Founder, CMO @ AMZ Prep | Fulfillment for Global Merchants | Follow me to watch us build a 100M Company

At AMZ Prep, our daily mission is to work towards our bold vision: To propel sellers and brands to amplify their global eCommerce footprint through the seamless integration of logistics, fulfillment, advertising, strategy, creativity, and growth within a single, unified solution. 

Our vision may seem audacious to some, but at AMZ Prep, we thrive on embracing challenges, particularly the ambitious and audacious ones. It's this unwavering spirit that has catapulted us into becoming a retail powerhouse that's been quietly making waves.

If you're seeking to be part of a team that's committed to achieving remarkable accomplishments, we invite you to join us on our journey. We're constantly on the lookout for exceptional individuals to become a vital part of our team. Whether your expertise lies in Operations, Finance, Customer Experience, Business Development, or Software Engineering, please don't hesitate to connect with us for any career-related inquiries.

Blair Forrest

I'm 28.

Started AMZ Prep® from my basement at 21. Made every mistake you can imagine along the way.

Here are 9 lessons I wish I knew back then:

(For context, we are blitz-scaling to be a 9 figure business next ~30 months Im in full founder mode within the company). 

And yes, this photo was before the world of logistics aged me like fine wine.

1. Saying yes to everyone will break you.
Early on, we took any client with a pulse. It nearly killed us. A defined ICP makes everything easier. Sales, ops, support. We ended up firing customers we never should have taken.

2. Hiring before you feel ready is the move.
I waited too long because I was cheap and thought no one could do it better. That stubbornness led to burnout. The right people are not an expense. They are the best investment you can make.

3. Bad revenue is more expensive than no revenue.
Saying no to money that does not fit feels reckless at first. But chasing the wrong deals costs you time, focus, and the clients you actually want.

4. FOMO will cost you more than patience.
I wasted $500K on a sales team because competitors were ramping outbound. The ROI was not there. Content and referrals worked better. Stop reacting to what others are doing.

5. Owning 100% is worth the middle seat.
VCs wanted in. I said no. Now I fly economy while competitors fly private. But every dollar of growth is mine. That discomfort is temporary. Giving away your company is forever.

6. Rest is a growth strategy.
I used to grind 7 days a week and thought I was winning. I was not. Taking Sundays off made me sharper on Monday. Exhausted founders make expensive mistakes.

7. Admitting what you do not know builds trust faster than pretending.
I lost clients early on because I faked expertise. The ones who came back did so because I started saying "I don't know, but I'll figure it out."

8. Your team is everything.
A players hire A players. B players hire C players. The minute you compromise on talent is the minute you start failing.

9. Show up in person.
A $400 economy flight turned into a $2.4M contract. Emails do not close deals like handshakes do. Get on planes. 

Most of these I learned the hard way. Hopefully you do not have to.

What lesson hit you hardest in your twenties?

Blair Forrest 

I need to hire 100+ people in 2026.

Not because we're chasing growth for growth's sake. Because the demand for AMZ Prep® is insane right now.

We're watching two massive shifts collide:

1. Ecommerce is exploding faster than brands can operationally keep up.

Order volumes are up. SKU counts are up. Customer expectations are up. But most brands still run ops like it's 2019. Small teams. Manual processes. Systems held together with duct tape and spreadsheets.

They can't scale fast enough to match their own growth.

2. Companies are finally ditching in-house ops for outsourced fulfillment.

For years, brands held onto their warehouses like it was a competitive advantage. Now they're realizing it's a liability. The math doesn't work. The headaches don't stop. And every hour spent on logistics is an hour not spent on product, marketing, or customers.

So they're handing it off.

These two trends are feeding each other. More brands need help. Fewer want to build it themselves.

That's why we're hiring. Warehouse staff. Ops managers. Account leads. People who want to build something real in a space most people overlook.

If you're looking for work or know someone who is, DM me or drop a comment.

We're just getting started.

We are hiring a senior copy writer who has built newsletters in the past. 

DM me if you know someone!

Most brands default to UPS or FedEx without thinking twice.

We had a client shipping heavy goods to the Midwest. Their national carrier rates were eating into margins. Every shipment felt like a slow bleed.

We ran the numbers on a regional carrier for that specific zone.

20-30% cheaper. Same delivery windows. Sometimes faster.

The difference wasn't service quality. It was geography.

National carriers price for nationwide coverage. You're paying for infrastructure you don't use. Regional carriers specialize in specific lanes. Their trucks are already running those routes.

Where this works:

- Zone 2-4 shipments where regionals dominate
- Heavy or oversized freight where national surcharges stack up
- Consistent volume to specific regions

Where it doesn't:

- Scattered, low-volume shipments across the country
- Time-sensitive orders where tracking integration matters
- Brands without the ops bandwidth to manage multiple carriers

The brands saving the most aren't loyal to one carrier. They're running a blended network. National for reach. Regional for margin.

If you're shipping 500+ orders a month to concentrated zones and haven't tested a regional carrier, you're probably leaving money on the table.

What's your current carrier mix look like?

2 years with Arishekar N on the team. 

When he joined, we were figuring out how to tell our story. Now we have a brand people actually recognize.

He's built our marketing from the ground up and our entire India operations. The content, the campaigns, the positioning. All of it runs through him. And he does it without needing constant direction. He sees what needs to happen and makes it happen.

That's rare.

The best people don't just execute. They take ownership. Ari treats our marketing like it's his own company. That mindset is why we've grown the way we have.

Two years in and he's just getting started.

Grateful to have him.

And no, you can't recruit him.

Congrats Ari! We’re lucky to have you growing the business.

Uncomfortable reality:

The cheapest 3PL is usually the most expensive.

Most brands shop for fulfillment partners by comparing rate cards. Pallet-in, pallet-out. Pick and pack fees. Storage costs.

They pick the lowest number and call it a win.

Then the invoices start coming.

Here is what you can do about it:

1. Ask about chargebacks.
Who owns accountability when a retailer issues one? A mislabeled case or missed appointment can cost $100K. If they dodge this question, that is your answer.

2. Get real on-time fulfillment numbers.
Not the number on their sales deck. Ask for merchant references. Call them. One missed delivery window can damage a retail relationship that took years to build.

3. Check their integration capabilities.
SPS Commerce. EDI. Your ERP. If they fumble this answer, expect manual work and errors. Clean integrations prevent chargebacks.

4. Ask where their clients have been burned.
The best partners will tell you honestly. The wrong ones will pretend it never happens.

5. Look at retailer compliance.
Every retailer has different requirements. If they cannot walk you through how they handle Target vs. Walmart vs. Costco, that is a red flag.

The rate card is the last thing you should compare.

Execution gaps and hidden fees will eat the savings you thought you were getting.

What is the biggest surprise you have found on a 3PL invoice?

Tough news out of Quiet Logistics today going under

If you were impacted by this, we are hiring 20+ roles at AMZ Prep®

Any time a logistics business restructures, it is the operators, account managers, warehouse teams, and support staff who feel it first 

If you were impacted or know someone who was, we are actively hiring across sales, client experience, and operations right now and I want to help 

Dozens of roles. Real work. Fast moving teams (and BIG impact)

Logistics talent is hard to find and even harder to replace. 

If you care about execution, ownership, and building something meaningful, there is a seat at the table

DM me or comment and I will connect you with the right person 

$5000 bonus if we hire someone you introduce 

Like and share this post for reach and find someone find their next home

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Making logistics sexy for modern brands

Amazon Seller Central has free tools most sellers never touch.

I talk to brands every week who pay thousands for data they could pull themselves.

Here's what's sitting in your account right now:

Brand Analytics
Search frequency rank, top clicked ASINs, conversion share. This tells you exactly what customers search for and who's winning those clicks. Most brands never open it.

Search Query Performance
Shows your impressions, clicks, and purchases for every search term. You can see where you're losing customers in the funnel. Free if you're brand registered.

Inventory Performance Index
Amazon scores your inventory health. If you're not tracking this, you're probably paying excess storage fees without knowing why.

Voice of the Customer
Aggregates negative feedback and return reasons. Instead of guessing why products come back, the data is right there.

Manage Your Experiments
A/B test your titles, images, and bullet points. Amazon will tell you which version converts better. Most sellers just guess and hope.

The brands that win on Amazon aren't guessing. They're using the data Amazon already gives them.

If you're paying for third-party tools before maxing out Seller Central, you're leaving money on the table.

What's the most underrated Seller Central feature you actually use?

Every founder has a breaking point.

I hit mine about a year into building the company.

I was doing sales, ops, customer support, warehouse visits, and still answering emails at midnight. I told myself it was temporary. That I just needed to push through.

The work kept expanding.
I kept shrinking.

I stopped being sharp in meetings.
Started making small mistakes that cost us time.
What I was building began to feel like something I was surviving.

So I made two changes.

First, I hired.
Not when it felt comfortable.
Before that.

I brought in someone to own operations so I could stop being the bottleneck on every decision. It felt risky. It was necessary.

Second, I changed how I worked.

I stopped measuring effort by hours and started measuring it by output.
Fewer late nights.
More focused mornings.

I built structure around the chaos instead of reacting to it.

The company didn’t slow down.
It sped up.

A founder running on empty isn’t a competitive advantage.
It’s a liability.

The breaking point isn’t failure.
It’s a signal.

The founders who scale are the ones who listen to it and adjust.

Shipping from the wrong warehouse kills margins.

Most sellers think fulfillment is about speed. It's not. It's about placement.

If your inventory is sitting in one location and you're shipping coast to coast, you're paying for zones you don't need to touch. Every extra zone adds cost. Every unnecessary mile eats into margin.

The fix is simple but most brands skip it.

Position inventory closer to where your customers actually are. Use multiple locations if volume justifies it. Cut the distance, cut the cost.

For Seller Fulfilled Prime, this matters even more.

Amazon measures delivery impressions. If customers don't see fast delivery promises on your listing, you fail the trial before shipping a single order. Strategic placement is how you hit those thresholds without paying for overnight labels on every package.

And if you need Saturday delivery for SFP compliance, that's another reason to think about where inventory lives. Not every warehouse offers weekend coverage.

What smart placement actually delivers:
• Lower transportation costs per order
• Faster delivery without premium shipping
• Margins that don't shrink with every sale

This isn't complicated. But it requires looking at your fulfillment network as a strategy, not just a checkbox.

Where are your highest-volume SKUs sitting right now?

One of our client: A major chocolate brand got hit with cross-border tariffs, and within days they were scrambling to keep orders moving.

They flew down to our cold-chain facility because they didn’t have time for long planning cycles or perfect onboarding.

We set up operations within 24 hours, started fulfilling immediately, and within forty-eight hours were shipping thousands of orders a week, knowing it wouldn’t be clean but deciding speed mattered more in that moment.

You can’t polish stuff in a emergency.

Onboarding that fast is never ideal, there are always gaps, questions, and things you fix on the fly. 

But showing up like an extension of their team was the only option to stop the fire.

Most trust I’ve seen is earned when things break and you still deliver.

Everyone thinks going viral is the ultimate LinkedIn win.

I think that’s wrong.

I’ve had posts break 100K impressions. It felt great for about a day.

Then I looked at who was engaging:
Random accounts.
People outside my industry.
Followers who would never buy, refer, or collaborate.

Vanity metrics.
Zero business impact.

Here’s what experience taught me:

- Virality attracts the wrong audience
The algorithm rewards engagement, not relevance.
Posts that “blow up” usually resonate with everyone except the people who matter to your business.

- Niche authority beats mass reach
The creator with 5,000 followers in a tight niche will out-earn the one with 50,000 random followers every time.
Depth beats width.

- 100 decision-makers > 100,000 likes
One comment from the right person is worth more than thousands of reactions from people who won’t remember your name tomorrow.

The goal isn’t to be seen by everyone.
It’s to be known by the right people.

I’d rather get 50 likes from founders, operators, and buyers in my space
than 5,000 likes from people who will never convert.

Reach is easy to measure.
Relevance isn’t.

Chase relevance.
Authority compounds.

I used to struggle with imposter syndrome.

Every win felt like luck.
Every conversation felt like a test I might fail.
I used to feel like I didn’t belong in every room I entered.

Here’s what actually helped:

1. It never fully goes away.
I stopped waiting to feel ready. The feeling doesn’t disappear at milestones. It just shows up again in bigger rooms. Accepting that made it easier to move anyway.

2. Action builds confidence, not the other way around.
I thought I needed confidence before acting. I was wrong.
Confidence came from repetition. From speaking up before I felt qualified. From doing the work while unsure.

3. Most people are operating in uncertainty too.
The people who look composed haven’t figured it out.
They’ve just learned to function without certainty.
That stopped me comparing my insides to everyone else’s outsides.

Most people think imposter syndrome fades when you achieve more.

It doesn’t.

You just stop letting it decide what you do.

Feeling like you don’t belong is often the signal you’re exactly where you should be.

I didn’t get confident on camera.
I got reps.

My first videos were painful.
Stiff delivery.
Awkward pauses.
Watching them back made me cringe.

I posted anyway.

Not because I felt ready.
Because I knew the only way out was through.

Here’s the actual formula:
• Post while it feels awkward
• Share before it’s polished
• Let the cringe phase burn off

Most people wait until they feel confident.
That’s the trap.

Confidence doesn’t come from preparation.
It comes from exposure.

I’ve watched founders with great ideas stay invisible for years,
waiting for the “right time” to start posting.

Meanwhile, the ones winning on camera aren’t more talented.
They just started earlier.
And kept going.

Here’s the uncomfortable truth:
Your first 50 posts will be bad.
Maybe your first 100.

That’s not failure.
That’s the price of entry.

Every creator you admire has a graveyard of content they hope no one scrolls far enough to find.

The difference?
They didn’t stop.

Confidence isn’t talent.
It’s surviving your early posts.

If it feels too early,
too rough,
too uncomfortable,
that’s usually your cue to hit publish.

Every day your inventory sits in transit is a day you are not selling.

Most brands treat Amazon inbound as an ops task.
Something the warehouse handles.
A box to check.

That’s the wrong frame.

Inbound speed is revenue infrastructure.

Here’s what slow inbound actually costs you:

1. Lost sales velocity
Amazon rewards products that sell consistently.
When you stock out or run low, rankings drop.
Competitors take your spot.
Rebuilding momentum costs more than maintaining it.

2. Wasted ad spend
Running PPC while inventory is about to run out means you are paying to send traffic to a listing that cannot convert.
Or worse, to a competitor’s offer.

3. Margin compression
Rush shipments to plug gaps.
Expedited freight because planning slipped.
Premium fees to recover ranking.
All preventable. All expensive.

The brands winning on Amazon are not just optimizing listings.
They are optimizing their inbound pipeline.

That means:
- Forecasting demand before things get tight
- Building buffer time into replenishment cycles
- Treating inbound speed as a KPI, not an afterthought

Your ops team may own the process.
But this is a finance conversation.

Because every day of delay has a dollar value attached to it.

Inbound is not logistics.
It is revenue protection.

If you sell on TikTok Shop in the US, fulfillment is about to change.

Seller-managed shipping will no longer be allowed (urgent)👇 

From March 31, all US local sellers must fulfill orders using TikTok Shop Logistics Services. 

Seller-managed shipping will no longer be allowed. 

Basically, you have to use their shipping labels now and can't use your own. 

and NO you don't need to use TikTok fulfillment services (hearing a lot of love / hate here on brands experience so far). 

Currently, ShipHero is one of the only US-based WMS that meets TikTok Shop’s new label requirements (we use them across a few facilities and only great things to say)

TikTok has confirmed integrations with a few ERP and shipping platforms, but for US warehouse fulfillment, ShipHero is one of the only options available (a few other also listed in image below) 

If you sell on TikTok Shop in the US, be aware of this change. Even if you’re not affected yet, the rollout is quick, and enforcement is coming.

I would not be surprised if we see more marketplaces tighten control over carrier accounts and shipping labels over time.

Curious what you think....

Could you see Amazon or other marketplaces forcing sellers onto marketplace controlled carrier accounts only with their own labels?

Stop apologizing for wanting a big life.

Wanting to build something real. Wanting to make real money. Wanting to have actual impact.

None of that is something to be embarrassed about.

But you will meet people who try to make you feel like it is.

They will call it unrealistic. They will call it selfish. They will suggest you should be happy with less.

What they are really saying is that your ambition makes them uncomfortable. It forces them to confront their own choices.

Small thinkers will always try to guilt you into playing small.

I have seen this pattern over and over. The people who question your goals the loudest are usually the ones who gave up on theirs.

They are not protecting you. They are protecting themselves.

The founders I respect most learned to tune this out early. They stopped asking for permission. They stopped shrinking their vision to make others comfortable.

They built anyway.

That does not mean being reckless or ignoring good advice. It means knowing the difference between wisdom and fear dressed up as concern.

You do not owe anyone a smaller version of what you want.

Ignore them. Build the life you actually want.

What is one thing you stopped apologizing for?

Fulfillment looks simple from the outside.

Product comes in. Product goes out. How hard can it be?

Then you actually run a fulfillment operation and realize there are dozens of moving pieces most brands never see.

The stack behind "ship my stuff":

1. Receiving and intake
Every inbound shipment needs to be checked, counted, and logged. Damaged units get flagged. Discrepancies get documented. One missed pallet throws off inventory for weeks.

2. Storage and slotting
Where you put product matters. Fast movers need to be accessible. Slow movers get pushed back. Bad slotting kills pick efficiency and adds labor cost to every order.

3. Inventory management
Real-time accuracy across multiple channels. Oversell on Amazon and your account health tanks. Oversell on Shopify and you are refunding customers and eating shipping costs.

4. Pick, pack, and ship
This is the part brands think about. But even here, the details matter. Box size selection, dunnage, label placement, carrier routing. Get it wrong and you are paying for air or dealing with damage claims.

5. Amazon inbound
A category of its own. Prep requirements, labeling standards, appointment scheduling, placement fees, check-in speed. Most brands have no idea how much margin they lose here.

6. Returns processing
Product comes back. Now what? Inspect, restock, dispose, or liquidate. Every return is a decision tree that affects margin.

7. Data and reporting
If you cannot see what is happening in real time, you are guessing. Inventory levels, order accuracy, transit times, cost per order. The brands that win are the ones measuring everything.

Each layer has failure points. Each failure point has a cost.

The brands that treat fulfillment as "just shipping" are the ones bleeding margin without knowing where it is going.

What part of your fulfillment stack keeps you up at night?

What if someone offered you $1,000 a day to sit in a room filled with people who hate your product?

Would you do it?

What if they added:

"They'll tell you exactly why they don't buy.
Exactly what's broken.
Exactly what would make them say yes."

Most founders would run. The sharpest founders would grab a pen.

That room exists. It's called talking to the people who didn't convert.

The ones who visited your site and bounced. The ones who got on a sales call and went silent. The ones who tried your product once and never came back.

They're not just "haters." They're the clearest roadmap you're ignoring.

Your happy customers confirm what's working. Your unhappy ones expose what's missing.

Companies often survey their fans. The ones who win seek out their critics.

The feedback that hurts is often the feedback you need.

When's the last time you sat in that room?

11 free websites every founder should use:

1. ChatGPT (chatgpt.com)
Your 24/7 brainstorming partner. Use it for drafting emails, writing copy, solving problems, and thinking through strategy. Saves hours every week.

2. Notion (notion.so)
All-in-one workspace for notes, tasks, docs, and databases. I run my entire content calendar and project tracking here.

3. Loom (loom.com)
Record quick videos instead of scheduling another call. Great for async updates, feedback, and explaining things once instead of ten times.

4. Canva (canva.com)
Design without a designer. Pitch decks, social graphics, presentations. The template library alone is worth it.

5. Google Trends (trends.google.com)
See what people are actually searching for. Useful for validating ideas, timing content, and understanding demand.

6. Grammarly (grammarly.com)
Catches mistakes before your clients do. Works in your browser, email, and docs.

7. Calendly (calendly.com)
Stop the back-and-forth on scheduling. Share a link, let people book. Simple.

8. Zapier (zapier.com)
Connects your apps and automates repetitive tasks. If you are doing the same thing manually every day, Zapier can probably do it for you.

9. Wave (waveapps.com)
Free accounting and invoicing. Good enough for most early-stage businesses. No reason to pay for QuickBooks until you need to.

10. Otter.ai (otter.ai)
Transcribes meetings automatically. Never take notes again. Search your conversations later.

11. Hemingway Editor (hemingwayapp.com)
Makes your writing clearer. Highlights complex sentences and passive voice. Useful for anything client-facing.

Most founders pay for tools they do not need yet.

Start here. Upgrade when you outgrow them.

What free tool do you use every day?

Turn Your Amazon Ads for $10K Monthly Profits in 120 Days PPC Advertising Launch & Rank |PPC SEO Expert | Brand Building

I help Amazon sellers stuck between $𝟓𝟎𝐤–$𝟏𝟎𝟎𝐤/𝐦𝐨𝐧𝐭𝐡 turn PPC into profitable scale, without doubling ad spend or sacrificing ROI Using the 𝐒𝐏𝐈𝐍𝐄 𝐌𝐄𝐓𝐇𝐎𝐃.

At AdsInitiatorz, we’ve managed Amazon PPC accounts for 8+ years.

Two years ago, we audited our complete history of wins vs. losses across categories.

The conclusion was simple:
👉 We dominate where we have category DNA.

Where We Win (Consistently)

📊 Category-Specific Success Rates

𝐏𝐞𝐭𝐬: 𝟗𝟔.𝟒% 𝐬𝐮𝐜𝐜𝐞𝐬𝐬 𝐫𝐚𝐭𝐞
𝐊𝐢𝐝𝐬: 𝟗𝟏.𝟑% 𝐬𝐮𝐜𝐜𝐞𝐬𝐬 𝐫𝐚𝐭𝐞
𝐒𝐮𝐩𝐩𝐥𝐞𝐦𝐞𝐧𝐭𝐬: 𝟖𝟗% 𝐬𝐮𝐜𝐜𝐞𝐬𝐬 𝐫𝐚𝐭𝐞

These aren’t lucky numbers.

Our core PPC team comes from these categories, which means we already understand:

Buyer psychology & emotional triggers
Amazon compliance & claim sensitivity
Safety objections & trust barriers
What actually improves CVR, not just clicks

That insider knowledge translates into:
✅ Cleaner search-term mining
✅ Lower wasted spend
✅ Controlled ACoS / TACoS
✅ Scalable, profit-first growth

What I Do (Amazon PPC / Amazon Ads)

✅ PPC Audit (waste map + quick wins)
✅ Account Restructure (clean structure that scales)
✅ Search-Term Mining & Keyword Strategy
✅ Bid & Budget Optimization (profit guardrails)
✅ Launch & Ranking Support for Hero ASINs

How We Work

1️⃣ 30–45 min audit call
2️⃣ You receive a 1-page action plan (priorities + impact)
3️⃣ Execution + weekly reporting
(ACoS, TACoS, CVR, CTR, search terms)

Want Me to Audit Your PPC?

📩 DM me “AUDIT” and send:

ASIN
Category
Target ACoS / TACoS

or book directly here:
👉 https://adsinitiatorz.com/getting-started/

Syed Sibte Hassan Shah

Hiring, Hiring, Hiring!!!!!!!!!! 
On-Site in Multan!!!!

Role: Amazon Ads Strategist
Timings: 12:30 to 8:30 PM
Monday to Friday. 
---------------------------------------------------------------
Work type: 📍 On-site - Multan
📍 Location: Model Town B-Block, Multan (On-Site Only)
🕒 Employment Type: Full-Time
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𝐑𝐞𝐪𝐮𝐢𝐫𝐞𝐦𝐞𝐧𝐭𝐬:
• 2+ years of experience running Amazon PPC campaigns
• Deep knowledge of campaign types, ACoS optimization & keyword strategies
• Hands-on with Helium 10, DataDive, or similar tools
• Strong analytics mindset and data interpretation skills
• Ability to scale accounts while maintaining profitability
• Proactive, organized, and goal-focused
-----------------------------------------------------------------
𝐆𝐫𝐨𝐰𝐭𝐡 𝐎𝐩𝐩𝐨𝐫𝐭𝐮𝐧𝐢𝐭𝐢𝐞𝐬:
• Promotions to Lead PPC Strategist or Account Manager
• Regular performance reviews every 6 months
• Access to new tools, training, and international campaigns
------------------------------------------------------------------
𝐎𝐧-𝐒𝐢𝐭𝐞 𝐏𝐞𝐫𝐤𝐬 (𝐌𝐮𝐥𝐭𝐚𝐧):
🍽 Monthly Team lunch.
🤝 Supportive team environment with real growth.
✈ Sponsored Northern Areas Trip every year with Experts.
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𝐀𝐛𝐨𝐮𝐭 𝐔𝐬
Ads Initiatorz is a results-driven digital ads agency with 5+ years of experience in Amazon Private Label and TikTok Shop services. We focus on smart scaling, creative strategy, and client success.
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𝐇𝐨𝐰 𝐭𝐨 𝐀𝐩𝐩𝐥𝐲?
Please fill the form below:
https://lnkd.in/d9mSZt2i

Syed Sibte Hassan

Using my SPINE METHOD, I help Amazon brands scale revenue without doubling ad spend or losing ROI. 8 years of experience | $90M+ revenue scaled | Founder @ AdsInitiatorz

𝐈𝐧 𝟐𝟎𝟏𝟖 𝐦𝐲 𝐩𝐡𝐨𝐧𝐞 𝐰𝐚𝐬 𝐬𝐢𝐥𝐞𝐧𝐭 𝐦𝐨𝐬𝐭 𝐝𝐚𝐲𝐬.

I refreshed my inbox again and again hoping for a reply.

Every notification mattered.

Every client felt like a make or break opportunity.

At that time I was not a founder or an agency owner.

I was just a freelancer.
No team.
No systems.
No predictable pipeline.
No certainty about tomorrow.
Only faith patience and Pray.

Years passed and the change did not come from shortcuts clever hacks or overnight tactics.

It did not come from working harder alone.
It came from building systems earning trust showing up consistently and yes GOD's blessing above all.

Today in 2026 my screen looks very different.

I do not chase clients anymore.

My calendar is booked in advance.

Meetings are structured.

Clients wait for my availability and respect my time.

That notification on the screen is not just a meeting reminder.

It is proof of a journey.

From waiting for replies

To building demand

To running a business that does not depend on desperation.

If today your phone is silent do not lose hope.

Silence is not failure.

It is the phase where skills are sharpened systems are built and character is tested.

Keep improving.
Keep delivering real value.
Build processes not panic.
And stay connected with GOD.
One day the same screen that feels empty today will be full.
#AmazonAds #Tiktokshop #Petscategory #Kidscategory 
-Hassan Write -

Most Amazon sellers don’t have a sales problem.

They have a profit problem.

I’ve seen brands doing $50K/month

Yet still struggling to keep money in the bank.

Why?
Because they run generic Amazon ads.

Same structures.
Same bids.
Same “lower ACOS” advice everyone gives.

That doesn’t create profit.
 It creates busy dashboards.

Here’s the SOP we use inside our agency to make Amazon ads profitable 👇

1. Mathematical Bidding (not guesswork)
 Every bid is tied to numbers, not emotions.

2. Revenue Per Click (RPC) clarity
 If a click can’t make money, we don’t buy it.

3. Marginal ACOS awareness
 Not all ACOS is bad.
 Only unprofitable ACOS is.

4. Strategic scaling rules
 We scale what compounds profit
 not what just increases spend.

Result?
Brands stop chasing low ACOS
and start building predictable, scalable profit.
If you’re doing revenue
but not seeing real profi
Your ads don’t need more spend.
They need better logic.

----------------------------------------------
P:S If you’re running an Amazon brand at around $50K/month in the Pets, Kids, or Supplements category, you may benefit from a complimentary audit.I’ll review your account, highlight key growth gaps, and share how our SPINE Method has helped brands scale sustainably since 2018.

𝐒𝐞𝐥𝐥𝐞𝐫 𝐒𝐡𝐢𝐩𝐩𝐢𝐧𝐠 𝐢𝐧 𝐭𝐡𝐞 𝐔𝐒 𝐞𝐧𝐝𝐞𝐝 𝐟𝐨𝐫 𝐓𝐢𝐤𝐓𝐨𝐤 𝐒𝐡𝐨𝐩. 
𝐀 𝐦𝐚𝐣𝐨𝐫 𝐥𝐨𝐠𝐢𝐬𝐭𝐢𝐜𝐬 𝐬𝐡𝐢𝐟𝐭 𝐟𝐨𝐫 𝐔𝐒 𝐬𝐞𝐥𝐥𝐞𝐫𝐬. 
𝐑𝐨𝐥𝐥𝐢𝐧𝐠 𝐨𝐮𝐭 𝐅𝐞𝐛–𝐌𝐚𝐫𝐜𝐡 2026. 

Same lesson Amazon taught years ago.
Control logistics = control the marketplace. 

TikTok Shop will require all US orders to be fulfilled 
Through TikTok Shop Logistics Services. 

That includes.

* Fulfilled by TikTok (FBT) 
* Upgraded TikTok Shipping 
* Collections by TikTok (CBT) 

And this part matters. 
“Seller Shipping” is being discontinued. 

What this actually means. 
❌ You can’t buy your own labels anymore 
❌ You can’t ship orders fully outside TikTok 
❌ You can’t “just use your 3PL” the old way 

TikTok must. 
* Generate the label 
* Control tracking 
* Enforce delivery SLAs 

If TikTok doesn’t control the shipment 
It won’t be allowed. 

The Confusing part 

This does NOT mean all 3PLs are banned. 
But it does mean. 

* Only TikTok-compliant 3PLs survive 
* They must ship inside TikTok’s logistics system 
* Old-school seller shipping is done 

TikTok wants To fix. 

* Late deliveries 
* Fake tracking 
* Refund abuse 
* Creator payout disputes 

You can’t scale GMV without owning fulfillment data. 

“It’s not about who ships the order. 
It’s about who controls the shipment.” 

If you sell on TikTok Shop, 
Now’s the time to rethink.

* FBT vs TikTok Shipping 
* Your current 3PL setup 
* Margin vs control tradeoffs

So, how will you plan this out?

𝟏𝟗.𝟓𝟗𝐱 𝐑𝐎𝐈
$𝟕𝟑𝟗.𝟕𝟏 𝐚𝐝 𝐬𝐩𝐞𝐧𝐝
$𝟏𝟒,𝟒𝟗𝟑 𝐫𝐞𝐯𝐞𝐧𝐮𝐞

This is TikTok Shop done properly.

Not “viral luck.”
Not inflated GMV screenshots.
Not brute-force ad spend.

Here’s what actually drove this result.

TikTok Shop rewards conversion velocity.
The faster buyers transact, 
The faster the system learns.

What we focused on.
• Simple offer, not fancy branding
• Price tested early (before scaling spend)
• Creatives built for buying intent, not views
• Ads used as amplifiers, not life support

A great point is that
Orders stay consistent even when spend fluctuates.

That’s the signal.

When pricing + offer are right,
You don’t need to force scale 
It pulls spend naturally.

Most sellers chase.
❌ GMV screenshots
❌ “winning creatives”
❌ bigger budgets

Operators chase.
Stable cost per order
Predictable conversion
Margin-aware scaling

On TikTok Shop, profit is created before scale.
Ads just expose whether your fundamentals are real.

If you’re running TikTok Shop right now.
What’s your current cost per order, and is it actually stable?

𝐌𝐲 𝐜𝐥𝐢𝐞𝐧𝐭 𝐥𝐨𝐬𝐭 𝐭𝐡𝐞 #1 𝐁𝐞𝐬𝐭 𝐒𝐞𝐥𝐥𝐞𝐫 𝐛𝐚𝐝𝐠𝐞.
𝐍𝐨𝐭 𝐭𝐨 𝐚𝐝𝐬.
𝐍𝐨𝐭 𝐭𝐨 𝐫𝐞𝐯𝐢𝐞𝐰𝐬.

To an image he changed.

I’ve seen sellers burn ad budgets.
Blame PPC.
Blame competition.
Blame Amazon.

But this time…
Profit dropped for a different reason.

A single image.

Here’s the real story.

My client was the #1 Best Seller in his niche.
Consistent rank.
Healthy margins.
Predictable profit.

Then he did something unusual.

He changed his main image.

Same niche.
Same buyer.
Same keywords.

What happened next?

From being the #1 Best Seller.
My client dropped to #3.

No pricing change.
No review collapse.
No inventory issue.

Just one difference.

The main image.

Rank dropped.
CTR dropped.
CVR dropped.
Profit followed.

That’s when most sellers realize this truth too late

Your main image is not a design.
It’s strategy.

On Amazon, the main image does three jobs

- Wins the click
- Pre-sells the value
- Better CTR
- Sets profit potential for long term goals

If it fails at any one 
You pay for it daily.

That’s why we don’t “design” main images.
We engineer them.

Here’s how we analyze listing images.

- Visual hierarchy at mobile size
- Flavor / variant clarity
- Emotional trigger vs logical cue
- Compliance without killing appeal
- CTR impact on organic rank
- Rank impact on profit velocity

Most sellers obsess over

ACOS
Bids
Campaign structure

All important.

But none of them fix a weak first impression.

Amazon is a visual marketplace pretending to be technical.

And the main image decides

- Who gets clicked
- Who gets ignored
- Who compounds profit
- Who bleeds margin

I’ve seen one image change

- Bestseller position
- Profit trajectory
- Long-term defensibility

This is why we go deep on image audits.
Because sometimes…

The difference between #1 and #3
is a single image.

If you’re scaling ads but profits feel capped
Look at your main image first.

That’s usually where the leak is.

On Amazon, traffic is rented.
But conversion is owned.

Following is the video of 
How detailed analysis we share 
With our clients.

How are you thinking about your main image right now?
---------------------------------------------------------------------------
P:S If you are stuck at $50K-$70K/mo and not making enough profit then book a Free consultation call we will audit your brand and provide you exact framework for scaling without increasing ad spend.

𝐌𝐨𝐬𝐭 𝐰𝐚𝐲𝐬 𝐨𝐟 𝐥𝐨𝐰𝐞𝐫𝐢𝐧𝐠 𝐀𝐂𝐨𝐒 𝐡𝐮𝐫𝐭 𝐦𝐚𝐫𝐠𝐢𝐧𝐬.
𝐓𝐡𝐞𝐬𝐞 9 𝐝𝐨𝐧’𝐭.

If you’re reducing ACoS by lowering bids,
You’re fixing the symptom, not the system.

Here are 9 points that bring ACoS down 
While protecting margin.

1. Bottom-up keyword strategy
- Stop chasing head terms.
- Long-tail keywords (3–5 words) have lower CPCs 
and higher intent.
- Cheaper clicks. Better conversion.

2. Aggressive placement multipliers
- One keyword ≠ one bid.
- If Top of Search converts best, push it hard.
- Cut Rest of Search if it’s bleeding.

3. Systematic negative mining
- High clicks + zero sales = silent margin leak.
- Weekly search term reviews.
- Negative exact. Immediately.

4. Mathematical bid forecasting
- Guessing bids kills profit.
- Max CPC = Price × Margin × Conversion Rate.
- Bid above this and you’re paying Amazon to lose money.

5. Dayparting with Amazon Marketing Stream
- Efficiency is when you spend.
- Shift budget to peak buying hours.
- Throttle dead zones (yes, like 2–4 AM).

6. Aggressive ASIN conquesting
- Target competitors with worse reviews or higher prices.
- Better offer = cheaper conversion.
- Traffic is already warmed.

7. Clean campaign architecture
- Messy campaigns inflate CPCs.
- STAGs align keyword, ad, and intent.
- Alignment lowers cost.

8. Post-click optimization
- High CTR + low CVR isn’t an ad problem.
- Test main image and A+ content.
- A 1% CVR lift can drop ACoS ~10%.

9. Watch TACoS, not just ACoS
- Cutting ads can kill organic rank.
- TACoS shows whether PPC is growing the brand 
- Not just selling ads.

Lower ACoS doesn’t come from cheaper clicks.
It comes from a cleaner system.
---------------------------------------------------------------
P:S If you are stuck at $50K-$70K/mo and not making enough profit then book a Free consultation call we will audit your brand and provide you exact framework for scaling without increasing ad spend.

𝐘𝐨𝐮𝐫 𝐀𝐦𝐚𝐳𝐨𝐧 𝐫𝐚𝐧𝐤𝐢𝐧𝐠𝐬 𝐚𝐫𝐞𝐧’𝐭 𝐝𝐫𝐨𝐩𝐩𝐢𝐧𝐠 𝐛𝐲 𝐚𝐜𝐜𝐢𝐝𝐞𝐧𝐭.
𝐓𝐡𝐞𝐲’𝐫𝐞 𝐛𝐞𝐢𝐧𝐠 𝐭𝐚𝐤𝐞𝐧.

While most sellers are tweaking bids 
And praying to PPC dashboards, 
Competitors are doing something far more aggressive.

They’re flooding Amazon with external demand.

Here’s the uncomfortable truth
Amazon doesn’t reward “great ads.”
It rewards buyer velocity.

TikTok creators are now sending.
• 3,000+ clicks in 48 hours
• 10,000+ high-intent shoppers per push
• Zero dependency on rising CPCs

Result?
Your BSR jumps.
Your organic keywords stick.
Best Seller badges appear “out of nowhere.”

This isn’t theory.
It’s mechanics.

The playbook is simple.
– Partner with 25 micro-creators (10k–100k followers)
– Offer 12–20% commission
– Track Amazon affiliate traffic
– Let Amazon’s algorithm do the rest

Meanwhile…
Most sellers are still asking:
“Why isn’t my PPC scaling anymore?”

Because ads amplify demand.
They don’t create it.

If all your traffic is paid, 
Your rankings are rented.

How are you blending TikTok + Amazon without burning margin?

Competitors taking you ranks.

+$𝟒𝟖,𝟓𝟑𝟒 𝐢𝐧 𝟑𝟎 𝐝𝐚𝐲𝐬.
+𝟔𝟏% 𝐌𝐨𝐌 𝐬𝐚𝐥𝐞𝐬 𝐠𝐫𝐨𝐰𝐭𝐡.
With maintaining the same ACOS.

November: $79,470
December: $128,004

Same products.
Same market.
Same channels.

So what changed?
Clarity.

We stopped guessing and started measuring.

Here is the 3-step PPC framework.
1. Aggressive Keyword Isolation
Stop grouping winners with losers.
Move high-converting terms to Exact Match.
Control the bid at the grain level.

2. Negative Keyword Sculpting
Clicks without conversions are a tax.
We cut the "bleeders" every 72 hours.
Re-invest that waste into proven winners.

3. Data-Driven Scaling
Total units jumped from 2,596 to 3,899.
Order items grew from 2,368 to 3,672.

Efficiency up.
Wasted spend down.

The data never lies
• November: $79k
• December: $128k

Scaling isn’t about working harder.
It’s about cutting what doesn't work.
And doubling down on what does.

P.S. Is your PPC still a guessing game?

You’re probably losing $5k–$15k every month.
Quietly.
Every single day.

"If you're guessing your Amazon price."

Most Amazon sellers don’t lose money because of ads.
They lose it because of pricing guesses.

Here’s the part no one talks about.

Amazon punishes bad pricing fast.
 • 15 to 40% fees
 • Expensive traffic
 • Slow feedback loops

So when your price is wrong, you bleed cash while learning nothing.

TikTok Shop can change this.
Lower fees (~5%).
Faster buyer feedback.
Real conversion data at speed.

Instead of guessing on Amazon, smart operators.
 • Launch on TikTok Shop first
 • Test 2–3 price points with real buyers
 • Let conversion + margin data pick the winner
 • Then roll that price into Amazon with confidence

One recent product.
Tested $29 / $34 / $39
$34 won with 18% margin
Applied to Amazon → profit up 34%

Same product.
Same demand.
Just better pricing intelligence.

Every month you wait with the wrong price?
That’s $5k–$15k in profit you’ll never get back.

TikTok Shop isn’t just a sales channel.
It’s the cheapest pricing lab Amazon sellers have ever had.

Are you still guessing prices on Amazon, 
Or testing them where the data is cheaper?

If you sell in Pets Kids or Supplements 
And are stuck around $50K monthly.
The same categories are scaling to $100K+ 
By fixing structure, not increasing spending.

Your profit margins are bleeding daily. 

𝐀𝐦𝐚𝐳𝐨𝐧 𝐏𝐫𝐢𝐯𝐚𝐭𝐞 𝐥𝐚𝐛𝐞𝐥 𝐬𝐮𝐜𝐜𝐞𝐬𝐬 𝐁𝐥𝐮𝐞𝐩𝐫𝐢𝐧𝐭. 
𝐅𝐨𝐥𝐥𝐨𝐰 𝐭𝐡𝐞𝐬𝐞 𝐚𝐧𝐝 𝐲𝐨𝐮 𝐜𝐚𝐧 𝐛𝐞 2𝐱 𝐩𝐫𝐨𝐟𝐢𝐭𝐚𝐛𝐥𝐞. 

Most Amazon private label brands don’t fail slowly. 
They fail structurally. 

Ads get blamed. 
Amazon gets blamed. 

But the real issue is usually this
No operating system. 

𝐓𝐡𝐞𝐬𝐞 𝐚𝐫𝐞 5 𝐩𝐢𝐥𝐥𝐚𝐫𝐬 𝐟𝐨𝐫 𝐩𝐫𝐨𝐟𝐢𝐭𝐚𝐛𝐥𝐞 𝐀𝐦𝐚𝐳𝐨𝐧 𝐏𝐫𝐢𝐯𝐚𝐭𝐞 𝐋𝐚𝐛𝐞𝐥 

No hacks. 
No tricks. 
Just fundamentals done right.

1) Strategic — decide before you deploy 

This pillar prevents expensive mistakes. 

Market and keyword validation 
SEO-led listing structure 
Profit and budget modeling 
Product and pricing strategy 
Clear plans for listings, ads, and growth 

If strategy is weak, scale only magnifies losses.

2) Performance — where truth lives 

This pillar shows what’s actually happening. 

Orders vs return rates 
Ads efficiency vs waste 
Competitor pressure 
Review velocity and impact 
Revenue and profit forecasting 

Revenue looks good. 
Profit tells the real story.

3) Innovative — separation from the pack 

This is how brands escape price wars. 

Social listening for real insights 
Influencer-driven demand 
Review forecasting and optimization 
A/B testing instead of opinions 
Funnels that extend beyond Amazon 

Innovation is leverage.

4) Navigational — stability at scale 

Ignored until it hurts. 

Account health protection 
Inventory control 
Listing and storefront management 
Offer execution and Buy Box logic 

Growth without infrastructure is fragile.

5) Engaging — the long-term moat 

Where brands are actually built. 

Brand presence and consistency 
Clear ICP definition 
Competitive positioning 
Ranking elevation through trust 
Influencers as ecosystems, not posts 

Brands win when customers return without discounts. 

GMV is a metric. 
Systems create profit.  

Be honest with yourself. 

----------------------------------------------------------------
P.S. If you are stuck at $50K-$70K/mo and not making enough profit then book a Free consultation call we will audit your brand and provide you exact framework for scaling without increasing ad spend.
Which pillar is weakest in your business right now?

80% 𝐨𝐟 𝐓𝐢𝐤𝐓𝐨𝐤 𝐒𝐡𝐨𝐩𝐬 𝐚𝐫𝐞 𝐝𝐞𝐚𝐝 𝐢𝐧 𝐭𝐡𝐞 𝐟𝐢𝐫𝐬𝐭 30 𝐝𝐚𝐲𝐬.
𝐁𝐞𝐟𝐨𝐫𝐞 𝐭𝐡𝐞𝐲 𝐞𝐯𝐞𝐫 𝐠𝐞𝐭 𝐚 𝐫𝐞𝐚𝐥 𝐬𝐡𝐨𝐭 𝐚𝐭 𝐬𝐚𝐥𝐞𝐬.

Not because TikTok Shop doesn’t work.
Because they never get the right creators early.

Over 100,000 creators are active inside TikTok Shop’s affiliate ecosystem.
Only a small percentage of sellers choose the right ones.

So everyone blames the platform.

“Traffic is trash.”
 “Creators don’t work.”
 “UGC is dead.”

None of that is true.

What is true?
Most brands are paying the wrong creators.

I’ve seen creators pull.
 • 500K views
 • Crazy comments
 • Zero sales

And others with.
 • 10K–30K followers
 • Basic videos
 • 8–15% conversion rates

Same product.
Same price.
Different creator.

Here’s where brands mess it up.

They select creators based on.
 • Follower count
 • Aesthetic
 • “Vibes”

And ignore.
 • Engagement quality
 • Audience alignment
 • Proof of past conversions

That’s how you end up with.
❌ 100K fake followers = $0 revenue
✅ 10K real fans = $50K/month

Creator marketing is not branding.
It’s distribution.

If you wouldn’t hire a media buyer without ROAS…
Why hire creators without conversion proof?

The 3-factor vetting rule we use.

Engagement rate > 3% (real comments, not emojis)
Audience matches the buyer (intent > geography)
Past product videos that actually drove sales

Start with micro-creators (10K–50K).
They sell. They listen. They scale.

Every dollar spent on the wrong creator?
You’re funding your competitor’s growth.

Views are loud. 
Conversions are honest.

How are you currently vetting TikTok Shop creators?

The Wrong Creators

𝐖𝐡𝐞𝐧 𝐀𝐝𝐬 𝐈𝐧𝐢𝐭𝐢𝐚𝐭𝐨𝐫𝐳 𝐬𝐭𝐚𝐫𝐭𝐞𝐝 𝐢𝐧 𝟐𝟎𝟏𝟖 𝐨𝐮𝐫 𝐯𝐢𝐬𝐢𝐨𝐧 𝐰𝐚𝐬 𝐬𝐢𝐦𝐩𝐥𝐞.
𝐒𝐞𝐫𝐯𝐞 𝐞𝐯𝐞𝐫𝐲𝐨𝐧𝐞.
𝐄𝐯𝐞𝐫𝐲 𝐜𝐚𝐭𝐞𝐠𝐨𝐫𝐲.
𝐄𝐯𝐞𝐫𝐲 𝐨𝐩𝐩𝐨𝐫𝐭𝐮𝐧𝐢𝐭𝐲.

Like most growing agencies we thought volume meant growth.
So we managed Amazon Ads across all categories.

Electronics. Home. Kitchen. Detergents. Supplements. Pets. Kids.

For years we worked hard.
Data kept coming.
Campaigns kept running.
Results stayed mixed.

After five years we paused.
And made a decision that changed everything.

We stopped chasing activity.
And started studying outcomes.

When we reviewed data from 2018 to 2023 one thing became clear.
Some categories were not just better.
They were compounding.

Pets showed consistent growth.
Kids scaled with stability.
Supplements delivered predictable results.

This was not accidental.
It was structural.

The reason was not tools.
Not budgets.
Not luck.

It was people.

Our ads managers.
Our creatives.
Our strategists.

They came from these categories.
They understood the products deeply.
They knew the buyers.
The psychology.
The compliance.
The seasonality.
The objections.

That backend knowledge created an edge.

We learned a hard truth.
You cannot win categories from dashboards alone.
You win by understanding the ground reality.

So we made a bold move.
We stopped serving all categories.

Not because we could not.
But because focus beats expansion.

Since 2023 we only manage proven categories.
Pets.
Kids.
Supplements.

Results kept climbing.
Others plateaued.

This was not a limitation.
It was positioning.

Today we are not a general Amazon Ads agency.
We are category focused growth partners.

Because scale does not come from doing more.
It comes from doing what you are built for.
Again and again.
Better than anyone else.

P.S.
If you sell in Pets Kids or Supplements 
And are stuck around $50K monthly.
The same categories are scaling to $100K+ 
By fixing structure not increasing spend.

𝐇𝐞𝐫𝐞’𝐬 𝐡𝐨𝐰 𝐰𝐞 𝐢𝐧𝐜𝐫𝐞𝐚𝐬𝐞𝐝 𝐫𝐞𝐯𝐞𝐧𝐮𝐞 𝐚𝐧𝐝 𝐩𝐫𝐨𝐟𝐢𝐭
𝐖𝐢𝐭𝐡𝐨𝐮𝐭 𝐝𝐨𝐮𝐛𝐥𝐢𝐧𝐠 𝐚𝐝 𝐬𝐩𝐞𝐧𝐝 𝐨𝐫 𝐜𝐨𝐦𝐩𝐫𝐨𝐦𝐢𝐬𝐢𝐧𝐠 𝐑𝐎𝐈.

Most Amazon sellers think scale comes from more ads.
This case study proves the opposite.

Same catalog.
Same traffic.
Same ad spend.

Very different outcome.

H1 2025 (Jan–Jun)
 • Revenue: $310,701
 • Orders: 16,150
 • Avg sales/order: $19.24

H2 2025 (Jul–Dec)
 • Revenue: $461,163
 • Orders: 17,432
 • Avg sales/order: $26.28

That’s +$150K in revenue
with only a modest increase in orders.

No budget increase.
No ROAS erosion.
No “let’s just spend more” strategy.

So what actually changed?
We stopped optimizing ads
And started fixing the business underneath them.

Here’s what we did.

• Rebuilt the offer (pricing, bundles, anchors)
• Cut $5k in wasted Ad spend & utilized on performance.
• Forced ads to support margin.
• Let conversion rate + AOV do the scaling
• Used ads as an amplifier, not the growth engine

Most accounts don’t have a traffic problem.

They have
 • A monetization problem
 • A structure problem
 • A profit discipline problem

Ads didn’t create growth.
Better economics did.

If revenue only grows when ad spend grows, your system is fragile.
If revenue grows without more ad spend, your system scales.
------------------------------------------------------------------
P.S. If you are stuck at $50K-$70K/mo and not making enough profit, then book a Free consultation call. We will audit your brand and provide you with an exact framework for scaling without increasing ad spend.

𝐓𝐨 𝐫𝐞𝐚𝐜𝐡 $𝟏𝟎𝟎𝐤 𝐨𝐧 𝐓𝐢𝐤𝐓𝐨𝐤 𝐒𝐡𝐨𝐩.
𝐘𝐨𝐮 𝐝𝐨𝐧’𝐭 𝐧𝐞𝐞𝐝 𝐚 𝐦𝐢𝐫𝐚𝐜𝐥𝐞.
𝐘𝐨𝐮 𝐧𝐞𝐞𝐝 𝐚 𝐛𝐥𝐮𝐞𝐩𝐫𝐢𝐧𝐭.

Most Amazon sellers are currently facing a dilemma.

Amazon is great for capturing existing demand.
But TikTok Shop is the ultimate demand generation engine.

In 2026, the brands winning are doing both.

They use TikTok to create "the buzz".
Then they fuel that demand back into their ecosystem.

Here is the exact 5-phase plan to scale.

Phase 1: "The Prerequisites"

Get your business license 
And verified bank account ready.
Zero followers? No problem. 
You can launch day one.

Phase 2. "Setting Up for Success"
Focus on "Hero" products priced between $15 and $80.
The 80% Rule: Most successful shops lean on affiliates.

Phase 3. "The Content Pillars"
Create native, unpolished "shoppable" videos.
Use Spark Ads to amplify what is already working.

Phase 4. "Launch Day & Optimization"
Sync your Amazon catalog to keep inventory accurate.
Batch 5–10 videos to "warm up" the TikTok algorithm.

Phase 5. "The Danger Zone"
Logistics are ruthless; ship within 48 hours or lose visibility.
Respond to every comment
It’s your digital sales floor.

Stop treating TikTok as an experiment.

Treat it as the infrastructure for your next $100k.

I’ve detailed every step in the infographic below.
Ready to build your demand engine?
Comment "𝐋𝐚𝐮𝐧𝐜𝐡" to get the full details on starting your brand.

𝟖 𝐲𝐞𝐚𝐫𝐬.
𝐌𝐮𝐥𝐭𝐢𝐩𝐥𝐞 𝐦𝐚𝐫𝐤𝐞𝐭𝐬.
𝐂𝐨𝐧𝐬𝐢𝐬𝐭𝐞𝐧𝐭 𝐞𝐱𝐞𝐜𝐮𝐭𝐢𝐨𝐧 𝐬𝐭𝐚𝐧𝐝𝐚𝐫𝐝𝐬.

From 2018 onward, 
I’ve worked with brands across 
North America and Europe.

Different geographies.
Different constraints.
Different ways businesses break under pressure.

What each market revealed was different
But the pattern was the same:

* Some environments reward speed
* Others punish weak margins
* Some expose operational cracks early
* Others leave no room for forecasting mistakes

The market didn’t change the fundamentals.
It tested them.

When things stalled, it was rarely because of demand.
It was usually clarity, structure, or focus drifting over time.

Working across regions teaches you one thing fast:
Tactics travel poorly.
Principles don’t.

Grateful for the clients over the years 
Who trusted long-term thinking 
Over short-term noise.

Real experience isn’t about where you’ve worked.
It’s about what different environments force you to learn.

What’s one market that changed how you think about scaling?

𝐓𝐢𝐤𝐓𝐨𝐤 𝐒𝐡𝐨𝐩 𝐬𝐮𝐬𝐩𝐞𝐧𝐬𝐢𝐨𝐧𝐬 𝐚𝐫𝐞𝐧’𝐭 𝐚𝐛𝐨𝐮𝐭 𝐚𝐝𝐬.
𝐓𝐡𝐞𝐲’𝐫𝐞 𝐚𝐛𝐨𝐮𝐭 𝐰𝐡𝐚𝐭 𝐲𝐨𝐮’𝐫𝐞 𝐬𝐞𝐥𝐥𝐢𝐧𝐠.

𝐓𝐢𝐤𝐓𝐨𝐤 𝐏𝐫𝐨𝐡𝐢𝐛𝐢𝐭𝐞𝐝 𝐏𝐫𝐨𝐝𝐮𝐜𝐭𝐬 𝐏𝐨𝐥𝐢𝐜𝐲 (𝐉𝐚𝐧 2026)

Here’s the operator breakdown.

Categories that get you flagged fast.

• Weapons & “self-defense” gear
Even keychains, tactical pens, 
pepper spray 
Banned.

• Alcohol, nicotine, vapes
Includes accessories, parts, 
and “legal high” claims.

• Adult & sexual wellness
No toys. No explicit media. 
No gray-area products.

• Weight loss & body modification
Fat burners, detox teas, GLP-branded products, 
Appetite suppressants  
All out.

• Drugs, supplements & medical claims
No PEDs, SARMs, CBD cosmetics, unlicensed supplements, 
Or prescription-like positioning.

• Gambling & gamification
Lucky bags, spins, raffles, claw machines, 
Giveaways tied to chance.

• Financial & virtual products
Gift cards, crypto, subscriptions, 
Memberships, standalone digital goods.

• Hazardous items
Lasers, over-limit lithium batteries, 
Tattoo kits, aerosol paints, fireworks.

• Animals, plants & wildlife
Live animals, flea meds, vet drugs, 
Protected plants, exotic materials.

• Baby & safety products
Weighted swaddles, crib bumpers, 
Beaded teethers, baby formula.

• Government, military & privacy tools
Uniforms, IDs, signal boosters, surveillance devices.

• Secondhand goods
Unless explicitly approved (very limited categories).

The part most sellers miss:
Even if a product is legal in the US, 
It can still be banned on TikTok Shop.

TikTok doesn’t optimize for edge cases.
It optimizes for platform safety at scale.

My rule of thumb.
 
If a product requires
 – medical judgment
 – age verification
 – licensing
 – chance-based mechanics
 – or “clever” wording to stay compliant
…it’s not a TikTok Shop product.

 TikTok Shop is content-first commerce.
 Not “everything store” commerce.

If your GMV strategy ignores policy risk,
You don’t have a business.
You have a countdown.
Which category surprised you most?

𝐎𝐧𝐞 𝐡𝐚𝐛𝐢𝐭 𝐭𝐡𝐚𝐭 𝐪𝐮𝐢𝐞𝐭𝐥𝐲 𝐜𝐡𝐚𝐧𝐠𝐞𝐝 𝐞𝐯𝐞𝐫𝐲𝐭𝐡𝐢𝐧𝐠.

I used to think repeat clients were a nice bonus.
A sign you did something right.
A bit of luck.
Good timing.

Then I built one habit into every account

Track retention as seriously as revenue.
Not at the end of the year.
Not when clients leave.
Every month.

𝐓𝐡𝐚𝐭 𝐡𝐚𝐛𝐢𝐭 𝐜𝐡𝐚𝐧𝐠𝐞𝐝 𝐡𝐨𝐰 𝐈 𝐥𝐨𝐨𝐤𝐞𝐝 𝐚𝐭 𝐭𝐡𝐞 𝐰𝐨𝐫𝐤.

In 2023, our client churn was 21%.
In 2024, it dropped to 13%.
In 2025, it fell to less than 2%.

That’s when it clicked.

Repeat business is not about being liked.
It’s about being reliable.

Most agencies focus on growth screenshots.
Revenue graphs.
Look how much we scaled.

𝐁𝐮𝐭 𝐡𝐞𝐫𝐞’𝐬 𝐭𝐡𝐞 𝐩𝐚𝐫𝐭 𝐭𝐡𝐞𝐲 𝐬𝐤𝐢𝐩

They don’t include their own monthly fee as part of the investment.
So when ad spend increases and margins tighten, clients feel pressure.

Not from ads.
From the agency itself.
That’s where trust quietly breaks.

We chose a harder rule.

From day one, our fee is included in the math.
Not justified later.
Not ignored upfront.
If ads can’t generate real net profit after ad spend and our fee, the system doesn’t deserve to scale.

So clients don’t pay us from their pocket.
They pay us from profit that didn’t exist before.
That’s why our fee doesn’t feel like a cost.
It’s already earned.

This constraint shapes everything.
We don’t chase rankings at any cost.
We don’t increase budgets just to look active.
We don’t sacrifice margins for vanity growth.
Growth happens only when efficiency holds.
Behind the scenes, it’s just a framework.
Nothing flashy.

Search intent before spend.
Profit control before scale.
Intelligent growth only when the numbers allow it.
Creatives that sell without burning trust.
Efficiency tracked so nothing drifts.

𝐈𝐧𝐭𝐞𝐫𝐧𝐚𝐥𝐥𝐲, 𝐰𝐞 𝐜𝐚𝐥𝐥 𝐢𝐭 𝐭𝐡𝐞 𝐒𝐏𝐈𝐍𝐄 𝐦𝐞𝐭𝐡𝐨𝐝.

Not as a label.
But as a reminder that the system needs structure to stand.
Over time, something changed.
Clients stopped leaving.
They stayed.
They returned.

Not because they were locked in.
But because the outcomes felt predictable.
Margins stayed healthy.
Ranks stayed protected.

Ad spend didn’t need to keep rising to justify results.
That’s how we end up with 98% repeat clients across Amazon Ads and TikTok Shop.

Not by pushing harder.
But by removing risk.
Growth gets attention.
Profit earns trust.
Consistency keeps clients.
And trust compounds quietly
---------------------------------------------------
P:S If you are stuck at $50K-$70K/mo and not making enough profit then book a Free consultation call we will audit your brand and provide you exact Framework of scalling without increasing ad spend.

This offer is not for everyone if you are selling in Pets , kids and supplement categories then you can apply.

Here is how you can Apply 

https://lnkd.in/dyAJ6GYH

𝐓𝐡𝐞𝐫𝐞’𝐬 𝐚 𝐫𝐞𝐚𝐬𝐨𝐧 𝐬𝐨𝐦𝐞 𝐛𝐫𝐚𝐧𝐝𝐬 𝐬𝐭𝐚𝐥𝐥 𝐚𝐭 $50𝐊
W𝐡𝐢𝐥𝐞 𝐨𝐭𝐡𝐞𝐫𝐬 𝐜𝐫𝐮𝐢𝐬𝐞 𝐩𝐚𝐬𝐭 $200𝐊+.

You’re probably leaving money on the table.
Not because your product is bad.
Not because your ads “don’t work.”

But because you’re only using half your sales power.

Most brands make a false choice.
Amazon or TikTok.

That’s the mistake.

One converts buyers.
The other creates demand.

And when you run them separately, 
You cap your growth.

I’ve seen it over and over.
* Single-platform sellers stall around ~$50K/month
* Dual-platform operators break through $200K+ consistently

TikTok floods the market with attention.
Amazon turns that attention into trust and cash.

Run one without the other, 
And you’re leaking revenue.

Run them together, intentionally, 
And the system compounds.

This is the framework that helps you achieve
$50K → $150K in 90 days.

Growth isn’t about choosing platforms.
It’s about orchestrating them.

Are you running Amazon, TikTok, or both right now?

--------------------------------------------------------
P:S If you’re running an Amazon brand at around $50K/month in the Pets, Kids, or Supplements category, you may benefit from a complimentary audit.I’ll review your account, highlight key growth gaps, and share how our SPINE Method has helped brands scale sustainably since 2018.

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The Battle

Blair Forrest

Syed Sibte Hassan Shah

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Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Blair Forrest's LinkedIn Performance

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Performance ScoreBlair Forrest's LinkedIn Performance