Blake Wisz

Chasing Creative

Our agency provides swift, creative, and impactful solutions for C-suite leaders and founders of SMBs looking to scale. Operating across B2B, Ecommerce/DTC, and tech markets, we specialize in content development, high-end video production, performance marketing, and Webflow/WordPress websites.
With a proven track record in industries ranging from smart-building, lighting, data centers, and real estate to non-profit and SaaS, we approach challenges with creativity, technical expertise, and enthusiasm. 

Recent wins include scaling traffic and lead flow for WTEC, launching new websites for OSI Global and Bryte Light, and producing case-study videos for partners like Perdue Office Interiors and 1547 Critical Systems Realty.

Whether stepping in as a fractional partner or serving as a full agency extension, we bring clarity, execution, and measurable growth. Our portfolio and case studies demonstrate how we’ve helped companies improve visibility, generate qualified leads, and strengthen brand presence.

Motivated, confident, and driven, we’re committed to unlocking your business’s full potential—and doing it with speed, creativity, and impact.

Founder & CEO

Axeptio

Marketer & eCommerce Advocate 

Marketing Advisor

Ambassador

Warmly,

Advisor

Littledata

Head of Marketing

Growth Marketing Manager

Wired2Perform®

Vice President of Marketing

Tim Tebow Foundation

Marketing Manager

Our Daily Bread Ministries

Global Marketing Manager

Marketing and Brand Manager

Marketing Media Specialist

Marketing Internship

Shutterstock Custom

Content Creator - Contributing Advertising Photographer

Head of Marketing @ Littledata | Advisor | Photographer 250M views & 1M Downloads on Unsplash

I lead a boutique marketing agency for websites and video and step in as a fractional marketing leader when teams need senior execution—not theory.

Recent highlights: launched new websites that lifted organic traffic within 60 days, paired with consent‑first analytics (GA4/GTM server‑side + CMP) so sales actually sees who’s engaging. I’ve driven multi‑channel demand gen across Google, LinkedIn, and Meta, turning content and video into qualified pipeline—not just impressions.

What I’m good at
Websites: Webflow & WordPress/Elementor, CRO, landing pages, site speed, SEO foundations.
Video: short‑form customer stories, ads, UGC‑style assets to warm retargeting and sales enablement.
Performance: SEO/SEM/PPC, LinkedIn Ads, Meta Ads, UTM governance, GA4, GTM (server‑side), Looker Studio reporting.
Ops: attribution, lead scoring, HubSpot/Klaviyo automations, clean dashboards sales actually uses.
Privacy: GDPR/CCPA‑aligned consent (Axeptio CMP) without killing conversion.

Signature wins

Rebuilt a B2B site + content engine → organic traffic up in 2 months, better account visibility for sales.

Grew agency revenue triple‑digit YoY while delivering enterprise‑level reporting for SMB–mid‑market brands.

Produced 100s of brand assets; 10k+ followers and content viewed by large audiences.

Core competencies: Webflow websites, WordPress/Elementor, video production, SEO/SEM, PPC (Google/LinkedIn/Meta), CRO, A/B testing, UTM/attribution, GA4, GTM (server‑side), Looker Studio, ABM, marketing automation (HubSpot/Klaviyo), CMP/consent management (Axeptio), sales enablement, stakeholder alignment, vendor management.

Looking for Head of Marketing/Marketing Director or Fractional CMO engagements.

DM me here or tap Visit my website to see work and book a quick intro.

Founder

MARKETING SERVICES FOR B2B AND ECOMMERCE

Past Clients: 
Chronotize
FOAM-iT
smartengine wtec
Axeptio
Warmly.ai
Fractional VP of Marketing @ Flxpoint February-April 2024

And 100's of DTC brands for content and ad creation.

I’ve been seeing a wave of videographer job posts lately—and too many of them are packed with 🚩🚩🚩

A few common red flags:

🚩 “We need one video, but also 10 reels, drone footage, editing, motion graphics, and voiceovers.”
That’s not a solo project—that’s an entire media team. Be real about the scope (and budget).

🚩 Budget: $500–$5,000
This tells me you either don’t know what you need, or you’re hoping to get champagne on a beer budget. A single well-produced brand video alone can run $5K+.

🚩 “Looking for someone who can shoot, edit, and post all content weekly”
Cool, but are you supplying a brief? A shot list? Feedback loop? Or just expecting someone to magically “go viral”?

If you're hiring a videographer, clarity and respect for the craft go a long way. 

Good creative starts with a solid partnership—not vague expectations and an impossible to-do list.

🎥 Pro tip: If you want strategy and execution, that’s usually two roles (or a team).

Boutique Marketing Leader | Websites • Video • Performance | 11k+ network | Content and consent-first analytics for B2B Data Centers, Smart Lighting and Spaces, Manufactures, SaaS and DTC brands.

By placing storytelling at the core of consent, Axeptio breaks away from “consent fatigue” and reimagines compliance as a new growth lever. 

What was once a regulatory obligation now becomes a stage: a new communication channel where brands can engage audiences, build trust, and convert attention into performance.

Thanks for hosting the most beautiful Christmas Party Unicorp National Developments, Inc. 🎄🍾🎅🏼

Chasing Creative is taking notes on how to throw a great party!

No alternative text description for this image

I’m an incredibly direct person.

Lately I’ve been leaning on ChatGPT to help me tailor messages, but even then… people are people.

You can do the research, read the room, run the personality tests, and still land on a phrase that rubs someone the wrong way. So I try not to beat myself up chasing the “perfect” wording.

That’s also why I still value in-person so much. Meetings, time together, real conversations—it clears up what text can’t.

In the last week nearly all of our clients have booked more work for 2026 and reaffirmed their partnership with Chasing Creative. 

WHAT A GIFT BEFORE THE HOLIDAYS! 

Thank you to all our clients and friends we appreciate you.

Hiring in Palm Coast 👋

Chasing Creative is looking for a local Marketing Associate to help us support client growth + keep ops tight.

What you’ll do:
Help execute client marketing (content, campaigns, basic reporting, follow-ups)
Keep projects moving across our boards/docs/tools
Support website + creative workflows (Webflow/WordPress a plus, not required)
Build repeatable systems (checklists, templates, SOPs)

You’re a fit if:
You’re organized, proactive, and communicate clearly
You can juggle multiple clients without dropping details
You’ve got 1–3 years in marketing/ops/agency support (or equivalent experience)
You’re based in/near Palm Coast, FL (local only)

Interested?

DM me “Marketing Associate” or email: hello@chasingcreative.io

Include a quick intro + LinkedIn/resume + 2–3 examples of work.

If you know someone great in Palm Coast, tag them 👇

In 2025 I planned on doing fractional marketing for brands or SaaS companies. And we have done that.

But what has propelled our growth is our knack for getting things done with websites and videos. 

I've personally launched several websites and visited places all over the US and one international to create video content. 

No big budgets, no big crew, and no fluff.

The results are my clients are getting 50x the content without the massive price tag. 

Is it still an investment?  Yes. A partnership, 100% we need client review and feedback to get things dialed in. 

And we can't wait to build on this in 2026. 

Video was a passion that turned into a line item. Now that is cool. 

Chasing Creative

Grand Rapids, Michigan, United States (On-site)

Life is all about collaboration—that is fuel for us at Chasing Creative. Here is a little behind the scenes of our rooftop bar scene we staged at @sipontheroof for an upcoming video produced by Grey Matter Group. Thanks to SIP Cocktail Bar, Manifest Distilling, DuBlasé Whiskey, our models and crew for bringing great energy and passion to this project. 

Stay tuned to see how Grey Matter Group uses our secret (for now) drone shots for their latest project!

#jacksonville #staytuned #videography #cocktails

One intro can change the game for a small company like Chasing Creative. 

We've had current clients this year recommend us to 1-2 partners of theirs—the result has been a mix of projects and small but powerful MRR growth for a solo agency built around contractors. 

The result is new projects launched, creatives hired by our firm, and contractors hired by our firm to complete projects on their behalf. 

No managing an outsourced or internal team. Lite agency management and easy pivoting budget to new projects if something isn't working as a campaign or tactic. 

That is because our end goal is relationships and LTV. Not, big paydays and see you again in 5 years.

I've been running and gunning this week. Time for some RnR in Willamette Valley for a couple days.

Transparency and trust are at the core of what we do at Chasing Creative. 🌟 Every pitch is unique, tailored to meet the specific needs of our clients. 

We pride ourselves on providing clear timelines and honest numbers, ensuring sustainable growth for both our agency and our clients. Recently, a major brand thanked us for our transparency, highlighting the importance of building genuine relationships over quick profits. 

Let's continue to redefine what it means to be a marketing agency, Chasing Creative. 

#Transparency #SustainableGrowth #ChasingCreative

Let’s get creative—but that also means keeping things simple. A clear message travels farther. Most marketing is repeating the same offer and the same promise again and again. The style can shift and the format can change, but the core value should always be unmistakable. 

Follow Chasing Creative for more insights like this.

I've been working with and installing Axeptio's privacy compliance tool on my clients websites over the last two years. It's easy to install, has loads of built in options and stylization, and most of all its compliant in the regions that matter most. #cookie #privacy #consent

If you create content you are used to people taring a page from your strategy—this means you are doing it right. 

But you have to continue to create new ways to engage as old methods will be repeated and overdone. 

Finding new ways to engage with your current audience and network is key to business growth today. 

In 2026 you will see more transparency on LinkedIn—still professional in tone but drawing back the curtain a bit more. 

Just wait.

An update on Chasing Creative and how travel 🧳 has impacted our projects and growth over the years from the Vintages Trailer Park in Oregon! Chasing Creative

Momentum beats motivation. 🚀 

In my work with various clients, I've seen how overwhelming tasks and approval processes can dampen motivation. 

But when you build momentum through consistency, you achieve small wins and collaborate more effectively. 

Set a roadmap for your business, and watch motivation follow. #Momentum #BusinessGrowth #Leadership

Life feels different lately.
Less stress. More momentum. I’m genuinely excited about the work again. 

Some clients even say, “Why are you so fired up all the time?”

Easy answer: this is the dream.

Doing your own thing isn’t easy. I still delegate, still stay scrappy, and still get my hands dirty every day.

What has changed is clarity. Speed. And a real knack for finding solutions that actually move the needle for clients.

In 2025, we had one client that didn’t pan out. One. And that happens.

Everything else has been about alignment, execution, and building something sustainable—for us and the people we work with.

Momentum is a powerful thing when you’re clear on where you’re going.

Agency life isn’t about balance—and honestly, that fits me.

If you’ve worked with me, you know I move fast, have a lot of energy, and over-communicate by default.

When I took Chasing Creative full-time, it started with just a handful of clients and projects—enough to build a foundation, but not without pressure.

Going from a six-figure salary with benefits and equity to building from zero was wild.

What made it intense? A couple of retainers.

 What if one churned? How many months could we float?

That’s where planning mattered.

I knew one of my largest clients might shift budget. It made sense. And they did—cut the retainer in half.

But I saw it as a win.

They chose to keep working together, even at a smaller scope. And I felt the same—some clients feel like family. Budgets change. That’s real.

Over the last year, I focused on stacking smaller retainers—especially around website management.

 Affordable for startups and mid-sized teams, but meaningful when they compound.

That shift made losing 50% of one retainer far less painful.

And it works. One client saved $12K a year by leaving an agency charging double for similar work.

Why share this?

If you’re starting out: build a foundation first.

 Then add supporting pillars—services or offers that stack over time.

That’s how things stabilize.

 That’s how you grow without panic.

Rise & Run Media

Rise & Run Media is a results-driven digital marketing agency built for B2B businesses ready to turn online attention into real revenue. With over 7 years of experience across diverse industries, we've developed our signature 4 Phase Acquisition System—a proven roadmap: 

Awareness → Traffic → Leads → Sales

Our mission is simple: eliminate the overwhelm of digital marketing with clear, actionable strategies that actually move the needle. From growing your brand visibility to generating qualified leads and increasing conversions, we offer marketing services that are easy to implement and tailored to your goals.

At Rise & Run Media, we don’t just run campaigns—we build growth engines. Let’s turn your clicks into customers and scale your success.

Chief Executive Officer

University of Kentucky College of Social Work

The University of Kentucky College of Social Work promotes community and individual well-being through its translational research and scholarship, exemplary teaching, and vital community engagement. The College is committed to the people and social institutions throughout Kentucky, the nation, and the world. The College, like the University, is an organization that cultivates a diverse academic community characterized by interpersonal work professionals and scholars – leaders who will serve individuals, families, and communities through innovative and effective practices that are guided by cultural competence, systematic ethical analysis, and a keen and pragmatic understanding of the human condition.

Social Media Specialist

Synchronicity 

Social Media Manager

Bolt Marketing

Successfully developed and executed a B2B sales process, managing a team of 2 salespeople, resulting in two record months in a row and an 89% increase in revenue for the company.

Strategically leveraged LinkedIn ads to increase website traffic by up to 300%+ and improve the performance of the company's LinkedIn account, resulting in a 25% increase in lead generation, impressions, followers, and clicks.

Provided exceptional leadership and guidance to the sales team, helping the company get on track to achieve $1.2M in revenue while ensuring high levels of customer satisfaction and retention.

Business Development Manager

Digital Visibility Concepts

Quickly progressed through the ranks, earning 4 promotions and ultimately landing a senior role thanks to exceptional knowledge and expertise in Facebook Ads, TikTok Ads, Google Ads, and social media marketing management.

Successfully helped numerous clients build effective social media strategies that increase business awareness, traffic, leads, and sales, leading to a prominent role as the lead generation specialist for all 5 of the company's divisions under the CEO's direct supervision.

Spearheaded the rebuilding of the company's social media marketing department, resulting in a 50% increase in client retention, and leading the company to achieve even greater success in generating leads and increasing revenue.

Senior Ads Specialist

Don Jacobs

Assisted in the planning and execution of Honda, BMW, and Used Car sales events, ensuring smooth and successful events that were beneficial for the company and its clients. 

Managed, created, and analyzed content for all social media accounts, including Facebook, Twitter, and YouTube, leading to significant growth in Twitter followers by 80% and Facebook likes by 50%.

Collected and analyzed quantitative and qualitative data for marketing campaigns, leveraging insights to make data-driven decisions that increased the effectiveness and efficiency of the company's marketing strategies. Additionally, collaborated with the Brand Identity & Graphic Design Intern to develop engaging website content, ensuring that the company's online presence was engaging, informative, and up-to-date.

Marketing Team Member

A few years ago, I was deeply unmotivated — working high-pressure jobs with low pay, trying to provide for my family, navigating toxic leadership, and burning out fast. At the same time, I had just gotten married and welcomed my first son into the world. Life was full — but not fulfilling.

And yet, I knew I was called to more.

The only thing that brought me joy outside of family was the small side hustle I had — helping local businesses grow through content, strategy, and social media. It wasn’t replacing my income yet, but it was the first time I felt energized and impactful.

That side hustle became Rise and Run Media — a digital marketing agency helping B2B businesses turn clicks into revenue through content, LinkedIn strategy, and paid ads that actually convert.

I’ve had the opportunity to work with a variety of businesses — from SaaS and HR consultants to barber colleges and DTC brands. Along the way, I’ve learned that digital success isn’t about doing more. It’s about doing what works consistently across the right platforms.

🚧 Common Challenges B2B businesses face today:
→ Not knowing which platforms or formats to focus on
→ Struggling to create content that speaks to buyers, not just followers
→ Inconsistent or unclear lead generation systems
→ Disconnected brand messaging and visuals
→ Ads that cost more than they bring in

At Rise and Run Media, we help our clients fix those problems and implement lean, powerful digital systems built for growth:

Awareness → Traffic → Leads → Sales

💼 Results We're Proud Of:
✅ 431%+ Increase on LI Company page Impressions
✅ 4 closed deals in 30 days for a property management company
✅ 300%+ Increase on website traffic for a marketing agency
✅ $100K+ managed ad spend across (LinkedIn, Google, TikTok, Meta) 
✅ Managing ad spend for a six-figure brand 

💬 What some clients say:
"I have had an amazing experience with this company. They have gone above and beyond to help me reach out to more people, and Xavier has been amazing and patient with getting everything set up. I have been very happy with all the services I have gotten." 
— Alex Storms, CEO/Founder

"Professional, creative, and data-driven marketing solutions — exactly what we needed."
— Andrew Hunter, CEO, Willpower Resistance Bands

📩 Want to grow your B2B business with content, strategy, and paid ads?
Let’s talk.

→marketingwithxavierjohnson@gmail.com | 859-489-4486
Or DM me — always open to connect.

Xavier Johnson

After 7+ years in this industry, here's what no one tells you.

Business owners aren't confused because there aren't enough marketers.

They're confused because we all sound exactly the same.

We've built an industry where everyone copies everyone else's positioning, steals each other's frameworks, and competes on awards and follower counts.

Then we wonder why clients can't tell us apart.

Here's the truth I'm carrying into 2026: 

🎯 Differentiation isn't about being louder. It's about being clearer.

Stop trying to be everything to everyone. Get your niche dialed in. Then go deeper into your sub-niche.

When you can clearly articulate who you help and exactly how you transform their business, you stop competing altogether.

You become the only option for that specific person with that specific problem.

That's not theory. That's how you build a one-of-one market position.

The marketers who win in 2026 won't be the ones with the most impressive websites or the longest client lists.

They'll be the ones who made it crystal clear why someone should choose them over everyone else.

Not because they're better at everything. Because they're the only one who does what they do, for who they do it for.

-- ♻️ Found this helpful? Repost to help others🚀 Follow me, Xavier Johnson for more LinkedIn growth tips

Turning B2B LinkedIn into a Revenue System | DM Sequences, ABM Retargeting, and Full-Funnel Ad Strategy | Founder @ Rise & Run Media

Your ideal clients are on LinkedIn right now, searching for exactly what you offer.

But they're scrolling right past you.

Not because your solution isn't strong enough, because your presence doesn't signal authority where it matters most.

Here's how to fix it:

1. Optimize for search, not just feed

- Add your core expertise to your headline, use keywords your ideal clients actually search for, and make your about section scannable with clear problem-solution language.

2. Show proof in your featured section

- Pin case studies, client wins, or frameworks you've built to show what you've done, not just what you say you can do.

3. Create content that answers buyer questions

- Start answering the exact questions your prospects are asking before they buy (what objections do they have, what keeps them stuck) and the right people will find you.

4. Engage where your buyers already are

- Join conversations where your ideal clients are already commenting, add value without pitching, and show up where attention already exists.

The gap between being qualified and being visible is strategy.

-- 

♻️ Found this helpful? Repost to help others
🚀 Follow me, Xavier Johnson for more LinkedIn growth tips

Want to stop wasting time on LinkedIn content that doesn't drive B2B results?

Thanks to Drew Sutton for having me on the Drew Sutton Leadership podcast to talk about this exact challenge.

What if you could focus on one platform that actually connects you with decision-makers? 

Check out the full episode here → https://lnkd.in/eaTkZGSk

#Linkedin #B2B #Marketing #Leadership #DrewSutton

I spent 30 minutes this morning filtering through LinkedIn Sales Navigator.

I turned 11 million potential leads into 11 perfect matches who'd already viewed my profile and posted recently.

This is the kind of filtering that can change your outreach for the rest of 2025 and into 2026. Most people are still guessing. You're about to stop.

Most B2B professionals treat LinkedIn like a phonebook. 

They scroll, they guess, they hope someone responds, but Sales Navigator lets you reverse-engineer warm leads. You're not cold calling. You're reaching out to people who've already shown interest in what you do.

Here's exactly how I do it:

- Start with job titles. I filter for CEOs, founders, co-founders, marketing directors. That's my ICP.

- Add location. I'm in Kentucky, so I narrow it to my state. 11 million drops to 18,000.

- Filter by profile views. Now I'm looking at people who've actually checked me out. Down to 27.

- Add LinkedIn activity. I only want people who post. That gets me to 11 results.

These aren't random strangers. They're warm leads who already know my name, live nearby, and are active on the platform. 

That's who I'm reaching out to.

What's your lead generation strategy right now? Are you filtering this tight, or still guessing?

-- 
♻️ Found this helpful? Repost to help others
🚀 Follow me, Xavier Johnson for more LinkedIn growth tips

Last month, one of my clients spent $502.56 on LinkedIn ads.

The result?

24,000+ impressions. 217+ clicks. 66 booked demos with highly qualified prospects.

That's $3.62 per conversation with someone ready to buy.

Most people spend months posting organically and never get a single demo request. This client got 66 in 30 days.

Here's the difference:

1. They stopped guessing what worked

No more throwing content at the wall. We tested hooks, offers, and targeting until we found what converted. Then we scaled it.

2. They focused on the right metric

It's not about impressions or clicks. It's about cost per qualified conversation. At $3.62 per demo, the ROI was immediate.

3. They paired paid with organic

Ads brought visibility. Content built trust. The combination turned cold prospects into warm leads faster than either could alone.

4. They committed to consistency

$502.56 isn't a fortune. But it was consistent, tracked, and optimized. Small budgets work when the strategy is tight.

The gap between being qualified and being booked is execution.

You don't need a bigger budget. You need a system that connects your expertise to the people who need it most.

-- ♻️ Found this helpful? Repost to help others
🚀 Follow me, Xavier Johnson for more LinkedIn growth tips

B2B teams overcomplicate LinkedIn DMs.

They build multi-step sequences with perfect timing and value stacking.

But when it's time to actually talk like a human? They 
freeze.

This year I've watched teams struggle with the same 
gap:

Beautiful frameworks. No human like touch.

Here's what I learned:

Avoid:

• Treating DM flows like email sequences.
• Sending assets without context or warmth.
• Following scripts word-for-word.
• Ghosting after the first reply.
• Building perfect systems without considering the human factor.

Do instead:

• Write like you're texting a colleague.
• Frame assets as conversation starters, not downloads.
• Use frameworks as guides, not scripts.
• Show up consistently in the follow-through.
• Train teams on being human, not just following steps.

You can design the perfect system.

But if people don't know how to be human in the execution, it falls apart.

The best DM strategy isn't the most sophisticated one.

It's the one your team can actually execute without sounding like a robot.


-- ♻️ Found this helpful? Repost to help others
🚀 Follow me, Xavier Johnson for more LinkedIn growth tips

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Blake Wisz

Xavier Johnson

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taplio

The Battle

Blake Wisz

Xavier Johnson

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Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Blake Wisz's LinkedIn Performance

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