AMZ Prep

At AMZ Prep, we’re building the cloud supply chain for marketplaces - one platform that unifies prep, fulfillment, freight, and parcel so brands can scale across Amazon, Walmart, TikTok, Shopify, and beyond with Prime-like speed and compliance.

With 22+ warehouses across North America and Europe, we give sellers and marketplaces the infrastructure they need without forcing them to build it themselves. 

Our distributed network, software, and compliance workflows make it simple for brands to expand globally while staying fast, reliable, and profitable.

What we do best:
- Freight and middle-mile routing into Amazon and Walmart
- FBA prep, kitting, relabeling, and compliance at scale (10M+ units monthly)
- DTC and TikTok Shop 2-day fulfillment in the US, Canada, and Europe
- B2B distribution for retailers like Costco
- Seller Fulfilled Prime (SFP) 2-day fulfillment 

We’re rethinking what a supply chain company looks like - software, logistics, and marketplaces under one roof.

Founder, CMO

Sequence

Advisor

Founder, CMO @ AMZ Prep | Fulfillment for Global Merchants | Follow me to watch us build a 100M Company

At AMZ Prep, our daily mission is to work towards our bold vision: To propel sellers and brands to amplify their global eCommerce footprint through the seamless integration of logistics, fulfillment, advertising, strategy, creativity, and growth within a single, unified solution. 

Our vision may seem audacious to some, but at AMZ Prep, we thrive on embracing challenges, particularly the ambitious and audacious ones. It's this unwavering spirit that has catapulted us into becoming a retail powerhouse that's been quietly making waves.

If you're seeking to be part of a team that's committed to achieving remarkable accomplishments, we invite you to join us on our journey. We're constantly on the lookout for exceptional individuals to become a vital part of our team. Whether your expertise lies in Operations, Finance, Customer Experience, Business Development, or Software Engineering, please don't hesitate to connect with us for any career-related inquiries.

Blair Forrest

Forbes said no yesterday for 30U30

SmartScout award us #1 best logistics solution. 👇

Honored to be recognized by SmartScout this year.

Big award for us.

It’s just super funny timing because I didn’t make Forbes 30U30 yesterday.

And today ranked top logistics company in the Amazon space.

I’m a huge advocate that awards don’t mean much vs the impact we create as a company.

And stay focused on (wins and losses) as they both will come with time.

BUT this award just tells me we’re creating something meaningful and heading in the right direction. 

Appreciate everyone and our incredible team. 

LFG!

Blair Forrest 

Founder @ AMZ Prep | Global Amazon 3PL with 22 warehouses globally for FBA Prep, AWD, DTC, B2B & Seller Fulfilled Prime + 24 hour inbound speed to FBA | Follow me building a $100M+ company

We didn’t pivot. We’re upgrading.

Three months ago, five different brands said the same thing:

“We can’t see where our freight is once it hits your network.”

They weren’t wrong.

 We solved speed a long time ago -  24-hour inbound lanes into Amazon FBA, direct-to-FC, no stops.

 But visibility is the next frontier.

So we’re investing over ~$200K+ into new tech to fix it.

Real-time tracking. 
Middle-mile data. 
Live reporting for the brands that trust us with millions in inventory.

The goal isn’t just to move freight faster anymore.

 It’s to see it faster.

THE LESSON:
 Once you solve the hard problem, the next one shows up in the mirror.

Our customers don’t just want fast.

 They want to know what’s happening every step of the way.

There is no clear ROI but better feedback from merchants. 

BUT good word spreads, and referrals are everything and if we do this well = more opportunities to use our freight into Amazon. 

Is this worth it? Whats your take?

We finally committed to EOS. 

And genuinely, it has been a game changer for us.

A huge thank you to Andrew Turner for pushing us into it.

We now have something we didn’t have before.
Structure. Clarity. Direction.

A 10 year, 3 year, 1 year, and quarterly roadmap.
Weekly scorecards.
Leadership alignment.
Defined roles, culture, values, hiring expectations.
And true accountability across the team.

But the biggest shift wasn’t operational.
It was internal.

EOS forced me to look in the mirror.
Every founder eventually reaches that moment where willpower is no longer enough.
Where instinct and intensity stop carrying the weight.

The messy middle demands systems.
It demands discipline.
It demands a framework strong enough to support the vision.

EOS is helping us build that.

This is what it looks like when a company stops running on adrenaline and starts running on intention.

I have some docs Andrew shared with me, DM me and I promise you it’ll help.

li_at

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Talks about #amazon, #shipping, #amazonfba, #ecommerce, and #logistics

We're turning away hundreds of great DTC brands monthly. 

Small 3PLs - I need your help. 

AMZ Prep® gets hundreds of brands reaching out monthly that want to work with us...

All doing 100-400 orders per month.

Too small for us, but perfect for someone.

Feels wrong turning them away. 

We want to help them win. 

Someone in my network must know great small 3PLs.

Looking for warehouses that:
- Love smaller brands
- Want to grow together
- Have basic tech 
- Care about service

Because here's what matters:

Every brand deserves great fulfillment. 
Every 3PL deserves great brands. 

We all started somewhere.

Know a solid small 3PL? 

Tag them below. 

Click here to apply 👉 https://lnkd.in/d5jgCCTC

You are a small 3PL? Be selfish! Shout yourself out in the comments!

Our close rate jumped 40% after we stopped “selling.”

Because selling was never the problem, trust was.

We used to lead with what we did.
Now we lead with what they need.

The irony is, the less we tried to sell, the more people wanted to buy.

Humans don’t want to be persuaded. They want to be understood.

The best sales strategy is empathy at scale.

When was the last time you stopped pitching and just listened?

We lost 3 deals trying to sound smart.

We won 10 by being blunt.

People don’t want a lecture. They want honesty. They want clarity. They want someone who tells them the truth, even when it’s uncomfortable.

Selling isn’t about flexing knowledge. It’s about making it simple. Making it real. Making it actionable.

Next time you’re in a pitch, ask yourself: Am I impressing them, or am I helping them decide?

Truth wins. Always.

The entire Canadian market is blocked by three letters: NRI.

So let me simplify this.

If you want to start selling in Canada, the biggest unlock you need is an NRI. Non Resident Importer. That’s the whole play.

You do not need a Canadian company.
You do not need a full legal entity.
You do not need to rebuild your entire operation.

An NRI acts as your Canadian identity so you can move product across the border without setting up a corporation. It costs a couple hundred bucks. Takes about a week. After that, you are officially allowed to ship into Canada and Amazon already supports it on their side.

Inside AMZ Prep® we set this up for brands every week through our brokerage partners. Once it is done, the entire Canadian market opens up. Faster delivery. New customers. Less competition. More growth.

Everyone talks about expanding globally. Very few take the simple steps that unlock new revenue.

If you are serious about scaling, Canada is one of the easiest markets you will ever enter.

What is actually stopping you from setting up an NRI?

Every Q4, most brands make one fatal mistake. They rely entirely on FBA.

Here’s what we’re doing differently.

We set up an FBM variant for key SKUs.

So if inventory runs out at FBA or gets stranded (and it will happen), we can immediately toggle to FBM inside Seller Central.

Think of it like having two buy boxes. When FBA goes dark, FBM keeps the sales moving.

You don’t lose momentum. You don’t lose rank.

From an algorithm standpoint, staying in stock, even through FBM, is far better than hitting zero.

We run this setup across every brand every Q4. It’s saved hundreds of thousands in lost revenue.

Have you set up your FBM backup yet?

Amazon operators are finally getting the truth about their inbound speed.

And we built the tool that shows it 👇

My team just shipped an app that automatically tracks your inbound performance to Amazon.

It pulls the real data, shows your placement fees, calculates your storage impact, and gives you a full report card on how fast your inventory is actually moving.

You get a grade on your inbound speed.
You see every Amazon DC you ship to (and % of volume)
You understand your real costs in seconds.

It is badass and the team crushed it.

We already crossed ~60+ downloads in the first week from top tier brands and operators (largest brand that did it crossed ~$600M last year).

If you want to use it, DM me and I will send it to you.

LinkedIn Login, Sign in | LinkedIn

A toxic top performer is more dangerous than an underperformer. 
They infect culture faster than they hit quota.

Culture spreads like cancer. One negative person can destroy an entire team. Doesn’t matter how talented they are, how many deals they close, or how good they look on paper. Toxicity kills momentum, morale, and speed faster than anything else.

I see it all the time. Owners keep the “star” performer who’s actually making everyone miserable because they’re afraid of short-term loss. Meanwhile, the whole team is suffering and execution slows to a crawl.

Audit your team. Be brutally honest. Ask yourself: who’s adding energy, and who’s sucking it out?

Get rid of the toxic ones. Period.

Your culture is your speed. Protect it.

Got my WHOOP last week and I’m loving it.
Not because it looks cool, but because data gives you accountability.

Most people are guessing about their sleep, stress, recovery.
You can’t improve what you don’t track.

Self awareness wins in life.
WHOOP just gives you the receipts.

I spend 30 minutes a day on LinkedIn, generate ~1M+ impressions and

It's brought us millions in deals.

Most CEOs think content is a distraction. They're watching competitors close deals from posts while they sit in another pointless networking event.

Building in public isn't about ego. It's about economics.

THE BREAKDOWN:
Morning coffee = write one post (15 min)
Lunch break = respond to comments (10 min)
End of day = engage with 5 posts (5 min)

That's it. 30 minutes.

THE PAYOFF:
Our biggest client found us through a post about saying no to bad deals.
Three enterprise partnerships started in my DMs.
Multiple seven-figure conversations from content, not cold calls.

Everyone's hiring SDRs and buying lead lists. Meanwhile, I'm closing deals in comment sections.

Content isn't separate from CEO work. It IS CEO work. Every post is a sales call to thousands. Every comment is a relationship. Every share extends your reach.

The CEOs winning tomorrow aren't choosing between content and running their company. They know content IS running their company.

Building in public scales trust faster than any sales team ever could.

What's your excuse for not posting?

People love talking about “the grind.”

But real discipline doesn’t look like hype videos or all-nighters.

It looks like showing up on a Sunday when nobody’s watching.

For me, that’s the morning walk. The 2 miles that keep my mind clear so I can make better decisions later.

Everybody wants to win in public. But the wins start in private.

Do one quiet thing for yourself today. No post. No bragging. Just build the muscle.

We call it “founder sleep.”
It is just stress with your eyes closed.

3am hits and your brain starts running ops reports:

Inventory levels. Cash flow. That email you regret sending. The hire that is not working. Payroll. Whether your biggest customer is drifting. All of it.

You wake up more tired than when you went to bed.

And the world thinks you are living the dream.

“Must be nice being your own boss.”
“You get to set your own hours.”
“At least you do not have a real job.”

Meanwhile, you are calculating runway while brushing your teeth.

I have not had actual sleep since 2019. Just different levels of anxiety with my eyes shut.

Some nights it is placement fees.
Other nights it is freight.
Most nights it is everything at once.

The company does not turn off when you close your eyes.
It just gets louder.

Building something means carrying it everywhere. In your head. On your shoulders. In that blurry space between awake and asleep.

I would not trade it.
But let us be honest. Founders do not sleep.
We just close our eyes and keep going.

What is running through your head at 3am?

Amazon Multichannel Fulfillment (MCF): Is it really worth it for your Shopify or TikTok orders?

In this week’s Whiteboard Wednesday, I broke down the good, the bad, and the expensive sides of MCF.

Here’s the quick summary:
- MCF = FBA for all your channels
- Same stock can fulfill Shopify, TikTok, etc.
- But pricing is steep, per-item fees add up quickly
- Storage fees peak at $2.40 per cubic foot

Great for single-SKU, low-weight orders.
Not great for multi-item, custom-packed, or B2B brands.

There’s a time and place for MCF, but know your margins before diving in.

Watch the full episode for the breakdown, cost comparison, and when to consider a 3PL instead.

Just saved a merchant $2.5 million annually switching from FBA to Seller Fulfilled Prime.

Let me explain 👇

One SKU alone: $63 per unit saved. 2,500 units monthly. That's $1.9 million yearly on a single product.

Amazon charges $150 per pallet for storage. We charge $18. Same Prime badge. Same customer trust. 73% lower costs during peak season.

The merchant was bleeding money on bulky items. FBA fees were eating them alive. Heavy SKUs getting destroyed in transit. No control over packaging. Returns killing their margins.

We mapped out their entire catalog:
• Storage: Down from $150/pallet to $18/pallet
• Shipping: $21.61 average with zone optimization
• Packaging: Added $2-3 for protection, eliminated damage claims
• Control: Direct Seller Central access, cherry-pick orders

The kicker? They're keeping FBA running parallel during transition. Testing both. No risk.

While everyone debates FBA vs SFP, smart brands run both. Use FBA for small items. SFP for everything bulky. Keep the Prime badge. Keep the margins.

They're meeting with Lowe's next week. Home Depot application submitted. Building an empire beyond Amazon while everyone else fights over Buy Box scraps.

Operational flexibility beats operational perfection.

Every. Single. Time.

Who else is running SFP profitably?

People say hard work does not matter anymore.
They are wrong.

There is this new idea floating around that you can think your way to success. Just be strategic. Just be efficient. Just find a smarter system.

The truth is you need both.
Hard work and smart work.
One without the other falls apart fast.

I see it in operators all the time.
Hard workers who do not think end up exhausted.
Smart thinkers who do not push end up stuck.
The people who win mix both.

They stay in problems longer.
They ask sharper questions.
They move faster once they find the right answer.

That is the real advantage.
Not talent.
Not luck.
Just the combination of effort and intelligence consistently applied.

Every breakthrough I have had came from that mix.
Think deeply.
Execute hard.
Repeat until something cracks.

What is the task you know you should attack harder this week? 
Drop in the comments.

I saw this image last week on Linkedin. 
The waiter really did need to do better...

Alex Hormozi posted the full story last week and it hit harder than I expected.

Most people would have taken that “do better” comment and gone straight into victim mode. 

Rant about it. 
Complain about customers. 
Tell the internet how unfair life is.

This waiter did the opposite.

Alex said he showed up the next day and made a decision. Better service. Better attitude. Better effort. He tried to remember names. Smiled more. Paid attention to tiny details.

And the crazy part is what happened next?

Customers responded.
 Tips jumped.
 Energy shifted.
 His job stayed the same, but he did not.

I see this in business all the time. Leadership, sales, operations, all of it.

Bad question: Why is this happening to me?
Better question: What part of this do I control?

When I ask better questions, I get better outcomes.
Same pressure. Same workload.
 
Different results.

Where is one place you know you should be asking a better question?

Don’t let fear of looking small stop you.
Everyone starts somewhere, size doesn’t matter, speed and focus do.

When we launched AMZ Prep®, our warehouse was just a 400 sq ft shed inside another building. We looked huge online, but in reality, it was just me. Customers wanted drop-offs and I had to make up reasons why they couldn’t come.

That’s the essence of fake it till you make it. But don’t forget the second part: actually make it. Build, ship, iterate, and learn. Stop waiting for perfection. Stop waiting for everyone else to see your vision.

Start now. Adjust later. Crush eventually.

What small start did you have that taught you the biggest lesson?

One of the most revealing questions I ask in any interview:
“Tell me about your past boss.”

Not their title or what they managed. I want to hear how you worked with them.

People who speak with respect, even about difficult relationships, usually have emotional maturity and perspective.

People who instantly go negative? That’s a red flag.

How you talk about your past says everything about how you’ll handle conflict, feedback, and leadership in the future.

Culture isn’t built by what people say in meetings. It’s built by how they speak when their boss isn’t in the room.

What would your old boss say if I called them today?

Amazon PPC Management

At AMZPPC we focus on sales growth. We're so confident we can grow your account we'll guarantee you a 20% sales increase in 90 days. 

Our average client YoY sales increase is 90%. Check out our case studies here https://www.amzppc.co/work

All our senior staff have over 10 years of experience on amazon both as service providers and as sellers themselves. This combined with our AI-based technology allows us to deliver huge sales growth so you can dominate your market. 

Book a free account audit right here to find out how you can sell more today https://calendly.com/amazonppc/discovery-call

Founder & Managing Director

40% Increase In Amazon Sales Within 60 Days with No Retainer From an Award Winning $100.000.000 Amazon advertising team

Jonny Golding is a UK university mathematics drop-out, who became a self-taught Amazon PPC Agency owner. He now has an ever-growing team of nine.

His tried and tested Amazon PPC strategies have increased one client’s sales by 53% within 1 week (£35,645.25 - £54.643.15) and 60% within 1 month (£145,184.80 - £227,366.12). 

Another client saw 400% sales increase, during the global pandemic when their industry had seen major challenges. Another saw their Amazon ecommerce sales transform from $21,835.98 - $58,674.33 (within 4 months). Their ACoS halved (i.e. ROI doubled), from 35% - 16.8%. Their Return on Ad-Sales doubled too.

AMZPPC LTD as a team have been introduced to 500+ Amazon PPC ecommerce accounts. Around 90% have been totally ineffective. It’s a painful truth. They can confidently share what strategies work. They go slightly against Amazon’s suggested routes, which are designed for ease. But, AMZPPC LTD can’t boast these types of client successes, without doing things differently.

Jonny Golding

This is the resource I wish I had when I started running Amazon PPC.
 
A complete forecasting workflow for spend, TACoS, CPC, and revenue… all in one file.
 
I’ve taken my full forecasting system and turned it into a clean, step-by-step Excel model you can plug your data into instantly.
 
Here’s what’s inside:
✓ 18-step forecasting framework
✓ Clean Excel formulas for every metric
✓ Historical data workflow
✓ Scenario modeling & sensitivity analysis
✓ Weekly forecasting dashboard template
✓ Automation setup
 
It took me years of trial, error, and real ad spend to build this system.
You’re getting the final, refined version… for free.
 
If you want the full High-Resolution forecasting file:
Comment “Forecast” and I’ll DM it to you personally.
 
(P.S. Make sure we’re connected so I can send the link.)

We’ll pay for ourselves before you even sign. Amazon growth without the risk

Most sellers set bids once, then never look back.

That’s why their ad spend goes up… and their profit doesn’t.

Your bid strategy decides whether your budget works for you or wastes quietly in the background.

Here’s how smart sellers win:

1️⃣ Control costs first
2️⃣ Bid based on real conversion data
3️⃣ Dominate top placements
4️⃣ Optimize in small, steady steps
5️⃣ Track every change for profit impact

The best PPC accounts are tuned, tested, and adjusted… every single week.

♻️ Repost to help another seller spend smarter.
🔔 Follow Jonny Golding for Amazon ad tactics that actually drive results.

If your structure is a mess, how can your ads ever scale cleanly?
 
Most Amazon sellers think they have a bidding problem.
Or a keyword problem.
Or a budget problem.
 
But when you look inside their account, the real issue is simpler:
• The entire campaign hierarchy is chaotic.
• Mixed match types.
• Overlapping keywords.
• No segmentation.
• No control.
 
Chaos forces you to react instead of scale.
 
That’s why winning brands are shifting to clean hierarchical systems…
Because clarity turns every dollar into a signal instead of noise.
 
Structured campaigns → reduce keyword overlap.
Structured campaigns → reveal true performance.
Structured campaigns → scale without fear of breaking things.
 
When your setup stops fighting you, your optimizations finally matter.
And scaling becomes a plan.
 
Follow Jonny Golding for more system-first Amazon PPC strategies that create predictable growth.

Two sellers spend the same on PPC… only one scales.

The difference was that one manages campaigns, while the other manages strategy.
 
Never treat PPC like a checklist….
Launch a campaign, add broad keywords, set a budget, and hope ACOS drops.

That approach does not create growth.
 
The sellers who scale think differently.
They build a system that guides every keyword, every dollar, every decision.
 
Here’s what the strategic side looks like:

→ Campaigns planned around goals, not guesses
→ Keywords chosen for intent, not volume
→ Budgets controlled, not scattered
→ Traffic filtered, not random
→ Scaling driven by data, not emotion
→ Optimization done early, not after the damage
→ Growth designed for the long term, not this week
 
So, when your PPC doesn't feel like it’s launched and leaves, it finally becomes profitable.
 
Follow Jonny Golding PPC systems built for sellers who want long-term growth.

Every struggling seller blames bids… but the real problem is their Auto vs Manual balance.

So, fix the structure, and your ACoS fixes itself.
 
Most sellers treat bids like the one that solves everything.
But if Auto is doing the job Manual should do, or Manual is doing what Auto is built for… your costs will always drift.
 
Auto should DISCOVER the opportunities.
Manual should CONTROL the winners.

When those roles are clear, your targeting tightens, your waste drops, and your ACoS finally stabilizes.

It’s all about the balance.
 
P.S. Which one is heavier in your account right now…Auto or Manual?
 
Follow Jonny Golding for Amazon PPC systems that create predictable profit.

Do you think that Black Friday is a race for sales?

But, no. It’s a game of margin chess.
 
Most sellers sprint for revenue.
The pros move with strategy.
 
Because the goal is more profit per order.
Smart sellers increase AOV… quietly, predictably, and with purpose.
 
Here’s how you can do it:
→ Bundle smart: pair complementary items with 15–20% off.
→ Add tiers: 10% off $50, 20% off $100 — simple, effective.
→ Push premium: use Sponsored Brands to spotlight high-margin products.
→ Upsell fast: use “Frequently Bought Together” with countdown urgency.
→ Cross-sell post-purchase: keep the sale alive after checkout.
 
Each move compounds. Each small lever lifts profit without touching ad spend.
 
Black Friday rewards sellers who think three steps ahead.
 
Follow Jonny Golding for data-driven ad systems that scale profit.

Nobody warns you that PPC growth comes with a hidden trade-off.

Because the moment you scale, every decision pulls another metric in the opposite direction.
 
Here’s what that tension actually looks like inside every account:

Raise bids → visibility climbs, but margin tightens.
Expand keywords → traffic grows, but relevance drops.
Reduce wasted spend → efficiency improves, but volume shrinks.
 
Most sellers try to fix one and end up breaking the other two.
 
The brands that scale predictably are balancing them.
Do that well… and PPC starts feeling intentional.
 
Follow Jonny Golding for more PPC strategies.

Are you running Automatic Targeting and hoping for sales? 
That’s the mistake.

Because without control, auto campaigns drain budget fast and leave you guessing why ACoS keeps rising.

Every wasted click is data you could’ve turned into profit.

Here’s how to fix poor-performing auto campaigns:

✅ Run one clean auto campaign per product
✅ Let it collect data for 7–14 days
✅ Move converting terms to manual campaigns
✅ Add poor performers as negatives
✅ Keep auto running with a small test budget

Sellers using this structure cut ACoS by 30% and increased sales by 25–35% within 60 days.

Now it’s your turn to take control and scale smarter this Q4.

♻️ Repost to help another seller spend smarter.

Automatic Targeting From Wasted Budget to Smart Discovery

Your PPC keeps breaking because you don’t manage it as real experts do.
 
You think your PPC is FINE… until ROAS drops, ACoS spikes, and the whole thing turns into a money leak.
 
And the worst part is…
You keep fixing the symptoms (bids, budgets, keywords) instead of the system.
That’s why nothing works.
 
Here’s what the pros do differently and what you can start applying today:
 
→ What they don’t do:

• No mixing branded + competitor terms
• No keyword overlap anywhere
• No guessing at bids
• No “set and pray” campaigns
 
→ What actually works:

• AI-powered bidding for real-time adjustments
• SKAGs for complete control
• ASIN-level optimization, not account-level guessing
• Full-funnel attribution across ad types
• Negative keywords to stop budget cannibalization
• Planning budgets ahead of Prime + Q4
• Bring customers back with Buy Again + retention focus
 
So if you’re tired of your PPC breaking…
Start running it like the people who consistently win.

Follow Jonny Golding for more Amazon insights.

In 2025, structure is the new strategy for Amazon ads.

I’ve seen some UK sellers think rising CPC = tougher competition.
But the truth is, they’re wasting budget through bad campaign setup, lazy keyword grouping, and weak bid logic.

The sellers who win spend smarter.

Here’s how:
 → Auto + Manual = Data + Control… gather insights, then scale precision.
 → Intent-based keywords…  branded, long-tail, and competitor ASINs.
 → Bid by conversion data, not ACoS.
 → Shift budgets weekly toward high-ROAS campaigns.
 → Let AI optimize bids… humans set strategy, tech handles the math.

One UK seller cut ad spend by 27% and grew sales by 42% using this system.
That’s what happens when your campaigns work with Amazon’s algorithm. not against it.

♻️ Repost to help another seller scale profitably.

How UK Sellers can Cut Amazon Ad Cost in 2025

Ever notice how some sellers spend less and sell more?
 
It’s not luck. It’s leverage.
 
While others obsess over ad spend, best sellers obsess over systems.
 
They chase efficiency.
 
They track deeper metrics…. from cost per qualified lead to true ROAS across platforms.
They don’t care about traffic spikes; they care about conversion consistency.
 
And they scale only when the data says go, not when emotion says try.
 
That’s why they grow predictably.
 
P.S. In 2025, efficiency is your biggest competitive edge.
 
Follow Jonny Golding for strategies that turn ad spend into predictable profit.

You worked all year to grow profit…
Don’t erase it in one weekend.
 
Black Friday feels like a growth season.
But for most sellers, it’s a margin trap.
 
They slash prices to compete.
They copy competitor discounts.
They waste ad spend on “flash deals” that don’t convert.
 
The result is more orders, less profit, and zero clarity.
 
Here’s what smart sellers do instead:

→ Use tiered discounts (10–20–30%) to protect margins.
→ Focus promos on proven ASINs, not slow movers.
→ Launch test ads early so data guides scale — not panic.
→ Keep retargeting alive after Cyber Monday to stretch momentum.
 
Black Friday should build your brand’s trust and staying power.
 
Follow Jonny Golding for proven Meta & Amazon ad strategies that scale profitably.

You can’t scale Amazon ads in 2025 if your targeting still looks like 2021.

Because scaling is all about sharpening precision, where every click actually counts.

If your PPC dashboard feels busy but your profits feel stuck… it’s a targeting issue.

Here’s how each targeting layer impacts your performance in 2025:

Manual keywords → Delivers focused traffic and higher purchase intent.
Product targeting → Increases visibility among buyers already browsing similar products.
ASIN targeting → Captures competitor traffic and converts shoppers ready to buy.
Category targeting → Expands reach to scalable, high-traffic audiences.
Broad match → Discovers new converting search terms for future manual campaigns.
Phrase & exact → Improves precision and maximizes ROAS through high-intent clicks.
Negative keywords → Eliminates wasted spend and boosts ad efficiency.
Negative product targeting → Prevents spend on unprofitable or irrelevant placements.
Search term reports → Identifies converting terms and filters non-performers weekly.
Strategy mix → Balances discovery with profitability for sustainable scaling.
Granularity → Enhances control over bid performance and campaign-level insights.
Stay updated → Gives early access to new Amazon features that improve optimization speed.

Every wasted click is a missed conversion.
Tighten your targeting, and your ACoS drops before your next invoice.

♻️ Repost to help another seller target smarter.
🔔 Follow Jonny Golding for Amazon PPC tactics that deliver real results.

Black Friday might get all the hype, but Cyber Monday is where the real conversion magic happens.

And it’s not just about discounts or ad spend.

The secret weapon that top Amazon sellers swear by is Customer experience.

During Cyber Monday, shoppers are overwhelmed with deals. If your listing, buying process, or customer service feels clunky or slow, they’ll bounce faster than you can say “add to cart.”

So how do you turn that around?

Start with these simple but powerful moves:
• Make sure your product pages load fast and answer key questions clearly.
• Show social proof with fresh reviews, buyers trust real feedback.
• Simplify your checkout process so there’s no friction.
• Respond promptly to customer inquiries, even during peak sales.

When shoppers feel valued and supported, they’re converting faster and coming back again.

Cyber Monday is more than a sale day. It’s about creating moments that build trust in real time.
And that trust is your best conversion booster.

So, optimized for speed, clarity, and care.

Your ads can bring people to the page, but customer experience will close the deal.
It’s trust that drives conversions.

Follow Jonny Golding for more updates on Amazon insights.

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The Battle

Blair Forrest

Jonny Golding

Followers

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Performance ScoreBlair Forrest's LinkedIn Performance

Performance ScoreJonny Golding's LinkedIn Performance

Ready to grow your LinkedIn presence?

taplio

The Battle

Blair Forrest

Jonny Golding

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Blair Forrest's LinkedIn Performance

Performance ScoreJonny Golding's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreBlair Forrest's LinkedIn Performance