AI Strategy Pioneer & Innovation Catalyst | Transforming businesses with AI-driven strategies and digital innovation

Most AI investments fail — and not because of the technology.

They fail because we keep deploying sophisticated AI to unprepared humans. Then we measure "adoption" and wonder why the ROI never shows up.

I lead AI Capability globally at Capgemini Invent. My team and I are building what I call Human-AI Chemistry — the hard work of making sure people and systems are actually ready for each other before we hit deploy.

What does that mean in practice?
→ Stop renting tools. Start building Engines that compound value.
→ Stop measuring adoption. Start measuring Cognitive Load, Stress, and Trust.
→ Stop chasing collaboration. Start engineering fusion.

This isn't theory. We're testing it, breaking it, and scaling what works — inside Capgemini and with clients who are done pretending.

33,000+ people follow along. 
If you're serious about making AI actually work, welcome.

Bora Ger

AVI Design Studio

As the Marketing Manager at AVI Design Studio, I lead the full spectrum of marketing initiatives — from strategy to execution. My role involves shaping the studio’s visual and verbal identity, managing both digital and offline presence, and ensuring every client touchpoint reflects the brand’s values and aesthetics.

I coordinate everything from advertising and social media to printed materials, website updates, communications, and event support. Working closely with the founders and design team, I help bring the studio’s vision to life — whether it’s through thoughtful content, a well-crafted booklet, or a powerful digital campaign.

My approach is hands-on, strategic, and flexible — focused on growth, clarity, and building trust with our audience.

Digital Marketing Manager

Specializing in creating and managing successful Google Ads and Facebook Ads campaigns for clients, handling all aspects from planning to launch and tracking performance. Continuously analyzing and optimizing campaigns to meet client objectives and budget goals. Creating visually appealing content for social media, landing pages, and ads using various tools. Conducting market and competitor analysis to inform strategies. Maintaining strong client relationships through exceptional customer service and proactive communication. Staying abreast of industry trends and best practices to continually improve campaign performance and deliver exceptional results.

Digital Marketing Contractor (Facebook / Google)

Senate Agency

Сollaborated with clients to create and run effective social media ad campaigns that matched their goals and budgets. Developed detailed plans and launched campaigns on platforms like Facebook, Instagram, and Google to reach the right audiences and achieve campaign goals. Used market research to decide who to target and what to say in the ads. Kept track of how well ads were doing and made improvements as needed. Provided clients with regular updates on campaign progress and suggested ways to make them even better.

Meetaverse

Leading the strategic management of Google Ads and LinkedIn Ads campaigns, writing SEO-optimized articles, developing comprehensive content plans for LinkedIn, thoroughly analyzing the market and executing effective promotions in the B2B sector. Utilizing HubSpot to accurately track and analyze campaigns for ongoing optimization and success.

Choizy

Improved campaign performance to increase customer engagement and cost-efficiency, and established strategic alliances to broaden marketing reach. Led efforts to determine the best channels to allocate marketing funds. Worked closely with cross-functional teams to enhance product performance and quality. Utilized analytical data analysis to monitor and assess performance metrics.

Chief Marketing Officer

Starcom

Created and executed digital media advertising campaigns for clients. Assessed, recommended, and implemented fresh planning strategies that aligned with clients' media mix. Collaborated with suppliers and partners to explore new traffic sources aligned with campaign objectives. Tracked key metrics such as impressions, clicks, and conversions, analyzing campaign performance data for optimization opportunities.

Digital Media Buyer

Programmatic Media Group

Delivered more than 50 successful presentations to major advertising agencies, providing comprehensive education on the programmatic platform. Developed proposals, contracts, and pricing strategies for clients, alongside crafting digital media strategies tailored to their marketing objectives. Cultivated and maintained robust business-to-business relationships to foster loyalty, drive referrals, and ensure repeat campaigns.

Account Manager

Nestlé

Improved retail sales performance through enhanced market analysis and reporting process efficiency. Primary responsibilities included establishing complex spreadsheet systems for data management, implementing real-time sales dashboards to aid decision-making, and collaborating with market managers to maximize sales tactics. Additionally, led motivational programs aimed at promoting team morale and productivity.

Trade Marketing Specialist

Experienced Digital Marketing Manager with over 5 years in advertising. Skilled in managing paid traffic campaigns on Facebook and Google, and developing effective marketing strategies. Passionate about staying updated on social media trends to create engaging content and build connections with customers. Dedicated to driving ROI and delivering measurable results for clients through quality work and strong client relationships.

taplio

The Battle

Bora Ger

Anastasiia Danilova

Followers

Posts

Engagements

Likes

Ready to grow your LinkedIn presence?