Recruiting Leader @ Zapier | Former Educator | Advocate for job seekers, humanizing recruiting, and making the workplace more equitable for everyone!!

WARNING: There are scam accounts using my name. The only domains I use are "zapier.com" and "bonniedilber.com". If the email comes from any other domain, it's a fraudulent account, please report to your email provider, and to the FTC. https://reportfraud.ftc.gov/
If you receive comments referencing me on your posts, these are bots as part of a scam, please report and block those accounts! 

A bit about me: I'm a former educator and dog/toddler mom who is passionate about equity in the workplace. I love to be outdoors except when it's super hot, I'm a foodie who hates cheese, and I like cooking, politics, and travel. I have a full time job managing the GTM/Ops recruiting team at Zapier, and also love creating content on recruiting, workplace culture and trends, and career development. There's a lot of misinformation and I try to combat it as much as I can! 

My goal is to educate and bring transparency to recruiting and hiring processes - I hope my content helps you understand why things play out the way they do. That doesn't mean I always like or agree with the realities of being a part of the working world in 2025, but I think we're all better off when we understand the rules of the game we're playing. 

All opinions are my own and do not reflect those of my employer! If you'd like to work at Zapier, please apply directly on our jobs page. 

I do not have the capacity to respond to DMs or answer one-off questions but DO answer reader questions and offer free 1:1 chats via my newsletter on beehiiv - your best bet is to submit it there!
You can access all of my resources here: https://linktr.ee/bonniedilber

Bonnie Dilber

If I were looking for a job in 2026, I'd:
- build an agent on Zapier that understands my skills, values, and goals and delivers 10 newly posted roles that are a good match to my inbox every day.
- use Anthropic Claude to review those job descriptions and pull additional company insights to help me shape my application, networking strategy, and interview prep.
- use Lovable to build a portfolio website that shows (not tells, but SHOWS) my achievements, results, testimonials from former colleagues, or even individualized landing pages to make my case for why I'm the right fit for a specific role. 
- use Gamma to build executive-friendly slides for presentation stages.
- use Cursor to prototype a tool that shows my approach to solving problems. 

And there are two reasons I'd do this:

1. I think it would make my job search easier and more efficient then scrolling through 20 job boards every day trying to figure out what to apply for.

2. It would show actual AI fluency - something a lot of companies (at least in tech!) want - in a far more meaningful way than things like: 
- an AI-generated resume 
- copy-pasting AI-generated copy into an application
- reading from an AI assistant in interviews
- saying, "I use chatGPT for everything" in interviews with no meaningful evidence of impact

The bar for AI fluency for non-technical folks like me is evolving.
In 2023, it was, "I have a ChatGPT account."
In 2024, it was, "I use an AI assistant to think through problems. 
In 2025, it was, "I'm using a variety of AI tools in my work." 
And in 2026, it's, "I'm using AI to build solutions that help me deliver stronger results by making me better, faster, and more strategic."

Recruiting Leader @ Zapier | Former Educator | I’m a fan of transparency in recruiting, leveraging AI to make work more efficient and human, and workplaces that work for everyone.

Just some quick reminders that in the US:

1. Employers shouldn't be asking you for your current salary. 

It's illegal in some states. And  even where it's not illegal, it's wrong.
Your previous earnings are irrelevant to your future earnings, and companies should be setting your compensation based on their salary ranges and compensation philosophy, not on what you've earned in the past.

If asked, you could respond with something like, "My current salary isn't relevant, I'm currently interviewing for roles in the $200-230k range, but ultimately I'll consider the total package when making my decision here." 

2. Employers shouldn't ask you to do an unpaid work trial. 

A small project in the interview process or even a few hours of co-working as part of the interview process is fine.

But being asked to do a week long unpaid work trial violates FLSA protections. 
If this is asked of you, you could note, "I'm happy to demonstrate my skills through the interview process, but a week-long unpaid trial isn't something I'm able to commit to. I'd love to find another way to show you what I can do." or even, "Extended unpaid work trials aren't compliant with FLSA protections. I'd be glad to do a paid trial or a shorter skills assessment instead."

3. Required onboarding and training should be compensated.

The FLSA also clearly notes that any sort of training that's mandated for your job should be compensated. 

Of course, this doesn't apply to things that you seek out and choose to attend for your own development. Your employer does not need to pay you if you attend a conference that they did not ask you to attend.  but anything at their request or encouragement should be compensated.

If you're asked to do onboarding before your start date, you could say, "I'm happy to work on this, should we adjust my start date accordingly?" or "I won't have the capacity to work on this until my official start date, but look forward to prioritizing it on day one." 

I genuinely believe that most employers want to do right by their employees  and if they are making these sorts of requests, it probably has more to do with not understanding the policies than it does intentionally causing harm. 

Often these sorts of things happen as a result of an eager but uninformed manager or recruiter vs a company policy to take advantage of workers. So I think you should feel perfectly confident speaking up when there's misalignment - most people will appreciate the redirection.

It doesn't matter if the real reason companies are laying off thousands of people at a time is because AI is increasing productivity or because they over hired or because their shareholders need a short-term win even if it means a long-term loss or because they're about to be acquired or because they simply aren't making enough money to pay everyone.

What matters is that thousands more people find themselves unemployed today.

Here's some advice I will share:
1. Take a beat to be angry and scared and bitter and relieved and whatever other emotions you're feeling.
You have no obligation to write a post thanking your former employer today (or ever), and it's also perfectly great if you want to do so because you had a great run and your last day doesn't erase that, or because you want to play the game as you navigate an unexpected job search.
There is no right or wrong way to respond to traumatic experiences.

2. Don't let the negativity on social media get you down.
There are a small number of loud voices that get disproportionate attention with narratives of doom and gloom.
Often, their poor outcomes are often a result applying for jobs they simply aren't competitive for, submitting high numbers of low quality applications, unrealistic expectations for remote work, etc. 
People who apply for jobs they are extremely well-qualified for, leverage their networks effectively, and manage their expectations around things like location and industry are for the most part doing OK out there. 
I promise - lots of great companies are still hiring great talent every day - Zapier is one of them!!

3. Use this time to upskill with AI.
Y'all the bar is rising rapidly and an advantage those who are currently unemployed have the opportunity to invest in building these skills rapidly. 
Challenge yourself to build real solutions - things you could use you in your role, or that accelerate your job search. 
And share these online. I promise, if you're applying to AI-forward companies, this will be a huge competitive advantage. 

4. Build something on the side.
I firmly believe everyone should have a side business in 2026. 
Job searches often take 6+ months these days, so this gives you a source of income, expands your network, and gives you a way to keep your skills current. 
We're increasingly seeing that employers are no longer loyal to their workforce, and you can be cut loose at any time so we need things to fall back on. 
Those who talk about the future of work are increasingly talking about how workplaces will consist of fewer full-time employees with a rotating group of experts that bring in niche skills as needed. That means more of us need to build the skill of jumping in and quickly adding value, and contract work does that. 
And sometimes, those side businesses or short-term contracts can pave the way to a long-term opportunity. 

Hopefully this helps someone out there, and I'll drop some resources in comments!

There are a wide range of people who can do a job, but often we default to the "usual suspects" - people who enter a field and have a natural upward trajectory. 

Last year, we had a conversation with our sales leadership team around broadening our candidate pool beyond "the usual suspects" - those who had grown up in tech sales. One profile that came up was consultants with strong technical backgrounds. 

The issue is that this is a really hard profile to attract since many of these folks aren't necessarily looking for sales roles. 

So we made a post about this profile as one that could be a great match for sales. And within a few minutes Adrian Obleton saw my post and applied (using my referral link which you'll find in comments cause no gatekeeping over here!)

What stood out: Adrian has several years of consulting experience with exposure to GTM across many companies, he's a founder himself which suggested he'd be comfortable with our current stage where we're still in building mode, and he even studied computer science in undergrad which gave us confidence he could talk the talk with technical buyers. It was clear from our first conversation he could easily build the selling skills as he had everything else we'd want in a strong seller.

Adrian is currently doing a series of blog posts on his transition from consulting into sales (gonna drop that below too!) 

One thing Adrian talks about in his post is how consulting trains you to diagnose problems before jumping to solutions which translates well to discovery in sales, and they typically have strong business acumen since they're navigating complex organizations. But check out his post for more of the transferable skills between consulting and sales!

Couple of takeaways I hope y'all will have from this post:
1. If you're currently hiring, think about other experiences that may have built the skills you need on your team to help you expand your profile. 
2. If you're open to those unique profiles, just put it out in the world with a post like I did - you may just get the perfect applicant!
3. And most importantly, if you're someone who sees some of yourself in Adrian's journey, then check it out and apply for an AE role at Zapier!

ID Dataweb

Director of Marketing & Lead Generation

•Spearheaded the development and execution of ID Dataweb's entire marketing infrastructure from the ground up, implementing marketing strategies to achieve business objectives, driving growth and brand visibility. 
•Founded the marketing team, growing from a team of 1 to team of 5 within 6 months.
•Built and implemented comprehensive marketing operations, including CRM, email marketing, and automation platforms to drive demand generation and lead nurturing (HubSpot, Google Analytics, etc.). 
• Oversaw the marketing budget, ensuring efficient resource allocation and achieving maximum ROI.
• Planned, executed, and evaluated multi-channel marketing campaigns, enhancing engagement and conversion rates.
• Enhanced the company's brand image and reputation through consistent and impactful messaging.
• Directed the creation of compelling marketing materials, including content, graphics, and multimedia assets.
• Led social media, and email marketing initiatives to boost online presence and drive digital engagement.
• Analyzed marketing data to measure campaign effectiveness, providing performance reports and insights for optimization.
• Led a full brand overhaul, including the redesign of ID Dataweb’s website, logo, and design protocols, ensuring a cohesive and modern visual identity across all marketing channels.
• Built and maintained relationships with partners, influencers, and other key stakeholders.
• Organized and managed marketing events, trade shows, and promotional activities, ensuring successful execution.
• Hired, trained, and mentored a marketing team, ensuring scalability and alignment with business goals.

Director of Marketing

Bioforce USA

• Managed strategic partnerships with Broadway Shows and Performers for Grether's Pastilles

Grether's Influencer & Partnerships Manager

• Managed strategic partnerships with Broadway Shows and Performers for Grether's Pastilles
• Developed influencer marketing efforts for 7 brands and 5 new product releases. 
• Kept a pulse on emerging influencers and trends through various social media channels
• Established and maintained regular communication between the brands and influencer partners 
• Actively sourced and negotiate over 500 new influencer partnerships
• Coordinated ongoing partnerships with influencers by providing seed products
• Collaborated with over 800 influencers resulting in increased revenue and heightened brand exposure.
• Achieved a 10% growth in social media following by strategically partnering with influencers.
• Developed and delivered educational content tailored to influencers, resulting in a 45% increase in content effectiveness and brand resonance.

Influencer Marketing Manager

Rodeo Software

• Developed onboarding workflows that led to a 40% increase in reaching Aha moment with a 90% open rate.
• Produced, filmed, and edited on-camera content for social media and product support articles, resulting in a 15% increase in user engagement and a 60% decrease in customer support inquiries.
• Led the redesign and launch of the help center for the new product "Rodeo Drive," improving user experience and accessibility resulting in a 92% self-serve rate. 
• Developed product marketing plan across 5 countries, 3 languages, and 2 apps.
• Executed email communication strategies with a 54% open rate, driving product adoption and upsell.
• Fostered product synchronicity across departments, ensuring cohesive messaging for 2000+ users.
• Designed and optimized Intercom strategies, using logic workflows and automations to nurture leads, onboard new customers, and convert free accounts to paid subscriptions.
• Acted as the de-facto Product Manager for the US Market, aligning marketing initiatives with market needs.
• Utilized data analysis to measure and optimize all customer touch points, informing customized marketing strategies.
• Led market and competitor research initiatives, interviewing customers and analyzing 24 competitors.
• Collaborated on the product roadmap, prioritizing features that best serve target personas.
• Created value propositions, messaging, case studies, and collateral to support engagement.
• Implemented user feedback mechanisms to drive continuous product improvement and customer satisfaction.
• Developed and executed go-to-market strategies for product launches, driving awareness and adoption by 20%.
• Collaborated with cross-functional teams to ensure alignment and synergy in product marketing efforts.

Product Marketing Manager

iLife Technologies

• Developed and maintained a comprehensive help center utilizing written and video resources to facilitate user onboarding and support.
• Created compelling content across various channels including social media, email campaigns, paid media, blogs, and webinars to drive engagement and brand visibility.
• Oversaw social media presence on platforms such as LinkedIn, Facebook, and Instagram, ensuring consistent messaging and audience engagement.
• Conducted ongoing A/B testing of copy to refine messaging effectiveness, continuously enhancing content performance and optimization strategies.
•Established and maintained a comprehensive help center through written and video onboarding, reducing customer support tickets by 15%.
•Crafted compelling copy for various channels, including social media, emails, paid media, blogs, and webinars.
•Managed social media presence on LinkedIn, Facebook, and Instagram, driving a 12% rise in follower growth and engagement.
•Conducted ongoing A/B testing of copy, leading to a 42% improvement in click-through rates and conversion metrics.

Content Marketing Manager- Interim

Eversound

• Directed the redesign and successful launch of Eversound's streaming platform (SaaS), resulting in a 58% increase in Monthly Active Users (MAU) and attaining a Net Promoter Score (NPS) of 9.
• Spearheaded the Scrum process and facilitated cross-functional sprint planning meetings, ensuring efficient project execution and alignment with strategic objectives.
• Supervised a team of 18+ content creators and managed the entire content schedule and budget, optimizing resource allocation and content quality.
• Implemented regular reporting mechanisms, including weekly, monthly, and quarterly Google Analytics reports, to track performance metrics and inform strategic decisions.
• Developed and maintained a comprehensive digital product Bible, serving as a centralized repository for training materials, issue tracking, change management, and feature documentation.
• Collaborated with engineering team to prioritize and implement user feedback, driving product improvements and enhancements.
• Conducted market research and competitor analysis to identify emerging trends and opportunities for product innovation.
• Developed product roadmaps and feature prioritization based on customer needs and market dynamics.

Associate Product Manager

• Achieved Company-wide recognition, earning an achievement award within the first quarter for outstanding performance.
• Implemented ongoing recruitment efforts to onboard 15 new content creators, ensuring a steady stream of fresh and diverse content.
• Orchestrated the scheduling of live programming content, optimizing viewer engagement and retention.
• Acted as editor-in-chief, maintaining quality standards and consistency across all content outputs resulting in a 37% increase in audience satisfaction ratings.
• Directed the management and production of in-house content, overseeing the creation process from ideation to publication.
• Developed and executed a comprehensive content strategy and production plan for a members-only content platform, aligning with organizational objectives.
• Developed push notifications, emails, and social media to effectively deliver and promote content to the target audience, resulting in a 42% increase in content consumption across platforms.

Content Manager - Analyst

The United Methodist Church

• Developed and supervised the comprehensive music curriculum, ensuring alignment with organizational goals and objectives.
• Spearheaded recruitment and management efforts for the entire music team, including staff, musicians, and volunteers, fostering a collaborative and high-performing environment.
• Directed and coordinated activities for multiple music ensembles, including the Chancel Choir, Praise Band, and Handbell Choir, overseeing rehearsals and performances.
• Managed an extensive choral library, maintaining organization and accessibility for ensemble use.
• Administered an annual budget, optimizing resource allocation to support music program objectives effectively.
• Led social media efforts for music-related events and activities, enhancing visibility and engagement within the community.
• Contributed to the planning and coordination of a multi-site church calendar, ensuring seamless integration of music-related events.
• Orchestrated the annual performance of Handel’s Messiah with orchestra, showcasing artistic excellence and contributing to the church's ministry.
• Authored content for the congregational newsletter and emails, effectively communicating with the lay membership to foster community engagement and involvement.

Director of Music and Media

Benchmark Senior Living

• Built year round educational and enrichment curriculum for 30 residents. 
• Managed internal communication, ensuring effective coordination and flow.
• Managed hiring, onboarding, and direction of 5 staff members. 
• Orchestrated diverse activities to enhance resident experience and well-being, resulting in a 25% increase in resident satisfaction scores.
• Facilitated hiring, aligning talent with departmental needs.
• Coordinated arrangements with vendors, performers, and volunteers to enrich resident events, resulting in a 15% increase in event attendance.
• Recognized with spot awards for exemplary performance and contributions, receiving 4 awards within first 10 months.
• Collaborated with management to optimize operational efficiency and community experience.
• Played a key role in safeguarding resident well-being and preventing abuse, resulting in a 50% decrease in incidents.
• Pioneered dynamic, engaging activity programs on a seven-day-a-week basis.
• Led the planning and execution of one-on-one, small group, and large group activities, catering to diverse resident preferences and needs.
• Produced and distributed high-quality monthly newsletters, calendars, and daily activity schedules, adhering to strict timelines to keep residents informed and engaged.

Technology Specialist and Engagement Coordinator

Harvard University

• Initially hired as a temporary resource, subsequently retained for the entirety of the project duration based on outstanding performance.
• Spearheaded the transition process for general education documentation procedures, facilitating seamless adaptation to digital platforms.
• Functioned as an editor, refining and enhancing the quality of colleagues' contributions to ensure alignment with project objectives.
• Diligently monitored and identified inconsistencies within the system, proactively addressing and resolving issues to maintain data integrity.
• Exceeded project timelines by delivering completed tasks ahead of schedule, demonstrating efficiency and effectiveness in project execution.

Digital Migration Analyst

Brighton The Day Blog/ Brighton Keller the Influencer

• Administered and organized the blog, ensuring content alignment with strategic goals and audience engagement.
• Managed purchasing finances, optimizing budget allocation for procurement needs.
• Orchestrated calendar management operations, synchronizing schedules for efficient workflow.
• Streamlined inventory organization, implementing systems for effective tracking and management.
• Oversaw transportation logistics, coordinating timely and cost-effective delivery solutions.
• Captured visuals as the designated photographer for blog and Instagram posts, maintaining visual consistency and brand identity.

Assistant and Marketing Analyst

Baylor University

• Oversaw the optimization and engagement strategies across the department's social media platforms.
• Maintained and updated the department's website utilizing HTML and other relevant technologies to ensure optimal functionality and user experience.
• Executed marketing campaigns and initiatives to promote the department's objectives, leveraging data-driven insights and analytics.
• Provided support across various departmental activities as required, demonstrating adaptability and versatility in tasks.
• Coordinated and facilitated meetings and conferences, providing logistical support to board members, volunteers, staff, and attendees to ensure seamless execution and impactful outcomes.

Digital Marketing Analyst

Experienced B2B SaaS Marketing Manager with over a decade of expertise in content creation, sales enablement, data analysis, product marketing, and influencer marketing. Passionate about making products more accessible, inclusive, and enjoyable. Notably, at Rodeo, developed and delivered tailored educational content, driving a 45% increase in content effectiveness and brand resonance.

Corrie H.

Thrilled to announce I am part of the CMO Alliance 500! 

It is a list of 500 global leaders actually doing the work.

I am honored to be included.

Full-stack marketing leader with proven experience scaling operations from scratch, leading brand transformations, building teams, and driving measurable growth across the Theatre, Video, and Entertainment industries.

I am so tired of the Pitch Slap. 

If you Pitch Slap me, I will remove you as a connection. 🥰

taplio

The Battle

Bonnie Dilber

Corrie H.

Followers

Posts

Engagements

Likes

Performance ScoreBonnie Dilber's LinkedIn Performance

Performance ScoreCorrie H.'s LinkedIn Performance

Ready to grow your LinkedIn presence?

taplio

The Battle

Bonnie Dilber

Corrie H.

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Bonnie Dilber's LinkedIn Performance

Performance ScoreCorrie H.'s LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreBonnie Dilber's LinkedIn Performance