Founder, CMO @ AMZ Prep | Fulfillment for Global Merchants | Follow me to watch us build a 100M Company

At AMZ Prep, our daily mission is to work towards our bold vision: To propel sellers and brands to amplify their global eCommerce footprint through the seamless integration of logistics, fulfillment, advertising, strategy, creativity, and growth within a single, unified solution. 

Our vision may seem audacious to some, but at AMZ Prep, we thrive on embracing challenges, particularly the ambitious and audacious ones. It's this unwavering spirit that has catapulted us into becoming a retail powerhouse that's been quietly making waves.

If you're seeking to be part of a team that's committed to achieving remarkable accomplishments, we invite you to join us on our journey. We're constantly on the lookout for exceptional individuals to become a vital part of our team. Whether your expertise lies in Operations, Finance, Customer Experience, Business Development, or Software Engineering, please don't hesitate to connect with us for any career-related inquiries.

Blair Forrest

We are drowning in leads we can’t sign. We are turning away 100+ of high-growth DTC brands every single month.

Small 3PLs, I need your help.

We get thousands of brands reaching out monthly. Many are doing 10 to 1,000 orders per month. 

They are too small for our current infrastructure, but they are the perfect fit for the right boutique warehouse.

It feels wrong to hit "delete" on a brand's dream. We want to help them win.

The last time I posted this, it went viral and we built a bridge for dozens of warehouses.

I’m looking for warehouses that:

1.⁠ ⁠Obsess over service for smaller brands.
2.⁠ ⁠Scale alongside their partners.
3.⁠ ⁠Value transparent tech and communication.

Because here is the truth: Every brand deserves world-class fulfillment, regardless of their starting line. We all started at zero.

Know a solid small 3PL? Tag them below.

Blair Forrest 

2-day “prime-like” fulfillment USA + Canada (22 warehouses)

Amazon is requiring proof your product can survive 155°F inside of FBA.

If you sell consumables, here are your 3 options before April 20th 

For context I compiled the 58,964 flagged ASINs into a searchable spreadsheet and created a 39 page Amazon Meltable Playbook.

Over ~400 brands already grabbed it highlighting what products were recently flagged as Meltable by Amazon.

📍DM me if you want this ASIN list + my Amazon Meltable Playbook.

But the bigger question everyone kept asking: what do I actually do?

Here are your 3 options: 

#1 Dispute the classification.

Amazon lets you submit documentation before April 20th to get your ASIN removed from the meltable list.

What you need:

· A letter on your manufacturer's letterhead
· The specific ASIN flagged (from the list I made) 
· Written confirmation the product can be stored at 155°F for extended periods
· The exact temperature where the product loses integrity
155°F degrees sounds extreme….it is.

Amazon is accounting for the inside of sealed trailers sitting at fulfillment centers during summer.

Those trailers can hit +155°F before they're unloaded (doesn't happen with us, but most Amazon trucks get hit with drop trailers). 

If your product genuinely holds up at that temperature, this is your best path. Get the letter from your manufacturer now. Don't wait until April.

#2 Switch to seller-fulfilled for the summer (FBM) 

Amazon won't accept meltable inbound from April 20 to September 28. But you can still sell the product through fulfillment by merchant. 

That means fulfilling orders from your own warehouse or through a 3PL instead of FBA.

Best practice: use cold-pack shipping or work with a carrier equipped for temperature-sensitive goods. 

FBM isn't ideal for most brands, usually we see a 30%-50% dip in sales if not more depending on delivery time.

Your own other option is seller fulfilled prime (incredibly challenging for most brands given their price point) but we do this now. I'll make a whole other post on this. 

#3 Pull your inventory before May 1st.

Any meltable inventory still in Amazon's fulfillment centers after May 1st may be disposed of at your expense.

Submit a removal order before April 20th. Get your inventory back. Store it at your own facility or with a 3PL through the summer, then send it back in after September 28th.

One thing worth noting: Amazon waives the Low-Inventory-Level fee for meltable products between April 1st and October 12th. 

Curious if you've seen work arounds for this?

I'm on vacation right now.
I took a sales call this morning anyway.

Not because I had to. Because I wanted to.

Here's the thing no one tells you about stepping away from sales:

You can. Anytime you want. You just have to be okay with what happens next.

Slower pipeline. Deals that slip. Prospects who went with someone who picked up the phone. Revenue that didn't close because you weren't there to close it.

Most founders aren't okay with that. So they stay on the calls. Even from the beach. Even from the airport. Even when they swore this trip would be different.

I used to think the goal was to remove myself from sales entirely. Build a team. Hand off the relationships. Finally take a vacation without checking my phone.

Now I think that's the wrong goal.

The real question isn't "when can I step away from sales?"

It's "what kind of sales do I want to stay close to?"

For me, it's the big deals. The ones where the relationship matters. The ones where showing up personally is the difference between winning and losing.

I don't take every call anymore. I have a team for that. But the calls that move the needle? I'm still on those. Vacation or not.

The founders who scale successfully don't remove themselves from sales. They get selective about which sales they stay in.

The ones who try to disappear completely usually watch revenue flatten. Or worse, decline.

Stepping away isn't about freedom from sales. It's about freedom to choose which sales deserve your time.

I chose to take the call this morning. And I'll probably take another one tomorrow.

That's not a failure to delegate. That's knowing where I add the most value.

What's the one part of your business you'll never fully hand off?

Amazon quietly flagged 58,964 ASINs as meltable. Check this list before the April 20th deadline.

If you sell consumables, chocolate, gummies, supplements, or anything wax or jelly based on Amazon, your products might be on this list.

Here's what "meltable" means:

Amazon classifies certain heat-sensitive products that have a high risk of melting at 155°F as "meltable".
 
These products can only be sent into FBA during cooler months between September 28 and April 20.

After April 20th, Amazon will not accept inbound shipments on any flagged ASIN.

That restriction runs through September 28th. 
That's 5 full months.

This matters because most brands don't know their ASINs are on the list of 58,964 products until their shipments get rejected or disposed of for a fee after May 1.

📍DM me if you want this ASIN list + my Amazon Meltable Playbook.

This is what a $1M/month freight mistake looks like.

A brand came to us doing $32M annually on Amazon. Their ops looked fine on paper. Inventory moving. Orders shipping. Revenue growing.

But their inbound was bleeding cash.

Here's what was happening:

They shipped LTL to one location every time. Amazon split the shipment across multiple fulfillment centers. They paid placement fees on every split. And check-ins took 25-35 days because everything routed through National Cross Docks first.

The math:

- Placement fees: $120K/month
- Stockouts from slow check-ins: six figures in lost sales
- Expedited air freight to catch up: another $40-50K

That's real money disappearing into bad routing. Every single month.

The fix wasn't complicated. It was routing.

We split their shipments and targeted Regional Cross Docks directly. Skipped the national sortation step. Controlled the placements instead of letting Amazon decide.

Within 60 days:

- Placement fees dropped to nearly zero
- Check-ins went from 30 days to under 7
- No more emergency air shipments

Same inventory. Same volume. Completely different P&L.

Most brands don't realize Amazon's inbound network has three layers. If you're routing to the wrong facilities, you're paying fees you don't need to pay and waiting weeks you don't need to wait.

The brands winning on Amazon aren't just selling better. They're shipping smarter.

What's your average check-in time?

We grew 318% last year, should we raise… or stay bootstrapped? I am constantly being hit up by VC on LinkedIn and need some feedback.

I recently spent a week in Mexico to truly focus on this dilemma, because offers keep getting bigger and bigger.

Here’s our reality:

Our 318% growth rate proves our value proposition is undeniable.
We have more than doubled revenues every year since launch.
We are profitable and mid-sized.

We get 1000’s of inbound leads every month.
We literally cannot keep up with the demand.

We will be a large company in 36 months at this pace.

At the same time, we are investing millions into: freight into Amazon, a stealth parcel program, our WMS, our OMS, and signing larger enterprise brands.

We are also exploring acquisitions in both technology and warehouses because we see a blue ocean forming over the next 36 months and we want to move fast.

Zero venture capital.
Zero outside investment.
Zero angel investors.

So, here is the real dilemma of choice.

The Case for Raising:
-Injecting fuel into our fire that is already burning hot.
-Scaling at a pace that creates a competitive moat.
-Accessing a network that opens doors we can’t reach yet.
-Potentially a quicker path to a lifechanging big exit.

The Case for Staying Bootstrapped:
-Total creative control.
-No board to answer too.
-Building on our terms without the “exit or die” pressure.
-100% equity in a high-growth proven business model.
-Staying true to our white-glove customer approach.

Both paths win. They just optimize for different paths and outcomes.

QUESTION TO FOUNDERS:

If you were me, what would you do?

Raise and grow as fast as possible?
Stay bootstrapped and compound with full control?

Comment with your experience and advice.

Blair Forrest accepts a brown shipping box labeled Series B Funding handed over by two venture capitalist men in suits while smaller boxes on the table are labeled vc funding, growth capital, seed funding, series a round and strategic advisor.

Stop flying business class. Focus on reinvesting every dollar.

This went viral on Reddit. Here's the story:

Last year I flew economy to Chicago. $400 round trip. Closed a $2.4M annual contract.

While my VC-backed competitors were flying teams in business class, I was eating airport Tim Hortons and answering emails on the tarmac.

They have corporate cards. I have revenue.

Every dollar I don't spend on flights is a dollar I can invest in faster check-ins, better tech, or another warehouse.

That $400 flight? It funded:

- Upgraded warehouse software
- Faster inventory routing
- Better margins for the brand I just signed

The math is simple. A business class ticket runs $2,500+. That's six economy flights. Six more deals I can close in person.

Most founders optimize for comfort. I optimize for compounding.

The middle seat isn't glamorous. But when you own 100% of your company, it feels like a throne.

VC money buys comfort. Bootstrapped discipline buys freedom.

What's one expense you've cut that actually made your business stronger?

Founder AMZ Prep | 2-day global fulfillment for omnichannel brands doing $5M+

I've landed 3 Fortune 500 clients in under 6 months.

Steal my positioning playbook for free:

1. Know their pain better than they do.

I didn’t pitch fulfillment.

I showed them exactly how the 2026 Amazon fee changes would hit their P&L.

Storage in the West up 20%.
Transportation fees up 21%.
Large Standard SKUs doubling in some cases.

For some brands, that meant seven figures in new cost exposure.

When you quantify someone’s risk before they ask, you stop being a vendor.

You become a strategic resource.

2. Give away the insight. Keep the implementation.

I built a full 2026 Fulfillment Cost Update. Every AWD, FBA, and inbound placement change mapped out.

Gave it away for free.

The brands who downloaded it saw the complexity.

They didn’t want to build the solution internally.
They wanted the team who already understood it.

3. Let the work speak before you pitch.

I never asked for a meeting.

I asked if they wanted the breakdown.

The meeting happened because credibility was already established.

Enterprise doesn’t buy from cold outreach.

They buy from demonstrated understanding.

If your positioning doesn’t quantify risk or opportunity, enterprise won’t move.

This was one of the most insane weeks of my career.

Closed a deal I'd been working on for months. Finalized a partnership that's been in the works since last year. And hundreds of 3PLs flooded my inbox after I posted about turning away DTC brands we couldn't serve.

None of it happened by accident.

That deal? Months of follow-ups. Warehouse tours. Calls that went nowhere. Until one day it clicked.

The partnership? Same story. Patience. Alignment. Waiting for the timing to be right instead of forcing it.

The 3PL response? Years of showing up on LinkedIn. Building trust before I needed anything from anyone.

Weeks like this feel like luck. They're not.

They're the result of seeds planted months or years ago finally sprouting at the same time.

Most founders want the breakthrough without the buildup. They want the closed deal without the 47 follow-ups. They want the viral post without the 200 that got 12 likes.

It doesn't work that way.

The wins that feel sudden are almost never sudden. They're just the moment when all the invisible work becomes visible.

If you're in the middle of the grind right now and nothing seems to be moving, keep going.

The compound effect is real. You just can't see it until it hits.

What's something you've been working on that hasn't paid off yet?

Saving $100k: How My Team Rescued a Rival 3PL Failure in 72 Hours.

A new brand founder called me on Tuesday.

He was frantic.

His current 3PL had gone quiet while a massive shipment sat in a carrier yard.

Amazon’s inventory cutoff was 3 days away.

If he missed it, he was looking at a $100,000 stockout.

Most 3PLs tell you to open a ticket and tell you they’ll look into it…..

Usually after the damage has been done in emergency situations.

That is how $10M brands die. They get strangled by slow partners.

We did not open a ticket. We went to work as a team.

In 72 hours, my team:
-Intercepted the freight from a failing carrier.
-Used our cloud platform to reroute the middle mile.
-Secured an emergency dock appointment through our Amazon partnership.

The Result:
The inventory hit the Amazon FC with 4 hours to spare.

The hard truth of scaling to $100M is that your logistics partner is either an engine or an anchor.

If they cannot pivot when their system breaks, they are an anchor.

We built AMZ Prep to anticipate and handle logistics emergencies.

We specialize in the white glove execution that keeps omnichannel brands alive when everyone else freezes.

Don't let a partner's incompetence cap your growth.

We fix the problems other 3PLs can't handle.

💬 Message me and I’ll audit your 2026 fulfillment strategy!

58,964 ASINs lose FBA access on April 20. Here's the SFP math to help you decide if it's worth it.

Here's the math behind SFP for those brands (save this post):

Every week CPG brands selling protein bars, chocolate, gummies are asking us: 

"Can we do SFP?"

YES... But most brands don't understand the economics.

SFP lets you keep the Prime badge while fulfilling from your own warehouse or 3PL.

We run SFP at scale for brands across big and bulky, outdoor, and cold chain, so this is math we know well and how difficult it is. 

The Metrics Amazon Require:

Small and light (example: protein bars):
· 30% of orders delivered next day
· 70% delivered in 2-days
Basically, you need to have overnight shipments. 

The difference for Big and Bulky:
· 10% next day
· 45% 2-day

There is a 3rd-tier which is extra-large but we won't talk about it in this post.

FAIL 3x in 1 year and Amazon revokes your SFP for 1 year.

The Warehouse / 3PL Requirements (baseline):
· 6 days/week fulfillment schedule.
· Extended fulfillment window (we fulfill till 3pm-4pm local time).
· You'll need a proper tech stack behind this and team monitoring seller metrics as there is a ton of variables you need to add into this. 

NOTE: You need to be running FBM actively for 90 days prior to going through the trial

The Carrier Requirements for SFP:
We use Fedex and UPS just given their performance for all SFP accounts. 

Usually, our carrier matrix would be something like this: 
· UPS next-day
· FedEx One Rate
· FedEx 2-day 
· UPS ground
· FEDEX ground

Full cost if we wanted to do SFP for a protein bar brand: 

Zone 1-3 (Ground Can Work):
· Pick/pack/ice-packs/supplies: $3.50
· UPS Ground: $8-$12
· Total: $11.50-$15.50
Ground shipping works for shorter distances, keeping costs lower
for regional distribution.

Zone 4+ (Air Required):
· Pick/pack/ice-packs/supplies: $3.50
· We'd use a FedEx 1 or 2-Day: $14-$20
Longer distances require air shipping, dramatically increasing per-
order costs.

NOTE: If your product sells at $25, shipping alone is 46-62% of the sale price.

Big and bulky is different, we usually are running 4 or 5 facilities. 

When SFP makes sense for meltable brands?
AOV is $50+ (enough margin to absorb premium costs).

Other brands will end up just putting their higher AOV SKU's.
ie. larger pack size, multi-packs, as SFP and leave the rest for FBM. 

That last one is the real calculation.
Brands losing Prime for 5 months typically see a 40-50% revenue drop on those SKUs.

Even if SFP costs $5-$8 more per order, the Prime badge lift can cover it and you put it as a "marketing expense" to keep the algorithm up, ranking and sales velocity. 

For the 90% of brands that have a $30 or less MSRP I'd suggest just run FBM during the meltable months and enroll in premium shipping. 

📍DM me if you want this ASIN list + my Amazon Meltable Playbook.

How are you handling meltable season this year?

FBM?
Seller Fulfilled Prime?
Pulling inventory and waiting it out?

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Founder, CMO

Amazon Meltable Timeline, SFP & FPM Costs + Options

Want to congratulate Arishekar N for his new role as we build the fastest growing logistics company in North America without raising a dollar 🚀

AMZ Prep is proud to announce the promotion of Arishekar N to Vice President of Marketing, recognizing his leadership in scaling our brand and growth engine globally.

As we power 2-day global fulfillment across 22 warehouses in the US, Canada, and EU, Ari will lead the next chapter of our expansion educating, empowering are growing the next generation of modern brands that fulfill with AMZ Prep®

If you don't know your blended fulfillment margin, stop scaling.
Fix this first.

I talk to brands doing $5M, $10M, $15M in revenue. They know their gross margin. They know their CAC. They can tell you their ROAS by channel.

Ask them what it actually costs to fulfill an order across all their SKUs, all their channels, all their shipping zones?

Blank stare.

Here's why this matters:

Your blended fulfillment margin is the true cost of getting product to customers. Not the rate card. Not the average. The actual, weighted cost across everything you ship.

And it's almost always worse than founders think.

That $8 average shipping cost? It's $8 for zone 2. It's $14 for zone 6. It's $22 for that oversized SKU going to Alaska.

That 3PL rate? It doesn't include pick fees on multi-item orders. Or storage overages. Or return processing.

That "free shipping" threshold? It's margin-positive on some orders and margin-negative on others. Do you know which?

Most brands are flying blind on the metric that determines whether growth is profitable or just expensive.

Here's what blended fulfillment margin actually includes:

Pick, pack, and ship fees across all SKUs
Outbound shipping by zone and carrier
Packaging and materials
Storage costs allocated per unit
Return shipping and processing
Damaged and lost inventory write-offs

Add it up. Divide by orders. That's your real number.

The brands that scale profitably aren't guessing. They know exactly what it costs to fulfill every order type. They price accordingly. They kill the SKUs that don't work. They route to the zones that do.

The brands that don't? They grow revenue while margin quietly disappears.

You can't optimize what you don't measure.

If you haven't calculated your blended fulfillment margin, that's the first thing to fix.

Do you know yours?

The Supreme Court just unlocked $160B in eCom refunds. Is your brand on the list?

The era of "fast-twist" policy shifts, where brands went under simply because they couldn’t track unpredictable costs is finally facing a reckoning. ⚖️

The Supreme Court’s recent ruling on "unruly" tariff practices is more than just a legal win; it’s a multi-billion dollar reset for the e-commerce industry. Here is what you need to know:

From Chaos to Regularity: We are moving away from sporadic cost spikes toward a disciplined, transparent trade environment. This allows brands to stop hoarding "emergency reserves" and start reinvesting in product development.

The Refund Opportunity: There are potentially tens of billions of dollars in refunds on the table. If your brand has been hit by volatile tariffs over the last 18 months, you could be looking at a seven or eight-figure recovery.

Data is the Golden Ticket: You cannot claim what you cannot prove. Now is the time to aggregate every import record and tariff payment with your freight partners.

Strategic Resilience: While Section 301 remains, this ruling underscores the need for diversification (India, Pakistan, Taiwan) and localized fulfillment to bypass US-centric trade hurdles.

The Bottom Line: Stability allows for strategy. The most successful brands in 2026 won't just be the ones with the best products, they’ll be the ones with the best data and the most agile supply chains.

I want to hear from you 👇 

Do you think these refunds will actually materialize, or is it just noise? 

#Ecommerce #SupplyChain #Logistics #SupremeCourt #InternationalTrade #Tariffs

Founder @ AMZ Prep | 2-day global fulfillment for omnichannel brands doing $5M+

Amazon just dropped 1-hour and 3-hour delivery.
Here’s what I can’t stop thinking about.

Amazon just changed the rules of the game again.

1-hour and 3-hour delivery are officially live across the US, marking the biggest escalation in the speed war we have seen in years.

· 90,000+ products eligible
· 1-hour delivery live in hundreds of cities
· 3-hour delivery in 2,000+ cities
· Prime members pay $9.99 for 1-hour, $4.99 for 3-hour
· Non-Prime pays $19.99 and $14.99
· Dedicated storefront at https://lnkd.in/egcUh5q2

They're now going head-to-head with Instacart, DoorDash, and Uber Eats.

But that's not what I keep thinking about.

I keep thinking about what this does to EVERYONE ELSE.

If Amazon can get a package to your door in 60 minutes...

What does that mean for Shopify brands shipping in 5-7 days?

What does that mean for Walmart, TikTok Shop, and every other channel trying to compete?

What does that mean for the 3PLs and fulfillment companies (like mine) who built their entire model around same-day and next-day being "fast enough"?

I run an Amazon-First logistics company.

We fulfill over 15 million orders annually.

More than 200 million of items into Amazon. 

And I'm sitting here genuinely unsure how to feel about this.

Part of me thinks this is just Amazon flexing.

A premium tier for people who need toothpaste RIGHT NOW.

Not a replacement for standard Prime shipping.

For context, we usually see ~12% sales lift every day you remove from your delivery.

Moving from a 5 day delivery to 4 day delivery = 12% lift in sales

And then a significant BUMP for prime badge.

But when we get into sub day delivery conversion, we don't have data yet on this. 

Part of me thinks this is the beginning of a new baseline.

Meaning that in 2-3 years, every channel will need to offer sub-2 hour delivery or they'll feel slow by comparison.

I honestly haven't formed my opinion yet.

But here's what I DO know:

Consumer expectations only move in one direction.
Faster.

And whoever can't keep up gets left behind.

I'm genuinely asking.

What do you think this means for brands selling on Shopify, Walmart, and TikTok Shop? 

Or will it not even meaningfully impact conversion.

What works at $1M quietly kills you at $10M.

At $1M, everything runs through you.

You know every customer. Every order. Every problem.

It works because you’re in the middle of it.

At $10M, that same setup becomes the bottleneck.

Here’s what breaks over and over.

The founder is the SOP.

Nothing is documented. Decisions live in your head. When someone asks how to handle something, the answer is still “ask me.”

At $10M, that’s not leadership. It’s a growth ceiling.

One person holds the keys.

Your best employee runs ads. Or the warehouse. Or supplier relationships.

Single points of failure feel fine until they fail.

Hiring stays reactive.

You hire when something breaks. Then you hire fast. Then you hire wrong. Then you’re back in the weeds fixing both the problem and the hire.

Meetings replace systems.

Instead of building processes that run without you, you add syncs. Check-ins. Slack threads.

The business moves. But only when you push it.

The fix isn’t complicated. It’s disciplined.

Document the 20% of decisions that drive 80% of outcomes.
Cross-train before you need to.
Hire ahead of the pain, not behind it.

The brands that scale smoothly aren’t smarter.

They just built systems earlier.

What got you to $1M won’t get you to $10M.

4 controversial lessons I learned about warehouse scaling from fulfilling 20M+ customer orders:

I just argued with a $45M brand’s Director of Operations.

They wanted 5 warehouses to copy Amazon’s speed and I told them NO.

Actually, I didn't just say NO...I told them it was a suicide mission.
 
Operators are sold a dream that more warehouses are the solution to instant fulfillment.

In reality, for brands under $10M, it is often a money pit and they don't have the systems to manage it.

Here's 4 Controversial Lessons I Learned (without burning cash):

1. Shipping from one location is the ultimate form of control MOST of the time.

-You have one pile of inventory to manage rather than chasing stock across the country.
-You don't have capital trapped in safety stock across 5 states just to save a day in transit.
-The only trade-off is you pay higher shipping rates to reach Zone 8 (East Coast to West Coast).

2. The "Two-Warehouse" Sweet Spot: This is where 90% of brands should be.

-One facility West (California or Las Vegas) and one in (PA, Chicago or NJ) covers the vast majority of the population.
-You reach most customers in 3 days without needing complex forecasting software.
-You eliminate a lot of Zone 7 & 8 shipping zones without fracturing your inventory pool.
-Of the past 20 brands we've signed, 15 use 2 nodes. (as you grow to ~50M+, 3 nodes will start to make more sense).

3. Majority of high SKU brands (~2,000+ SKUs, like apparel, shoes, jewelry) should not split their stock.

-You will never forecast size/color velocity correctly across 4 locations and it is impossible to get right unless you're doing serious volume.
-The most common solution is to keep 100% of SKUs in one central node (Texas for example is our largest apparel facility).

-The cost of splitting shipments will kill your margin. If a customer orders a bra (in CA stock) and leggings (in PA stock) you'll pay 2x shipping to get it to the customer.

4. Zone Skipping is a game changer for small products.

-I did a post on this. By zone skipping we pack orders in Texas and fly them to a NY hub to inject them into the local carrier network using regional carriers.
-The customer gets 2-3 day delivery at about the same cost.
-You keep one inventory pool but get MOST of the speed & benefits of a multi-node network.
-This is already huge in Canada, it’s now growing in the US and it'll be a big reason most brands don't need more than 2 facilities (unless it's seller-fulfilled prime).

The Exception: There are cases where 3-4+ warehouses make sense.

-With big and bulky products like mattresses you need to use UPS & FEDEX ground (or seller fulfilled prime as we usually need ~4 locations).
-If you are doing ~10K+ orders a month, inventory forecasting is locked and the freight savings finally outweigh the storage costs + transfer between warehouses.

Curious on your take… How many locations do most brands need?

Growing revenue is not the same as scaling.

Most founders confuse them. Then wonder why things start breaking at $5M.

Growing revenue is adding more on top.

More sales. More orders. More customers. More everything.

It works. Until it doesn't.

Scaling is making the system handle more without breaking.

The difference shows up fast:

Growth without scale looks like this:

- Revenue doubles, but so does chaos
- Every new customer adds more work per person
- Your best people burn out because nothing runs without them
- Margins shrink because inefficiency compounds

Scale looks like this:

- Revenue doubles, but headcount doesn't
- Systems absorb volume without breaking
- The business runs even when you're not pushing it
- Margins hold or improve because the infrastructure supports it

I've seen brands hit $10M and feel like they're drowning. I've seen brands hit $20M and feel like they're cruising.

The difference isn't the revenue. It's whether they built systems before they needed them.

Growth is a vanity metric if the foundation cracks under pressure.

Scale is what lets you keep what you build.

Are you growing or actually scaling?

Boredom is the best sign your system is working.

I used to chase the dopamine. The viral post. The big win. The rush of something new taking off.

But the real growth came when it stopped feeling exciting.

Same cadence. Same process. Same output.

No surprises. No reinventing the wheel every week. Just showing up and doing the thing I said I'd do.

That's when the numbers actually moved.

Most people quit right before this phase. They mistake boredom for stagnation. They think if it doesn't feel hard or new, it must not be working.

It's the opposite.

The exciting part is figuring it out. The boring part is when it compounds.

Systems feel boring because they're working. Consistency feels repetitive because it's building. The lack of drama means the foundation is solid.

If you're still chasing the rush, you're optimizing for feelings instead of outcomes.

The best creators I know aren't motivated every day. They just don't need to be. The process runs whether they feel like it or not.

If it feels repetitive, you're probably building something real.

What's the boring thing that's actually working for you?

I've worked with hundreds of brands. Very few operate like this. 

If you're in CPG and not following Jason Burke, you're missing out.

If you haven't already, follow Jason.

What he's building at New Primal is something special.

Truly textbook founder led go to market.

Jake Karls too.

VERY similar to how I approach growing AMZ Prep® but just two different worlds.

We've had the chance to work with their team, all incredible strong operators 

If you aren't watching them closely to understand their playbook Jason is actively giving away for free online and LEARN...

You're missing out. 

Who else in CPG do you follow that's worth paying attention to? 

Lets give them some love

Built New Primal from Kitchen Counter to 15,000+ Stores | Clean Food Pioneer

Everyone thinks breakout products are luck.

They’re not.

They’re timing + taste + distribution + story…all compounding at once.

This rotisserie chicken stick is one of the fastest-growing items we’ve ever launched.

Not because we got lucky (well, maybe a little).

Really, though, we stacked the deck:

-The category was ready to move beyond beef

-Consumers wanted something familiar (no guessing, no risk)

-Chicken demand is/was exploding

-We nailed a flavor profile people already trust

-We launched into a rising tailwind—not against it

But product alone doesn’t win anymore.

So we went all in:

-Founder-led marketing
-Seeded product to creators before launch
-Activated Amazon’s creator ecosystem
-Built momentum heading into a major trade show
-Let real people tell the story before retail ever did

9 months later:

5,000+ stores
Top 5 SKU on Amazon for us
One of the fastest movers we’ve ever seen

No gimmicks.

Just aligning product, timing, and distribution…then pressing hard.

And next month?

If you live in Texas…you’re going to be very happy 🤠

I'm the CEO of Sellonics, an Amazon PPC specialist and B2B operations partner for marketing agencies.
I eliminate operational bottlenecks for marketing agencies that want to add profitable Amazon services without the headaches of hiring and training specialized teams.

A marketing agency with reliable Amazon expertise that delivers consistent client results is challenging to build because of two reasons:

-First, hiring Amazon PPC specialists requires high costs and lengthy recruitment processes, making it difficult to maintain healthy margins.
-Secondly, Amazon advertising doesn't operate on autopilot, leading to too much time spent on campaign management instead of client acquisition and strategy.

I developed my white-label partnership model to facilitate agency growth by providing cost-effective, plug-and-play Amazon PPC operations that integrate smoothly into their workflow and deliver top-tier results without operational stress.

Marketing agencies focusing on scalability and client relationships, rather than being stuck in Amazon technicalities, will dominate their markets, those who don't will be left behind.

Why should you trust me?

-I'm currently partnering with agencies across the USA, UK, and Canada, managing their Amazon operations seamlessly.
-I've helped clients scale from $49K to $492K monthly revenue through data-driven PPC strategies.
-My partner agencies enjoy 90%+ client retention rates, driven by consistent Amazon performance delivery.
-I manage $250K+ in monthly ad spend, generating 200M+ in total revenue for clients globally.
-My partners operate with 100% cost efficiency and variable expenses, ensuring they're never burdened by overhead costs when scaling.

There are 2 ways I can help:

Scale your agency's Amazon services to $50K-$100K/month with white-label PPC operations and proven systems.
Strategic consulting and partnership development for agencies entering the Amazon space.

Book a call to see how I seamlessly integrate into your operations, delivering white-label solutions.

https://brand.sellonics.co.uk/widget/bookings/tik-tok-shop-discovery-call

Muhammad Adnan Aslam

These are the best Amazon PPC cheat sheets I’ve ever created.

Not theory.
Not recycled tips.
Real frameworks I use to run and scale Amazon ads.

Inside this mega pack 👇 

✅ChatGPT prompts for Amazon PPC
✅Keyword match types explained clearly
✅Search term & Excel analysis tips
✅PPC vs organic growth cheat sheet
✅Optimization checklists & shortcuts
✅Common PPC problems + tools to fix them

If you manage Amazon ads, this saves hours of guesswork and mistakes.

I’m sharing these as a 4K downloadable PDF.

Comment “SEND” and I’ll send it to you in DMs.

Save this post.
Follow Adnan Aslam🔔or practical Amazon PPC systems.

Adnan Aslam

Mastermind of Amazon brands to $1M+ with Data and Ai - CEO @ Sellonics

WHICH AMAZON TOOL SHOULD YOU USE?

A lot of Amazon sellers are using the wrong tool for the wrong job.

They try to manage listings in Seller Central only.
Track keywords in spreadsheets.
Handle PPC decisions from surface-level dashboards.
And stitch everything together manually.

That works for a while.

But it usually leads to slow decisions, messy workflows, and missed growth opportunities.

This framework shows which tools are actually better suited for specific Amazon tasks 👇 

What it helps you do:

✅ Use the right platform for listings, research, keywords, PPC, SEO tracking, pricing, creative, reporting, and workflow
✅ Stop relying on one tool to solve every Amazon problem
✅ Improve decision-making with more task-specific tools
✅ Build a cleaner, smarter Amazon operating stack

The goal is simple:

Use basic tools for basic tasks.
Use advanced tools where deeper insights actually matter.

Because better Amazon performance does not only come from working harder.
It comes from using the right tool at the right time.

Follow Adnan Aslam 🔔 for more Amazon Insights!

🚨 Attention Amazon Sellers 🚨

Are you looking to improve your product listings and stand out in the crowded marketplace? I've got something for you.

Introducing the Listing Copy Audit Template - the exact template I use to optimize listings, boost conversion rates, and increase visibility.

Inside this template, you'll find:

✅ Title Analysis – Optimize for SEO and click-through rates
✅ Bullet Point Checklist – Maximize engagement and value
✅ Keyword Usage Breakdown – Uncover potential for more traffic
✅ Competitor Comparison – Stay ahead of the game
✅ Quick Optimization Tips – Save time and avoid costly mistakes

If you want to take your product listings to the next level, this template is a game changer. No fluff, just actionable insights.

Grab your copy as a free downloadable Excel template!

💬 Comment “LISTING” and I’ll DM it to you directly.

Save this post to come back for more Amazon listing tips.
Don't forget to follow Adnan Aslam 🔔

AMAZON PPC KEYWORD TARGETING CHEATSHEET

(SAVE THIS) 🔥 

If you’re still building Amazon PPC keywords by “guessing”…
and only checking search terms when ACOS spikes…

you’re leaving scale (and profit) on the table.

This cheat sheet gives you a simple system to optimize targeting 👇 

What it helps you do:

✅ Build high-intent Broad / Phrase / Exact keyword lists (with prompts you can reuse)
✅ Tighten relevance without killing volume
✅ Add negative keywords the right way (common, broad negatives + category-specific)
✅ Use the right tools for research + management + analytics

This is how you move from:

“Why am I getting random clicks?”
to
“I control what searches I pay for.”

Follow Adnan Aslam 🔔 for advanced Amazon Ads insights!

Too many Amazon acronyms?

Here’s the updated Amazon vocabulary cheat sheet so you can decode them in seconds, no theory, just plain meaning.

Save this and you will never get lost again 👇 

🔹FBA Amazon stores and ships your products
🔹 FBM You store and ship your products
🔹 ASIN Amazon product ID
🔹 SKU Your own product code
🔹 FNSKU FBA barcode ID for tracking
🔹 BSR Rank inside a category
🔹 OOS Out of stock

🔹 SP Sponsored Products ads
🔹 SB Sponsored Brands ads
🔹 SD Sponsored Display ads
🔹 DSP Amazon DSP ads for bigger reach
🔹 PPC Ads where you pay per click

🔹 CPC Cost for each click
🔹 CTR Percent of people who click
🔹 CVR Percent of clicks that buy
🔹 ACOS Ad spend divided by ad sales
🔹 TACOS Ad spend divided by total sales
🔹 ROAS Sales divided by ad spend

🔹 TOS Top of search placement
🔹 IS Impression share in auctions
🔹 NTB New to brand customers
🔹 MTD This month so far
🔹 YTD This year so far
🔹 AOV Average order value

Save it. Share it. Use it daily.
Follow Adnan Aslam 🔔 for more Amazon systems and cheat sheets.

8 TYPES OF AMAZON PPC KEYWORDS YOU NEED TO KNOW

A lot of Amazon sellers put all keywords into one campaign structure and expect the same outcome.

But not every keyword has the same buyer intent.

Some shoppers are learning.
Some are comparing.
Some are solving a problem.
And some are ready to buy right now.

That is where most PPC inefficiency starts.

This framework breaks down 8 keyword types based on what the shopper actually wants 👇 

What it helps you do:

✅ Match keyword intent with the right ad type
✅ Build smarter campaign structures instead of dumping everything together
✅ Focus budget on keywords that fit the shopper’s stage
✅ Improve conversions by aligning ads with real buying behavior

The goal is simple:

Do not treat every search term the same.

A broad category keyword needs a different approach than a buy now keyword.
A comparison search needs different messaging than a repeat purchase search.

Because better PPC performance does not only come from bidding harder.
It comes from understanding intent before you scale spend.

Follow Adnan Aslam 🔔 for more Amazon Insights!

HOW TO ADD $25,000/MONTH TO YOUR AMAZON BRAND

(USING PPC + GROWTH SYSTEMS)

Most sellers try to “scale” by increasing budgets.

That’s not a growth strategy.
That’s just spending more.

Real growth happens when PPC is connected to the whole system listing, structure, harvesting, profit control, and conversion.

Here’s the 10-level roadmap I use to drive consistent upside 👇 

What it unlocks:

✅ Higher CVR from listing + offer upgrades
✅ A keyword strategy that feeds ranking (not random traffic)
✅ Clean campaign structure for discovery vs performance vs defense
✅ Weekly bid + budget control that protects TACOS (not just ACOS)
✅ Search term harvesting that compounds results over time
✅ Better AOV via bundles, cross-sells, Store traffic
✅ External traffic support + review systems to lift conversion
✅ Analytics that tells you what to scale next

This is how you move from:
“Let’s raise bids and hope”
to
“We have a predictable path to +$25k/month.”

Follow Adnan Aslam 🔔 for advanced Amazon Ads insights!

9 Laws of Profitable Amazon PPC

Amazon PPC isn’t random.
It follows rules whether you respect them or not.

Most accounts bleed money because they fight the system:

• raising bids to fix low relevance
• scaling before stability
• optimizing keywords while ignoring search terms
• blaming CPC instead of conversion

This framework captures the laws that consistently show up in profitable accounts.

👉 Inside these 9 laws:

✅ Why relevance always beats higher bids
✅ How search terms - not keywords - control spend
✅ Why structure creates signals the algorithm trusts
✅ How conversion rate drives rank, not impressions
✅ Why waste grows quietly if you don’t hunt it
✅ How PPC trains the algorithm over time
✅ Why placements amplify results (good or bad)
✅ Why stability compounds more than aggressive changes

Break these laws and PPC gets expensive fast.
Follow them and performance becomes predictable.

Save this if you run Amazon ads.
Comment “PPC” if you want the full breakdown of all 9 laws.

Follow Adnan Aslam 🔔 for practical Amazon PPC frameworks built for profit, not vanity metrics.

The exact framework I use to launch Amazon brands on TikTok Shop.

Most Amazon sellers treat TikTok like just another traffic source.
Post a few videos. Boost a couple. Hope it works.

That is why they get views, not orders.

TikTok Shop is not Amazon.
Amazon is demand capture.
TikTok is demand creation.

So you do not win by copying your Amazon listing.
You win by building a content and creator engine that sells inside the feed.

Here is what this playbook gives you in plain steps:

✅ What to set up first so your shop is ready to scale
✅ How to pick the right products to launch on TikTok Shop
✅ The content framework that drives purchases, not just likes
✅ The creator outreach system to get consistent UGC
✅ The offer structure that makes people buy now
✅ A simple launch sequence you can repeat for every product
✅ Common mistakes that kill conversions and how to avoid them

If you are already winning on Amazon, TikTok Shop can become your second growth engine.

Comment “TIKTOK” and I will send you the framework in your DMs.

Save this post.
Follow Adnan Aslam 🔔 for practical marketplace growth systems.

I will train you for free.

And pay you while you learn.

Here's why I will never stop doing this.

People ask me constantly:

Why do you train for free?
Why pay people to learn?
Aren't you creating competitors?

Yes.

And I don't care.

Here's why:

1. Someone did it for me

2020. I knew nothing.

Someone took a chance on me.
Taught me how to sell.
Changed my life.

I'm paying it forward.

2. The world needs more experts

Not fewer.

There are millions of Amazon sellers.
They need help.
One person can't serve them all.

3. Rising tide lifts all boats

More skilled Amazon experts = Better industry
Better industry = More opportunities
More opportunities = Everyone wins

4. It's the right thing to do

Knowledge should be shared.
Skills should be taught.
Opportunity should be created.

My commitment:

I will always:

Train people for free (initial training)
Pay them while they learn (if they join my team)
Share knowledge openly (courses, posts, DMs)
Help without expecting return (because someone helped me)

Who I help:

Junior Amazon experts
People from middle-class backgrounds
Anyone hungry to learn
People willing to work hard

What I don't care about:

Your credentials
Your connections
Your previous experience

What I do care about:

Your attitude
Your work ethic
Your willingness to learn
Your commitment to excellence

If you want training:

DM me

I'll either:

Train you myself
Point you to resources
Connect you with someone who can help

No charge.

Because that's how knowledge should work.

To everyone I've trained:

Thank you for letting me invest in you.

To everyone I will train:

Let's build something together.

#AmazonFBA #EcommerceGrowth #LearnAndEarn #CareerDevelopment #GiveBack

AMAZON PPC CLUSTER

A lot of Amazon sellers try to improve PPC by changing bids only.

But PPC performance usually does not depend on just one lever.

It comes from how different parts of the system work together.

Campaign structure.
Keyword targeting.
Creative and conversion.
Bid optimization.
Performance analysis.

When one of these areas is weak, the entire account becomes less efficient.

That is where many brands get stuck. 

They focus on visible PPC actions.
But the real issue is often happening deeper in the system.

This framework breaks down the core clusters that shape Amazon PPC performance 👇 

What it helps you do:

✅ Build stronger campaign foundations instead of random structures
✅ Improve keyword targeting with better search term and intent mapping
✅ Align traffic with listing conversion and creative performance
✅ Scale with smarter bid optimization and better data analysis

The goal is simple:

Stop looking at Amazon PPC as one isolated activity.

The best accounts usually perform well because the full system is connected.

Because better Amazon PPC results do not come only from managing campaigns.
They come from understanding the full cluster behind performance.

Follow Adnan Aslam 🔔 for more Amazon Insights!

This is the exact Amazon listing graphics audit guide we use internally before redesigning a listing.

Normally this stays inside our operations.

But I turned it into a simple framework sellers can use to audit their own listings.

Because most Amazon listings don’t have a traffic problem.

They have a visual conversion problem.

I see this constantly when reviewing accounts:

• Main images that are compliant… but invisible in search
• Image stacks with no clear story
• Benefits buried too late in the sequence
• Lifestyle images that look nice but don’t sell the product
• A+ content that repeats information instead of building trust

When this happens:

Traffic leaks.
PPC looks worse than it should.
Conversions stall.

So we built a structured graphics audit framework to diagnose these issues quickly.

Inside the guide you’ll learn how to review:

• Main image click strength
• Secondary image storytelling
• Conversion blockers in visuals
• Image stack narrative flow
• A+ content effectiveness
• Competitor visual positioning
• What to track after updating graphics

It’s not a design guide.

It’s a conversion audit framework.

If your listing is getting impressions and clicks but conversions feel stuck, this will help you identify what’s actually wrong.


👇 Want the guide?
1️⃣ Like the post
2️⃣ Comment GRAPHICS
3️⃣ Send me a connection request

I’ll send the Amazon Listing Graphics Audit Guide.

Effective Amazon PPC Project Management

Amazon PPC isn’t just about running ads it’s about running a well-organized, structured system that ensures your campaigns are managed effectively and your budget is used wisely.

Here’s the blueprint for success:

🔹 Plan Properly Before Execution: Clearly define goals, target ACOS or Tacos, set timelines, and make sure the execution is aligned with these objectives. Clarity avoids wasted spend.
🔹 Build Smart Systems: Document your winning strategies, track failed tests, and build your own optimized processes. Set systems up early (naming conventions, campaign rules).
🔹 Manage Resources Realistically: Avoid micromanaging. Assign tasks based on skills, reduce handoffs, and make sure the team is aligned for maximum efficiency.
🔹 Communicate Value, Not Just Metrics: Share insights that tie spend to sales impact. Stakeholders care about results, not just numbers.
🔹 Before Committing Budgets: Always assess conversion rates, inventory availability, and external factors like seasonality. Scaling without the right conversion is just burning cash.

Pro Tips:

✔️ Track and document your learnings and patterns.
✔️ Use the right tools like Amazon Ads Console, bulk sheets, and Google Sheets for streamlined execution.

Follow Adnan Aslam 🔔 for more Amazon Insights!

Most Amazon sellers buy PPC tools…

but still struggle to scale ads profitably.

Because tools don’t fix strategy.

They just make execution faster.

So instead of chasing the “best” tool, understand what each one is actually good for.

Here’s a quick Amazon PPC tools cheat sheet for 2026 👇 

🔹 Campaign Management – Native console works best for daily control
🔹 Keyword Research – Tools like Helium/Jungle Scout surface demand faster
🔹 Automation – Perpetua & Teikametrics reduce manual bid work
🔹 Enterprise Scaling – Pacvue handles large catalogs and budgets
🔹 Data Insights – Brand Analytics shows real shopper behavior
🔹 Keyword Tracking – SellerApp bridges SEO + PPC insights
🔹 ASIN Optimization – Scale Insights for advanced TACOS control
🔹 Product Research – Jungle Scout validates demand before scaling
🔹 Reporting – Google Sheets still wins for flexible analysis
🔹 Decision Making – Your strategy matters more than the tool

👉 Tools don’t replace PPC skill.
👉 They just compress time and improve visibility.

Use the right tool for the right job.

Save this if you run Amazon ads.
You’ll come back to it.

Follow Adnan Aslam for more no-fluff Amazon PPC insights.

These are the 6 Amazon PPC levers that actually move the needle in 2026.

Not theory.
Not recycled tips.
Just the exact prioritization I use when I want faster growth with better efficiency.

Inside this cheat sheet 👇 

✅ 1 Listing conversion rate
✅ 2 Search term hygiene
✅ 3 Campaign structure
✅ 4 Offer strength
✅ 5 Creative that stops the scroll
✅ 6 Bid tweaks and automation

Most sellers obsess over bids.
But bids cannot fix a weak listing or a weak offer.

Save this post.
Follow Adnan Aslam 🔔 for practical Amazon PPC systems.

Most sellers think Amazon PPC means more sales overnight.

It does not.

Traffic growth and conversion growth are two different goals, and they need two different PPC plays.

This cheat sheet breaks it down in one screen so you stop guessing and start running ads with intent.

Inside 👇 

✅ Traffic Growth
Purpose: get more shoppers to discover and click
Best for: top of funnel browsing audiences
Works well with: Sponsored Brands, video, store funnel, category keywords, Sponsored Display
Success looks like: more sessions, stronger CTR over time, more branded searches later

✅ Conversion Growth
Purpose: turn high intent shoppers into buyers now
Best for: middle and bottom funnel shoppers comparing and deciding
Works well with: Sponsored Products on core keywords, competitor targeting, retargeting, testing price and coupon, defensive ads
Success looks like: higher CVR, lower wasted spend, more non brand orders, stronger organic rank from steady sales

If your account is getting clicks but not sales, you are running traffic campaigns and expecting conversion results.

Save this post and use it before your next optimization session.

Follow Adnan Aslam 🔔 for practical Amazon PPC systems.

THE “NEW AMAZON PPC” GAME

A lot of Amazon sellers still treat PPC like a bid management task.

But Amazon PPC has become much bigger than that.

It is no longer just about keywords, match types, and lowering ACOS.

Today, strong PPC performance is really a mix of profit, visibility, conversion, brand strength, and expansion.

That is why many brands hit a ceiling.

They keep optimizing the same basic levers.
But growth now comes from mastering the full system around PPC.

This framework breaks down the 9 levels of the new Amazon PPC game 👇 

What it helps you do:

✅ Strengthen the foundations before trying to scale
✅ Improve search term optimization, visibility, and targeting
✅ Align PPC with listing conversion, brand authority, and retargeting
✅ Think beyond ad spend and build toward profitable market domination

The goal is simple:

Stop treating Amazon PPC like a one-dimensional ad platform.

The best brands win because they connect PPC with conversion, brand, audience, and growth systems.

Because better Amazon PPC results do not come from bids alone.
They come from understanding how the whole game is played.

Follow Adnan Aslam 🔔 for more Amazon Insights!

29% revenue growth in 15 days and ACOS down to 21.8%.

✅ Revenue: $38,921 to $50,189 (+29%)
✅ CVR: 14.68% to 19.22%
✅ ACOS: 27.6% to 21.8%
✅ TACOS: 17.0% to 14.3%
✅ PPC Sales: $24,094 to $32,977 (+37%)
✅ Organic Sales: $14,827 to $17,212 (+16%)
✅ Sessions: 27,200 to 30,770 (+13%)

The unlock was not spending more. It was fixing efficiency first and then scaling what was already working.

Here is what we focused on to make performance consistent:

• Campaign restructuring by pausing underperformers and building Exact Match for high intent terms
• Auto and discovery campaigns to test, learn, and expand without burning budget
• Waste control through refined negatives, bid tuning, and placement adjustments
• Budget reallocation into high ROI campaigns with tighter CPC control
• Conversion support through listing improvements and keyword targeting to lift CVR and rank

Swipe through for the breakdown.

If you want the full case study, comment “CASE STUDY” and I will send it over.

Follow Adnan Aslam🔔 for more.

CASE STUDY

Cheap Amazon services = Expensive mistakes.

The math everyone ignores.

I see this constantly:

$500/month Amazon PPC management

Sellers think: "Great deal!"

Here's the actual math:

$500/month service breakdown:

Agency overhead: 30% ($150)
Account manager salary: 50% ($250)
Tools/software: 10% ($50)
Profit margin: 10% ($50)

That means:

$250 to pay someone to manage your account.

At $15/hour = 16 hours/month.

That's 4 hours/week on your account.

What can you do in 4 hours/week?

Check performance (30 min)
Add some negative keywords (1 hour)
Adjust a few bids (1 hour)
Send a report (30 min)
Actually optimize? (1 hour left)

That's not management.

That's maintenance.

Meanwhile, your ad spend:

$10,000/month

You're spending $10k on ads.
Getting 4 hours of attention.

The expensive mistake:

Wasted ad spend from poor optimization: $2,000-3,000/month

You saved $500 on management.
You lost $2,500 on wasted ads.

Net loss: -$2,000/month

The right math:

Pay $1,500/month for proper management.

Get 15+ hours/week of expert attention.

Reduce wasted spend by $3,000/month.

Net gain: +$1,500/month

Real example:

Client came from a "$500/month" agency:

Ad spend: $15k/month
ACOS: 65%
Wasted spend: ~$4k/month

Switched to me at $2k/month:

Ad spend: Same $15k/month
ACOS: 35%
Wasted spend: ~$1k/month

Monthly savings: $3,000
Increased cost: $1,500
Net benefit: $1,500/month

After 12 months:

Saved: $18,000
Paid extra: $18,000
Net: $0

But wait...

Revenue increased 40% from better optimization.
Extra profit: $45,000

Actual net benefit: +$45,000

The pattern I see:

Sellers choose cheap service.
Waste massive ad budgets.
Blame "Amazon being hard."
Never realize the real cost.

My pricing:

$1,500-3,000/month depending on ad spend.

Is it more expensive?

Upfront: Yes.
Actually: No.

Because I save you more than I cost.

How to think about this:

Don't ask: "How much does management cost?"

Ask: "How much is poor management costing me?"

The answer is usually:

$2,000-5,000/month in wasted ad spend.

Suddenly, $2,000/month management is cheap.

If you're using a cheap service:

Calculate your wasted spend.

Check your search term report.
How much went to irrelevant keywords?

Check your ACOS by campaign.
How many campaigns are bleeding money?

Check your conversion rate.
How much traffic isn't converting?

Add it up.

That's the real cost of cheap.

Want me to audit your current setup?

DM me "AUDIT"

I'll show you exactly what your "cheap" service is actually costing you.

taplio

The Battle

Blair Forrest

Muhammad Adnan Aslam

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The Battle

Blair Forrest

Muhammad Adnan Aslam

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Blair Forrest's LinkedIn Performance

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Performance ScoreBlair Forrest's LinkedIn Performance