Bjornout

As a startup founder and in my previous Freelance jobs, I gained extensive experience in various tasks and projects, spanning multiple fields, including:

Startup & Business Support:
- Business concept & ideation, calculation, planning & implementation
- Marketing conception
- Creating processes & team building/leading

Online Marketing:
- Strategic planning and implementation
- SEO, SEM, Email marketing
- Paid advertising
- Social Media management
- Community building & management

Content Creation:
- Creative writing
- Visual content (images & graphics)
- Blog posts, articles, & infographics

Website Development:
- WordPress (& Divi CMS) setup and maintenance
- Responsive design
- SEO optimization

Event Organization:
- End-to-End event planning
- Promotion & execution
- Speaker organization

& much much more.
Ready to explore possibilities together? Let's start the conversation!

Freelance Work & Support

Vom NFT Begeisterten zum Web3 Blog, zum eigenen (Onboarding) Buch und weitreichendem Support.

Web3 Explorer, Believer & Enthusiast

CryptoTicker.io

Supporting the team in all areas of communication.
From social media to AI implementation and automation, to newsletters and much more.

Communications & Strategy

Non-Fungible Bavarians

We are a group of frens who believe in the evolution of the internet and are very passionate about Web3 since day one. We are hosting Meetups in Munich to get the likeminded and interested people together.

Co-Founder

NFT Munich

Web3, NFTs, and the metaverse can be a dark and confusing place.
> We are here to help you.

We are NFTmunich.
A studio dedicated to the world of Web3 - your shortcut to the space.

To know more about us, our offer, and our experience, visit our website and/or get in touch.

FLOWERS FOR SOCIETY

Sneakers x Tech x Web3.
Seeding Change. Loading 💐

Head Of Web3

Gymshare

Wir bauen mit GymShare die Anlaufstelle für moderne und freie Sportler jeder Art.
Eine Plattform, zwei Seiten - "Das AirBnB des Sports"

> Jeder kann Equipment und Dienstleistungen listen, vermieten und damit Geld verdienen.
> Jeder kann buchen und mieten und so nachhaltiger leben und aktiv an der Sharing Economy teilnehmen.
> Keine Verträge! Spare dein Geld - Du zahlst nur, was du mietest oder leihst.

parcelLab

- Responsible for the management, expansion and further development of the parcelLab website in all languages.
- End-to-end customer experience using data-driven analytics and constant optimization of it.
- New technologies to ensure our competitive advantage

Digital Marketing Manager

As the Entrepreneur in Residence I supported the founding team of parcelLab in all fields.
Marketing, financing (Series B), implementing internal processes and tools for Sales and TAM, etc.

Entrepreneur In Residence

Sportiply GmbH

Sportiply (is) was the first search engine specialized on athletes and their needs.
On Sportiply.de we combined all kinds of products and equipment around the world of sports, fitness, training and nutrition - from running shoes to nutritional supplements.

I initially started with the idea in 2016 and got to experience and learn everything that comes with founding a startup:
- creating and calculating a business plan
- finding first investors
- founding a German company (GmbH)
- creating the platform/website concept
- recruiting and team building (grew it to 8 people and led them)
- building a network of partners of brands, shops and athletes
... and many many other tasks
If you have questions, feel free to contact me.

Founder & CEO

I’m a digital generalist with 10+ years of experience in online marketing, content strategy, and AI automation.
As a founder, freelancer, and Entrepreneur in Residence, I’ve helped build products, lead teams, and simplify systems – always with a hands-on mindset and curiosity for new tools.
I’m now looking for a part-time role (32h/week, Mon–Thu), ideally remote or hybrid in Munich – to bring my skills, energy, and structure into a growing team.
I thrive in dynamic, purpose-driven environments and love making things run smoothly.

Björn Jansen

I help C-level leaders build a powerful and authentic personal brand on LinkedIn.

My approach is simple: I work 1:1 with each client to combine a clear thought leadership strategy with empathetic storytelling. This allows me to create consistent, high-value content that positions you as the trusted, go-to expert in your field, guaranteeing senior-level strategic counsel and execution.

The Result for Your Business:
- Attracting high-value clients and strategic partnerships.
- Becoming a magnet for top-tier talent.
- Generating a pipeline of inbound leads, significantly improving sales and marketing efficiency.

My core services include:
1. C-Level & Executive Positioning: Shaping thought leadership strategies that strengthen reputation and drive market visibility.
2. Strategic Brand Development: Designing powerful brand narratives that resonate with investors, customers, and partners.
3. Content & Media Engagement: Amplifying reach and authority through targeted social media (LinkedIn), podcasts, and public speaking.
4. Fractional CMO & Advisory: Providing strategic marketing leadership to unlock growth opportunities and ensure a clear return on investment.

Independent Marketing Consultant | Director

Blockchain Founders Group (BFG)

I specialize in driving strategic growth, deal flow, and investment while enhancing executive visibility. My role includes:
1. Strategic Brand Development: Leading BFG’s brand realignment for market leadership.
2. C-Level Personal Branding: Crafting our Managing Director’s influence in blockchain and venture capital.
3. Social Media Management: Optimizing LinkedIn and X for engagement and thought leadership.
4. Website Optimization: Improving the BFG website for user experience.
5. Startup Marketing Support: Coaching & developing impactful strategies for startup growth.
6. Accelerator Program Collaboration: Guiding BFG accelerator program from planning through execution.
7. Portfolio Growth: Strategically advising to scale our startups.
8. Industry Representation: Independently fostering thought leadership at events.
9. Strategic Partnerships: Establishing collaborations for mutual benefit with blockchain, universities, and conferences.

I integrate strategic branding, innovative marketing, and executive support to elevate BFG’s market position in blockchain and venture capital.

Investment and Marketing Manager

Million Dollar Playbook Show

Operating outside of the box and challenging the status quo are at the core of the show. It brings together top voices from all industries across Europe, North America, and Asia to provide in-depth and valuable insights. Key topics include:

- Brand Building
- Managing International Team Operations
- Influencer Outreach
- Next-Generation Marketing: Influencer Marketing, Tiktok, Instagram, Youtube, etc...

Founder & Host

Fund the Planet

Advice on international operations and B2B, B2C corporate strategy.

Board Advisor

• B2B Business Development
• Endangered Rainforest Real Estate Acquisition 
• Lead in International Legal and Environmental Due Diligence Operation
• Lead and Develop International Rainforest Conservation Project
• Web 3 Sustainable Product Design
• Thought Leadership
• Conference Panel Speaker

Head of Marketing & Chief of Sustainability 

FUND THE PLANET isn't just a company; we're a bridge to a sustainable future. We acquire endangered sections of the Amazon Rainforest, providing global brands the unique opportunity to actively protect and preserve these vital ecosystems. Partnering with us is completely different from shopping carbon credits, but the best way to avoid greenwashing. 

We partner with companies to develop sustainability projects, taking full responsibility for safeguarding the land they are committed to protect. Our comprehensive services ensure the direct transfer of environmental benefits to our clients, such as carbon storage, carbon capturing, biodiversity and progress towards Sustainable Development Goals. We're not a charity; we're a service provider, driven to deliver tangible results. 

With Fund The Planet, your brand doesn't just contribute to conservation, it leads it. Can you see your brand making a real difference in preserving our planet?

Head of Partnership & Chief of Sustainability 

WEAL28H Private Fund

1. As a Limited Partner (LP), I collaborate closely with the General Partner (GP) in both technical and operational roles.
- Contribute directly to the fund’s strategy.
- Provide insights into complex investment structures.
- Conduct due diligence to ensure informed investment decisions.
- Ensure smooth operational execution.

2. Act as the GP’s right-hand person:
- Assist with regulatory compliance.
- Optimize fund operations for greater efficiency.
- Enhance the overall operational performance of the fund.

3. For WEAL28H, a private fund focused on blockchain and generative AI technologies:
- Integrate blockchain and AI into the core investment strategies.
- Ensure the fund stays at the forefront of technological innovation.
- Drive both technical execution and operational success in line with emerging technologies.

Limited Partner

European Blockchain Association e.V.

1. Shape the Regulatory Landscape: Through our collective expertise and deep understanding of sustainability and blockchain technology, we will contribute to the development of a robust regulatory framework. Our goal is to align policies and practices with ESG principles and ensure a sustainable and ethical approach to blockchain implementation.

2. Drive Global Impact: As a global working group, we aim to spread knowledge and best practices far and wide. By collaborating with stakeholders from various sectors, we will strengthen their capacity to make meaningful contributions in the realm of ESG and sustainability through the utilization of blockchain technology.

3. Foster Innovation: Our working group will serve as a catalyst for innovative ideas and solutions. By exploring the intersection of sustainability, ESG, and blockchain technology, we will unlock new possibilities and pave the way for groundbreaking advancements.

ESG & Sustainability Group Lead

Laplace Gmbh

LAPLACE GmbH is a German investment company based in Munich, whose business activities include 
• Providing business and strategic advice to other companies
• Holding investments
• Assuming the management function of other companies. 
• Assets of institutional investors are managed via the asset management subsidiary LaRoute.

Asset Management

Bauhaus Luftfahrt

Master Thesis with Bauhaus Luftfahrt (R&D organization of AirBus).
• Focusing on Environmental Awareness of Air Travel Consumers, Internal and external factors influence on environmental-minded consumer behavior of air travelers. 
• Build up variable modal to minimize environmental intention-behavior gap among air travelers

Sustainability Research

LaRoute Group

Asset management 
• Research industrial trend 
• Daily excel financial report

Asset Managment

LinkedIn

Business Project with LinkedIn Munich, Germany
• Assist LinkedIn Munich to analyze consumer behavior
• Execute interview with target customer segments to collect qualitative data
in order to optimize customer service
• Raise brand awareness of LinkedIn to achieve the goal of boosting student
membership within the DACH region.

Business Project

Head of Business Development & Chief Sustainability Officer at FUND THE PLANET | Nasdaq Featured as Women in Tech Trailblazer | I24 TV News Special Guest Impact Blockchain Entrepreneur

Hands-on entrepreneur turned investor relations strategist and growth marketer, transforming narratives into capital. Built deal funnels, scaled C-level social media reach and positioning, and drove brand growth. Trilingual (EN/DE/ZH) with cross-continental VC and boardroom experience.

Kuan-Ning T.

People say it’s hard to convert friends to do business and vice versa.

I would say differently.

I am incredibly grateful that I have people from both ends.

The good thing about being in my 30s is that your circle becomes smaller, and the friends stay in. They are incredibly knowledgeable in their field.

Last weekend, we just had a small round to close up this cycling season.

I love Munich and am grateful for the support system we have here.

Join us next time? 🚴🏻‍♀️ 🏃🏻‍♀️ 🏉 ⛳️ 

Florian Suckfüll Christiaan Vorster Rudi Visser

Kuan-Ning Tseng

Positioning founders & C-levels with authentic, human-to-human branding that builds authority & converts | Fractional CMO

No alternative text description for this image

16 days to Solana Foundation Breakpoint in Abu Dhabi.

The perfect time to align with founders, investors, and the people building the next wave of on-chain infrastructure in real life.

Retrospectively, I still get goosebumps thinking about the final sprint of Solana Solana Superteam Germany’s Build Station, where we shipped founders to the finish line of the world’s biggest hackathon with a $2.5M prize pool.

Patricia Albrecht the team lead, Carlo Abdel-Nour community manager, Thuy Emilia Dang social media expert, Samantha Merlivat marketing partner, and tech lead Mikolaj Radlinski 

Winners will be announced in Abu Dhabi, and all the extraordinary founders and next-gen investors will be there.

Are you joining?

Your personal brand sells better than any ad campaign.

Kylie Jenner just proved it.

This wasn't just a product launch. It was personal branding turned into a business strategy. Here's how she did it:

Step 1: She made it about her, not the product
Kylie didn't say "buy my new makeup." She said "King Kylie is back." People weren't buying makeup. They were buying into her.

Step 2: She reminded everyone why they trusted her
Old photos, iconic moments. It wasn't just nostalgia. It was proof she built this space first.

Step 3: She let other people spread the word
No ad budget. She just showed up. TikTok blew up. Influencers made free content. The buzz spread on its own.

Step 4: She turned trust into sales
Every reaction was about her, not the makeup. That trust turned into instant sales.

The results?
Sold out in hours. Millions of views. Free content everywhere. A launch that felt like a moment.

Here's what most people miss:
She didn't sell a product. She sold herself. The makeup was just proof.

What this means:
Your personal brand is your best marketing tool. Not your company. You.
Most deals happen because of trust and reputation.

Are you showing up? Sharing your story and wins?

Or staying quiet while others with less experience make more noise?

When you build your personal brand right: sales get easier, close rates go up, you charge more.

People don't buy from brands. They buy from people they trust.

The question is whether you're building yours before someone else does.

#PersonalBranding #ContentStrategy #ExecutiveBranding

AI “vibe coding” is fun until it hits production.

We’re shipping AI features in days, sometimes hours.
But a lot of them are standing on shaky foundations:
no proper security testing, no structure, no real QA.

The companies that win won’t be the ones who ship the most AI,
but the ones whose AI can actually be trusted.

That’s why you need:

senior engineers who understand the architecture
independent QA testing that tries to break things before your users do

AI can sketch the house.
Engineers and QA make sure it doesn’t collapse.

𝐘𝐨𝐮𝐫 𝐩𝐞𝐫𝐬𝐨𝐧𝐚𝐥 𝐛𝐫𝐚𝐧𝐝 𝐬𝐞𝐥𝐥𝐬 𝐛𝐞𝐭𝐭𝐞𝐫 𝐭𝐡𝐚𝐧 𝐚𝐧𝐲 𝐚𝐝 𝐜𝐚𝐦𝐩𝐚𝐢𝐠𝐧. 𝐁𝐮𝐢𝐥𝐝 𝐢𝐧 𝐏𝐮𝐛𝐥𝐢𝐜!

𝘒𝘺𝘭𝘪𝘦 𝘑𝘦𝘯𝘯𝘦𝘳 𝘫𝘶𝘴𝘵 𝘱𝘳𝘰𝘷𝘦𝘥 𝘪𝘵.

This wasn't just a product launch. It was personal branding turned into a business strategy, and it's one of the sharpest moves I've seen all year.

𝐇𝐞𝐫𝐞'𝐬 𝐭𝐡𝐞 𝐬𝐭𝐞𝐩-𝐛𝐲-𝐬𝐭𝐞𝐩 𝐛𝐫𝐞𝐚𝐤𝐝𝐨𝐰𝐧:

𝐒𝐭𝐞𝐩 1: 
She anchored everything to her personal brand Kylie didn't lead with "new products." She led with "King Kylie"—a version of herself that people were emotionally connected to. The product became an extension of her story, not the other way around.
𝐒𝐭𝐞𝐩 2: 
She activated nostalgia with proof She brought back the era when she was shaping influencer culture in real time. Old photos, iconic moments, the energy of that time. But it wasn't just throwback content—it was proof of her impact and influence.
𝐒𝐭𝐞𝐩 3:
She let her audience do the marketing No heavy ad spend. No scripted campaigns. She showed up authentically, and her audience ran with it. TikTok exploded with organic content, influencers jumped in without being paid, and the conversation spread on its own.
𝐒𝐭𝐞𝐩 4: 
She turned credibility into demand Every testimonial, every reaction, every piece of press wasn't about the makeup—it was about her. The trust people had in Kylie translated directly into sales.

𝐓𝐡𝐞 𝐫𝐞𝐬𝐮𝐥𝐭𝐬? 𝘈𝘭𝘭 𝘰𝘳𝘨𝘢𝘯𝘪𝘤𝘢𝘭𝘭𝘺
- 𝐒𝐨𝐥𝐝 𝐨𝐮𝐭 𝐰𝐢𝐭𝐡𝐢𝐧 𝐡𝐨𝐮𝐫𝐬
- 𝐌𝐢𝐥𝐥𝐢𝐨𝐧𝐬 𝐨𝐟 𝐨𝐫𝐠𝐚𝐧𝐢𝐜 𝐢𝐦𝐩𝐫𝐞𝐬𝐬𝐢𝐨𝐧𝐬 𝐚𝐜𝐫𝐨𝐬𝐬 𝐓𝐢𝐤𝐓𝐨𝐤 𝐚𝐧𝐝 𝐈𝐧𝐬𝐭𝐚𝐠𝐫𝐚𝐦
- 𝐈𝐧𝐟𝐥𝐮𝐞𝐧𝐜𝐞𝐫𝐬 𝐜𝐫𝐞𝐚𝐭𝐢𝐧𝐠 𝐮𝐧𝐩𝐚𝐢𝐝 𝐜𝐨𝐧𝐭𝐞𝐧𝐭
- 𝐌𝐚𝐣𝐨𝐫 𝐩𝐫𝐞𝐬𝐬 𝐜𝐨𝐯𝐞𝐫𝐚𝐠𝐞 𝐚𝐦𝐩𝐥𝐢𝐟𝐲𝐢𝐧𝐠 𝐜𝐫𝐞𝐝𝐢𝐛𝐢𝐥𝐢𝐭𝐲
- 𝐀 𝐩𝐫𝐨𝐝𝐮𝐜𝐭 𝐥𝐚𝐮𝐧𝐜𝐡 𝐭𝐡𝐚𝐭 𝐟𝐞𝐥𝐭 𝐥𝐢𝐤𝐞 𝐚 𝐜𝐮𝐥𝐭𝐮𝐫𝐚𝐥 𝐦𝐨𝐦𝐞𝐧𝐭

𝐓𝐡𝐞 𝐩𝐚𝐫𝐭 𝐦𝐨𝐬𝐭 𝐩𝐞𝐨𝐩𝐥𝐞 𝐦𝐢𝐬𝐬:
She didn't market a product. She marketed herself. The makeup was just proof that she's still got it.

That's the power of personal branding. When people trust you, they'll buy whatever you're selling.

What this means for you:

𝐘𝐨𝐮𝐫 𝐩𝐞𝐫𝐬𝐨𝐧𝐚𝐥 𝐛𝐫𝐚𝐧𝐝 𝐢𝐬 𝐲𝐨𝐮𝐫 𝐬𝐭𝐫𝐨𝐧𝐠𝐞𝐬𝐭 𝐦𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 𝐭𝐨𝐨𝐥. 𝐍𝐨𝐭 𝐲𝐨𝐮𝐫 𝐜𝐨𝐦𝐩𝐚𝐧𝐲. 𝐍𝐨𝐭 𝐲𝐨𝐮𝐫 𝐩𝐫𝐨𝐝𝐮𝐜𝐭 𝐟𝐞𝐚𝐭𝐮𝐫𝐞𝐬. 𝘠𝘰𝘶.

𝐓𝐡𝐞 𝐪𝐮𝐞𝐬𝐭𝐢𝐨𝐧 𝐢𝐬: you are a founder, are you showing up as the face of your brand? Are you sharing your story, your proof, your credibility in a way that builds trust?

𝐎𝐫 are you hiding behind the logo while competitors with weaker stories make more noise?

This is exactly what I help founders with, 𝐭𝐮𝐫𝐧𝐢𝐧𝐠 𝐭𝐡𝐞𝐢𝐫 𝐩𝐞𝐫𝐬𝐨𝐧𝐚𝐥 𝐞𝐱𝐩𝐞𝐫𝐭𝐢𝐬𝐞 𝐢𝐧𝐭𝐨 𝐚 𝐜𝐨𝐧𝐭𝐞𝐧𝐭 𝐬𝐲𝐬𝐭𝐞𝐦 𝐭𝐡𝐚𝐭 𝐛𝐮𝐢𝐥𝐝𝐬 𝐚𝐮𝐭𝐡𝐨𝐫𝐢𝐭𝐲 𝐚𝐧𝐝 𝐝𝐫𝐢𝐯𝐞𝐬 𝐫𝐞𝐚𝐥 𝐝𝐞𝐦𝐚𝐧𝐝.

Because people don't buy from brands. They buy from people they trust.
Let me know if this resonates.

#PersonalBranding #ContentStrategy #ExecutiveBranding

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Björn Jansen

Kuan-Ning T.

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The Battle

Björn Jansen

Kuan-Ning T.

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Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Kuan-Ning T.'s LinkedIn Performance

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