Digioh

Writing the modern playbook to scaling a direct marketing machine for B2B SaaS. Increased closed won revenue 148.4% y/oy in 2024 bootstrapped and profitable while successfully rebranding the entire business and creating an entirely new category in marketing efficiency.

Senior Vice President Marketing

Vice President Marketing

Content Army™ 🪖

I built and sold my stake in a B2B marketing agency helping B2B entrepreneurs by helping them create, systemize and distribute world-class content in less than 1 hour per month.

Co-Founder

2% The Podcast

Creator and host of 2% The Podcast. Dive into the world of real eCommerce results with 2% - The Podcast, your one-stop shop for practical DTC strategies, transformative insights, and tangible business growth.

Founder & Host

Carro

Marketing leader & chief evangelist for the Carro mission. I am focused on running what I believe to be the modern marketing playbook for Shopify platforms which is heavily focused on world-class content, community, thought leadership, and partnerships focused on building a sustainable inbound pipeline and establishing Carro as the clear category leader.

The views expressed here on LinkedIn are mine alone and do not necessarily reflect the views of my employer.

Wonderment

Chief Evangelist, marketing leader and face of the Wonderment mission and product. 

I am a brand marketer and storyteller at heart and oversaw all content marketing, partner marketing, customer marketing, inbound marketing, demand generation, product marketing, and worked cross-functionally with sales and partnerships to help scale the business.

During my time at Wonderment I played a major role in helping the business to scale from ~200 customers to over 500, increase ACV, and 3x closed-won revenue surpassing the $1mm ARR milestone.

- Worked cross-functionally with sales and partnerships to assist the company to 3x revenue and add over 310 new customers in 10 months helping us to pass the $ 1 million ARR milestone.
- Built out and oversaw an entire marketing motion including content marketing, partner marketing, customer marketing, inbound marketing, demand generation, product marketing
- Created inbound marketing funnel from the ground up through various channels including organic search, my podcast, content, and community.

Head of Marketing

Partnership Leaders

Partnership Leaders is the industry association for Partnership/Channel/ Alliances/Business Development leaders. Our mission is to elevate the role of partnership leaders at their companies and provide a vibrant online community through virtual events, curated professional networking opportunities, and educational resources to drive success for our members.

Member

Attentive

Senior Manager, Partner Community

I was the external face and thought leader of the Attentive Partnerships team as the dedicated subject matter expert/thought leader on SMS and Ecommerce marketing. I reported directly to the VP of Partnerships and ultimately the CRO.
- I was focused on building a partner community through various programs that support our entire partner ecosystem across over 400 partners including technology partners, agency partners, and ISV partners.
- Responsible for relaunching our agency partner program, assisted in various partner marketing functions to support partner ecosystem, field marketing events, and contributed heavily to our partner enablement function.

Manager of Partnerships Community & Insights

Tone, an Attentive Mobile Company

Head of growth marketing conversational commerce start-up specializing in AI-enhanced, personalized, and human text message conversations at scale for eCommerce brands.

I helped shift the company's marketing and positioning strategy leading to an acquisition by the tech unicorn, Attentive, to expand their two-way messaging capabilities.

Growth Marketing Lead

Basis

- Responsible for all owned channels, customer acquisition, and retention for our brands to ensure best practices were implemented and optimized on platforms like Klaviyo, Attentive, Postscript, Tapcart etc... - Managed a team including copywriters, design, and implementation specialists.
- Drove over $13 million in sales through SMS and email helping to improve the average returning customer rate and decrease the time to next purchase.
- Routinely featured in case studies with technology customers like Attentive, Klaviyo, and Octane AI.

Head of Retention Marketing

Built and scaled conversational marketing programs for disruptive 7 & 8 figure Shopify brands driving over $13 million in revenue. It was during this time I developed a deep passion for retention marketing (specifically SMS and Email). I also implemented shop quizzes, loyalty programs, and tracked and managed all data from these channels into one centralized database - allowing our brands to achieve efficient scale.

Conversational Marketing Manager

ConverseSmart

- Owner/Operator of a boutique Shopify agency focused on email and SMS marketing.
- Worked with 6-7 figure D2C brands to set up and scale retention marketing including email, SMS, and loyalty programs.
- Drove over $ 3 million in email/SMS revenue

Founder

🚀 VP Marketing @Digioh | Co-Founder @ContentArmy 🪖 Helping B2B companies to find message-market-fit, build social SEO, and generate quality sales pipeline | D2C Marketer Turned B2B Marketing Leader

I’m Blake, a former DTC operator turned B2B marketer. I’ve served as the face and evangelist of Attentive partnerships and served three tours of duty the marketing leader at high growth SaaS start ups. I’m a believer the content and partner marketing are the two highest growth levers for driving predictable and qualified demand. 

B2B marketing has changed more in the last 5 years than ever before and I believe the companies that will win in the 2020s will be capable of building brand without sacrificing demand. We’re doing just that at Digioh — and we’ve grown our businesses revenue 148.48% year over year in 2024 as a result and we are on pace to double that in 2025.

I also advise other B2B companies how to scale their businesses through marketing.

Blake Imperl

Disco

Disco is an ad network 1,000+ brands use to monetize their checkout. Brands earn pure-profit payouts by serving up AI-powered offers on their post-purchase page.

VP of Strategic Sales

Intro

GTM advisor for Ecommerce SaaS seeking to scale in the Shopify ecosystem via outbound.

Book the world’s top experts & get advice over a video call

Expert (Ecom Saas GTM & Outbound)

SaaS Class

Founder of a GTM advisory for ecommerce SaaS startups seeking to scale in the Shopify ecosystem.

https://www.saasclass.io

Ecommerce SaaS Startup Advisor

Tapcart

Led Tapcart's sales team, coaching the next generation of high-performing ecommerce and retention marketing experts.

Elevated Tapcart’s GTM and Outbound Sales motion.

Director of Sales

Top Producer on the Tapcart sales team in 2022 and 2023. Personally closed 34% of Tapcart’s New Enterprise revenue across 328 logos over the course of those 2 years.

Served the top 1,000 brands on Shopify Plus, helping them elevate customer retention, revenue efficiency, and CX by launching their own mobile app.

Team Lead, Strategic & Enterprise Sales

#1 Ranked Account Executive and Producer on the Tapcart Enterprise Sales team for 2022.

Personally closed 32% of Tapcart’s 2022 Enterprise New Revenue.

Elevated Tapcart's outbound sales motion, leading in a 255% increase in outbound pipeline creation. Trained both BDR and AE teams on social selling and cold outreach through personalization at scale.

Team Lead, Enterprise Sales

415% quota attainment for 2021. 82% of closed won revenue achieved via self-sourced outbound.

Senior Account Executive, Enterprise

MentorPass

Mentor

BuildFire

Top producer on BuildFire sales team, closing 31% of company’s total new revenue in 2021. In-house Shopify expert.

Team Lead & Senior Account Executive

Top-ranked producer, with 189% quota attainment for one of the fastest growing SaaS solutions in the low-code mobile app development market.

Senior Account Executive

Account Executive

Google

#1 Sales Producer for local SaaS solutions sales partner for Google. Achieved 184% of quota in 2014, and 264% in 2015.

Full cycle role with 100% of pipeline generated via outbound prospecting and cold outreach. Trained 40+ outbound reps on prospecting and cold outreach.

Senior Account Executive & Outbound Team Lead/Coach

Account Executive (Outbound Full Sales Cycle)

DTC Coach for $50m+ Brands @ Tapcart 🔥 Mobile Apps for brands on Shopify

I help ecommerce brands unlock incremental revenue streams, lower customer acquisition costs, elevate retention, drive conversions, diversify customer acquisition strategy, and create unconventional profit streams.

VP of Strategic Sales at Disco, helping scale the next great post-purchase ad network. 

Previously, I played a Swiss Army knife role in the go-to-market strategy for Tapcart. In addition to personally closing 33% of Tapcart’s Enterprise revenue over 3 years as the company scaled 400% to $32 million+ ARR. 

As Director of Sales, I built systems that elevated the GTM motion. This included: sales team training, AE mentorship, BDR team coaching, outbound playbook creation, social-led outbound strategy, Partnerships team training, sales narrative creation, and business model testing.

My passion is centered around delivering real value to brands, solving their challenges through customized solutions, scoping out complex projects, and seeing their desired brand experience come to life.  

I love building relationships with ambitious founders, creators, and marketers because I draw inspiration from their tenacity.

Skills:  Ecommerce  |  DTC Strategy  |  Mobile Marketing  |  Shopify Expert  |  B2B SaaS Sales  |  MarTech  |  Sandler Sales Training and Coaching  |  Challenger Sales Method  |  Sales Enablement  |  SDR Training  |  Strategy  |  Mobile App Development  |  Enterprise Sales

Neal Goyal

Women are shaping the future of Ecommerce SaaS.


They’re defining its culture, setting its standards, and raising the bar for all of us.

They push our tech ecosystem forward, not just through the products they build or the revenue they drive, but through the way they lead… the way they show up… and the way they lift others as they rise.

These are some of the women who have inspired me throughout my own journey, and especially in 2025:

Kait Stephens at Brij
Sara Pereda at Rivo
Diana Ross at Retention and RB2B
Cathy Sun at AppLovin
Anya Geimanson at Geimanson at Visually
Alexa Kilroy at Brij
Chelsea Jones at Sunny Road
Mia Healy at Triple Whale
Maryna Hradovich at Maestra
Alexa Withrow and Lauren Farrer at Power Digital 
Nikki Tooman and Mariel Bacci Kilroy at Sticky Digital
Robin Lee
Jennifer Karlson at Domaine
Jenna Moayedi at BrandCycle
Kassidy Lankford at PostPilot
Gina Perrelli and Grace Nicklas at Stay AI
Jess Cervellon at Open Late Collective
Marissa Rodriguez at Through Experience
Zoe Kahn and Inevitable Agency
Val Geisler at Digioh
Rachel Tyers at Okendo
Adena Merabi at Shopify
Nicole Harvey
Megan Blissick
Lisa Popovici at Siena AI

Every one of them represents the best of what this industry can be.

They set high standards without compromising kindness. They lead with conviction and intelligence.

They push our ecosystem to innovate, to think differently, and to act with more intention.

And most importantly, they leave a cultural imprint on ecommerce SaaS that will last far longer than any product cycle or growth streak.

I know this list is only a starting point.  

Which other females leaders in our space should be highlighted?

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