I help you do research right and become a more customer-centric marketer | 🇺🇦 🇨🇦

🤔 Making decisions based on gut rather than data? 
😕 Marketing efforts not giving you the ROI you’d hoped for? 
🤪 Trying to do your own customer research and feeling out of your element? 

Ask any successful marketer and they’ll tell you the key to growth is to know your customers. But from there the advice gets a little…well, fluffy.

I share tactical, no-fluff tips on how to do customer research right, so you can: 

- Uncover customer truths 💡
- Optimize your marketing and content ⚙️
- Drive business growth 📈

I have 13 years’ experience in market research and marketing roles, across industries and customer segments. I’m a big believer in no-BS marketing and love sharing actionable advice on how to do research right so you can quit winging it and start winning! 🚀

Bianca Johnston 🔮✨

Ex-VC of early stage startups. Then founded FounderProject, a venture fund run by students investing in student startups. 

The problem? The fund didn’t materialize as I’d hoped, and that hit hard. 

Yet, amidst the disappointment there was real impact. Hundreds of startups took flight, thousands of startup jobs were created, and the VC world took notice.

It became clear to me: while the right funding matters, the right talent can make or break a startup. That insight led me to create StackedSP, a talent firm for venture backed startups.

Fast forward a decade, StackedSP has helped founders and their startups hire thousands - from founding employees, to leaders. Today, those startups are industry leaders and have raised billions from top investors.

But it's not just about the hires. I actively invest in tech startups, and am a limited partner in venture funds. And, building community is crucial. 

Enter Unstacked Startups – a hub for startup founders and talent. There's a podcast, live events, and a newsletter called FounderMail.

My mission? Empower founders, and startups to build a better future.

taplio

The Battle

Bianca Johnston 🔮✨

Ilan Saks

Followers

Posts

Engagements

Likes

Ready to grow your LinkedIn presence?