Founder, CMO @ AMZ Prep | Fulfillment for Global Merchants | Follow me to watch us build a 100M Company

At AMZ Prep, our daily mission is to work towards our bold vision: To propel sellers and brands to amplify their global eCommerce footprint through the seamless integration of logistics, fulfillment, advertising, strategy, creativity, and growth within a single, unified solution. 

Our vision may seem audacious to some, but at AMZ Prep, we thrive on embracing challenges, particularly the ambitious and audacious ones. It's this unwavering spirit that has catapulted us into becoming a retail powerhouse that's been quietly making waves.

If you're seeking to be part of a team that's committed to achieving remarkable accomplishments, we invite you to join us on our journey. We're constantly on the lookout for exceptional individuals to become a vital part of our team. Whether your expertise lies in Operations, Finance, Customer Experience, Business Development, or Software Engineering, please don't hesitate to connect with us for any career-related inquiries.

Blair Forrest

We are drowning in leads we can’t sign. We are turning away 100+ of high-growth DTC brands every single month.

Small 3PLs, I need your help.

We get thousands of brands reaching out monthly. Many are doing 10 to 1,000 orders per month. 

They are too small for our current infrastructure, but they are the perfect fit for the right boutique warehouse.

It feels wrong to hit "delete" on a brand's dream. We want to help them win.

The last time I posted this, it went viral and we built a bridge for dozens of warehouses.

I’m looking for warehouses that:

1.⁠ ⁠Obsess over service for smaller brands.
2.⁠ ⁠Scale alongside their partners.
3.⁠ ⁠Value transparent tech and communication.

Because here is the truth: Every brand deserves world-class fulfillment, regardless of their starting line. We all started at zero.

Know a solid small 3PL? Tag them below.

Blair Forrest 

2-day “prime-like” fulfillment USA + Canada (22 warehouses)

Amazon is requiring proof your product can survive 155°F inside of FBA.

If you sell consumables, here are your 3 options before April 20th 

For context I compiled the 58,964 flagged ASINs into a searchable spreadsheet and created a 39 page Amazon Meltable Playbook.

Over ~400 brands already grabbed it highlighting what products were recently flagged as Meltable by Amazon.

📍DM me if you want this ASIN list + my Amazon Meltable Playbook.

But the bigger question everyone kept asking: what do I actually do?

Here are your 3 options: 

#1 Dispute the classification.

Amazon lets you submit documentation before April 20th to get your ASIN removed from the meltable list.

What you need:

· A letter on your manufacturer's letterhead
· The specific ASIN flagged (from the list I made) 
· Written confirmation the product can be stored at 155°F for extended periods
· The exact temperature where the product loses integrity
155°F degrees sounds extreme….it is.

Amazon is accounting for the inside of sealed trailers sitting at fulfillment centers during summer.

Those trailers can hit +155°F before they're unloaded (doesn't happen with us, but most Amazon trucks get hit with drop trailers). 

If your product genuinely holds up at that temperature, this is your best path. Get the letter from your manufacturer now. Don't wait until April.

#2 Switch to seller-fulfilled for the summer (FBM) 

Amazon won't accept meltable inbound from April 20 to September 28. But you can still sell the product through fulfillment by merchant. 

That means fulfilling orders from your own warehouse or through a 3PL instead of FBA.

Best practice: use cold-pack shipping or work with a carrier equipped for temperature-sensitive goods. 

FBM isn't ideal for most brands, usually we see a 30%-50% dip in sales if not more depending on delivery time.

Your own other option is seller fulfilled prime (incredibly challenging for most brands given their price point) but we do this now. I'll make a whole other post on this. 

#3 Pull your inventory before May 1st.

Any meltable inventory still in Amazon's fulfillment centers after May 1st may be disposed of at your expense.

Submit a removal order before April 20th. Get your inventory back. Store it at your own facility or with a 3PL through the summer, then send it back in after September 28th.

One thing worth noting: Amazon waives the Low-Inventory-Level fee for meltable products between April 1st and October 12th. 

Curious if you've seen work arounds for this?

I'm on vacation right now.
I took a sales call this morning anyway.

Not because I had to. Because I wanted to.

Here's the thing no one tells you about stepping away from sales:

You can. Anytime you want. You just have to be okay with what happens next.

Slower pipeline. Deals that slip. Prospects who went with someone who picked up the phone. Revenue that didn't close because you weren't there to close it.

Most founders aren't okay with that. So they stay on the calls. Even from the beach. Even from the airport. Even when they swore this trip would be different.

I used to think the goal was to remove myself from sales entirely. Build a team. Hand off the relationships. Finally take a vacation without checking my phone.

Now I think that's the wrong goal.

The real question isn't "when can I step away from sales?"

It's "what kind of sales do I want to stay close to?"

For me, it's the big deals. The ones where the relationship matters. The ones where showing up personally is the difference between winning and losing.

I don't take every call anymore. I have a team for that. But the calls that move the needle? I'm still on those. Vacation or not.

The founders who scale successfully don't remove themselves from sales. They get selective about which sales they stay in.

The ones who try to disappear completely usually watch revenue flatten. Or worse, decline.

Stepping away isn't about freedom from sales. It's about freedom to choose which sales deserve your time.

I chose to take the call this morning. And I'll probably take another one tomorrow.

That's not a failure to delegate. That's knowing where I add the most value.

What's the one part of your business you'll never fully hand off?

Amazon quietly flagged 58,964 ASINs as meltable. Check this list before the April 20th deadline.

If you sell consumables, chocolate, gummies, supplements, or anything wax or jelly based on Amazon, your products might be on this list.

Here's what "meltable" means:

Amazon classifies certain heat-sensitive products that have a high risk of melting at 155°F as "meltable".
 
These products can only be sent into FBA during cooler months between September 28 and April 20.

After April 20th, Amazon will not accept inbound shipments on any flagged ASIN.

That restriction runs through September 28th. 
That's 5 full months.

This matters because most brands don't know their ASINs are on the list of 58,964 products until their shipments get rejected or disposed of for a fee after May 1.

📍DM me if you want this ASIN list + my Amazon Meltable Playbook.

This is what a $1M/month freight mistake looks like.

A brand came to us doing $32M annually on Amazon. Their ops looked fine on paper. Inventory moving. Orders shipping. Revenue growing.

But their inbound was bleeding cash.

Here's what was happening:

They shipped LTL to one location every time. Amazon split the shipment across multiple fulfillment centers. They paid placement fees on every split. And check-ins took 25-35 days because everything routed through National Cross Docks first.

The math:

- Placement fees: $120K/month
- Stockouts from slow check-ins: six figures in lost sales
- Expedited air freight to catch up: another $40-50K

That's real money disappearing into bad routing. Every single month.

The fix wasn't complicated. It was routing.

We split their shipments and targeted Regional Cross Docks directly. Skipped the national sortation step. Controlled the placements instead of letting Amazon decide.

Within 60 days:

- Placement fees dropped to nearly zero
- Check-ins went from 30 days to under 7
- No more emergency air shipments

Same inventory. Same volume. Completely different P&L.

Most brands don't realize Amazon's inbound network has three layers. If you're routing to the wrong facilities, you're paying fees you don't need to pay and waiting weeks you don't need to wait.

The brands winning on Amazon aren't just selling better. They're shipping smarter.

What's your average check-in time?

We grew 318% last year, should we raise… or stay bootstrapped? I am constantly being hit up by VC on LinkedIn and need some feedback.

I recently spent a week in Mexico to truly focus on this dilemma, because offers keep getting bigger and bigger.

Here’s our reality:

Our 318% growth rate proves our value proposition is undeniable.
We have more than doubled revenues every year since launch.
We are profitable and mid-sized.

We get 1000’s of inbound leads every month.
We literally cannot keep up with the demand.

We will be a large company in 36 months at this pace.

At the same time, we are investing millions into: freight into Amazon, a stealth parcel program, our WMS, our OMS, and signing larger enterprise brands.

We are also exploring acquisitions in both technology and warehouses because we see a blue ocean forming over the next 36 months and we want to move fast.

Zero venture capital.
Zero outside investment.
Zero angel investors.

So, here is the real dilemma of choice.

The Case for Raising:
-Injecting fuel into our fire that is already burning hot.
-Scaling at a pace that creates a competitive moat.
-Accessing a network that opens doors we can’t reach yet.
-Potentially a quicker path to a lifechanging big exit.

The Case for Staying Bootstrapped:
-Total creative control.
-No board to answer too.
-Building on our terms without the “exit or die” pressure.
-100% equity in a high-growth proven business model.
-Staying true to our white-glove customer approach.

Both paths win. They just optimize for different paths and outcomes.

QUESTION TO FOUNDERS:

If you were me, what would you do?

Raise and grow as fast as possible?
Stay bootstrapped and compound with full control?

Comment with your experience and advice.

Blair Forrest accepts a brown shipping box labeled Series B Funding handed over by two venture capitalist men in suits while smaller boxes on the table are labeled vc funding, growth capital, seed funding, series a round and strategic advisor.

Stop flying business class. Focus on reinvesting every dollar.

This went viral on Reddit. Here's the story:

Last year I flew economy to Chicago. $400 round trip. Closed a $2.4M annual contract.

While my VC-backed competitors were flying teams in business class, I was eating airport Tim Hortons and answering emails on the tarmac.

They have corporate cards. I have revenue.

Every dollar I don't spend on flights is a dollar I can invest in faster check-ins, better tech, or another warehouse.

That $400 flight? It funded:

- Upgraded warehouse software
- Faster inventory routing
- Better margins for the brand I just signed

The math is simple. A business class ticket runs $2,500+. That's six economy flights. Six more deals I can close in person.

Most founders optimize for comfort. I optimize for compounding.

The middle seat isn't glamorous. But when you own 100% of your company, it feels like a throne.

VC money buys comfort. Bootstrapped discipline buys freedom.

What's one expense you've cut that actually made your business stronger?

Founder AMZ Prep | 2-day global fulfillment for omnichannel brands doing $5M+

I've landed 3 Fortune 500 clients in under 6 months.

Steal my positioning playbook for free:

1. Know their pain better than they do.

I didn’t pitch fulfillment.

I showed them exactly how the 2026 Amazon fee changes would hit their P&L.

Storage in the West up 20%.
Transportation fees up 21%.
Large Standard SKUs doubling in some cases.

For some brands, that meant seven figures in new cost exposure.

When you quantify someone’s risk before they ask, you stop being a vendor.

You become a strategic resource.

2. Give away the insight. Keep the implementation.

I built a full 2026 Fulfillment Cost Update. Every AWD, FBA, and inbound placement change mapped out.

Gave it away for free.

The brands who downloaded it saw the complexity.

They didn’t want to build the solution internally.
They wanted the team who already understood it.

3. Let the work speak before you pitch.

I never asked for a meeting.

I asked if they wanted the breakdown.

The meeting happened because credibility was already established.

Enterprise doesn’t buy from cold outreach.

They buy from demonstrated understanding.

If your positioning doesn’t quantify risk or opportunity, enterprise won’t move.

This was one of the most insane weeks of my career.

Closed a deal I'd been working on for months. Finalized a partnership that's been in the works since last year. And hundreds of 3PLs flooded my inbox after I posted about turning away DTC brands we couldn't serve.

None of it happened by accident.

That deal? Months of follow-ups. Warehouse tours. Calls that went nowhere. Until one day it clicked.

The partnership? Same story. Patience. Alignment. Waiting for the timing to be right instead of forcing it.

The 3PL response? Years of showing up on LinkedIn. Building trust before I needed anything from anyone.

Weeks like this feel like luck. They're not.

They're the result of seeds planted months or years ago finally sprouting at the same time.

Most founders want the breakthrough without the buildup. They want the closed deal without the 47 follow-ups. They want the viral post without the 200 that got 12 likes.

It doesn't work that way.

The wins that feel sudden are almost never sudden. They're just the moment when all the invisible work becomes visible.

If you're in the middle of the grind right now and nothing seems to be moving, keep going.

The compound effect is real. You just can't see it until it hits.

What's something you've been working on that hasn't paid off yet?

Saving $100k: How My Team Rescued a Rival 3PL Failure in 72 Hours.

A new brand founder called me on Tuesday.

He was frantic.

His current 3PL had gone quiet while a massive shipment sat in a carrier yard.

Amazon’s inventory cutoff was 3 days away.

If he missed it, he was looking at a $100,000 stockout.

Most 3PLs tell you to open a ticket and tell you they’ll look into it…..

Usually after the damage has been done in emergency situations.

That is how $10M brands die. They get strangled by slow partners.

We did not open a ticket. We went to work as a team.

In 72 hours, my team:
-Intercepted the freight from a failing carrier.
-Used our cloud platform to reroute the middle mile.
-Secured an emergency dock appointment through our Amazon partnership.

The Result:
The inventory hit the Amazon FC with 4 hours to spare.

The hard truth of scaling to $100M is that your logistics partner is either an engine or an anchor.

If they cannot pivot when their system breaks, they are an anchor.

We built AMZ Prep to anticipate and handle logistics emergencies.

We specialize in the white glove execution that keeps omnichannel brands alive when everyone else freezes.

Don't let a partner's incompetence cap your growth.

We fix the problems other 3PLs can't handle.

💬 Message me and I’ll audit your 2026 fulfillment strategy!

58,964 ASINs lose FBA access on April 20. Here's the SFP math to help you decide if it's worth it.

Here's the math behind SFP for those brands (save this post):

Every week CPG brands selling protein bars, chocolate, gummies are asking us: 

"Can we do SFP?"

YES... But most brands don't understand the economics.

SFP lets you keep the Prime badge while fulfilling from your own warehouse or 3PL.

We run SFP at scale for brands across big and bulky, outdoor, and cold chain, so this is math we know well and how difficult it is. 

The Metrics Amazon Require:

Small and light (example: protein bars):
· 30% of orders delivered next day
· 70% delivered in 2-days
Basically, you need to have overnight shipments. 

The difference for Big and Bulky:
· 10% next day
· 45% 2-day

There is a 3rd-tier which is extra-large but we won't talk about it in this post.

FAIL 3x in 1 year and Amazon revokes your SFP for 1 year.

The Warehouse / 3PL Requirements (baseline):
· 6 days/week fulfillment schedule.
· Extended fulfillment window (we fulfill till 3pm-4pm local time).
· You'll need a proper tech stack behind this and team monitoring seller metrics as there is a ton of variables you need to add into this. 

NOTE: You need to be running FBM actively for 90 days prior to going through the trial

The Carrier Requirements for SFP:
We use Fedex and UPS just given their performance for all SFP accounts. 

Usually, our carrier matrix would be something like this: 
· UPS next-day
· FedEx One Rate
· FedEx 2-day 
· UPS ground
· FEDEX ground

Full cost if we wanted to do SFP for a protein bar brand: 

Zone 1-3 (Ground Can Work):
· Pick/pack/ice-packs/supplies: $3.50
· UPS Ground: $8-$12
· Total: $11.50-$15.50
Ground shipping works for shorter distances, keeping costs lower
for regional distribution.

Zone 4+ (Air Required):
· Pick/pack/ice-packs/supplies: $3.50
· We'd use a FedEx 1 or 2-Day: $14-$20
Longer distances require air shipping, dramatically increasing per-
order costs.

NOTE: If your product sells at $25, shipping alone is 46-62% of the sale price.

Big and bulky is different, we usually are running 4 or 5 facilities. 

When SFP makes sense for meltable brands?
AOV is $50+ (enough margin to absorb premium costs).

Other brands will end up just putting their higher AOV SKU's.
ie. larger pack size, multi-packs, as SFP and leave the rest for FBM. 

That last one is the real calculation.
Brands losing Prime for 5 months typically see a 40-50% revenue drop on those SKUs.

Even if SFP costs $5-$8 more per order, the Prime badge lift can cover it and you put it as a "marketing expense" to keep the algorithm up, ranking and sales velocity. 

For the 90% of brands that have a $30 or less MSRP I'd suggest just run FBM during the meltable months and enroll in premium shipping. 

📍DM me if you want this ASIN list + my Amazon Meltable Playbook.

How are you handling meltable season this year?

FBM?
Seller Fulfilled Prime?
Pulling inventory and waiting it out?

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Founder, CMO

Amazon Meltable Timeline, SFP & FPM Costs + Options

Want to congratulate Arishekar N for his new role as we build the fastest growing logistics company in North America without raising a dollar 🚀

AMZ Prep is proud to announce the promotion of Arishekar N to Vice President of Marketing, recognizing his leadership in scaling our brand and growth engine globally.

As we power 2-day global fulfillment across 22 warehouses in the US, Canada, and EU, Ari will lead the next chapter of our expansion educating, empowering are growing the next generation of modern brands that fulfill with AMZ Prep®

If you don't know your blended fulfillment margin, stop scaling.
Fix this first.

I talk to brands doing $5M, $10M, $15M in revenue. They know their gross margin. They know their CAC. They can tell you their ROAS by channel.

Ask them what it actually costs to fulfill an order across all their SKUs, all their channels, all their shipping zones?

Blank stare.

Here's why this matters:

Your blended fulfillment margin is the true cost of getting product to customers. Not the rate card. Not the average. The actual, weighted cost across everything you ship.

And it's almost always worse than founders think.

That $8 average shipping cost? It's $8 for zone 2. It's $14 for zone 6. It's $22 for that oversized SKU going to Alaska.

That 3PL rate? It doesn't include pick fees on multi-item orders. Or storage overages. Or return processing.

That "free shipping" threshold? It's margin-positive on some orders and margin-negative on others. Do you know which?

Most brands are flying blind on the metric that determines whether growth is profitable or just expensive.

Here's what blended fulfillment margin actually includes:

Pick, pack, and ship fees across all SKUs
Outbound shipping by zone and carrier
Packaging and materials
Storage costs allocated per unit
Return shipping and processing
Damaged and lost inventory write-offs

Add it up. Divide by orders. That's your real number.

The brands that scale profitably aren't guessing. They know exactly what it costs to fulfill every order type. They price accordingly. They kill the SKUs that don't work. They route to the zones that do.

The brands that don't? They grow revenue while margin quietly disappears.

You can't optimize what you don't measure.

If you haven't calculated your blended fulfillment margin, that's the first thing to fix.

Do you know yours?

The Supreme Court just unlocked $160B in eCom refunds. Is your brand on the list?

The era of "fast-twist" policy shifts, where brands went under simply because they couldn’t track unpredictable costs is finally facing a reckoning. ⚖️

The Supreme Court’s recent ruling on "unruly" tariff practices is more than just a legal win; it’s a multi-billion dollar reset for the e-commerce industry. Here is what you need to know:

From Chaos to Regularity: We are moving away from sporadic cost spikes toward a disciplined, transparent trade environment. This allows brands to stop hoarding "emergency reserves" and start reinvesting in product development.

The Refund Opportunity: There are potentially tens of billions of dollars in refunds on the table. If your brand has been hit by volatile tariffs over the last 18 months, you could be looking at a seven or eight-figure recovery.

Data is the Golden Ticket: You cannot claim what you cannot prove. Now is the time to aggregate every import record and tariff payment with your freight partners.

Strategic Resilience: While Section 301 remains, this ruling underscores the need for diversification (India, Pakistan, Taiwan) and localized fulfillment to bypass US-centric trade hurdles.

The Bottom Line: Stability allows for strategy. The most successful brands in 2026 won't just be the ones with the best products, they’ll be the ones with the best data and the most agile supply chains.

I want to hear from you 👇 

Do you think these refunds will actually materialize, or is it just noise? 

#Ecommerce #SupplyChain #Logistics #SupremeCourt #InternationalTrade #Tariffs

Founder @ AMZ Prep | 2-day global fulfillment for omnichannel brands doing $5M+

Amazon just dropped 1-hour and 3-hour delivery.
Here’s what I can’t stop thinking about.

Amazon just changed the rules of the game again.

1-hour and 3-hour delivery are officially live across the US, marking the biggest escalation in the speed war we have seen in years.

· 90,000+ products eligible
· 1-hour delivery live in hundreds of cities
· 3-hour delivery in 2,000+ cities
· Prime members pay $9.99 for 1-hour, $4.99 for 3-hour
· Non-Prime pays $19.99 and $14.99
· Dedicated storefront at https://lnkd.in/egcUh5q2

They're now going head-to-head with Instacart, DoorDash, and Uber Eats.

But that's not what I keep thinking about.

I keep thinking about what this does to EVERYONE ELSE.

If Amazon can get a package to your door in 60 minutes...

What does that mean for Shopify brands shipping in 5-7 days?

What does that mean for Walmart, TikTok Shop, and every other channel trying to compete?

What does that mean for the 3PLs and fulfillment companies (like mine) who built their entire model around same-day and next-day being "fast enough"?

I run an Amazon-First logistics company.

We fulfill over 15 million orders annually.

More than 200 million of items into Amazon. 

And I'm sitting here genuinely unsure how to feel about this.

Part of me thinks this is just Amazon flexing.

A premium tier for people who need toothpaste RIGHT NOW.

Not a replacement for standard Prime shipping.

For context, we usually see ~12% sales lift every day you remove from your delivery.

Moving from a 5 day delivery to 4 day delivery = 12% lift in sales

And then a significant BUMP for prime badge.

But when we get into sub day delivery conversion, we don't have data yet on this. 

Part of me thinks this is the beginning of a new baseline.

Meaning that in 2-3 years, every channel will need to offer sub-2 hour delivery or they'll feel slow by comparison.

I honestly haven't formed my opinion yet.

But here's what I DO know:

Consumer expectations only move in one direction.
Faster.

And whoever can't keep up gets left behind.

I'm genuinely asking.

What do you think this means for brands selling on Shopify, Walmart, and TikTok Shop? 

Or will it not even meaningfully impact conversion.

What works at $1M quietly kills you at $10M.

At $1M, everything runs through you.

You know every customer. Every order. Every problem.

It works because you’re in the middle of it.

At $10M, that same setup becomes the bottleneck.

Here’s what breaks over and over.

The founder is the SOP.

Nothing is documented. Decisions live in your head. When someone asks how to handle something, the answer is still “ask me.”

At $10M, that’s not leadership. It’s a growth ceiling.

One person holds the keys.

Your best employee runs ads. Or the warehouse. Or supplier relationships.

Single points of failure feel fine until they fail.

Hiring stays reactive.

You hire when something breaks. Then you hire fast. Then you hire wrong. Then you’re back in the weeds fixing both the problem and the hire.

Meetings replace systems.

Instead of building processes that run without you, you add syncs. Check-ins. Slack threads.

The business moves. But only when you push it.

The fix isn’t complicated. It’s disciplined.

Document the 20% of decisions that drive 80% of outcomes.
Cross-train before you need to.
Hire ahead of the pain, not behind it.

The brands that scale smoothly aren’t smarter.

They just built systems earlier.

What got you to $1M won’t get you to $10M.

4 controversial lessons I learned about warehouse scaling from fulfilling 20M+ customer orders:

I just argued with a $45M brand’s Director of Operations.

They wanted 5 warehouses to copy Amazon’s speed and I told them NO.

Actually, I didn't just say NO...I told them it was a suicide mission.
 
Operators are sold a dream that more warehouses are the solution to instant fulfillment.

In reality, for brands under $10M, it is often a money pit and they don't have the systems to manage it.

Here's 4 Controversial Lessons I Learned (without burning cash):

1. Shipping from one location is the ultimate form of control MOST of the time.

-You have one pile of inventory to manage rather than chasing stock across the country.
-You don't have capital trapped in safety stock across 5 states just to save a day in transit.
-The only trade-off is you pay higher shipping rates to reach Zone 8 (East Coast to West Coast).

2. The "Two-Warehouse" Sweet Spot: This is where 90% of brands should be.

-One facility West (California or Las Vegas) and one in (PA, Chicago or NJ) covers the vast majority of the population.
-You reach most customers in 3 days without needing complex forecasting software.
-You eliminate a lot of Zone 7 & 8 shipping zones without fracturing your inventory pool.
-Of the past 20 brands we've signed, 15 use 2 nodes. (as you grow to ~50M+, 3 nodes will start to make more sense).

3. Majority of high SKU brands (~2,000+ SKUs, like apparel, shoes, jewelry) should not split their stock.

-You will never forecast size/color velocity correctly across 4 locations and it is impossible to get right unless you're doing serious volume.
-The most common solution is to keep 100% of SKUs in one central node (Texas for example is our largest apparel facility).

-The cost of splitting shipments will kill your margin. If a customer orders a bra (in CA stock) and leggings (in PA stock) you'll pay 2x shipping to get it to the customer.

4. Zone Skipping is a game changer for small products.

-I did a post on this. By zone skipping we pack orders in Texas and fly them to a NY hub to inject them into the local carrier network using regional carriers.
-The customer gets 2-3 day delivery at about the same cost.
-You keep one inventory pool but get MOST of the speed & benefits of a multi-node network.
-This is already huge in Canada, it’s now growing in the US and it'll be a big reason most brands don't need more than 2 facilities (unless it's seller-fulfilled prime).

The Exception: There are cases where 3-4+ warehouses make sense.

-With big and bulky products like mattresses you need to use UPS & FEDEX ground (or seller fulfilled prime as we usually need ~4 locations).
-If you are doing ~10K+ orders a month, inventory forecasting is locked and the freight savings finally outweigh the storage costs + transfer between warehouses.

Curious on your take… How many locations do most brands need?

Growing revenue is not the same as scaling.

Most founders confuse them. Then wonder why things start breaking at $5M.

Growing revenue is adding more on top.

More sales. More orders. More customers. More everything.

It works. Until it doesn't.

Scaling is making the system handle more without breaking.

The difference shows up fast:

Growth without scale looks like this:

- Revenue doubles, but so does chaos
- Every new customer adds more work per person
- Your best people burn out because nothing runs without them
- Margins shrink because inefficiency compounds

Scale looks like this:

- Revenue doubles, but headcount doesn't
- Systems absorb volume without breaking
- The business runs even when you're not pushing it
- Margins hold or improve because the infrastructure supports it

I've seen brands hit $10M and feel like they're drowning. I've seen brands hit $20M and feel like they're cruising.

The difference isn't the revenue. It's whether they built systems before they needed them.

Growth is a vanity metric if the foundation cracks under pressure.

Scale is what lets you keep what you build.

Are you growing or actually scaling?

Boredom is the best sign your system is working.

I used to chase the dopamine. The viral post. The big win. The rush of something new taking off.

But the real growth came when it stopped feeling exciting.

Same cadence. Same process. Same output.

No surprises. No reinventing the wheel every week. Just showing up and doing the thing I said I'd do.

That's when the numbers actually moved.

Most people quit right before this phase. They mistake boredom for stagnation. They think if it doesn't feel hard or new, it must not be working.

It's the opposite.

The exciting part is figuring it out. The boring part is when it compounds.

Systems feel boring because they're working. Consistency feels repetitive because it's building. The lack of drama means the foundation is solid.

If you're still chasing the rush, you're optimizing for feelings instead of outcomes.

The best creators I know aren't motivated every day. They just don't need to be. The process runs whether they feel like it or not.

If it feels repetitive, you're probably building something real.

What's the boring thing that's actually working for you?

I've worked with hundreds of brands. Very few operate like this. 

If you're in CPG and not following Jason Burke, you're missing out.

If you haven't already, follow Jason.

What he's building at New Primal is something special.

Truly textbook founder led go to market.

Jake Karls too.

VERY similar to how I approach growing AMZ Prep® but just two different worlds.

We've had the chance to work with their team, all incredible strong operators 

If you aren't watching them closely to understand their playbook Jason is actively giving away for free online and LEARN...

You're missing out. 

Who else in CPG do you follow that's worth paying attention to? 

Lets give them some love

Built New Primal from Kitchen Counter to 15,000+ Stores | Clean Food Pioneer

Everyone thinks breakout products are luck.

They’re not.

They’re timing + taste + distribution + story…all compounding at once.

This rotisserie chicken stick is one of the fastest-growing items we’ve ever launched.

Not because we got lucky (well, maybe a little).

Really, though, we stacked the deck:

-The category was ready to move beyond beef

-Consumers wanted something familiar (no guessing, no risk)

-Chicken demand is/was exploding

-We nailed a flavor profile people already trust

-We launched into a rising tailwind—not against it

But product alone doesn’t win anymore.

So we went all in:

-Founder-led marketing
-Seeded product to creators before launch
-Activated Amazon’s creator ecosystem
-Built momentum heading into a major trade show
-Let real people tell the story before retail ever did

9 months later:

5,000+ stores
Top 5 SKU on Amazon for us
One of the fastest movers we’ve ever seen

No gimmicks.

Just aligning product, timing, and distribution…then pressing hard.

And next month?

If you live in Texas…you’re going to be very happy 🤠

Turn Your Amazon Ads for $10K Monthly Profits in 120 Days PPC Advertising Launch & Rank |PPC SEO Expert | Brand Building

I help Amazon sellers stuck between $𝟓𝟎𝐤–$𝟏𝟎𝟎𝐤/𝐦𝐨𝐧𝐭𝐡 turn PPC into profitable scale, without doubling ad spend or sacrificing ROI Using the 𝐒𝐏𝐈𝐍𝐄 𝐌𝐄𝐓𝐇𝐎𝐃.

At AdsInitiatorz, we’ve managed Amazon PPC accounts for 8+ years.

Two years ago, we audited our complete history of wins vs. losses across categories.

The conclusion was simple:
👉 We dominate where we have category DNA.

Where We Win (Consistently)

📊 Category-Specific Success Rates

𝐏𝐞𝐭𝐬: 𝟗𝟔.𝟒% 𝐬𝐮𝐜𝐜𝐞𝐬𝐬 𝐫𝐚𝐭𝐞
𝐊𝐢𝐝𝐬: 𝟗𝟏.𝟑% 𝐬𝐮𝐜𝐜𝐞𝐬𝐬 𝐫𝐚𝐭𝐞
𝐒𝐮𝐩𝐩𝐥𝐞𝐦𝐞𝐧𝐭𝐬: 𝟖𝟗% 𝐬𝐮𝐜𝐜𝐞𝐬𝐬 𝐫𝐚𝐭𝐞

These aren’t lucky numbers.

Our core PPC team comes from these categories, which means we already understand:

Buyer psychology & emotional triggers
Amazon compliance & claim sensitivity
Safety objections & trust barriers
What actually improves CVR, not just clicks

That insider knowledge translates into:
✅ Cleaner search-term mining
✅ Lower wasted spend
✅ Controlled ACoS / TACoS
✅ Scalable, profit-first growth

What I Do (Amazon PPC / Amazon Ads)

✅ PPC Audit (waste map + quick wins)
✅ Account Restructure (clean structure that scales)
✅ Search-Term Mining & Keyword Strategy
✅ Bid & Budget Optimization (profit guardrails)
✅ Launch & Ranking Support for Hero ASINs

How We Work

1️⃣ 30–45 min audit call
2️⃣ You receive a 1-page action plan (priorities + impact)
3️⃣ Execution + weekly reporting
(ACoS, TACoS, CVR, CTR, search terms)

Want Me to Audit Your PPC?

📩 DM me “AUDIT” and send:

ASIN
Category
Target ACoS / TACoS

or book directly here:
👉 https://adsinitiatorz.com/getting-started/

Syed Sibte Hassan Shah

Hiring, Hiring, Hiring!!!!!!!!!! 
On-Site in Multan!!!!

Role: Amazon Ads Strategist
Timings: 1 PM to 10 PM
Monday to Friday. 
---------------------------------------------------------------
Work type: 📍 On-site - Multan
📍 Location: Model Town B-Block, Multan (On-Site Only)
🕒 Employment Type: Full-Time
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𝐑𝐞𝐪𝐮𝐢𝐫𝐞𝐦𝐞𝐧𝐭𝐬:
• 2+ years of experience running Amazon PPC campaigns
• Deep knowledge of campaign types, ACoS optimization & keyword strategies
• Hands-on with Helium 10, DataDive, or similar tools
• Strong analytics mindset and data interpretation skills
• Ability to scale accounts while maintaining profitability
• Proactive, organized, and goal-focused
-----------------------------------------------------------------
𝐆𝐫𝐨𝐰𝐭𝐡 𝐎𝐩𝐩𝐨𝐫𝐭𝐮𝐧𝐢𝐭𝐢𝐞𝐬:
• Promotions to Lead PPC Strategist or Account Manager
• Regular performance reviews every 6 months
• Access to new tools, training, and international campaigns
------------------------------------------------------------------
𝐎𝐧-𝐒𝐢𝐭𝐞 𝐏𝐞𝐫𝐤𝐬 (𝐌𝐮𝐥𝐭𝐚𝐧):
🍽 Monthly Team lunch.
🤝 Supportive team environment with real growth.
✈ Sponsored Northern Areas Trip every year with Experts.
------------------------------------------------------------------
𝐀𝐛𝐨𝐮𝐭 𝐔𝐬
Ads Initiatorz is a results-driven digital ads agency with 5+ years of experience in Amazon Private Label and TikTok Shop services. We focus on smart scaling, creative strategy, and client success.
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𝐇𝐨𝐰 𝐭𝐨 𝐀𝐩𝐩𝐥𝐲?
Please fill the form below:
https://lnkd.in/d9mSZt2i

Syed Sibte Hassan

Using my SPINE METHOD, I help Amazon brands scale revenue without doubling ad spend or losing ROI. 8 years of experience | $90M+ revenue scaled | Founder @ AdsInitiatorz

𝐓𝐡𝐞 𝐛𝐢𝐠𝐠𝐞𝐬𝐭 𝐀𝐦𝐚𝐳𝐨𝐧 𝐏𝐏𝐂 𝐦𝐢𝐬𝐭𝐚𝐤𝐞?
𝐀𝐧𝐝 𝐢𝐭 𝐪𝐮𝐢𝐞𝐭𝐥𝐲 𝐛𝐮𝐫𝐧𝐬 𝐩𝐫𝐨𝐟𝐢𝐭𝐬.

If you don’t use these reports,
You're likely wasting ad spend daily.

The scary part?
Amazon already gives you the answers.

Most advertisers just never look.

They tweak bids.
They test campaigns.
They blame ACOS.

But they ignore the data
That explains everything.

Because the real profit signals
Live inside your Amazon reports.

Not inside your dashboard metrics.

These reports show you.
1) What customers actually searched.
2) Which keywords waste your spend.
3) Where competitors steal impressions.
4) Which placements deserve higher bids.
5) Which products make or lose money.
6) What customers buy together.
7) When your ads stop showing.
8) Where shoppers drop before purchase.
9) Who actually clicks your ads.
10) When your videos lose attention.

Each report answers one question.
Together they tell the whole story.

Where money leaks.
Where profit hides.
Where scaling becomes safe.

Good advertisers don’t guess.
They read the signals.

Because every profitable Amazon account
is built on data clarity.
Not optimization hacks.

The 10 reports in this post
are the ones I check constantly.

They turn ad spend
into profit signals.

Ignore them…
And Amazon will happily take your budget.

Learn them…
And they become your profit roadmap.

Amazon PPC becomes profitable
the moment you start listening to the data.

Which Amazon report do you check most?
Or which one do you completely ignore?

𝐓𝐡𝐞 𝐛𝐢𝐠𝐠𝐞𝐬𝐭 𝐥𝐢𝐞 𝐢𝐧 𝐞𝐂𝐨𝐦𝐦𝐞𝐫𝐜𝐞
“𝐒𝐜𝐚𝐥𝐞 𝐟𝐢𝐫𝐬𝐭. 𝐅𝐢𝐱 𝐩𝐫𝐨𝐟𝐢𝐭 𝐥𝐚𝐭𝐞𝐫.”

That’s how brands die
looking successful.

More spend.
More revenue.
Same bank balance.
Or worse.

Here’s what nobody tells you

Amazon doesn’t care about your growth.
It charges you on it.

Ad spend.
FBA fees.
Storage penalties.
Returns.
Aged inventory.

If you don’t have checkpoints,

You don’t have profit.
You have momentum.

And momentum without margin
Is a slow collapse.

In 2026, winners think differently.

They stop the bleed first.
15 clicks. Zero sales? Pause it.

They defend inventory.
No stock? Cut spend.

They fix conversion.
Bad reviews? Kill traffic.

They conquest strategically.
Higher-priced competitors? Attack.

They track like investors.
TACoS over ACoS.
Contribution over vanity revenue.
LTV over one-time ROAS.

Scale isn’t step one.
Control is.

I put together 30 profit checkpoints
we use to protect net margin
Before we ever push scale.

If you’re serious about building
An exit-ready brand,
Audit your account this week.

One fix could change your year.

Comment “𝐏𝐫𝐨𝐟𝐢𝐭”
And I’ll send the high-resolution version.

Revenue is loud.
Profit is power.

𝐘𝐨𝐮𝐫 𝐫𝐞𝐜𝐨𝐫𝐝 𝐫𝐞𝐯𝐞𝐧𝐮𝐞 𝐢𝐬 𝐤𝐢𝐥𝐥𝐢𝐧𝐠 𝐏𝐫𝐨𝐟𝐢𝐭.
𝐀𝐧𝐝 𝐲𝐨𝐮 𝐰𝐢𝐥𝐥 𝐧𝐨𝐭 𝐬𝐞𝐞 𝐢𝐭.

Especially if you run Amazon ads.

Here is the uncomfortable truth.

Scale without structure destroys profit.
I reviewed 27 seller accounts.
19 were scaling the wrong way.

Revenue up.
Contribution margin down.
The cash cycle stretched.

Sellers celebrating ACOS drops.
Investors are missing inventory risk.

The leak was not keywords.
It was account architecture.
And blended acquisition math.

Three changes fix this.

Profit target before scale.
Structure campaigns by intent.
Measure cash, not dashboards.

Ads amplify existing economics.
They do not fix them.

If the base is weak,
Scale just hides the crack.

The market rewards disciplined actions.
Not the loudest revenue charts.

Revenue is vanity.
Structured profit compounds.
--------------------------------------------------------------
P:S If you are stuck at $50K-$70K/mo and not making enough profit then book a Free consultation call we will audit your brand and provide you exact framework for scaling without increasing ad spend.

Low Organic rate

𝐓𝐡𝐞 𝐦𝐨𝐦𝐞𝐧𝐭 𝐭𝐡𝐢𝐬 𝐩𝐫𝐨𝐝𝐮𝐜𝐭 𝐰𝐞𝐧𝐭 𝐨𝐮𝐭 𝐨𝐟 𝐬𝐭𝐨𝐜𝐤…
𝐈𝐭 𝐝𝐢𝐞𝐝.

Ranking disappeared.
ACOS jumped to 45%.
Sales stalled at $69K.

On Amazon, momentum is everything.
Lose inventory…
You lose rank.
Lose rank…

You start paying for traffic.
That’s exactly what happened here.

By the time we stepped in
Sales were $69,418
 ACOS was 45%

The product had lost its position.

So the goal wasn’t “scale”.
The goal was recovery.

Step one
Rebuild the account structure.

We applied the 𝐒𝐏𝐈𝐍𝐄 𝐌𝐞𝐭𝐡𝐨𝐝.

Not bid adjustments
Not random campaigns.

Actual structure.

Here’s what changed.
We eliminated wasted spend.
Isolated high-intent keywords.
Protected converting search terms.

Then scaled what actually worked.
Slowly, the ranking came back.

And the numbers followed.

60 days later....

Sales: $101,540
Units: 3,508
ACOS: 28%
TACOS: 13%
Organic Sales: 54%

Same product.
Same category.
Different system.

Stockouts can kill momentum.
But most brands never recover
because their ads lack structure.

Fix the system.
Then growth follows.

Amazon rewards structure.
Not aggressive ad spend.
--------------------------------------------------
P:S If you are stuck at $50K-$70K/mo and not making enough profit then book a Free consultation call we will audit your brand and provide you exact framework for scaling without increasing ad spend.

𝐘𝐨𝐮𝐫 𝐏𝐏𝐂 𝐜𝐨𝐮𝐥𝐝 𝐛𝐞 𝐤𝐢𝐥𝐥𝐢𝐧𝐠 𝐩𝐫𝐨𝐟𝐢𝐭.
𝐓𝐨𝐝𝐚𝐲!!!

And it is hard to catch it.
Until the margin disappears.

That’s the dangerous part.
Profit leaks look harmless first.

Then they compound.
Quietly.

Across campaigns.
Across placements.
Across variations.
Across inventory.

You won’t spot them by chance.
You need structure.

Because PPC waste is rarely obvious.
It hides inside “normal” activity.

A duplicated keyword here.
A loose auto there.
An old campaign still spending.
A weak placement draining budget.
A bad variation sharing traffic.
Ads pushing a dying SKU.

None look fatal alone.
Together, they wreck EBITDA.

That is the real lesson.

PPC is not only traffic.
It is profit control.

The best operators know this.

They don’t just chase ACOS.
They protect contribution margin first.
They kill wasted spend faster.
They move winners into control.
They fund what actually converts.
They protect stock before problems hit.

And they stop subsidizing weak variations.
That’s how profit is saved.

Not with more adjustments.

With better decisions.
With tighter structure.
With ruthless prioritization.

Because scaling broken PPC is dangerous.
It only scales waste.

The goal is simple.

Keep what converts.
Cut what doesn’t.

Protect what’s working.
Then scale.

That’s how serious brands grow.
Profit first.
Scale second.

That order matters.

PPC does not save profit automatically.
Operators do.

Which PPC leak do you see most?

£27,000 𝐢𝐧 𝐞𝐱𝐭𝐫𝐚 𝐫𝐞𝐯𝐞𝐧𝐮𝐞.
𝐒𝐚𝐦𝐞 𝐀𝐂𝐎𝐒.

No new product.
No viral spike.

Just one change.

This brand was stuck at £69K/month.
23% ACOS.
Stable.
Predictable.
And painfully flat.

Nothing was “wrong.”
That was the problem.

Budgets were careful.
Scaling was slow.
Winners capped mid-day.
Top-of-search underplayed.

Every decision asked.
“Will this hurt our 23%?”
So growth stalled.

Because protecting ACOS feels smart.
Until you realize
It's costing you scale.

We flipped the approach.
Stop protecting ACOS.
Start maximizing profit.

Here’s what changed.

• Uncapped high-converting campaigns
• Isolated proven search terms into scale structures
• Pushed Top-of-Search on validated keywords
• Reallocated spend from “efficient but small” 
To “proven and expandable”
• Engineered controlled aggression

No chaos.
No gamble.

Just structured pressure.
£69K → £96K

ACOS?
Still 23%.
Same efficiency.
Different ceiling.

Most brands at £50–70K don’t need better ads.
They need braver decisions.
If your ACOS never moves, 
Your revenue probably won’t either.

Are you scaling for profit…
or protecting a percentage?

𝐄𝐯𝐞𝐫𝐲 𝐝𝐚𝐲 𝐲𝐨𝐮 𝐝𝐞𝐥𝐚𝐲 𝐭𝐡𝐢𝐬 𝐟𝐢𝐱,
𝐘𝐨𝐮𝐫 𝐦𝐚𝐫𝐠𝐢𝐧 𝐠𝐞𝐭𝐬 𝐭𝐡𝐢𝐧𝐧𝐞𝐫.

And you won’t notice it.
Because Auto is still
"driving sales.”

Sales don’t equal profit.
Auto isn’t a sales engine.
It's a research engine.

Here’s the mistake

You let Auto run wild.
It “finds” random traffic.
ACOS climbs.
Margins shrink.

Meanwhile…
Your best search terms sit buried
Inside the search term report.

Auto should do one job
Discover high-intent keywords
For your hero SKU.

Then Manual does its job
Turn winners into profit.

The simple structure I use

Run Auto at 10% budget.
Treat it like a data miner.
Not a revenue target.

Harvest search terms weekly.
Add negatives aggressively.
Stop paying for junk clicks.

Move winners to Manual Exact.
Scale what converts.
Kill what doesn’t.

If Auto is your main driver,
You're funding traffic
Your competitors won’t touch.

Auto finds gold.
Manual prints profit.

How much budget
Are you trusting to Auto right now?
-----------------------------------------------
P:S If you are stuck at $50K-$70K/mo and not making enough profit then book a Free consultation call we will audit your brand and provide you exact framework for scaling without increasing ad spend.

Auto campaigns for sales

𝐓𝐢𝐤𝐓𝐨𝐤 𝐬𝐞𝐥𝐥𝐞𝐫𝐬 𝐜𝐚𝐧 𝐬𝐚𝐯𝐞 30% 𝐥𝐨𝐠𝐢𝐬𝐭𝐢𝐜𝐬 𝐜𝐨𝐬𝐭.
𝐓𝐡𝐫𝐨𝐮𝐠𝐡 𝐭𝐡𝐞 𝐧𝐞𝐰 𝐂𝐁𝐓 𝐩𝐫𝐨𝐠𝐫𝐚𝐦.

And it’s bigger than it looks.

TikTok is moving deeper into logistics.
Not just commerce.

Here’s what changed

TikTok will centrally manage carriers.
And negotiate discounted shipping rates.

Sellers can still use existing warehouses.
But with lower logistics costs.
And smoother fulfillment.

The biggest unlock is

𝐂𝐨𝐥𝐥𝐞𝐜𝐭𝐢𝐨𝐧𝐬 𝐛𝐲 𝐓𝐢𝐤𝐓𝐨𝐤 (𝐂𝐁𝐓).

This program can reduce logistics costs.
Up to an extra 30%.

But that’s not all.
TikTok is also simplifying operations.

The platform will now

Assign the best carrier automatically.
Upload tracking numbers automatically.
Recommend optimized carrier options.
Handle claims directly.
Less manual work.
Less operational friction.

Another important shift:
Protection from logistics-related penalties.

Including
VTR penalties.
Logistics complaint penalties.
Negative review penalties tied to shipping.
If orders ship on time.

Compare this with traditional models.

𝐒𝐞𝐥𝐥𝐞𝐫 𝐬𝐡𝐢𝐩𝐩𝐢𝐧𝐠 (3𝐏𝐋)
You manage carriers.
You upload tracking.
You handle claims.

𝐋𝐞𝐠𝐚𝐜𝐲 4𝐏𝐋
Rates fluctuate.
Processes stay fragmented.

TikTok’s model is different.
Platform-managed logistics.
Lower costs.
Simpler operations.
Better compliance.

This is a clear signal.

TikTok isn’t just building a marketplace.
They’re building infrastructure.
And logistics is the next advantage.

In eCommerce, shipping efficiency
often decides the real profit.

Will you switch to TikTok shipping?
Or stay with your 3PL?

𝐓𝐡𝐞 𝐦𝐨𝐦𝐞𝐧𝐭 𝐲𝐨𝐮 𝐡𝐢𝐭 $50𝐊/𝐦𝐨𝐧𝐭𝐡…
𝐀𝐦𝐚𝐳𝐨𝐧 𝐬𝐭𝐚𝐫𝐭𝐬 𝐩𝐮𝐧𝐢𝐬𝐡𝐢𝐧𝐠 𝐛𝐚𝐝 𝐬𝐭𝐫𝐮𝐜𝐭𝐮𝐫𝐞.

Inventory mistakes.
Keyword overlap.
Creative fatigue.

If you sell on Amazon,
This mistake can cost $500K.

Not today.
Over the next 12 months.

Because most brands hit
the same invisible wall.
$50𝐊/𝐦𝐨𝐧𝐭𝐡.

Sales grow fast.
Then suddenly…
Growth stalls.

Ad spend increases.
Profit shrinks.

Nothing makes sense anymore.

I call these
The 7 Deadly Sins of Amazon Scaling.

They quietly cap your growth.

Here’s what actually happens.

1. Inventory kills your momentum.
Run out of stock once.
Your sales velocity resets.
Competitors steal Top of Search.
Recovery can take months.

2. Your campaigns compete internally.
Broad. Phrase. Exact.
All bidding on the same term.
You unknowingly bid against yourself.
CPC rises.
Market share doesn’t.

3. Your brand stops acquiring customers.
Sales come from repeat buyers.
New-to-Brand declines.
You’re defending revenue.
Not expanding it.

4. Profit obsession slows growth.
You lower bids to hit ACOS.
Placements drop.
Sales fall faster than costs.
Profit actually shrinks.

5. Creative fatigue destroys CTR.
Same main image.
Same angles.
Same listing.

Your audience stops noticing.
Clicks quietly disappear.

6. Search term leaks waste spend.
Amazon expands into weird variants.
Low-intent clicks pile up.
10% of ad spend disappears silently.

7. Placement blindness burns budget.
Bottom-of-page clicks.
Low buyer intent.
Comparison shoppers dominate.
Your budget funds window shoppers.

Breaking $50K/month isn’t luck.

It’s system control.
Inventory.
Keywords.
Customer acquisition.
Creative.
Search terms.
Placements.
Profit strategy.

Miss one point…
The ceiling stays.

Fix them together…
The ceiling disappears.

Scaling on Amazon isn’t about ads.
It's about eliminating hidden growth leaks.
--------------------------------------------
P:S If you are stuck at $50K-$70K/mo and not making enough profit then book a Free consultation call we will audit your brand and provide you exact framework for scaling without increasing ad spend.

𝐀 𝐬𝐢𝐧𝐠𝐥𝐞 𝐤𝐞𝐲𝐰𝐨𝐫𝐝 𝐜𝐚𝐧 𝐛𝐮𝐢𝐥𝐝
𝐚 $10𝐊/𝐦𝐨𝐧𝐭𝐡 𝐫𝐞𝐯𝐞𝐧𝐮𝐞 𝐬𝐭𝐫𝐞𝐚𝐦.

But only if you harvest it correctly.

Most sellers don't lose on Amazon.
They lose in keyword discovery.

Most launches start with Helium 10 research.

Search volume.
Competitor keywords.
Market gaps.

That’s the starting point.

But the real gold appears later.
Inside Amazon’s own data.

Because customers often search
terms no tool predicted.

That’s where keyword harvesting begins.

Auto campaigns reveal
what buyers actually type.

Not what tools estimate.
Not what competitors rank for.

Real purchase behavior.
And sometimes one search term
changes the entire account.

But profitable accounts follow
a very different path.

I call it the Keyword Harvesting SOP.
The exact path from
$0 → $10K/month search term.

Here’s the simplified flow.

Phase 1: Discovery

Start with Auto campaigns.
Low bids.

Let Amazon explore.
You are not scaling yet.
You are collecting signals.
Look for search terms
that generate real orders.
Not clicks.
Orders.

Phase 2: Validation

Move the winning keyword
into Broad Match.

Now test the ecosystem.
Does the keyword survive
More traffic?
Does conversion stay strong?
If CVR stays healthy…
You found something powerful.

Phase 3: Protection

This is where many fail.
The same keyword exists
in multiple campaigns.

You unknowingly compete
against yourself.
So you negative exact it.

Auto and Broad stop bidding.
Only the correct campaign runs.
CPC stabilizes.
Structure improves.

Phase 4: Scaling

Now give the keyword
its own home.
Exact Match campaign.
Increase Top of Search bids.
Track Search Query Share.

You are now fighting
for market control.

Phase 5: Profit Control

Scaling without profit
is just expensive growth.
Watch breakeven ACOS.
Adjust bids every week.

Let data guide decisions.
Not emotions.

This is how a keyword goes from
Discovery → Validation 
→ Protection → Scaling → Profit

Not random ads.
Not guesswork.

A structured harvesting system.

Because on Amazon,
Keywords create revenue engines.

And the right keyword can generate
$10K/month for years.

Miss the harvesting process…
You miss the opportunity.

𝐀𝐟𝐭𝐞𝐫 𝐚𝐮𝐝𝐢𝐭𝐢𝐧𝐠 276 𝐚𝐜𝐜𝐨𝐮𝐧𝐭𝐬 𝐥𝐚𝐬𝐭 𝐲𝐞𝐚𝐫…
𝐓𝐡𝐞𝐬𝐞 𝐚𝐫𝐞 𝐭𝐡𝐞 𝐞𝐱𝐚𝐜𝐭 𝐩𝐥𝐚𝐜𝐞𝐬
𝐊𝐞𝐲𝐰𝐨𝐫𝐝𝐬 𝐥𝐞𝐚𝐤 𝐩𝐫𝐨𝐟𝐢𝐭.

Most accounts have all of them.

And it’s coming from
keywords you’re still running.

Because most sellers optimize campaigns.
Few audit keywords properly.

That’s where profit is won.
Or quietly lost.

Because not all keywords
deserve your budget.

Some protect profit.
Some generate profit.
Some destroy profit.

You need to separate them.

I call this..

Keyword Filtering for Profit.

A simple way to fix
a leaking ad account.

Zone 1: The Safety Zone

Your brand keywords.
Low CPC.
High intent.
Easy conversions.
But here’s the risk:
Competitors steal your traffic.

If you’re not defending this…
You’re losing the easiest sales.

Zone 2: The Profit Zone

Your core keywords.
High volume.
Consistent conversions.
This is where
Real money is made.
Most of your profit
comes from here.

But overbidding kills margins.
So control, don’t chase.

Zone 3: The Growth Zone

New customer keywords.
Broad.
Expensive.
Low intent.
This is where you explore.
Not where you scale blindly.

Control the budget tightly.
Or profit disappears fast.

Zone 4: The Dead Zone

The most dangerous place.
Clicks.
Spend.
No sales.

These keywords look active.
But they are pure leakage.

If a keyword gets clicks
 and no conversions…

It doesn’t need optimization.
It needs elimination.

Most sellers do this wrong.

They try to fix bad keywords.
Instead of cutting them.

They scale everything.
Instead of filtering.

Real operators think differently.
Protect the winners.
Scale the proven.
Control the explorers.
Kill the leaks.

Because on Amazon,
Profit is not optimized.
It is filtered.
Not your business.

𝐒𝐭𝐢𝐥𝐥 𝐫𝐮𝐧𝐧𝐢𝐧𝐠 2024 𝐏𝐏𝐂… 𝐢𝐧 2026.
𝐀𝐧𝐝 𝐭𝐡𝐞𝐧 𝐰𝐨𝐧𝐝𝐞𝐫 𝐰𝐡𝐲 𝐂𝐏𝐂𝐬 𝐚𝐫𝐞 𝐮𝐩, 

ACOS is “random,” 
And rankings don’t stick.

If you’re still keyword-first, 
You’re already behind.

Here are the 5 PPC plays 
I’m seeing win going into 2026 
Without lighting margin on fire

1) Product Targeting is no longer “support.” 
It’s the driver.

Target high-priced competitors (if you’re priced well) 
Or lower-rated ones (if you’re better).
You’re catching shoppers in comparison mode
Closest thing to “ready to buy” traffic.

2) SBV + Product Targeting = the cheat code

Video is the highest attention format.
But the real edge is where you show it
Directly on competitor contexts.
Keep it 15–20 seconds, 
Built for silent autoplay (text overlays win).

3) Refined Category Targeting (cheap relevance)

Stop spraying an entire category.
Refine by 
Price range  
Star rating  
Brand to dodge the nastiest bid wars 
And still stay in the right aisle.

4) Auto campaigns are “scouts,” 
Not set-and-forget

Let Auto find pockets of demand.
Then aggressively negative out waste 
So it keeps scaling the right placements 
(Close Match vs Substitutes matters here).

5) Audience Bid Adjusters are how you buy intent

When you can bid up on high-likelihood shoppers, 
You’re not just spending more
You’re spending smarter 
(and that’s where ACOS improvements usually show up).

If you take one thing from this.
2026 PPC is less about “more keywords” 
And more about better intent routing.

What are you leaning on most right now.
Product Targeting, SBV, or Auto?
------------------------------------------------------------
P:S If you are stuck at $50K-$70K/mo and not making enough profit then book a Free consultation call we will audit your brand and provide you exact framework for scaling without increasing ad spend.

𝐈𝐟 𝐲𝐨𝐮’𝐫𝐞 𝐬𝐭𝐮𝐜𝐤 𝐚𝐭 $50𝐤/𝐦𝐨𝐧𝐭𝐡,
𝐘𝐨𝐮'𝐫𝐞 𝐧𝐨𝐭 𝐮𝐧𝐝𝐞𝐫 𝐬𝐩𝐞𝐧𝐝𝐢𝐧𝐠 𝐨𝐧 𝐚𝐝𝐬.
𝐘𝐨𝐮'𝐫𝐞 𝐨𝐯𝐞𝐫𝐩𝐚𝐲𝐢𝐧𝐠 𝐟𝐨𝐫 𝐢𝐧𝐞𝐟𝐟𝐢𝐜𝐢𝐞𝐧𝐜𝐲.

At this stage, most brands think:
“Maybe we need more budget.”
"Maybe competition increased.”
"Maybe conversion rate dropped.”

Wrong diagnosis.

You don’t have a traffic problem.
You have an allocation problem.

Here’s what’s actually happening:

Your profitable campaigns
And your discovery campaigns
Are fighting for the same budget.

High-ACOS “testing” keeps running.
Cash keeps bleeding.
Margins stay tight.
Reorders get stressful.

And you call it scaling.

60% of ad spend in businesses at this level 
Is loss disguised as testing.

The fix isn’t complicated.

Separate by purpose.

Profit campaigns → majority of budget.
Discovery campaigns → fixed cap.

Then track TACOS 
Not just ACOS.

Because revenue can grow
While profit quietly shrinks.

One rule I operate by
“Scale what’s proven. Cap what’s experimental.”

If you’re at $50k/month,
Look at your allocation before you increase the budget.

How are you splitting profit vs discovery right now?

Your PPC loss.

𝐌𝐨𝐬𝐭 𝐀𝐦𝐚𝐳𝐨𝐧 𝐏𝐏𝐂 𝐦𝐚𝐧𝐚𝐠𝐞𝐫𝐬 𝐰𝐨𝐧’𝐭 𝐬𝐮𝐫𝐯𝐢𝐯𝐞 2026.
𝐍𝐨𝐭 𝐛𝐞𝐜𝐚𝐮𝐬𝐞 𝐨𝐟 𝐜𝐨𝐦𝐩𝐞𝐭𝐢𝐭𝐢𝐨𝐧.

Because of AI.
And most don’t see it coming.

AI is already better at.

Bidding adjustments.
Search term mining.
Keyword movement.
Basic ad copy.
Reporting dashboards.

The repetitive, data-heavy work?
Gone.
Automated.
Faster than any human.

But here’s what AI can’t do.
And this is where most lose.

AI doesn’t know your ambition.

It doesn’t know if you’re

Chasing market share.
Protecting margin.
Liquidating stock.
Launching aggressively.

AI optimizes metrics.
Operators optimize profit.
Big difference.

AI doesn’t understand context.

Supply chain delays.
Cash flow pressure.
Category seasonality shifts.
Brand positioning moves.

That’s human judgment.

AI can generate variations.
It cannot create positioning.
It cannot create a hook.
It cannot decide:
Scale vs profitability.

The future of Amazon PPC isn’t manual.
It’s strategic.

If you’re still tweaking bids daily,
You’re already behind.

The winners will master
Audience insight.
Creative direction.
Profit math.
Omnichannel thinking.

AI is the tool.
You are the strategy.

Most people on LinkedIn talk automation.
Very few understand margin.

That gap will decide 2026.
If you run Amazon PPC

Are you building leverage?
Or becoming replaceable?

AI replaces tasks.
It doesn’t replace operators.
What side are you on?

𝐋𝐚𝐮𝐧𝐜𝐡𝐢𝐧𝐠 𝐬𝐮𝐩𝐩𝐥𝐞𝐦𝐞𝐧𝐭𝐬 𝐨𝐧 𝐓𝐢𝐤𝐓𝐨𝐤?
𝐘𝐨𝐮’𝐫𝐞 𝐨𝐧𝐞 𝐜𝐥𝐚𝐢𝐦 𝐚𝐰𝐚𝐲
𝐅𝐫𝐨𝐦 𝐚 𝐫𝐞𝐬𝐭𝐫𝐢𝐜𝐭𝐢𝐨𝐧.

No warning.
No clear explanation.
Just slowed traffic and zero scale.

This is exactly what happened
To a client this week.

They tried to “make TikTok work.”
A few videos.
Some ads.
Random creators.
A couple of lives.

Nothing stuck.
Not because the product was weak.
Because the launch was fragmented.

And supplements add a second layer
compliance friction.

Here’s what most brands underestimate

TikTok isn’t just content.
It’s policy.
It's labeling.
It's claims language.
It's backend risk scoring.

One aggressive benefit statement.
One mismatched label image.
One missing disclaimer.

And you’re flagged.

The symptoms look like this.
Traffic comes in.
Conversion doesn’t.

Or worse…
Your shop quietly stalls.

So we rebuilt everything
around one operating system.

I call it the 𝐒𝐏𝐈𝐍𝐄 𝐌𝐞𝐭𝐡𝐨𝐝.
Because TikTok Shops fail
when they have no spine.

Here’s what that looked like

Compliance-first storefront
Before creators. Before ads.

We fixed
– product titles and claims
– label-to-image consistency
– ingredient positioning
– disclaimers and policies
– support + fulfillment readiness
Reduce friction before scale.

Content engine. Not “posting.”
Angles → scripts → variations → retention.

Not viral luck.
Repeatable testing.
Creator velocity at scale.

We activated from a pool
of 5,000 creators.

Not for vanity.
For volume.
30 hooks instead of 3.
20 iterations instead of opinions.

Winners get budget.
Losers get cut.

Ads as amplifiers.
Ads don’t fix compliance.
They amplify what already works.

Ops that don’t break.
Because GMV is easy.
Profit is operational.

The result?

A structured launch.
Clear roadmap.
Hands-on execution.

And a 5/5 review
highlighting strategy + depth.

Here’s the real lesson:
TikTok Shop doesn’t reward effort.
It rewards systems.
Especially in supplements.

If you’re running supplements
on TikTok Shop.

Where are you feeling friction right now?
Content? Compliance? Creators?

𝐒𝐭𝐮𝐜𝐤 𝐚𝐭 £50𝐊 𝐩𝐞𝐫 𝐦𝐨𝐧𝐭𝐡?
𝐈 𝐡𝐞𝐥𝐩 𝐛𝐫𝐚𝐧𝐝𝐬 𝐫𝐞𝐚𝐜𝐡 £100𝐊 𝐢𝐧 90 𝐝𝐚𝐲𝐬.

That’s the promise I make clients.
But promises mean nothing without delivery.

In this business, 
Only one rule matters most.

Deliver what you promise.
Not excuses.
Results.

Three months ago, a partner joined us.

The brand was stuck at £50K monthly.
Sales were coming in.
Growth was completely flat.

So we rebuilt the system.
Not random PPC tweaks.
Not chasing vanity metrics.

A real scaling framework.
𝐓𝐡𝐞 𝐒𝐏𝐈𝐍𝐄 𝐌𝐞𝐭𝐡𝐨𝐝.

Built over eight years in the business.

A system that removes the guesswork.

Where to cut wasted spend.
Where to double down.
What to do in each situation.

Every move has a reason.
Every test has a structure.

And when the system works,
Results follow.

Three months later
£50K → £100K monthly revenue.

But the real highlight?

The message from the client.
“You and your team should be proud.”

Moments like this never get old.

Because founders carry real pressure.
Inventory risk.
Cashflow pressure.
Sleepless nights.

When results arrive,
It means everything.

Eight years in this business.
Those tireless days are paying back.

But development never stops.
Because the goal is bigger.

The next milestone:
£200K monthly.

And we’re just getting started.

Systems create predictable growth.
Excuses create predictable failure.

What revenue milestone are you chasing next?

𝐀 500+ 𝐒𝐊𝐔 𝐚𝐜𝐜𝐨𝐮𝐧𝐭 𝐰𝐢𝐥𝐥 𝐛𝐫𝐞𝐚𝐤 𝐲𝐨𝐮.
𝐇𝐨𝐰 𝐭𝐨 𝐠𝐞𝐭 𝐩𝐚𝐬𝐭 𝐢𝐭. 𝐏𝐚𝐫𝐭 1.

Not slowly.
Suddenly.

One day you’re “managing.”
The next day you’re reacting.

Wasted spend.
Messy structure.
No clear decisions.

Ignore this. 
And you lose control.

Here’s how you can take control. 

1. Think portfolios, not SKUs.

Stop managing 500 products.
Start managing 10–20 groups.
Group by product line or feature.
Set budgets at portfolio level.

Let winners breathe.
Kill waste early.
We’ve seen this cut wasted spend by 25–30%.

2. Parent > Child focus.

Don't advertise every variation.
That's where time dies.
Push the best-selling child.
Let it carry the parent.

Traffic spreads across variations.
1 campaign > 50 campaigns.
That's leverage.

3. Aggregate your keywords.

Stop keyword hunting per SKU.
Use shared keywords at campaign level.

Keep unique ones minimal.
Only where it matters.

This is how one person scales.
Without burning out.

Most accounts don’t fail from ads.
They fail from structure.

𝐏𝐚𝐫𝐭 2 𝐜𝐨𝐦𝐢𝐧𝐠.

Scale doesn’t break accounts. Structure does.
How are you structuring large catalogs today?

𝐈’𝐦 𝐚𝐛𝐨𝐮𝐭 𝐭𝐨 𝐭𝐫𝐢𝐠𝐠𝐞𝐫 𝐬𝐨𝐦𝐞 𝐩𝐞𝐨𝐩𝐥𝐞.
𝐓𝐰𝐨 𝐓𝐢𝐤𝐓𝐨𝐤 𝐒𝐡𝐨𝐩 𝐚𝐜𝐜𝐨𝐮𝐧𝐭𝐬.

Same month.
Explosive growth.
Without “viral” miracles.

Account 1.
$27,129 GMV.
+68.37% growth.
140 orders.
+66.67%.

Account 2.
$15,157 GMV.
+96.7% growth.
83 orders.
+97.62%.

No hacks.
No random scaling.
Just operator discipline.

Here’s what actually works.

Content velocity before ad spend
We didn’t scale ads first.

We scaled content first.

Creators.
Angles.
Hooks.
Volume.

Ads only amplified what converted organically.

Profit-first SKU selection
Not every product deserves a budget.

We pushed SKUs with:
 • Clean contribution margin
 • Stable supply
 • Strong repeat signals

GMV is vanity.
Cash flow is oxygen.
Offer-market alignment

Bundles > single units.
Clear value > discount noise.

The winning creatives
spoke to one pain point.
Not five.

Tight creative feedback loops
Daily review.
Kill losers fast.
Duplicate winners intelligently.

TikTok rewards velocity.
Not hesitation.

Ops ready for scale
Inventory in place.
Fulfillment predictable.
Customer service tight.
Scaling chaos kills momentum.

What changed everything?
We stopped chasing GMV.
 
We engineered systems.
TikTok Shop isn’t luck.
It's controlled aggression.

If your ads aren’t converting,
It's not an ad problem.
It’s a structure problem.

“Scale doesn’t fix broken foundations.”

What's your biggest bottleneck right now?
 Creative, margin, or operations?

𝐈𝐟 𝐲𝐨𝐮𝐫 𝐀𝐂𝐎𝐒 𝐪𝐮𝐢𝐞𝐭𝐥𝐲 𝐫𝐢𝐬𝐞𝐬.
𝐓𝐡𝐢𝐬 𝐜𝐨𝐮𝐥𝐝 𝐬𝐚𝐯𝐞 𝐲𝐨𝐮𝐫 𝐦𝐚𝐫𝐠𝐢𝐧𝐬.

Most sellers track revenue.
Almost nobody tracks margin erosion.

And that’s where businesses collapse.

Your hero SKU sells more.
But profits quietly disappear.

Why?

Because rising ACOS compounds damage.
A small change looks harmless.

But the math is brutal.

Every 5% ACOS increase ignored
can cut ~40% yearly profit.

Not next year.
This year.

And most sellers respond incorrectly.

They blame “market conditions.
They increase budgets.
They chase more impressions.

But they ignore the real problem.

Structure. 
Targeting. 
Conversion.

That’s where the fix lives.
Inside what I call the SPINE Method.

A simple framework I use.
To reverse margin erosion quickly.

Here’s the core idea.
Stop feeding wasteful traffic.
Start scaling proven intent.

What that actually means:

Weekly negative keyword harvesting.
Cut irrelevant clicks immediately.
Shift budget to exact match winners.
Often 60% of spend.
Optimize the main image aggressively.

Just 2% higher CTR changes everything.

Higher CTR → better CVR.
Better CVR → lower ACOS automatically.

We applied this recently.
Client ACOS: 32% → 18%.

Time taken?
Just 60 days.

Cash flow protected.
Inventory cycles stabilized.
Business pressure disappeared.

Because ACOS is not an ad metric.
It’s a business survival metric.
Ignore it long enough…

And your margins disappear first.
Then your cash flow.
Then your brand.

ACOS creep kills businesses quietly.

What’s your current hero SKU ACOS?
And how often do you audit it?

taplio

The Battle

Blair Forrest

Syed Sibte Hassan Shah

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taplio

The Battle

Blair Forrest

Syed Sibte Hassan Shah

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Blair Forrest's LinkedIn Performance

Performance ScoreSyed Sibte Hassan Shah's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreBlair Forrest's LinkedIn Performance