I’m Barry Hott, and I help brands scale profitably with high-performing paid media strategies, creative testing systems, and conversion-focused insights.

I’ve personally managed over $600 million in paid media spend since 2008, overseeing Facebook, Instagram, Twitter, and LinkedIn campaigns for brands like True Classic, Harry’s, Happy V, Lone River, The Perfect Jean, and many more. I specialize in scaling direct-to-consumer and startup brands spending $200K+ per month on ads with strategies grounded in first principles, logic, and contextualized data insights (tracking what the system sees that you can’t).

I’m known for making ugly ads that convert. Clients trust me to optimize every aspect of their acquisition, from raw creative that cuts through the noise to counterintuitive buying strategies that maximize ROI.

Recent brands I’ve helped grow include Happy V, Keeps, Nuts.com, UrbanStems, MoneyLion, Lumin, Cerebral, Wandering Bear Coffee, Mirror, Athletic Greens, and Spartan Race. In 2020, I helped launch Lone River Ranch Water, which was acquired by Diageo in 2021. All three companies I worked with in 2021 were acquired: Lone River, Thesis, and Jump450.

If you’re a decision maker who wants profitable, scalable ad growth, shoot me a DM.

Barry Hott

You don’t need the most beautifully designed pages in the world.

Too many sites and landing pages are overdesigned.

A lot of "ugly" pages win not because they're ugly, but simply because they're easier to read than their prettier counterparts.

A clean white page with black text in a familiar, unbranded, highly-readable font is easier to consume than a beautiful but busy design 99% of the time.

Does this vary by product, audience, and price point? Of course! As with everything else in marketing:

IT DEPENDS.

But if you prioritize the consumer above all, you usually end up in the same place.

What do they expect?
What do they want to see?
What do they NEED to get them to buy?

What wins regardless of the design:

1. Immediate relevance 🎯

2. CLARITY, readability, and scannability 👓

3. Strong relevant copy and storytelling ✍️

4. LOTS OF relevant real social proof in a variety of styles: text, images, videos ⭐

5. Authority + trust 🛡️

6. SPEED 🏎️

7. Reducing friction ⛸️

8. Handling objections 🙋

9. Minimal distractions and undesired exits 🔇

10. A clear offer and path to purchase 🛒

Growing businesses with ugly ads, streamlined execution, and deep consumer empathy.

I worked at an adtech startup 10 years ago and I remember we had a hackathon, and the coolest idea that got built was a chatbot that could answer questions about your ads.

It never really got built out or worked well, but I always dreamed of having something like that so I can just Slack a bot to get a question answered about my ads.

10 years later and Parker from my biz partner Alex Cooper made this dream a reality. Plus, it does so much more!

I'm excited for y'all to try it:

AI & advertising. Helping you make better direct response creatives. Co-Founder @ Adcrate.

Introducing Parker: the world’s first AI Creative Director. Parker allows any brand to produce 10x more viral ads without hiring more people. 

Here’s how it works:

1) Connect your ad account:
Parker analyzes your historical performance and creative data across your ad account.

2) Add Parker to Slack
Tag Parker like a real employee.
Ask questions. Generate briefs. Break down performance.
Parker works inside your team’s workflow.

3) Enable Autonomous Mode
While you sleep, Parker scans TikTok, identifies winning ad patterns, and delivers production-ready concepts directly to Slack—tagging your team with ads to review.

Parker is not another AI ad maker. AI ad tools are wrappers on top of models like Sora, Veo, or Kling. AI avatars are solved.

What no one solves is the research, analysis, and strategic thinking required to create ads that actually go viral.

Parker solves that.

Check it out here: heyparker.ai
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100+ brands including Grüns, Lume Deodorant, and Legends already use Parker to generate more viral ads.

I compiled a list of 100+ AI prompt engineers for hire trained in AI ad creation, including their rates, portfolios, and contact info.

Comment “Parker” and I’ll send it to you. 
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If you’ve read this far from the bottom of my heart, thank you.

Everything in my life has lead to this moment:

In 2021, I quit a 100k/yr corporate job with no plan. 

I started an ad creative agency and scaled that business to 45 people and $3m/yr making the best ads in the world for David, Huel, Harry's and 50+ more.

Everything I learned, every ad we ever made trained Parker.

Let's normalize turning off our Meta ads one week per year, just to see what happens to the rest of the business (and to take a vacation).

Every brand should do this.

CHASR

On accompagne tes marques B2C préférées dans la production de leurs UGC autour de 3 piliers : 
• Stratégie Créative 
• Production et post-production 
• Analyse et optimisation

Co-Founder & CEO

J'accompagne ta marque e-commerce dans son scaling grâce à du contenu UGC et une stratégie créative bien rodée 🚀

Freelance - Creative Strategist

Ad's up Consulting

Je gère la mise en place de la stratégie d'acquisition sur les réseaux sociaux de mes clients. 

Concrètement : 

• J'analyse les problématiques client en matière d'acquisition 
• J'y réponds via la proposition d'une roadmap stratégique adaptée
• Je me charge de la mise en place opérationnelle de cette stratégie 
• J'utilise principalement Meta Ads, TikTok Ads et LinkedIn Ads

Parmi mon portefeuille client : des boîtes du CAC40 (ex: Axa), des startups (ex: Getaround) et des e-commerçants (ex: Omie & Cie)

Au total, je gère 1,8M€  de budget publicitaire à l'année.

Consultant SMA 

GAAM Capital

Gestion de la stratégie full-funnel de ce cabinet d'asset management londonien. 

• Acquisition : stratégie social ads, SEA & SEO 
• Conversion : webdesign et optimisation du site internet 
• Rétention : campagnes d'email marketing & design de documents commerciaux

Online Marketing Manager

Matthias Thieblemont EIRL

Lancement de shops e-commerce. CA réalisé : 102k€

• Acquisition : social ads & google ads
• Conversion : création de boutiques e-commerce via shopify 
• Rétention : campagnes d'email / sms marketing

Entrepreneur - Ecommerce

Hey ! Moi c'est Matthias 👋
Je suis CEO de Chasr.io, l'agence UGC n°1 en France 👀

Notre team peut t'aider si tu es dans l'une de ces situations : 

1. Je souhaite trouver la méthode pour minimiser mes CAC grâce à des créas efficaces 🚀
2. Je souhaite tester l’UGC mais je ne sais pas comment m’y prendre 🤔
3. Je maîtrise la création de contenu UGC… mais ça me prend trop de temps 🤯
4. J’ai du mal à trouver des créateurs UGC qui puissent produire des créas quali… qui ne fassent pas fake 🤳

En bossant avec Chasr : 

✅ Tu auras accès à la méthode qui a permis à nos 50+ clients de renom de diminuer leurs CAC sur Tiktok Ads et Meta (Rakuten, Goodyear, Feed, Wecasa, Superprof, Studapart, Tonies, Les Secrets de Loly,…)

✅ Tu n’auras pas à passer du temps sur ta création de contenu publicitaire, notre dream team s’occupe de tout ! 
    
✅ Tu travailleras avec les meilleurs créateurs du marché pour des UGC d’une qualité irréprochable… sans qu’elles ne paraissent fake. On travaille avec +100 créateurs formés en interne via le programme Top Créateurs.
    

Ce que tu dois retenir ⇒ on se bat à tes côtés pour une stratégie créa qui fera de ta marque le prochain Nike 🏆


Alors, ça te tente ? 

👉 Rdv ici : https://calendly.com/matthias-chasr/30min


PS : si tu es créateur et que tu souhaites en savoir plus sur Top Créateurs, mes DM sont ouverts 💌

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Matthias Thieblemont

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The Battle

Barry Hott

Matthias Thieblemont

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Barry Hott's LinkedIn Performance

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