Capgemini Invent

→ Spearheading global initiatives focused on AI upskilling within Capgemini Invent's AI Accelerator program.

→ Collaborating with a core team of AI experts responsible for go-to-market strategies, technology development, and strategic partnerships.

→ Responsible for designing and implementing programs to disseminate cutting-edge AI knowledge and practical know-how internally and to external clients.

→ Focused on enabling successful AI transformation by addressing not only the technological aspects but also the critical design of future human-machine interaction and exploring capabilities beyond current human limitations.

Global AI Accelerator Upskilling Lead

In a world where digital transformation dictates market leadership, staying ahead is crucial for your business’s growth and sustainability. As an accomplished Digital Strategist and New Business Model Expert, I am dedicated to guiding businesses through this complex landscape to achieve extraordinary success.

My Core Expertise: Lead for 'Connected Products & Services & Business Model Transformation':

→ Strategic Development of Data-Driven Products & Service Portfolios: I specialize in developing competitive, customer-centric product and service portfolios that align seamlessly with your overarching business strategies. This includes not only strategic planning but also defining the actual content and structure of these portfolios.

→ Business Model Transformation in Response to Global Trends: Adapting to major market shifts like Everything-as-a-Service, AI-driven business models, and exploring new channels such as virtual platforms and metaverses, I help companies transform their existing business models to capture new customer segments and stay at the forefront of innovation.

→GenAI Advisor for Intelligent Industry

In my role as the GenAI SPOC for Intelligent Industry, I empower organizations in manufacturing, life sciences, and MedTech to leverage the extraordinary capabilities of Generative AI. This role involves exploring new business opportunities and achieving unprecedented levels of productivity and efficiency through cutting-edge AI applications.

▶️ Our Commitment:

More than just strategists, we are your partners in transformation. From the initial strategy to the hands-on implementation of new products and services, our team of strategists, designers, and engineers is committed to turning your vision into a tangible reality.

▶️ Ready to Transform Your Business?

Connect with me to discover how we can collaboratively reinvent your business strategy for a digital-first world, ensuring growth, innovation, and a leading edge in your industry.

Director Connected Portfolio & Business Model Transformation | Federated AI in Intelligent Industry

Capgemini

At Capgemini Global AI Lab, I lead initiatives that shape the future of AI technology application, focusing on its merits and potential pitfalls for our clients and society. Our lab is dedicated to true innovation, thought leadership, readiness for new developments, cutting-edge research, education, and promoting the safe and ethical use of AI.

Harnessing emerging trends and technologies, I help you navigate the AI landscape and establish new types of AI models that herald a step change in how we can solve business problems holistically. In my role, I challenge the status quo and empower organizations to reimagine their businesses and amplify their potential for impact.

So, engage with us—let us surprise you with our visionary mix of what's to come.

Capgemini Global AI Lab - AI Strategist & Visionary

OpenExO

OpenExO is the world’s leading global ExO transformation ecosystem made up of more than 1,000 clients, investors, consultants, coaches, collaborators, tech leaders, and innovation specialists. Together we are committed to helping organizations, institutions, and people transform the world for an exponentially better future by implementing and evolving the ExO model and practices.

ExO Certified Consultant

ExO Foundations

Exclusible

Are you ready to explore the endless possibilities of the future internet? I am here to help you take the first step and unlock the power of web3 CRM.

Imagine being able to connect with customers and clients in new and exciting ways, using cutting-edge web3 technology and immersing them in a metaverse. That's exactly what Exclusible does. Empowering brands and communities by expanding the possibilities of both the physical and digital universes.

Exclusibles mission is to build a new generation of the web that is culturally relevant, accessible to everyone and unlimited in its possibilities for creation and creativity. With Exclusible, your brand has the opportunity to push the boundaries of the metaverse and web3, and open up a world of endless possibilities.

Don't wait any longer, take the leap and join the future of the internet. Contact me now to learn more about how we can work together and unlock the power of web3 for your business.

Metaverse Leader, Advisor and Ambassador

STRATEGYON 

𝗦𝗧𝗥𝗔𝗧𝗘𝗚𝗬𝗢𝗡 𝗖𝗢𝗥𝗘 builds on the most advanced AI-enabled context-mining platform for reliable strategic insights.

𝗦𝗧𝗥𝗔𝗧𝗘𝗚𝗬𝗢𝗡 𝗖𝗢𝗥𝗘 services transform unstructured data into quantified and groundbreaking insights and build a foundation for fact-based, strategic decision-making in your strategy and M&A activities. 

Unsupervised AI-driven context mining leads to unbiased discovery and insights for trustworthy strategic decisions. 

▶️ Cross-industry research for technology mapping
▶️ Gaining hidden consumer insights from public forums
▶️ Anticipating significant shifts: future scenario building

Quantifying insights are a solid basis for masterful decision taking. Our innovative metrics and visualizations help to efficiently discover emerging topics, non-trivial correlations, and to compare trends. 

Reliable quantified insights are what really matter.

▶️ Weak signal detection
▶️ Visualize patterns in tailor-made heat maps
▶️ Discover hidden correlations

𝗧𝗲𝗰𝗵𝗻𝗼𝗹𝗼𝗴𝘆 𝗺𝗮𝗽𝗽𝗶𝗻𝗴:
Technologies evolve at the speed of light. It is vital to discover new technologies and understand the dynamics and drivers to stay ahead of the competition.

𝗠𝗮𝗿𝗸𝗲𝘁 𝗲𝘅𝗽𝗹𝗼𝗿𝗮𝘁𝗶𝗼𝗻:
Identifying new applications and markets is a vital – yet complex – exercise to grow your business. However, many hints are to be discovered in the growing amount of technical and public data. Scout for new markets and playing fields in technical literature. Understand your customers: reveal their hidden needs from context-mining public forums. 

𝗙𝘂𝘁𝘂𝗿𝗲 𝘀𝗰𝗲𝗻𝗮𝗿𝗶𝗼 𝗯𝘂𝗶𝗹𝗱𝗶𝗻𝗴:
The plurality of trends doesn’t exactly make it easier to decide on the next big shift for your company. Being able to identify, understand and quantify them helps to build reliable future scenarios and make the right decisions.

Co-Founder / Head of Strategy 

AdEx Partners

I am driving digital projects and transformations with impact for Fortune 500 and mid-market companies, helping teams and organizations to become future-ready.

✓ Designing and building digital units with a purpose to drive innovation.
✓ Executing digital strategy with tangible MVP projects that deliver (AI/ML/Crypto)
✓ Re-shaping business models and co-designing new opportunities. 
✓ Leading and managing the strategy execution with objectives and key results (OKR). 
✓ Defining and shaping organizational culture towards purpose-driven outcomes.

Senior Manager Digital Strategy & Business Model Innovation

Digital Strategy & Transformation

Ernst and Young (EY) is one of the largest professional services firm in the world and one of the "Big Four" accounting firms. EY is committed to building a better working world — with increased trust and confidence in business, sustainable growth, development of talent in all its forms, and greater collaboration. 

▬▬▬▬▬▬▬▬▬▬

As the Manager of People Advisory Services, I enable companies to successfully survive digital disruption and transform their core business towards customer-oriented platform models. Preparing and guiding companies on their journey to build the future of work is part of my passion. My responsibilities include leading teams and driving people strategy topics in global business solution services implementation. This includes applying agile methodology like Design Thinking and Business Model Canvas techniques. 

Driving digital strategy and transformation requires a focus on people capabilities, organizational design and technology. Translating technological development into strategic solutions is necessary for every organization to survive disruption and stay relevant in the digital era. The future of work is shaped by data-driven solutions, robotics and AI, assisting people in every day’s tasks. 

I believe that my organizational and people skills along with my passion for this work make a real difference for my clients.

Manager, Digital Strategy ✦ Transformation and Change ✦ People Advisory Services

Fresenius Group

Fresenius, a German health care company, includes the Fresenius Medical Group as one of its four divisions. Fresenius  provides products and services for dialysis in hospitals and outpatient medical centers. The company also focuses on hospital management as well as on engineering and services for medical centers and other health care facilities.  

▬▬▬▬▬▬▬▬▬▬

As Manager of Strategic Initiatives, I supported the CEO of the European, Middle East and Africa (EMEA) division in the design of strategic transformation processes. This requires translation of the CEO’s agenda into business initiatives and working collaboratively with senior executives to assess their needs and define specific projects. 

The focus of  my work was around the digital transformation of Fresenius Medical Care and its business, co-designing strategy roadmaps, building organizational structure and creating awareness for the requirements to succeed in the 4.0 economy.  

By consolidating insights, leveraging the gathered data and developing best practices, I led the development of strategic options and ensured success of the overall digital initiative.

Initially, I joined Fresenius as a Change Manager for EMEA regions and Communications Officer for the inSITE Project. This project enabled FME to become process-driven, connecting all parts of the organization in the EMEA and Latin America (LA) regions.  Through remote and on-site coaching, I enabled the rollout in 5 countries and positioned 5 others for final transition from a people and organizational perspective. 

The common SAP template delivered harmonized processes and standardized applications based on the demands of the business, while respecting the specific local requirements of each country.

Manager of Strategic Initiatives ✦  Digital Strategist ✦ Change Manager 

University of St. Gallen - HSG

The University of St. Gallen is a research university located in St. Gallen, Switzerland. Established in 1898, it is specialized in the fields of business administration, economics, law, and international affairs.  It is ranked by the Financial Times as one of the top business schools in Europe.

▬▬▬▬▬▬▬▬▬▬

As the Head of the Military Liaison Office, I improved alignment between the University and the external duties of military personnel. By analyzing existing department activities and documentation, I advised administration and external stakeholders on students evolving needs and obligations. By addressing the unmet needs of the University and students, I effectively reorganized military liaison activities. This work led to harmonized military liaison office processes and IT solutions that conformed to campus standards.  I also facilitated the smooth transition to successive liaisons by creating a support and guidance handbook. 

In addition, I contributed to the development of the Master of Management, Organization Studies and Cultural Theory (MOK) program at the Institute for Systemic Management and Public Governance. In this role, responsibilities include; synthesizing the needs and perspectives of two distinct academic departments, supporting the program director, managing  stakeholder communications, evaluating applications and selected candidates, planning and executing workshops. organizing business partner meetings, preparing course materials and supervising examinations. 

To stimulate interest in new graduate programs for prospects with a passion for impacting organizations, politics and society, I organized and engaged in off-campus programs activities.

My task as a Research Assistant was to perform analysis and visualization of study results for senior researchers.

Head of Military Liaison Office ✦ Research Associate and Program Manager ✦ Research Assistant 

University of Zurich

As the largest university in Switzerland, UZH offers the widest range of subjects and courses of any Swiss higher education institution.

▬▬▬▬▬▬▬▬▬▬

As a Research Associate, I designed and launched a two-semester talent management program with workshops, seminars, real-world cases and hands-on training. I built relationships with external consulting firms, who worked as experienced consultants and program instructors.  My responsibilities included: teaching undergraduate courses in organization theory, consulting, conducting presentations and supervising students’ final theses. My independent research focused on strategy-as-practice, organizational theory, strategic management and systems theory.

I am especially proud of the following accomplishments:

✓ Recruited the Boston Consulting Group to act as founding member of new talent program and 
    provide funding for campus meeting space

✓ Expanded partner network to include McKinsey, Accenture, AT Kearney and Roland Berger

Research Associate ✦ Program Designer ✦ Organization Theory Educator

AI Strategy Pioneer & Innovation Catalyst | Transforming businesses with AI-driven strategies and digital innovation

Pioneering the AI Revolution & Digital Transformation

Over the last decade, I've guided organizations through the AI revolution and digital transformation, unlocking unprecedented growth.

My mission: Empower hundreds of  businesses with cutting-edge AI and digital strategies.

AI & GenAI Expertise:
→ Developed GenAI solutions for smart industries, boosting productivity by 40%+
→ Crafted AI strategies for Fortune 500 companies, driving innovation
→ Advisor on ethical AI implementation and governance

Digital Transformation Mastery:
→ Led dozens of successful digital transformation projects across industries
→ Transformed traditional business models into data-driven powerhouses
→ Expert in leveraging IoT, Blockchain, and Cloud for business growth

Key Capabilities:
→ AI Strategy Development & Playbooks
→ GenAI Implementation for Industry 4.0 and Lifescience 
→ Digital Transformation Roadmapping
→ Emerging Tech Integration (AR/VR, Metaverse)
→ Digital Leadership Mentoring

Impact Highlights:
→ Reduced operational costs by 30% through AI-driven solutions
→ Increased productivity up to 50% with data-driven tools
→ Built a community of 28,000+ digital leaders and innovators

Ready to harness the power of AI and digital transformation?

Drop me a message!

Bora Ger

Minority Report was a warning, not an instruction manual.

Elon Musk just proposed releasing convicted criminals with Tesla Optimus robots as their 24/7 shadow companions.

The robots would surveil them constantly.
Intervene to prevent any criminal activity.
Follow them everywhere they go.

Musk calls this a "𝗺𝗼𝗿𝗲 𝗵𝘂𝗺𝗮𝗻𝗲 𝗳𝗼𝗿𝗺 𝗼𝗳 𝗰𝗼𝗻𝘁𝗮𝗶𝗻𝗺𝗲𝗻𝘁 𝗼𝗳 𝗳𝘂𝘁𝘂𝗿𝗲 𝗰𝗿𝗶𝗺𝗲."

Read that phrase again.

We're talking about a corporate-controlled surveillance state where algorithms decide who's "about to commit a crime."

Tesla's robots become judge, jury, and executioner of human behavior.

Privacy dies completely for anyone who's ever been convicted of anything.

But here's what should terrify every executive, every parent, every citizen:

Who writes the code that decides what constitutes "suspicious behavior"?
What happens when the algorithm gets it wrong?
How do we prevent algorithmic bias from targeting certain communities?

And once we normalize constant robotic surveillance for criminals, where does it end?

Mental health struggles? 
Unpaid parking tickets? 
Political dissent?

This doesn't address the root causes of crime: poverty, mental health crises, systemic inequality.

It creates a 𝗱𝘆𝘀𝘁𝗼𝗽𝗶𝗮𝗻 𝗺𝗼𝗻𝗶𝘁𝗼𝗿𝗶𝗻𝗴 𝘀𝘆𝘀𝘁𝗲𝗺 with a corporate logo.

Musk isn't proposing justice reform.

He's proposing thought police that answer to shareholders, not citizens.

The question isn't whether the technology can do this.
The question is whether we'll normalize it.

But it's not just Minority Report. 

We have so many other novels, movies that have picked up that topic. 
The outlook is very clear.

These kinds of solutions will always create many more severe problems than actually solving problems we have today. 

🔥 Follow for strategic AI insights from the frontline
🎯 Share if this resonated with you

Global AI Upskilling Lead | AI Strategy Pioneer | Transforming businesses with AI-augmented strategies and digital innovation

Elon Cruise in his blockbuster "Minority Report - Highway to Hell"

Stefan Repin

Vice President Sales and Marketing

VP of Marketing @ Platforce | Fractional CMO, B2B expert

"Marketing without sales alignment is just expensive content creation."

That realization changed everything for me after watching a brilliant tech company burn through $500K in marketing spend with zero enterprise deals to show for it.

Now, I help B2B tech companies stop marketing like startups when selling to ENTERPRISE.

I specialize in fractional marketing services that transform marketing from a cost center to a predictable revenue driver. My results speak for themselves:
- Reduced CAC by 85% for SaaS companies
- Shortened enterprise sales cycles by 2 months
- Scaled a tech company from $6M to $18M
- Generated 500x ROI within three months for a Belgian tech company

I build cost-effective demand generation engines based on what works for YOUR company — not cookie-cutter strategies. Whether it's ABM, founder-led brands, webinars, or content marketing, I choose the channels that deliver the highest ROI for your specific situation and strengths.

What clients say:

"Stefan is a 1st class marketing professional... I have personally learned much from Stefan, mostly around the breathtaking collection of marketing tools at his easy disposal. Stefan comes ready to work: upbeat, optimistic and always with a new idea to discuss or campaign possibility to A/B test." — Thomas Bianco, Head of Sales, ITG Commerce

"Stefan has a great grasp on growth strategy and will serve your startup well." — Robert McMillan, Founder & Management Consultant

"Stefan has a lot of energy and can help you shape your marketing machine. Stefan keeps the ball moving 👍" — Hugo Gervais, CEO @Urbest

Clients receive CMO-level expertise without the 5-month wait or full expense of hiring a VP of Marketing. We start with a one-month pilot to prove value before any long-term commitment.

My approach: I generate more demand from the resources you already have. High ROI, low effort.

Past and current clients include: Irrational Labs, Lensa, Central European University, Groundbreaker (now Janover Connect), Angloville, Reinvently, Provectus, Viseven, Platforce, and Gitential.

B2B Marketing and Sales Growth Mentor

Providing 1:1 mentoring for entrepreneurs starting and growing their own businesses through GrowthMentor, a curated platform of invite-only startup and growth marketing mentors who have proven experience in their fields. Join to find your next mentor » www.growthmentor.com

A few interesting experiments that drove some good revenue. Obviously they were based off creativity and not just by scaling AI.

A few truths that we all forgot about and we should remember or remind ourselves about.

A few cool actionable things that I've discovered this week.

Helping to market and sell to enterprise, aka B2B/B2G |B2B Demand Generation and ABM for Technical Buyers| AI implementations and automations for complex sales cycles

View newsletter: Practical thoughts on Growth

When Everyone’s Building Rube Goldberg Machines (And Calling It Strategy) The GTM world just figured out it has a cake mix problem. We’re spending 40 

Open article: I will tell you what's working in B2B — and why 90% of what you read on LinkedIn is performance art for Venture Capitalists. by Stefan Repin • 9 min read

I will tell you what's working in B2B — and why 90% of what you read on LinkedIn is performance art for Venture Capitalists.

Been excited to be at the Tekpon conference! 
Although I had some serious cold and fever the night before :(  and missed on a lot of  great convos. 

Some hot insights for you like my tea this morning. 

AI scales the playbook — but relationships still close enterprise deals.

The new norm is at least 1 million $ per employee. 

Sara Maldon was talking about some pretty cool automations you can pull with make.com, cut the research time and increase the customer facing time with clients. 

Vincent Jong gave some good benchmark on how efficiency should look like in the AI first world. Also a very helpful table about what AI can do well and what it cannot do well. 

Frank Sondors 🥓 Bill Stathopoulos Jeko Kolev had a pretty cool conversation about AI's role in today's #GTM strategy. 

Todd Paris came with some incredible insights on difference in terms of ranking factors for LLMs, what do they like, their personality and how to optimize for that. 


Some personal thoughts: 

Found: AI wins when it automates sales ops (post-call follow-ups, CRM enrichment, research), freeing reps to focus on human conversations.

Realized: ABM + co-created content = faster access to decision-makers and higher-quality pipeline.

Identified: First‑party signals (hires, multi‑language site relaunches, investor moves) drive better account selection than noisy intent feeds.

Found: Enterprise buyers want bulletproof solutions — GDPR, SOC2, and provable ROI beat flashy demos every time.

Realized: ICP clarity is non‑negotiable — know who uses the product vs who signs the check (marketing vs CFO/ops).

Identified: Product‑led, API‑first businesses that prioritize engineering scale revenue per employee and reduce dependence on large sales teams.

Noted: Top-of-mind benchmark — aim for ~$1M revenue per employee in AI-first product companies; anything less risks being out-competed on efficiency and cost structure.

Credibility quote: “AI helps SDRs by doing the grunt work — prospect research and CRM enrichment — but it doesn’t replace the relationship you need to close enterprise deals.” 


This left me with a question: 

 If you’re scaling #GTM with #AI this year, are you prioritizing automation or proving measurable ROI to finance — and how are you or are you tracking revenue-per-employee as a success metric?

Go to market operator for B2B/B2G |Demand Generation and ABM for Technical Buyers| AI implementations and automations for complex sales cycles

In this newsletter, I'm bringing you, as usual, the most actionable and truthful stuff I've found over LinkedIn, Twitter, and Substack. 

Subscribe more to get more insights and learn something. 
I hope you do learn something from this.

Really! 

P.S. 
There are a few good tips, such as:
Why you should have three potential lists in your ABM outreach
How you can design a workflow which will help your product-led growth

The GTM Chaos Chronicles: When LinkedIn Goes Full Battle Royale Content on social is having another one of those weeks where everyone's either having 

Open article: The GTM Chaos Chronicles: When LinkedIn Goes Full Bananas by Stefan Repin • 8 min read

The GTM Chaos Chronicles: When LinkedIn Goes Full Bananas

The main lesson I’ve learnt from working with smart people:

Action produces information. If you’re unsure of what to do, just do anything, even if it’s the wrong thing. 

This will give you information about what you should actually be doing or asking. 

Sounds simple on the surface - the hard part is making it part of your every day working process.

No alternative text description for this image

Here is a trick on how to get vps and chief officers of something attention, inspired by the video made by Kyle Coleman. 

It’s a trick that proved to be working, but please use it wisely, as it is a hack and it might erode the trust in you :)

The state of AI these days. 
Sarcasm
Fun intended

I just spent two weeks tracking what's  actually working in B2B GTM vs. what we wish was working.

The gap is wider than ever, wider than Grand Canyon and that stuff is BIG. 

Here's the uncomfortable reality no one's talking about:

→ AI SDRs sound great in demos, fail spectacularly in production 
→ Most GTM systems are built around the wrong buying signals 
→ Your "perfect" RevOps stack might be accelerating your decline 
→ Every GTM playbook has an expiration date (and yours just expired)

But some teams are quietly crushing it.

They're not chasing #AI #hype. 
They're engineering systems around actual buyer behavior.
I analyzed 18 posts from operators shipping real results:

Stan Rymkiewicz's AI copywriting workflow that scores 0% on AI detectors

Janis Zech's findings after talking to 450+ RevOps leaders about GTM AI 

Lillian Pierson, P.E.'s wake-up call: "GTM Engineer" isn't BS—it's real 

Jamie Walsh's brutal truth: systems don't fix unclear signals 

Dimitar Stanimiroff on why every playbook breaks (and always will)

The pattern?

Winners aren't building bigger stacks. They're finding clearer signals.
They're not replacing humans with AI. They're making humans 10x more effective.

They're not following last year's playbook. They're rebuilding for the environment that exists today.

This week's newsletter breaks down:

✅ What AI can and can't actually do in GTM (with receipts from 450+ teams) 

✅ The 5-step workflow that creates AI content that doesn't suck

 ✅ Why your buying signals matter more than your CRM 

✅ How to measure ABM with a simple 50/50 split test 

✅ The discovery framework that actually qualifies deals 

✅ Why "GTM Engineer" is now a real role at 89+ startups

 ✅ What your 2026 budget should actually be (by sector)

If you're frustrated with GTM right now, it's not you.
The old playbooks died.

 The new ones are being written by operators who understand one thing:
Clarity creates compounding. AI just accelerates it.

📬 Full breakdown in this week's newsletter (link in comments)

What's your biggest GTM frustration right now?

P.S. Shoutout to Scott Finden, Yurii Veremchuk, Janis Zech, Stan Rymkiewicz, Jamie Walsh, Tim Busschops, Dimitar Stanimiroff, Lillian Pierson, P.E., Canberk Beker, David Zeledon, Sumit N., Jen Allen-Knuth, Dan Ptak, Andrei Zinkevich, Kate Syuma, and Kieran Flanagan for the insights that made this newsletter possible.

LinkedIn's been having another identity crisis this week, and honestly? I am starting to get tired of it. Promise, the next newsletter will be more or

Open article: The Great GTM Reality Check of 2025 (What's Actually Working vs. What We Wish Was Working)
 by Stefan Repin • 11 min read

The Great GTM Reality Check of 2025 (What's Actually Working vs. What We Wish Was Working)

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