Binary Bridge

Co-Founder

Elmos 

Marketing Manager

Marketing Coördinator

Business Development Manager

Partimo

Freelance Marketing Consultant

Hays

Consultant Recruiting Expert in Sales

Elke dag worden duizenden euro's verspild aan advertenties die niets opleveren.
Jij kan het anders doen!

👉
Je besteedt uren aan prospecten zoeken, maar niemand reageert?

Net als veel ondernemers gebruik je waarschijnlijk methodes die niet meer werken:
→ Eindeloos koude prospects benaderen
→ Generieke berichten sturen
→ Leads die nergens toe leiden
Frustrerend en tijdrovend, toch?

Stel je voor: een systeem dat gekwalificeerde leads automatisch naar je toe brengt.

→ 8-10 sales meetings per maand
→ Alleen gesprekken met écht geïnteresseerde prospects
→ Eindelijk tijd om te focussen op deals sluiten

Met ons systeem komen leads vanzelf naar je toe, gekwalificeerd en klaar om te praten.

Wat doet Binary Bridge?

We automatiseren je volledige leadgeneratie proces.
Geen giswerk meer, alleen resultaat.
We combineren slimme technologie met een persoonlijke touch.

Jij? Jij focust alleen nog op sales gesprekken.

Klaar om je groei te automatiseren?

Let's talk!
→ Stuur me een bericht ✌️

Bjorn Vanden Broeck

AI changed. 

Most people haven't noticed yet.

I'm in marketing, but this week I started exploring VS Code with Claude Code to see if I could automate parts of my job.

What I found surprised me.

We're not in the "prompt era" anymore.

Remember when AI meant typing a sentence and hoping for the best? You'd rewrite your prompt 5 times, get 5 different outputs, and maybe one was useful.

That game has changed.

We're now in the "agent era."

The difference? Structure.

When you organize your context properly, your brand voice, your company knowledge, your workflows, AI stops being a random creative and starts being a reliable team member.

It follows your playbook. Consistently.

Most people haven't caught up yet. And honestly, I almost missed it too.

I believe the ones who learn context engineering and agent building now will have a serious edge.

I'm still learning. But one week in, something already clicked:

This isn't about being technical. It's about being curious enough to explore what's actually possible now.

Anyone else exploring what's possible beyond the chat box?

Marketing Manager at ElmosGroup | On a journey to optimize with AI

Tom Augenthaler

551 Media, LLC

Do Buyers think about Your Company when they are Ready to Make a Purchase?

At 551 Media LLC, we help you apply influencer marketing so you are well-positioned to capture market demand where intent already resides and build new demand by generating awareness in channels where your buyers are present.  

We help B2B companies with:

* Influencer Marketing Strategy, Design, and Execution
* Influencer Identification, Assessment, and Onboarding
* Influencer Metrics and Measurement
* Influencer Platforms and Tools
* Content Strategy, Design, Creation, and Implementation
* LinkedIn Profile Creation and Management
* Employee Advocacy
* Customer Advocacy
* Coaching and Corporate Training
* Speaker at Corporate Events

See our website for more: https://theinfluencemarketer.com

Founder and Principal Influencer Marketing Consultant

SAP Ariba

Developed and led effective and cost-efficient influencer marketing strategies and campaigns to increase brand affinity and ROI.

External B2B Influencer Marketing Lead

Ivy Worldwide, Inc

Led the B2B technology practice for Ivy Worldwide, a pioneering influencer marketing consultancy. 

•  Designed profitable influencer strategies for Fortune 500 brands and smaller businesses.

•  Developed and managed HP Enterprise’s social influencer initiative.  
    This dynamic program involved hosting events all over the world, virtual campaigns, straddled 
    multiple business units and assembled an influencer roster that continues to pay dividends eight 
    years after it was established in 2010.

•  Trained B2C and B2B corporate teams about influencer marketing and how to work with influencers.

•  Conceived and developed new products and services to meet client demand and extend the company's capabilities.

WHAT OTHERS SAY

"The campaigns I was a part of helped me develop new relationships that have continued to help me immensely. Better than that, he helped me grow in reach, and most importantly, in influence. It is with pride, that I attest to Tom’s marketing, influencer shepherding, and social media skills. I heartily recommend him without reservation."
- John Obeto II, CEO of LogikWorx

Director and B2B Practice Leader

Designed, directed and executed public relations and media relations activities to maximize awareness and drive customer consideration. Generated creative media plans for marketing to business press and trade outlets. 

Managed external press meetings to drive key messages about consumer notebook products. Used a consultative approach to identify internal product team needs, educate executives and product team, investigate solutions and manage expectations to ensure product announcement and media relations success.

Launched the pioneering initiative by HP to engage technology social media influencers by seeding them with the first consumer tablet PC produced by the company: the tx1000.  The program was an instant hit and generated far more online third-party interest and endorsement for the product than traditional methods.  

Doubled down on the release of the follow-on product, the tx2000 after collecting feedback from influencers about how to improve it.  HP incorporated many of those ideas.  Online content published by the influencers was more in-depth and focused on real-world use. They also became evangelists of the product – a dream come true -- and helped drive sales.

Worldwide Public Relations Manager

Hill & Knowlton

Directed public relations agency support team of seven dedicated PR professionals on-site for HP. 

> Designed and managed PR activities for both consumer and business laptop computer product lines.
 
>Generated creative ideas and executed media plans for business press, targeted trade publications and consumer press to drive key messages for laptop products, executive visibility, corporate positioning, community relations, product launches, crisis communications, press evaluations.  

>Coordinated PR product launch efforts with global marketing, advertising, product development, analyst relations and go-to-market teams.

Vice President

Weber Shandwick

Account Supervisor, Technology Practice Group

Golin/Harris

Account Supervisor, Media Relations Consultant

Founder @ 551 Media | B2B Influencer Marketing Consultant

AI has changed the B2B buyer forever.

They don’t wait for your sales team. They self-educate, run comparisons, and stress-test vendors with AI before you even know they’re in-market. They build workflows, gather insights, and consult peers and independent voices to validate every step. By the time they talk to you, their shortlist is already set.

At the same time, trust in vendors is eroding. Fewer than one in three buyers trust what companies say. They believe peers, analysts, and independent voices far more than branded content or sales outreach.

That makes trust the only real currency left in B2B. And if you’re not showing up in the places where that trust is being built: blogs, podcasts, LinkedIn, Slack groups, private communities, you’re invisible.

That’s where I come in.

What I Do

I design systems of trust that overcome skepticism and accelerate growth. Not one-off influencer campaigns or scattershot plays. Systems that put your brand into the conversations buyers are already having and the content they’re already consuming.

Here’s how I build them:

1: Influencer Intelligence: Pinpoint and vet the independent authorities your buyers actually trust: removing fraud, fluff, and noise.

2: Strategic Alignment: Architect programs mapped to GTM priorities and the AI-shaped buyer journey, so influence isn’t a side play, it’s a growth driver.

3: Authority Content: Co-create long-form, credible content that educates, shapes decisions, and continues working long after it’s published.

4: Relentless Amplification: Repurpose and scale influencer content into every channel buyers use: LinkedIn, X, Slack groups, events, so your authority is inescapable.

Who I Work With

Series B+ B2B SaaS companies ready to stop chasing attention and start owning credibility in their markets.

Why It Matters

Others sell influencer campaigns. I engineer trust systems for the AI-powered buyer. That means your voice and your value enter the conversation before the first sales call even happens.

That’s why growth leaders and CMOs work with me when the stakes are high, trust is in free fall, and credibility is the only real differentiator left.

Do Buyers think about Your Brand when they are Ready to Buy?

At 551 Media LLC, we help you apply influencer marketing so you are well-positioned to capture market demand where intent already resides and build new demand by generating awareness in channels where your buyers are present.  

We help B2B companies with:

* Influencer Marketing Strategy, Design, and Execution
* Influencer Identification, Assessment, and Onboarding
* Influencer Metrics and Measurement
* Influencer Platforms and Tools
* Content Strategy, Design, Creation, and Implementation
* LinkedIn Profile Creation and Management
* Employee Advocacy
* Customer Advocacy
* Coaching and Corporate Training
* Speaker at Corporate Events

See our website for more: https://theinfluencemarketer.com

How did Lovable, Fyxer AI, Gamma, and other AI-native startups grow so darn fast?

Simple: B2B Influencer Marketing. (Yup, it's a thing now)

If you’re a B2B marketer or a tech founder and you still aren’t leaning into this, you’re sitting on one of the biggest opportunities of 2026.

Over the past few months, the Influencer Strategists team spoke with the people who are actually moving the industry forward:

Kristen Sesto
Raf McDonnell
Frankie Dakin
Ryan Prior
 … and many more (including moi).

Across the interviews, one pattern kept appearing:

B2B influencer marketing has quietly become one of the most effective growth strategies in the tech industry.

Last year, almost no one was talking about it.
 
This year, it’s being whispered about in all the right places.

Tomorrow, January 20, we’re revealing our number one major prediction for 2026 in a live session exclusively for members of Influencer Strategists.

If you want to understand the plays Lovable, Gamma, Fyxer AI, and other breakout companies are using, and how you can replicate them, you won’t want to miss this.

See you tomorrow.

#b2b #influencermarketing #influencer

B2B Influence Strategist | Designing Systems of Trust That Overcome Buyer Skepticism and Accelerate Growth

Trusted community for the worlds top influencer marketers.

How did Lovable, Fyxer AI, Gamma and other AI tech startups grow so DAMN fast? 

B2B Influencer Marketing. 

If you are a B2B marketer, or a founder in tech space, and you are not doing this, you have a HUGE opportunity right now. 

We spoke to the thought leaders in the space about the tactics they used. 
Kristen Sesto
Tom Augenthaler
Raf McDonnell
Frankie Dakin
Ryan Prior

and many more... 

For the past 4 years i have done the benchmark reports on influencer marketing, and this topic hasnt been covered in any of them due to almost none of the surveys indicating a trend. This year, IS VERY DIFFERENT. Everybody is speaking about B2B Influencer Marketing.

On the 20th we will reveal our first major trend on a livestream for our members at Influencer Strategists

Trust isn't a feeling in B2B. It's an evaluation.

In my latest issue of Trust Signals, I break down how buyers actually form trust in 2026, and why it's becoming the new deciding factor in complex deals.

The short version:

Buyers aren't looking for big brand promises. They're looking for people who understand their world well enough to reduce risk.

The 2025 Edelman Trust Barometer makes this clear: trust is flowing toward practitioners, peers, and subject-matter experts, and away from institutional messaging.

If you want to understand how trust really works, how it forms, how it accelerates decisions, and why integration risk now overshadows brand reputation, this issue goes deep.

Read the full breakdown here:

#trust #marketing #influence #B2B

In the last edition, I explained that trust is becoming a defining competitive advantage in 2026. This time, I want to go deeper into how trust actual

Open article: The Mechanics of Trust: How Buyers Actually Decide Who They Believe by Tom Augenthaler • 3 min read

The Mechanics of Trust: How Buyers Actually Decide Who They Believe

taplio

The Battle

Bjorn Vanden Broeck

Tom Augenthaler

Followers

Posts

Engagements

Likes

Performance ScoreBjorn Vanden Broeck's LinkedIn Performance

Performance ScoreTom Augenthaler's LinkedIn Performance

Ready to grow your LinkedIn presence?

taplio

The Battle

Bjorn Vanden Broeck

Tom Augenthaler

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Bjorn Vanden Broeck's LinkedIn Performance

Performance ScoreTom Augenthaler's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreBjorn Vanden Broeck's LinkedIn Performance