Bill Barry

IgniteGTM

I provide strategic consulting and leadership for Silicon Valley startups and enterprises, specializing in AI infrastructure and go-to-market (GTM) execution. With deep expertise across networking hardware, cloud, edge computing, and AI/ML infrastructure, I architect scalable GTM programs that accelerate rapid market entry, strategic positioning, and category-defining growth. 

Leveraging a trusted network of advisors, partners, and industry leaders, I help businesses navigate complex ecosystems by activating strategic relationships and uncovering hidden opportunities. I work closely with leadership teams to connect the dots others miss—turning 1+1 into 10—whether launching new products, entering verticals, or scaling AI-driven infrastructure. My approach is relentlessly focused on clarity, velocity, and value creation, ensuring that visionary ideas translate into market traction and sustainable growth.

Chief Executive Officer

INFRACORE LLC

As Co-Founder and Partner at Infracore, I lead GTM strategy and execution integrating land, power, capital, and go-to-market strategy into a single execution layer.

My focus is driving platform growth, strategic partnerships, and market activation. I work directly with developers, off-takers, and capital providers to bring high-impact sites online faster — and connect them to real demand through exclusive industry events, GTM programs, and curated buyer networks.

- Platform design across site origination, GTM, and capital strategy
- Activation of AI-native campuses through joint ventures and structured deals
- Market exposure via the AI INFRA Summit, CXO roadshows, and targeted campaigns
- Ecosystem development with hyperscalers, GPU providers, and data infrastructure buyers

Co-Founder & Partner

GarbleCloud

GarbleCloud offers powerful data security & privacy-enhancing capabilities to individuals and businesses who use the cloud. GarbleCloud technology offers a holistic security and operational framework that is easy to use, and one that works across multiple cloud platforms without compromising their functionality. It allows end users greater control of how their data and information flow through cloud applications, besides determining what entities can access their data.

Chief GTM Advisor

Inflect

Focus on Go-to-Market strategy, organizational scale, and expanding platform & infrastructure ecosystems.  Connecting data center service providers to w3 communities to accelerate the expansion of decentralized infrastructures.

VP of Sales & Strategic Alliances

PacketFabric

PacketFabric redefines how companies procure, consume, and manage their network connectivity services. Leveraging an innovative, entirely automated SDN-based network architecture and the latest in optical and packet switching technology, PacketFabric enables dynamic, real-time connectivity services between major carrier-neutral colocation facilities at terabit-scale. 

In this role I manage and oversee all strategic initiatives between PacketFabric & Cisco Systems. I am responsible for driving programs and projects from R&D to joint product integrations, collaborating with Cisco counterparts to conceptualize, create services and collaborate on a GTM strategy.   Then engage with Channel partner ecosystems (VARs, SIs, MSPs, Agents) in service creation, partner enablement, and joint sales & marketing strategies.   Notable programs: Webex Edge Connect

VP of Strategic Alliance

Serro

Responsible for managing team integrations to broader organization.

General Manager (Post Merger to Rahi)

Accountable for transforming Serro from a boutique System Integrator to a network consulting firm focused on proprietary and open source network SDN/ NFV infrastructure and design. Led overall business operations, including P&L management, annual budgets, legal accountability & customer engagement.

KEY ACHIEVEMENTS
★ Restructured engineering and global NOC operations to minimize Op-ex and improve ongoing customer support while enabling ticket system migration into SFDC Service desk.

★ Implemented new processes and revitalized internal departments to maximize operational efficiency Notable projects: Chevron, Boeing, LAX, Netflix, PayPal, FireEye, Juniper, Snapfish, Calix, and Wish.com.

I was in charge of reporting to the CEO, developing and executing key strategic initiatives, and formulating/growing the go-to-market functions of Serro, including partner relations, business development, marketing, sales operations and vendor management.

Executive Vice President, Go To Market 

Nexusguard

NEXUSGUARD is a leading cloud-based Distributed Denial of Service (DDoS) security solutions provider fighting malicious internet attacks by specializing in developing and providing the best cybersecurity solutions for diverse clients. I was responsible for leading GTM and Operational Expansion into the US market and for securing San Francisco office space and GA staff while recruiting top sales, technical, and executive talent in preparation for an M&A event.

KEY ACHIEVEMENTS
★ Played an integral part on the senior leadership team, thereby heading multiple facets of business operations that supported the execution of Nexusguard’s global growth initiatives. 

★ Created a new service provider product for the DDoS mitigation space while acting as a product/solution evangelist for investors as well as media and analyst relations.

★ Opened new partnerships with regional internet service providers in the Latin America and EMEA Regions, while designing, planning, and managing Go-To-Market strategies and heading the Global Channel and Alliance program.

Executive Vice President, Global Strategy

I was accountable for reporting to the CEO and COO, developing and executing key strategic initiatives while expanding and managing the sales and marketing team to amplify the DDoS mitigation business globally.

KEY ACHIEVEMENTS
★ Led the GTM organization from a team of three to 40 across eight countries, and established short- and long-range sales goals, thereby monitoring achievement and taking action as needed to ensure sales targets were met.

★ Collaborated to develop and lead the company’s prospect and demand generation strategy, ensuring the maximization of revenue streams, margins, and profit.

★ Devised and streamlined a comprehensive commercial model for related departments to optimize the customer lifecycle, and advanced territory plans and quota assignment for all geographic areas.

VP of Global Sales & Marketing

Responsible for establishing the starting sales and marketing organization.   

*  Designed sales & business processes on top of Salesforce.com, including an automated proposal system to allow large complex customizable scope of work proposals. 
*  Established key OEM partnerships and started a formal revenue pipeline of opportunities 
*  Created starting marketing messaging architecture and created all general content.

Director of Business Development 

Nuezra

NUEZRA is a privately-held, self-funded company that provides IT support and consulting for businesses - ranging from small start-ups to large enterprises - while catering to the unique needs of customers via end-to-end solution services.  I was in charge of reporting to the CEO and leading business operations to grow from an SMB MSP to a Data Center VAR while building the brand and establishing key OEM/distributor partnerships to enhance the product portfolio.  

KEY ACHIEVEMENTS
★ Worked with key customers on effective IT solutions within the Web 2.0 and F1000 space, and headed a marketing and new business development team to launch an IT service product focused on recurring revenue.

★ Administered and managed channel strategies alongside valued OEM partners - including Cisco, Juniper, Dell, and Force 10 - and implemented processes/sales operations infrastructure that boosted productivity and efficiency.  

★ Designed and oversaw Salesforce.com CRM with additional tools in marketing automation (Genius.com, Marketo), document automation (Conga), and data management (Informatica).

Director of Sales & Marketing

Hula Networks

Sales Director who helped build and motivating the sales team in producing predictable and repeatable sales success.  

•Hired, managed and trained junior account manager new to the industry  
•Created and implemented processes, systems and sales infrastructure that helped boost salesforce management efficiency.
•Managed and maintained OEM channel relationships and business development events. 
•Assisted with executive channel strategy duties with regards with product portfolio and partnerships
•Maintained consistent individual sales revenue growth year over year

Sales Director

Provided networking hardware solutions to IT managers and network engineers.  Specializing Cisco, Juniper, Foundry, Extreme, Force10 and Shoretel. Prospected & managed international and domestic accounts from start to finish.  

•Outperformed all current and historical account managers in revenue and GP expectations in the first year.  
•Managed account relationships, including client consultation and needs analysis, techincal research, and delivery logistics of solutions. 
•Promoted to grow and lead sales team

Sales Manager

GTM Strategy & Business Development | Alliances | Investor Relations | Cloud & SaaS | Cybersecurity

I drive growth and market leadership for enterprise and deep-tech innovators by building go-to-market strategies that connect technical breakthroughs with commercial success. At IgniteGTM, I lead my team to architect and execute client programs that capture attention, accelerate adoption, and unlock new revenue. 

With deep experience across AI infrastructure, cloud, and data center ecosystems, I help leadership teams navigate scale, transformation, and new market entry with clarity and precision. My approach is people-first, analytical, and relentlessly focused on operational excellence—enabling clients to solve complex problems, activate ecosystems, and achieve repeatable traction. 

Let’s connect if you’re ready to ignite your next phase of growth.

As the head of business development and strategy for our GTM advisory team, my focus is on early-stage companies, particularly those in the seed to series A stage. I specialize in guiding these companies through their critical path to revenue operations, formulating winning strategies, and forging impactful partnerships that drive growth and success.

My team and I have a proven track record of working closely with startups to understand their unique challenges and opportunities and leveraging our deep expertise to design and execute tailored solutions that drive results. Through a combination of cutting-edge technologies, innovative strategies, and expert guidance, we help our clients accelerate their growth trajectory and achieve their business goals.

Grace Fellowship Church

Assistant Pastor - Discipleship

Signal

➤	Lead team responsible for selection and development of new franchise owners
➤	Analyze market opportunities to optimize franchise territory size and location
➤	Work with existing franchise owners to maximize growth potential and financial return
➤	Assist buyers and sellers in executing franchise ownership transfers

Sr. Director - Franchise Development

Masport Inc.

➤	Full P&L responsibility for small industrial manufacturing & distribution business. 
➤	Developed and led execution of strategic and financial business plans. 
➤	Overhauled Finance team, reduced overhead costs, improved margins and grew profitability.

President, General Manager

Cummins Inc.

➤	Led team providing market insights for $4.5B Power Systems business unit.
➤	Provided research, industry analysis & long-term forecasts on six market segments.
➤	Analyzed future technology trends to inform product development.

Market Insights Leader

➤	Managed capital budget and spearheaded branch facility new-build/remodeling projects.
➤	Reduced OSHA recordable injury rate by 50% over 3 years.
➤	Managed team of 17 employees across 5 corporate functions, supporting 30 sites.

Regional Vice President of Business Improvement

➤	Identified growth opportunities & created segment strategies driving new revenue.
➤	Developed improvement ideas and led Six Sigma projects, slashing costs by $1M annually.
➤	Built community involvement program, achieving 65% employee engagement in 1st year.

Director - Strategy and New Business Development

➤	Executed M&A and Strategy projects within Cummins global distribution channel.
➤	Chairman’s Award for Quality winner - Top 1% of company-wide Six Sigma projects.
➤	Led all aspects of complex 4-country joint venture project (analysis, negotiations, due diligence).

Mergers and Acquisitions Manager

➤	Led M&A negotiations for several distributor joint ventures and acquisitions.
➤	Managed remote finance teams for entities with combined sales ~$150M annually.
➤	Controller and finance functional excellence leader for Latin America distribution region.

Finance Director - Latin America

➤	Led financial planning, forecasting, analysis & reporting function for Distribution Business Unit.
➤	Briefed BU President and Cummins senior leadership on Distribution BU financial results.
➤	Wrote detailed reports for Board of Directors, Investor Relations, and employee communications.

Financial Planning and Analysis Manager

➤	Cut Past Dues by 50% on $1B open A/R balances, lowering DSO by 3 days & avoiding write-offs.
➤	Led consolidation of credit, collections & invoicing functions to single shared service center.
➤	Built strong team of 5 salaried and 30+ hourly employees serving multiple business units.

Accounts Receivable Manager

Celadon Group Inc.

➤	Within 6 months, collected $2M of aged receivables (avoiding at least $500K in write-offs).
➤	Drastically reduced Past Due receipts by 50% on difficult-to-collect customer accounts in Mexico.
➤	Led remote team performing credit & collections function in Mexico offices.

Assistant Credit Manager

I lead the franchise development team that helps potential owners evaluate and understand our brand while enabling growth of current Signal partners. Outside of Signal, I’m a pastor and seminary student, active in Christian ministry.

READY TO TALK?
🗓Schedule a call with me at  https://calendly.com/mwasson-signal88/30min

ABOUT SIGNAL
Signal is the world’s leading security franchise. The company was founded in 2003 in Omaha, Nebraska, and has transformed the security industry through the mobile patrol model, technology, and franchising. With nearly 200 franchises located in 5 countries, each territory is independently owned by local security experts who truly care about the communities they serve. Rooted in our Core Values and driven by a promise of innovation and transparency, Signal's mission is to “provide peace of mind to pursue passion in life.”

taplio

The Battle

Bill Barry

Matthew Wasson, MBA, MTS

Followers

Posts

Engagements

Likes

Ready to grow your LinkedIn presence?