Blake Wisz

Head of Marketing @ Littledata | Advisor | Photographer 250M views & 1M Downloads on Unsplash

I lead a boutique marketing agency for websites and video and step in as a fractional marketing leader when teams need senior execution—not theory.

Recent highlights: launched new websites that lifted organic traffic within 60 days, paired with consent‑first analytics (GA4/GTM server‑side + CMP) so sales actually sees who’s engaging. I’ve driven multi‑channel demand gen across Google, LinkedIn, and Meta, turning content and video into qualified pipeline—not just impressions.

What I’m good at
Websites: Webflow & WordPress/Elementor, CRO, landing pages, site speed, SEO foundations.
Video: short‑form customer stories, ads, UGC‑style assets to warm retargeting and sales enablement.
Performance: SEO/SEM/PPC, LinkedIn Ads, Meta Ads, UTM governance, GA4, GTM (server‑side), Looker Studio reporting.
Ops: attribution, lead scoring, HubSpot/Klaviyo automations, clean dashboards sales actually uses.
Privacy: GDPR/CCPA‑aligned consent (Axeptio CMP) without killing conversion.

Signature wins

Rebuilt a B2B site + content engine → organic traffic up in 2 months, better account visibility for sales.

Grew agency revenue triple‑digit YoY while delivering enterprise‑level reporting for SMB–mid‑market brands.

Produced 100s of brand assets; 10k+ followers and content viewed by large audiences.

Core competencies: Webflow websites, WordPress/Elementor, video production, SEO/SEM, PPC (Google/LinkedIn/Meta), CRO, A/B testing, UTM/attribution, GA4, GTM (server‑side), Looker Studio, ABM, marketing automation (HubSpot/Klaviyo), CMP/consent management (Axeptio), sales enablement, stakeholder alignment, vendor management.

Looking for Head of Marketing/Marketing Director or Fractional CMO engagements.

DM me here or tap Visit my website to see work and book a quick intro.

Founder

MARKETING SERVICES FOR B2B AND ECOMMERCE

Past Clients: 
Chronotize
FOAM-iT
smartengine wtec
Axeptio
Warmly.ai
Fractional VP of Marketing @ Flxpoint February-April 2024

And 100's of DTC brands for content and ad creation.

I'm looking for a developer to help with an app request I am working on for Google OAuth. We've been verified and need to complete some functionality items to get workin. Shoot me a DM.

Boutique Marketing Leader | Websites • Video • Performance | 11k+ network | Consent-first analytics + content for B2B + DTC | PTC HONOLULU THIS WEEK

Chasing Creative has always been a family-owned business—from the name and logo (Jasmine hand drew) to the foundation behind it. 🤍

Jasmine Wisz and I have been creating together since college—starting with portraits, events, and weddings as photographers. 

Over time, we blended our backgrounds in marketing and psychology to help brands grow through thoughtful digital marketing and media that actually delivers results.

These days, Jasmine’s most important role is being mom to our two littles 👶👧—and I couldn’t be more grateful for the life we’ve built together.

We’re excited to be back in Hawaii 🌺 serving our clients once again. This place holds a special spot for us—the culture, the nature, the energy—it all fuels our creativity.

Looking back at the highs and lows, this is exactly what we mapped our lives around: friends, family, travel, and meaningful work. ✨

May we all stay inspired—and keep chasing the creative.

Stay tuned for an upcoming giveaway with Hotel La Croix 🏨🌴 so you, too, can experience Honolulu.

—Blake

FIBA turned it into a growth lever.
In this new white paper, we break down how FIBA rethought consent management across a global digital ecosystem—and what happened next:

• 90%+ consent rate
• +10 points in opt-in
• Cleaner GA4 data with Consent Mode v2 with Axeptio
• A consent experience that actually matches the brand

The big takeaway:

Privacy, performance, and user experience don’t have to compete. When consent is designed intentionally, it builds trust and protects your data strategy.
Worth a read if you’re a publisher, brand, or platform navigating GDPR, CCPA, or global traffic spikes.

Grab the paper at the link below.

What do you want to do when you grow up... "work at Chasing Creative with you daddy" its really music to my ears. 

We will see if it sticks and I'll be supportive of whatever my kids want to do. 

But I am constantly teaching my oldest about branding, COGS, and other basic business concepts—I wish I learned earlier..

Now, our youngest is traveling with us on business trips, in the office, and soaking up CC chat weekly. 

It is a joy to have a family business and clients that support it!

Boutique Marketing Leader | Websites • Video • Performance | 11k+ network | Consent-first analytics + content for B2B + DTC

Boutique Marketing Leader | Websites • Video • Performance | 11k+ network | Consent-first analytics + content for B2B + DTC (yes, we ask nicely before tracking you)

We're #hiring a new Customer Success Manager in North Macedonia. Apply today or share this post with your network.

Grateful for our Chasing Creative clients—two years in, and things are humming along.

PTC week put a few of us in the same place at the same time, so we had to host a client dinner in Waikiki. Huge thanks to fifteenfortyseven Critical Systems Realty (1547) and wtec for joining us.

Special shout-out to Axeptio—our go-to compliance and cookie consent partner for website builds, and one of the very first companies to work with Chasing Creative in the early days. Still partnering today.

Didn’t get to see everyone this time, but we’ll plan another dinner soon when more clients are in the same city. #tech #agencylife #data #marketing

Excited to share some incredible news! 🌺

I'm thrilled to announce an upcoming collaboration with Hotel La Croix in the heart of Waikiki, Honolulu–a boutique gem on the stunning island of Oahu that I've admired for years.

Known for its nature-inspired design, heated saltwater infinity pool (the only one with park views in the city), luxurious rooms with oversized lanais, and breathtaking ocean and skyline vistas, this hotel perfectly blends urban energy with island serenity.

I'll be staying there soon to capture exclusive content showcasing the facilities, amenities, and that unbeatable Hawaiian vibe– an't wait to bring it all to you!

Plus, stay tuned: We're exploring an exciting giveaway in partnership with the hotel and a few select brands, where one lucky winner could score a stay in their spectacular Penthouse Suite with panoramic 120-degree views. (Travel not included, but the experience? Priceless! 🏙️🌊)

Follow along for updates, behind-the-scenes, and entry details coming soon.
Like ❤️ or comment below if you're dreaming of Hawaii – who's ready for some island inspiration?

Mahalo! 🤙

#Hawaii #Oahu #Waikiki #Travel #HotelCollaboration #LuxuryTravel #Giveaway

Awesome location for connectivity and so much happening in the area and region. Chat with fifteenfortyseven Critical Systems Realty (1547) now to unlock your plans to grow.

fifteenfortyseven Critical Systems Realty (1547)

View company: fifteenfortyseven Critical Systems Realty (1547)

McAllen sigue emergiendo como ubicación clave en el ecosistema de comunicaciones. En nuestro último video, Juan Pinera, director de desarrollo de negocios y ventas de 1547, explica la creciente importancia de la región y las oportunidades en el mercado.

La fibra internacional entra por Reynosa y rutas diversas conectan directo a nuestra instalación. McAllen ofrece las vías estratégicas que carriers, nubes y empresas necesitan para crecer en EE.UU. y México. Nuestro equipo construye un ecosistema de interconexión para mejor rendimiento y expansión.

Aprenda cómo McAllen evoluciona y 1547 lo impulsa:
https://lnkd.in/e7grgBsu

#1547Realty #Interconexion #Conectividad #DataCenters #McAllen #InfraestructuraDigital #EcosistemaRed #Fibra

Shout out to fifteenfortyseven Critical Systems Realty (1547) and Hotel La Croix 🏆

At Chasing Creative we love to capture moments, products, and stories. Some of the brands we work with are defined by innovation and support wellness.

These are always special as the content we make can lead to purchase and then transformation. 

I know it's a stretch but we try to think as missional as possible. #DTC #health #brands

Over Christmas my wife got me an xbox...I know to be young again. 

I was surprised actually. I really treasure my time and this feels like a waste but wait... 

Could I replace my online shopping (stuff I don't need), scrolling, etc. 

But it's also been a great lesson in staying up to date with tech as a marketer. Microsoft Xbox Series X has really put time and effort into their interface and come a long way. 

They now market new items, platforms, and brands like never before. And guilty pleasure is jumping on Fortnite with a couple friends around the country to decompress. What is fun is they are business owners as well which makes the time both req. and decompress to chat about our work. 

And some sauce for brands out there trying to market new brands—look into Fortnite. They feature brands and groups like Stranger Things, Kill Bill, and many more trends. Getting your product into their shop could really be a driver of organic attention—if you have the budget. 

All in all—finding spaces for downtime, keeping your mind busy, and researching trends is one way in 2026 I'll improve my overall engagement with physical tech. 

Also—don't get me started on Samsung Electronics commercial screen savers that now appear when you pause the TV...

Some of our team will be in Waikiki during #PTC week! We are hosting a client dinner with a couple spots open still (shoot me a DM if interested in attending). 

We will also be getting content coverage for the best data center group on the planet, fifteenfortyseven Critical Systems Realty (1547) who has two beautiful locations on the Island in AlohaNAP and DRFortress, LLC. Both built for connectivity and backed by amazing humans. 

Hope to see you there! #waikiki #honolulu #datacenter

I am looking for a new bookkeeper for 2026—someone who also manages tax strategy would be ideal as well. Who do you know?

One area Chasing Creative continues to refine is using AI agents based on our current workflows—we do not want to productize our business—but we do want to streamline. 

Tools like ChatGPT, Antigravity.Google, and monday.com allow us to stay small but do the work of a 4-5 person team. We then outsource needs based on client requests, fulfillment, and timelines. 

Learn more about us by visiting www.chasingcreative.io

PR: 🌺 Aloha Giveaway ends Feb 4: win a 2-night penthouse stay at @hotellacroix + 14oz 100% Kona coffee from @konacoffeeandtea ☕️ Built + managed by Chasing Creative (strategy, landing page, content, distribution). Release link is in the comments!

Open article: Aloha Giveaway Nears the Finish Line—Enter by February 4 by sbrew.link

Aloha Giveaway Nears the Finish Line—Enter by February 4

The common question i've gotten over the last several months, "How did you get this gig?" and the story is often the same—new client working alongside a previous client who recommended us. 

Other vendors are often thrown of especially because most industries have worked with the same marketing and media teams for decades. Its plug and play for many agencies after you build up a reputation.

Once you capture marketshare of a niche its easy for folks to onboard and trust the outcome. 

On the flip side nearly every client i've "landed" comes from working quickly, transparently, and not price gouging but focusing on relationships long term. That is the way Chasing Creative focuses on growing our business.

At Chasing Creative, we’re a Florida-based production and marketing company helping B2B brands turn real stories into high-quality video—fast. The kind of content that builds awareness, earns trust, and keeps working long after launch day.

One of our favorite recent projects? A 10-year anniversary brand film for CRUX Technology & Security Solutions—and the ripple effect it created across their entire marketing year.

Learn more: https://lnkd.in/gJ-SixAY

Looking for previous CS folks that know how to rapidly gain reviews on Shopify from app (stores) customers.

I have a few design projects coming up for social based content—who are the best and innovative designers you know...I can do canva but I want someone who dives into story and making a mark with their work.

I help business owners and VC-backed founders prepare for and execute M&A deals from zero to closure.

We're Singapore's fastest-growing CFO advisory firm, featured by Business Times, CNA938, MoneyFM, TechInAsia, and Straits Times.

Here's what makes us different: 

We don't just build your finance function - we take M&A deals from zero to closure. Whether you need a CFO function that attracts investors, or you're ready to execute a transaction, we handle both sides of growth and exit.

I believe every business owner deserves both financial clarity and deal execution expertise when opportunity strikes. Too many great companies either miss deals because their finances aren't ready, or can't execute when the right buyer appears.

WHAT OUR CLIENTS SAY:

"Paloe has been an invaluable partner in Dreamcloud's journey to acquisition. Sam Lee and his team clearly have the right ethos, and they were a real asset to have on the team." - Daniel Lim, CEO, Dreamcloud (acquired by Temasek/UST JV)

"They were there when we need to rush out documents and were always willing to go the extra mile to support us. His experience in the fundraising process helps to position the company towards a successful fundraising exercise." - Zhi Zhong, CEO, Geniebook (Series A led by EV Growth and Lightspeed)

"Sam has deep experience in digital business models that helped Express Melody pin-point our key growth drivers." - Jerry Chen, CEO, Express In Music (acquired by Tokyo-listed USEN)

Ready to explore your exit strategy? Book my M&A primer session - learn how to optimize your valuation, navigate the deal process, and understand what money actually hits your pocket after liabilities and post-deal obligations.

Sam Lee

Paloe | CFO Advisory has been ranked #55 on Singapore’s Fastest-Growing Companies 2026 list by The Straits Times  and Statista.

We're grateful. And honestly, a little humbled.

If you’ve been following our journey, you’ll know the last 3 years weren’t about chasing growth at all costs.

We were busy doing the “unsexy” work:
Building strong delivery standards
Training our team properly
Tightening our internal processes
Getting sharper on what we say yes to, and what we say no to

Because in CFO work, fundamentals matter.

If your foundation is shaky, scaling just makes the cracks louder.

The image that keeps coming to mind is bamboo. For a long time, bamboo looks like it’s doing nothing. But underground, the roots are growing deep. Then one day, it shoots up fast. That’s how this phase feels for us.

Deep roots first. Then responsible scaling.

To our clients, partners, and the team that has poured their heart into the craft, thank you for trusting us.

Onwards, with calm confidence, and good governance.

#Paloe #CFOAdvisory #SingaporeBusiness #FinanceLeadership #ScalingUp

Sam Lee Chengyi

CEO, Paloe CFO Advisory | I help businesses become transaction-ready | M&A, VC, IPO preparation | #55 Fastest Growing Company in Singapore by Straits Times and Statista

Paloe is one of the fastest-growing CFO advisory firms in Singapore and as our client base grows, we’re expanding our talent pool in Kuala Lumpur.

We’re hiring: Accountants and FP&A Analysts in KL :)

If you’re exploring your next step in finance, here’s what’s different about this seat:
Most roles expose you to one set of problems in one company.
At Paloe, you’ll work with multiple fast-growing companies as your clients which means you get sharper faster: reporting, forecasting, cash, investor decks, board-level thinking… the full muscle.

And culture matters to us. Ours is deeply ingrained:
Safe - you can ask, challenge, learn quickly
Ownership - you’re trusted to run with things
Fulfilling - your work clearly impacts real decisions

If you’re keen, DM me and we can chat.

If you know someone solid, tag them or forward this, I’d really appreciate it.

#Hiring #KualaLumpur #FinanceJobs #FPnA #Accountant #CFOAdvisory #CareerProgression #SingaporeStartups

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I came across a TikTok video about "turtle theory" that hit me hard.

Turtles don't rush. They don't care who's ahead of them. They just keep swimming, one stroke at a time. Through calm waters and chaos, they never change their pace or direction. And somehow, they always reach shore.

Because speed means nothing without the right direction.

A few years ago, I was tasked with transforming our firm from "growing at all costs" to scaling properly. We went through what I call the 3S phases: Soldiering On, Sustaining Growth, and now Scaling Up.

Did the shareholders (including myself) wish things moved faster? Absolutely.

But this video reminded me we've done well. We found our direction first. Now we're swimming one stroke at a time, confident we'll reach shore.

As we enter our 2030 growth plan, I'm quietly confident we'll get there.

To my team at Paloe | CFO Advisory - We will get there. One stroke at a time.

Family heart. Team standards.

This is one of the hardest culture tensions to hold as a founder.

We want a family culture.
One firm, one family.
But we also need a high-performing team.

Here’s the reframe that helped me reconcile it.

Family is about how we treat people.
Team is about what we expect from roles.

When someone walks through our door, we treat them like family.
With care, dignity, and respect.
That includes employees, interns, clients, partners, and even former employees.

But being “family” doesn’t automatically mean this is the best house for them.
And it doesn’t mean they stay on the team forever.

A sports team still needs performance.
You need to train.
Play your position.
And deliver the outcomes the team depends on.

If performance isn’t there, we may not be able to keep you on the field.

But removal from the team is not removal of care.

We can coach clearly.
Set fair standards.
Give support.
And if it still doesn’t work, we exit with kindness and help the transition.

Because the goal isn’t to win at all costs.
The goal is to win without losing our humanity.

If you’re building culture, try this simple line:
Be family in how you treat people.
Be a team in what you expect from roles.

If this resonated, you’re welcome to follow for practical CFO tips.

#leadership #companyculture #startupsg #founders #teamperformance #peopleops #internships

If you want a successful M&A, don’t chase valuation. Chase what you actually keep.

I’ve seen this happen often.

A founder thinks they’ve agreed on valuation. Everyone feels good. Then the deal progresses and suddenly the “take-home” keeps moving down.

Not because anyone lied outright.
Because M&A has levers. And if you’re not experienced, it can feel like a fast one.

Here are a few of the most common levers to watch.

Earn-out
The headline valuation looks attractive, but the targets are set so high they’re hard to reach. Your price becomes “maybe later”.

Cash-free, debt-free
Sounds clean. But “debt” can include debt-like items, not just bank loans. Leases, unpaid taxes, deferred payments. These can all reduce proceeds.

Minimum cash
The buyer may require a minimum cash balance left in the company at closing. So even if the business has cash, you may not be able to extract it.

Working capital adjustment
If receivables and payables aren’t at the agreed level at closing, the purchase price gets adjusted.

So the real question isn’t “What’s the valuation?”
It’s “How much goes into my pocket, and what obligations still follow me after I sell?”

If this helped, you’re welcome to follow. Every Monday, I share one practical tip to help founders set themselves up for a successful M&A.

Most people saying “VCs aren’t investing” aren’t lying.
They’re just describing a slice of the market.

I met someone yesterday who told me, “VCs have stopped investing already.”

But on the ground, I’m still seeing Series A cheques being written.

So what’s the disjoint?

Some funds really did pause
Yes, a number of funds are no longer deploying.
But that doesn’t mean the market is dry.
There are still funds with meaningful dry powder. They’re simply more selective.

The “nobody is investing” feeling is coming from portfolio pain
Many VCs are watching their existing portfolio struggle to raise the next round.
And when the previous round had very founder-friendly terms and pricing, the next round becomes harder to justify in today’s market.

Valuations eased, and the bar moved to quality plus governance
This is the biggest shift I’m seeing.
Less growth at all costs.
More show me clean numbers, repeatable unit economics, and proper governance.
Governance means how decisions are made and tracked.

Post Series B is where it’s really tight
Some SEA companies can be market leaders locally, but still struggle when competing for international capital and global benchmarks.

Three extra reasons people miss
Fund cycles: some partners are in reserve mode, not new deal mode
Sector bias: money flows into fewer themes, so the rest feels quiet
Headlines: a few big pauses can make the whole market sound frozen

Takeaway for founders raising Series A
Don’t ask “Are VCs investing?”
Ask “Which VCs are investing in my stage, my sector, and my cheque size, and am I ready for today’s bar?”

If this helped, you’re welcome to follow for practical Startup CFO tips.

#SeriesA #Fundraising #VentureCapital #Startups #CFO #SaaS

Buyers don’t really buy your revenue.
They buy what your revenue represents.

When a buyer looks at your topline, they’re quietly asking three questions.

Can this happen again next month
Repeatability. Steady pipeline, steady conversions, not a one-off spike.

Will customers actually stay
Durability. Renewals, contracts, churn, and whether one customer is too big.

Can I own this business without you
Transferability. Team, process, and a company that runs even when the founder steps back.

This is why two companies with the same revenue can get very different outcomes in M&A.

Revenue matters.
But the real premium comes from revenue that is repeatable, durable, and transferable.

If this helped, you’re welcome to follow. Every alternate Monday, I share one practical M&A tip to help you get ready.

Team Tuesday 2026 Episode 1

Some teams feel “high-touch” because of process.

Ours feels high-touch because of people.

One of the most common feedback we get from clients is:
“You guys really build real relationships.”

When we looked at our CliftonStrengths as a team, one pattern stood out.

More than two-thirds of our team has Relator as a key strength.

Relator, in simple terms, means:
We value deep, trusted relationships over lots of surface-level connections.

What does that look like in client work?

We don’t rush trust
We take time to understand how you make decisions, what pressures you, and what “good” looks like for you.

We follow through
Relators care about reliability. Not big promises, small promises, kept consistently.

We speak human
We translate finance and ops into plain language. Because a real relationship means you feel safe to ask: “Can you explain that again?”

The business impact is real:
When the relationship is strong, feedback comes faster, issues surface earlier, and decisions get cleaner.

And that’s how we move quickly without drama.

If this helped, you’re welcome to follow for practical CFO tips.

#CliftonStrengths #Relator #ClientExperience #Leadership #CFOtips

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Sam Lee

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Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Blake Wisz's LinkedIn Performance

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