Bill Barry

IgniteGTM

I provide strategic consulting and leadership for Silicon Valley startups and enterprises, specializing in AI infrastructure and go-to-market (GTM) execution. With deep expertise across networking hardware, cloud, edge computing, and AI/ML infrastructure, I architect scalable GTM programs that accelerate rapid market entry, strategic positioning, and category-defining growth. 

Leveraging a trusted network of advisors, partners, and industry leaders, I help businesses navigate complex ecosystems by activating strategic relationships and uncovering hidden opportunities. I work closely with leadership teams to connect the dots others miss—turning 1+1 into 10—whether launching new products, entering verticals, or scaling AI-driven infrastructure. My approach is relentlessly focused on clarity, velocity, and value creation, ensuring that visionary ideas translate into market traction and sustainable growth.

Chief Executive Officer

INFRACORE LLC

As Co-Founder and Partner at Infracore, I lead GTM strategy and execution integrating land, power, capital, and go-to-market strategy into a single execution layer.

My focus is driving platform growth, strategic partnerships, and market activation. I work directly with developers, off-takers, and capital providers to bring high-impact sites online faster — and connect them to real demand through exclusive industry events, GTM programs, and curated buyer networks.

- Platform design across site origination, GTM, and capital strategy
- Activation of AI-native campuses through joint ventures and structured deals
- Market exposure via the AI INFRA Summit, CXO roadshows, and targeted campaigns
- Ecosystem development with hyperscalers, GPU providers, and data infrastructure buyers

Co-Founder & Partner

GarbleCloud

GarbleCloud offers powerful data security & privacy-enhancing capabilities to individuals and businesses who use the cloud. GarbleCloud technology offers a holistic security and operational framework that is easy to use, and one that works across multiple cloud platforms without compromising their functionality. It allows end users greater control of how their data and information flow through cloud applications, besides determining what entities can access their data.

Chief GTM Advisor

Inflect

Focus on Go-to-Market strategy, organizational scale, and expanding platform & infrastructure ecosystems.  Connecting data center service providers to w3 communities to accelerate the expansion of decentralized infrastructures.

VP of Sales & Strategic Alliances

PacketFabric

PacketFabric redefines how companies procure, consume, and manage their network connectivity services. Leveraging an innovative, entirely automated SDN-based network architecture and the latest in optical and packet switching technology, PacketFabric enables dynamic, real-time connectivity services between major carrier-neutral colocation facilities at terabit-scale. 

In this role I manage and oversee all strategic initiatives between PacketFabric & Cisco Systems. I am responsible for driving programs and projects from R&D to joint product integrations, collaborating with Cisco counterparts to conceptualize, create services and collaborate on a GTM strategy.   Then engage with Channel partner ecosystems (VARs, SIs, MSPs, Agents) in service creation, partner enablement, and joint sales & marketing strategies.   Notable programs: Webex Edge Connect

VP of Strategic Alliance

Serro

Responsible for managing team integrations to broader organization.

General Manager (Post Merger to Rahi)

Accountable for transforming Serro from a boutique System Integrator to a network consulting firm focused on proprietary and open source network SDN/ NFV infrastructure and design. Led overall business operations, including P&L management, annual budgets, legal accountability & customer engagement.

KEY ACHIEVEMENTS
★ Restructured engineering and global NOC operations to minimize Op-ex and improve ongoing customer support while enabling ticket system migration into SFDC Service desk.

★ Implemented new processes and revitalized internal departments to maximize operational efficiency Notable projects: Chevron, Boeing, LAX, Netflix, PayPal, FireEye, Juniper, Snapfish, Calix, and Wish.com.

I was in charge of reporting to the CEO, developing and executing key strategic initiatives, and formulating/growing the go-to-market functions of Serro, including partner relations, business development, marketing, sales operations and vendor management.

Executive Vice President, Go To Market 

Nexusguard

NEXUSGUARD is a leading cloud-based Distributed Denial of Service (DDoS) security solutions provider fighting malicious internet attacks by specializing in developing and providing the best cybersecurity solutions for diverse clients. I was responsible for leading GTM and Operational Expansion into the US market and for securing San Francisco office space and GA staff while recruiting top sales, technical, and executive talent in preparation for an M&A event.

KEY ACHIEVEMENTS
★ Played an integral part on the senior leadership team, thereby heading multiple facets of business operations that supported the execution of Nexusguard’s global growth initiatives. 

★ Created a new service provider product for the DDoS mitigation space while acting as a product/solution evangelist for investors as well as media and analyst relations.

★ Opened new partnerships with regional internet service providers in the Latin America and EMEA Regions, while designing, planning, and managing Go-To-Market strategies and heading the Global Channel and Alliance program.

Executive Vice President, Global Strategy

I was accountable for reporting to the CEO and COO, developing and executing key strategic initiatives while expanding and managing the sales and marketing team to amplify the DDoS mitigation business globally.

KEY ACHIEVEMENTS
★ Led the GTM organization from a team of three to 40 across eight countries, and established short- and long-range sales goals, thereby monitoring achievement and taking action as needed to ensure sales targets were met.

★ Collaborated to develop and lead the company’s prospect and demand generation strategy, ensuring the maximization of revenue streams, margins, and profit.

★ Devised and streamlined a comprehensive commercial model for related departments to optimize the customer lifecycle, and advanced territory plans and quota assignment for all geographic areas.

VP of Global Sales & Marketing

Responsible for establishing the starting sales and marketing organization.   

*  Designed sales & business processes on top of Salesforce.com, including an automated proposal system to allow large complex customizable scope of work proposals. 
*  Established key OEM partnerships and started a formal revenue pipeline of opportunities 
*  Created starting marketing messaging architecture and created all general content.

Director of Business Development 

Nuezra

NUEZRA is a privately-held, self-funded company that provides IT support and consulting for businesses - ranging from small start-ups to large enterprises - while catering to the unique needs of customers via end-to-end solution services.  I was in charge of reporting to the CEO and leading business operations to grow from an SMB MSP to a Data Center VAR while building the brand and establishing key OEM/distributor partnerships to enhance the product portfolio.  

KEY ACHIEVEMENTS
★ Worked with key customers on effective IT solutions within the Web 2.0 and F1000 space, and headed a marketing and new business development team to launch an IT service product focused on recurring revenue.

★ Administered and managed channel strategies alongside valued OEM partners - including Cisco, Juniper, Dell, and Force 10 - and implemented processes/sales operations infrastructure that boosted productivity and efficiency.  

★ Designed and oversaw Salesforce.com CRM with additional tools in marketing automation (Genius.com, Marketo), document automation (Conga), and data management (Informatica).

Director of Sales & Marketing

Hula Networks

Sales Director who helped build and motivating the sales team in producing predictable and repeatable sales success.  

•Hired, managed and trained junior account manager new to the industry  
•Created and implemented processes, systems and sales infrastructure that helped boost salesforce management efficiency.
•Managed and maintained OEM channel relationships and business development events. 
•Assisted with executive channel strategy duties with regards with product portfolio and partnerships
•Maintained consistent individual sales revenue growth year over year

Sales Director

Provided networking hardware solutions to IT managers and network engineers.  Specializing Cisco, Juniper, Foundry, Extreme, Force10 and Shoretel. Prospected & managed international and domestic accounts from start to finish.  

•Outperformed all current and historical account managers in revenue and GP expectations in the first year.  
•Managed account relationships, including client consultation and needs analysis, techincal research, and delivery logistics of solutions. 
•Promoted to grow and lead sales team

Sales Manager

GTM Strategy & Business Development | Alliances | Investor Relations | Cloud & SaaS | Cybersecurity

I drive growth and market leadership for enterprise and deep-tech innovators by building go-to-market strategies that connect technical breakthroughs with commercial success. At IgniteGTM, I lead my team to architect and execute client programs that capture attention, accelerate adoption, and unlock new revenue. 

With deep experience across AI infrastructure, cloud, and data center ecosystems, I help leadership teams navigate scale, transformation, and new market entry with clarity and precision. My approach is people-first, analytical, and relentlessly focused on operational excellence—enabling clients to solve complex problems, activate ecosystems, and achieve repeatable traction. 

Let’s connect if you’re ready to ignite your next phase of growth.

As the head of business development and strategy for our GTM advisory team, my focus is on early-stage companies, particularly those in the seed to series A stage. I specialize in guiding these companies through their critical path to revenue operations, formulating winning strategies, and forging impactful partnerships that drive growth and success.

My team and I have a proven track record of working closely with startups to understand their unique challenges and opportunities and leveraging our deep expertise to design and execute tailored solutions that drive results. Through a combination of cutting-edge technologies, innovative strategies, and expert guidance, we help our clients accelerate their growth trajectory and achieve their business goals.

Vanco

TDD, Playwright, C#, Azure, Cosmos, Postman, API Test, UI Test, CI/CD, Gherkin, and Specflow

Software Development Engineer in Test

EPS-Engineering Partner Solutions

As an advisor in operations for a nearshore software development company, my job is to provide strategic guidance on optimizing processes, improving efficiency, and ensuring the alignment of operational practices with the company’s overall goals.

Operations Manager Advisor

Jüsto

-Expanded the QA team from two to sixteen highly skilled QA Engineers.
-Designed and executed a 100-day program to identify and promote top-performing candidates as QA Leads.
-Developed an efficient QA process that maximized testing coverage across all environments while optimizing resource allocation and minimizing impact.
-Aligned the QA team with the company's overall vision and mission.
-Standardized QA processes that could be scaled to support other teams within the company.
-Established clear career paths for each QA team member and monitored their progress.
-Coordinated staffing efforts to ensure the team had the resources needed to meet quality targets.
-Fostered a culture of experimentation and quick iteration to enable the team to learn and improve rapidly.
-Instituted a hiring process for the QA area to ensure that only the most qualified candidates were selected.
-Provided ongoing training and technical development opportunities for team members to enhance their skills and knowledge.
-Introduced a "shift left" testing culture to enable earlier detection and prevention of issues across all development teams.
-Assisted the CTO in managing product releases to ensure that quality standards were met.
-Created an internal mentorship program to facilitate knowledge-sharing and improve the skills of the QA team.
-Reported directly to the CTO to ensure alignment with company strategy and priorities.
-Established effective communication channels with the product team to optimize testing processes.
-Conducted a comprehensive 360-degree evaluation of the QA team to identify areas for improvement and optimize team performance.

QA Manager

Density Labs

-Implemented a system that enabled the Hiring team (MX) and Sales team (USA) to achieve the company's profit goals effectively. -Oversaw management of the US-based Sales team to drive revenue growth and profitability. 
-Established realistic sales goals and created an integrated system that aligned Marketing and Sales efforts to close B2B deals. 
-Optimized the company's principal business processes to improve efficiency, productivity, and profitability. 
-Established a new department, named People and Culture, to promote and reinforce the company's culture, vision, values, and mission among all employees. 
-Represented the company as an ambassador at various technology events in both Mexico and the USA to build brand awareness and promote business growth. 
-Led the development and implementation of internal digital products used by different areas of the company, such as HR, Finance, and Engineering. 
-Developed an effective hiring process that streamlined recruitment efforts and reduced the time to fill positions to less than two months. 
-Managed the COO budget on a quarterly basis in close collaboration with the CFO to ensure financial stability and support business growth.

Chief Operating Officer (COO)

Digitt

QA and Product Owner

Logiciel

-Collaborate with the development team to establish and define the end-to-end development process. 
-Establish and configure environments to facilitate the execution of the quality assurance (QA) process. 
-Managed test plans and effectively addressed issues for all projects. 
-Educate the entire team on the QA process and actively contribute to the implementation of unit, functional, and integration testing. 
-Partner with the UX team to conduct research and create wireframes, prototypes, storyboards, and final designs.

QA & Product Consultant

Agave Lab

Create and define QA process
Integrate process of QA and work with the management team to integrate with the sprint
Setup environment for testing
Test in parallel internal and external projects
Prepare content 
Create and document the process to have a functional way to handle automation and the documentation of the test plan and make it work together.

Sr. QA Engineer

KaraoKulta Game Studios

-Process Definition
-Scrum implementation
-Improve QA process in web apps, mobile apps and videogames.
-Analysis of UX in apps

QA Engineer Consultant

BluStor PMC, Inc.

-Define QA process for the Engineering team
-Create test plan for Android App / Firmware / Bluetooth 
-Agile 
-Functional Testing 
-Bug Tracking
-QA Management
-Identify product enhancements
-Expose potential risks
-Integration Testing
-Mobile Testing

OneLogin, Inc.

Problem solving
Attention to detail and follow process for quality
Automation tests for mixed technology environments
Agile/Scrum
Windows Server and Linux operating systems, general networking, general SaaS concepts
Acceptance and Unit Testing with modern methodologies and tools (e.g. TDD / BDD /etc)
Execute manual QA to necessarily supplement automated QA
Team player
Carefully track testing coverage, understand and communicate what has been tested, and identify/expose gaps
Identify common or trending issues in production to be added to existing test coverage

A transformational leader in software quality and operations, I leverage 10+ years of experience to drive impactful results. My unique blend of expertise – from building high-performing QA teams (Jüsto) and optimizing operations as a COO (DensityLabs) to hands-on QA engineering – allows me to see the big picture and deliver innovative solutions. I'm passionate about fostering collaborative environments, championing a 'shift left' mentality, and building products that exceed expectations.  Seeking opportunities to lead and scale quality organizations, drive efficiency, and cultivate a culture of excellence. Let's connect to explore how I can bring my vision and execution to your team

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The Battle

Bill Barry

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