I help you do research right and become a more customer-centric marketer | 🇺🇦 🇨🇦

🤔 Making decisions based on gut rather than data? 
😕 Marketing efforts not giving you the ROI you’d hoped for? 
🤪 Trying to do your own customer research and feeling out of your element? 

Ask any successful marketer and they’ll tell you the key to growth is to know your customers. But from there the advice gets a little…well, fluffy.

I share tactical, no-fluff tips on how to do customer research right, so you can: 

- Uncover customer truths 💡
- Optimize your marketing and content ⚙️
- Drive business growth 📈

I have 13 years’ experience in market research and marketing roles, across industries and customer segments. I’m a big believer in no-BS marketing and love sharing actionable advice on how to do research right so you can quit winging it and start winning! 🚀

Bianca Johnston 🔮✨

Marketing messaging is the single most important element for B2B SaaS startups.

We’re in a world of attention, today it’s not about distraction, it’s about disorientation.

You might care about campaigns, growth hacks, and hidden tricks, but the most important part is how you’re being relevant and memorable to your target audience.

I was frustrated with managing sales and marketing campaigns with silence as the only result, especially when the issue was right in front of my eyes.

While most are testing blindly, ad hoc and without a clear structure in mind, I get obsessed on what actually matters—tracking the index that is telling you that your key messages actually resonate.

Ideally, you would need a clear workflow that you can follow to get there, with someone who can be your guide to not make the same mistakes startups are making, over and over.

This index is called Message-Market Fit, and startups can get there in 5 steps:

Urgent problems → ICP → Research → Core Messaging → Message testing

I’ve helped 30+ early-stage B2B SaaS startups get there and I can help you:

→ Making sure your outbound emails are relevant and land meetings
→ Generating inbound leads from your content
→ Making your new feature or product launch is successful
→ Reinforcing your positioning in competitive markets

But like great messaging, you need trust to make things work.
If you’re new here, you can:

1. Subscribe to my newsletter to get better at messaging twice a month
2. Book a messaging audit with me to see if I can help

Find your preferred pick on my featured section

Merci, salut 👋

Gab Bujold

I built a daycare scraper in 2 days that solves a problem thousands of parents have. No coding experience. Here's how 👇

I stopped thinking like someone who "wants to learn to code" and started thinking like someone with a problem to solve

My friend Simon's 7-Day Sprint teaches you that shift

Days 0-1 are free, just planning and scope. That's where everything happens

Because of friends and family, I realized the daycare search process is broken

Parents spend hours manually checking websites, collecting information, tracking waitlists, juggling applications across different portals 🥲

So I built a scraper to automate it

It crawls facebook groups, pulls the data, organizes it, tracks daily cost/location, and surfaces what actually matters

Everything in one place instead of tabs and spreadsheets

It costs me only $297 to unlock the rest of the sprint and I had a v1 done after 2 days. This video is showing you what I build

Here’s what the 7-Day Sprint taught me so far:
→ Scope is everything (one focused job beats ten half-finished ideas)
→ You're not learning to code—you're learning to direct (Claude Code does the building)
→ Shipping beats perfecting (get it real, then improve it)

Now I apply that to everything: fewer features, faster wins, and actual results

If you've got an idea and think you "can't code," try the first 2 days free.

And for the next 50 hours, it’s 25% off 👀

No credit card. Self-paced. Start anytime. 

Start it for free here 👇
https://lnkd.in/ekXTWg4R

Gab Bujold 💀

Messaging + message testing for B2B SaaS | Co-host at We’re Not Marketers

Your team is tired of hauling a branded booth to the same three convention centers just to scanned by people who only want a free pen

We're Not Marketers 💀 is doing things differently for Fall 2026, and we want you there, but not in a booth

Here is why this is the sponsorship you’ve actually been looking for:

1. We are ditching the fluorescent lights of the big city for a scenic masterpiece that people will actually want to post on their Instagram.

2. Instead of a 30-second elevator pitch, you get three days of immersive workshops where PMMs actually build business cases for your software.

3. You’ll build more trust during a "Value Prop Roast" or a mountain excursion than you ever would standing behind a table in a hallway.

4. When you take people somewhere quiet to think, they finally have the headspace to understand why your product matters.


Stop sponsoring bored attendees in windowless rooms. 
Come help us build something that will go down in PMM history.

Learn more at: https://deadlysponsors.com

taplio

The Battle

Bianca Johnston 🔮✨

Gab Bujold

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taplio

The Battle

Bianca Johnston 🔮✨

Gab Bujold

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Gab Bujold's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreGab Bujold's LinkedIn Performance