Bianca Johnston Customer Research

Independent Customer Research Consultant

Shopify

Integrated Campaigns Lead

Senior Market Researcher

LoyaltyOne

Market Research Manager, AIR MILES Reward Program

Market Research Consultant, AIR MILES Reward Program

Market Research Specialist, AIR MILES Reward Program

Espresso

Espresso is  an integrated brand agency that drives media-agnostic thinking in brand strategy, marcom, advertising, and custom technology products.

Account Supervisor

I help you do research right and become a more customer-centric marketer | 🇺🇦 🇨🇦

🤔 Making decisions based on gut rather than data? 
😕 Marketing efforts not giving you the ROI you’d hoped for? 
🤪 Trying to do your own customer research and feeling out of your element? 

Ask any successful marketer and they’ll tell you the key to growth is to know your customers. But from there the advice gets a little…well, fluffy.

I share tactical, no-fluff tips on how to do customer research right, so you can: 

- Uncover customer truths 💡
- Optimize your marketing and content ⚙️
- Drive business growth 📈

I have 13 years’ experience in market research and marketing roles, across industries and customer segments. I’m a big believer in no-BS marketing and love sharing actionable advice on how to do research right so you can quit winging it and start winning! 🚀

Bianca Johnston 🔮✨

Foreplay.co

Charlie's FreeWheels

Board Member and Treasurer

Product Pricing and Monetization - Merchant Services

Marketing Strategy and Operations - Growth and Monetization

Strategic Finance - Commercial Operations

Avenai (Acquired by Accenture)

•	Partnered with clients to deliver solutions concerning business/IT strategy, financial management, business processes, training development, information management and stakeholder engagement.

•	Led numerous technology-related projects, prepared client deliverables, presented strategies and research findings to C-level executives. Led financial management casework that enabled the client to better track the movement of expenses between cross-organizational projects.

•	Identified and analyzed client’s IT spending patterns and allocations to determine return on investment and value for money. Presented findings to CIO and executive team resulting in increased transparency on organizational IT spend.

•	Worked on several business development initiatives including developing and implementing a corporate culture strategy, managed the corporate security activities as CSO, founding member of the corporate social responsibility program, identifying supplemental revenue streams and built partner relationships with complimentary companies

Engagement Manager

Andrews.engineer

•	End-to-end responsibility for consulting projects, including tender analysis for client deliverables, proposal preparation and planning, cost/pricing analysis, budgeting/invoicing, creating and updating schedules throughout project life span, and creating data flows from client database through to deliverables.

•	Streamlined internal company processes through preparing quality control documentation, developing new process flows to integrate data into client deliverables, as well as designing Access/GIS databases for importing new data and for client deliverables.

•	Managed high profile projects with the City of Toronto; liaised between clients, partners, contractors and other public interests. Led delivery on a $2.3M project, including invoicing, dataflow, quality controls and bi-weekly deliverables.

•	Led recruiting efforts through representing firm at conventions, as well as creating and maintaining relationships with local Universities.

Project Manager

Canadian Human Rights Commission

•	Maintained internal controls and provided internal audit assurances on invoices, transactions and monthly financial statements.

•	Interpreted and applied government policies on all facets of the Commissions’ financial activities, provided support to managers as required.

•	Managed salaries, expenses and A/R accounts. Audited trial balances to ensure accuracy of transactions. Provided monthly reconciliation with budget and presented reports to managers.

Financial Analyst

Telfer School of Management - École de gestion Telfer

Teaching Assistant - Applied Statistics

Gary Chen

taplio

The Battle

Bianca Johnston 🔮✨

Gary Chen

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