Bonnie Dawn

Founder

Jackrabbit Learning Experience

LX Consultant

In this role, I managed a team of 12 to implement online masters degree programs for a portfolio of 50+ top tier university partners representing over $100M in target revenue.   We served as the primary touch point between the internal delivery teams and university partner leadership, ensuring successful relationship management, effective scoping of requirements, online curriculum design, program build & budget, faculty experience, and had bottom line responsibility for quality, on-time delivery, and data-driven continuous improvement efforts.  

Main collaborator and leader in building the Curriculum Development team from 5 to 30 in 2.5 years, including setting strategy, building process, hiring, organizational design, role clarity, career pathing & competency development, and performance management.

Leader in establishing the Learning team’s value proposition & messaging for partners throughout each phase of the program lifecycle.  This included developing consistent and clear customer-facing presentations, as well as internal cross-functional training materials for a rapidly evolving portfolio of degree products, services, and platforms.

Main collaborator on 2U’s Learning Experience Framework, which distilled the company’s research -based learning design methodology.  My role was to inform development of early prototypes, lead the market testing efforts with partners, and advocate for partners to inform product launch and messaging.  

Led and pioneered the product development, messaging, market testing and pilot phases for 2U’s groundbreaking Social Work placement product, the Virtual Field Experience. I also sold the product into partner programs and managed the implementation, student feedback, development of KPIs, and drove enhancements.

Lead business sponsor for several strategic process initiatives to drive efficiency, enable continued program growth, and enhance the partner experience with existing resources.

Senior Director, Curriculum Development

Oxford University Press

-Led global cross-functional team of 5 to define and deliver new LMS interoperability digital strategy in support of $55M English Language Teaching publishing portfolio.
-Directed all aspects of solution testing with customers from global key accounts valued at over $15M.  
-Analyzed qualitative and quantitative market research to inform strategy, roadmap, and product requirements. 
-Collaborated with Content, Digital Delivery, Marketing, Sales, and Support team stakeholders to scope business impact, develop business cases, plan and ensure successful market launch.

Digital Solutions Manager

Higher Education division of John Wiley and Sons

-Led the strategic growth plan and publishing portfolio for $10M Biology & Environmental Science list.  Consistently exceeded acquisition and revenue targets. 
-Identified market opportunities through competitive analysis and executing market research activities.  --Sourced authors and SMEs to create market-leading products, and successfully drove winning go-to-market strategies to ensure revenue targets.
-Championed the portfolio of biology products at global sales meetings, collaborated with marketing to develop value proposition & messaging, and presented at high-stakes sales presentations.
-Managed Wiley’s innovative OER/publisher partnership with OpenStax College. Market-tested, sourced, and launched the first OER + adaptive learning assessment product in Introductory Biology.  Received 2015 Director's Award for Editorial Innovation.     
-Received 2014 Editorial Competitive Signing Award for acquiring prestigious Cell Biology author team.

Senior Acquistions Editor | Biology and Environmental Science

-Led team of 5 content and media editors to ensure delivery of 10-15 digital education products per year on time and within budget.    
-Developed early prototypes and workflows for new interactive e-books, new LMS platforms, and online educational products.     
-Designed and led customer focus groups and market research activities to drive effective product development and value propositions.
-Presented at global sales meetings,  yearly customer-facing marketing events, and championed products in high-stakes sales presentations.

Senior Product Designer | Biology, Nutrition, and Environmental Science

-Served as primary business lead for Wiley's question authoring tool, gathering market intelligence and customer needs to inform product requirements and enhancements
-Primary collaborator on CMS design, rollout, and migration.
-Led pilot and UAT phases for new platform implementation by overseeing the first product to be delivered through the new tool, driving enhancements to support customer needs, and providing direction and feedback to the engineering team.

Manager | Content Technology Initiatives

Bonnie Cabot

Theodore’s Books

• Hired to develop and oversee overall store operations for up and coming bookstore, including day to day sales, personnel, inventory management, including front and back list buying, store partnerships, bulk sales, and creating new revenue streams.
• Successfully grew YOY sales by utilizing Bookstore Management Scorecard to monitor and analyze key monthly sales metrics
• Set monthly and yearly sales goals based on ABA ABACUS data for stores in early stages of growth
• Communicated on a daily basis with publishing sales reps, in-store events team, owner, and booksellers to maintain flow of information on author, book, and major industry updates
• Cultivated and maintained strong relationships with sales reps at major publishing houses, including Penguin Random House, Simon & Schuster, Macmillan, Harper Collins, Hachette, and W.W. Norton through seasonal front list buying, weekly reorders, special and bulk orders, and author updates

General Manager and Buyer

The Acceleration Project

• Provided strategic advice to Spanish-speaking small business owners to accelerate growth and support local economies
• Assessed client needs and created structured, action-oriented plan to drive short-and long-term growth

Consultant

The Ed. Foundation, non-profit education foundation

•	Raised awareness of The Ed. Foundation through an increased on-line presence, including the design and launch of a new website and leveraging various social media channels (i.e. Facebook, Constant Contact, Twitter)
•	Led design, development and launch of new The Ed. Foundation brand and logo by building consensus among the Executive Board, engaging outside agencies and managing the overarching rebranding process
•	Utilized multiple marketing channels to publicize major events (i.e. Grant Awards Ceremony, Milestone $1Millionth dollar of Donation) and increase number of donors and dollars donated
•	Created greater awareness of grant recipients by partnering with the VP of Grants and establishing a marketing plan that includes video and photo that is shared through various social media outlets
•	Established relationships with local media in order to increase the number of The Ed. Foundation articles and photos made visible to a broader audience
•	Led a dedicated team of 4-6 volunteers for independent, not-for-profit organization with the objective of raising funds and awarding grants to expand educational opportunities for all students in the Port Washington Public Schools
•	Developed and implemented an operating model with clear roles and responsibilities to support the foundation’s growth, including 37 new grants this school year

Head of Marketing and Communications, Educational Grants

American Express

•	Key member of 5-person team responsible for managing marquis client relationship, including the P&L as well as all promotions, email campaigns and a co-branded website
•	Synthesized and analyzed performance results for one of the leading small business credit cards, resulting in a 35% increase in enrollment
•	Oversaw the full life cycle of direct mail campaigns; conducted comprehensive spend and performance analysis to help form strategic growth decisions for leading partnership programs
•	Led 6-person committee to develop and launch New Hire Orientation Toolkit to create a more consistent, comprehensive on-boarding experience;  involved focus groups and 1:1 interviews; Delivered New-Hire training 
•	Prepared and presented Executive Overview for senior management to evaluate, develop and market new cobranded credit products
•	Promoted 3 times over a 5-year period, with increasing management, people and project oversight responsibilities; transitioned to part time virtual consultant

Strategic Partnership Senior Manager/Consultant

Barefoot Contessa

Hired by Ina Garten to test recipes and bake pastry products in fast-paced gourmet food store

Kitchen Crew Member

Penguin Random House

• Led cross-functional teams to develop marketing promotions for trade books in academic markets
• Analyzed quantatative sales data and national college stores data to detrmine impact of promotional campaigns and increased college course adoption
• Initiated and executed development of direct mail catalogs targeted to over 100,000 professors and librarians resulting in course adoption and professor endorsements
• Successfully negotiated with five division representatives to select books for promotion that established improved corporate relationships among all divisions

Marketing Manager, College and Library Markets

•	Managed applications for national awards recognizing outstanding children’s books; member of core team responsible for managing the process that resulted in Newbury Honor Medal (The Watsons Go to Birmingham: 1963)
•	Prepared for and represented Random House at national trade shows targeted at teachers, educators and librarians that yielded hundreds of attendees; Liaised with authors regarding book promotions and conferences
•	Developed marketing promotions targeting over 100,000 primary and secondary school educators, resulting in increased classroom adoption
•	Managed freelance classroom guide writers and oversaw development and updating of guides

Assistant Marketing Manager, Books for Young Readers

Davis-Kidd Booksellers Inc.

• Assisted with and promoted author events and served as bookseller

Publicity Coordinator and Bookseller

Accomplished and detailed oriented sales and consulting professional who possesses extensive publishing knowledge and demonstrated experience in business development, marketing, merchandising and management. Expertise in strategic operations, account management, partnership building, product creation and customer service. Excels at problem-solving and translating data into actionable insights. Exemplary communication, interpersonal, cross-functional collaboration and leadership skills.

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Bonnie Cabot

Becky Schamis

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