines.

Executive

🚀 Turning Clicks into Growth: A Digital Marketer’s Journey of Storytelling Meets Data-Driven Results

In a world where 6-second attention spans battle with infinite scrolls, I craft digital strategies that don’t just capture attention—they convert it into revenue. With over two years of experience bridging journalism’s storytelling rigor with cutting-edge digital tactics, I’ve driven $5M+ in ad spend, boosted ROI by 300% for global brands, and turned “Why should I care?” into “How do I buy?”

From Newsrooms to Boardrooms: Why Stories Sell (When Backed by Data)

As a former journalism student at Jadavpur University, I spent years mastering the art of persuasive storytelling. But when I realized great content alone couldn’t solve the digital noise crisis, I pivoted. Armed with analytics tools and a marketer’s mindset, I began engineering campaigns where every headline, pixel, and keyword serves a purpose: growth.

Today, as a Consultant at Deloitte, I merge this dual expertise—storytelling and data driven digital marketing—to solve complex challenges for Fortune 500 clients. Whether scaling lead generation for a E-Commerce giant, overhauling a legacy brand’s SEO strategy, or launching hyper-targeted Meta Ads campaigns, I thrive where creativity and ROI collide.

What Makes My Work Different?

• The “Hook-Funnel-Convert” Framework: Leveraging my journalism roots, I build campaigns that start with a story users want to follow—and end with actions they’re compelled to take.
• Full-Funnel Mastery: From top-of-funnel Google Ads that grab eyeballs to retargeting emails that seal the deal, I map every touchpoint to revenue.
• Data as the North Star: I’ve turned vague metrics like “engagement” into measurable KPIs, slashing CAC by 40% for a fintech client and tripling organic traffic for an edtech startup.

Industries I’ve Transformed:

• E-Commerce: Built scalable SEM strategies for retail brands.
• Education: Revamped content marketing for universities, doubling enrollment leads.
• B2B Services: Engineered LinkedIn ad campaigns that reduced CPL by 55%.

Let’s Build Your Digital Legacy

If you’re tired of generic “best practices” and want campaigns that blend provocative storytelling with bulletproof analytics, let’s connect.

Core Expertise: 

- SEM and SEO
- Social Media Marketing
- Programmatic Advertising
- Content Marketing
- Integrated Marketing Campaigns
- Generative AI
- Email Marketing 
- Data Analysis

📩 Reach out here on LinkedIn to discuss how we can turn your audience’s fleeting attention into lifelong revenue.

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The Battle

THIRUPATHI BORLAKUNTA

Tathagata Banerjee

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