Bojan Maric

Content Distribution 

We help VC backed startups leverage SEO to build massive audiences that convert into users and customers. 

Learn how drove nearly 100,000 paid customers for an A16z backed startup @ https://contentdistribution.com/seo-case-study

❌ No backlinks
❌ No technical BS
✅ Just GREAT content

Repeatable systems to win again, and again:

✔️ 0 to 47,000 organics/month in 13 months for AnyLeads.com
✔️ 0 to 103,000 organics/month in 13 months for LogicInbound.com
✔️ 0 to 116,000 organics/month in 13 months for Doggypedia.org
✔️ 0 to 119,000 organics/month in 16 months for a subscription DTC
✔️ 0 to 166,000 organics/month in 13 months for CampusReel.org
✔️ 0 to 1,500,000 organics/month in 24 months for DoNotPay.com

Tap a link below to learn how.

Chief Operating Officer

Director of SEO

Workello

Workello is a pre-hire assessment platform helping content teams filter through hundreds of writing candidates to identify and hire the top 1% with pre-hire writing tests. 

1. Signup in 30 seconds
2. Distribute your job ad (LinkedIn, Facebook, Indeed, etc)
3. Watch candidates stream into your hiring dashboard
4. Send pre-hire tests to your most promising
5. Hire the top 1%.

Co-Founder

Fat Graph Content Ops

The largest content ops community on the internet with 3,000+ systems focused content marketers & SEOs.

Join 3,000+ marketers @ fb.com/groups/contentdistributionengine

What to expect:
1. How to find, hire, onboard and manage writers and editors
2. Creating a culture of documentation
3. SOPs, processes, and knowledge bases
4. Examples, templates, and samples
5. Weekly AMAs with marketers from your favorite brands

Administrator

Cross Country Movers

SEO Manager

Widewalls Ltd

Responsibilities:
- devising content strategy
- planning and executing content creation 
- devising and executing the platform’s SEO strategy
- running a team of two Senior Editors and ten content writers / junior editors
- coordinating with the IT team, regarding UX/UI
- performance reporting and regular reporting to CEO
- content management for external clients (including blog building and on-site event coverage)

Content Manager

Responsibilities:
- executing content creation
- developing the platform’s SEO strategy with the CEO
- developing content calendar
- running a team of six content writers / junior editors
- creative and technical editing of writers’ content (app.50 articles per week)

Senior Editor

Responsibilities:
- writing 8 to 14 500-word articles per week, on Contemporary, Urban and Street Art
- on-page editing of articles

Content Writer

Building Workello.com to help teams scale content production.
My career in numbers since 2020:
Organic Visitors Generated -->	30,000,000+
Pages Published -->	12,000+
Content Verticals -->	213
Keywords on Page 1 -->	250,000+
SEOs Using Our SEO Tools -->	3,500+
SEOs in Our Community	--> 7000+
Writers Hired -->	100+

Founder of Raven | Founder brand agency for B2B | Capture mindshare, win market share | 3x Head of Marketing

Building Raven, a founder brand agency. Privileged to be working with some of the finest B2B brands and helping them become the #1, top-of-mind choice for their ICP.

You can book a time with me here to see if we'd be a good fit: https://tidycal.com/raven-agency/founder-brand-discovery

Apply to join Raven, the founder brand community (+70 founders & execs from Paddle, Databox, Semrush, ProductLed, etc): https://airtable.com/app4A5y8I7xmfMULL/pagPaWPURQz1q5nwO/form

Ognjen Bošković

this is the only growth framework you'll ever need

Founder of Raven | Founder brand agency | 3x Head of Marketing | Community notes guy

Semrush gets acquired for $1.9B by Adobe. A few days later, Ahrefs casually points out that Adobe is Ahrefs customer. Tim Soulo, a badass move!

State of b2b messaging: can't get any worse
Demandbase: hold my beer

A proper word salad:

- the only
- pipeline
- AI
- built for growth
- at scale
- smarter insights
- agent-led automation
- new ways to power pipeline growth

They even 'anticipate what gtm teams need before they do'!

Still, I'm sure they could add a few more buzzwords...

I can't afford to pay you $1.5M/y, but Raven signed 3 new clients this month so I'm looking to hire +1 more Head of CEO Content.

Raven is a founder brand agency, working with top 1% B2B companies (check my profile).

We just onboarded 3 new clients and pipeline never looked healthier.

So, if you're on top of your game as a:

- ghostwriter / copywriter
- content marketer
- ex journalist

We'd love to have you.

I'm quite picky, so here's what the right candidate looks like, BEYOND good writing:

- Business acumen (in B2B, ideally GTM tech)
- Write fast, learn fast (no 1-2 week turnaround)
- Ability to match the style of a founder or exec
- Can turn messy transcripts into well-formatted posts
- You can find the right insights in a pile of information
- You've successfully written for LinkedIn

If you want to apply, the process is simple:

fill out the form (in the comments) > provide samples + your rates > do a paid test > know the outcome in a week

Looking forward to working with you. 

I'm obviously biased but I think you'll rarely stumble upon a chance this good.

We'll work hard, the expectations will be high and you won't GET RICH QUICK, but you'll get to work with top 1% B2B brands and learn as much as you can handle from them + me.

Perfect time to join and be a founding member and grow with the agency.

PS. Please don't apply if you only created SEO/blog content and never wrote specifically for LinkedIn. It's a very different game and in my experience, someone who grow up in SEO often can't master social.

[rant] If you thought Martech was competitive (15,000 vendors), wait until you see the LinkedIn ghostwriting landscape (+2,000 agencies, 20-30k+ solo gws)...

When you combine this competitiveness with a few other factors...

- Low barrier to entry
- AI content creation
- 'get rick quick' motivations
- demand boom in the last 2 years...

You get a lot of bad actors who ruin the reputation of the entire profession with their...

- False credentials ('we work with a16z and Sequoia ...')
- False claims ('we'll pay $1.5M for head of ceo content')
- False promises ('we'll generate $XXM for you')
- One-size-fits-none AI slop (you see it everyday)
- Acts of plagiarism (can't tag them, I'm blocked 🤠)

So when's you're operating in an industry known for its lack of ethics...

Simply being the good guy and putting truth and integrity above anything else can easily become a huge competitive advantage.

I know this was a very pessimistic rant but what I actually wanted to do is to give a shoutout to 2 of my competitors I respect a lot, Alec Paul and Finn Thormeier.

They're not rotten like most of this space. They're one of the (few) good guys in this space, so give them a follow (or even better, hire them).

Guys, keep up the good work!





PS. Might as well insert a little 'I'm hiring' blurb here...
 If you're a top 1% writer, and you DON'T fit the description from my rant above, Raven wants you to join our conspiracy!

I'm thrilled to announce Raven's Rule of 40 score is 180% (yoy growth rate 90% + profit margin 90%). The goal for 2026 is:

- 110% YoY growth rate
- 80% profit margin

(for a founder brand agency, anything under 150% Rule of 40 score honestly doesn't make sense)

The main bottleneck in hitting these goals is... me (duh).

I have to force myself to NOT work on acquisition because we simply can't take on any more clients right now (ping me in Q1!). So now I'm spending most of my time on delivery, hiring and operations.

To hit the above goals in 2026, we'll have to double our content production capacity by:

- (asap) Adding 2 freelance writers to the pool
- (Q1) Moving 1 part time strategist/writer to full time
- (Q2) Hiring +1 more FTE strategist/writer
- (Q3) Moving my AI/operations specialist to part-time

As always, finding great content talent is real tough. In the last hiring cycle alone, I went through 162 applications, tested 5 and hired just 2.

So, if you know where to find the link, I'm always looking for top 1% ghostwriters / content marketers / 'head of CEO content'...

Week #10 of posting a photo of an epic castle as a reminder that brand is the ultimate moat.

(Hohensalzburg Castle, Austria)

I changed all Raven content production statuses from 'In progress' to 'Thinking'
we’re an agentic AI startup now

Week #12 of posting a photo of an epic castle as a reminder that brand is the ultimate moat.

(Czocha Castle, Poland)

Last BFCM, I was selling my Founder Brand Playbook for $250 (50% off). Since then, I stopped selling courses & focused on Raven, my agency (grew 90% yoy).

In that year, Raven flew a lot higher:

- 13 new clients signed
- 2 from my tier 1 account list (of 3)
- 90% yoy growth rate (6 figures)
- maintained a profit margin of 90%
- 3 freelancers + first part-time hire
- great client retention, anecdotal churn

The part I'm most proud of is that I'm eating my own dog food: all this growth came from building a founder brand on LinkedIn.

My last 365 day stats aren't even that great: 4,969 new followers, 844,335 impressions. Just like most founders, I'm busy working on product (fulfillment in my case), so I only put in like 10% effort into LinkedIn (mostly screwed around with memes & calling out lame LinkedIn gurus).

Despite half-assing it, it was enough to close 13/17 clients on the first call ($50,000-$60,000 ACV).

So...

If you're an equally busy founder past $1M ARR, or a marketer supporting the founder/execs in building their brand equity on LinkedIn...

This BFCM, I'm giving away this playbook, 95% free. 95% because I'll ask you to comment + like this post to get it.

Before you sigh 'oh another lame comment for access post', let me tell you what's gonna happen once you do that:

- I'm NOT gonna double-gate it (no email capture)
- I'm NOT gonna ghost you
- I'm NOT gonna pitch you my services (not my style)
- I'm NOT gonna retarget you or add to a sequence
- I'm NOT gonna send you a crappy AI-generated doc

I'm just gonna manually send you the most detailed founder brand guide out there, built on insights from my 7-years in marketing and from working with +25 founders & execs (from brands you probably know, see my profile).

Based on what people said about it so far, you'll probably also think 'finally, a comment for access resource that doesn't suck'.

Rant over.

Comment + like and I'll send the Founder Brand Playbook.

Week #11 of posting a photo of an epic castle as a reminder that brand is the ultimate moat.

(Füzér Castle, Hungary)

taplio

The Battle

Bojan Maric

Ognjen Bošković

Followers

Posts

Engagements

Likes

Performance ScoreOgnjen Bošković's LinkedIn Performance

Ready to grow your LinkedIn presence?

taplio

The Battle

Bojan Maric

Ognjen Bošković

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Ognjen Bošković's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreOgnjen Bošković's LinkedIn Performance