Digioh

Writing the modern playbook to scaling a direct marketing machine for B2B SaaS. Increased closed won revenue 148.4% y/oy in 2024 bootstrapped and profitable while successfully rebranding the entire business and creating an entirely new category in marketing efficiency.

Senior Vice President Marketing

Vice President Marketing

Content Army™ 🪖

I built and sold my stake in a B2B marketing agency helping B2B entrepreneurs by helping them create, systemize and distribute world-class content in less than 1 hour per month.

Co-Founder

2% The Podcast

Creator and host of 2% The Podcast. Dive into the world of real eCommerce results with 2% - The Podcast, your one-stop shop for practical DTC strategies, transformative insights, and tangible business growth.

Founder & Host

Carro

Marketing leader & chief evangelist for the Carro mission. I am focused on running what I believe to be the modern marketing playbook for Shopify platforms which is heavily focused on world-class content, community, thought leadership, and partnerships focused on building a sustainable inbound pipeline and establishing Carro as the clear category leader.

The views expressed here on LinkedIn are mine alone and do not necessarily reflect the views of my employer.

Wonderment

Chief Evangelist, marketing leader and face of the Wonderment mission and product. 

I am a brand marketer and storyteller at heart and oversaw all content marketing, partner marketing, customer marketing, inbound marketing, demand generation, product marketing, and worked cross-functionally with sales and partnerships to help scale the business.

During my time at Wonderment I played a major role in helping the business to scale from ~200 customers to over 500, increase ACV, and 3x closed-won revenue surpassing the $1mm ARR milestone.

- Worked cross-functionally with sales and partnerships to assist the company to 3x revenue and add over 310 new customers in 10 months helping us to pass the $ 1 million ARR milestone.
- Built out and oversaw an entire marketing motion including content marketing, partner marketing, customer marketing, inbound marketing, demand generation, product marketing
- Created inbound marketing funnel from the ground up through various channels including organic search, my podcast, content, and community.

Head of Marketing

Partnership Leaders

Partnership Leaders is the industry association for Partnership/Channel/ Alliances/Business Development leaders. Our mission is to elevate the role of partnership leaders at their companies and provide a vibrant online community through virtual events, curated professional networking opportunities, and educational resources to drive success for our members.

Member

Attentive

Senior Manager, Partner Community

I was the external face and thought leader of the Attentive Partnerships team as the dedicated subject matter expert/thought leader on SMS and Ecommerce marketing. I reported directly to the VP of Partnerships and ultimately the CRO.
- I was focused on building a partner community through various programs that support our entire partner ecosystem across over 400 partners including technology partners, agency partners, and ISV partners.
- Responsible for relaunching our agency partner program, assisted in various partner marketing functions to support partner ecosystem, field marketing events, and contributed heavily to our partner enablement function.

Manager of Partnerships Community & Insights

Tone, an Attentive Mobile Company

Head of growth marketing conversational commerce start-up specializing in AI-enhanced, personalized, and human text message conversations at scale for eCommerce brands.

I helped shift the company's marketing and positioning strategy leading to an acquisition by the tech unicorn, Attentive, to expand their two-way messaging capabilities.

Growth Marketing Lead

Basis

- Responsible for all owned channels, customer acquisition, and retention for our brands to ensure best practices were implemented and optimized on platforms like Klaviyo, Attentive, Postscript, Tapcart etc... - Managed a team including copywriters, design, and implementation specialists.
- Drove over $13 million in sales through SMS and email helping to improve the average returning customer rate and decrease the time to next purchase.
- Routinely featured in case studies with technology customers like Attentive, Klaviyo, and Octane AI.

Head of Retention Marketing

Built and scaled conversational marketing programs for disruptive 7 & 8 figure Shopify brands driving over $13 million in revenue. It was during this time I developed a deep passion for retention marketing (specifically SMS and Email). I also implemented shop quizzes, loyalty programs, and tracked and managed all data from these channels into one centralized database - allowing our brands to achieve efficient scale.

Conversational Marketing Manager

ConverseSmart

- Owner/Operator of a boutique Shopify agency focused on email and SMS marketing.
- Worked with 6-7 figure D2C brands to set up and scale retention marketing including email, SMS, and loyalty programs.
- Drove over $ 3 million in email/SMS revenue

Founder

🚀 VP Marketing @Digioh | Co-Founder @ContentArmy 🪖 Helping B2B companies to find message-market-fit, build social SEO, and generate quality sales pipeline | D2C Marketer Turned B2B Marketing Leader

I’m Blake, a former DTC operator turned B2B marketer. I’ve served as the face and evangelist of Attentive partnerships and served three tours of duty the marketing leader at high growth SaaS start ups. I’m a believer the content and partner marketing are the two highest growth levers for driving predictable and qualified demand. 

B2B marketing has changed more in the last 5 years than ever before and I believe the companies that will win in the 2020s will be capable of building brand without sacrificing demand. We’re doing just that at Digioh — and we’ve grown our businesses revenue 148.48% year over year in 2024 as a result and we are on pace to double that in 2025.

I also advise other B2B companies how to scale their businesses through marketing.

Blake Imperl

Go Fund Yourself, LLC

Hillary is a visionary leader & driving force responsible and accountable for both the strategic direction and creative execution of our groundbreaking live streaming show - Go Fund Yourself! This dual role combines the high-level leadership of a President with the hands-on oversight of an Executive Producer, ensuring that the show not only meets business goals but also achieves the highest standards of content quality and audience engagement.

President // Executive Producer

Verb Technology Company, Inc.

Verb Technology Company, Inc. (Nasdaq: VERB), is a market leader in interactive video-based sales applications. The Company’s MARKET.live platform is a multi-vendor, multi-presenter, livestream social shopping destination at the forefront of the convergence of ecommerce and entertainment, where hundreds of retailers, brands, creators and influencers can monetize their base of customers, fans and followers across social media channels. The Company is headquartered in Lehi, Utah, and maintains offices in Newport Beach, California.

Vice President of Business Development

BuyerSight

BuyerSight is an AI platform that powers B2B sales managers with actionable recommendations about their reps and customers that drive more revenue. BuyerSight uses machine learning and natural language processing (NLP) to analyze sales data and conversations, guiding managers where to spend their time for the most impact on sales. With BuyerSight, sales managers know who and what to coach and get more time to focus on the human aspects of leading their teams to success.

Board Advisor

Revenue Collective

The Revenue Collective is a private, invitation-only community of sales and marketing executives at growth-focused companies.

The Carro Platform enables brands to leverage the Carro Supplier Network and unlock the full potential of their market by effortlessly and instantly featuring products while building cross-selling revenue opportunities. The revolution of e-commerce has begun - join us!

Chief Revenue Officer (CRO)

Verse.ai

Verse.io, the leading and fastest-growing conversational enablement platform, engages, qualifies and nurtures prospects across multiple channels to drive lead conversion and bridge the gap between sales and marketing teams. 

We believe that technology alone is inauthentic and that people alone are inefficient, and we’ve built a best-in-class team and service that is finally solving lead engagement and helping companies capture value from their marketing efforts.

Senior Vice President, Revenue

Senior Vice President, Sales

Vice President, Sales

TapHunter

For the beverage industry, TapHunter provides on- and off-premise accounts with time- and money-saving tools that automatically update beverage inventory on social media channels, websites, print menus and digital displays. This exposure empowers our customers by helping transform beer, spirits, and cocktail menus into valuable revenue producers.

For the consumer, TapHunter.com and the TapHunter mobile app, available in the App Store and Google Play, enables consumers to locate their favorite beer, spirit or cocktail in markets across the United States and internationally.

Homes.com

Homes.com is a leading provider of real estate marketing and media services, including brand advertising, property listing exposure and syndication, search engine marketing and instant response lead generation. Homes Connect by Homes.com offers the real estate industry’s first-ever, all-inclusive marketing platform for agents and brokers featuring single-login convenience. Over 12 million consumers visit Homes.com each month to search nearly 3 million properties for sale or rent, to locate real estate agents in their area, and to find useful home buying tips. For more information, visit www.Homes.com.

Senior Director of Sales

Recruited and retained top-tiered talent for Homes.com San Diego.

Inside Sales Division Recruiter

I had the privilege of leading and managing the Enhancement Team for Homes.com San Diego. Primarily focused on websites, we were able to increase sales by 200% over the course of 2 years.

Sales Manager

Created and implemented the Inside Sales Training program for Homes.com San Diego.

Inside Sales Trainer

Focused my sales team on daily goals and objectives.

Team Leader

Sold marketing solutions to Real Estate professionals nationwide.

Inside Sales Representative

A 2022 Harvard Business Analytics Program graduate, Hillary is a motivated, entrepreneurial minded, data focused self-starter with a passion for people, products, process and revenue. A charismatic leader with the ability to inspire and drive action while navigating complex business dealings and negotiations. Expert in sales enablement, process design, strategic growth, revenue modeling, Network Effects and implementation. 

A seasoned professional with over 10 years of Executive Experience, superpowers in scaling revenues from $0 - $100MM, customer acquisition, organizational design, structure development and achieving targets.

taplio

The Battle

Blake Imperl

Hillary Anne Applin

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