Capgemini Invent

→ Spearheading global initiatives focused on AI upskilling within Capgemini Invent's AI Accelerator program.

→ Collaborating with a core team of AI experts responsible for go-to-market strategies, technology development, and strategic partnerships.

→ Responsible for designing and implementing programs to disseminate cutting-edge AI knowledge and practical know-how internally and to external clients.

→ Focused on enabling successful AI transformation by addressing not only the technological aspects but also the critical design of future human-machine interaction and exploring capabilities beyond current human limitations.

Global AI Accelerator Upskilling Lead

In a world where digital transformation dictates market leadership, staying ahead is crucial for your business’s growth and sustainability. As an accomplished Digital Strategist and New Business Model Expert, I am dedicated to guiding businesses through this complex landscape to achieve extraordinary success.

My Core Expertise: Lead for 'Connected Products & Services & Business Model Transformation':

→ Strategic Development of Data-Driven Products & Service Portfolios: I specialize in developing competitive, customer-centric product and service portfolios that align seamlessly with your overarching business strategies. This includes not only strategic planning but also defining the actual content and structure of these portfolios.

→ Business Model Transformation in Response to Global Trends: Adapting to major market shifts like Everything-as-a-Service, AI-driven business models, and exploring new channels such as virtual platforms and metaverses, I help companies transform their existing business models to capture new customer segments and stay at the forefront of innovation.

→GenAI Advisor for Intelligent Industry

In my role as the GenAI SPOC for Intelligent Industry, I empower organizations in manufacturing, life sciences, and MedTech to leverage the extraordinary capabilities of Generative AI. This role involves exploring new business opportunities and achieving unprecedented levels of productivity and efficiency through cutting-edge AI applications.

▶️ Our Commitment:

More than just strategists, we are your partners in transformation. From the initial strategy to the hands-on implementation of new products and services, our team of strategists, designers, and engineers is committed to turning your vision into a tangible reality.

▶️ Ready to Transform Your Business?

Connect with me to discover how we can collaboratively reinvent your business strategy for a digital-first world, ensuring growth, innovation, and a leading edge in your industry.

Director Connected Portfolio & Business Model Transformation | Federated AI in Intelligent Industry

Capgemini

At Capgemini Global AI Lab, I lead initiatives that shape the future of AI technology application, focusing on its merits and potential pitfalls for our clients and society. Our lab is dedicated to true innovation, thought leadership, readiness for new developments, cutting-edge research, education, and promoting the safe and ethical use of AI.

Harnessing emerging trends and technologies, I help you navigate the AI landscape and establish new types of AI models that herald a step change in how we can solve business problems holistically. In my role, I challenge the status quo and empower organizations to reimagine their businesses and amplify their potential for impact.

So, engage with us—let us surprise you with our visionary mix of what's to come.

Capgemini Global AI Lab - AI Strategist & Visionary

OpenExO

OpenExO is the world’s leading global ExO transformation ecosystem made up of more than 1,000 clients, investors, consultants, coaches, collaborators, tech leaders, and innovation specialists. Together we are committed to helping organizations, institutions, and people transform the world for an exponentially better future by implementing and evolving the ExO model and practices.

ExO Certified Consultant

ExO Foundations

Exclusible

Are you ready to explore the endless possibilities of the future internet? I am here to help you take the first step and unlock the power of web3 CRM.

Imagine being able to connect with customers and clients in new and exciting ways, using cutting-edge web3 technology and immersing them in a metaverse. That's exactly what Exclusible does. Empowering brands and communities by expanding the possibilities of both the physical and digital universes.

Exclusibles mission is to build a new generation of the web that is culturally relevant, accessible to everyone and unlimited in its possibilities for creation and creativity. With Exclusible, your brand has the opportunity to push the boundaries of the metaverse and web3, and open up a world of endless possibilities.

Don't wait any longer, take the leap and join the future of the internet. Contact me now to learn more about how we can work together and unlock the power of web3 for your business.

Metaverse Leader, Advisor and Ambassador

STRATEGYON 

𝗦𝗧𝗥𝗔𝗧𝗘𝗚𝗬𝗢𝗡 𝗖𝗢𝗥𝗘 builds on the most advanced AI-enabled context-mining platform for reliable strategic insights.

𝗦𝗧𝗥𝗔𝗧𝗘𝗚𝗬𝗢𝗡 𝗖𝗢𝗥𝗘 services transform unstructured data into quantified and groundbreaking insights and build a foundation for fact-based, strategic decision-making in your strategy and M&A activities. 

Unsupervised AI-driven context mining leads to unbiased discovery and insights for trustworthy strategic decisions. 

▶️ Cross-industry research for technology mapping
▶️ Gaining hidden consumer insights from public forums
▶️ Anticipating significant shifts: future scenario building

Quantifying insights are a solid basis for masterful decision taking. Our innovative metrics and visualizations help to efficiently discover emerging topics, non-trivial correlations, and to compare trends. 

Reliable quantified insights are what really matter.

▶️ Weak signal detection
▶️ Visualize patterns in tailor-made heat maps
▶️ Discover hidden correlations

𝗧𝗲𝗰𝗵𝗻𝗼𝗹𝗼𝗴𝘆 𝗺𝗮𝗽𝗽𝗶𝗻𝗴:
Technologies evolve at the speed of light. It is vital to discover new technologies and understand the dynamics and drivers to stay ahead of the competition.

𝗠𝗮𝗿𝗸𝗲𝘁 𝗲𝘅𝗽𝗹𝗼𝗿𝗮𝘁𝗶𝗼𝗻:
Identifying new applications and markets is a vital – yet complex – exercise to grow your business. However, many hints are to be discovered in the growing amount of technical and public data. Scout for new markets and playing fields in technical literature. Understand your customers: reveal their hidden needs from context-mining public forums. 

𝗙𝘂𝘁𝘂𝗿𝗲 𝘀𝗰𝗲𝗻𝗮𝗿𝗶𝗼 𝗯𝘂𝗶𝗹𝗱𝗶𝗻𝗴:
The plurality of trends doesn’t exactly make it easier to decide on the next big shift for your company. Being able to identify, understand and quantify them helps to build reliable future scenarios and make the right decisions.

Co-Founder / Head of Strategy 

AdEx Partners

I am driving digital projects and transformations with impact for Fortune 500 and mid-market companies, helping teams and organizations to become future-ready.

✓ Designing and building digital units with a purpose to drive innovation.
✓ Executing digital strategy with tangible MVP projects that deliver (AI/ML/Crypto)
✓ Re-shaping business models and co-designing new opportunities. 
✓ Leading and managing the strategy execution with objectives and key results (OKR). 
✓ Defining and shaping organizational culture towards purpose-driven outcomes.

Senior Manager Digital Strategy & Business Model Innovation

Digital Strategy & Transformation

Ernst and Young (EY) is one of the largest professional services firm in the world and one of the "Big Four" accounting firms. EY is committed to building a better working world — with increased trust and confidence in business, sustainable growth, development of talent in all its forms, and greater collaboration. 

▬▬▬▬▬▬▬▬▬▬

As the Manager of People Advisory Services, I enable companies to successfully survive digital disruption and transform their core business towards customer-oriented platform models. Preparing and guiding companies on their journey to build the future of work is part of my passion. My responsibilities include leading teams and driving people strategy topics in global business solution services implementation. This includes applying agile methodology like Design Thinking and Business Model Canvas techniques. 

Driving digital strategy and transformation requires a focus on people capabilities, organizational design and technology. Translating technological development into strategic solutions is necessary for every organization to survive disruption and stay relevant in the digital era. The future of work is shaped by data-driven solutions, robotics and AI, assisting people in every day’s tasks. 

I believe that my organizational and people skills along with my passion for this work make a real difference for my clients.

Manager, Digital Strategy ✦ Transformation and Change ✦ People Advisory Services

Fresenius Group

Fresenius, a German health care company, includes the Fresenius Medical Group as one of its four divisions. Fresenius  provides products and services for dialysis in hospitals and outpatient medical centers. The company also focuses on hospital management as well as on engineering and services for medical centers and other health care facilities.  

▬▬▬▬▬▬▬▬▬▬

As Manager of Strategic Initiatives, I supported the CEO of the European, Middle East and Africa (EMEA) division in the design of strategic transformation processes. This requires translation of the CEO’s agenda into business initiatives and working collaboratively with senior executives to assess their needs and define specific projects. 

The focus of  my work was around the digital transformation of Fresenius Medical Care and its business, co-designing strategy roadmaps, building organizational structure and creating awareness for the requirements to succeed in the 4.0 economy.  

By consolidating insights, leveraging the gathered data and developing best practices, I led the development of strategic options and ensured success of the overall digital initiative.

Initially, I joined Fresenius as a Change Manager for EMEA regions and Communications Officer for the inSITE Project. This project enabled FME to become process-driven, connecting all parts of the organization in the EMEA and Latin America (LA) regions.  Through remote and on-site coaching, I enabled the rollout in 5 countries and positioned 5 others for final transition from a people and organizational perspective. 

The common SAP template delivered harmonized processes and standardized applications based on the demands of the business, while respecting the specific local requirements of each country.

Manager of Strategic Initiatives ✦  Digital Strategist ✦ Change Manager 

University of St. Gallen - HSG

The University of St. Gallen is a research university located in St. Gallen, Switzerland. Established in 1898, it is specialized in the fields of business administration, economics, law, and international affairs.  It is ranked by the Financial Times as one of the top business schools in Europe.

▬▬▬▬▬▬▬▬▬▬

As the Head of the Military Liaison Office, I improved alignment between the University and the external duties of military personnel. By analyzing existing department activities and documentation, I advised administration and external stakeholders on students evolving needs and obligations. By addressing the unmet needs of the University and students, I effectively reorganized military liaison activities. This work led to harmonized military liaison office processes and IT solutions that conformed to campus standards.  I also facilitated the smooth transition to successive liaisons by creating a support and guidance handbook. 

In addition, I contributed to the development of the Master of Management, Organization Studies and Cultural Theory (MOK) program at the Institute for Systemic Management and Public Governance. In this role, responsibilities include; synthesizing the needs and perspectives of two distinct academic departments, supporting the program director, managing  stakeholder communications, evaluating applications and selected candidates, planning and executing workshops. organizing business partner meetings, preparing course materials and supervising examinations. 

To stimulate interest in new graduate programs for prospects with a passion for impacting organizations, politics and society, I organized and engaged in off-campus programs activities.

My task as a Research Assistant was to perform analysis and visualization of study results for senior researchers.

Head of Military Liaison Office ✦ Research Associate and Program Manager ✦ Research Assistant 

University of Zurich

As the largest university in Switzerland, UZH offers the widest range of subjects and courses of any Swiss higher education institution.

▬▬▬▬▬▬▬▬▬▬

As a Research Associate, I designed and launched a two-semester talent management program with workshops, seminars, real-world cases and hands-on training. I built relationships with external consulting firms, who worked as experienced consultants and program instructors.  My responsibilities included: teaching undergraduate courses in organization theory, consulting, conducting presentations and supervising students’ final theses. My independent research focused on strategy-as-practice, organizational theory, strategic management and systems theory.

I am especially proud of the following accomplishments:

✓ Recruited the Boston Consulting Group to act as founding member of new talent program and 
    provide funding for campus meeting space

✓ Expanded partner network to include McKinsey, Accenture, AT Kearney and Roland Berger

Research Associate ✦ Program Designer ✦ Organization Theory Educator

AI Strategy Pioneer & Innovation Catalyst | Transforming businesses with AI-driven strategies and digital innovation

Pioneering the AI Revolution & Digital Transformation

Over the last decade, I've guided organizations through the AI revolution and digital transformation, unlocking unprecedented growth.

My mission: Empower hundreds of  businesses with cutting-edge AI and digital strategies.

AI & GenAI Expertise:
→ Developed GenAI solutions for smart industries, boosting productivity by 40%+
→ Crafted AI strategies for Fortune 500 companies, driving innovation
→ Advisor on ethical AI implementation and governance

Digital Transformation Mastery:
→ Led dozens of successful digital transformation projects across industries
→ Transformed traditional business models into data-driven powerhouses
→ Expert in leveraging IoT, Blockchain, and Cloud for business growth

Key Capabilities:
→ AI Strategy Development & Playbooks
→ GenAI Implementation for Industry 4.0 and Lifescience 
→ Digital Transformation Roadmapping
→ Emerging Tech Integration (AR/VR, Metaverse)
→ Digital Leadership Mentoring

Impact Highlights:
→ Reduced operational costs by 30% through AI-driven solutions
→ Increased productivity up to 50% with data-driven tools
→ Built a community of 28,000+ digital leaders and innovators

Ready to harness the power of AI and digital transformation?

Drop me a message!

Bora Ger

Minority Report was a warning, not an instruction manual.

Elon Musk just proposed releasing convicted criminals with Tesla Optimus robots as their 24/7 shadow companions.

The robots would surveil them constantly.
Intervene to prevent any criminal activity.
Follow them everywhere they go.

Musk calls this a "𝗺𝗼𝗿𝗲 𝗵𝘂𝗺𝗮𝗻𝗲 𝗳𝗼𝗿𝗺 𝗼𝗳 𝗰𝗼𝗻𝘁𝗮𝗶𝗻𝗺𝗲𝗻𝘁 𝗼𝗳 𝗳𝘂𝘁𝘂𝗿𝗲 𝗰𝗿𝗶𝗺𝗲."

Read that phrase again.

We're talking about a corporate-controlled surveillance state where algorithms decide who's "about to commit a crime."

Tesla's robots become judge, jury, and executioner of human behavior.

Privacy dies completely for anyone who's ever been convicted of anything.

But here's what should terrify every executive, every parent, every citizen:

Who writes the code that decides what constitutes "suspicious behavior"?
What happens when the algorithm gets it wrong?
How do we prevent algorithmic bias from targeting certain communities?

And once we normalize constant robotic surveillance for criminals, where does it end?

Mental health struggles? 
Unpaid parking tickets? 
Political dissent?

This doesn't address the root causes of crime: poverty, mental health crises, systemic inequality.

It creates a 𝗱𝘆𝘀𝘁𝗼𝗽𝗶𝗮𝗻 𝗺𝗼𝗻𝗶𝘁𝗼𝗿𝗶𝗻𝗴 𝘀𝘆𝘀𝘁𝗲𝗺 with a corporate logo.

Musk isn't proposing justice reform.

He's proposing thought police that answer to shareholders, not citizens.

The question isn't whether the technology can do this.
The question is whether we'll normalize it.

But it's not just Minority Report. 

We have so many other novels, movies that have picked up that topic. 
The outlook is very clear.

These kinds of solutions will always create many more severe problems than actually solving problems we have today. 

🔥 Follow for strategic AI insights from the frontline
🎯 Share if this resonated with you

Global AI Upskilling Lead | AI Strategy Pioneer | Transforming businesses with AI-augmented strategies and digital innovation

Elon Cruise in his blockbuster "Minority Report - Highway to Hell"

Keith Gill

Fractional Growth Marketer for Hire | 217% increase in "closed-won" MQL’s from inbound | Marketing Execution Pro | Tactician & Strategist | B2B Demand Gen @ Truth in IT | Lead Gen, Analytics & Marketing Ops for B2B SaaS

I’m a scrappy full stack digital marketing professional. I lean heavy to the "demand generation" side of marketing focus.    I succeed by being data-driven and creative.  I persevere  by operating with authenticity, integrity and "grit".

I'm an experienced team leader managing multiple team members. Granular experience developing, implementing, managing MarTech stacks, optimizing content strategies, and improving SEM/PPC/SEO results. Experienced lead on all marketing automation outreach, targeted lead generation and development strategies. 

Recent Wins:

✔  Achieved a 42% increase in marketing-sourced closed-won deals, elevating the contribution to new revenue from the pipeline from 20% to 62% within 24 months, resulting in a company-wide Monthly Recurring Revenue (MRR) growth from $500k to $865k as of June 2023. - LeadGenius inc.

✔ Orchestrated a remarkable 280% year-over-year surge in organic traffic from August 2022 to August 2023 . This accomplishment was realized through strategic on-site technical SEO enhancements, off-site content strategy implementation, and targeted organic social media strategies. - LeadGenius inc.

✔ Spearheaded the implementation of Pardot marketing automation, Qualified.com, and Chili Piper at LeadGenius.com, leading to a 37% increase in operational efficiency and an accelerated speed-to-lead, subsequently enhancing pipeline forecasts. 2020 to 2023 - LeadGenius inc

✔ Achieved a 73% improvement in Google Ads web lead conversions for Watermark Communities from March 2020 to October 2020 during the COVID-19 quarantine. Accomplished this feat with a 10% reduction in budget compared to the immediate previous period through improved targeting, ad copy adjustments and on-site copy improvements. - WaterMark retirement communities

✔ Catalyzed the exponential growth of the Growers Network / Canna Cribs YouTube channel subscribers from approximately 9,000 to over 43,000 in just 9 months (Oct 2018 to June 2019). - GrowersHouse / Growers Network / Canna Cribs

✔ Optimized Klaviyo email marketing campaigns and email behavior-triggered flows at Growers House, leading to a substantial increase in consistent monthly revenue from $20,000 to $46,000 a month (July 2018 to June 2019). - Growers House

Expert Level Skill Set in the Following:

-Cold Email Infrastructure
-Email Marketing
-Content Marketing
-Social Media Marketing
-Video Marketing
-Media Buying/Traffic Acquisition
-Testing & Optimization
-SEO (on and off page)
-Google Search Ads PPC
-LinkedIn Ads
-Marketing and Workflow Automation

Head of Marketing

I am currently leading the execution of all digital and cross channel marketing efforts for the entire company with a heavy focus on demand generation and producing a more qualified MQL to SQL and BANT leads for our internal account based marketing (ABM) sales team.

- LeadGenius is a demand generation growth automation company that uses a combination of AI data mining technology and real people to automate and accelerate outbound sales and marketing for hundreds of mid-market and enterprise companies from around the world.

- We provide our clients access to highly accurate, very customized and actionable lead data to do highly targeted and personalized outreach to its prospects. We help our customers go after well defined or completely new markets or help them augment their existing data to help accelerate their sales cycles.

- Over 80% of B2B data has not yet been discovered. LeadGenius is an Intelligent Data Service vendor that can uncover hard to find B2B data and personalize it to a specific business. LeadGenius sources vertical or international data at scale using a proprietary blend of technology automation and human experts.

- LeadGenius is backed by some of the most prominent investors in the Silicon Valley, including Sierra Ventures, Lumia Capital, Javelin Venture Partners and SJF Ventures.

🚨 Google Just Nuked Cold Email Deliverability and Inbox Placement for Gsuite and Gmail inboxes.

If your outbound suddenly tanked the past couple of weeks… it’s not you. Google pushed a major update targeting cold-email traffic — and Gmail and Gsuite is now blocking or throttling a huge % of outreach.

Here’s what changed 👇

• Gmail / Gsuite tightened filters on ANY bulk-style outreach
• Warm domains aren’t enough anymore
• Sending Tools like Instantly.ai, Smartlead, Apollo, lemlist,  are all impacted
• Even personalized emails are getting flagged if the sending behavior looks “cold” (This is the biggest shift since Apple Mail Privacy.)

Everyone is seeing this even the big names of people sending millions of emails a month across the most diverse and safe infrastructures... 

Google seemed to do this right around Thanksgiving time right before #BlackFriday when email from everyone worldwide upticks..

🔥 The Symptoms You’re Seeing

- All your emails to people with Gsuite boxes and Gmail are going right to Spam confirmed by inbox testing for no apparent reason
- Your domains are NOT on any blacklists, yet google is still sending to spam
- Your messaging is good and passing all Spam Filter tests, yet google is still sending everything to spam

No, your messaging didn’t “stop working.”    It is Totally Google using a very heavy hand in this last update.

✅ What To Do Now

1. Cut current volume 40–60% on current domains to protect domain reputation and spread it out across more warmed up safe for sending domains with a lower emails sent per email box.
2. Rotate more with more multiple domains + stagger sends
3. Goes with out saying, but use intent data + micro-lists instead of mass lists
4. Strip tracking pixels + reduce links
5. Prioritize warm triggers (funding, tech installs, job changes)
6. Audit SPF/DKIM/DMARC ASAP

Cold email outbound isn't dead — lazy outbound is.

👋 If your cold email broke the past couple of weeks, I can help fix it fast.

I help B2B SaaS teams build outbound-led inbound engines that survive updates like this.

Comment “Gsuite Email” or DM me — I’ll review what’s happening with your domains and give you a fix-plan.

Here is a great video explaining in detail what has happened since Thanksgiving with cold email to Gsuite and Gmail inboxes.

https://lnkd.in/gJ5qbazZ

P.S. I would love some of the big names to chime in with what they are seeing on their end and what they are doing to mitigate.   Taylor Haren, Dr. Jay Feldman, Jesse Ouellette, 🦾Eric Nowoslawski, Dhruv Patel, Yassin Baum

#ColdEmail #Spam #Inboxdelivery #inboxplacement #Gsuite #Gmail

Open video: Your Emails Aren't Reaching Gmail Anymore - Here's Why (11/26 Update) on youtu.be

Your Emails Aren't Reaching Gmail Anymore - Here's Why (11/26 Update)

Good stuff 👍.  Bravo Adam Robinson.  👏

My take: this is one of the most honest, founder-first breakdowns of the real cost of VC I’ve seen. Every point hits.

What I appreciate here is the clarity: this isn’t anti-growth 
 it’s pro-autonomy, pro-execution, and pro-building a real business without unnecessary overhead or misaligned incentives.

Here’s what stood out to me 👇

1. “Dividends are good.”
 Completely agree. Real cash flow is the ultimate validation. You shouldn’t need to wait for a hypothetical exit when a healthy, profitable engine can pay you today. Founders forget that recurring dividends are the most certain “liquidity event” you can create.

2. “Investor value prop is weak (if you don’t need capital).”
 As someone who runs GTM for early-stage SaaS companies every day: 99% of investor GTM “advice” is generic. Execution > advisory. If you already know how to build pipeline, their “strategic value” becomes more of a narrative than a needle-mover.

3. “A new seat at the table is net-negative.”
 Truth. Every new seat dilutes speed. And when things get bumpy, investors have levers founders don’t. A single misaligned board voice can tank momentum you spent years building.

4. “They’re in the portfolio game — you’re not.”
 This is the quiet part founders don’t say out loud. You’re optimizing for your life and your business. They’re optimizing for portfolio math. Those incentives diverge fast.

5. “I want to do things investors won’t tolerate.”
 This one hits home. The best growth comes from bold moves: PLG experiments, AI-driven workflows, uncomfortably lean ops, viral loops. Most funds want predictability, not experimentation. Bootstrappers win by staying nimble.

6. “I don’t believe in spreadsheets.”
 I get it. Over-measurement kills creativity and pushes teams to optimize for the wrong horizon. ARR is the truth. Everything else is context, not gospel.

7. “Large carrots make us make bad decisions.”
 The psychological game is real. A big number can cloud judgment faster than anything. Investors are trained to weaponize that. Founders need their head clear — not chasing someone else’s incentive structure.

The real takeaway:
 Freedom, speed, and autonomy are worth more than a term sheet. When your business is actually working, adding new power centers almost always slows the machine. Bootstrapping forces clarity, creativity, and operational discipline  the exact traits that make great companies great.

Massive respect for calling this out so clearly. More founders need to hear this.

CEO @ Retention.com & RB2B | Person-Level Website Visitor Identity | Identify 70-80% of Your Website Traffic | Helping startup founders bootstrap to $10M ARR

7 reasons why you should never take VC (explained in 60 seconds):

1. Dividends are good
2. Investor value prop is weak
3. A new seat at the table is net-negative
4. They’re in the portfolio game, you’re not
5. I want to do things investors won’t tollerate
6. I don’t believe in measuring things or sreadsheets
7. Large carrots in front of us make us make bad decisions

———

1. Dividends are good

If you create a successful early-stage startup, you should be rewarded by getting paid millions of dollars every year… Not just some *potentially* astronomical number at some point MAYBE in the future.

2. The investor value prop is weak (if you don’t need capital)

I listened to pitch after pitch of investors saying their “go-to-market advisory would be game-changing” for us. This pitch was weak and designed to get founders like me dreaming big dreams that if they panned out would largely be my team’s doing.

3. A new seat at the table is a net negative. Period

At best, investors will slow you down. At worst, they will ruin your life AND destroy your common equity if your business slows down for macro reasons outside of your control.

4. Investors are in the portfolio game. You’re not

Situations can emerge - FREQUENTLY - where what is best for your life and company can be usurped by a group of investors wanting a quick 2x. Even if they have a minority position, there are SO many ways they can exert influence and drive the outcome that is best for the fund.

5. I want to do things investors would not tolerate

My strategy for 2025 was to give away a super-valuable product using viral distribution strategies and do a lightning-fast PLG. I did it with a team that is unreasonably lean. I even let AI run RB2B for 7 days when the team went on vacation. THE SECOND any of this plan went sour, I would be told to stop, and if I didn’t, I’d be fired.

6. I don’t believe in measuring things or spreadsheets

I think almost all measurement (aside from top-line ARR) is garbage and leads to bad long-term decision making in favor of optimizing in the short term for whatever metric you’re going for.

7. Large carrots dangled in front of us make us make bad decisions

An investor’s job is to try to figure out what number will motivate the founder to transact, and once identified, get them to attach their identity to that number. We love validation that our beautiful business IS worth $100m, even if it actually lowers the probability-weighted financial outcome for the founder.

TAKEAWAY:

Last year I was seduced by the idea that I could take millions off the table.

After speaking to an investor a week, I realized that those millions would likely change the things about my life that I value most.

I’d sacrifice independence, freedom and it would slow us down.

That’s why I’m a bootstrapper at heart.

And I always will be.

taplio

The Battle

Bora Ger

Keith Gill

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taplio

The Battle

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