AI Strategy Pioneer & Innovation Catalyst | Transforming businesses with AI-driven strategies and digital innovation

Most AI investments fail — and not because of the technology.

They fail because we keep deploying sophisticated AI to unprepared humans. Then we measure "adoption" and wonder why the ROI never shows up.

I lead AI Capability globally at Capgemini Invent. My team and I are building what I call Human-AI Chemistry — the hard work of making sure people and systems are actually ready for each other before we hit deploy.

What does that mean in practice?
→ Stop renting tools. Start building Engines that compound value.
→ Stop measuring adoption. Start measuring Cognitive Load, Stress, and Trust.
→ Stop chasing collaboration. Start engineering fusion.

This isn't theory. We're testing it, breaking it, and scaling what works — inside Capgemini and with clients who are done pretending.

33,000+ people follow along. 
If you're serious about making AI actually work, welcome.

Bora Ger

👉🏾 Health Coach for Black Professionals, Execs & Business Owners. Finding balance between Health, Family & Growth.

I built an 85,000-follower fitness business from zero using organic social media, content systems, and marketing automation—all while working full-time in theatre.

Now I share what I've learned about:
• Building audiences that convert to customers
• Creating sustainable content systems (not burnout)
• Using AI and no-code tools to work smarter
• Balancing founder ambition with real-life constraints

BACKGROUND

I spent a decade performing in West End shows (The Book of Mormon, TINA, Show Boat, The Scottsboro Boys) while building JDCF (Joshua Da Costa Fitness) on the side. What started as extra income became a profitable business teaching busy professionals how to train effectively without living in the gym.

The marketing lessons I learned building that audience organically—understanding platform algorithms, creating systematic content workflows, converting followers into paying clients—those are skills companies pay for.

WHAT I'VE BUILT

→ 85K+ organic followers across Instagram and video platforms
→ Content production systems generating 15+ pieces weekly
→ CRM and email automation infrastructure driving consistent conversions
→ No-code AI applications for client onboarding and program delivery
→ 10+ years running a business with full P&L responsibility

WHAT I DO NOW

I'm looking to bring founder-level thinking to a high-growth company while continuing to scale my own business. I want to work somewhere I can:

• Apply my social media and growth marketing expertise at scale
• Learn skills I can't teach myself (enterprise systems, team leadership, paid media)
• Contribute immediately with an ownership mindset

If you're hiring for growth marketing, social media management, or demand generation roles and want someone who treats your business like their own—let's talk.

Otherwise, stick around for honest takes on building audiences, creating content systems, and running a business without the typical entrepreneurship BS.

📍 Based in Lichfield, open to hybrid/remote opportunities
📧 joshuadc@outlook.com

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Bora Ger

Joshua Da Costa

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