BT Solutions Group

C-level expertise and perspective—without the full-time cost, hiring risk, or bandwidth strain.

I help founders, owners, and investors fix what’s broken, unlock growth, and build what’s needed to scale—faster, smarter, and leaner.

Who I Work With
✅ Startups with traction
✅ SMBs hitting ceilings—$1M to $10M
✅ Companies at $10M to $30M looking to reach $50M to $100M
✅ Founder-led orgs ready to scale
✅ PE & VC firms needing hands-on execution, EBITDA growth & value creation

As a Fractional COO and Advisor, I work in two ways:
• Hands-on leadership — stepping in as operator, integrator, or execution partner
→ 5–20 hours/week · 2–4 clients max · Monthly retainers
• Strategic advisory — providing clarity, planning, and decision-making support
→ 5–10 hours/month · 4–8 clients max · Monthly retainers

When needed, I scale through my trusted network—bringing in the right experts for Tech, HR, IT, Sales, Supply Chain, and more.

 Areas I support most:
🔹 Ops, Sales, Biz Dev, HR, Org Design, P&L, and Value Creation
🔹 Full P&L oversight—forecasting, modeling, KPIs, cost control, and funding readiness

Key Accomplishments
✅ Scaled a CPG distribution business from $0 to $100M ARR
✅ Reduced $20M in leases by 90% & turned $15M fleet liability into $2M profit
✅ Built GTM & investor-ready financials for startup beverage brand
✅ Created GTM plan for $10M Food Company 
✅ Cut costs 28% & grew subscribers 14x for $4M wellness e-com brand
✅ Built ops roadmap for $15M SaaS startup
✅ Ran in-house agency ops—brand, digital, content, and media

How I Drive Results
✔ Remove bottlenecks & unlock scale
✔ Strategic & financial leadership—P&L, KPIs, capital
✔ Build scalable systems & execution discipline
✔ Drive growth through GTM, sales, and business development

🔧 The OPTICS System™
Works with any framework (incl. EOS) to:
• Diagnose constraints
• Uncover growth levers
• Build scale-ready infrastructure
• Align teams & drive execution

📩 Let’s get you fixed.

Real work. Real results.

Fractional COO/Operator | Founder & CEO

Snake River Spirits

Investor-Led Turnaround | Fractional COO → F/T CEO & Board Member

Brought in by major investors to fix execution, cut costs, and reposition this liquor company after it burned through $12M in funding with no clear path forward. Transitioned from Fractional COO role to CEO and took full P&L ownership to drive profitability and restore investor confidence.

🔹 Key Wins:
✅ 2X EBITDA Growth – Increased margins through cost-cutting & operational efficiencies
✅ $2M in cost reductions – Eliminated waste & streamlined operations
✅ 2X revenue growth – Repositioned business to own key markets
✅ 2X new retail & distributor placements – Strengthened key relationships
✅ Secured $6M in new funding ($3M debt / $3M equity) – Backed by turnaround execution
✅ Expanded product portfolio – Launched innovation pipeline to drive future growth
✅ Fully restored investor confidence

💡 Proven expertise in value creation, financial strategy, and investor-driven turnarounds. Today I apply these hard-won experiences and skills towards being a Fractional Ops & Strategic Growth leader for startups, SMBs & investor-backed companies.

President and CEO/Board Member

Catapult Partners

COO & Strategic Growth Advisor | Value Creation for Investor-Backed Businesses ($0-$30M)

Led turnarounds, repositioning, and operational scaling across five investor-backed companies, including three startups and two SMBs ($10M & $30M ARR). Focused on driving efficiency, structuring growth, and advising on financial strategy and P&L management to improve forecasting, controls, and profitability—leading to investor confidence.

🔹 Key Wins From Select Engagements:
✅ 2X EBITDA growth – Expanded margins through cost optimization & operational efficiencies
✅ 30% efficiency gains – Cut waste, streamlined execution, and improved scalability
✅ 42% revenue growth – Scaled operations & negotiated growth-driving contracts
✅ Implemented 5X scalable infrastructure – Built CRM, ERP, BI systems for growth
✅ Led market repositioning – Expanded customer base & improved margins

🔹 Industries these companies operated in:
CPG & Beverage | E-Commerce | Supply Chain & Distribution | Health & Beauty | Medical Device

💡 Proven value creation—optimizing operations, driving EBITDA growth, and maximizing enterprise value. Today I apply these hard-won experiences and skills towards being a Fractional Ops & Strategic Growth leader for startups, SMBs & investor-backed companies.

COO  

We Pack Logistics

COO | Multi-Industry SMB Leadership (7 Companies, $100M+ Revenue, Family-Owned Businesses)

Led transformation across seven SMB & LMM businesses (including We Pack Logistics) under the HWH parent company, driving significant growth, profitability, and operational efficiency while overseeing P&L, financial strategy, and capital allocation across diverse industries.

🔹 Select Achievements:
✅ 3X revenue growth & 90% EBITDA increase – Diversified customer base and offerings while optimizing operations, streamlining processes & reducing inefficiencies
✅ 40% profitability boost – Diversified client base & secured Fortune 500/global contracts
✅ 20% efficiency gains – Digitally transformed operations (ERP, WMS, TMS, CRM), improving inventory accuracy & reducing errors

🔹 Industries these businesses operated in:
Food & Beverage | CPG & Distribution | Logistics & Supply Chain | Manufacturing & Contract Packaging | Warehousing, Engineering & Construction

💡 These experiences provided the equivalent of a "PHD" in operating SMBs and shaped my expertise in fixing, scaling, and optimizing businesses—experience I now bring to startups, SMBs & investor-backed companies as a Fractional Ops and Strategic Growth leader.

President of We Pack Logistics & COO of HWH Companies (Holding Co.)

Talking Rain Beverage Company®

Sales & Distribution Expansion | Sparkling Ice

Led sales growth during explosive expansion, scaling distribution and optimizing retail authorizations for national reach.

✔ 10X+ revenue growth – Built a 130-distributor network, streamlining national sales
✔ Reorganized & scaled sales team to align operations with surging demand
✔ Secured key retail placements, strengthening distribution partnerships

💡 Helped Sparkling Ice transition from a regional brand to a nationally recognized market leader.

Director of Sales

Red Bull

Pioneering Red Bull’s U.S. Distribution Model

One of the first U.S. employees at Red Bull, pioneered the company-owned distribution model, scaling operations, and leading P&L for three high-growth distribution businesses.

🔹 Key Achievements:
✔ Built & scaled two distribution businesses, growing from $0 to $30M and $3M to $40M ARR
✔ Optimized operations & increased EBITDA 2-3X through efficiency & profitability improvements
✔ Developed infrastructure & best practices that fueled national expansion

💡 This experience shaped my passion and expertise for building, scaling, and optimizing businesses and GTM strategies —skills I now apply as a Fractional Ops & Strategic Growth leader.

General Manager

Fractional Executive Leader / Advisor / Consultant

🚀 I’ve built and scaled businesses from $0 to $100M.

Now I help founders, owners, operators, and investors grow companies in the $0–$30M range — faster, leaner, and smarter.

As a Fractional COO / Operator & Advisor, I help businesses scale by fixing what’s broken, unlocking what’s next, and building what’s needed — across ops, sales, biz dev, org design, execution, EBITDA, and value creation.

💡 Who I Work With

✅ Startups with early traction trying to scale
✅ SMBs hitting a ceiling — what worked at $1M is breaking by $10M
✅ Companies pushing toward $30M — what got them here won’t get them to $50M or $100M
✅ Founder-led businesses looking to step out of the weeds
✅ PE & VC firms needing a trusted operator across portcos — bringing clarity, execution, EBITDA growth & value creation

🔧 My proprietary OPTICS System™ plugs directly into a business to: 

• Uncover bottlenecks
• Identify untapped growth
• Build the infrastructure, accountability, and execution needed to scale
• Reposition the company and provide a clear GTM plan

It works alongside any framework — including EOS — to accelerate progress and bring strategy to life.

🧠 Strategy + Execution = Results

Most consultants deliver frameworks with no follow-through.
Most operators execute but can’t design scalable strategy.
I do both — and make sure they work together.

✔ Strategic planning, positioning & growth clarity
✔ Execution, systems & accountability
✔ Biz dev, sales team buildout & GTM that drives revenue

🛠 How I Drive Results

✔ 360 audits & execution roadmaps
✔ Operational clarity + team alignment
✔ GTM execution & revenue acceleration
✔ EBITDA growth, value creation & margin expansion
✔ P&L, forecasting & capital planning
✔ EOS-compatible — I can plug into or alongside any system
✔ I step in as a true Integrator when needed

📊 Industry Experience

🛒 CPG & Beverage — Built national distributor networks. Led GTM, sales, ops, and growth for brands like Red Bull, Sparkling Ice, Alani Nu, and Prime.
📦 E-commerce, Fulfillment & Marketing — Scaled subscription ops, overhauled fulfillment, led in-house marketing agencies and external partners, and tied brand + media to revenue.
🏭 Manufacturing, Supply Chain & Commercialization — Oversaw and scaled manufacturing companies, restructured production floors, and led product dev, sourcing, co-manufacturing, logistics, pricing, trade marketing & distribution — from idea to shelf.

📩 If growth is stalling, ops are messy, or scale feels out of reach — let’s fix it.

Real work. Real results.

Bill Mattoon

Counsel Press Inc.

As appellate counsel with Counsel Press, I am able to assist attorneys with their appeals in all state and federal appellate courts, with a particular focus on the Texas appellate courts.

Founded in 1938, Counsel Press is the largest, most experienced appellate services company in the United States. We prepare and file over 12,000 appeals annually, working with 1,500 law firms (including all 100 of the Am Law top 100). We are available to assist you, whether filing an appeal in the United States Supreme Court, any of the 13 U.S. Federal Circuit Courts, or any State Appellate Court or Appellate Division.

Appellate Counsel

Thomson Reuters

I worked with large and mid-size law firm clients across the US and Canada, building relationships, increasing awareness, and sharing best practices around utilizing CI tools that provide legal market intelligence and financial benchmarking insights that clients use to set and guide strategic growth initiatives.  I partnered with clients in a consultative manner to understand each client's growth initiatives, reputation, and market footprint so that I could share targeted solutions to positively impact their business.

Senior Sales Executive

WIT Legal, LLC

WIT (formerly a division of DOAR, Inc.) is an expert witness agency representing the world's top consulting and testifying experts.  

During my time at DOAR and WIT Legal I established new client relationships and business by calling on partners from elite law firms while working to identify and address their expert witness needs in a wide range of litigation issues.  Focused on key practice areas including IP, energy, class actions, mass torts, financial services, complex commercial disputes, and white-collar crimes.  Competed in a crowded and competitive market by providing a high level of service and dedication to my clients, monitoring emerging trends in litigation, having a deep understanding of specific matters attorneys are handling, and finding the best expert to match those needs.  Surpassed performance goals.

Sales Executive at WIT Legal, LLC (formerly DOAR, Inc.)

DOAR, Inc.

Having spent more than twenty years consulting with law firms and in-house counsel regarding litigation and business development research, I leveraged that experience to fully understand the needs of DOAR’s clients and then match DOAR’s wide range of consulting services with a client’s particular case needs.  I provided expertise on the retention of industry and academic experts who can best advance a client’s litigation strategy and served as the key liaison between clients and trial consulting teams to ensure seamless communication and success.

Sales Executive

Surpassed retention and new business quotas by managing team of business development client managers and sales executives, as well as acting as product expert and sales specialist for competitive intelligence and artificial intelligence products.

- Hired, trained, managed, and mentored specialty teams that consistently retained and grew over $32M in competitive intelligence business development software subscriptions with professional service organizations in a crowded and competitive market.

- Consistently surpassed team growth goals while driving excellence with a product that developed one of the highest retention rates within organization. 

- Created account management, sales representative and client training programs.

- Known as "must have" presenter to close new business.

- Developed reputation as thought leader and trusted advisor to industry clients while consulting on use of competitive intelligence for strategy, business growth insights, strategic planning, competitive threats, merger analysis, practice growth analysis, and more.

- Acted as product spokesperson and best practices expert for business development tools related to competitive intelligence, business intelligence, customer and enterprise relationship management software, and legal analytics involving artificial intelligence (AI).

- Spoke frequently at conferences, thought leadership programs, and in-house client events.

National Manager, Business Development

Worked closely with prominent law firms and corporations throughout the United States, guiding them in obtaining and utilizing competitive intelligence to gain an edge in winning cases, satisfying clients and strategically guiding business growth. 

- Led sales presentations, managed customer trials, onboarded new clients, created internal and external training programs, and created customer loyalty and product retention by providing best-in-class customer service.

- Built a desire for change within client organizations through discussions around technology, client needs, and best practices in the legal industry.  Discussions resulted in development of trusted advisor relationship, new business, and contract growth.

- Developed a reputation of high client satisfaction with the most demanding and high-profile clients.

- Negotiated contract renewals and upsell contracts with law firm clients.  Handled full sales process with corporate clients.  Supported competitive intelligence, business intelligence, and enterprise relationship management (ERM) business development tools.  

- Recognized within department as integral to the sales process and client retention success.

National Manager and Sales Specialist, Business Development

Consulted with law firms and companies nationwide on strategic business development initiatives and the use of competitive intelligence tools for business growth.

Senior Business Development Consultant

West Law Firm Account Manager
West Corporate Account Manager
Westlaw Academic Account Manager

Worked in law firm, corporate, government and academic segments in a consultative sales role providing  training, identifying product needs, negotiating contracts, and keeping clients happy.

- Earned Representative of the Year for exceeding client and usage preference goals.
- Earned Century Club membership (surpassing 100% of quota) eight consecutive years.
- Recognized nationally and regionally for consistently exceeding revenue goals.
- Spoke frequently at industry events, law firms, companies, and law schools.
- Developed and implemented numerous programs that increased customer retention rates.
- Managed large team of remote part-time employees.

Account Manager

As an attorney focused on all phases of appellate practice and procedure, I am available to assist other attorneys in navigating the appellate courts as painlessly as possible. I can assist with timing and deadlines, compliance with each court's complex and unique procedural rules and formatting requirements, and general appellate practice advice.

Prior to joining Counsel Press, I spent 30 years in the legal industry working with law firms across a variety of legal technology products aimed at supporting lawyers and law firms in excellence in their practice. My passion is meeting the needs of my clients and helping them effectively and efficiently win cases and business.

Key strengths include: 
•	Appellate Court Practice and Procedure
•	Litigation Analysis & Legal Research
•	Competitive Intelligence
•	Business Analytics
•	Expert Witness Assessment and Placement
•	Strategic Business Development
•	CLE & C-Suite Speaker
•	Product Expertise
•	Training Development Programs
•	Sales Process & Operations
•	Consultative Selling
•	Organizational Management Skills

Admitted to State Bar of Texas, Appellate Section Member

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The Battle

Bill Mattoon

Janet Risley Bennett

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