Building Ads with Barry

Struggling to create high-converting ads that scale? Ad account begging for fresh creative, but don’t know where to start? Confused and misguided by tons of info on making good ads? People hate ads. In my live course, I’ll share the exact system I use to create ads people don’t hate. Join me and 100+ marketers to learn how.

Founder & Chief Ad Nerd

Hott Growth

Helping launch new businesses and grow established brands through modern advertising practices, relevant creative, and frictionless landing pages and CRO.

I'm available for projects, consulting, advising, or on a monthly retainer as a fractional CMO/VP, Growth.

Growth & Performance Marketing Consultant

Adcrate

Advisor

Rotten

Head of Growth

Harry's, Inc.

Performance Creative Strategy and Ad Consultant

The Perfect Jean

Growth Marketing Consultant

BeeRoll

Lone River Beverage Company

Consultant - Paid Social

Acquired by Diageo March 2021

Launched Lone River Ranch Water Hard Seltzer ads on Facebook, applying a DTC approach to CPG advertising.

Jump 450 Media

Clients: EA Sports, Nuts.com, MoneyLion, Spartan Race, Freedom Grooming

Growth Lead & Acquisition Manager

Thesis

Clients: Lumin, Hubble, Cerebral, Athletic Greens, Mirror, Mockingbird, Nuts.com, Urbanstems, Keeps, Feather, Olive & June, Wandering Bear, Glamsquad
● Guided high-level strategy for clients and executional excellence for the Growth team, representing over $6 million per month in paid social and search
● Led cross-functional creation and iteration of ad creative and landing page design to increase conversions by aligning internal CRO, media, and creative teams with external creators, client leadership, and platform partners.
● Forecasted team revenue and minimized expenses to maintain profitability and increase EBITDA
● Initiated and standardized processes for client and employee onboarding, retention, and ongoing improvement

VP, Growth

Clients: Lumin, Misen, Hawthorne, Baboon To The Moon, Glamsquad, Skylar, Clorox
● Strategize, implement, and optimize aggressive conversion-focused ad campaigns and creative for DTC startup clients
● Pioneer cross-functional policies, processes, and best practices across client services, CRO, and creative teams
● Establish high-trust, transparent partnerships with new clients to facilitate long term successful growth

Director of Growth

I've been buying and overseeing ads on Facebook since 2008. I have personally implemented, optimized, and managed monthly spends in the range of $1-5 million and cumulatively I have managed and overseen more than $600 million on Facebook, Instagram, Twitter and LinkedIn for brands like AT&T, Toyota, Microsoft, Kraft, LG, Spotify, Hyatt, and many more. I'm comfortable with all objectives and buying types on these platforms, with expertise in branding as well as direct response.

In the last few years, I've been focused on helping grow DTC/startup brands like Hubble, Keeps, Nuts.com, Urbanstems, MoneyLion, Lumin, Cerebral, Wandering Bear Coffee, Flock Chicken Chips, Mirror, Athletic Greens, Spartan, and more.

In early 2020, I helped launch Lone River Ranch Water, and we were acquired by Diageo in 2021.

All three companies I worked for in 2021 were acquired: Lone River, Thesis, and Jump450.

Barry Hott

Do not trust screenshots anymore!

Nano Banana Pro can edit them with ease can be used to deceive.

Growing businesses with ugly ads, streamlined execution, and deep consumer empathy.

There's never been a worse time to say “that’s not my job” or “we’ve always done things this way.”

There's never been a better time to be a scrappy problem solver.

AI is multiplying the impact of people who take ownership, experiment quickly, build systems, and stay curious.

The people rising are the ones who run toward problems, learn without ego, and use AI to amplify their output and their team’s.

The people falling are the ones clinging to job descriptions, perfectionism, old hierarchy, memorized expertise, or protecting their ego.

The winners are scrappy problem solvers.

The losers are anyone still waiting to be told what to do.

Sociallyin

• Develop and execute social media strategies tailored to medium and enterprise-level clients across various industries.
• Oversee client strategy, ensuring alignment with clients' business goals and target audiences.
• Content ideation and collaborate with production teams to create high-quality, on-brand content.
• Analyze performance metrics and provide actionable insights to optimize campaigns and maximize ROI.
• Incorporate community engagement into strategy, fostering strong relationships and brand loyalty on behalf of clients.
• Stay ahead of social media trends, advising clients on innovative tactics to elevate their presence.

Senior Strategist

Stealth

Making Something

Better Call Brett

• Developed and implemented comprehensive social media strategies tailored to three distinct local businesses, driving engagement and increasing brand visibility across platforms.
• Orchestrated multi-platform campaigns across LinkedIn, Facebook, Instagram, Twitter, Threads, and TikTok, ensuring consistent brand messaging and optimized user experience.
• Designed and curated compelling content calendars, including graphics, videos, and written content, resulting in a consistent and engaging online presence for clients.
• Utilized targeted advertising, community engagement, and analytics to grow followers and foster meaningful interactions, enhancing client-customer relationships.
• Conducted regular performance analysis using social media analytics tools, providing actionable insights and recommendations to optimize campaign effectiveness and ROI.
• Established and maintained brand identity guidelines across all social media channels, ensuring cohesive storytelling and alignment with each client's unique brand voice.
• Fostered strong relationships with clients through regular communication, feedback sessions, and collaborative brainstorming, ensuring alignment with business objectives and goals.
• Continuously monitored and adjusted social media campaigns based on real-time performance metrics, A/B testing, and industry trends to maximize engagement and reach.
• Implemented innovative tactics such as influencer partnerships, live streaming events, and user-generated content campaigns to create buzz and drive organic growth.
• Stayed abreast of the latest social media trends, algorithms, and best practices through ongoing education, webinars, and industry conferences, ensuring clients remained at the forefront of digital innovation.

Social Media Strategist, Owner

Peredox Digital

Digital Marketing Manager

Klothed

Lead, Social Media Strategist

Ladders

• Spearhead content creation and marketing strategies across Adobe Lightroom, Premiere Pro, Photoshop & Canva in collaboration with Marketing and Acquisition Directors.
• Architect of go-to-market content strategies for product launches and managed campaign execution in partnership with Chief Revenue Officer.
• Oversee content planning utilizing a detailed content calendar
• Directed Social Media advertising and managed advertising budget in conjunction with Marketing Director.
• Manage diverse team of 4 including video/photo production and copywriting.
• Generated 122,074 impressions on Linkedin through organic content - 186.92% increase YoY
• Leader of community management for audience of 374k+
• Increased Twitter Impressions 341.9% YoY (1.6% ER)
• Increased Facebook engagements 67.7% (2.4% ER - up 96.5% YoY)
• Increased Instagram Reach 1538.84% YoY (2.1% ER)
• Launched company’s first TikTok account amassing over 1 million views in the first 6 months.

Manager, Social Media

Kona Gold Beverage

• Spearhead content creation and marketing strategies across Adobe Lightroom, Premiere Pro, Photoshop & Canva in collaboration with the Chief Executive Officer.
• Architect of go-to-market content strategies for product launches and managed campaign execution in partnership with Chief Executive Officer.
• Expanded social media audience across all platforms by 400%
• Oversee content planning utilizing a detailed content calendar
• Created CPG eCommerce storefronts for Instagram and Facebook for 2 beverage brands.
• Increased Instagram total engagement rate .8% to 2.3%.
• Increased Twitter impressions by 118.9k over first 90 days.
• Oversee creation and execution of email marketing campaigns totaling $23,553 sales in 10 months.
• Oversee brand wide packaging redesign with social media visibility as a focus in collaboration with Chief Executive Officer.

TuneOnTheGo

• Launched company Instagram - building account to 1,725 followers
• Oversee web content optimization
• Spearhead content creation and marketing strategies across Adobe Lightroom, Premiere Pro, Photoshop & Canva in collaboration with the owner.
• Oversee content planning utilizing a detailed content calendar

Social Media Manager

Icahn Automotive

• Manage store P&L for locations grossing over $3 million in annual revenue.
• Directed team of 7 Technicians & 2 Service Advisors.
• Oversee KPI metrics for add on sales
• Maintained average profit margin of 63%.
• During my tenure, annual steadily increased from approx. $600k to over $3m

Assistant Service Manager

• Assess customer needs and create customized service estimate based on needs
• Assist customer in finding solutions to financial road blocks
• Manage team of 7 Technicians & 2 Service Writers
• Maintained average profit margin of 63%
• Manage KPI metrics regarding add on sales
• Ensure smooth repair process from customer approval to parts acquisition to repair completion
• Research new releases to maintain knowledge of upcoming vehicles
• During my tenure, annual revenue steadily increased 
approx. from $600k to $2.2m

Service Advisor

• Responsible also to maintain clean and safe work areas in the tire and service department
• The General Service Technician may be required to provide advice to and sell customers on automotive services and repairs that are recommended or required for their vehicle
• Learn how to diagnose and repair basic automotive including brakes, alignments, suspensions, cooling and electrical
• Continuously learned new technical information and techniques in formal training sessions in order to stay abreast with rapidly changing automotive technology
• Change engine oil and filter
• Install and perform tire maintenance
• Install batteries and check starting / charging systems
• Install headlights and other small bulbs
• Repair flat tires
• Install wiper blades
• Stock and unload tires
• Assist fellow technicians/mechanics in performing technical activities
• Keep store management aware of mechanical repair problems as they occur
• Clean and maintain an organized and neat shop

General Service Technician

Lundgren Honda/Bernardi Honda

• Cultivate and maintain relationships with potential customers to achieve sales objectives
• Use of rapport built to strategically negotiate with
customers to close deals
• Qualify client buying power and financial requirements prior to approval with Sales & F&I Managers
• Maintain working knowledge of lot inventory & inbound units
• Qualifying & follow up with internet leads
• Research new releases to maintain knowledge of upcoming
vehicles
• Informed customers of associated dealer services such as extended warranties, accessories, and maintenance plans

Sales Consultant

Transforming your Organic Social Strategy | Digital Marketing | Creative Strategy, Community Management, Team Management, Content Marketing

Hey there, LinkedIn folks! I'm the marketing maestro you've been waiting for! I've got the digital marketing skills to take your brand to new heights and make those social media platforms work for you.

I've been in the game for a while, specializing in all things social media management, brand strategy, and content strategy. Whether it's small businesses, beverage brands, start-ups, or even a sleek SaaS model company, I've handled them all with finesse.

But here's the secret sauce, folks: I don't do things the conventional way. Nope, I'm all about breaking the mold and finding those out-of-the-box methods to keep your audience hooked and engaged. Let's face it, it's called SOCIAL media for a reason! So let's get social, shall we?

I thrive on creating content that educates and entertains, giving your users a reason to stick around and become part of your awesome community. Let's ditch the boring and embrace the exciting. Together, we'll make waves in the digital realm and leave your competition wondering how we did it.

So, if you're ready to take your brand's online presence to the next level, hit me up. With me by your side, there's no limit to what we can achieve in the wild world of social media marketing!

taplio

The Battle

Barry Hott

Brett Birdsall

Followers

Posts

Engagements

Likes

Performance ScoreBarry Hott's LinkedIn Performance

Ready to grow your LinkedIn presence?

taplio

The Battle

Barry Hott

Brett Birdsall

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Barry Hott's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreBarry Hott's LinkedIn Performance