Shopify

Product Lead

Senior Product Manager

Angel Investor

Active:
* Aquaeye by Vodasafe
* Evalyze
* EverBond Interface Technologies
* HDAX Therapeutics
* Healthy Hippo
* Intellijoint Surgical
* KaleMart24
* Kenota Health
* MesoMat
* Mirsee Robotics
* ORA Graphene Audio
* OrderEase
* Pontosense
* Quip Medical
* Steadiwear
* ToroMatcha
* Trampoline.ai
* Vena Medical
* VoxCell BioInnovation

Completed:
* Little & Lively - Dead

Golden Triangle Angel Network (GTAN)

Vice Chair Board of Directors

GTAN is the #1 Seed Stage Private Investor in Canada.

Board Member

Grobo Inc.

Founder and CEO

Entrepreneur, Product Manager, Advisor & Angel Investor with experience building strong products and companies.

Bjorn Dawson

Hofer Studio

Hofer Studio collaborates with semi-established companies in the markets of robotics, aerospace, IOT, wearables, and consumer hard goods. 

First establishing a strategic product vision, then executing a cohesive implementation across brand, product, manufacturing and marketing—the studio draws from a network of specialists respected in their fields. 

Hofer Studio has earned design awards from European Product Design Award and Good Design Award as well as other industry category awards

Founder, Design Partner

Clicks Technology

Product and design advisor to the founding executive team in the areas of branding, ergonomics, design quality, and design for manufacturing.

Special Advisor of Product, Investor

Forages

Forages is a new DTC design-led product brand that is about bringing freshness to everyday life with beautiful, simple-to-use and wholesome products designed to last for ages; beginning with seed sprouting kits.

Named the company Forages to signify bringing the outdoors in and products lasting 'for ages', speaking to products designed with longevity in mind

Lead the branding effort to establish a personality that aligned to target audiences

Advised business and product design strategy for reduced time-to-market with positive cash flow

Established overseas supplier relationships

Led the art direction for graphics, film, and photography assets

Strategy, Design, Manufacture & Creative Oversight (Co-Founder)

Veranda Digital Inc.

Oversaw the business concept and product development through naming, branding, UX/UI,
product strategy, design and engineering, and commercialization strategy

Supported fundraising and partner pitch activities through demo units and pitch decks

Voltera

Developed design language and design intent for NOVA, which has produced sales of exceeding seven-figures within six months of launch as a low volume, locally-sourced product

Strategy & Product Design Consultant

Wearatec Inc

Established a design language of an accessory concept to support the brand strategy, which
resulted in board member changes to better align with business vision

Created CG images to communicate product vision and definition to support raise activities

Undisclosed 

Evolved the design narrative of a 30 year old company steeped in avionics history, resulting in
an aircraft proposal that draws on a past icon while setting a future vision for the brand

Influenced the product architecture to improve aerodynamics and optimization of internal use
of space in close collaboration with external skunkworks engineering and logisticians

Supported the successful pitching of Defence RFPs through quad charts and realistic imagery

Wolf and Grizzly

Built from scratch the product design and commercialization strategy to support the founder’s brand vision through grassroots consumer research and development of external creative team

Designed the WG Grill M1 that surpassed the set Kickstarter goal by over 220% and won a Radical By Design award at the Outdoor Retailer show in 2018 (US)

Developed overseas manufacturing and quality assurance to deliver over 20,000 products within the first two years, with an annual revenue of $1M by the second year of operation which led to the acquisition by Nolk, QC, Canada in 2021

LabsCubed Inc

Delivered a design language that was able to be produced in low volumes while being adaptable to various product sizes and configurations

Finalized a working prototype in a compressed trade-show launch timeline which led to product sales reaching seven-figures within the first two years

Center (getcenter.com)

Shaped the industrial and interaction design of a smart card that pushed the limits of miniaturization with an e-ink display, battery, and electronics that fit into a credit card volume

As a product design consultant, I help hardware founders build profitable products that convert and scale. My aim is to create value-driven product experiences, sustainable economics, and manufacturing confidence. Together, we’ll build an unfair market advantage that prioritizes a better human experience and is optimized for manufacturing, economics, conversion, and scale.

26 companies
48 projects
20+ million products shipped 
60+ worldwide patents

taplio

The Battle

Bjorn Dawson

Joseph Hofer

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