Bianca Johnston Customer Research

Independent Customer Research Consultant

Shopify

Integrated Campaigns Lead

Senior Market Researcher

LoyaltyOne

Market Research Manager, AIR MILES Reward Program

Market Research Consultant, AIR MILES Reward Program

Market Research Specialist, AIR MILES Reward Program

Espresso

Espresso is  an integrated brand agency that drives media-agnostic thinking in brand strategy, marcom, advertising, and custom technology products.

Account Supervisor

I help you do research right and become a more customer-centric marketer | 🇺🇦 🇨🇦

🤔 Making decisions based on gut rather than data? 
😕 Marketing efforts not giving you the ROI you’d hoped for? 
🤪 Trying to do your own customer research and feeling out of your element? 

Ask any successful marketer and they’ll tell you the key to growth is to know your customers. But from there the advice gets a little…well, fluffy.

I share tactical, no-fluff tips on how to do customer research right, so you can: 

- Uncover customer truths 💡
- Optimize your marketing and content ⚙️
- Drive business growth 📈

I have 13 years’ experience in market research and marketing roles, across industries and customer segments. I’m a big believer in no-BS marketing and love sharing actionable advice on how to do research right so you can quit winging it and start winning! 🚀

Bianca Johnston 🔮✨

Frisch Copy

Hey entrepreneur… you've got something SPECIAL that people need. But what good does that do if you can’t reach them?

You believe whole-heartedly in what you do, in what you offer, but no one understands it like you do. 

How can you bring your vision into the world and help the people you know you were meant to serve when your copy is unclear and confusing?

You do it with an authentic message, filled with personal experience, engaging stories, and relatable moments. You don’t tell people what you offer, you show them.

And that’s exactly what I’m here to help you do.

I work with you to identify your community and their needs to develop irresistible messages that help build trust in you. I help you build deep connections, trust, and loyalty between your brand and the people who need what you have to offer.

I make it my mission to fully understand your business before jumping in, learning things like:
-Your philosophy and why you do what you do
-Your projects/services/offers
-Your current, and future, business goals and project objectives
-Your target audience (Not sure? We'll figure it out!)

And together, we’ll grow your community and create raving fans that can’t wait to invest in what you have to offer.

Copywriter | Storyteller | Email Marketing Strategist 

Pet Honesty

Our purpose is simple, but powerful: to help you spend happier, healthier years together with your pet. 

And my job is to show you how we do that.
 
Combining my love of pets with a brand whose mission I fully believe in, I create messages that inspire, educate, and inform… so more fur friends can enjoy living their best life.

Copywriter

Happily Hooked 

My overall goal was to create connections and form trust in the brand, loading emails and other sales copy with benefits, compelling messages, and relatable stories. The result? Friendly, informal, engaging emails that increased interest and sales.

My words built connections through daily emails, revamped email sequences, sales pages, landing pages, campaigns, and paid media ads.

SCHAUMBURG CCSD 54 SCHOOL DISTRICT

-Identified student needs and targeted different learning styles through multimodal instruction
-Increased levels of engagement and ownership through choice-based art initiatives
-Supported school-wide missions by creating new and multiple resources to enrich student learning through art
-Educated families on the benefits of art in their children’s lives by connecting emotionally and sparking excitement
-Grew parent interest in getting their kids involved in art by highlighting benefits of strong art programs
-Provided parents with ideas on how to support their children in enjoying art at home

Art Educator

With tens of thousands of people who do what you do… How will YOU stand out?

Sending story-driven emails is my fave 😉

But knowing *how* can be a little tricky.

Maybe you’ve thought:
- How do I write amazing stories that keep them scrolling?
- How do I seamlessly tie the whole point together so they actually learn something?
- How do I even come up with ALL these ideas?

And the more time you spend staring at the blank screen…

The more frustrating it becomes when you wasted all that time and still don’t get that email written.

Maybe it makes you feel like giving up altogether.

But deep down, you know emails are the most powerful marketing tool to use in your biz…

So you start checking out copywriters to help (hi!) 😊


Here’s the deal… As an ethical entrepreneur, you ARE your brand. You’re offering something that will literally change people’s lives.

You’re driven by passion and heart and know deep down, you’re here to make a difference.

But the people you serve…

They want to feel connected to you FIRST. Like they can relate. Like they KNOW you.

Through your stories, you’ll build trust and grow a community that literally can’t wait to hear from you.

The key is to prioritize connection.


As a former teacher (yay for escaping that hell), I built a safe place where students felt heard, seen, and understood.

In my personal life, I’ve adopted a more intentional mindset through quiet nature hikes, a daily yoga practice, and teaching yoga to others.

And for YOU, I create weekly emails so you can learn and grow through storytelling… I help you create true connection and grow your biz through your OWN stories.

And if writing isn’t your priority…

I write for those who love the idea of what I do but just don’t have the time, or desire, to do it themselves.

Everything I do for myself, and for YOU, is driven by connection.


So if you want to:
Feel more confident in sharing your stories
Start creating true connection with your people
Write emails that give value and lead to your CTA

I’m here to help.

So, what feels good to you?
Choose your own adventure…

- Start a convo and see how to work with me: DM or email jess@frischcopy.com

- Stalk me on my site or learn more from my blog: www.frischcopy.com

- Snag my free guide and start writing story-driven emails: https://frischcopy.ck.page/unforgettable-emails

- Sign up for my emails that educate AND entertain (plus it’s a weekly example of story-driven emails 😉 It’s easy to unsub at any time): https://frischcopy.ck.page/email-opt-in

taplio

The Battle

Bianca Johnston 🔮✨

Jess Frischolz

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