Bill Stathopoulos

Founder

👋 I'm Bill, and here's my story:

1. Building SalesCaptain, an Outbound & AI GTM agency for B2B SaaS to $3M+ ARR, while being a digital nomad for 4 years.
2. Authored a book - "Cold Email Secrets"
3. Scaled a Growth Marketing Agency to $1M ARR at the age of 28. Grew the team from 7 to 25+ employees in 3 years. Closed clients like Nestle, Revolut, GE, and the Singapore Airport.
4. Helped multiple startups go from zero to $5M+ revenue in 18 months since 2015
5. Trained 2,500+ Growth Marketers in the last 5 years
6. Built the speakers lineup for Ad World, with 50k+ attendees and 100+ speakers, making it the largest advertising conference in the world
7. Interviewed Seth Godin, Scott Galloway, Arianna Huffington, Rory Sutherland, the CMO of Samsung, the CMO of Hubspot, and 30+ world-class Marketing executives.
8. Published the book “Cold Email Secrets”, the bible of modern Outbound & GTM. 
9. Named “Top Lead Generation Voice” on LinkedIn in 2024
10. Became the Clay Club Host in London, leading a team of 15+ GTM Engineers

What you'll get working with me:
🧲 Your Go-To-Market (aka GTM) Strategy
🏀 Optimize your Marketing channels; make the most of your budget
🏆 Build systems for User Acquisition, Activation, Retention, and Revenue

Peace, love & growth ✌️

Bill

Co-Founder

We build and scale Outbound Sales systems that include multi-channel prospecting, lead response, and our cutting-edge processes to help you build your business.

If I asked you right now:
Who owns pipeline end-to-end in your GTM motion?

If the answer isn’t crystal clear,
that’s a problem.

In many teams, GTM looks like this:

- Marketing runs inbound
- Sales runs outbound
- RevOps fills the gaps

Everyone cares about pipeline.
But nobody owns the full motion.

Does this work? No.

What actually works in 2026 (in practice)

After seeing hundreds of GTM motions up close, one pattern keeps winning:
Inbound, outbound, and signals treated as one system.
Not three separate plays.

Here’s how we make that work 👇

1️⃣ Outbound isn’t just top-of-funnel

Outbound should exist across the entire funnel:
Top: ICP-based awareness (relevant, not clever)
Middle: Signal-triggered follow-ups (timing > volume)
Bottom: Direct offers when buyers are already close

2️⃣ Inbound is not “wait and hope”

Inbound-led outbound means this:
Someone visits your site, attends a webinar, or signs up → you act, instead of letting the lead sit untouched.

Inbound creates interest.
Outbound creates momentum.

3️⃣ Signals don’t create pipeline, ownership does.

Signals only matter if someone is accountable for:
- who acts
- when they act
- and through which channel

No owner = dead signal.

4️⃣ Judge the system by pipeline, not activity

If your dashboards celebrate:
- emails sent
- sequences launched
- campaigns shipped
You’re measuring effort, not outcomes.

The only question that matters:
Is this system producing pipeline predictably?

Between SalesCaptain, HeyReach.io, and Zapmail.ai,
this exact system helped generate ~$25M in revenue.

This is exactly what we’re breaking down live in an upcoming GTM Roundtable, with operators from the 3 companies building these systems every day. I will be speaking with:

Ilija Stojkovski (CRO, HeyReach.io)
Kaustubh Wadhwa (Product & Growth, Zapmail.ai)
Bojana Petkovic (Ecosystem Lead, HeyReach.io)

This isn’t an inbound vs outbound debate.
It’s about how teams are using both to build one coherent revenue motion.

We're meeting live on Zoom, next Tuesday, Jan 27, at 19:00–20:00 EET.
Link to register: https://luma.com/udv8tm4q

If pipeline predictability matters to you this year,
this session will be worth your time.
(come with all your questions).

CEO, SalesCaptain | Clay London Club Lead 👑 | Top lemlist Partner 📬 | Investor | GTM Advisor for $10M+ B2B SaaS

No, your GTM engineer can’t fix your outbound.
Read this before you hire a GTME.

(This is part 1/5 GTM mistakes you shouldn’t carry with you into 2026.)

I was on a sales call this week with a founder who said:
"We hired a GTM Engineer 6 months ago… but our pipeline growth is minimal."
I asked: “What’s your team structure?”
She said: “I have a GTME.”
....

One of the most common GTM mistakes I see:
Founders hire a technical expert, 
and expect them to drive both pipeline and revenue.

It doesn’t work that way.

Here’s what actually works (and how we structure GTM at SalesCaptain):

You need these 3 roles
1️⃣ GTM Strategist: owns strategy (ICPs, messaging, cross-channel orchestration)
2️⃣ GTM Engineer: builds AI/data workflows, connects APIs, scales infra
3️⃣ Full-Stack AEs: convert pipeline, leverage infra, feed insights back

We learned this the hard way:
One person can’t own both strategy and execution.
This is too much switching between contexts, which leads to too many dropped balls.

So we tested different structures till we got it right.

→ We launched campaigns twice as fast
→ Our messaging started resonating better
→ It became easier to see what was actually driving revenue

We’ve helped clients implement the same structure, and the numbers keep proving it right.

So let me ask you this 👇 
How’s your GTM team structured?
How is it working for you?

From my conversation with Milan Savov, on Leaders of Growth podcast (I will add the link in the comments).

When it comes to GTM data, which pill are you taking? 💊

Every GTM team wants the same thing:
A growing pipeline that makes the best use out of your reps' time.

But there are two very different ways to get there.

1. 🟦 Blue Pill GTM:
Buy more lists → Get more leads.

In this path you:
- Buy a CSV from Apollo, ZoomInfo, Cognism,... take your pick.
- Filter by title
- Send 1,000 cold emails.
- Wait for someone to book.
- If replies drop… buy a bigger list.

This path feels productive (more rows, more potential.)
But practically, you get bloated CRMs, irrelevant messaging, and reps spending their time chasing leads.

2. 🟥 Red Pill GTM:
Build a signal-driven pipeline: ICP first → Signals second → Messaging last.

In this path, you:

- Define ICP beyond job titles (think tech stack, hiring motion, headcount trends).
- Layer real-time signals like funding, exec changes, tool adoption, website shifts.
- Enrich with context: How does this company make decisions? What’s likely top of mind this quarter?
- Write emails that answer: Why me? Why now?

When you do this, your first touch feels like a warm intro,
because it is the right message, to the right person, at the right moment.

I don’t know which pill you’ll choose.

What I know is the best GTM operators in 2026 are building living, breathing pipelines.
Ones that update daily, prioritize based on intent, and let you engage buyers before your competitors even realize they’re in-market.

The tools exist.
The data exists.
The process is teachable.
The only question is:

🟦 Keep buying lists?
🟥 Or build a modern GTM system that prioritizes relevance over volume?

#GTM #Outbound #SalesCaptain

GTM Engineering job postings went up 205% in 2025 vs 2024.
Why?

Because revenue teams have reached a breaking point.

They’re not short on tools, AI pilots, or headcount.
They’re short on people who own the system end to end.
That’s what GTM Engineers solve.

They build the infrastructure that makes revenue repeatable, in ways like:

* Turning messy signals into structured actions
* Making outbound workflows scalable across reps
* Connecting tools and data so AI can actually drive outcomes
* Designing systems where pipeline grows instead of resets

How do you know if your team needs a GTME? 🤔 

Here’s what it looks like when the GTM system has no clear owner:

- Each rep runs a different version of the playbook
- “Integrated” tools constantly break handoffs
- CRM updates happen manually (if at all)
- AI experiments never make it into live workflows
- Weekly pipeline reviews feel more like firefighting instead of optimization

If 2 or more of these sound familiar, you need a GTME.

And if you’re thinking,
"That sounds like the kind of impact I want to have..."

GTM Engineering is one of the few roles growing fast, even in a tough market.
This role sits at the center of AI, systems, and revenue.
And it will only become more and more foundational.

We put everything into the visual below:
The 2026 GTM Engineer Playbook
What the role is, what skills it needs, expected salary and how to prepare for it.

Save it.
Share it with someone who wants to grow into this role.
Tag them below, this could be their next move.👇

Not all GTM partnerships are built the same.
Many get announced, logos get swapped, and nothing changes in how pipeline is built.

The successful ones have one thing in common:
Both sides are building real GTM, not just pitching it.

We’ve worked with lemlist for years, since the early partner program.
What made it work was a shared worldview: 
Outbound isn’t a sales play anymore.
It’s part of the GTM infrastructure, just like your CRM or analytics stack.

Then last year I sat down with Charles Tenot, CEO of lemlist (now a $35M ARR company). 
We shared a deep alignment on where outbound is breaking, and how real operators are rebuilding it.
You can feel that when a team runs their own GTM at the same pressure and pace their customers do.

The note and small award we received recently were a byproduct of that kind of partnership, one where feedback loops, shared pain, and long-term bets matter more than metrics.

Big thanks to Julia Guenier, and the whole lemlist team for operating with that mindset.

Excited for what's coming!
Let’s keep building 🔥

Do you ever stop and ask "Why do people actually buy from us?"
That's the key to finding the best signals.
 
Instead, I get these questions a lot 👇 
"Is hiring a good signal?"
"What intent data should we buy?"
"Which tool has the best triggers?"

Wrong questions.
 
The real insight doesn't come from external signals. It comes from your own closing history.
 
So, before you add another tool, do this:

→ Pull your last 10–20 closed deals and ask one question:
What changed inside the company before they bought?
 
For example, at SalesCaptain, we analyzed our closed deals over the past 4 years.
The pattern that kept appearing: companies who changed their CRO in the last 6 months.
(Within 1–6 months of a CRO change, that's when they're ready to rebuild GTM infrastructure.)
 
What we see across mature GTM teams:

- New CRO/CMO hired → mandate to "fix pipeline"
- Ownership of revenue changes hands
- Shift from founder-led sales to systems
- Pressure to scale without hiring more reps
 
These moments create forced action.
And forced action beats generic "interest" every single time.
 
Here's something GTM teams need to remember:
Signals are hypotheses, not truths.
 
A signal only becomes valuable when you:
1️⃣ Tie it back to why people actually buy from you
2️⃣ Test it across months, not days
3️⃣ See it repeat consistently, not once
 
This is why signal-led GTM isn't about finding the signal.
It's about building a system that:

-> Tests signals continuously
-> Scores them against real revenue outcomes
-> Routes action based on impact, not noise
 
This is how pipeline becomes predictable.
 
This is from the amazing conversation I had yesterday with Ilija Stojkovski (CRO, HeyReach.io) Kaustubh Wadhwa (Product & Growth, Zapmail.ai) and Bojana Petkovic (Ecosystem Lead, HeyReach.io).
 
Here's the link to the full webinar: ﻿https://lnkd.in/dyTbkVyT

P.S. if you want the slides I shared in the webinar, DM me.

What if you treated outbound like a marketing channel?

That’s how we run it at SalesCaptain.
And for GTM teams with a finite TAM, it’s literally a cheat code.

Here’s how you can operationalize it:

✅ Quarterly touchpoints

If your ICP is 5,000 companies, your goal isn't just to "get replies", it’s to stay top-of-mind.
We run outbound like marketing campaigns: built around themes, refreshed quarterly, and optimized for relevance.

Orchestrated with: Clay, and delivered via lemlist and HeyReach.io.

What you can track:
- % of accounts touched this quarter
- Re-engagement from dormant accounts
- Reply trends by persona/topic

✅ Email signals are real-time intent

Opens, clicks, site visits... these are all triggers.
If someone engages, you need to follow up fast.
Sub-60 second replies consistently lead to 2-3X more meetings booked.

Tools: Instantly.ai, Midbound, Clay, n8n, plus Lemlist and Heyreach for outreach.

What you can track:
- Speed-to-lead (How fast you respond after a lead shows intent)
- Signal-to-meeting conversion (% of intent signals that actually turn into booked meetings)
- Channel effectiveness

✅ Outbound needs distribution of insight

We’re not here to “check in.”
Our highest-performing messages offer something useful like frameworks, benchmarks, or patterns the buyer hasn’t seen before.

Research & Personalization via: Claygent, Twain and/or Octave.

What you can track:
- Response rate to insight-led messages
- “This was helpful” kind of replies

Video below from my conversation with Stefan Conic 🙌

Outbound trying to be smart -> Stupid.
Outbound trying to be relevant -> Smart.

Part 2/5 of mistakes you can’t afford in 2026

Your outbound messages fail because you're trying to impress.
Instead of trying to help.
When in reality, winning campaigns are useful, not clever!

Here are some examples of useful messages:

- Lead magnets that are genuinely valuable 
- Insights specific to the buyer’s market, role, or stack 
- Strong offers (often free implementation or teardown) 
- FOMO through hyper-relevance “We’re already working with your top 2 competitors” 

But none of that works if your data’s trash.
You can’t fake context, nor can’t prompt your way to get trust.

When the data’s real, the message writes itself.
Short, relevant, to the point.
And that’s what wins.

Why US companies are winning the GTM execution race, 
and everyone else is playing catch-up

Over the past couple of years, while working with GTM teams across the US and Europe, I kept noticing the same pattern:

Same conferences.
Same tools.
Same markets.
But very different questions.

US teams asked:
“How do we optimize our 30+ Clay workflows?”

Most European teams asked:
“How do we get more leads?”

Clay calls this GTM Alpha; the velocity at which a company can execute go-to-market.
And GTM Alpha is quietly splitting B2B into two camps.

Here’s where people get confused:
→ US leads global AI investment with $109.1B, nearly 12× China and 24× the UK.
→ 95% of businesses globally already use or plan to adopt AI by 2025.

On paper, it seems like everyone’s on equal footing, but they’re not.

Europe often reports higher AI usage:
→ 13.5% of EU enterprises in 2024 vs. ~8.7% of US firms in 2025.

So why is the US still pulling ahead?

Because adoption is not depth!

It’s not whether companies use AI, but how deeply it’s embedded in their GTM system.

-> In the US, organizational AI adoption is ~82%, with 99% of Fortune 500 already onboard.

Most teams start the same way:
AI for writing emails and summarizing calls.

The best teams go further. 
They run GTM with AI:
– Data enrichment
– Intent-based segmentation
– Multi-channel orchestration
– Real-time routing to reps
(Same tools, different outcomes.)

So how do you catch up? ⚠️ 

Start with the foundation.
You don’t need 30 workflows. Just the right ones, in the right order.

Phase 1️⃣: Clean your data
CRM enrichment
Lead routing
Basic scoring
(Most teams skip this, and fail later.)

Phase 2️⃣: Broad ICP outreach
List building from LinkedIn, Google Maps, etc.
AI-powered personalization
Email + LinkedIn sequencing

Phase 3️⃣: Add intent signals
Job changes
Hiring spikes
Competitor followers
Event attendees

Phase 4️⃣: Activate inbound
Visitor ID
Form enrichment
LinkedIn engagement
Pricing page workflows

Phase 5️⃣: Build your ABM stack
Account tracking
Committee mapping
Tool change detection
Expansion workflows

Here's something you need to keep in mind:
-> Despite 78% of orgs using AI in some function,
70–85% of AI projects still fail.

Why?
Because teams jump to Phase 5, without fixing Phase 1.

AI-led GTM drives:
– 3× more site visits
– ~50% larger deals
– 30% faster launches and ~25% workflow gains

Some teams are still debating tools.
Others are optimizing conversion by segment, time-to-MQL, and cost per account.

Stop asking:
“How do we get more leads?”
Start asking:
“How do we orchestrate GTM?”

Thoughts? 👇

You tracked the signal.
You did what you were supposed to do.

Website visit.
Job change.
Engagement spike.
...
So you reached out.
And nothing happened.
No reply, no pipeline!
 
This is where most GTM teams get confused.
Because the problem isn’t that you missed the signal.
It’s that the signal didn’t answer the most important question:

👉 Why now?
 
Your GTM team already has the signals:
Website visits, job changes, social engagement, product usage, and hiring signals.
 
The issue isn’t lack of data.
It’s that signals don’t tell a story on their own.

- A website visit doesn’t mean interest.
- A job change doesn’t mean intent.
- Engagement doesn’t mean readiness.

On their own, these are contextless events.
And what usually happens next is predictable:

- Signals get pushed into Slack.
- Logged in the CRM.
- Tagged inside GTM tools.
But no one defines:
1. what changes because the signal happened
2. who should act
3. how the message should adapt
4. or when not to act at all
So teams react instead of orchestrate.

What the best GTM systems do differently is simple (but not easy):

1️⃣ They combine signals, they don’t chase them
One signal rarely means anything.
Multiple signals, across time, start to explain intent.

2️⃣ They score accounts, not activities
Fit × Engagement × Potential Value.
Not “someone clicked,” but “this account is worth time now.”

3️⃣ They design actions before automation
Signals are inputs, not instructions.
The action depends on where the account actually is.

4️⃣ They protect human effort
Sales and marketing only engage when the system says timing is right.

Everything else gets deprioritized automatically.
That’s when outreach stops feeling random.
and pipeline flows.

I’ll be breaking this down live with Erwan Gauthier VP of Growth at lemlist, including how the team at Lemlist are building signal-led GTM motions going into 2026.

Link to register: https://luma.com/zn8wfvy6

This session will change how you think about signals.

Your next 50 best customers will look a lot like your last 5.
 
We had a client burning $5K/month on cold outbound trying to "expand TAM."
1% reply rate, zero pipeline, team demoralized.
 
I asked them one question: 
"Who are your 10 favorite customers? The ones who get it, move fast, and actually implement?"
 
They sent me the list, we spent 2 days analyzing them.
Then we killed every other campaign they were running.
 
What we did instead:
- Pulled their best 15 customers from Salesforce
- Imported them into Clay
- Used Ocean.io to find 200 companies with the same industry, size, tech stack, and buying triggers
- Built automated outreach mentioning the customers they mirror via lemlist
- Let it run
 
The results:
- 15% reply rate (vs. 1% before)
- $400K pipeline in 90 days
- 4 deals closed in the first 90 days

Same team, same budget.
 
So what changed?
When you target lookalikes, you have an advantage:
- You already know the exact problem they have
- You already know what messaging lands
- You already have proof in their language
- You already know who makes the buying decision
- You already know how long the sales cycle is
 
The mistake most teams make is that they chase "new markets" way too early.

They see their core ICP starting to saturate (or think they do) and immediately pivot to adjacent segments, new verticals, or "enterprise" just because the board asked about it.

Meanwhile, there are 50+ companies exactly like your best customers who haven't heard from you yet.
 
The fastest pipeline growth comes from doubling down on what already works.
 
Here's the exact workflow we run:
Step 1: Export your best 10-15 customers (the ones you'd clone if you could)
Step 2: Import them into Clay
Step 3: Use Ocean.io, Apollo, or Findymail to find lookalikes based on:
Industry
Company size
Tech stack
Growth signals
Location (if relevant)
Step 4: Enrich with decision-makers using Clay's waterfall (Datagma → Apollo → Findymail)
Step 5: Build sequences in lemlist/HeyReach.io mentioning the customer they mirror:
"We recently helped [similar company] in [their industry] solve [specific problem]. Saw you're in a similar space and thought this might be relevant."
Step 6: Let it run, measure, and scale what converts
 
Average result: 3x more pipeline in 60 days, targeting companies they already know how to close.

If you haven't exhausted your core ICP, don't go chasing new markets.
 
If you know your top 10 accounts and want help applying this playbook, DM and I will be happy to help you.

We scraped Google Maps photos of 2,000 bakeries
and used AI to detect bread-making machines 🥖 
Sounds insane, right?
 
But this is exactly the kind of custom signal that’s replacing generic intent data in 2026.
 
Everyone’s buying the same intent data.
Which means everyone’s reaching out to the same prospects,
at the same time,
with the same “personalized” message.
 
Which means you are always standing in the same line with your competition.
 
Here’s what changed our entire GTM approach at SalesCaptain:

We stopped relying on off-the-shelf signals.
and started building our own.
 
Not:
– Hiring intent from ZoomInfo
– Funding announcements from Crunchbase
– Sales Navigator filters everyone else is using
 
Instead, we built signals only we had access to.

Here are some real-life examples from our client work:
 
1. Wellness and self-care software company 💇‍♀️ 

- Scraped Google Maps + websites for salons/spas
- Detected multiple locations or recent expansions
- Identified operators outgrowing spreadsheets/manual tools
- Triggered outreach during operational scaling

Result: 400+ positive replies in 5 months

2. Cybersecurity company 🥷 

– Monitored public breach reports in real time
– Identified relevant security teams
– Reached out while the problem was active

Result: $200K+ ACV meetings in a single quarter

3. Recruitment platform 💼

– Scraped job listings across multiple sources
– Identified companies actively hiring
– Matched HR decision-makers to real demand

Result: 710+ demo calls in 10 months

These aren’t signals you can buy from a vendor.
They’re competitive advantages built from:

– Custom data sources
– AI enrichment of unstructured data
– Community, ecosystem, and event signals

The pattern I see across every high-performing GTM team:
They don’t ask,
“Which intent tool should we buy?”
They ask,
“What data would give us an unfair advantage competitors can’t access?”

Then they build it!

If you want to design custom signals for your market and orchestrate them across sales, marketing, and ops, you know where to find me. 😎

Clay just unlocked super-multichannel with ads.

Not just email + LinkedIn.
The same audience can now be targeted across email, LinkedIn, and ads (LinkedIn, Meta, Google) in a unified way.

Why you should care:

1️⃣  One audience, one system, not separate targeting logic per channel
2️⃣ Prospects see you programmatically across channels, not randomly
3️⃣ You can increase spend and message frequency as signals increase
4️⃣ Website visits, product views, demo signups → more spend
5️⃣ ICP-fit accounts with weaker signals → lighter spend
6️⃣ Outreach and ads are sequenced based on warmth

Instead of managing multiple audiences across multiple platforms,
you control exposure, intensity, and timing from one place.

The warmer the prospect, the more they see you.
The colder the prospect, the less you spend.

This is huge 🔥

ADS IN CLAY. The most exciting new feature of everything Clay has been working on in my opinion is Ads.

We are seeing customers get ~much~ higher match rates than they have today against their audiences on LinkedIn, Meta and Google which is a massive win for performance marketing teams.

Ads platforms as a new export destination in Clay also enables very interesting campaigns. For example now you can:

1. Setup website intent in Clay to deanonymize web traffic
2. Search in Find People for your ICP contacts
3 Enrich them to find their hashed advertising IDs using our ads ID waterfall
4. Create audiences in Ads to run ABM campaigns
5. Convert them deeper into the funnel where you can message them via the various messaging tools in Clay

This is in open beta today for enterprise customers and we are looking for lots of feedback from performance marketers to make this best in class. 

DM me or comment for more.

Founders ask me all the time:
“Which channel should we double down on?”
 
SEO?
Google Ads?
LinkedIn Ads?
Social?
Cold Email?
 
After working with 60+ B2B teams at SalesCaptain, here’s the reality:
👉 Most channels work.
👉 Not all channels work for your stage, deal size, and urgency.
 
So instead of opinions, let’s benchmark 👇
Cost • Targeting Precision • Scalability • ROI • Time to Results
 
📬 Cold Email / Outbound
• Very low cost (tools + time)
• Extremely precise targeting
• Highly scalable
• Very high ROI when done right
• Fast results (1–2 weeks, if you have warmed up inboxes)
 
💰 Google Ads (Search)
• High CPCs
• Great for bottom-funnel intent
• Moderate scalability
• Fast if demand already exists
 
📈 SEO / Content
• High upfront investment
• Long-term scalability
• Massive ROI over time
• Slow to impact (3–6+ months)
 
🎯 LinkedIn Ads
• Surgical B2B targeting
• Expensive
• Moderate scalability
• Strong for awareness + nurture
 
🎥 Social Ads (Meta / TikTok)
• Scalable
• Interest-based targeting
• Better for DTC than niche B2B
 
🤝 Referrals / Partnerships
• Highest conversion rates
• Hard to scale
• Not predictable on their own
 
Cold Outreach wins when:
✅ You know your ICP
✅ Your offer is clear
✅ You want speed and control
✅ You’re building a repeatable engine, not betting on algorithms
 
📊 Save this. Share it with your Marketing Lead.
 
Use it to decide where your next $$$ actually goes.
 
And if you want help designing an Outbound system
that scales without burning cash,
you know where to find me.
 
#coldemail #outbound #b2bsales #gtm #demandgeneration #saasgrowth #revenuegrowth

Closed-lost isn’t a graveyard,
It’s a dataset.

Most teams lose a deal and move on.
We do the opposite:

We turn every closed-lost deal into a future meeting… using the exact reason they said “no”.

Here’s the 8-step workflow we built (we used this with a fintech client last week, and reactivated 3 deals in 8 days).

1) Pull closed-lost from HubSpot
Deal name, close date, close-lost reason, notes, decision maker.

2) Pull the actual buyer context from Gong
First + last call transcript.
Not “AI personalization”… the real objections, timelines, and blockers.

3) Enrich with real signals
Funding, acquisitions, new hires, restructuring, product launches.

4) Generate a reactivation recommendation
Why they said no
What changed
When to re-engage
What angle will land now
What to avoid

5) Turn that into a short email (4-part structure)
Intro → original blocker → why now (signal) → 15-min CTA.

The point is to send the one email that makes the buyer think:
“Yeah… this is actually relevant now.”

Imagine if you’re sitting on 200+ closed-lost deals, how much pipeline you could be generating with this workflow.
If you want a workflow like this built for your team, you know where to find me. 😉

3x Founder - Helping Entrepreneurs Master Self-Awareness, Boundaries & Compassion - Amazon Scaling Expert - Sharing Marketing, Mindset & Spiritual Insights - 1x Exit • CEO • 3x Parent

I help overwhelmed CEOs and entrepreneurs find clarity in their business growth, marketing, and team dynamics—because I've been there, too.

At 17, I jumped into managing the online side of a $50,000-a-month business without any experience. I learned everything step-by-step—bookkeeping, marketing, you name it.

I've also walked away from a toxic workplace because my mental health mattered way more than the job.

Taking what I learned, I built and scaled e-commerce brands to over $30 million a year on Amazon. Along the way, I've faced big challenges, including federal lawsuits, that taught me how important it is to set boundaries, trust yourself, and communicate openly.

With 15+ years in e-commerce and digital marketing, I specialize in creating long-term strategies, understanding people, and using AI to grow brands.

My passion? 

Helping entrepreneurs like you become more self-aware, improve your mental health through improving boundaries and compassion, and build strong, healthy teams.

Ready to take your business to the next level without burning out or losing yourself?

Let's talk about marketing, mindset, and how to scale your business while staying true to who you are.

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Binyamin Rutstein

Why is connecting with G-d so complicated?

Many people feel overwhelmed by spirituality.

 They believe, but still feel distant.

This confusion isn’t failure.

 It’s part of how connection works.

At the start of creation, G-d’s presence filled everything.

 There was no separation at all.

But real relationship needs space.

So G-d chose to step back—not to leave,
 but to make room for human choice.

This idea is called Tzimtzum.

 In simple terms, it means:

Space was created so people could exist, choose, and connect freely.

That space allows love.

 But it can also feel like loneliness.

Ego grows there.

 So does the feeling of being alone.

That feeling isn’t a flaw in the system.

 It’s part of the design.

Loneliness is a signal.

 An invitation to reconnect—

by choice, not force.

Practically, this means:

• Notice disconnection instead of judging it

 • Take one small step toward care or honesty

 • Rebuild connection through compassion and clear boundaries

When connection is chosen freely, it becomes real.

Loneliness isn’t rejection.

 It’s space waiting to be filled with love.

#NextSelf #MentalHealth #SelfAwareness

Near and Far

Many people carry a quiet belief:

 “I’m doing this alone.”

But that belief often isn’t accurate —

it’s perceptual.

In physics, scientists describe dark matter as something that makes up most of the universe.

 It can’t be seen directly, yet its effects are undeniable.

Human experience often works the same way.

Support, care, and kindness frequently exist beneath awareness —

especially during stress.

 When nervous systems are overwhelmed, what’s unseen feels absent.

In spiritual language, G-d creates from nothing and conceals His presence so fully that reality appears independent —

even while being continuously sustained.

Two practices help reveal what’s hidden:

Pause during stress.

 Slow breathing signals safety and allows awareness to widen.

Set clear boundaries.

 Boundaries don’t reduce connection —

they regulate it.

Clear boundaries reveal hidden support by allowing connection to flow without overwhelm.

You don’t need constant reassurance to be supported.

 You need clarity.

Connection is already there.

 Boundaries help you feel it.

#NextSelf #MentalHealth #SelfAwareness

Never Alone

Strong, uncontrollable events often trigger fear.

That reaction is natural —

especially during something as destabilizing as an earthquake.

Jewish wisdom reframes this response in a powerful way.

Earthquakes are described as moments meant to awaken awe —

 an emotional state that combines fear with meaning and reverence.

That’s why a blessing is said when they occur:

“Blessed are You, G-d, whose strength fills the world.”

This isn’t denial or distraction.

It’s emotional regulation through meaning.

Fear on its own overwhelms.

Fear paired with perspective becomes awe.

Awe stabilizes the nervous system by:

* placing the self inside a larger context
* reducing helplessness
* restoring connection

A simple practice during moments of fear:

👆 Pause.

✌️ Slow the breath.

👌 Name the blessing.

Fear isn’t the opposite of calm.

It’s often the doorway to it —

when guided correctly.

#NextSelf #MentalHealth #SelfAwareness

Fear, Awe, Serenity

Why does connection feel so hard
 even when people are around?

Loneliness is often misunderstood as isolation.

In reality, it’s usually about inner confusion, not outer absence.

When stress hits, many people react in familiar ways:

defensiveness

shutdown

avoidance

people-pleasing

These aren’t personality flaws.

They’re protection.

What we often call “ego” isn’t arrogance.

It’s fear.

Fear of not being enough.

Fear of losing worth.

Fear of rejection.

The story of Cain shows this clearly.

He offered something and expected approval.

But his fear kept him from seeing that everything he had was already a gift.

The same thing happens when fear drives our reactions today.

We forget our value.

Connection begins to return when awareness replaces fear.

Two simple steps help:

Pause and ask, “Do I feel unsafe or unworthy right now?”

Remind yourself, “I already have enough. I already am enough.”

Healing starts with kind awareness.

And when that happens, connection stops feeling forced
and starts feeling real again.

#NextSelf #MentalHealth #SelfAwareness

Loneliness and Awareness

Many people pray —

 but feel more drawn to comfort, entertainment, or distraction than to G-d.

This isn’t a belief problem.

 It’s an attachment problem.

I know this personally.

I believed.

 I cared.

 I felt gratitude.

But I was more attached to the experience of pleasure
than to its Source.

I was chasing temporary joy
 and overlooking where it came from.

The shift didn’t come from outside.

 No advice, miracle, or influence could do it for me.

It had to come from attention.

I began practicing one simple habit:

 whenever joy appeared, I paused and asked,

 “Who made this moment possible?”

Then I said,
 
“Thank you, G-d, for giving me this joy.”

That pause changed everything.

Over time, my attachment moved from the gift to the Giver.

This isn’t about guilt or withdrawal from pleasure.

 It’s about re-orienting love.

Real joy deepens when appreciation points back to its Source.

#NextSelf #MentalHealth #SelfAwareness

Netflix and G-D

How can a finite human have a real relationship
with an infinite Creator?

A real relationship is not only belief or effort.

It is something that must be felt.

When joy is missing, intimacy often is too —

even if commitment and intention are still present.

Many people care deeply about G-d,
yet feel disconnected or unsure why the relationship feels distant.

The issue is not effort.

It is order.

In Jewish thought, G-d is both Father and King.

Love alone does not create joy with a King.

Awe must come first.

Awe is the awareness that G-d is infinite —

beyond time, beyond threat —

and yet our choices still matter because we live inside the moment He creates.

When this awareness reaches the emotional level,
it produces three honest feelings:

sadness from distance
fear from responsibility
wonder from goodness

These emotions are not errors.

They are how hiddenness is felt by a human being.

G-d hides His greatness so relationship can be chosen freely.

When we name these feelings instead of avoiding them,
distance turns into connection.

Humility is not approval-seeking or perfection.

It is honesty.

When awe returns, closeness follows.

When closeness returns, joy returns.

And joy is the sign
that intimacy is alive again.

If there’s no joy in the relationship, intimacy isn’t really happening.

Joy returns when awe returns.

#NextSelf #MentalHealth #SelfAwareness

A Real Relationship

What if saying no wasn’t resistance —

but a spiritual practice?

Many people who feel overwhelmed aren’t lacking discipline or care.

They’re leaking energy.

Here’s a helpful frame:

Your body is the wick.

Your soul is the flame.

Your choices are the oil.

When we say yes too often — 

out of guilt, fear, or pressure —

we don’t fuel the flame.

We exhaust the wick.

Boundaries are not withdrawal.

They are regulation.

Every intentional limit you set:

preserves energy
restores clarity
and allows your inner fire to burn cleanly

Many people fear boundaries will damage relationships.

In reality, unclear boundaries are what lead to resentment and burnout.

A simple check before responding:

Is this choice adding oil to my flame —

or just consuming what’s left?

Boundaries don’t reduce impact.

They make it sustainable.

#NextSelf #MentalHealth #SelfAwareness

Saying NO

For a long time, I felt emotionally numb.

I wasn’t disconnected from life.

 I was functioning.

But emotionally, something was muted.

I used to see numbness as a problem to fix.

 Over time, I understood it differently.

Numbness is often a protective response.

 It appears when the nervous system has learned that feeling too much is unsafe.

It’s not indifference.

 It’s regulation through shutdown.

This matters in work, leadership, and relationships.

People who seem disengaged are often protecting themselves, not lacking care.

Change doesn’t come from pushing people to “feel more.”

 It comes from safety.

When safety grows, feeling returns naturally.

Numbness isn’t the opposite of engagement.

 It’s a pause that asks for understanding.

#NextSelf #MentalHealth #SelfAwareness

Numb

Why does love feel clear some days, and distant on others?

Many people interpret this fluctuation as a problem —

 as evidence that connection is unstable or unreliable.

In reality, love itself is often stable.

 What changes is capacity.

Clarity tends to show up when:

the nervous system is regulated
attention is available
emotional load is lighter

Distance tends to appear when:

stress is high
survival responses are active
the system is overloaded

This doesn’t mean love weakened.

 It means the channel is busy.

We often confuse felt access with actual presence.

In relationships, leadership, and personal growth, this misunderstanding creates unnecessary doubt.

 People question commitment instead of checking capacity.

Love doesn’t require constant emotional clarity to be real.

 It requires consistency through changing internal states.

Understanding this distinction allows relationships to mature —

 without panic, pressure, or false conclusions.

#NextSelf #MentalHealth #SelfAwareness

Clarity of Love

Your brain hates unfinished tasks. 

That’s why open questions stay loud. 

It’s called the Zeigarnik Effect. 

Jeff Bezos leaves problems open. 

Joe Rogan leaves thoughts unfinished. 

Not by accident — because unresolved questions keep the mind engaged. 

Winners don’t rush answers. 

They sit with the question.

 #ZeigarnikEffect #EntrepreneurMindset #MindsetShift #DeepThinking #HighPerformance

Before Jack Ma built Alibaba, he had no money, no proof, no certainty — only belief. 

He convinced 17 people to quit safe jobs. 

When everything collapsed, he trusted himself. 

That belief led to a $20M investment from Masayoshi Son. 

Most entrepreneurs don’t fail because of bad ideas. 

They fail when uncertainty makes them stop trusting themselves. 

#EntrepreneurMindset #SelfBelief #StartupTruth #Founders #Leadership

⭕️ Emotional immaturity means you don’t yet have words for your own feelings…

so you hand them to other people.

Sometimes it’s small and innocent:

“I like this version of the song, so obviously you do too.”

And sometimes it’s destructive:

you start projecting your fear, shame, or sadness onto someone else until they’re carrying emotions that were never theirs.

Like when shame says, “I’m not enough,”

and instead of naming that insecurity, you say to a partner:

“You don’t care about me… you probably want someone else.”

Or when sadness says, “I feel alone,”

and instead of sharing that loneliness, you accuse:

“You’re emotionally distant… you never support me.”

And sometimes projection looks silent, the freeze/flight response:

you shut down, withdraw, and disappear,

projecting your fear by making the other person feel unsafe or unwanted.

It can happen in parenting, too. ⭕️

A parent feels shame, “I’m overwhelmed… I’m failing.”

But instead of processing that pain, they say to the child:

“Why do you always embarrass me? You make everything difficult.”

The child becomes the mirror for the parent’s unspoken emotions,

carrying shame that never belonged to them.

Here’s the turning point:

You stop projecting the moment you learn to offer compassion to the feeling inside you.

And self-compassion begins with listening,

listening to your sadness, your fear, your shame,

so they stop reaching for someone else to hold them.

Self-compassion gives your emotions a place to land
so they don’t have to land on other people.

Maturity is learning to feel what’s yours instead of making others feel it for you.

#generationaltrauma #psychology

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Developed and built an aromatherapy brand through the Amazon marketplace from 0-30m+ annual revenue.

Maple Holistics

Kabbalah teaches that creation began through ten energies.

To allow independence, the light was given anonymously.

 The source was hidden.

Over time, each energy developed a sense of self —

 ego.

That ego was too heavy.

 The vessels shattered.

Our world is built from those fallen sparks.

One of those energies is leadership.

When leadership is misaligned,
 it becomes control and abuse.

Abuse is not power.

 It is unresolved, unhealed energy being passed forward.

Victims are never responsible for abuse.

Healing happens through:

awareness of the pattern

self-compassion that affirms pain

boundaries that stop harm

Over time, and only after safety, forgiveness may follow.

Even those stuck in abusive thinking
 can raise their sparks
 when they stop hiding, face reality,
 and choose compassion, truth, and limits.

Every spark lifted
 restores leadership to its original purpose:

 being a channel for goodness and care.

#NextSelf #MentalHealth #SelfAwareness

Broken Vessels

Growth doesn’t happen while you’re pushing.
 It happens after you pause.
Busy doesn’t always mean progressing.
 Rest isn’t weakness — it’s strategy.
Because the ones who never stop…
 often never grow.
#GrowthMindset #EntrepreneurLife #WorkSmart #HighPerformance #RestToGrow #BusinessReels

Personal refinement doesn’t come from pushing harder.

When your system feels threatened, thinking narrows.

Decisions get rushed.

Responses get sharp or avoidant.

But awareness changes the sequence.

First you see the pattern.

Then it loosens.

With more clarity, responsibility becomes simpler.

Not heavier.

Simpler.

#NextSelf #MentalHealth #SelfAwareness

Awareness Creates Choice

⭕️ Anger wants change,

sometimes in you,

sometimes in the world around you.

Narcissism twists that anger into hatred,

and hatred doesn’t want change,

it wants destruction. ⭕️

Because when someone can’t face their own shame,

they attack anything that threatens to expose it.

#SpiritualWisdom #JewishWisdom #narcissisticabuseawareness

⭕️ Intense guilt doesn’t mean you’re bad.

It means you want connection, relationship,

and a part of you wants to take responsibility but responsibility requires clarity, not overwhelm.

Here’s the mistake many people make:

they try to reconnect while drowning in guilt.

And guilt is too overwhelming to let you think clearly
or choose a healthy compassionate boundary.

Here’s a practice that may work:

1️⃣ Practice 45 seconds of compassion for the other person, like:

“Their experience matters.”

This relaxes your defensiveness.

2️⃣ 30 seconds of self-compassion.

“My feelings make sense too. My life matters”

This stops the guilt from turning into shame.

3️⃣ Repeat: compassion → self-compassion → compassion.

Back and forth, like breathing.

Why?

Because when both sides are allowed to exist,

your nervous system relaxes enough

to make a boundary without feeling like you’re abandoning anyone.

⭕️ Guilt is the pain of wanting connection,

and responsibility is the way you make that connection real.

But responsibility only works when it’s shaped by compassion and boundaries.

This practice helps get you there.

And sometimes guilt isn't a call “to connect.”

It means “grieve this.”

If repair isn’t possible, mourning is what lets your system let go.

#CompassionInAction #NextSelf #guiltfree

Stop thinking. 

Trust feelings over facts. 

Skip the math. 

Chase shortcuts. 

Follow advice without context. 

You’ll stay busy, but nothing will compound. 

#entrepreneurmindset #foundertruths #businesslessons #startupreality

⭕️ Survival mode makes you think.

Freedom lets you connect.

Survival mode shows up in different ways:

Fight, you use your mind to stay in control.

Flight, you overthink to stay ahead and avoid.

Freeze, you shut down emotionally and hide in your thoughts.

Fawn (people pleasing), you analyze people so you won’t be rejected.

Different patterns, same message from the body:

“Stay safe. Don’t get too close.”

And it works:

Thinking creates distance, and in danger, distance protects you.

Intellect is also needed for a relationship to begin. ⭕️

It’s the beginning of awe, the part of you that tries to understand something greater, G-d’s greatness.

Intellect opens the door.

Trust lets you walk through it.

Because deeper awe doesn’t come from thinking,

it comes from intimacy, from showing up with honesty and healthy curiosity.

This is why emotional maturity can’t grow in survival mode.

Your system is too busy surviving to grow.

Emotional maturity begins when survival stops running your life,

 when trust becomes possible, and intimacy becomes safe.

#spirituality #JewishWisdom #traumahealing

⭕️ In the World to Come, children will grow up in a world with no fear and no shame.

Everything will feel safe from the beginning.

But to understand how big unconditional love really is,

they will still need to learn what darkness used to be. ⭕️ 

And the teachers will be us,

the people who lived through it.

We’re the ones who knew what it felt like to struggle,

to hide our feelings,

to heal slowly,

to learn compassion and boundaries the hard way,

to choose goodness when it wasn’t easy. ⭕️ 

We won’t teach them pain.

We’ll teach them appreciation.

We’ll teach them trust.

We’ll teach them how love with boundaries used to heal people’s emotional worlds.

And that will make their joy and awe deeper,

and their innocence stronger,

without ever having to suffer. ⭕️ 

#SpiritualWisdom #kabbalah #gratitude

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The Battle

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Binyamin Rutstein

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The Battle

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Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Bill Stathopoulos's LinkedIn Performance

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