Bianca Johnston Customer Research

Independent Customer Research Consultant

Shopify

Integrated Campaigns Lead

Senior Market Researcher

LoyaltyOne

Market Research Manager, AIR MILES Reward Program

Market Research Consultant, AIR MILES Reward Program

Market Research Specialist, AIR MILES Reward Program

Espresso

Espresso is  an integrated brand agency that drives media-agnostic thinking in brand strategy, marcom, advertising, and custom technology products.

Account Supervisor

I help you do research right and become a more customer-centric marketer | 🇺🇦 🇨🇦

🤔 Making decisions based on gut rather than data? 
😕 Marketing efforts not giving you the ROI you’d hoped for? 
🤪 Trying to do your own customer research and feeling out of your element? 

Ask any successful marketer and they’ll tell you the key to growth is to know your customers. But from there the advice gets a little…well, fluffy.

I share tactical, no-fluff tips on how to do customer research right, so you can: 

- Uncover customer truths 💡
- Optimize your marketing and content ⚙️
- Drive business growth 📈

I have 13 years’ experience in market research and marketing roles, across industries and customer segments. I’m a big believer in no-BS marketing and love sharing actionable advice on how to do research right so you can quit winging it and start winning! 🚀

Bianca Johnston 🔮✨

Ryan Barry

Zappi

-Oversee day to day operations, P&L, Go-to-market and R&D efforts .  
-Lead C suite
-Manage and sponsor key enterprise partnerships 
-Co-chair DEI committee

President

Oversaw sales, marketing, customer success, and rev ops globally 
Led successful enterprise pivot

Chief Revenue Officer

Created and launched our US entity 
Led US channel & direct sales 
Led US field marketing, operations &  and customer success
Set up US foot print

Senior Vice President, North America

Market Research Institute International

Board Member

Insights Association

Ex-Officio Board Member

Revenue Collective

Member

Michigan State University - Eli Broad College of Business

So excited to bring my perspective to Michigan State & to be able to work closely with them and their students to continue to elevate the future leaders of our industry!

Advisory Board Member-MSMR program

QualSights

Loved this experience.  Nihal is an amazing CEO and Qualsights is set to fly. I had a pleasure advising Nihal and helping him recruit a world class management team

Advisor to Chief Executive Officer

New England Insights Association

Led local insights chapter as part of a four year stint on the board where we drove engagement strong event attendance, structured the org for growth

Lightspeed Research

Worked alongside an amazing team for over 4 years to build a strong client base centered around efficiency, service and mutually beneficial business partnerships. Had a ton of fun along the way!

Sales Director

Managed over 2,000 studies for GMI's top tier client base while also working closely to build out processes and solutions to drive the business forward

Account Manager

Manage the execution of commissioned work
Work with sales staff to outline delivery protocols and best practices
Develop internal best practices

Project Manager

Doing it 4 the KIDS

Had an idea that if we put on fun events geared towards millenials to raise money for charity that we could then bridge the engagement gap that brands dying to talking to millenials struggled to fight. It worked in pockets, we had a ton of fun and raised a bunch of money for kids

Co-Founder

Duffy & Shanley

Duffy and Shanley will always have a place in my heart. The people were incredible, the work was amazing and I learned a TON!

Advertising Intern

👋 My name is Ryan. I am a consumer data and technology expert, particularly within large multinationals. 

I also try my best to share perspective, learning and practical ideas in the spirit of learning as a community. I post alot here about with practical tips and thoughts about growth, consumer data & business transformation

Feel free to subscribe to my newsletter or get in touch directly.  

You can also subscribe to our podcast, insight insights which is a casual, practical podcast designed to help corporate insights and marketing pros get ideas they can use the next day in the office.  


If you’re trying to become more customer centric in your go to market strategies I’d recommend you check out, The Consumer Insights Revolution which I had the pleasure of writing with 3 great friends and business partners. A book that gives a practical guide on how to achieve consumer centric growth. 




taplio

The Battle

Bianca Johnston 🔮✨

Ryan Barry

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