Founder, CMO @ AMZ Prep | Fulfillment for Global Merchants | Follow me to watch us build a 100M Company

At AMZ Prep, our daily mission is to work towards our bold vision: To propel sellers and brands to amplify their global eCommerce footprint through the seamless integration of logistics, fulfillment, advertising, strategy, creativity, and growth within a single, unified solution. 

Our vision may seem audacious to some, but at AMZ Prep, we thrive on embracing challenges, particularly the ambitious and audacious ones. It's this unwavering spirit that has catapulted us into becoming a retail powerhouse that's been quietly making waves.

If you're seeking to be part of a team that's committed to achieving remarkable accomplishments, we invite you to join us on our journey. We're constantly on the lookout for exceptional individuals to become a vital part of our team. Whether your expertise lies in Operations, Finance, Customer Experience, Business Development, or Software Engineering, please don't hesitate to connect with us for any career-related inquiries.

Blair Forrest

I'm 28.

Started AMZ Prep® from my basement at 21. Made every mistake you can imagine along the way.

Here are 9 lessons I wish I knew back then:

(For context, we are blitz-scaling to be a 9 figure business next ~30 months Im in full founder mode within the company). 

And yes, this photo was before the world of logistics aged me like fine wine.

1. Saying yes to everyone will break you.
Early on, we took any client with a pulse. It nearly killed us. A defined ICP makes everything easier. Sales, ops, support. We ended up firing customers we never should have taken.

2. Hiring before you feel ready is the move.
I waited too long because I was cheap and thought no one could do it better. That stubbornness led to burnout. The right people are not an expense. They are the best investment you can make.

3. Bad revenue is more expensive than no revenue.
Saying no to money that does not fit feels reckless at first. But chasing the wrong deals costs you time, focus, and the clients you actually want.

4. FOMO will cost you more than patience.
I wasted $500K on a sales team because competitors were ramping outbound. The ROI was not there. Content and referrals worked better. Stop reacting to what others are doing.

5. Owning 100% is worth the middle seat.
VCs wanted in. I said no. Now I fly economy while competitors fly private. But every dollar of growth is mine. That discomfort is temporary. Giving away your company is forever.

6. Rest is a growth strategy.
I used to grind 7 days a week and thought I was winning. I was not. Taking Sundays off made me sharper on Monday. Exhausted founders make expensive mistakes.

7. Admitting what you do not know builds trust faster than pretending.
I lost clients early on because I faked expertise. The ones who came back did so because I started saying "I don't know, but I'll figure it out."

8. Your team is everything.
A players hire A players. B players hire C players. The minute you compromise on talent is the minute you start failing.

9. Show up in person.
A $400 economy flight turned into a $2.4M contract. Emails do not close deals like handshakes do. Get on planes. 

Most of these I learned the hard way. Hopefully you do not have to.

What lesson hit you hardest in your twenties?

Blair Forrest 

I need to hire 100+ people in 2026.

Not because we're chasing growth for growth's sake. Because the demand for AMZ Prep® is insane right now.

We're watching two massive shifts collide:

1. Ecommerce is exploding faster than brands can operationally keep up.

Order volumes are up. SKU counts are up. Customer expectations are up. But most brands still run ops like it's 2019. Small teams. Manual processes. Systems held together with duct tape and spreadsheets.

They can't scale fast enough to match their own growth.

2. Companies are finally ditching in-house ops for outsourced fulfillment.

For years, brands held onto their warehouses like it was a competitive advantage. Now they're realizing it's a liability. The math doesn't work. The headaches don't stop. And every hour spent on logistics is an hour not spent on product, marketing, or customers.

So they're handing it off.

These two trends are feeding each other. More brands need help. Fewer want to build it themselves.

That's why we're hiring. Warehouse staff. Ops managers. Account leads. People who want to build something real in a space most people overlook.

If you're looking for work or know someone who is, DM me or drop a comment.

We're just getting started.

We are hiring a senior copy writer who has built newsletters in the past. 

DM me if you know someone!

Most brands default to UPS or FedEx without thinking twice.

We had a client shipping heavy goods to the Midwest. Their national carrier rates were eating into margins. Every shipment felt like a slow bleed.

We ran the numbers on a regional carrier for that specific zone.

20-30% cheaper. Same delivery windows. Sometimes faster.

The difference wasn't service quality. It was geography.

National carriers price for nationwide coverage. You're paying for infrastructure you don't use. Regional carriers specialize in specific lanes. Their trucks are already running those routes.

Where this works:

- Zone 2-4 shipments where regionals dominate
- Heavy or oversized freight where national surcharges stack up
- Consistent volume to specific regions

Where it doesn't:

- Scattered, low-volume shipments across the country
- Time-sensitive orders where tracking integration matters
- Brands without the ops bandwidth to manage multiple carriers

The brands saving the most aren't loyal to one carrier. They're running a blended network. National for reach. Regional for margin.

If you're shipping 500+ orders a month to concentrated zones and haven't tested a regional carrier, you're probably leaving money on the table.

What's your current carrier mix look like?

2 years with Arishekar N on the team. 

When he joined, we were figuring out how to tell our story. Now we have a brand people actually recognize.

He's built our marketing from the ground up and our entire India operations. The content, the campaigns, the positioning. All of it runs through him. And he does it without needing constant direction. He sees what needs to happen and makes it happen.

That's rare.

The best people don't just execute. They take ownership. Ari treats our marketing like it's his own company. That mindset is why we've grown the way we have.

Two years in and he's just getting started.

Grateful to have him.

And no, you can't recruit him.

Congrats Ari! We’re lucky to have you growing the business.

Uncomfortable reality:

The cheapest 3PL is usually the most expensive.

Most brands shop for fulfillment partners by comparing rate cards. Pallet-in, pallet-out. Pick and pack fees. Storage costs.

They pick the lowest number and call it a win.

Then the invoices start coming.

Here is what you can do about it:

1. Ask about chargebacks.
Who owns accountability when a retailer issues one? A mislabeled case or missed appointment can cost $100K. If they dodge this question, that is your answer.

2. Get real on-time fulfillment numbers.
Not the number on their sales deck. Ask for merchant references. Call them. One missed delivery window can damage a retail relationship that took years to build.

3. Check their integration capabilities.
SPS Commerce. EDI. Your ERP. If they fumble this answer, expect manual work and errors. Clean integrations prevent chargebacks.

4. Ask where their clients have been burned.
The best partners will tell you honestly. The wrong ones will pretend it never happens.

5. Look at retailer compliance.
Every retailer has different requirements. If they cannot walk you through how they handle Target vs. Walmart vs. Costco, that is a red flag.

The rate card is the last thing you should compare.

Execution gaps and hidden fees will eat the savings you thought you were getting.

What is the biggest surprise you have found on a 3PL invoice?

Tough news out of Quiet Logistics today going under

If you were impacted by this, we are hiring 20+ roles at AMZ Prep®

Any time a logistics business restructures, it is the operators, account managers, warehouse teams, and support staff who feel it first 

If you were impacted or know someone who was, we are actively hiring across sales, client experience, and operations right now and I want to help 

Dozens of roles. Real work. Fast moving teams (and BIG impact)

Logistics talent is hard to find and even harder to replace. 

If you care about execution, ownership, and building something meaningful, there is a seat at the table

DM me or comment and I will connect you with the right person 

$5000 bonus if we hire someone you introduce 

Like and share this post for reach and find someone find their next home

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Making logistics sexy for modern brands

Amazon Seller Central has free tools most sellers never touch.

I talk to brands every week who pay thousands for data they could pull themselves.

Here's what's sitting in your account right now:

Brand Analytics
Search frequency rank, top clicked ASINs, conversion share. This tells you exactly what customers search for and who's winning those clicks. Most brands never open it.

Search Query Performance
Shows your impressions, clicks, and purchases for every search term. You can see where you're losing customers in the funnel. Free if you're brand registered.

Inventory Performance Index
Amazon scores your inventory health. If you're not tracking this, you're probably paying excess storage fees without knowing why.

Voice of the Customer
Aggregates negative feedback and return reasons. Instead of guessing why products come back, the data is right there.

Manage Your Experiments
A/B test your titles, images, and bullet points. Amazon will tell you which version converts better. Most sellers just guess and hope.

The brands that win on Amazon aren't guessing. They're using the data Amazon already gives them.

If you're paying for third-party tools before maxing out Seller Central, you're leaving money on the table.

What's the most underrated Seller Central feature you actually use?

Every founder has a breaking point.

I hit mine about a year into building the company.

I was doing sales, ops, customer support, warehouse visits, and still answering emails at midnight. I told myself it was temporary. That I just needed to push through.

The work kept expanding.
I kept shrinking.

I stopped being sharp in meetings.
Started making small mistakes that cost us time.
What I was building began to feel like something I was surviving.

So I made two changes.

First, I hired.
Not when it felt comfortable.
Before that.

I brought in someone to own operations so I could stop being the bottleneck on every decision. It felt risky. It was necessary.

Second, I changed how I worked.

I stopped measuring effort by hours and started measuring it by output.
Fewer late nights.
More focused mornings.

I built structure around the chaos instead of reacting to it.

The company didn’t slow down.
It sped up.

A founder running on empty isn’t a competitive advantage.
It’s a liability.

The breaking point isn’t failure.
It’s a signal.

The founders who scale are the ones who listen to it and adjust.

Shipping from the wrong warehouse kills margins.

Most sellers think fulfillment is about speed. It's not. It's about placement.

If your inventory is sitting in one location and you're shipping coast to coast, you're paying for zones you don't need to touch. Every extra zone adds cost. Every unnecessary mile eats into margin.

The fix is simple but most brands skip it.

Position inventory closer to where your customers actually are. Use multiple locations if volume justifies it. Cut the distance, cut the cost.

For Seller Fulfilled Prime, this matters even more.

Amazon measures delivery impressions. If customers don't see fast delivery promises on your listing, you fail the trial before shipping a single order. Strategic placement is how you hit those thresholds without paying for overnight labels on every package.

And if you need Saturday delivery for SFP compliance, that's another reason to think about where inventory lives. Not every warehouse offers weekend coverage.

What smart placement actually delivers:
• Lower transportation costs per order
• Faster delivery without premium shipping
• Margins that don't shrink with every sale

This isn't complicated. But it requires looking at your fulfillment network as a strategy, not just a checkbox.

Where are your highest-volume SKUs sitting right now?

One of our client: A major chocolate brand got hit with cross-border tariffs, and within days they were scrambling to keep orders moving.

They flew down to our cold-chain facility because they didn’t have time for long planning cycles or perfect onboarding.

We set up operations within 24 hours, started fulfilling immediately, and within forty-eight hours were shipping thousands of orders a week, knowing it wouldn’t be clean but deciding speed mattered more in that moment.

You can’t polish stuff in a emergency.

Onboarding that fast is never ideal, there are always gaps, questions, and things you fix on the fly. 

But showing up like an extension of their team was the only option to stop the fire.

Most trust I’ve seen is earned when things break and you still deliver.

Everyone thinks going viral is the ultimate LinkedIn win.

I think that’s wrong.

I’ve had posts break 100K impressions. It felt great for about a day.

Then I looked at who was engaging:
Random accounts.
People outside my industry.
Followers who would never buy, refer, or collaborate.

Vanity metrics.
Zero business impact.

Here’s what experience taught me:

- Virality attracts the wrong audience
The algorithm rewards engagement, not relevance.
Posts that “blow up” usually resonate with everyone except the people who matter to your business.

- Niche authority beats mass reach
The creator with 5,000 followers in a tight niche will out-earn the one with 50,000 random followers every time.
Depth beats width.

- 100 decision-makers > 100,000 likes
One comment from the right person is worth more than thousands of reactions from people who won’t remember your name tomorrow.

The goal isn’t to be seen by everyone.
It’s to be known by the right people.

I’d rather get 50 likes from founders, operators, and buyers in my space
than 5,000 likes from people who will never convert.

Reach is easy to measure.
Relevance isn’t.

Chase relevance.
Authority compounds.

I used to struggle with imposter syndrome.

Every win felt like luck.
Every conversation felt like a test I might fail.
I used to feel like I didn’t belong in every room I entered.

Here’s what actually helped:

1. It never fully goes away.
I stopped waiting to feel ready. The feeling doesn’t disappear at milestones. It just shows up again in bigger rooms. Accepting that made it easier to move anyway.

2. Action builds confidence, not the other way around.
I thought I needed confidence before acting. I was wrong.
Confidence came from repetition. From speaking up before I felt qualified. From doing the work while unsure.

3. Most people are operating in uncertainty too.
The people who look composed haven’t figured it out.
They’ve just learned to function without certainty.
That stopped me comparing my insides to everyone else’s outsides.

Most people think imposter syndrome fades when you achieve more.

It doesn’t.

You just stop letting it decide what you do.

Feeling like you don’t belong is often the signal you’re exactly where you should be.

I didn’t get confident on camera.
I got reps.

My first videos were painful.
Stiff delivery.
Awkward pauses.
Watching them back made me cringe.

I posted anyway.

Not because I felt ready.
Because I knew the only way out was through.

Here’s the actual formula:
• Post while it feels awkward
• Share before it’s polished
• Let the cringe phase burn off

Most people wait until they feel confident.
That’s the trap.

Confidence doesn’t come from preparation.
It comes from exposure.

I’ve watched founders with great ideas stay invisible for years,
waiting for the “right time” to start posting.

Meanwhile, the ones winning on camera aren’t more talented.
They just started earlier.
And kept going.

Here’s the uncomfortable truth:
Your first 50 posts will be bad.
Maybe your first 100.

That’s not failure.
That’s the price of entry.

Every creator you admire has a graveyard of content they hope no one scrolls far enough to find.

The difference?
They didn’t stop.

Confidence isn’t talent.
It’s surviving your early posts.

If it feels too early,
too rough,
too uncomfortable,
that’s usually your cue to hit publish.

Every day your inventory sits in transit is a day you are not selling.

Most brands treat Amazon inbound as an ops task.
Something the warehouse handles.
A box to check.

That’s the wrong frame.

Inbound speed is revenue infrastructure.

Here’s what slow inbound actually costs you:

1. Lost sales velocity
Amazon rewards products that sell consistently.
When you stock out or run low, rankings drop.
Competitors take your spot.
Rebuilding momentum costs more than maintaining it.

2. Wasted ad spend
Running PPC while inventory is about to run out means you are paying to send traffic to a listing that cannot convert.
Or worse, to a competitor’s offer.

3. Margin compression
Rush shipments to plug gaps.
Expedited freight because planning slipped.
Premium fees to recover ranking.
All preventable. All expensive.

The brands winning on Amazon are not just optimizing listings.
They are optimizing their inbound pipeline.

That means:
- Forecasting demand before things get tight
- Building buffer time into replenishment cycles
- Treating inbound speed as a KPI, not an afterthought

Your ops team may own the process.
But this is a finance conversation.

Because every day of delay has a dollar value attached to it.

Inbound is not logistics.
It is revenue protection.

If you sell on TikTok Shop in the US, fulfillment is about to change.

Seller-managed shipping will no longer be allowed (urgent)👇 

From March 31, all US local sellers must fulfill orders using TikTok Shop Logistics Services. 

Seller-managed shipping will no longer be allowed. 

Basically, you have to use their shipping labels now and can't use your own. 

and NO you don't need to use TikTok fulfillment services (hearing a lot of love / hate here on brands experience so far). 

Currently, ShipHero is one of the only US-based WMS that meets TikTok Shop’s new label requirements (we use them across a few facilities and only great things to say)

TikTok has confirmed integrations with a few ERP and shipping platforms, but for US warehouse fulfillment, ShipHero is one of the only options available (a few other also listed in image below) 

If you sell on TikTok Shop in the US, be aware of this change. Even if you’re not affected yet, the rollout is quick, and enforcement is coming.

I would not be surprised if we see more marketplaces tighten control over carrier accounts and shipping labels over time.

Curious what you think....

Could you see Amazon or other marketplaces forcing sellers onto marketplace controlled carrier accounts only with their own labels?

Stop apologizing for wanting a big life.

Wanting to build something real. Wanting to make real money. Wanting to have actual impact.

None of that is something to be embarrassed about.

But you will meet people who try to make you feel like it is.

They will call it unrealistic. They will call it selfish. They will suggest you should be happy with less.

What they are really saying is that your ambition makes them uncomfortable. It forces them to confront their own choices.

Small thinkers will always try to guilt you into playing small.

I have seen this pattern over and over. The people who question your goals the loudest are usually the ones who gave up on theirs.

They are not protecting you. They are protecting themselves.

The founders I respect most learned to tune this out early. They stopped asking for permission. They stopped shrinking their vision to make others comfortable.

They built anyway.

That does not mean being reckless or ignoring good advice. It means knowing the difference between wisdom and fear dressed up as concern.

You do not owe anyone a smaller version of what you want.

Ignore them. Build the life you actually want.

What is one thing you stopped apologizing for?

Fulfillment looks simple from the outside.

Product comes in. Product goes out. How hard can it be?

Then you actually run a fulfillment operation and realize there are dozens of moving pieces most brands never see.

The stack behind "ship my stuff":

1. Receiving and intake
Every inbound shipment needs to be checked, counted, and logged. Damaged units get flagged. Discrepancies get documented. One missed pallet throws off inventory for weeks.

2. Storage and slotting
Where you put product matters. Fast movers need to be accessible. Slow movers get pushed back. Bad slotting kills pick efficiency and adds labor cost to every order.

3. Inventory management
Real-time accuracy across multiple channels. Oversell on Amazon and your account health tanks. Oversell on Shopify and you are refunding customers and eating shipping costs.

4. Pick, pack, and ship
This is the part brands think about. But even here, the details matter. Box size selection, dunnage, label placement, carrier routing. Get it wrong and you are paying for air or dealing with damage claims.

5. Amazon inbound
A category of its own. Prep requirements, labeling standards, appointment scheduling, placement fees, check-in speed. Most brands have no idea how much margin they lose here.

6. Returns processing
Product comes back. Now what? Inspect, restock, dispose, or liquidate. Every return is a decision tree that affects margin.

7. Data and reporting
If you cannot see what is happening in real time, you are guessing. Inventory levels, order accuracy, transit times, cost per order. The brands that win are the ones measuring everything.

Each layer has failure points. Each failure point has a cost.

The brands that treat fulfillment as "just shipping" are the ones bleeding margin without knowing where it is going.

What part of your fulfillment stack keeps you up at night?

What if someone offered you $1,000 a day to sit in a room filled with people who hate your product?

Would you do it?

What if they added:

"They'll tell you exactly why they don't buy.
Exactly what's broken.
Exactly what would make them say yes."

Most founders would run. The sharpest founders would grab a pen.

That room exists. It's called talking to the people who didn't convert.

The ones who visited your site and bounced. The ones who got on a sales call and went silent. The ones who tried your product once and never came back.

They're not just "haters." They're the clearest roadmap you're ignoring.

Your happy customers confirm what's working. Your unhappy ones expose what's missing.

Companies often survey their fans. The ones who win seek out their critics.

The feedback that hurts is often the feedback you need.

When's the last time you sat in that room?

11 free websites every founder should use:

1. ChatGPT (chatgpt.com)
Your 24/7 brainstorming partner. Use it for drafting emails, writing copy, solving problems, and thinking through strategy. Saves hours every week.

2. Notion (notion.so)
All-in-one workspace for notes, tasks, docs, and databases. I run my entire content calendar and project tracking here.

3. Loom (loom.com)
Record quick videos instead of scheduling another call. Great for async updates, feedback, and explaining things once instead of ten times.

4. Canva (canva.com)
Design without a designer. Pitch decks, social graphics, presentations. The template library alone is worth it.

5. Google Trends (trends.google.com)
See what people are actually searching for. Useful for validating ideas, timing content, and understanding demand.

6. Grammarly (grammarly.com)
Catches mistakes before your clients do. Works in your browser, email, and docs.

7. Calendly (calendly.com)
Stop the back-and-forth on scheduling. Share a link, let people book. Simple.

8. Zapier (zapier.com)
Connects your apps and automates repetitive tasks. If you are doing the same thing manually every day, Zapier can probably do it for you.

9. Wave (waveapps.com)
Free accounting and invoicing. Good enough for most early-stage businesses. No reason to pay for QuickBooks until you need to.

10. Otter.ai (otter.ai)
Transcribes meetings automatically. Never take notes again. Search your conversations later.

11. Hemingway Editor (hemingwayapp.com)
Makes your writing clearer. Highlights complex sentences and passive voice. Useful for anything client-facing.

Most founders pay for tools they do not need yet.

Start here. Upgrade when you outgrow them.

What free tool do you use every day?

Innovation is not just about new ideas; it's about transforming vision into measurable growth.

DREAMER 👉 BELIEVER 👉 ACHIEVER 🚀

Director of Marketing & Growth | Global B2B SaaS Growth Leader | Digital Marketing Strategist
15+ Years Driving Transformative Growth Through Data-Driven Marketing Excellence
Results-driven marketing leader specializing in scaling B2B SaaS companies through innovative growth strategies. Proven track record of building high-performance teams and driving substantial revenue growth through integrated digital strategies.

KEY ACHIEVEMENTS:
Architected growth frameworks driving 400%+ increase in organic traffic and revenue
Achieved 180% year-over-year revenue growth through optimized marketing campaigns
Generated $10M+ in pipeline through strategic partnership initiatives
Led digital transformation projects for Fortune 500 clients
Built and mentored high-performing global marketing teams
Developed proprietary growth models using predictive analytics
Reduced customer acquisition costs by 45% while maintaining quality
Established partner programs generating 40% of new business

CORE COMPETENCIES:
Digital Marketing Excellence:
Search Engine Optimization (Technical SEO, Content Strategy)
Content Marketing & Distribution
B2B Demand Generation & Lead Nurturing
Account-Based Marketing (ABM)
Marketing Analytics & Attribution
User Experience & Conversion Optimization

Paid Marketing & Advertising:
Google Ads & PPC Management
Social Media & LinkedIn Advertising
Amazon Advertising & E-commerce
Programmatic & Display Advertising
Performance Marketing

TECHNICAL EXPERTISE:
Analytics: Google Analytics 4, Adobe Analytics, Mixpanel
SEO Tools: SEMrush, Ahrefs, Google Search Console
CRM & Automation: HubSpot, Salesforce, Customer.io
Testing & Optimization: Optimizely, VWO, Hotjar
Growth Tools: Segment, AppsFlyer, GTM
Development: HTML/CSS, WordPress, API Integration

STRATEGIC FOCUS:
Data-driven decision making and predictive analytics
Multi-channel acquisition strategy
Customer journey optimization
Marketing automation and scalability
Performance marketing and ROI optimization
Strategic partnerships and business development
Building and scaling high-performance teams
Establishing centers of excellence
Cross-functional team collaboration

INDUSTRIES: B2B SaaS | Enterprise Software | MarTech | E-commerce | Digital Transformation
Specialized in driving growth through organic user acquisition, content marketing excellence, B2B demand generation, strategic partnerships, and marketing technology innovation.
📧 arishekarn@gmail.com
📱 +91-9003749744

Arishekar N

Amazon is closing all Amazon Go and Amazon Fresh stores and here is what it means.

On January 27, 2026, Amazon announced the closure of all 72 of its branded physical grocery stores (57 Amazon Fresh and 15 Amazon Go) in February. 

The company cited a lack of truly distinctive customer experience and an economic model that was not scalable.

Some locations will convert to Whole Foods Market, with Amazon planning over 100 new Whole Foods openings, while Just Walk Out technology continues at 360 plus third-party sites.

Why this matters

Amazon is pivoting from small-format, convenience-focused stores to large-format, high-throughput retail hubs. 

Their upcoming 225,000 to 230,000 square foot supercenter in Orland Park, Chicago will combine:

Fresh groceries and general merchandise
In-store shopping and same-day fulfillment
Digital ordering and curbside pickup

This strategy positions Amazon to compete with Walmart, Target, and Costco while leveraging its logistics, data, and ecommerce ecosystem. 

Physical stores become micro-distribution centers supporting both in-store and online sales.

Key takeaway

 The Go and Fresh closures are not a retreat. They signal a shift from narrow convenience concepts to integrated, scalable retail nodes that connect online and offline experiences.

#RetailInnovation #Ecommerce #Amazon #FutureOfRetail #SupplyChain #Omnichannel

This is HUGE!

Thanks for the trust and belief. Blair Forrest  Imtiaz Kermali  

When you work with people who care as much about the mission as you do, great things happen.

Kudos to the team who’s believed in the vision and taken ownership every step of the way

Harishnath Narasimhan Rey Nath Daniel Rozario  Anupam Krishna  Haridha P  Jaya Gupta  Peaula Philip Shashi Hiremath Rahul dravid.G Indhu Krishnan A  Dan Jeo Cavan Rich Pearl Angelo D'onofrio Diggy Lalussis Joel den Boer, BSc (BioScience), PMP,ACP Lakshita Dang Ginny Kaur Trini Baldon Abishek Narayanan Swaminathan B.E., M.Eng Shemira Kermalli Neha Vijay Modi

9.7 million people call themselves "Amazon sellers."

Only 55,000 made $1M+ last year.

That's 0.57%.

Nobody talks about the reality pyramid:

TIER 1: MILLIONAIRES (0.6%)
→ 55,000 sellers
→ $1M+ annual sales
→ Private label brands like Anker, Zesty Paws
→ Full teams, systems, agencies

TIER 2: SIX-FIGURE CLUB (5%)
→ ~100K sellers
→ $100K-$999K annual sales
→ Established operations
→ FBA mastered, ads optimized

TIER 3: GRINDERS (15%)
→ ~300K sellers
→ $25K-$100K annual sales
→ Part-time to full-time transition
→ Learning the game

TIER 4: SIDE HUSTLERS (40%)
→ ~800K sellers
→ $1K-$25K monthly
→ Still figuring it out
→ Some profitable, many breaking even

TIER 5: STRUGGLERS (25%)
→ ~500K sellers
→ Under $1K/month
→ Just started or stuck
→ High churn zone

TIER 6: GHOSTS (14%)
→ ~1.3M sellers
→ Inactive or dormant
→ Gave up or moved on

THE REALITY:
- 9.7M registered → only 1.9M active
- 57% have margins above 10%
- 28% have margins above 20%
- 13% still not profitable

THE PATH TO $1M+:
→ Private Label
→ FBA Mastery
→ Brand Building
→ Ad Optimization

Average US seller makes $290K/year.

But "average" hides the extremes.

Most quit before they learn. The ones who stay? They compound.

Where are you on the pyramid? Drop your tier below 👇

#AmazonFBA #eCommerce #Entrepreneurship

Google just partnered with Shopify, Walmart, and Target to build something most brands aren't paying attention to.

It's called the Universal Commerce Protocol.

And it changes how products get discovered and purchased.

The shift:
Shopping is moving from keyword searches to AI conversations to direct purchases. No more clicking through 10 product pages. No more opening multiple tabs to compare. Ask AI. It finds what you need. You buy. Done.

For retailers, this is both opportunity and threat.

Opportunity:
- Access to customers without Amazon's 15% fee
- You keep the customer relationship
- You remain the merchant of record
- You control your data

Threat:
- You're replacing one gatekeeper with another
- Google now controls the discovery layer
- If you're not integrated, you don't exist in AI shopping

Amazon is conspicuously absent from this partnership.

They'll likely double down on Rufus and keep the walled garden closed. The risk? If consumers start shopping via Google and Gemini, Amazon becomes just another option instead of the default.

For Shopify merchants, this could be the biggest opportunity since Facebook Ads in 2014. Native integration with Google's AI shopping. Access to their Shopping Graph. Checkout without leaving the AI interface.

What you should do now:

1. Clean up your product data. Accurate descriptions, specifications, inventory levels. AI agents need this to make recommendations.

2. Track AI referral traffic. How many visitors come from ChatGPT, Gemini, Claude? What's the conversion rate difference?

3. Rethink SEO. Traditional keyword optimization matters less. Detailed product information, customer reviews, and structured data matter more.

We're watching the biggest shift in e-commerce since mobile.

The infrastructure being built right now will determine who wins the next decade of online shopping.

Google just played a massive card. Amazon will respond.

The rest of us need to adapt.

Is your brand preparing for AI-powered commerce?
#Ecommerce #AI

Someone is selling $36 dog shampoo.

And it's working.

Lil Luv Dog just raised $1M to sell luxury grooming products for pets.

Their thesis? Pet care branding is ugly.

Walk down any pet aisle. You'll see the same thing:
Bright colors. Cartoonish fonts. Packaging that screams "functional, not fashionable."

Meanwhile, 50% of pet owners say they'd buy luxury products for their dogs.

That's a $157B industry with a massive branding gap.

So Lil Luv Dog did what beauty brands did years ago:
Minimalist packaging. "Clean" ingredients. Premium price point.

Same playbook. Different aisle.

But here's the smart part:

They're not selling in pet stores.

They're selling in human hair salons.

Why? Because their target customer — millennials and Gen Z who treat their dog like a child — is already sitting in that chair.

Meet them where they are. Not where the category says you should be.

This is the pattern:

Dog airlines exist.
Dog hotels exist.
Now dog beauty brands exist.

Every "human" category eventually gets a pet version.

The brands winning aren't inventing new needs.
They're applying proven playbooks to overlooked markets.

Pet care was waiting for someone to make it look good.

What category are you in that's still stuck in "functional, not fashionable" mode?
#amazonselling #ecommerce

Amazon CEO says tariffs are finally hitting prices.

Jassy said this at Davos this week.

For months, he maintained prices hadn't gone up "appreciably."

That just changed.

Here's what happened:

Most inventory on Amazon was ordered before the tariffs kicked in. That buffer ran out last fall. Now sellers are feeling the full weight of higher import costs.

The responses vary:

1. Some are raising prices and passing costs to consumers
2. Some are eating the margin hit to protect demand
3. Most are doing a mix of both

Here's the uncomfortable reality Jassy pointed out:

Retail is a mid-single digit margin business.

If your costs go up 10 percent, there is nowhere to hide. You don't have 50 percent margin to absorb the hit. Most sellers don't even have 15.

Consumers are still spending. But behavior is shifting.

- Trading down to cheaper alternatives
- Hunting for deals more aggressively
- Delaying bigger discretionary purchases

Amazon says they're doing what they can to keep prices low. But even they admit the math only works for so long.

The tariff buffer is gone. The margin squeeze is real.

If you're selling on Amazon, how are you adjusting?

A toy you've never heard of outsold Xbox this Black Friday.

Not PlayStation.
Not Nintendo.
Xbox.

The product? Nex Playground.
A $249 motion-based gaming console that uses AI to track kids' movements.

No controllers. No buttons. Just a camera and floor space.

Here's the part that matters:

Nex didn't start here.

In 2018, they launched a basketball shot-tracking app.
Cool tech. Tiny market.

In 2020, they pivoted to gamified workouts.
Better traction. Still not it.

Then they built an AR games app.
Engagement was good. But users wanted bigger screens.

So they made what one investor called "the mother of all pivots."

Software company → hardware company.

The results?

2023: 5,000 units sold.
2024: 150,000 units sold.
2025: 600,000 projected. $150M+ in revenue.

Before the pivot? $3M and unprofitable.

What changed wasn't the team.
It was the willingness to follow the data instead of protecting the plan.

Most founders fall in love with their first idea.
The best ones fall in love with finding the right one.

Nex pivoted four times in seven years.
Now they're sold out at every major retailer and just licensed Bluey.

The lesson isn't "pivot more."

It's this: Your first product probably isn't your last.
And that's not failure. That's iteration.

Are you building what the data says works — or what you wish worked?
#ecommerce #amazonseller

Your excess inventory is a branding opportunity.

US retailers are sitting on $45 billion in slow-moving stock right now. Up 26% from 2021.

Most brands panic. They slash prices, dump it on liquidation platforms, and pray customers do not notice.

The smart ones do the opposite.

They tell the truth.

Instead of this:
"FLASH SALE - 50% OFF!"

They say this:
"We overestimated demand on this seasonal flavor. Rather than warehouse it, we are clearing at cost so you can try it. Our miscalculation is your opportunity."

Same discount. Completely different brand perception.

Why does this work?

Gen Z and Millennials have been marketed to their entire lives. They can smell desperation from a mile away. Honesty, however, cuts through.

When you explain why something is on sale, you are not just moving product. You are building trust, treating customers like adults, and turning a potential brand liability into a moment of connection.

The Whole Truth Foods in India built a $240 million valuation on this exact philosophy. Radical transparency. No corporate fluff. Their founder literally started with a blog called "Fitshit" exposing misleading food labels. Now they are one of the fastest-growing food brands in Asia with 900% growth in three years.

They did not hide their imperfections. They led with them.

Here is how to apply it to your inventory:

1. Catch it early.
Flag slow-moving inventory at 6-12 months, not when it is truly obsolete. Early action means better margins and more positioning options.

2. Segment your messaging.
Different inventory problems deserve different stories:
- Seasonal overstock: "Making room for Spring 2025 - Final winter inventory at 40% off"
- Reformulations: "Last chance for our original formula before the upgrade drops"
- Overproduction: "We got excited and made too many. Your gain."

Each one is honest. None of them scream desperation.

3. Target your existing customers first.
They are 3x more likely to convert on liquidation than cold traffic. Email your list before going broad. Create VIP early access. Reward loyalty instead of chasing strangers.

4. Own the narrative.
Your story matters more than your discount depth. Brands with authentic context recover 2-3x more value than generic sale messaging.

The reality is simple.

With D2C ad costs up 60% since 2020 and customer acquisition getting more brutal every quarter, strategic inventory liquidation is not just warehouse hygiene.

It is customer acquisition, brand building, and capital optimization, all in one.

Every brand has excess inventory. The question is whether you turn it into a customer connection or let it quietly drain your margins.

Transparency sells. Even when you are talking about the stuff that did not.

Could you please share how you are currently managing slow-moving inventory? #ecommerce #inventory

Food brand transparency note explaining extra inventory, held by hand on a work desk with packaged snack bars, laptop, coffee, and office supplies.

Amazon sellers just hit a historic milestone.

$2.5 trillion in total sales since 2000.

Here's the part that blew my mind:

In the first 10 months of 2024, sellers generated MORE revenue than the entire first 10 years combined.

Think about that.

The Q3 2024 numbers tell the story:

→ 62% of all units sold are from 3P sellers (all-time high)
→ $180.2B quarterly revenue (+13% YoY)
→ $17.7B advertising revenue (+22% YoY)
→ 55,000+ sellers crossed $1M in 2023

What changed?

Amazon shifted from retailer to infrastructure provider.

Today, 60% of Amazon's business is services, not products. They don't want to sell you things. They want to help YOU sell things.

This is why the 3PL landscape is shifting so fast.

If you're still treating Amazon prep as an afterthought, you're already behind. The brands winning in 2026 are the ones with AI-optimized listings, multi-channel fulfillment across Walmart, Shopify, and SHEIN, and Prime-eligible inventory that moves fast.

Small sellers aren't competing WITH Amazon anymore.

They ARE Amazon.

The real question: Is your ops infrastructure built for this, or are you still running 2020 playbooks?

Woke up to 2026 feeling like 2003.

The U.S. operation in Venezuela is real. Maduro's removal to New York is happening. And if you're an Amazon seller, this matters more than you think.

Geopolitical shocks like this ripple through logistics fast. Ports, carriers, and insurance around the Caribbean are already repricing risk. Freight routes are getting noisy.

Amazon doesn't care about your supply chain. They care about their delivery promise.

When lanes get disrupted, Amazon protects customer experience first. Not your inventory. Not your margins. Expect faster operational moves from them to defend their SLAs.

And with fees, intake limits, and inventory rules already tightening in 2026, any geo shock just amplifies seller exposure.

What I'm watching:

𝗗𝗮𝘆𝘀: Spot freight and fuel surcharges creeping up. Seller Central noise and account notices spiking.

𝗪𝗲𝗲𝗸𝘀 𝘁𝗼 𝗺𝗼𝗻𝘁𝗵𝘀: Selective FBA intake controls. Temporary placement rules. Higher cross-border costs. Amazon will move to stabilize their metrics.

𝟯-𝟭𝟮 𝗺𝗼𝗻𝘁𝗵𝘀: Durable advantage for sellers who treat Amazon as a channel, not the whole business. Diversified fulfillment becomes table stakes.

What to do now:

• Audit SKUs touching Caribbean and Latin routes. Raise buffers on top sellers.
• Lock alternate 3PL capacity regionally. FBA + regional 3PL + DTC.
• Push freight partners for surcharge caps and alternate routings.
• Run an FBA stress test. Simulate a 20-30% inbound cut and map what breaks.

If Amazon is more than 50% of your revenue, don't wait for a policy notice to force your hand.

DM me if you want a one-page FBA stress checklist. Happy to send it over.

What's the biggest supply chain risk you're watching right now?

Searches for "beef tallow moisturizer" are up 2,600% since 2023.

Not retinol. Not hyaluronic acid. Beef tallow.

And people are paying $40 a jar for it.

An ingredient the beauty industry abandoned decades ago.

Here's what happened:

For years, skincare went one direction:

More ingredients. More steps. More science-y names.

10-step routines. Serums layered on serums.
Products that needed a PhD to understand.

Then the pendulum swung.

A new generation started asking:
"What did people use before all this?"

The answer? Animal fats. Tallow. Lard.

Turns out, beef tallow is:
- Rich in vitamins A, D, E, and K
- Similar in structure to human skin oils
- Anti-inflammatory
- Single ingredient

TikTok did the rest.

Creators started posting before-and-afters.
"Ancestral skincare" became a hashtag.
Brands like Vintage Tradition and FATCO couldn't keep up with demand.

The irony?

The "cleanest" skincare ingredient isn't plant-based.
It's from a cow.

This is the pattern:

Industries add complexity until someone removes it.
Then "going back to basics" becomes the innovation.

The beauty industry spent decades convincing us we needed 47 ingredients.

Now the fastest-growing product has one.

What's the overcomplicated thing in your industry that's begging to be simplified?

If you want to build something, this role is for you.

We're hiring a Junior Content Writer at AMZ Prep®

You'll write content that helps Amazon sellers figure out fulfillment, logistics, and how to scale. Blogs that rank. Posts that engage. Work that actually matters to the people reading it.

The part most writing jobs skip:

You'll see what performs. You'll learn why. Every piece you publish becomes a lesson in what works.

That's how you build skills that last.

What we're looking for:

- Someone who writes with clarity
- Genuine curiosity about e-commerce
- A learner's mindset


Location: Bangalore/India

If you want to grow as a writer while doing work that’s measured, DM me your profile.

#Hiring

Amazon just changed the reimbursement game.

Most sellers don't even know yet.

Starting March 31, 2025:

If Amazon loses or damages your inventory, they'll reimburse your MANUFACTURING COST. Not your selling price.

OLD POLICY:
Amazon loses your $50 product → You get ~$50 back

NEW POLICY:
Amazon loses your $50 product → You get ~$15 back
(Manufacturing cost only)

WHAT'S EXCLUDED:
→ Shipping to Amazon
→ Prep and labeling fees
→ Customs duties
→ Inbound placement fees
→ Your profit margin

THE MATH:

Product sells for: $100
Manufacturing cost: $25
Old reimbursement: ~$85-95
New reimbursement: ~$25

That's a 70% cut.

WHAT YOU NEED TO DO:

1. Go to Seller Central → Inventory Defect and Reimbursement Portal

2. Submit your actual manufacturing costs

3. If you don't? Amazon will "estimate" for you
  (Their estimate will be lower)

4. Focus on high-value SKUs first

WHO GETS HIT HARDEST:
→ High-margin sellers
→ Private label brands
→ Handmade sellers
→ Collectibles and specialty products

The policy is live. The portal is open.

If you haven't submitted your costs, you're leaving money on the table every time Amazon loses your inventory.

Have you updated your manufacturing costs yet?

#AmazonFBA #AmazonSellers #eCommerce

The fitness industry's biggest product shift happened in a candy aisle.

Creatine gummies just hit 6,800% search growth.

Not creatine powder.
Not creatine capsules.
Gummies.

For decades, creatine meant one thing:
Chalky powder. Gritty texture. Mixed into a shaker bottle you forgot to wash.

It worked. But nobody loved the experience.

Then someone asked a simple question:

"What if we made it taste good?"

Now brands like Create, Bear Balanced, and Swoly are selling out.
The product costs more per gram than powder.
And people are paying it gladly.

Here's what happened:

The supplement industry optimized for efficacy.
They forgot about experience.

Meanwhile, the vitamin market figured this out years ago.
Vitamin gummies outsell pills 3 to 1 in some categories.

Creatine was just late to the party.

The lesson isn't about supplements.

It's about friction.

Every product has a "powder problem" — something customers tolerate but don't enjoy.

The brands winning right now aren't inventing new benefits.
They're removing the friction from existing ones.

Creatine still builds muscle.
But now it tastes like candy.

Same outcome. Better experience. Higher margins.

What's the "powder problem" in your industry that everyone's ignoring?

A coffee alternative just hit 813% search growth.

Not decaf.
Not matcha.
Coffee made with mushrooms.

Mushroom coffee is selling out faster than brands can restock.

Here's why Amazon sellers should pay attention:

The problem with regular coffee is well-known:

Jitters. Crashes. Anxiety. Sleep issues.

People love the focus.
They hate the side effects.

Mushroom coffee solved the trade-off.

It blends regular coffee with functional mushrooms like:
- Lion's Mane (focus and clarity)
- Chaga (immune support)
- Reishi (stress reduction)

Same caffeine ritual. Fewer downsides.

The market economics are compelling:

- Average selling price: $25-45 per bag
- Subscription potential: High (daily consumption)
- Margins: 40-60% for private label
- Repeat purchase rate: Very high

Brands like Four Sigmatic and RYZE dominated early.
But the category is still wide open.

The Amazon opportunity?

Three angles:

1. 𝗦𝗶𝗻𝗴𝗹𝗲-𝘀𝗲𝗿𝘃𝗲 𝗽𝗮𝗰𝗸𝗲𝘁𝘀 — convenience wins
2. 𝗦𝗽𝗲𝗰𝗶𝗳𝗶𝗰 𝗺𝘂𝘀𝗵𝗿𝗼𝗼𝗺 𝗯𝗹𝗲𝗻𝗱𝘀 — Lion's Mane only, Cordyceps for athletes
3. 𝗠𝘂𝘀𝗵𝗿𝗼𝗼𝗺 𝗰𝗼𝗳𝗳𝗲𝗲 𝗰𝗿𝗲𝗮𝗺𝗲𝗿𝘀 — the adjacent product nobody's optimized

Search volume for "mushroom coffee" is climbing.
But "lion's mane coffee" and "adaptogenic coffee" have less competition.

The wellness crowd is loyal.
They subscribe. They gift. They evangelize.

This is the pattern:

Find a daily habit with a known downside.
Sell the version that removes the downside.
Build subscriptions, not one-time sales.

The best Amazon products aren't replacements.

They're upgrades to things people already buy every week.

What daily consumable in your category has a flaw everyone tolerates?

Amazon just launched an AI doctor.

One Medical now has a Health AI assistant in the app. It reads your medical records, explains your lab results, books appointments, and manages your medications. Available 24/7.

It's not a chatbot for generic WebMD answers.

It pulls from your actual health history. Your labs. Your prescriptions. Your past visits. Then gives you personalized guidance based on all of it.

Here's what it can do:

- Answer health questions using your real medical context
- Explain what your lab results actually mean
- Book same-day or next-day appointments
- Renew prescriptions and route them straight to Amazon Pharmacy

When something needs a real doctor, it flags it and connects you.

Here's the part most people are missing:

Amazon now owns the full loop.

Primary care. Pharmacy. And now an AI layer that ties it together and drives behavior.

If you're selling supplements, OTC products, or anything in the health category on Amazon — this matters. The AI can already route prescriptions to Amazon Pharmacy. How long before it starts recommending health products too?

Prime members get One Medical for $9/month. That's a lot of people inside this ecosystem.

Amazon is not just selling products anymore. They are becoming the infrastructure for how people manage their health.

Would you trust an AI with your health decisions?
Amazon just launched an AI doctor.

One Medical now has a Health AI assistant in the app. It reads your medical records, explains your lab results, books appointments, and manages your medications. Available 24/7.

It's not a chatbot for generic WebMD answers.

It pulls from your actual health history. Your labs. Your prescriptions. Your past visits. Then gives you personalized guidance based on all of it.

Here's what it can do:

- Answer health questions using your real medical context
- Explain what your lab results actually mean
- Book same-day or next-day appointments
- Renew prescriptions and route them straight to Amazon Pharmacy

When something needs a real doctor, it flags it and connects you.

Here's the part most people are missing:

Amazon now owns the full loop.

Primary care. Pharmacy. And now an AI layer that ties it together and drives behavior.

If you're selling supplements, OTC products, or anything in the health category on Amazon — this matters. The AI can already route prescriptions to Amazon Pharmacy. How long before it starts recommending health products too?

Prime members get One Medical for $9/month. That's a lot of people inside this ecosystem.

Amazon is not just selling products anymore. They are becoming the infrastructure for how people manage their health.

Would you trust an AI with your health decisions?

Only 14% of brands think they're ahead in eCommerce right now.

That's the lowest it's been in years.

And this was measured before ChatGPT search went mainstream. Before Rufus scaled across Amazon. Before agentic commerce became a real threat.

The fundamentals were already tightening (according to Profitero+ research):
- 78% say operating costs are up
- 64% are planning price increases
- 56% expect flat or declining sales
- 45% have slowed or frozen hiring

Now add AI shopping assistants that bypass your PDP entirely.

The margin for error just got smaller.

But here's what caught my attention in the Profitero+ research:

The 14% who ARE winning aren't spending more. They're structured differently.

Three things separate them:

1. They make eCommerce everyone's job
Not just the digital team's problem. They tie digital shelf metrics to bonuses across sales, marketing, and category management. 90% have restructured their org in the last 2 years to make this real.

2. They treat retailers as true partners
They're not just showing up to negotiate trade terms. They're co-leading category strategy, running Test & Learns together, and bringing omnichannel insights to JBPs. 58% are actively planning assortments WITH retailers, not just FOR them.

3. They turn data into action
61% have data lakes. 57% report eCommerce the same way they report brick-and-mortar. They're not drowning in dashboards. They're automating the boring stuff so teams can focus on high-impact activities.

This isn't a budget problem.

It's a structure problem.

Most brands are still organized like eCommerce is a channel.

Leaders have organized like it's a way of doing business.

Heading into 2026 with AI reshaping how shoppers discover and buy?

That structural gap is about to become a chasm.

Is your org structured for eCommerce as a channel or as a core function?

Source: Profitero+

Massive props to Profitero+ for this work.
Ethan Goodman, Jamie Dooley, Andrew Pearl, Christina Vail — you all consistently publish the research the industry actually needs. Not just vendor case studies or vanity metrics, but real data on what's working and what's not.

ChatGPT is charging Shopify merchants 4% on AI checkout sales.

Google Gemini is charging 0%.

Everyone is debating which one to use.

I think they're missing the bigger picture.

Here's the math most brands aren't running:

Amazon takes 15–45% depending on category, referral fees, FBA, and ads. You pay to play and you pay again to get discovered.

ChatGPT at 4%? That's noise compared to what you're already bleeding on marketplaces.

The real lever isn't the fee. It's the discovery.

If an AI recommends your product organically—no ad spend, no bidding war, no algorithm manipulation—you just got free traffic that converts.

That's the opportunity brands should be obsessing over.

Google is using 0% as penetration pricing. Smart move. It puts pressure on OpenAI to compete. But pricing alone won't decide who wins this race.

The brands that win will be the ones showing up in AI recommendations and citations before their competitors even understand what's happening.

Think about it:

When someone asks ChatGPT or Gemini "What's the best lightweight hiking backpack under $150?" and your product gets mentioned—that's organic discovery at scale.

No PPC. No sponsored placement. Just relevance.

Early movers will compound that advantage. Late movers will pay for it later, just like they did with Amazon SEO and Google Ads.

The 4% fee debate fades fast when you realize the alternative is paying 30%+ to a marketplace that controls your customer relationship anyway.

AI commerce is coming whether brands are ready or not.

The question isn't "Which platform has the lower fee?"

It's "How do I become the brand these AI systems recommend?"

Are you thinking about this yet?

#ai #ecommerceai #aishopping

Minimal enterprise-style infographic comparing AI commerce platforms: ChatGPT (4% fee) and Gemini Shopping (0% fee) versus Amazon’s higher marketplace fees, with simple charts and chat-style recommendation examples highlighting organic AI-driven product discovery.

Everyone thinks Amazon is dying.

They're looking at the wrong numbers.

New seller registrations hit 165,000 in 2025. Lowest in a decade. Down 44% from last year.

Sounds like a collapse, right?

Here's what the headlines miss:

Active sellers dropped from 2.4M to 1.65M since 2021.
But U.S. GMV hit $305 billion.

Do the math:
- Traffic per active seller up 31%
- 100,000+ sellers now clearing $1M annually (was 60K in 2021)
- 235 sellers crossed $100M (was 50)

Fewer players. Bigger prizes.

The casual sellers are getting crushed. Tariffs. Rising fees. Ad costs that went from optional to mandatory.

But for operators with capital and execution? The opportunity per seller has never been higher.

More than 60% of the top 10,000 sellers registered before 2019.

This isn't a gold rush anymore.

It's infrastructure for serious businesses.

The question isn't whether Amazon is worth it.

It's whether your operation is built to win when the bar keeps rising.

What's the biggest operational gap you see in Amazon sellers today?

Source: Marketplace Pulse 
#amazon #ecommerce

Active sellers dropped from 2.4 million to 1.65 million since 2021. But GMV hit $305 billion in the U.S. alone.

Is SFP really cheaper than FBA?

Short answer: It depends on what you're not counting.

Most sellers compare fee schedules and miss the operational costs—weekend staffing, 2-day shipping to every zip code, returns processing, tech stack maintenance.

At AMZ Prep, we run SFP operations moving thousands of orders daily. The brands succeeding with SFP aren't just dodging FBA fees. 

They're running legitimate fulfillment operations.

Here's what we've learned: 

SFP works brilliantly for heavy items, high-value products, and anything requiring customization. 

For small, fast-moving SKUs? FBA usually still wins.

The best strategy we've seen? Hybrid fulfillment. Use each channel where it actually makes financial sense.

Before you switch to SFP to "save money," calculate the total cost of delivery—not just Amazon's fee comparison.

What's driving your fulfillment decisions right now?

#AmazonSFP #AmazonSellers #AMZPrep

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