Bill Stathopoulos

Founder

👋 I'm Bill, and here's my story:

1. Building SalesCaptain, an Outbound & AI GTM agency for B2B SaaS to $3M+ ARR, while being a digital nomad for 4 years.
2. Authored a book - "Cold Email Secrets"
3. Scaled a Growth Marketing Agency to $1M ARR at the age of 28. Grew the team from 7 to 25+ employees in 3 years. Closed clients like Nestle, Revolut, GE, and the Singapore Airport.
4. Helped multiple startups go from zero to $5M+ revenue in 18 months since 2015
5. Trained 2,500+ Growth Marketers in the last 5 years
6. Built the speakers lineup for Ad World, with 50k+ attendees and 100+ speakers, making it the largest advertising conference in the world
7. Interviewed Seth Godin, Scott Galloway, Arianna Huffington, Rory Sutherland, the CMO of Samsung, the CMO of Hubspot, and 30+ world-class Marketing executives.
8. Published the book “Cold Email Secrets”, the bible of modern Outbound & GTM. 
9. Named “Top Lead Generation Voice” on LinkedIn in 2024
10. Became the Clay Club Host in London, leading a team of 15+ GTM Engineers

What you'll get working with me:
🧲 Your Go-To-Market (aka GTM) Strategy
🏀 Optimize your Marketing channels; make the most of your budget
🏆 Build systems for User Acquisition, Activation, Retention, and Revenue

Peace, love & growth ✌️

Bill

Co-Founder

We build and scale Outbound Sales systems that include multi-channel prospecting, lead response, and our cutting-edge processes to help you build your business.

If I asked you right now:
Who owns pipeline end-to-end in your GTM motion?

If the answer isn’t crystal clear,
that’s a problem.

In many teams, GTM looks like this:

- Marketing runs inbound
- Sales runs outbound
- RevOps fills the gaps

Everyone cares about pipeline.
But nobody owns the full motion.

Does this work? No.

What actually works in 2026 (in practice)

After seeing hundreds of GTM motions up close, one pattern keeps winning:
Inbound, outbound, and signals treated as one system.
Not three separate plays.

Here’s how we make that work 👇

1️⃣ Outbound isn’t just top-of-funnel

Outbound should exist across the entire funnel:
Top: ICP-based awareness (relevant, not clever)
Middle: Signal-triggered follow-ups (timing > volume)
Bottom: Direct offers when buyers are already close

2️⃣ Inbound is not “wait and hope”

Inbound-led outbound means this:
Someone visits your site, attends a webinar, or signs up → you act, instead of letting the lead sit untouched.

Inbound creates interest.
Outbound creates momentum.

3️⃣ Signals don’t create pipeline, ownership does.

Signals only matter if someone is accountable for:
- who acts
- when they act
- and through which channel

No owner = dead signal.

4️⃣ Judge the system by pipeline, not activity

If your dashboards celebrate:
- emails sent
- sequences launched
- campaigns shipped
You’re measuring effort, not outcomes.

The only question that matters:
Is this system producing pipeline predictably?

Between SalesCaptain, HeyReach.io, and Zapmail.ai,
this exact system helped generate ~$25M in revenue.

This is exactly what we’re breaking down live in an upcoming GTM Roundtable, with operators from the 3 companies building these systems every day. I will be speaking with:

Ilija Stojkovski (CRO, HeyReach.io)
Kaustubh Wadhwa (Product & Growth, Zapmail.ai)
Bojana Petkovic (Ecosystem Lead, HeyReach.io)

This isn’t an inbound vs outbound debate.
It’s about how teams are using both to build one coherent revenue motion.

We're meeting live on Zoom, next Tuesday, Jan 27, at 19:00–20:00 EET.
Link to register: https://luma.com/udv8tm4q

If pipeline predictability matters to you this year,
this session will be worth your time.
(come with all your questions).

CEO, SalesCaptain | Clay London Club Lead 👑 | Top lemlist Partner 📬 | Investor | GTM Advisor for $10M+ B2B SaaS

No, your GTM engineer can’t fix your outbound.
Read this before you hire a GTME.

(This is part 1/5 GTM mistakes you shouldn’t carry with you into 2026.)

I was on a sales call this week with a founder who said:
"We hired a GTM Engineer 6 months ago… but our pipeline growth is minimal."
I asked: “What’s your team structure?”
She said: “I have a GTME.”
....

One of the most common GTM mistakes I see:
Founders hire a technical expert, 
and expect them to drive both pipeline and revenue.

It doesn’t work that way.

Here’s what actually works (and how we structure GTM at SalesCaptain):

You need these 3 roles
1️⃣ GTM Strategist: owns strategy (ICPs, messaging, cross-channel orchestration)
2️⃣ GTM Engineer: builds AI/data workflows, connects APIs, scales infra
3️⃣ Full-Stack AEs: convert pipeline, leverage infra, feed insights back

We learned this the hard way:
One person can’t own both strategy and execution.
This is too much switching between contexts, which leads to too many dropped balls.

So we tested different structures till we got it right.

→ We launched campaigns twice as fast
→ Our messaging started resonating better
→ It became easier to see what was actually driving revenue

We’ve helped clients implement the same structure, and the numbers keep proving it right.

So let me ask you this 👇 
How’s your GTM team structured?
How is it working for you?

From my conversation with Milan Savov, on Leaders of Growth podcast (I will add the link in the comments).

When it comes to GTM data, which pill are you taking? 💊

Every GTM team wants the same thing:
A growing pipeline that makes the best use out of your reps' time.

But there are two very different ways to get there.

1. 🟦 Blue Pill GTM:
Buy more lists → Get more leads.

In this path you:
- Buy a CSV from Apollo, ZoomInfo, Cognism,... take your pick.
- Filter by title
- Send 1,000 cold emails.
- Wait for someone to book.
- If replies drop… buy a bigger list.

This path feels productive (more rows, more potential.)
But practically, you get bloated CRMs, irrelevant messaging, and reps spending their time chasing leads.

2. 🟥 Red Pill GTM:
Build a signal-driven pipeline: ICP first → Signals second → Messaging last.

In this path, you:

- Define ICP beyond job titles (think tech stack, hiring motion, headcount trends).
- Layer real-time signals like funding, exec changes, tool adoption, website shifts.
- Enrich with context: How does this company make decisions? What’s likely top of mind this quarter?
- Write emails that answer: Why me? Why now?

When you do this, your first touch feels like a warm intro,
because it is the right message, to the right person, at the right moment.

I don’t know which pill you’ll choose.

What I know is the best GTM operators in 2026 are building living, breathing pipelines.
Ones that update daily, prioritize based on intent, and let you engage buyers before your competitors even realize they’re in-market.

The tools exist.
The data exists.
The process is teachable.
The only question is:

🟦 Keep buying lists?
🟥 Or build a modern GTM system that prioritizes relevance over volume?

#GTM #Outbound #SalesCaptain

GTM Engineering job postings went up 205% in 2025 vs 2024.
Why?

Because revenue teams have reached a breaking point.

They’re not short on tools, AI pilots, or headcount.
They’re short on people who own the system end to end.
That’s what GTM Engineers solve.

They build the infrastructure that makes revenue repeatable, in ways like:

* Turning messy signals into structured actions
* Making outbound workflows scalable across reps
* Connecting tools and data so AI can actually drive outcomes
* Designing systems where pipeline grows instead of resets

How do you know if your team needs a GTME? 🤔 

Here’s what it looks like when the GTM system has no clear owner:

- Each rep runs a different version of the playbook
- “Integrated” tools constantly break handoffs
- CRM updates happen manually (if at all)
- AI experiments never make it into live workflows
- Weekly pipeline reviews feel more like firefighting instead of optimization

If 2 or more of these sound familiar, you need a GTME.

And if you’re thinking,
"That sounds like the kind of impact I want to have..."

GTM Engineering is one of the few roles growing fast, even in a tough market.
This role sits at the center of AI, systems, and revenue.
And it will only become more and more foundational.

We put everything into the visual below:
The 2026 GTM Engineer Playbook
What the role is, what skills it needs, expected salary and how to prepare for it.

Save it.
Share it with someone who wants to grow into this role.
Tag them below, this could be their next move.👇

Not all GTM partnerships are built the same.
Many get announced, logos get swapped, and nothing changes in how pipeline is built.

The successful ones have one thing in common:
Both sides are building real GTM, not just pitching it.

We’ve worked with lemlist for years, since the early partner program.
What made it work was a shared worldview: 
Outbound isn’t a sales play anymore.
It’s part of the GTM infrastructure, just like your CRM or analytics stack.

Then last year I sat down with Charles Tenot, CEO of lemlist (now a $35M ARR company). 
We shared a deep alignment on where outbound is breaking, and how real operators are rebuilding it.
You can feel that when a team runs their own GTM at the same pressure and pace their customers do.

The note and small award we received recently were a byproduct of that kind of partnership, one where feedback loops, shared pain, and long-term bets matter more than metrics.

Big thanks to Julia Guenier, and the whole lemlist team for operating with that mindset.

Excited for what's coming!
Let’s keep building 🔥

Do you ever stop and ask "Why do people actually buy from us?"
That's the key to finding the best signals.
 
Instead, I get these questions a lot 👇 
"Is hiring a good signal?"
"What intent data should we buy?"
"Which tool has the best triggers?"

Wrong questions.
 
The real insight doesn't come from external signals. It comes from your own closing history.
 
So, before you add another tool, do this:

→ Pull your last 10–20 closed deals and ask one question:
What changed inside the company before they bought?
 
For example, at SalesCaptain, we analyzed our closed deals over the past 4 years.
The pattern that kept appearing: companies who changed their CRO in the last 6 months.
(Within 1–6 months of a CRO change, that's when they're ready to rebuild GTM infrastructure.)
 
What we see across mature GTM teams:

- New CRO/CMO hired → mandate to "fix pipeline"
- Ownership of revenue changes hands
- Shift from founder-led sales to systems
- Pressure to scale without hiring more reps
 
These moments create forced action.
And forced action beats generic "interest" every single time.
 
Here's something GTM teams need to remember:
Signals are hypotheses, not truths.
 
A signal only becomes valuable when you:
1️⃣ Tie it back to why people actually buy from you
2️⃣ Test it across months, not days
3️⃣ See it repeat consistently, not once
 
This is why signal-led GTM isn't about finding the signal.
It's about building a system that:

-> Tests signals continuously
-> Scores them against real revenue outcomes
-> Routes action based on impact, not noise
 
This is how pipeline becomes predictable.
 
This is from the amazing conversation I had yesterday with Ilija Stojkovski (CRO, HeyReach.io) Kaustubh Wadhwa (Product & Growth, Zapmail.ai) and Bojana Petkovic (Ecosystem Lead, HeyReach.io).
 
Here's the link to the full webinar: ﻿https://lnkd.in/dyTbkVyT

P.S. if you want the slides I shared in the webinar, DM me.

What if you treated outbound like a marketing channel?

That’s how we run it at SalesCaptain.
And for GTM teams with a finite TAM, it’s literally a cheat code.

Here’s how you can operationalize it:

✅ Quarterly touchpoints

If your ICP is 5,000 companies, your goal isn't just to "get replies", it’s to stay top-of-mind.
We run outbound like marketing campaigns: built around themes, refreshed quarterly, and optimized for relevance.

Orchestrated with: Clay, and delivered via lemlist and HeyReach.io.

What you can track:
- % of accounts touched this quarter
- Re-engagement from dormant accounts
- Reply trends by persona/topic

✅ Email signals are real-time intent

Opens, clicks, site visits... these are all triggers.
If someone engages, you need to follow up fast.
Sub-60 second replies consistently lead to 2-3X more meetings booked.

Tools: Instantly.ai, Midbound, Clay, n8n, plus Lemlist and Heyreach for outreach.

What you can track:
- Speed-to-lead (How fast you respond after a lead shows intent)
- Signal-to-meeting conversion (% of intent signals that actually turn into booked meetings)
- Channel effectiveness

✅ Outbound needs distribution of insight

We’re not here to “check in.”
Our highest-performing messages offer something useful like frameworks, benchmarks, or patterns the buyer hasn’t seen before.

Research & Personalization via: Claygent, Twain and/or Octave.

What you can track:
- Response rate to insight-led messages
- “This was helpful” kind of replies

Video below from my conversation with Stefan Conic 🙌

Outbound trying to be smart -> Stupid.
Outbound trying to be relevant -> Smart.

Part 2/5 of mistakes you can’t afford in 2026

Your outbound messages fail because you're trying to impress.
Instead of trying to help.
When in reality, winning campaigns are useful, not clever!

Here are some examples of useful messages:

- Lead magnets that are genuinely valuable 
- Insights specific to the buyer’s market, role, or stack 
- Strong offers (often free implementation or teardown) 
- FOMO through hyper-relevance “We’re already working with your top 2 competitors” 

But none of that works if your data’s trash.
You can’t fake context, nor can’t prompt your way to get trust.

When the data’s real, the message writes itself.
Short, relevant, to the point.
And that’s what wins.

Why US companies are winning the GTM execution race, 
and everyone else is playing catch-up

Over the past couple of years, while working with GTM teams across the US and Europe, I kept noticing the same pattern:

Same conferences.
Same tools.
Same markets.
But very different questions.

US teams asked:
“How do we optimize our 30+ Clay workflows?”

Most European teams asked:
“How do we get more leads?”

Clay calls this GTM Alpha; the velocity at which a company can execute go-to-market.
And GTM Alpha is quietly splitting B2B into two camps.

Here’s where people get confused:
→ US leads global AI investment with $109.1B, nearly 12× China and 24× the UK.
→ 95% of businesses globally already use or plan to adopt AI by 2025.

On paper, it seems like everyone’s on equal footing, but they’re not.

Europe often reports higher AI usage:
→ 13.5% of EU enterprises in 2024 vs. ~8.7% of US firms in 2025.

So why is the US still pulling ahead?

Because adoption is not depth!

It’s not whether companies use AI, but how deeply it’s embedded in their GTM system.

-> In the US, organizational AI adoption is ~82%, with 99% of Fortune 500 already onboard.

Most teams start the same way:
AI for writing emails and summarizing calls.

The best teams go further. 
They run GTM with AI:
– Data enrichment
– Intent-based segmentation
– Multi-channel orchestration
– Real-time routing to reps
(Same tools, different outcomes.)

So how do you catch up? ⚠️ 

Start with the foundation.
You don’t need 30 workflows. Just the right ones, in the right order.

Phase 1️⃣: Clean your data
CRM enrichment
Lead routing
Basic scoring
(Most teams skip this, and fail later.)

Phase 2️⃣: Broad ICP outreach
List building from LinkedIn, Google Maps, etc.
AI-powered personalization
Email + LinkedIn sequencing

Phase 3️⃣: Add intent signals
Job changes
Hiring spikes
Competitor followers
Event attendees

Phase 4️⃣: Activate inbound
Visitor ID
Form enrichment
LinkedIn engagement
Pricing page workflows

Phase 5️⃣: Build your ABM stack
Account tracking
Committee mapping
Tool change detection
Expansion workflows

Here's something you need to keep in mind:
-> Despite 78% of orgs using AI in some function,
70–85% of AI projects still fail.

Why?
Because teams jump to Phase 5, without fixing Phase 1.

AI-led GTM drives:
– 3× more site visits
– ~50% larger deals
– 30% faster launches and ~25% workflow gains

Some teams are still debating tools.
Others are optimizing conversion by segment, time-to-MQL, and cost per account.

Stop asking:
“How do we get more leads?”
Start asking:
“How do we orchestrate GTM?”

Thoughts? 👇

You tracked the signal.
You did what you were supposed to do.

Website visit.
Job change.
Engagement spike.
...
So you reached out.
And nothing happened.
No reply, no pipeline!
 
This is where most GTM teams get confused.
Because the problem isn’t that you missed the signal.
It’s that the signal didn’t answer the most important question:

👉 Why now?
 
Your GTM team already has the signals:
Website visits, job changes, social engagement, product usage, and hiring signals.
 
The issue isn’t lack of data.
It’s that signals don’t tell a story on their own.

- A website visit doesn’t mean interest.
- A job change doesn’t mean intent.
- Engagement doesn’t mean readiness.

On their own, these are contextless events.
And what usually happens next is predictable:

- Signals get pushed into Slack.
- Logged in the CRM.
- Tagged inside GTM tools.
But no one defines:
1. what changes because the signal happened
2. who should act
3. how the message should adapt
4. or when not to act at all
So teams react instead of orchestrate.

What the best GTM systems do differently is simple (but not easy):

1️⃣ They combine signals, they don’t chase them
One signal rarely means anything.
Multiple signals, across time, start to explain intent.

2️⃣ They score accounts, not activities
Fit × Engagement × Potential Value.
Not “someone clicked,” but “this account is worth time now.”

3️⃣ They design actions before automation
Signals are inputs, not instructions.
The action depends on where the account actually is.

4️⃣ They protect human effort
Sales and marketing only engage when the system says timing is right.

Everything else gets deprioritized automatically.
That’s when outreach stops feeling random.
and pipeline flows.

I’ll be breaking this down live with Erwan Gauthier VP of Growth at lemlist, including how the team at Lemlist are building signal-led GTM motions going into 2026.

Link to register: https://luma.com/zn8wfvy6

This session will change how you think about signals.

Your next 50 best customers will look a lot like your last 5.
 
We had a client burning $5K/month on cold outbound trying to "expand TAM."
1% reply rate, zero pipeline, team demoralized.
 
I asked them one question: 
"Who are your 10 favorite customers? The ones who get it, move fast, and actually implement?"
 
They sent me the list, we spent 2 days analyzing them.
Then we killed every other campaign they were running.
 
What we did instead:
- Pulled their best 15 customers from Salesforce
- Imported them into Clay
- Used Ocean.io to find 200 companies with the same industry, size, tech stack, and buying triggers
- Built automated outreach mentioning the customers they mirror via lemlist
- Let it run
 
The results:
- 15% reply rate (vs. 1% before)
- $400K pipeline in 90 days
- 4 deals closed in the first 90 days

Same team, same budget.
 
So what changed?
When you target lookalikes, you have an advantage:
- You already know the exact problem they have
- You already know what messaging lands
- You already have proof in their language
- You already know who makes the buying decision
- You already know how long the sales cycle is
 
The mistake most teams make is that they chase "new markets" way too early.

They see their core ICP starting to saturate (or think they do) and immediately pivot to adjacent segments, new verticals, or "enterprise" just because the board asked about it.

Meanwhile, there are 50+ companies exactly like your best customers who haven't heard from you yet.
 
The fastest pipeline growth comes from doubling down on what already works.
 
Here's the exact workflow we run:
Step 1: Export your best 10-15 customers (the ones you'd clone if you could)
Step 2: Import them into Clay
Step 3: Use Ocean.io, Apollo, or Findymail to find lookalikes based on:
Industry
Company size
Tech stack
Growth signals
Location (if relevant)
Step 4: Enrich with decision-makers using Clay's waterfall (Datagma → Apollo → Findymail)
Step 5: Build sequences in lemlist/HeyReach.io mentioning the customer they mirror:
"We recently helped [similar company] in [their industry] solve [specific problem]. Saw you're in a similar space and thought this might be relevant."
Step 6: Let it run, measure, and scale what converts
 
Average result: 3x more pipeline in 60 days, targeting companies they already know how to close.

If you haven't exhausted your core ICP, don't go chasing new markets.
 
If you know your top 10 accounts and want help applying this playbook, DM and I will be happy to help you.

We scraped Google Maps photos of 2,000 bakeries
and used AI to detect bread-making machines 🥖 
Sounds insane, right?
 
But this is exactly the kind of custom signal that’s replacing generic intent data in 2026.
 
Everyone’s buying the same intent data.
Which means everyone’s reaching out to the same prospects,
at the same time,
with the same “personalized” message.
 
Which means you are always standing in the same line with your competition.
 
Here’s what changed our entire GTM approach at SalesCaptain:

We stopped relying on off-the-shelf signals.
and started building our own.
 
Not:
– Hiring intent from ZoomInfo
– Funding announcements from Crunchbase
– Sales Navigator filters everyone else is using
 
Instead, we built signals only we had access to.

Here are some real-life examples from our client work:
 
1. Wellness and self-care software company 💇‍♀️ 

- Scraped Google Maps + websites for salons/spas
- Detected multiple locations or recent expansions
- Identified operators outgrowing spreadsheets/manual tools
- Triggered outreach during operational scaling

Result: 400+ positive replies in 5 months

2. Cybersecurity company 🥷 

– Monitored public breach reports in real time
– Identified relevant security teams
– Reached out while the problem was active

Result: $200K+ ACV meetings in a single quarter

3. Recruitment platform 💼

– Scraped job listings across multiple sources
– Identified companies actively hiring
– Matched HR decision-makers to real demand

Result: 710+ demo calls in 10 months

These aren’t signals you can buy from a vendor.
They’re competitive advantages built from:

– Custom data sources
– AI enrichment of unstructured data
– Community, ecosystem, and event signals

The pattern I see across every high-performing GTM team:
They don’t ask,
“Which intent tool should we buy?”
They ask,
“What data would give us an unfair advantage competitors can’t access?”

Then they build it!

If you want to design custom signals for your market and orchestrate them across sales, marketing, and ops, you know where to find me. 😎

Clay just unlocked super-multichannel with ads.

Not just email + LinkedIn.
The same audience can now be targeted across email, LinkedIn, and ads (LinkedIn, Meta, Google) in a unified way.

Why you should care:

1️⃣  One audience, one system, not separate targeting logic per channel
2️⃣ Prospects see you programmatically across channels, not randomly
3️⃣ You can increase spend and message frequency as signals increase
4️⃣ Website visits, product views, demo signups → more spend
5️⃣ ICP-fit accounts with weaker signals → lighter spend
6️⃣ Outreach and ads are sequenced based on warmth

Instead of managing multiple audiences across multiple platforms,
you control exposure, intensity, and timing from one place.

The warmer the prospect, the more they see you.
The colder the prospect, the less you spend.

This is huge 🔥

ADS IN CLAY. The most exciting new feature of everything Clay has been working on in my opinion is Ads.

We are seeing customers get ~much~ higher match rates than they have today against their audiences on LinkedIn, Meta and Google which is a massive win for performance marketing teams.

Ads platforms as a new export destination in Clay also enables very interesting campaigns. For example now you can:

1. Setup website intent in Clay to deanonymize web traffic
2. Search in Find People for your ICP contacts
3 Enrich them to find their hashed advertising IDs using our ads ID waterfall
4. Create audiences in Ads to run ABM campaigns
5. Convert them deeper into the funnel where you can message them via the various messaging tools in Clay

This is in open beta today for enterprise customers and we are looking for lots of feedback from performance marketers to make this best in class. 

DM me or comment for more.

Founders ask me all the time:
“Which channel should we double down on?”
 
SEO?
Google Ads?
LinkedIn Ads?
Social?
Cold Email?
 
After working with 60+ B2B teams at SalesCaptain, here’s the reality:
👉 Most channels work.
👉 Not all channels work for your stage, deal size, and urgency.
 
So instead of opinions, let’s benchmark 👇
Cost • Targeting Precision • Scalability • ROI • Time to Results
 
📬 Cold Email / Outbound
• Very low cost (tools + time)
• Extremely precise targeting
• Highly scalable
• Very high ROI when done right
• Fast results (1–2 weeks, if you have warmed up inboxes)
 
💰 Google Ads (Search)
• High CPCs
• Great for bottom-funnel intent
• Moderate scalability
• Fast if demand already exists
 
📈 SEO / Content
• High upfront investment
• Long-term scalability
• Massive ROI over time
• Slow to impact (3–6+ months)
 
🎯 LinkedIn Ads
• Surgical B2B targeting
• Expensive
• Moderate scalability
• Strong for awareness + nurture
 
🎥 Social Ads (Meta / TikTok)
• Scalable
• Interest-based targeting
• Better for DTC than niche B2B
 
🤝 Referrals / Partnerships
• Highest conversion rates
• Hard to scale
• Not predictable on their own
 
Cold Outreach wins when:
✅ You know your ICP
✅ Your offer is clear
✅ You want speed and control
✅ You’re building a repeatable engine, not betting on algorithms
 
📊 Save this. Share it with your Marketing Lead.
 
Use it to decide where your next $$$ actually goes.
 
And if you want help designing an Outbound system
that scales without burning cash,
you know where to find me.
 
#coldemail #outbound #b2bsales #gtm #demandgeneration #saasgrowth #revenuegrowth

Closed-lost isn’t a graveyard,
It’s a dataset.

Most teams lose a deal and move on.
We do the opposite:

We turn every closed-lost deal into a future meeting… using the exact reason they said “no”.

Here’s the 8-step workflow we built (we used this with a fintech client last week, and reactivated 3 deals in 8 days).

1) Pull closed-lost from HubSpot
Deal name, close date, close-lost reason, notes, decision maker.

2) Pull the actual buyer context from Gong
First + last call transcript.
Not “AI personalization”… the real objections, timelines, and blockers.

3) Enrich with real signals
Funding, acquisitions, new hires, restructuring, product launches.

4) Generate a reactivation recommendation
Why they said no
What changed
When to re-engage
What angle will land now
What to avoid

5) Turn that into a short email (4-part structure)
Intro → original blocker → why now (signal) → 15-min CTA.

The point is to send the one email that makes the buyer think:
“Yeah… this is actually relevant now.”

Imagine if you’re sitting on 200+ closed-lost deals, how much pipeline you could be generating with this workflow.
If you want a workflow like this built for your team, you know where to find me. 😉

I grew up an athlete. Hockey was my life. I was fortunate enough to live out my childhood dream of playing four years of college hockey. After that, I transitioned into the professional world and landed what I thought was my new dream job at a Fortune 500 company.

As my career took off - promotions, greater responsibilities, and a packed calendar - my fitness started to slip. What I didn’t realize at the time was how much I had relied on the structure, accountability, and support that came with being a high-level athlete. Without that support, staying consistent with my health became harder than ever.

I tried all the things everyone tries: cookie-cutter programs, brutal workout plans, restrictive diets. And while they worked for a few weeks at a time, they were never sustainable. A single work trip, vacation, or missed workout would derail all my momentum.

Everything changed when I stopped guessing and started using data. By learning how to interpret my own bloodwork and build a system around my unique biomarkers, I was finally able to make consistent, long-term progress. I lost fat, built muscle, boosted my energy and confidence - all without sacrificing my career, lifestyle, or freedom.

What emerged from that process became the foundation of Alpha Body System: a data-driven coaching company for high-performing men who want their health to match their professional success.

To date, we’ve helped over 1,000 busy entrepreneurs, executives, and top-performers reclaim control of their bodies and unlock elite levels of performance with a flexible, sustainable approach built around real life.

DM me "PRIME" to get started

Samuel Johnston

Creatine is NOT just a “gym bro” supplement.

Yes, it helps you build muscle, but it also supports brain energy, cognition, and even mood.

Your brain actually stores creatine, which is why it’s been studied for things like mental fatigue and depression.

There’s also research showing benefits for fertility markers like sperm motility (which may or may not be helpful depending on your goals🤣)

It’s one of the most researched, safest, and cheapest supplements on the planet.

If you train hard, think hard, sleep like a normal human (aka not perfectly), or just want to perform better overall, creatine needs to be the foundation of your supplement stack.

—

DM me or comment “READY” if you want my 1:1 help with fat loss, muscle gain, and full lifestyle optimization🤝🏼

Helping high-performing men build elite bodies & optimal health. 1000+ permanent transformations and counting.

Foot placement is everything on leg press.

⬆️ Feet higher → more glutes
↔️ Wider stance → more adductors
⬇️ Feet lower → more quads
🦵 Single-leg → glutes + adductors

Final tip: grab the handles and pull yourself into the seat.

More stability = better reps.

Save this for leg day 💪

—

DM me or comment “READY” if you want my 1:1 help with fat loss, muscle gain, and full lifestyle optimization🤝🏼

Your ability to live the life you want at 60 starts with the choices you make at 30.
But most men wait until something breaks.

→ Type 2 diabetes at 55?
That didn’t start at 50.
It started at 14, sugary breakfasts, ultra-processed food, and daily blood sugar spikes that became “normal.”

→ Burnout at 45?
That didn’t come from one bad year.
It began at 22, when sleep became optional, stress became constant, and rest was replaced with caffeine and willpower.

→ Stroke at 60?
That wasn’t random.
It started at 25, chronic inflammation, alcohol as stress relief, poor recovery, and years of insulin resistance stacking quietly.

→ Loss of independence at 80?
That didn’t happen overnight.
It began at 30, when movement stopped, muscle was ignored, and strength was slowly traded for convenience.

We don’t think in timelines.
We think in today. This week. This quarter.

But the truth is...every small habit you ignore compounds.
And every small habit you build does too.

I coach men in their 30s, 40s, and 50s who feel like they’ve lost time.
And they’re right.

They were told to grind through their 20s.
To push harder in their 30s.
To sacrifice their body to build the business.

Now they’re facing:

→ Low testosterone
→ Gut issues
→ Anxiety
→ Fat gain they can’t reverse
→ A mirror that no longer reflects who they feel like inside

And it’s not “aging.”
It’s accumulation.

So what’s the fix?

It’s not about overhauling your life.
It’s about building now what your future depends on.

→ Walk 10,000 steps per day
→ Eat like your hormones matter
→ Train 3x per week with purpose
→ Prioritize sleep like it’s your best investment
→ Fix the inflammation before it becomes a diagnosis
→ Run bloodwork now—so you don’t wish you had later

Because no man regrets taking care of himself early.
But every man regrets starting too late.

The body you want at 60 is built in your 30s.
And the strength you need at 80 is earned long before then.

If you're a busy exec or entrepreneur ready to drop 20–30 lbs and feel like yourself again…

I'm opening 2 more spots for my 1:1 program this month.

3 hours/week.
No restrictive diet.
Results guaranteed.

📩 DM me “PRIME” if you’re done playing catch-up and ready to start building your future-proof system now.

Result guaranteed.

Rooting for you.

– Sam

When It All Started

There’s a myth floating around that once you hit 30, your testosterone tanks.
The truth? Not quite.

Research shows men’s testosterone levels typically stay fairly steady through their 30s and start to gradually decline around age 40, at roughly 1% per year. 
That means the real play happens before the obvious drop.

Which means what you do in your 30s matters far more than you think.

So it’s not age that tanks your hormones…
It’s your habits.

The late nights.
The stress.
The alcohol.
The visceral fat.
The “I’ll start next Monday.”

By the time most men feel it, they’ve already spent a decade ignoring the root cause.

If you’re in your 30s or 40s, this is your window.

Here are 5 proactive moves to fortify your hormone foundation now, while you still can:

1️⃣ 𝗟𝗶𝗳𝘁 𝗵𝗲𝗮𝘃𝘆 – 3×/week compound moves (squat, deadlift, bench, pull-up) build muscle and protect testosterone.

2️⃣ 𝗢𝗽𝘁𝗶𝗺𝗶𝘇𝗲 𝗻𝘂𝘁𝗿𝗶𝘁𝗶𝗼𝗻 – Hit 1 g of protein per lb of bodyweight. Eat whole, nutrient-dense foods. Calories still matter.

3️⃣ 𝗣𝗿𝗶𝗼𝗿𝗶𝘁𝗶𝘇𝗲 𝘀𝗹𝗲𝗲𝗽 – 7–9 hours a night. Cold, dark room. No screens 90 minutes before bed. Hormones regenerate while you’re asleep.

4️⃣ 𝗠𝗮𝗻𝗮𝗴𝗲 𝗶𝗻𝗳𝗹𝗮𝗺𝗺𝗮𝘁𝗶𝗼𝗻 & 𝗯𝗼𝗱𝘆 𝗳𝗮𝘁 – Excess visceral fat and chronic inflammation accelerate hormonal decline. Walk, reduce booze, improve diet, stay active.

5️⃣ 𝗚𝗲𝘁 𝘆𝗼𝘂𝗿 𝗯𝗹𝗼𝗼𝗱𝘄𝗼𝗿𝗸 𝗱𝗼𝗻𝗲 – Know your testosterone, SHBG, insulin, inflammation markers. Data removes guesswork.

✅ Supplements that work:
- Vitamin D3 + K2
- Magnesium Glycinate
- Zinc
- Omega-3s
- Creatine

✅ Advanced options (when labs confirm it):
- Peptides like BPC-157 or Testalutin for recovery & hormone signaling
- TRT under medical supervision when levels are clinically low

There’s no shame in optimizing your biology.
The problem is pretending “grinding harder” will fix what your blood says is broken.

The strength, energy, and confidence you want at 50 & 60 are built by the choices you make in your 30s & 40s.

📩 I’m on a mission to help high-performing men rebuild their hormones, drop 15–50 lbs, and perform like themselves again.

I’m taking on a few more 1:1 clients at the beginning of February.

📩 DM me “PRIME” and let’s chat.

✔️ Custom nutrition & workout plan
✔️ Bloodwork included
✔️ 3 hours per week

Results guaranteed.

– Sam

The next time you finish lunch or dinner, don’t sit down or go back to your desk.
Do this one thing instead.

Take a 10-minute walk immediately after your last bite.

This Stanford study explains why...

Within about 60 seconds, your body enters a metabolic window called post-meal (postprandial) intervention.

This is when walking pushes blood sugar into your muscles
instead of letting it spike and beat up your arteries.

Wait 30 minutes?
You’ve already missed most of the benefit.

A 2023 Stanford study showed a 10-minute post-meal walk reduced arterial inflammation markers by 43%.

That’s better than most prescription meds.
With zero side effects.

So next time:
• Don’t scroll
• Don’t slump
• Don’t “just check one email”

Walk.

And if you're at home... 

Make sure to help clean the table first so your spouse knows you’re disciplined and considerate 😏

THEN go move.

It’s boring.
But it works.
And almost no one does it consistently.

That’s why most guys stay stuck.

If you want a system that actually fits real life  (work, family, dinners out) and still drops 15–30 lbs…

📩 DM me “PRIME.”

I’m taking on a few more 1:1 clients right now.

— Sam

The right sleep routine can boost testosterone, speed recovery, and sharpen focus.
Here’s the science-backed way to lock it in.

Sleep is the biggest recovery tool you have.
But most people trade it away.

Between work, family, and constant stress, you’re already running on fumes.

Poor sleep =
→ Lower testosterone
→ Higher body fat
→ Slower muscle growth
→ Weaker focus & decision-making

I give my clients this science-backed protocol to fix it:

𝗧𝗵𝗲 10-4-3-2-1-0 𝗦𝗹𝗲𝗲𝗽 𝗦𝘆𝘀𝘁𝗲𝗺

10 𝗵𝗼𝘂𝗿𝘀 𝗯𝗲𝗳𝗼𝗿𝗲 𝗯𝗲𝗱 – Cut caffeine.
Caffeine’s half-life is 5–6 hours. Drink it too late, and it’s still in your system when you’re trying to sleep.

4 𝗵𝗼𝘂𝗿𝘀 𝗯𝗲𝗳𝗼𝗿𝗲 𝗯𝗲𝗱 – End intense exercise.
Late-night heavy lifting spikes cortisol—the stress hormone that keeps your brain wired.

3 𝗵𝗼𝘂𝗿𝘀 𝗯𝗲𝗳𝗼𝗿𝗲 𝗯𝗲𝗱 – Stop eating.
Late meals disrupt deep sleep and blunt testosterone + HGH release.

2 𝗵𝗼𝘂𝗿𝘀 𝗯𝗲𝗳𝗼𝗿𝗲 𝗯𝗲𝗱 – Stop working.
Your mind needs time to detach from problem-solving mode.

1 𝗵𝗼𝘂𝗿 𝗯𝗲𝗳𝗼𝗿𝗲 𝗯𝗲𝗱 – Kill screens.
Blue light blocks melatonin—the hormone that makes you sleepy.

0 𝘀𝗻𝗼𝗼𝘇𝗲 𝗵𝗶𝘁𝘀 – Ever.
You’re not getting “more rest.” You’re fragmenting your sleep and starting the day groggy.

You can’t out-train, out-supplement, or out-caffeinate bad sleep.
Sleep is your performance insurance for your body, brain, and hormones.

Fix your sleep, and everything else falls into place.

I’m getting ready to take on a few more 1:1 clients at the beginning of February.

📩 DM me “PRIME” and let’s chat.

✔️Custom nutrition & workout plan
✔️Bloodwork included
✔️3 hours per week

Results guaranteed.

– Sam

This is what aging looks like when you stop using your body.
These are MRI scans of the same muscle group at similar ages but different lifestyles.

Top image:
40-year-old triathlete
Dense, dark tissue = muscle
Very little white = fat

Middle image:
74-year-old sedentary man
Most of that white? Fat infiltration inside the muscle.
The muscle didn’t “shrink.”
It got replaced.

Bottom image:
70-year-old triathlete
Same age range as the sedentary man.
Completely different tissue quality.

This isn’t aging.

This is disuse.

Muscle doesn’t disappear because you get older.
It disappears because you stop giving your body a reason to keep it.

Your body is always listening.

If you load it → it adapts.
If you don’t → it atrophies.

That white tissue you’re seeing isn’t harmless.
It’s linked to:
• Insulin resistance
• Low testosterone
• Joint pain
• Loss of balance and strength
• Loss of independence

This image proves one thing very clearly:

Age is not the deciding factor. Behavior is.

Here’s how I help clients protect and rebuild muscle as they age:

1️⃣ Lift 3x per week
Compound movements. Short sessions. Enough stimulus to signal “keep this muscle.”

2️⃣ Protein at every meal
Not dieting. Not starving. Feeding tissue that keeps you strong.

3️⃣ Daily movement
Steps. Walks after meals. Low stress. High return.

4️⃣ Recover like it matters
Sleep isn’t optional. Neither is stress management. Hormones don’t thrive under chaos.

5️⃣ Think decades, not weeks
Strength compounds. Weakness does too.

You don’t need to look shredded.
You need to stay capable.

Because the real cost of muscle loss isn’t aesthetics.
It’s dependency.

And the moment you stop training for strength,
you start training for decline.

If you want to future-proof your body instead of reacting later…

📩 DM me “PRIME.”

I’ll help you build a system that keeps muscle where it belongs —
on your frame — for decades.

— Sam

The healthcare system has medications for everything:

• Cholesterol
• Blood sugar
• Blood pressure

But here’s the uncomfortable truth:

Most chronic disease shares the same root cause.

Inflammation.
Hormonal dysfunction.
Metabolic stress.

And none of that starts in a pharmacy.

It starts with what you eat.

Here are the 9 healthiest foods on Earth:

1. Wild-Caught Salmon
Inflammation Control
• Rich in EPA & DHA
• Supports brain, heart, and joint health
• Improves insulin sensitivity

2. Sardines
Omega-3 & Mineral Density
• High omega-3s with low mercury
• Calcium, B12, selenium
• Supports bones, nerves, and metabolism

3. Grass-Fed Steak
Testosterone & Energy Production
• Zinc for testosterone
• Heme iron for oxygen delivery
• B-vitamins for metabolic function

4. Beef Liver
Micronutrient Density
• Vitamin A, B12, folate
• Copper, iron, zinc
• Supports thyroid, hormones, and immunity
(Once per week is plenty)

5. Pasture-Raised Eggs
Hormone & Brain Support
• Cholesterol = hormone production
• Choline for brain function
• High satiety, high protein

6. Shellfish (Oysters, Clams, Mussels)
Thyroid & Testosterone Support
• Zinc, iodine, selenium
• Supports mitochondrial energy
• Improves reproductive and hormonal health

7. Avocado
Hormone & Adrenal Support
• Monounsaturated fats for hormone production
• Potassium for blood pressure control
• Supports cortisol regulation

8. Garlic
Cardiovascular Protection
• Improves blood flow
• Lowers blood pressure
• Anti-inflammatory compounds

9. Berries
Oxidative Stress Reduction
• Polyphenols protect cells
• Support brain and metabolic health
• Improve endothelial function

The problem isn’t that men aren’t trying.

It’s that they’re medicating symptoms instead of fixing inputs.

Fix the inputs.
Hormones stabilize.
Inflammation drops.
Health compounds.

If you’re an executive, founder, or high-performer who wants to:

• Lose 20–35 lbs in the next 90 days
• Fix hormones without guesswork
• Train 3x/week
• Eat a non-restrictive diet you can actually stick to
• Use bloodwork to guide every decision
• Feel sharp, strong, and confident again by April

I’m taking on 3 more 1:1 clients in February

📩 DM me “READY” and let’s have a chat.

I’ll map out EXACTLY how this looks for you from start to finish. 

Results guaranteed. 

Rooting for you. 💪

– Sam

I can’t believe some people still think fruit makes you fat🤦🏻‍♂️

Fruit is actually one of the best foods you can eat if your goal is fat loss.

Most fruits are low calorie, high volume, loaded with water and fiber — meaning they fill you up while keeping calories under control.

If fat loss feels hard, it’s not because of fruit...it’s because you’re under-eating protein or choosing low-volume foods.

—

DM me or comment “READY” if you want my 1:1 help with fat loss, muscle gain, and full lifestyle optimization🤝🏼

In 2026 there are over 5 million men in the U.S. suffering from low testosterone, and most of them have no clue.

Not because they’re weak, getting old, or not doing enough extreme biohacking.

It’s usually simple, unsexy stuff. Carrying too much body fat, living indoors with tanked vitamin D, and destroying deep sleep with late-night scrolling.

Your grandfather didn’t have better genetics. He just wasn’t sabotaging his hormones every single day.

You don’t need steroids or raw liver. You need better inputs, better sleep, and proof via bloodwork.

—

DM me or comment “READY” if you want my 1:1 help with fat loss, muscle gain, and full lifestyle optimization🤝🏼

DM me or comment “READY” for 1:1 fitness coaching🤝🏼

-

Here’s what I’ve seen after coaching hundreds of high-achieving men:

You’re not out of shape because you’re lazy or you have no will power…

It’s because your body has been pushed past its limit for too long without a system to support it.

The late nights.
The business travel.
The skipped meals.
The 6-month stretches where the only workout is walking to your car.

You get away with it in your 20s.

But by 35, it catches up fast.

The solution?

It’s not TRT or Ozempic.
It’s not some detox.
It’s not 75 Hard.

It’s a system built around real data and habits that last.

So that the pain, the fatigue, the gut issues stop running the show.

Here’s what I give my clients to fix the root problem:
✅ 10K+ steps daily
✅ Full blood panels
✅ 3x/week strength training
✅ Supplementation based on actual deficiencies
✅ High-protein, low-friction meals that fit their schedule
✅ Sleep protocols that optimize recovery and testosterone

The result?

They wake up clear.
They train with purpose.
They lead with energy again.

And most importantly?

They feel like themselves again.

This is the real flex.

Not the car. Not the house.
But waking up energized, pain-free, and fully in control of your body.

If you’re a busy exec or entrepreneur ready to drop 20–30 lbs and actually feel like yourself again…

I’m opening 2 more spots for my 1:1 program this month.

✅ 3 hours/week maximum
✅ No restrictive diets
✅ No 2-hour cardio sessions

A data-driven system that works with your demanding lifestyle.

DM me “READY” and let’s build your high-performance body.

Results guaranteed.

– Coach Sam 💪

The most dangerous fat on your body isn’t visible.

It’s visceral fat - the fat surrounding your organs.

And it’s danger because it releases inflammatory compounds that damage your heart, blood vessels, and brain over time.

The good news?

Visceral fat responds fast when you do the basics correctly:

• Small calorie deficit (~250/day)
• Lift heavy 3x/week
• Walk daily or do Zone 2
• Sleep like it matters (because it does)
• Keep alcohol in check

You don’t need extremes.

You need consistency and a plan that fits your lifestyle.

—

DM me or comment “READY” if you want my 1:1 help with fat loss, muscle gain, and full lifestyle optimization🤝🏼

2 in 5 Americans carry it, and it kills 200,000 every year.
Visceral fat is a threat. Here’s how to eliminate it for good:

Unlike the fat under your skin, visceral fat wraps around your organs and pumps out inflammatory chemicals 24/7.

Here’s why visceral fat is a threat:

• Raises LDL, lowers HDL.
• Tanks your testosterone (by up to 60%).
• Increases insulin resistance and blood pressure.
• Spikes your cortisol, wrecking your stress resilience.
• Linked to Alzheimer’s, stroke, heart disease, and type 2 diabetes.

When my executive clients first come to me, they're typically crushing it in business but can't understand why they're:

• Falling asleep in afternoon meetings.
• Unable to lose weight despite "eating clean".
• Forgetting conversations they had yesterday.
• Seeing declining performance across all metrics.

The visceral fat wrapped around their organs is the hidden culprit.

The worst part? 

You don't need to be obese to have dangerous levels of visceral fat.

But here's the good news: 

Visceral fat is the FIRST type of fat your body burns when you start doing things right.

Here's the protocol my clients use to eliminate visceral fat:

1️⃣ Prioritize whole foods
Processed food = visceral fat fuel.

Clean it up:
• Vegetables + leafy greens
• Lean protein (chicken, steak, salmon)
• Whole carbs (rice, sweet potatoes, berries)
• Healthy fats (avocado, olive oil, grass-fed butter)

2️⃣ Train with intention
You don’t need hours of cardio. You need structure.

• 3–4 full-body lifts/week (compound movements)
• Sprint-based cardio 1–2x/week
• Walk 10K steps/day minimum

3️⃣ Fix your sleep
Poor sleep drives cortisol up and testosterone down.
That combo = more visceral fat.

Do this:
• 7+ hours every night
• No screens 1 hour before bed
• Cold, dark, quiet room
• Magnesium + morning sunlight

4️⃣ Run your labs
You can’t out-discipline broken biochemistry.

Bloodwork will show you what’s driving fat storage:
• High cortisol
• Low testosterone
• Elevated CRP (inflammation)
• Insulin resistance

Stop guessing. Start testing.

5️⃣ Cut the liquid calories
Juice, soda, alcohol—they all spike blood sugar and lead to fat gain.

How I view liquids:
• Water first
• Black Coffee 
• Tea unsweetened
• Keep alcohol minimal (2 drinks max/week)

6️⃣ Be consistent. Be patient.
You didn’t gain visceral fat in 30 days.
You won’t lose it in 30 either.

This isn't about gaining six-pack abs. (Which does happen)

It's about eliminating the single biggest threat to your performance and longevity.

I’m taking on a few more 1:1 clients this month.
If you’re ready to rebuild your body and optimize hormones…

📩 DM me “PRIME” and let's chat. 

I'll walk you through the full plan.
✅ 3 hours/week
✅ No restrictive diets
✅ No gym obsession

(Results guaranteed.)

– Sam

Everyone’s talking about peptides, but 99% of people still don’t understand them.

Peptides are not steroids.

Steroids force results by overriding your systems, while peptides are signals that work with your biology.

Think of peptides as messengers that tell your body what to prioritize.

That signaling can support things like tissue repair, fat loss and metabolic health, hormone release, sleep quality, cognitive function, immune resilience, and recovery.

Instead of forcing change, peptides help your body do what it’s already designed to do - just more efficiently.

For research and educational purposes only. Not intended for human or veterinary use. These compounds have not been evaluated or approved by the FDA. Consult a qualified professional before making any health-related decisions.

—

DM me or comment “READY” if you want my 1:1 help with fat loss, muscle gain, and full lifestyle optimization🤝🏼

European men drink alcohol, eat carbs, and smoke.
Yet they’re leaner, healthier, and outlive the average American man. So what gives?

American men aren’t lazy. 
They’re just set up to fail.

Most of my clients are smart, successful, and disciplined.
But they’re also tired, inflamed, and 30+ lbs overweight.

Why?

Because America’s health system doesn’t care if you succeed.

It’s built for profit, not performance.
And compared to Europe, it shows.

Same humans. Different environments. Wildly different outcomes.

Here’s why most European men are healthier (even while drinking wine and eating bread):

1. Food Quality Isn’t Even Close

In America, your “healthy” meal is often loaded with:

• Seed oils
• Artificial sweeteners
• Preservatives banned in Europe

In Europe, food is simple:

• Real ingredients
• Less sugar
• No toxic dyes or additives

They eat fresh. We eat shelf-stable.

2. Portion Distortion

In America, “normal” portions are 2–3x the European size.

We supersize everything:

• Coffee
• Snacks
• Dinner plates

They eat slower. They eat until satisfied.
We eat distracted, rushed, and stuffed.

3. Built-In Movement

In the U.S., most men sit 10+ hours a day.

• Commute.
• Desk.
• Couch.

Then hit the gym twice a week and wonder why fat loss stalls.

In Europe?

They walk to dinner. Bike to work. Movement is built in.

4. Chronic Stress = Chronic Fat

Stress is the new silent killer in the U.S.

And it’s wrecking your hormones:

• Elevated cortisol
• Low testosterone
• Poor sleep and recovery

Europeans take real vacations.
Long lunches. Midday walks. Time off that’s actually off.

Their nervous system gets to breathe.
Yours is on fight-or-flight 24/7.

5. Our Food System Is Rigged

The FDA approves chemicals that other countries banned years ago.

In Europe:
If an ingredient might be harmful, they remove it.

In America:
If it’s profitable, it stays. Even if it’s linked to cancer or hormone disruption.

Bottom line:

You’re not broken.
But your environment is.

If you want elite performance in a system built for sickness, you need to build your own protocol.

Here’s what I give my clients to counter this system:

✅ Walk 10–12K steps/day
✅ Train 3x/week for strength
✅ Sleep 7–8 hours (dark room, magnesium)
✅ Prioritize protein every meal
✅ Cut processed oils + limit snacking
✅ Run full bloodwork and optimize hormones

I’m not here to sell you motivation.
I’m here to design you a system that works.

If you’re a high-performing man who’s tired of playing catch-up with your body…

And you’re ready to lose 15–50 lbs, fix your energy, and actually feel good again…

📩 DM me “PRIME” and let’s talk.

Taking a few more 1:1 clients this month.

Backed by data.
Built for busy men.
Results guaranteed.

– Sam

Everyone says “track your calories”, but nobody actually shows you how to do it.

Well lucky you, because this is the only video you’ll ever need to know how to do it properly.

—

DM me or comment “READY” if you want my 1:1 help with fat loss, muscle gain, and full lifestyle optimization🤝🏼

DM me or comment “READY” if you want to sign up for my 1 on 1 fitness coaching🤝🏼

—

Enjoyed one too many burgers on the weekend? Don’t sweat it.

What ruins your progress isn’t a single off day - it’s quitting the next one.

Here’s how you can bounce back without guilt:

Use “calorie banking” to offset the surplus over the next few days.

If you go 800 calories over your target on Saturday, just take 200 calories off your target for the next 4 days to erase those extra calories.

Fat loss is a weekly game, not a daily one.

Hit your weekly target and keep it moving.

Discipline doesn’t mean perfection - it means knowing how to recover fast.

Comment “PROTEIN” for my full high protein, low calorie recipe guide so you can stop destroying your weight loss progress with the wrong foods🫡

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