BT Solutions Group

C-level expertise and perspective—without the full-time cost, hiring risk, or bandwidth strain.

I help founders, owners, and investors fix what’s broken, unlock growth, and build what’s needed to scale—faster, smarter, and leaner.

Who I Work With
✅ Startups with traction
✅ SMBs hitting ceilings—$1M to $10M
✅ Companies at $10M to $30M looking to reach $50M to $100M
✅ Founder-led orgs ready to scale
✅ PE & VC firms needing hands-on execution, EBITDA growth & value creation

As a Fractional COO and Advisor, I work in two ways:
• Hands-on leadership — stepping in as operator, integrator, or execution partner
→ 5–20 hours/week · 2–4 clients max · Monthly retainers
• Strategic advisory — providing clarity, planning, and decision-making support
→ 5–10 hours/month · 4–8 clients max · Monthly retainers

When needed, I scale through my trusted network—bringing in the right experts for Tech, HR, IT, Sales, Supply Chain, and more.

 Areas I support most:
🔹 Ops, Sales, Biz Dev, HR, Org Design, P&L, and Value Creation
🔹 Full P&L oversight—forecasting, modeling, KPIs, cost control, and funding readiness

Key Accomplishments
✅ Scaled a CPG distribution business from $0 to $100M ARR
✅ Reduced $20M in leases by 90% & turned $15M fleet liability into $2M profit
✅ Built GTM & investor-ready financials for startup beverage brand
✅ Created GTM plan for $10M Food Company 
✅ Cut costs 28% & grew subscribers 14x for $4M wellness e-com brand
✅ Built ops roadmap for $15M SaaS startup
✅ Ran in-house agency ops—brand, digital, content, and media

How I Drive Results
✔ Remove bottlenecks & unlock scale
✔ Strategic & financial leadership—P&L, KPIs, capital
✔ Build scalable systems & execution discipline
✔ Drive growth through GTM, sales, and business development

🔧 The OPTICS System™
Works with any framework (incl. EOS) to:
• Diagnose constraints
• Uncover growth levers
• Build scale-ready infrastructure
• Align teams & drive execution

📩 Let’s get you fixed.

Real work. Real results.

Fractional COO/Operator | Founder & CEO

Snake River Spirits

Investor-Led Turnaround | Fractional COO → F/T CEO & Board Member

Brought in by major investors to fix execution, cut costs, and reposition this liquor company after it burned through $12M in funding with no clear path forward. Transitioned from Fractional COO role to CEO and took full P&L ownership to drive profitability and restore investor confidence.

🔹 Key Wins:
✅ 2X EBITDA Growth – Increased margins through cost-cutting & operational efficiencies
✅ $2M in cost reductions – Eliminated waste & streamlined operations
✅ 2X revenue growth – Repositioned business to own key markets
✅ 2X new retail & distributor placements – Strengthened key relationships
✅ Secured $6M in new funding ($3M debt / $3M equity) – Backed by turnaround execution
✅ Expanded product portfolio – Launched innovation pipeline to drive future growth
✅ Fully restored investor confidence

💡 Proven expertise in value creation, financial strategy, and investor-driven turnarounds. Today I apply these hard-won experiences and skills towards being a Fractional Ops & Strategic Growth leader for startups, SMBs & investor-backed companies.

President and CEO/Board Member

Catapult Partners

COO & Strategic Growth Advisor | Value Creation for Investor-Backed Businesses ($0-$30M)

Led turnarounds, repositioning, and operational scaling across five investor-backed companies, including three startups and two SMBs ($10M & $30M ARR). Focused on driving efficiency, structuring growth, and advising on financial strategy and P&L management to improve forecasting, controls, and profitability—leading to investor confidence.

🔹 Key Wins From Select Engagements:
✅ 2X EBITDA growth – Expanded margins through cost optimization & operational efficiencies
✅ 30% efficiency gains – Cut waste, streamlined execution, and improved scalability
✅ 42% revenue growth – Scaled operations & negotiated growth-driving contracts
✅ Implemented 5X scalable infrastructure – Built CRM, ERP, BI systems for growth
✅ Led market repositioning – Expanded customer base & improved margins

🔹 Industries these companies operated in:
CPG & Beverage | E-Commerce | Supply Chain & Distribution | Health & Beauty | Medical Device

💡 Proven value creation—optimizing operations, driving EBITDA growth, and maximizing enterprise value. Today I apply these hard-won experiences and skills towards being a Fractional Ops & Strategic Growth leader for startups, SMBs & investor-backed companies.

COO  

We Pack Logistics

COO | Multi-Industry SMB Leadership (7 Companies, $100M+ Revenue, Family-Owned Businesses)

Led transformation across seven SMB & LMM businesses (including We Pack Logistics) under the HWH parent company, driving significant growth, profitability, and operational efficiency while overseeing P&L, financial strategy, and capital allocation across diverse industries.

🔹 Select Achievements:
✅ 3X revenue growth & 90% EBITDA increase – Diversified customer base and offerings while optimizing operations, streamlining processes & reducing inefficiencies
✅ 40% profitability boost – Diversified client base & secured Fortune 500/global contracts
✅ 20% efficiency gains – Digitally transformed operations (ERP, WMS, TMS, CRM), improving inventory accuracy & reducing errors

🔹 Industries these businesses operated in:
Food & Beverage | CPG & Distribution | Logistics & Supply Chain | Manufacturing & Contract Packaging | Warehousing, Engineering & Construction

💡 These experiences provided the equivalent of a "PHD" in operating SMBs and shaped my expertise in fixing, scaling, and optimizing businesses—experience I now bring to startups, SMBs & investor-backed companies as a Fractional Ops and Strategic Growth leader.

President of We Pack Logistics & COO of HWH Companies (Holding Co.)

Talking Rain Beverage Company®

Sales & Distribution Expansion | Sparkling Ice

Led sales growth during explosive expansion, scaling distribution and optimizing retail authorizations for national reach.

✔ 10X+ revenue growth – Built a 130-distributor network, streamlining national sales
✔ Reorganized & scaled sales team to align operations with surging demand
✔ Secured key retail placements, strengthening distribution partnerships

💡 Helped Sparkling Ice transition from a regional brand to a nationally recognized market leader.

Director of Sales

Red Bull

Pioneering Red Bull’s U.S. Distribution Model

One of the first U.S. employees at Red Bull, pioneered the company-owned distribution model, scaling operations, and leading P&L for three high-growth distribution businesses.

🔹 Key Achievements:
✔ Built & scaled two distribution businesses, growing from $0 to $30M and $3M to $40M ARR
✔ Optimized operations & increased EBITDA 2-3X through efficiency & profitability improvements
✔ Developed infrastructure & best practices that fueled national expansion

💡 This experience shaped my passion and expertise for building, scaling, and optimizing businesses and GTM strategies —skills I now apply as a Fractional Ops & Strategic Growth leader.

General Manager

Fractional Executive Leader / Advisor / Consultant

🚀 I’ve built and scaled businesses from $0 to $100M.

Now I help founders, owners, operators, and investors grow companies in the $0–$30M range — faster, leaner, and smarter.

As a Fractional COO / Operator & Advisor, I help businesses scale by fixing what’s broken, unlocking what’s next, and building what’s needed — across ops, sales, biz dev, org design, execution, EBITDA, and value creation.

💡 Who I Work With

✅ Startups with early traction trying to scale
✅ SMBs hitting a ceiling — what worked at $1M is breaking by $10M
✅ Companies pushing toward $30M — what got them here won’t get them to $50M or $100M
✅ Founder-led businesses looking to step out of the weeds
✅ PE & VC firms needing a trusted operator across portcos — bringing clarity, execution, EBITDA growth & value creation

🔧 My proprietary OPTICS System™ plugs directly into a business to: 

• Uncover bottlenecks
• Identify untapped growth
• Build the infrastructure, accountability, and execution needed to scale
• Reposition the company and provide a clear GTM plan

It works alongside any framework — including EOS — to accelerate progress and bring strategy to life.

🧠 Strategy + Execution = Results

Most consultants deliver frameworks with no follow-through.
Most operators execute but can’t design scalable strategy.
I do both — and make sure they work together.

✔ Strategic planning, positioning & growth clarity
✔ Execution, systems & accountability
✔ Biz dev, sales team buildout & GTM that drives revenue

🛠 How I Drive Results

✔ 360 audits & execution roadmaps
✔ Operational clarity + team alignment
✔ GTM execution & revenue acceleration
✔ EBITDA growth, value creation & margin expansion
✔ P&L, forecasting & capital planning
✔ EOS-compatible — I can plug into or alongside any system
✔ I step in as a true Integrator when needed

📊 Industry Experience

🛒 CPG & Beverage — Built national distributor networks. Led GTM, sales, ops, and growth for brands like Red Bull, Sparkling Ice, Alani Nu, and Prime.
📦 E-commerce, Fulfillment & Marketing — Scaled subscription ops, overhauled fulfillment, led in-house marketing agencies and external partners, and tied brand + media to revenue.
🏭 Manufacturing, Supply Chain & Commercialization — Oversaw and scaled manufacturing companies, restructured production floors, and led product dev, sourcing, co-manufacturing, logistics, pricing, trade marketing & distribution — from idea to shelf.

📩 If growth is stalling, ops are messy, or scale feels out of reach — let’s fix it.

Real work. Real results.

Bill Mattoon

40+ Linkedin Money-Making-Influence Resources I Toxic Boss Immunity I Frequency of INFLUENCE: ETHICAL PERSUASION I $20k Brain-Based Sales System | HarvardX Neuroscience Research I Keynote 🎤 I X-Microsoft I Captain ⛵

$20k Monthly Brain Based Sales System Without Chasing the "Yes"

You know the feeling:
😳 Your brain lights up with “What if they think I’m pushy?” the second you open a DM.
😬 You’d rather post and pray the right people find you than risk being ghosted.
😅 You tell yourself that if you were really good, clients would just show up.

You don’t want to fake connection just to pitch.
You want sales that feels human. Real conversations, not pressure tactics.

You’re not bad at sales.
Your brain is just protecting you.

The amygdala flags rejection as danger.
Your prefrontal cortex freezes.
And boom hesitation, overthinking, silence.

That’s where my work comes in.
I teach the Neuroscience of No-Pressure Sales so you can sell with calm confidence instead of fear.

No scripts. No manipulation.
Just science, psychology, and simple tools to retrain your nervous system so selling feels natural again.

When your brain is relaxed, your authenticity returns.
You stop pitching and start connecting.
Outreach stops feeling like an intrusion and starts feeling like service.

This is sales made easy for coaches who hate selling.

✨ Ways to get started with me:

✅ If you're a coach DM me "Butter"
✅ If you're a business owner DM me "Butter"
✅ If you're a sales leader DM me "Butter"
✅ Attend my next workshop for FREE BRAIN BASED SALES SECRETS. https://forms.gle/HvTRDEZEuu7bgQEF8
✅ Subscribe to the Be Like Butter Bugle: Weekly brain hacks for resilience and influence. https://synaptic-solutions.kit.com/newsletter

Personal interests: 
- Captain ⛵️ 
- Recovering Sugar Addict 🍭 
- Trash TV consumer 🗑️

Sales Coach | Toxic Boss Coach | Neuroscience Coach | Executive Coach | Master Behavioral Strategist | Speaker | Advisor | Expert | 7 figures | Virtual Speaking | Sales Performance Brain Hacker | Mindset Coach I Corporate Trainer I Influence I Key Note Speaker

🧠 Shannon Smith, J.D., M.S. 🚀

Rest is not the opposite of innovation

It’s the doorway to it.

Most people try to generate ideas
 by staying constantly engaged.

❌ More meetings.
❌ More input.
❌ More stimulation.

The brain adapts by staying reactive.

Alert.
Scanning.
Responding.

That state produces output.
It doesn’t produce originality.

Creativity depends on something quieter.

When the brain isn’t processing external demands,
the default mode network activates.

This network links memory,
imagination,
and future planning.

It’s the system that recombines ideas
without you consciously directing it.

But it only turns on
when the brain isn’t overloaded.

When the parasympathetic system activates,
neural noise decreases.
Energy shifts inward.
Associations strengthen.

That’s when insight feels effortless.
Not because you tried harder.
Because you stopped interrupting the process.
No rest, no recombination.
No recombination, no innovation.

Here’s how to give your brain space to create:
1️⃣ Create input-free windows
 Silence allows internal networks to activate.
 Less consumption = more synthesis.

2️⃣ Stop mid-problem
 Leave space before resolution.
 The unconscious continues integrating.

3️⃣ Prioritize sleep as strategy
 During sleep, the brain consolidates patterns.
 Tomorrow’s clarity builds overnight.

Innovation isn’t forced.
It emerges when the brain has enough space
to connect what it already knows.

PS: When do your best ideas arrive?

Try out my new DM Coach
https://lnkd.in/gk_NSrcA

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👉 Follow 🧠 Shannon for neuroscience-backed insights
♻️ Share this if you want to help others grow

Innovation isn’t a talent

It’s a regulated brain.

When your nervous system is agitated,
your thinking becomes rigid.

Under stress, the brain prioritizes efficiency.

It narrows options.
It relies on old pathways.
It chooses what worked before.

That keeps you safe.
It doesn’t move you forward.

Cognitive flexibility lives in the prefrontal cortex.
And the prefrontal cortex goes offline under threat.

When the brain is calm, a different pattern emerges.

Neural networks communicate more fluidly.
Distant associations strengthen.
Perspective widens.

Calm brains compare.
Stressed brains conclude.

Innovation requires the ability to hold multiple possibilities
 without collapsing into the first one.

That capacity expands
when the parasympathetic system is active.

Heart rate steadies.
Cortisol lowers.
Executive function sharpens.
In that state you think differently.

Here’s how to increase cognitive flexibility:
1️⃣ Slow your exhale before big thinking
 Longer exhales activate vagal tone.
 Regulation restores executive function.

2️⃣ Ask “What else could be true?”
 This interrupts default pathways.
 Flexibility increases with alternative generation.

3️⃣ Shift state before strategy
 Walk. Stretch. Change posture.
 Physical regulation precedes mental agility.

You don’t innovate by pushing harder.
You innovate when your brain is calm enough
to see more than one path.

PS: Do your best ideas come when you’re calm?

Video Credit: Unknown

Amazing NeuroDM Coach - Check it out here ->>
https://lnkd.in/gk_NSrcA

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👉 Follow Shannon for neuroscience-backed insights
♻️ Share this if you want to help others grow

Shannon Smith

Innovation doesn’t come from adding more ideas

It comes from disrupting old ones.

Your brain is a prediction machine.

It runs patterns.
It favors familiarity.
It repeats what has worked before.

That’s efficient.
It’s not innovative.
When environments stay the same,
the brain conserves energy.

Neural pathways strengthen around habit.
Cognitive shortcuts deepen.
New signals get filtered out.

Innovation requires interruption.
When the brain encounters novelty,
dopamine increases.
Attention sharpens.
Learning circuits activate.

Prediction errors force updating.
Old maps loosen.
New associations form.

Without novelty, the brain optimizes.
With novelty, the brain reorganizes.

No disruption, no rewiring.
No rewiring, no innovation.

Here’s how to intentionally spark it:
1️⃣ Change inputs, not effort
 Read outside your field.
 Expose your brain to unfamiliar patterns.

2️⃣ Ask better constraint questions
 “What would make this impossible?”
 Constraints stretch neural flexibility.

3️⃣ Shift environments physically
 New surroundings activate orientation networks.
 Fresh context triggers fresh thought.

Innovation isn’t about trying harder.
It’s about giving the brain a reason to update.

PS: When was the last time you disrupted your own patterns?

Video Credit: Unknown

PLUS! New DM NeuroCoach here --> 
https://lnkd.in/gk_NSrcA
(Its really, really good, try it out)

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👉 Follow Shannon for neuroscience-backed insights
♻️ Share this if you want to help others grow

Innovation doesn’t happen when everything makes sense

It happens when you can sit in what doesn’t.

Most people rush to resolve ambiguity.
❌ Pick a direction fast.
❌ Close the loop.
❌ Reduce uncertainty.

The brain loves certainty.

Ambiguity activates threat circuitry.
The amygdala flags the unknown.
Cortisol rises.
The mind searches for the quickest stable answer.

That stabilizes you.
It doesn’t evolve you.

Innovation requires holding competing ideas
without collapsing into one too soon.

When the prefrontal cortex stays regulated,
it can tolerate cognitive dissonance.
It can compare models.
It can simulate alternatives.

That capacity is called cognitive flexibility.
And it’s trainable.
If the nervous system stays calm,
contradictions become data.

Tension becomes creative fuel.
Unfinished thoughts get room to mature.

No tolerance for tension, no transformation of ideas.

Here’s how to build innovation capacity:
1️⃣ Delay resolution
 When you feel urgency to decide, pause.
 Time expands cognitive flexibility.

2️⃣ Name the competing truths
 Hold both perspectives visibly.
 The brain integrates better when contrasts are explicit.

3️⃣ Regulate before debate
 Calm physiology increases perspective-taking.
 Innovation collapses under threat.

Breakthroughs rarely come from the first clean answer.
They emerge when the brain feels safe enough
to stay with complexity.

PS: Do you rush to clarity, or can you sit in ambiguity?

Video Credit: Unknown 

Amazing NeuroDM Coach - Check it out here ->>
https://lnkd.in/gk_NSrcA

---------------------------------------------------------------
👉 Follow Shannon for neuroscience-backed insights
♻️ Share this if you want to help others grow

Original ideas rarely come from pressure.

They come from pattern disruption.

Most people try to innovate 
by pushing the same thinking harder.

❌ More analysis
❌ More meetings
❌ More brainstorming

But the brain doesn’t generate novelty
by repeating familiar patterns.

It generates novelty by breaking them.

The brain is a prediction machine.
Your neural pathways are built from repeated experiences.

The more something is repeated,
the more automatic the pathway becomes.

Efficient.
Fast.
Predictable.
But also…
Rigid.

Innovation requires the brain
to step outside those default pathways.

That process is called cognitive shifting.

The anterior cingulate cortex
detects when existing patterns fail.

It flags conflict.
That moment of friction is where creativity begins.

But most people shut that signal down.
They revert to familiar thinking.
They defend old models.
They protect what already works.

The brain stabilizes.
The idea dies.
Real innovators stay curious when the brain detects conflict.

They explore the signal instead of silencing it.

Here’s how to strengthen innovation thinking:
1️⃣ Expose your brain to unrelated domains
Breakthrough ideas often come
from unexpected combinations.

2️⃣ Ask pattern-breaking questions
“What assumption am I protecting?”

3️⃣ Reward curiosity over certainty
Curiosity keeps the brain exploring
instead of defending.

Innovation rarely appears inside the same thinking
that built the current system.

The brain must step outside its familiar maps.

PS: What things in your field might already be outdated?

Video Credit: Unknown

Amazing NeuroDM Coach - Check it out here ->>
https://lnkd.in/gk_NSrcA

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👉 Follow 🧠 Shannon for neuroscience-backed insights
♻️ Share this if you want to help others grow

If it needs applause, it isn’t power.

It’s performance.

I’ve worked with leaders
who needed the room to feel small
so they could feel big.

Interrupting people.
Correcting publicly.
Name-dropping constantly.

Reminding everyone of their title.

It looked like authority.
It felt like insecurity.

When a leader performs dominance,
the team’s nervous systems register threat.

Amygdala activation rises.
Psychological safety drops.
Creative thinking narrows.

People stop challenging ideas.
They stop volunteering insight.
They protect themselves.

And when people protect, performance declines.
Not because talent disappeared.
Because safety did.

Real power does something different.

It regulates the room.
Calm tone.
Measured responses.
Curiosity before correction.

The prefrontal cortex stays online when people feel safe.

That’s where strategy lives.
That’s where innovation lives.
That’s where real performance lives.

If you’re leading and feel the urge to prove yourself, pause.
Ask instead:
Am I trying to influence or impress?

Influence builds trust.
Impressing demands applause.
And applause fades.
Safety compounds.

Toxic leadership performs power.
Healthy leadership stabilizes it.

Get free tools and resources for your toxic boss -->
https://lnkd.in/guRmdNEu

P.S. Have you had have a toxic boss like this?

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➕ Follow Shannon for brain-based tools for toxic bosses
♻️ Repost if you’ve seen performance mistaken for power

If I saw people viewing my profile 

but not replying to my DMs…Here’s EXACTLY what I’d do:

I wouldn’t send 50 more messages.
I wouldn’t copy a new template.
I wouldn’t “circle back” again.

I’d change the stimulus.

Because here’s what most people miss:
Activity isn’t attraction.
Volume isn’t influence.

The longer your message…
The more polished your pitch…
The more “value bullets” you stack…
The more cognitive load you create.

And when cognitive load goes up?
The brain conserves energy.
Ignore.
Delay.
“I’ll respond later.”
(They won’t.)

But when a message feels specific?
When it mirrors their internal tension?
Dopamine spikes.
Relevance.
Recognition.
Response.

That’s the difference between being left on read
and starting a real sales conversation.

On March 9, I’m hosting a LIVE 2-hour DM Workshop

No scripts to memorize.
No spam tactics.
We’re engineering your DM system on the call.
Here’s what you’ll walk away with:

→ LIVE ICP breakdowns for attendees
→ The 4 DM fundamentals that drive reply rates
→ We’ll workshop your stuck threads in real time
→ Hidden pockets where your ICP is already engaging
→ Access to my Custom Neuro-GPT DM Coach (client-only tool)

You won’t leave with hope.
You’ll leave with a system that creates momentum
on demand.

If your inbox looks busy but your calendar looks empty…
March 9. 

Shift the stimulus.
Change the response.
Move the pipeline.

Comment “DM” and I’ll send the details.
PLUS! New DM NeuroCoach here -->
https://lnkd.in/gk_NSrcA

(It’s sharp. Test it.)

P.S. How many stuck DMs do you have?

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♻️ Share if you’ve been left on read
➕ Follow Shannon for more brain based sales insights

Failure isn't final. 

Giving up is.

Gentle reminder.
Be someone who still tries.

Even with a toxic boss.

Even when meetings feel unsafe.
Even when feedback feels like an ambush.
Even when you walk in bracing.

Your nervous system will want you to shut down.

Toxic leadership activates social threat.
The amygdala fires.
Your body prepares for danger.

Protection shows up as:

Stay quiet.
Don’t volunteer.
Do the minimum.
Avoid visibility.

That response makes sense.

Your brain is trying to prevent more pain.

But here’s the cost.

When you consistently shrink,
your nervous system starts associating
your own voice with danger.

Capacity drops.
Confidence erodes.
Engagement fades.

Not because you lost talent.
Because threat narrowed your range.

Trying does not mean tolerating abuse.

It means protecting your nervous system
while staying intact.

It means regulating before meetings.
Clarifying expectations directly.
Closing stress cycles after conflict.

Each time you respond instead of collapse,
you build evidence.

Evidence teaches the brain
that activation is survivable.

Survival becomes stability.
Stability restores choice.

Healthy cultures matter.

But until you’re in one,
be someone who still tries.

Not recklessly.
Not desperately.

Regulated.
Clear.
Deliberate.

Good things are still available
to a nervous system that refuses to shut down.

Create a path to freedom where you call the shots, 
you're unshakable, 
you're influential, 
and free from anyone else’s control.
https://lnkd.in/guRmdNEu

P.S. Are you an optimist or pessimist?  

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➕ Follow 🧠 Shannon for brain-based tools for toxic bosses
♻️ Repost if someone you know is navigating this right now

Get so invested in your own growth

that you don’t have time to keep score.

Because toxic bosses love scorekeeping.

They keep track of who they “saved.”
Who they “fixed.”
Who they “carried.”

They rewrite your work.
They take over your project.
They correct you in public.

Then they act like you should be grateful.

If you get pulled into that game, you lose twice.

You lose time.
And your nervous system stays trapped in threat.

The brain hates unfairness.
It lights up stress circuitry fast.

So you start tracking every slight.
Every eye roll.
Every comment.
Every moment they ignored you.
And now your attention is on them.

Which means your growth slows down.

Stop competing on their scoreboard.
Build your own.

Not motivational.
Neurological.

Attention is a finite resource.
Whatever you track, your brain reinforces.
So track what makes you stronger.

If you’re dealing with a toxic boss, do this:

1/ Keep a Growth Log, not a Grievance Log
Every day, write:
• What I learned
• What I improved
• What I shipped
• What I would do differently next time
This retrains your brain to seek agency.
Agency reduces threat.

2/ Build a “Proof File”
Create a folder called Proof.
Drop in:
• wins
• feedback
• deliverables
• numbers
• screenshots of praise
This is not ego.
This is protection.
When a toxic boss tries to distort reality,
you have receipts.

3/Preload one boundary sentence
Pick one line and practice it until it’s automatic.
Try:
“I can do it. I’ll send a draft by Wednesday for your input.”
Or:
“If you’d like to own it, you can take it.
If you’d like me to own it, I need decision rights.”
Calm. Clear. Clean.

4/ Recover on purpose
Toxic bosses create lingering stress.
If you don’t discharge it, it leaks into your work.
After a hit:
Long exhale.
Shoulders down.
Two minutes of walking.
Signal safety.
Then get back to building.

Toxic bosses want you reactive.
Scorekeeping keeps you reactive.
Growth makes you untouchable.

Get so invested in your own growth
that you don’t have time to keep score.

Get free tools and resources for your toxic boss -->
https://lnkd.in/guRmdNEu
New app with toxic boss log!

P.S. What’s one skill you’re building this month?

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➕ Follow 🧠 Shannon for brain-based tools for toxic bosses
♻️ Repost if you’ve seen scorekeeping used as control

If it needs to be right every time...

It isn’t leadership. It's toxicity.

I’ve worked with bosses who had an answer for 
everything and a correction for everyone.

They “clarify” in public.
They interrupt mid-sentence.
They rewrite your work in front of you.
They talk like certainty is competence.

And your body feels it.
Because the brain treats social threat like physical threat.

Stress shows up fast.
Before language.
Before choice. 

The body tightens.
Attention narrows.
Memory gets patchy.
Speech gets harder. 

So how do you armor yourself when leaving isn’t an option?

1/ Most stress at work isn’t random.
It follows patterns. 
Run a simple experiment:
What was the context?
What did they do?
What did your body do first? 

The brain feels safer when it can predict.
Observation creates prediction.
Prediction creates safety. 

2/Have a tactic ready
You don’t rise to the occasion.
You default to what’s preloaded.
Pick ONE tool for the moment they swing.
My go-to:
Inhale through the nose.
Slow exhale.
Brief pause at the bottom. 

Or widen your vision.
Notice the edges of the room.
Wide vision signals safety. 
Then buy time.
“I’m going to think about that.”
“I want to be precise. Let me come back to you.”
Pauses restore choice. 

3/ Recover after the hit
This is where people lose weeks of their life.
The meeting ends.
The water stays. 

So close the stress cycle on purpose.
Say to yourself:
“That’s over.”
Slow breath out.
Move your shoulders. 

You’re telling your nervous system:
The event is done.
Toxic bosses who “know everything”
make everyone else feel small.

Your job is to stay intact.
Track the pattern.
Use one tool.
Drain the stress.
Get free tools and resources for your toxic boss -->
https://lnkd.in/guRmdNEu

P.S. Have you had a boss like this?

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➕ Follow Shannon for brain-based tools for toxic bosses
♻️ Repost if you’ve seen performance mistaken for power

This feels dangerous.

In a good way.

I can build a full presentation without leaving Claude.

Start to finish.
Idea to polished deck.
No copy. No paste. No rebuilding.

Claude is where I think.
Now Gamma lives inside it.

So when I’m brainstorming the deck builds itself.
I type the idea.
The outline appears.
Slides form.
Structure tightens.
Visuals lock in.

And when my thinking changes?
The deck updates with it.

Before this, it looked like this:
Think in Claude.
Copy notes.
Open another app.
Rebuild everything.
Lose momentum.
Go back. Repeat.

Now?
Think.
Generate deck.
Refine.
Update.
All in one flow.

It feels like my ideas finally have a body.
And here’s where it gets wild.

Claude can pull from Gmail.
From Notion.
From HubSpot.
From GitHub.

Claude pulls the context.
Gamma turns it into something I can present.

No context switching.
No rebuilding slides at midnight.
No “final_v7_REAL_final.pptx”.

Claude helps you think.
Gamma helps you show it.
And for the first time my deck can actually 
keep up with my brain.

Try Gamma inside Claude.
Worth it. 
https://gamma.app/

P.S. How much time do you spend making carousels per week?

-------------------------------------------------------------------------------

♻️ Share if you’re tired of doing things manually
➕ Follow Shannon for more brain based insights

Never make another carousel again

Technology is stealing the joy from your life. 

Your brain is crying for help and the science is shocking.

-----> In Person > Texting
--------> Nature > Social Media
------> Real Life > Technology Today

Very cool images by @matterneuroscience
See how technology is impacting your brain
Here is the scary science behind it:

1/ Human Touch Magic
↳ Real connection crushes depression
↳ Screens weaken your empathy networks

DO THIS:
• Trade one Zoom for real coffee
• Give 3 long hugs today (20 seconds each)

2/ Nature's Brain Boost
↳ Green time powers up problem solving
↳ Indoor lights dim your creativity

DO THIS:
• Walk and talk your next call
• Find a window spot for 2 hours

3/ Real Connection Magic
↳ Your brain syncs rhythms during real talks
↳ Eye contact activates deep emotional centers

DO THIS:
• Share a meal with someone you miss
• Listen fully (no phones, just presence)

4/ The Giving Superpower
↳ Real giving builds instant trust
↳ Digital gifts miss the magic

DO THIS:
• Hand-deliver help to someone today
• Volunteer where you see impact

5/ Present Moment Power
↳ Nature time grows your brain
↳ Phone checks shrink memory power

DO THIS:
• 24-hour break from your top app
• 12 minutes in nature, just breathe

Your brain needs real life.
Not just likes.

The most successful people aren't reading this.
They're out there, living.

P.S. What's your tech crutch? Mine is reddit. 
Let me know in the comments ⬇️

➡️ Learn more about your brain here -->
https://lnkd.in/gk_NSrcA

-------------------------------------------------

♻️ Share to spread the word
➕ Follow 🧠 Shannon for more brainy insights

Technology is Killing Your Brain

Closing a client doesn't start with a perfect pitch.

It usually starts with a simple conversation.

One of my clients shared this screenshot with me.
He posted that he signed a client.
Not from a funnel.
Not from an ad.
Not from some complicated launch.

From reaching out and starting a conversation.
That’s it.

And in the comments he added something that mattered more.

He said he landed that client 
within 30 days of working together.

The brain does not move toward pressure.
It moves toward safety and relevance.

When outreach feels pushy
the nervous system closes.
When it feels human curiosity opens.

That is why most DM strategies fail.
They try to force a sale
before the brain has decided you are safe to talk to.

When we rewired his approach we focused on three things:
1️⃣ Real conversations
Not scripts. Not pitches. Questions that create space.

2️⃣ Nervous system safety
No pressure. No agenda. Just connection first.

3️⃣ Precision over volume
Talking to the right people
instead of messaging everyone.

Something interesting happens when this clicks.
DMs stop feeling awkward.
People start replying.
Opportunities show up where there used to be silence.

When someone feels understood their PFC stays active.
Active PFC brains have conversations.
Closed brains avoid them.

That small shift is what turns outreach into real business.

→ Giving you access to my Neuro-GPT DM Coach
Check it out here
https://lnkd.in/gk_NSrcA

-------------------------------------------------------------------

♻️ Share if you believe conversations close clients
➕ Follow 🧠 Shannon for more brain based sales insights

How to lose your team in 10 seconds.

Start with ego.

The first thing Jen did on her first day
as Director was get on the phone
and gossip loudly about the team.

“I’m the Director.
I tell people what to do.”
Everyone heard it.

That was our introduction.

Not vision.
Not collaboration.
Not curiosity.

Authority.
Broadcasted.

Here’s what leaders miss.
The brain makes safety judgments in seconds.

Before strategy.
Before org charts.
Before performance reviews.

Tone decides everything.

When someone leads with dominance,
the nervous system shifts.

Amygdala activation rises.
Social threat increases.
Psychological safety drops.
People stop offering ideas.

No one pushed back.
But something changed.

Conversations got shorter.
Emails got safer.
Risk-taking disappeared.
Compliance replaced commitment.

Leadership is a nervous system event.
If your first signal is
“I tell people what to do,”
the team hears
“I’m not here to understand you.”

Trust narrows immediately.

What could she have done instead?
Start with curiosity.
Ask,
“What’s working?”
“What’s broken?”
“What do you need from me?”
Curiosity lowers threat.

Second, regulate your presence.
Slow speech.
Steady tone.
Open posture.
The brain reads these as safety cues.
Safety increases engagement.

Third, earn authority.
Influence grows when people feel seen.
Direction lands better after connection.
Leadership isn’t declared.
It’s demonstrated.

Jen may have had the title.
But culture starts with the first signal you send.

People don’t follow hierarchy.
They follow nervous system safety.

Get free tools and resources for your toxic boss -->
https://lnkd.in/guRmdNEu

----------------------------------------------------------

➕ Follow 🧠 Shannon for tools for toxic bosses
♻️ Repost if you’ve ever watched trust disappear in seconds

How to lose your team in ten seconds. 

Your robotics company doesn’t need more attention.

It needs traction.

A lot of founders think great tech will sell itself.
It won’t.

Buyers are busy.
They’re distracted.
They’re skeptical.

They’re not going to decode your value for you.
So what happens?

Demos happen.
Meetings happen.
Pilots drag.
Follow-ups die.
Revenue stays flat.

Meanwhile, your team keeps pushing hard.

Engineering keeps building.
Leadership keeps pushing.
Sales keeps explaining.

And still, nothing really moves.
That’s where it starts to hurt.

You hear things like:
"This is really interesting."
"We’re watching this space."
"Let’s reconnect next quarter."

Sounds promising.
Usually, it’s polite hesitation.
And that gets expensive fast.

When buyers don’t quickly understand your value,
everything slows down.

The sales cycle gets longer.
The message gets fuzzier.
The pipeline gets weaker.
The runway gets tighter.

A lot of founders have a gap in commercialization.
Here’s what that often looks like:
1/ You know the product too well.
 It makes perfect sense to you.
 But the buyer isn’t living in your world.
 They need clarity fast.
 Not a technical walkthrough.

2/ The story isn’t landing.
 Engineering says one thing.
 Sales says another.
 The founder adds five more versions.
 That creates friction fast.

3/ You’re getting interest without movement.
 People take the meeting.
 They ask smart questions.
 They seem engaged.
 Then they disappear.
That usually means the value didn’t hit hard enough.

Founders need a cleaner path to revenue.

Sharper positioning.
Better buyer alignment.
Cleaner messaging.
Proof that lands fast.

That’s when things start moving.
If deals aren’t moving,
there’s usually a deeper issue underneath.

P.P.S. If you want help with that,
DM me "ROBOTICS."
Look how we can help you here -->
https://neuroforgegtm.com/

---------------------------------------------------------------

⚙️ Follow 🧠 Shannon for brain-based sales insights
♻️ Share this with a robotics founder who needs it

Your forecast isn’t wrong.

Your reps just don’t feel safe saying so. 

Leaders believe they understand their deals.
But they only understand what gets reported.
And what gets reported is filtered through
the human nervous system.

Reps don’t just update pipelines.
They manage perception.

Your dashboard looks solid.
Stages are moving.
Notes say “great call.”
Next steps are logged.

But something feels off.

Deals start drifting.
Energy fades.
Buyers go quiet.

And the slip shows up weeks later.

Reps aren’t trying to mislead you.
They’re protecting themselves.

The brain avoids social threat.
Uncertainty feels risky to admit.

So people round optimism upward.
“Still warm.”
“Positive conversation.”
“Decision soon.”

Confidence language becomes armor.
Now you’re forecasting from signals
that were softened before you ever saw them.

This creates a blind spot in almost every sales org.
Doubt hides early.
Risk signals stay buried.
Time disappears before leaders can react.

The real problem isn’t the deal.
It’s the emotional data no CRM captures.

SalesSage surfaces what the pipeline misses.

It detects hesitation before momentum collapses.
It reveals low conviction before the deal disappears.
It shows emotional drift before the quarter breaks.

No pressure on reps.
No interrogation.
Just a 10 minute pulse that exposes the truth
behind the forecast.

If you want your pipeline to reflect reality
not optimism...then let's go.

14 day free trial ->https://salessage.co/

------------------------------------------------------------------

➕ Follow 🧠 Shannon for brain based sales leadership
♻️ Share if you’ve had a “strong” forecast that wasn’t real

Most people don’t have a DM problem.

They have an ICP clarity problem.

And they don’t know it.

One of my clients messaged me 
after just over a week working together.

He said he’d made more progress in that week
than in the previous two months.

Not because we “worked harder.”
Because we got precise.

He finally understood his ICP.
Not surface-level demographics.
Not vague job titles.

But where they actually spend time.
What they’re quietly stressed about.
What they’re thinking but not posting.

Once that clicked, everything shifted.
He knew where to find them.
His outreach stopped feeling random.
His content stopped feeling broad.

And then something new happened.
Inbound leads.

From actual ICPs.
Not random connection requests.
Not time-wasters.

The right people.
This is what happens when you:
Stop spraying DMs.
Stop guessing at positioning.
Stop talking to “everyone.”
And start engineering relevance.

Most people think results come from:
More posts.
More hustle.
More messages.
But the brain doesn’t respond to volume.

When someone reads your message and thinks,
“That’s exactly what I’ve been dealing with.”
That’s when the nervous system relaxes.
That’s when curiosity opens.
That’s when conversations move.

→ Giving you access to my Neuro-GPT DM Coach
Check it out here ->>https://lnkd.in/gk_NSrcA

If you want random activity, keep doing what you’re doing.
If you want progress in one week
that outpaces the last two months…join me
March 9 Event is FULL
The next one is TBD

Clarity changes everything.
Comment “DM” and I’ll send the details.
PLUS – Try the DM NeuroCoach here:
https://lnkd.in/gk_NSrcA

--------------------------------------------------------------

♻️ Share if you’re ready for aligned inbound
➕ Follow Shannon for more brain based sales insights

Your DMs aren’t dying because you’re bad at sales.

They’re dying because you’re guessing.

Guessing what to say.
Guessing when to pivot.
Guessing if it’s “too soon” to move to a call.

And guessing is expensive.
Every stalled thread is hidden revenue.

That’s exactly why I built the DM NeuroCoach.
It’s not a template generator.
It analyzes tone.
It adjusts for psychological safety.
It helps you reduce threat and increase curiosity.
It sharpens your message so it feels specific, not spammy.

You drop in your draft.
It helps you tighten it.
It flags where you’re creating pressure.
It rewrites for clarity and autonomy.
And the difference is immediate.

More replies.
Better conversations.
Less overthinking.

But tools alone aren’t enough.
That’s why on March 9, I’m hosting a LIVE 2-hour DM Workshop.

We’re building your entire DM system.
You’ll learn:
→ Where your ICP is actually hiding on LinkedIn
→ How to spot psychological buying signals in a thread
→ The 4 DM fundamentals that drive response
→ We’ll fix your stuck DMs live
→ You’ll get access to the DM NeuroCoach

You won’t leave with motivation.
You’ll leave with structure.

A repeatable way to turn:
Connections into conversations into clients.
If your inbox is active but your calendar isn’t…
It’s time to engineer your DMs.

March 9. 11-1 PST
Comment “DM” and I’ll send the details.
Or test the DM NeuroCoach now:
https://lnkd.in/gk_NSrcA

-------------------------------------------------------------

♻️ Share if you’re done guessing in the DMs
➕ Follow Shannon for more brain based sales insights

If your site isn't AEO ready, 

then you're already behind. 

The window to show up in ChatGPT is open right now.
Most businesses still aren’t ready.

They think they’re covered because they have content.
Blogs
Service pages
Case studies
FAQs

But content alone doesn’t make you discoverable.
AEO isn’t just about writing.

It’s about whether your site is built so AI can:
Crawl it
Understand it
Pull from it confidently
Connect it to the right topics

This is where most sites break.
The front end looks fine.
But the backend is missing things like:
✅ Schema markup
✅ Metadata
✅ Internal linking
✅ Clear site hierarchy
✅ Fast load speed
✅ Indexable pages

The content exists but the machine can’t use it.

And when those pieces are weak,
you create friction for AI.

AI is looking for signals like:
What the page is about
Who the company is
What services it provides
How pages relate to each other
Whether the content is credible
Whether the page is easy to parse

No structure = weak signals.
AEO-ready sites are technically clean.
That means:
Titles and descriptions aligned to intent
Structured headings
Schema that supports the page
Strong internal links
Clear entity signals
Crawlable, indexable content

That’s what helps AI understand your business.
And this goes way beyond Google.
People are shifting from search bars to questions.

So if your site isn’t technically ready,
you’re less likely to show up inside AI-driven answers.

That means missed visibility even if your content is good.
You can write all day long.
But if your backend is messy,
your authority is harder for machines to detect
and harder for buyers to find.

The sites that win next
won’t just publish more.They’ll send stronger signals.

If your site has content but no technical backbone,
you’re probably underperforming without realizing it.

Not because your offer is weak.
Because your backend is.

That’s a costly mistake.
If you want your site ready for AEO,
start with the technical layer.

My developer has extra bandwidth right now.
If you want to talk about getting your site
ready for AEO and AI visibility,
send me a DM "AEO."

----------------------------------------------------------------

➕ Follow 🧠 Shannon for the latest trends in biz
♻️ Share to help others stay ahead of the curve

If you've not heard of AEO, it may be too late

Another wave of layoffs just hit.

It looks like many more are planned.

This may be the new normal.

People are losing stability.
Not just their jobs.

Their nervous system fires into threat mode,
and once that happens, everything gets harder:

Clarity drops.
Confidence shrinks.
Creativity collapses.
Action slows.

When the brain is bracing for impact,
you can’t think long-term.

You default to survival.
And yet…
the people who bounce back fastest after layoffs
aren’t the ones with the strongest résumés.

They’re the ones who know how to create opportunities
instead of waiting for someone to hand them one.

They know how to start conversations.
How to guide them.
How to turn interest into income.
How to DM effectively
without sounding desperate or salesy
so they can build their own stability
instead of depending on corporate for it.

In a layoff-heavy economy,
your ability to open and move conversations
is more valuable than any job title.

If you can create demand through DMs,
you can create income.

You can build your own safety net.

You can get clients, collaborations, and cash flow
even when the market is shaky.

Inside Butterhood, this is exactly what we work on.

The DM systems,
the safety signals,
the buyer brain patterns
that turn “I like your content”
into real conversations
and real revenue.

If layoffs have shaken your sense of security
and you want the skill that makes you layoff-proof…

Join us March 9, 11-1pm LIVE DM WORKSHOP
DM me for deets

PS: Are you freaking out about the layoffs or AI?

--------------------------------------------------------------

👉 Follow 🧠 Shannon for brain-based direction in uncertain times
♻️ Share this to support someone navigating layoff anxiety

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🧠 Shannon Smith, J.D., M.S. 🚀

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🧠 Shannon Smith, J.D., M.S. 🚀

Followers

Posts

Engagements

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